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sony corp

sony corp

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Published by: hamza omar on Jul 03, 2010
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Sony Corporation

Submitted by: Hamza Umar 5th bba-b 08d1632

1. Year of establishment and brief history:
The Founding Prospectus

y The following is the Founding Prospectus of Tokyo Telecommunications Engineering Corporation that Mr Ibuka drew up in 1946. (Tokyo Telecommunications Engineering Corporation) Established on May 7, 1946. During the war, I worked at Japan Precision Instrument Co. with a number of engineers testing and producing new military equipment. We worked so hard that we literally forgot to sleep or eat. After the war and dissolution of the company, about 20 of these dedicated and truly worthy engineers joined me to start Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory), for his development and production of communications equipment. The first and primary motive for setting up this company was to create a stable work environment where engineers who had a deep and profound appreciation for technology could realize their societal mission and work to their heart's content. During the war, though we were subjected to some of the poorest conditions, we tried hard to fulfill our mission. I experienced how passion together with capabilities can be driven by a profound and fascinating mission. On the other hand, I also realized what could weaken these intense motivations.

Thus I began to conceive of ways for these motivated individuals to be united on a personal level, to embrace a firm cooperative spirit and unleash their technological capacities without any reserve. If this could be accomplished, the organization would bring untold pleasure and tremendous results, regardless of the meagreness of its facilities or the limited number of employees. The end of the war brought us closer to realize this dream.

2. Nature of business
Sony Corporationis a multinational conglomerate corporation headquartered inTokyo, Japan, and one of the world's largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato, Tokyo . Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets. Its name is derived from Sonus, the Greek goddess of sound.   Multinational c onglomerate corporation headquartered in Mintao (Japan); One of leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets 


Sony is among the Worldwide To p 20 Semiconductor Sales Leaders; The company's slogan is Sony. Like no other; Sony is the electronics business unit and the parent company of the Sony Group which is engaged in business through its five operating segments, these make Sony one of the most comprehensive entertainment companies in the world; Sony¶s principal business operations include: Sony Corporation, Sony Pictures Entertainment, Sony Computer Entertainment, 



Sony BMG Music Entertainment, Sonny Ericsson, Sony Financial Holdings. In 1945, after World War II, Masaru Ibuka started a radio repair shop in Tokyo. The next year, he was joined by his colleague Akio Morita and they found a company which translates in English to Tokyo Telecommunications Engineering Corporation. The company built Japan's first tape recorder called the Type -G. In the early 1960s, Ibuka traveled in the United States and heard about Bell Labs¶ invention of the transistor. He convinced Bell to license the transistor technology to his Japanese company. In August 1955, Tokyo Telecommunications Engineering released the Sony TR-55, Japan's first commercially produced transistor radio. 

In May 1956, the company released the TR - 6, which featured an innovative slim design and sound quality capable of rivaling portable tube radios. It was for the TR -6 that Sony first contracted " Atchan", a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character first appeared in a cartoon which is holding a TR - 6 to his ear. In 1957, Tokyo Telecommunications Engineering came out with the TR -63 model, the smallest (112 × 71 × 32 mm) transistor radio in commercial production. It was a worldwide commercial success. The name "Sony" was chosen for the brand as a mix of two words . One was the Latin word Sonus which is the root of "sonic" and "sound" and the other was "sonny", a familiar term used in 1950s America to call a boy. Morita pushed for a word that does not exist in any language so that they could claim the word "Sony" as their own. At the time of the change, it was extremely unusual for a Japanese company to use Roman letters instead of kanji to spell its name.   

3. Total number of employee
Headcount (Consolidated)
167,900 (as of March 31, 2010)

4. Product profile

Sony Products
The first market plan element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision is normally based on Brand Name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also, cust omers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, games and entertainment. So, briefly Sony products can be categorized in the following major product categories: 

Television and Projectors Home video Home Audio Home Theatre system Digital Photography Hand cam video camera Computer Peripheral Portable Audio Game In-Car entertainment Mobile phones Storage and Recording media 

Batteries and Charger Other Accessories

5. Top management
Representative Corporate Executive Officers

Chairman, CEO and President
Howard Stringer


Vice Chairman
Ryoji Chubachi
Members of the Board
Howard Stringer Ryoji Chubachi Yotaro Kobayashi Yoshiaki Yamauchi Peter Bonfield Fujio Cho Ryuji Yasuda YukakoUchinaga Mitsuaki Yahagi Tsun-Yan Hsieh Roland A. Hernandez KanemitsuAnraku Yorihiko Kojima Osamu Nagayama

