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ivane javaxiSvilis saxelobis

Tbilisis saxelmwifo universiteti

socialur da politikur mecnierebaTa fakulteti

Jurnalistikis mimarTuleba

marine axsiaSvili

socialuri media, rogorc informaciis gavrcelebis


saSualeba

(saqarTvelos Sidapolitikuri informacia Facebook–isa da blogebis


magaliTze)

sabakalavro naSromi Sesrulebulia socialuri mecnierebis


bakalavris akademiuri xarisxis mosapoveblad

xelmZRvaneli : daviT paiWaZe


asistent-profesori

Tbilisi

2010
anotacia

sabakalavro naSromis - „socialuri media, rogorc informaciis


gavrcelebis saSualeba“ - mizania, socialur mediaze dakvirvebis gziT,
gairkves, misi momxmarebeli ra saxis informacias aniWebs upiratesobas.

naSromis Tema epasuxeba „informaciuli saukunis“ da marSal makluenis,


jer kidev 1960-ian wlebSi, momavlis msoflios “globaluri soflis”
ideas. ukve yvela Tanxmdeba imaze, rom socialuri media dRiTidRe
metad imkvidrebs adgils informaciis gavrcelebis saSualebebs Soris.

vfiqrobT, am kvleviT mcire siaxles SevTavazebT qarTvel mkiTxvels,


radgan aris axali da ucxo sfero. TiTqmis gamoukvlevelia is
sxvadasxva mimarTuleba, rasac socialuri media sTavazobs
internetmomxmarebels.

naSromi, ZiriTadad, ikvlevs da aRwers informacias saqarTvelos


Sidapolitikuri cxovrebis Sesaxeb. amis umTavresi mizezi ki, qveyanaSi
arsebuli mdgomareoba, kerZod, adgilobrivi TviTTmarTvelobis
arCevnebi gaxda.

socialuri mediis moculobidan gamomdinare, davakvirdiT mis mxolod


or konkretul mimarTulebas. Ees aris qarTuli blogebi da msoflioSi
yvelaze popularuli socialuri qseli - Facebook–i. vnaxavT, ramdenad
aris socialuri mediis es ori saxeoba politikuri informaciis gamtari.

kvlevisas gamoviyeneT raodenobrivi da Sinaarsobrivi analizi,


interviurebis da gamokiTxvis meTodi.

naSroms axlavs sailustracio masala CanarTebis saxiT.

2
Annotation

There is a bachelor work in front of you – “Social media as a means of disseminating


information”. Its main goal is observing the social media. We tried to find out what kind
of information the users of it prefer.

The topic of the research is very close to the idea of “The Information Age” and “Global
village” by Marshall McLuhan. Nowadays, no one argues about the reflection that the
social media is getting more and more popular among the ways of spreading the
information.

To our mind, this research will be a novelty for Georgian readers because this sphere of
media, some directions and advantages of it are unstudied yet.

The main research area of this work is the local political situation of Georgia. That is
caused by the reason of the recent self-government elections.

As the social media is a very wide area, we have observed only two specific directions of
it – Georgian blogs and the most popular social worldwide network – Facebook. In this
research you will be able to see those two directions of the social media are sources of
any political information or not.

We have used quantitative analysis, content analysis, interview and questionnaire


methods in the research.

In this work you will see the illustrative materials too.

“Social media as a means of disseminating information”

Marine Akhsiashvili

Tbilisi

2010

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s a r C e v i

Sesavali . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Tavi I. ra aris socialuri media ? . . . . . . . . . . . . . . . . . . 7

Tavi II. socialuri qselebis zogadi mimoxilva . . . . . . . . . 10

Tavi III. blogebi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Tavi IV. kvlevis meTodebi . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Tavi V. kvlevis Sedegebi - 1–15 aprili; Facebook.com . . . . . 26

mediasaSualebebi . . . . . . . . . . . . . . . . . . . . . . . . . 30

organizaciebi . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Jurnalistebi da politikosebi . . . . . . . . . . . . . . 33

