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Chevron Pulse Report: 1Q 2010 Edition - The State of the Online Energy Conversation

Chevron Pulse Report: 1Q 2010 Edition - The State of the Online Energy Conversation

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The online conversation about energy is 3 times larger than it was a year ago. The Chevron Pulse Report examines the state of this online conversation. What are the issues? What are the hot topics? Where are the discussions taking place? The 1Q 2010 report helps you understand how the online conversation about energy has evolved from October 2008 to March 2010. To see the full Pulse Report, please visit
http://www.chevronpulsereport.com .
The online conversation about energy is 3 times larger than it was a year ago. The Chevron Pulse Report examines the state of this online conversation. What are the issues? What are the hot topics? Where are the discussions taking place? The 1Q 2010 report helps you understand how the online conversation about energy has evolved from October 2008 to March 2010. To see the full Pulse Report, please visit
http://www.chevronpulsereport.com .

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Published by: Chevron Corporation on Jul 13, 2010
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© 2010 Chevron Corporation | 10

Chevron Pulse Report –1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman

There were 30 million online posts about Energy Resources, Energy and Technology, and Energy and Environment from
October 2008 through March 2010. Of those 30 million posts, 9.2 million occurred from January 2010 through March 2010,
the most recent quarter examined in the Pulse Report. Energy and Technology comprised the largest share of the
conversation during the 18-month period as well as the most recent quarter.

Last 3 Months

Chart 1.1

Last 18 Months

Overview

Timeline of the Energy Conversation

© 2010 Chevron Corporation | 11

Chevron Pulse Report –1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman

October 1, 2008 –March 31, 2010

Chart 1.2

Volume of Online

Conversations

Overview

Timeline of the Energy Conversation

© 2010 Chevron Corporation | 12

Chevron Pulse Report –1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman

Chart 1.3

Low Volume/
Negative Sentiment

Low Volume/
Positive Sentiment

High Volume/
Negative Sentiment

High Volume/
Positive Sentiment

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

Environment, Resources and Policy

Climate Change

Alternatives and Renewables

Technology and Innovation

Energy Reserves

Energy Efficiency

Access

Energy Security

Chart 1.4

Volume of Online Conversations

Sentiment of Online Conversations

January 1, 2010 –March 31, 2010

Overview

Volume and Net Sentiment of Online Conversations About Energy

Online conversation about Alternatives and Renewableswas the highest in volume during the first quarter of 2010.
Technology and Innovation was the most positive in sentiment, while Climate Change was the most negative.

© 2010 Chevron Corporation | 13

Chevron Pulse Report –1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman

Overview

Sentiment Trends of Online Conversations About Energy

The sentiment of the online conversation about most of the eight issue areas we examined fell in the last quarter of 2009
and continued to drop slightly during the first quarter of 2010. Climate Change continued to be the most negative in tone,
while Technology and Innovation became the most positive issue, surpassing Energy Efficiency.

8 Issue Areas

4Q08

1Q09

2Q09

3Q09

4Q09

1Q10

Environment, Resources
and Policy

3.09

3.32

3.19

3.30

3.10

3.12

Climate Change

2.39

2.68

2.54

2.46

2.33

2.18

Alternatives and
Renewables

2.95

3.31

3.39

3.42

3.32

3.25

Energy Efficiency

3.30

3.53

3.58

3.70

3.60

3.29

Technology and
Innovation

3.30

3.59

3.60

3.33

3.46

3.44

Access

2.41

2.66

2.64

2.72

2.66

2.54

Energy Reserves

2.58

2.72

2.80

2.75

2.54

2.45

Energy Security

3.35

2.79

2.88

2.79

2.61

2.64

Chart 1.5

October 1, 2008 –March 31, 2010

Positive
Negative

Positive (3.10–5.00)
Neutral (2.90–3.09)
Negative (1.00–2.89)

Sentiment Trends of Online Conversations Legend:

>0.10 Change:

© 2010 Chevron Corporation | 14

Chevron Pulse Report –1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman

Overview

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