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Ch2: Generating ideas Ch3: Feasibility analysis Ch5: Industry & competitor analysis Ch15: Franchising Ch4: Crafting a winning BP Ch6: Developing biz model Ch11: Unique marketing
Ch2: Strategic MGT for SME Ch3: Choosing form of ownership Ch4: Franchising Ch5: Buying existing biz Ch20: Managing succession in family biz Ch6: Crafting a winning BP Ch7: Building guerrilla marketing plan Ch10: Pricing & credit strategies Ch11: IMC Ch12: Global marketing strategies Ch13: E-commerce Ch16: Location & layout Ch17: Quality MGT & vendor analysis Ch18: Managing inventory Ch8: Creating a solid financial plan Ch9: Managing cash flow Ch14: Sources of equity financing Ch15: Sources of debt financing Ch19: Staffing & leading growing biz Ch21: CSR Ch22: Intellectual property
Ch8: Assessing financial viability Ch10: Getting financing Ch9: Building new venture team Ch13: Preparing for growth Ch14: Strategies for growth Ch7: CSR Ch12: Intellectual property