Status . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

virusuli informacia . . . . . . . . . . . . . . . . . . . . . . . 44

Tavi VI. kvlevis Sedegebi - 1–15 aprili; blogebi. . . . . . . . . 46

Tavi VII – ganxilva. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

daskvna . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

bibliografia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

4
Sesavali

sabakalavro naSromis - „socialuri media, rogorc informaciis


gavrcelebis saSualeba“ – mizania, davadginoT, ra informaciis mimRebi
da gamavrcelebelia socialuri mediis momxmarebeli.

imis gaTvaliswinebiT, rom saqarTveloSi internetis Tavisuflebas


zogierTi gamonaklisis garda, mTavrobis cenzura ar zRudavs1,
saintereso iqneba imis gageba, Tu ra saxis informacia vrceldeba
socialuri mediiT da ra formiT.

naSromis ZiriTad sakvlev mimarTulebad, saqarTvelos Sidapolitikuri


informacia movniSneT. amis mizezi ki, adgilobrivi TviTTmarTvelobis
arCevnebi gaxda. garda amisa, Cndeba opoziciis axali gaerTianebebi da
maTi nawilis ruseTTan urTierTobac erTerT aqtualur Temas
warmoadgens.

kvlevisTvis aviReT orkviriani periodi - 1-dan 15 aprilis CaTvliT da


davakvirdiT Semdeg sakiTxebs:

• merobis da sakrebulos wevrobis kandidatTa winasaarCevno kampania;

• qarTveli opozicionerebis urTierToba ruseTTan;

• adamianis uflebebis darRveva;

iqidan gamomdinare, rom socialuri media farToa da Zalian bevr


socialur qsels, forums da sxva mraval mimarTulebas moicavs, Cveni
sakvlevi arealic davaviwroveT da davakvirdiT mxolod qarTul
blogebsa da msoflioSi yvelaze popularul socialur qsels –
facebook2-s, romelic qarTul kibersivrceSic azrTa mimocvlis da
informaciis gavrcelebis erTerT mTavar saSualebas warmoadgens.

“feisbuqze” kvlevas vatarebdiT, gazeT “iberias” angariSiT3, romelsac 5


000 Friend-i4 hyavs. swored am raodenobas, romelic aris sruliad

1
- „ფრიდომ ჰაუსის“ ახალი ანგარიში „თავისუფლება ქსელში: ინტერნეტისა და ციფრული მედიის
გლობალური შეფასება“. 08.04.2009.
2
SemdegSi, movixseniebT qarTuli anbaniT, rogorc “feisbuqi”.
3
http://www.facebook.com/?ref=home#!/profile.php?id=100000586195900&ref=ts
5
SemTxveviTi auditoria, vakvirdebodiT 15 dRis manZilze. viniSnavdiT, ra
ganwyobiT da ra informacias avrcelebdnen misi wevrebi. aseve, maTi
gavrcelebuli informaciis gamoxmaurebebi (komentarebi) Tu iyo sxva
informaciis Semcveli.

rac Seexeba, qarTul blogebs, vakvirdebodiT qarTuli blogebis


agregatorze5 ganTavsebul 5566 blogs. movniSneT Sidapolitikuri
informaciis Semcveli postebi da maT ganxilvas qvemoT SemogTavazebT.

Cveni Tematikidan da interesis sferodan gamomdinare, naSromis sakvlevi


SekiTxvebia:

1. ramdenad aris “feisbuqi” da blogebi politikuri informaciis


gavrcelebis saSualeba? (raodenobrivi kvleva);
2. ra politikur informacias avrceleben blogerebi da “feisbuqis”
momxmareblebi? (Sinaarsobrivi analizi);
3. upiratesad, rogori momxmarebeli avrcelebs politikur
informacias? ( Sinaarsobrivi analizi da interviurebis meTodi);
4. ramdenad miiCneven Tavad iuzerebi, rom “feisbuqi” da blogi aris
politikuri informaciis gavrcelebis saSualeba (auditoriis
kvleva).