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Representative Corporate Executive Officers
Howard StringerChairman, CEO and President Ryoji ChubachiVice Chairman Officer in charge of Product Quality & Safety and Environmental Affairs

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Corporate Executive Officers
Yutaka NakagawaExecutive Deputy President Officer in charge of Manufacturing, Logistics, Procurement and CS Platform y Hiroshi YoshiokaExecutive Deputy President Officer in charge of the Consumer Products, Professional Solutions, and Device businesses y Keiji KimuraEVP Officer in charge of Intellectual Property and the Disc Manufacturing business y y y y Nicole SeligmanEVP and General Counsel Kazuo HiraiEVP Officer in charge of the Networked Products and Services businesses Masaru KatoEVP and CFO


6. Organizational structure

6. Present financial status
Consolidated Sales and Operating revenue (2009)

7,214,000 million yen

Financial Highlights
Sony Corporation and Consolidated Subsidiaries-Years ended March 31 y



Affiliated Companies(Japan)
y y y y y y y y y y y y y y y y y y y y y y y y y y Sony Bank Inc. Sony Broadband Solutions Corporation Sony Broadcast Media Co., Ltd Sony Chemical & Information Device Corporation Sony Computer Entertainment Inc. Sony Computer Science Laboratories, Inc., Sony Digital Network Applications Inc. Sony Disc & Digital Solutions Inc. Sony EMCS Corporation. Sonny Assurance Sony Manufacturing Systems Corporation Sony Marketing (Japan) Inc. Sony Music Communications Inc. Sony Music Distribution (Japan) Inc. Sony Music Entertainment (Japan) Inc. Sony Energy Device Corporation. Sony Engineering Corporation Sony Enterprise Co., Ltd. Sony Facility Management Corporation Sony Finance International, Inc. Sony Financial Holdings, Inc. Sony Global Solutions Inc. Sony Human Capital Corporation. Sony Institute of Higher EducationShohokuCollege Sony Life Insurance Co., Ltd. Sony LSI Design Inc.

Affiliated Companies (OutsideJapan)
y y y y y y y y y y y y y y y y y y y y y y y y y y y Sony Americas Holding,Inc Sony Australia Ltd. Sony Benelux B.V. Sony BerlinG.m.b.H. SONY BMG MANAGEMENT CO., LLC Sony BMG Music Entertainment SONY BMG MUSIC ENTERTAINMENT BV Sony Brasil Ltda. Sony Broadband Entertainment Inc. Sony Capital Corporation Sony Computer Entertainment America Inc. Sony Computer Entertainment Europe Limited. Sony de Mexico S.A. de C.V. Sony Deutschland G.m.b.H. Sony Device Technology (Thailand) Co., Ltd. Sony Electronics Asia Pacific Pte Ltd. Sony Electronics Inc. Sony Electronics (Singapore) Pte. Ltd. Sony Korea Corporation Sony Latin America Inc. Sony Magnetic Products Inc. of America Sony MalaysiaSdn. Bhd. Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A. Sony (China) Limited Sony Corporation of Hong Kong Ltd. Sony Corporation of Panama, S. A.

Sony-FIFA Partnership 
Sony has signed a global partnership program contract with FIFA, making it a FIFA partner. During the eight-year period of thecontract ( 2007 -2014), Sony will exercise a broad array of rights in the ³Digital Life´ category ± which covers a wide range ofbusinesses, from electronics to entertainment ± at the FIFA WorldCup in 2010 (South Africa) and in 2014 ( Brazil), as well as morethan 50 other FIFA competitions. Sony recognizes that it is increasingly important to enhance the corporate valueof the Sony Group. Accordingly, Sony is strengthening its technologies and product appeal, enabling it to offer competi tive products as well as conducting effective marketing activities that enhance brand affinity and customertrust. 

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http:// sony-mea.com http://en.wikipedia.org/wiki/Sony http://en.wikipedia.org/wiki/Sony_Pictures_Television http://www.salespromo.co.uk/article/40 http://en.wikipedia.org/wiki/Sony_Pictures_Home_Entertainment http://en.wikipedia.org/wiki/Sony_Entertainment_Television_(UAE) http://www.sony.tradeups.com/Customers/12/AllPromotions.aspx http://news.oneUAE.in/2008/07 /20/sony-to-launch-new-vaio-range-in-september1216548200.html Sony notebooks Catalogue http:// jumbocorp.com www.sharafdg.com

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