You are on page 1of 7

|  

Problems of existing brands

Ethical issues
Pr  
 r

÷ctual features
Flexible rubber

Dense souls

Shock absorbing
capability

Foot shape
consideration
§rr

wnjury resistive

Relieve for foot


  r

Êarranties and
refund

Trade in option

Public relationing
mrk 
 

Sports based
Segmentation
Pr 
r
Targeted pricing
strategy

Justification

Strategy of other
major brands

J  r

  r