4
5000 kaci aris limiti. erT iuzers amis meti ver eyoleba.
5
blogroll.ge - ქართული ბლოგების აგრეგატორი, romelmac 2009 წლის 11 ოქტომბერს daiwyo
muSaoba.
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Cveni sakvlevi periodis dasrulebis Semdeg, saitze daregistrirebuli blogebis
raodenoba gaizarda da 6 maisis monacemebiT, 606 blogs Seadgens.
6
Tavi I. ra aris socialuri media?

internetis adreul xanaSi ( e.w. web 1.0) informaciis gadacemis calmxrivi,


arainteraqtiuli saSualeba arsebobda da sxva tradiciuli
mediasaSualebebisgan arafriT ar gansxvavdeboda. Web 2.0 xanis
dadgomasTan erTad, kibersivrces socialuri elferi mieca da
komunikaciac ormxrivi gaxda. socialurma vebma (social web) internets is
Semata, rac aqamde arsebul arc erT mediasaSualebas ar hqonda -
erTdroulad, milionobiT adamianTan TiTqmis srulyofili
urTierTobis warmarTvis SesaZlebloba realur droSi.

socialuri media aris adamianebis urTierToba onlain reJimSi, romelic


xorcieldeba sxvadasxva mimarTulebebiT: Blogs, Micro-Blogs, Online Chat, RSS,
Widgets, Social Networks, Message Boards, Podcasts, Video Sharing Saits, Photo Sharing Sites,
Virtual World, Wikis.

oficialurad, socialur medias hyavs ufro meti vizitori, vidre


pornografiul saitebs.7

sainteresoa, rom statistikis mixedviT, yvelaze xSirviztorebian aT


inglisurenovan saits Soris, sami - socialuri mediis produqtia8.

Yahoo.com;

Google.com;

Youtube.com;

Windows live; (login.live.com);

Msn.com;

Myspace.com;

Facebook.com

7
WeliZe. n. “ra aris socialuri media?” - http://www.slideshare.net/tarimana/ss-3640128;
8
http://prschool.wordpress.com/2010/04/08/სოციალური-მედია-რევოლუც/;

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Blogger.com;

Orkut.com;

Rapidshare.com;

socialuri media aZlevs momxmarebels saSualebas, rom samizne


auditoriisTvis iyos yvelgan da yovelTvis xelmisawvdomi. swored es
aris misi xibli.

ra aris sakuTriv “socialuri qseli”?9 es aris vebteqnologiaze


dafuZnebuli servisi, romelic nebas rTavs individebs, sazogadoebriv an
nawilobriv sazogadoebriv jgufebs, Riad gamoxaton Tavisi azri. es
aris faqtobrivad, interaqtiuli xasiaTis, Ria mikrosocialuri jgufebi,
romlis naxvis saSualebac, aramxolod daregistrirebul wevrebs aqvT.
maT SeuZliaT sxvebis mowvevac. wevrebs ki, garda komentarebis
datovebisa da sadiskusio klubSi CarTvisa, SeuZliaT fotoebisa da
videoebis ganTavsebac, xmis micema ama Tu im interaqciul gamokiTxvaSi
da a.S10.
ACT-is kvlevis monacemebze dayrdnobiT, bolo erTi wlis manZilze,
aSkarad SeiniSneba socialuri qselebis rolis gaaqtiureba. Tu 2009
wlis dasawyisSi11 internetis momxmarebelTa mxolod 43% sargeblobda
socialuri qselebiT, amjerad, komunikaciis am Tanamedrove formas
internetis momxmarebelTa umravlesoba (68%) iyenebs. Tu
gaviTvaliswinebT imas, rom saqarTvelos urbanuli mosaxleobis TiTqmis
naxevari ukve internetis momxmarebelia, socialuri mediis roli
gansakuTrebul aqtualobas iZens12.

9
(termini pirvelad SemoiRo sociologma jeims barnsma, 1954w).
10
osefaSvili. d. 2008 wlis agvistos omis asaxva komunikaciis Tanamedrove
saSualebebSi saerTaSoriso socialuri qselis, Facebook-is magaliTze). 2009.
11
(ix. el gamocema #32).
12
ACT–is kvleva. 2010.

8
80%
70%
60%
50%
40%
68%
30%
20% 43%
10%
0%
2009 წელი 2010 წელი

ფიგურა 1.1. ხართ თუ არა, რომელიმე სოციალური ქსელის წევრი? (N=1600)

ფიგურა 1.2. რომელ სოციალურ ქსელში ხართ გაწევრიანებული?13 (N=1600)

13
ACT-is Catarebuli kvlevis, 2010 wlis Tebervlis monacemebi.
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Tavi II. socialuri qselebis zogadi mimoxilva

Skype

msoflioSi socialuri qselebis ganviTareba 2000 wlidan iwyeba.


sxvadasxva tipis mesenjerebis (Yahoo. MSN), Semdeg, 2003 wlidan, qselSi
gamoCnda Skype, romlis momxmarebelTa ricxvi dRiTidRe izrdeba. 2005
wels Skype 2,6 mlrd dolarad gaiyida.

Skype momxmarebels saSualebas aZlevs, xazze myof megobarTan ufasod


gagzavnos mokleteqsturi Setyobinebebi, isaubros videoTvalis
saSualebiT da a.S. Skype-T sargebloba mobiluri telefonis
meSveobiTac SeiZleba, rac misi gavrcelebis areals ufro afarToebs.

“iuTubi”14

“iuTubi” (http://www.youtube.com/) erTerTi udidesi videoportalia


internetsivrceSi. misi daxmarebiT, internetis momxmarebels nebismieri
formisa da Sinaarsis videomasalis atvirTva SeuZlia. garda amisa,
“iuTubi” did daxmarebas uwevs videoblogebs da blogerebs, romlebsac
videopostis gakeTeba aqvT gadawyvetili.

“iuTubi” 2005 wlis TebervalSi PayPal-is yofilma samma TanamSromelma:


Cad harlim, stiv Cenim da joud karimim daaarses. “iuTubma” moRvaweoba
11,5 mln. amerikuli dolaris kapitaldabandebiT daiwyo, romelic Sequoia
Capital-ma 2005 wlis noembridan 2006 wlis aprilamde gamoyo. saiti
swrafad gaxda popularuli. 2006 wlis ivlisSi, kompaniis monacemebiT,
“iuTubize” dReSi 65 aTasi video itvirTeboda da 100 milionze met
videos naxulobdnen. Alexa-m iuTubi Seafasa rogorc meoTxe yvelaze
popularuli saiti internetSi, google-s, Yahoo-sa da facebook-is Semdeg.

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http://ucnauri.com/03/03/2010/youtube-იუთუბი/
10
Myspace15

socialuri mimarTulebis erTerTi pirveli da yvelaze popularuli


saiti “maisfeisi” (http://www.myspace.com/) qselSi 2003 wlis agvistoSi
CaeSva. proeqtis Semqmnelebi da meTvalyureebi gaxldnen bred grinspeini,
kris daivolfi, joS bermeni da tom andersoni. swored am ukanasknels
ekuTvnoda Myspace-s Seqmnis idea. ramdenime weliwadSi “maisfeisis”
momxmarebelTa raodenobam 100 mln-s gadaaWarba. 2005 wels tom
andersonma, romelic qselis yvela momxmareblis “megobaria”, “maisfeisi”
580 mln amerikul dolarad mihyida rubert merdokis News Corporation-s.
merdoks arc finansebi da arc sxva Zalisxmeva ar dauSurebia, ris
Sedegadac Myspace erTerTi uZlieresi socialuri qseli gaxda. misi
funqciebis meSveobiT, SegviZlia avtvirToT suraTi, video, musika,
vawarmooT blogi, 2007-2008 wlebSi mas daemata statusis atvirTvis
funqcia, rac sakuTari mosazrebis megobrebisaTvis gaziarebaSi
exmareboda internet-momxmarebels. daaxloebiT, xuTi wlis manZilze,
Myspace pirvelobas ar Tmobda, Semdeg ki, misi reitingis swrafi vardna
daiwyo.

odnoklassniki.ru16

2006 wlis 4 marts, londonSi mcxovrebma albert popkovma,


internetsivrceSi gauSva rusulenovani socialuri qseli .ru.
misi mizani iyo, daxmareboda adamianebs klaselebis, jgufelebis, yofili
TanamSromlebisa Tu jaris megobrebis povnaSi. mokle xanSi is,
rusulenovan internetsivrceSi, yvelaze popularuli saiti gaxda.
dResdReobiT, http://www.odnoklassniki.ru-s momxmarebelTa ricxvi 45 milions
aRwevs, saSualo asaki ki 14-55 wlamde meryeobs. saitze, mTeli
msofliodan, ZiriTadad, postsabWoTa qveynis mosaxleoba registrirdeba.
“odnoklasniks” mxolod rusuli da ukrainulenovani versiebi aqvs.

15
Tixis fexebze Semdgari goliaTi”. http://digitalcows.net/2010/02/myspace
16
http://en.wikipedia.org/wiki/Odnoklassniki.
11
“feisbuqi”17

“feisbuqis” Seqmnis idea, harvardis universitetis informatikis


fakultetis meore kursis students, mark cukerbergs ekuTvnis. piradi
aRmoCenis wyalobiT, is 23 wlis asakSi, msoflioSi yvelaze axalgazrda
miliardeli gaxda (dRevandeli monacemebiT, mis angariSze 4 mlrd
dolaria).

“feisbuqis” mizani studenturi urTierTobebi da failebis gacvla iyo.


cukerbergis garda, proeqtSi CarTulebi iyvnen misi oTaxis megobrebi:
eduardo severini, dastin moskovici da kris hujesi. 2004 wlis
TebervalSi, mark cukerbergma “feisbuqis” pirveladi versia gaxsna. misi
misamarTi gaxldaT “www.thefacebook.com”.

sxva socialuri saitebisagan “feisbuqis” mTavari ganmasxvavebeli niSani


is iyo, rom aq adamianebs aramxolod megobris profilis daTvaliereba,
aramed, informaciis gacvla-gamocvlac SeeZloT. swored es gaxda mizezi
imisa, rom “feisbuqma” mokle droSi moaxerxa Myspace-s momxmarebelTa
umetesobis gadabireba, 2009 wels ki pirveloba waarTva, riTac misi
swrafi tempiT gakotrebas Seuwyo xeli. “feisbuqis” gamoyeneba
msoflios 64 enazea SesaZlebeli.

Twitter18

Twitter - 2006 wlidan funqcionirebs, misi avtori jek dorsei gaxlavT.


“TviTeri” aris socialuri qseli da mikroblogingis sistema, romelic
Tavis momxmarebels aZlevs SesaZleblobas, miiRos da gagzavnos
Setyobinebebi. erTi postis dasawerad, 140 simboloa gansazRvruli,
romelic avtoris gverdze Cndeba da misi gverdis xelismomwerebisTvisaa

17
http://ka.wikipedia.org/wiki/მარკ_ცუკერბერგი#Facebook
18
kareliZe T. socialuri mediis ganviTarebis tendenciebi saqarTveloSi (blogebi).
sabakalavro naSromi. 2010.
12
misawvdomi (am ukanasknelT mimdevrebi, anu Followers hqviaT). gamgzavns
SeuZlia SezRudos Tavisi naweri megobrebis garkveuli nawilisaTvis da
Semdeg isev xelmisawvdomi gaxados.

2009 wlidan, momxmarebels ukve saSualeba aqvs, iyos aramxolod


individualuri avtoris mimdevari, aramed, avtorTa nusxis xelismomweri.
yvela momxmarebels da xelismomwers SeuZlia gagzavnos da miiRos
“tvitebi” “TviTeris” veb gverdis gavliT, mokleteqsturi Setyobinebebis
(SMS) saxiT telefonze da sxva aplikaciebi19. es momsaxurebis servisi,
jerjerobiT, ufasoa. garda amisa, aRniSnuli socialuri qselis
upiratesoba imaSi mdgomareobs, rom sakuTari mobiluri telefonidan
Cveulebriv nomerze agzavni mokle teqstur Setyobinebas, romelic
avtomaturad Cndeba onlainSi, Tan ise, rom interneti ar gWirdeba.

“TviTeris” saSualebiT, “iuzers” SeuZlia momxmarebels gadasces


drouli, marTebuli da uaxlesi informacia. http://www.facebook.com/-sa da
http://twitter.com/-s aqvT aplikacia, romlis saSualebiTac erTmaneTs
ukavSirdebian da, romlis gaaqtiurebis SemTxvevaSic, feisbuqze maSinve
Cndeba “TviTerze” gamoqveynebuli Canaweri.

“TviTeris” SemTxvevaSi komunikacia ar moiTxovs ormxriv Tanxmobas,


Sesabamisad, ar aris saWiro uamravi adamianis damateba.

Google Buzz20

“feisbuqisa” da “TviTeris” popularobis gamo, kompania “Google”-ma


gadawyvita, Seeqmna raime gansakuTrebuli, sruliad axali sityva
socialur qselSi. 2010 wlis 9 Tebervals man momxmarebels axali
servisi – “gugl bazi” (Google Buzz) warudgina. es aris “guglis”
eleqtronuli fostis, “gmail”-is gafarToeba, romliTac “jimeili”

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saqarTveloSi jer xelmisawvdomi ar aris
20
Google email-s socialur qselSi uSvebs. gazeTi “iberia”, #5. (15-21 Tebervali), gv.14.
13
integrirdeba aramxolod guglis serverebTan, aramed, sxva saitebTanac
da maT kontents erTad agrovebs.

“bazi” sxvadasxva socialuri qselebidan iRebs informacias da aTavsebs


erT, eleqtronuli fostis sivrceSi. sxva msgavsi socialuri
qselebisagan gansxvavebiT, mas informaciis srulad miReba da gadacema
SeuZlia, riTac xsnis bmulze gadasvlis aucileblobas; statusebisa Tu
linkebis ganaxlebis dros, avtomaturad iwereba adgili, saidanac xdeba
es ganaxleba. Sesabamisad, “bazis” sxva momxmareblebs aqvT saSualeba
gaigon, romel geografiul adgilze imyofeba adamiani;

“Gmail”-s arsebobis gareSe, internetis momxmarebeli “baziT” ver


isargeblebs. kompaniis warmomadgenlebi acxadeben, rom am qselSi CarTva
sasicocxlo mniSvnelobis iyo Google-is momavlisTvis. kompaniis
saproduqcio marketingis vice-prezidenti bredli horovici (Bradley
Horowitz) ganmartavs, rom produqciis gamoyeneba mxolod axla iwyeba.
“bazis” gamoyenebisas momxmarebels ar dasWirdeba onlainSi Semosuli
megobris Zebna. amis nacvlad, gamoiyenebs informacias arsebuli
eleqtronuli fostis angariSidan. isini, vinc erTmaneTs regularulad
esaubrebian, avtomaturad miiReben cnobebs siaxleebsa da mediaze. garda
amisa, momxmareblis survilis SemTxvevaSi, informaciis gaziarebisas
SesaZlebelia anonimurobis dacva. Google, romelsac msoflio masStabiT
150 milioni momxmarebeli hyavs, imedovnebs, rom Gmail-is momxmareblebi
aucileblad isargebleben axali servisiT.

Hi521

Hi5 aris socialuri qseli, romelic daarsda 2003 wels. is,


momxmarebels, aZlevs saSualebas, miiRos misi interesebis da asakis
Sesabamisi informacia, atvirTos fotoebi, gagzavnos mokle teqsturi
Setyobinebebi da iTamaSos onlain TamaSebi.

21
http://en.wikipedia.org/wiki/Hi5_(website)
14
2008 wels Hi5 yvelaze popularul socialur qselebs Soris, mesame
adgils ikavebda.

qsels akritikeben naklebi konfidencialurobis da meti “spamis” gamo -


daregistrirebisas, Hi5 elfostis yvela kontaqtTan gzavnis mosawvevs,
rasac “spamad” miiCneven.

LinkedIn22

“linkedini” aris biznesze orientirebuli socialuri qseli. saiti


daarsda 2002 wlis dekemberSi da qselSi gaeSva 2003 wlis maisSi.
“linkedins” 65 milionze meti momxmarebeli hyavs. socialuri qseli,
xelmisawvdomia inglisur, frangul, germanul, italiur, portugaliur
da espanur enebze.

“linkedini” momxmarebels saSualebas aZlevs, ikontaqtos xalxTan,


romelsac icnobs da endoba biznesSi. mas, aseve, iyeneben samuSaos
moZiebisTvis. damsaqmebeli qselSi anTavsebs vakansias, xolo samuSaos
maZiebeli sakuTar Tavze informacias, “profilSi” debs.

qarTuli socialuri qselebi23

internetSi qarTul socialur qselebsac vawydebiT. esenia - “maifeisi”


(http://www.myface.ge/home.php) da “jeoklasi” (http://geoclass.ge/). pirvel
SemTxvevaSi saiti garegnulad “feisbuqs” waagavs, Tumca, SigTavsi

22
http://en.wikipedia.org/wiki/LinkedIn
23
kareliZe T. ” socialuri mediis ganviTarebis tendenciebi saqarTveloSi (blogebi)”.
sabakalavro naSromi. 2010.

15
“odnoklasnikis” mixedviT aris awyobili. aq daxuruli araferia,
momxmarebels SeuZlia daaTvalieros nebismieri “profili” da Seafasos
5+-iT. “maifeisi” samenovania, Tumca, rusulad da inglisurad nawilobriv
aris naTargmni. saiti ori welia, rac arsebobs. rac Seexeba “jeoklass”,
is rusuli “odnoklasnikis” zusti prototipia.

ratom Facebook?

rogorc zemoT aRvniSneT, socialuri qselebidan sakvlev obieqtad


aviReT Facebook.com - amis mizezi ki martivia:

 radios dasWirda 38 weli, rom mieRwia 50 mln momxmareblisTvis.


televizias - 13 weli, amave raodenobisTvis, internets - 4 weli,
Ipod-s - 3 weli, “feisbuqze” ki, 9 TveSi 100 mln axali momxmarebeli
daregistrirda24.
 erT weliwadSi am socialur qselSi daregistrirebulTa ricxvi
orjer gaizarda. Tu gasuli wlis aprilis TveSi “feisbuqis”
momxmarebeli 200 milioni adamiani iyo, 2010 wlis TebervalSi am
ricxvma 400 milions gadaaWarba. maTi 50% aris momxmarebeli,
romelic yoveldRe Sedis qselSi.25
 aRniSnulma socialurma qselma 2010 wlis martis Tvis
monacemebiT, pirvelad gadauswro Tavisi arsebobis istoriaSi
popularul saZiebel gverds - google.com. amerikis internet
momxmarebelTa 7.07% “feisbuqze” Sevida, maSin roca google–is
vizitorebi momxmarebelTa 7.03% iyo26.
 saqarTveloSi “feisbuqi” nomer pirveli socialuri qselia, man
ukve gauswro popularul rusul socialur saits – odnoklassniki.ru
da google.com–s27.

24
WeliZe n. “ra aris socialuri media?”. - http://www.slideshare.net/tarimana/ss-3640128;
25
CxeiZe T. “Facebook–მა პირველად გაუსწრო Google–ს”.. -http://netgazeti.ge/GE/2/Technology/1142/
26
CxeiZe. T. “Facebook–მა პირველად გაუსწრო Google–ს” - http://netgazeti.ge/GE/2/Technology/1142/
27
http://www.alexa.com/topsites/countries/GE;
16
 statistikis mixedviT, “feisbuqze” 340800 qarTveli momxmarebelia
daregistrirebuli. maTgan umravlesoba – 192980 – mdedrobiTi
sqesisaa da 147680 – mamrobiTi sqesis28.
 azerbaijanSi da somxeTSi “feisbuqis” momxmarebelTa raodenoba
ufro naklebia. am or qveyanaSi, erTad, momxmarebelTa saerTo
raodenoba 189560–s udris - orjer naklebs vidre saqarTveloSi.
azerbaijanSi “feisbuqis” momxmarebelTa raodenobaa 139660, xolo
somxeTSi – 4990029.

28
CxikvaZe q. “saqarTveloSi facebook-s 340, 800 momxmarebeli hyavs.” -
http://netgazeti.ge/GE/6/Technology/1362/;
29
http://netgazeti.ge/GE/6/Technology/1362/;

17
Tavi III. blogebi

axali mediis erTerTi mTavari Semadgeneli nawili arc Tu ise didi


xania rac kibersivrceSi gamoCnda da popularoba moipova. garda imisa,
rom blogebis mwarmoebelTa ricxvi dRiTidRe izrdeba, (dResdReobiT,
internetSi 126 milioni blogi arsebobs30), viTardeba misi gamoyenebis
SesaZleblobebi da areali. magaliTad, mecnierebis, leqtorebisa da
profesorebis gverdebi sajaro informaciad (vgulisxmobT realur
sajaroobas, roca mkiTxvels aqvs aramarto ufleba moipovos
informacia, aramed amis farTo SesaZleblobebic) aqceven imas, rac
manamde mxolod maTi universitetebis studentebisTvis iyo
xelmisawvdomi. aseTma blogebma gazarda TviTganaTlebis
SesaZleblobebis speqtri.

arsebobs blogis mravalgvari tipi, romlebic gansxvavdebian ara marto


Sinaarsis mixedviT, aramed am Sinaarsis mowodebis an Seqmnis gzebiT31.

piradi/personaluri blogi:

piradi, yoveldRiuri movlenebis amsaxveli Canawerebi aris tradiciuli,


yvelaze gavrcelebuli blogis saxe. amgvari blogebi xSirad xdeba
komunikaciis forma; zogierTi piradi blogi, gansakuTrebiT
saqarTveloSi, Zalze popularuli xdeba. magaliTisTvis SeiZleba
moviyvanoT “sviTis”32 an “dodkas”33 blogi.

30
http://netgazeti.ge/GE/issue0/Technology/747/?Permalink=http%253A%252F%252Fwww.netgazeti.ge%
252FGE%252Fissue0%252Fblogs%252F82%252F%253Ff_blogentry_id%253D6&tpid=216 . blogPulse–is
monacemi.
31
ბლოგების რამდენიმე ძირითადი თავისებურება და ქართული ბლოგების მომავალი განვითარების
ანალიზის მცდელობა - http://2kija.eu/2009/09/23/69/
32 http://Sweet.ge - ყველაზე ვარდისფერი, სკანდალური, ექსტრავაგანტული და სუპერ-რეალითი

ბლოგი ქართულ ინტერნეტში!


33 http://dodka.ge/ - D REAM IS D ES TINY .
18
Tematuri

zogi blogi fokusirebulia garkveul Temaze, magaliTad, aris blogebi


politikaze34. Rvinosa da kulinariaze35, mogzaurobaze, ganaTlebasa36 Tu
sportze37.

korporatiuli blogi

es aris biznes miznebisTvis Seqmnili blogi. iyeneben Sida komunikaciis


da kulturis zrdisTvis, an gare marketingis, brendingisa da
sazogadoebasTan urTierTobisTvis. magaliTisTvis, aseTia, PR skolis
blogi38.

swored zemoTaRniSnuli sami tipia blogebisTvis ZiriTadad


damaxasiaTebeli, Tumca, arsebobs aseve blogebi mediatipis39 mixedviT da
kiTxva-pasuxze dafuZnebuli40 blogi.

34
http://itngeorgia.wordpress.com/ ლევან გუდაძე
35
http://vinoge.com/

36
http://www.ganatlebisreforma.com/

37
http://zvigena.wordpress.com/
38
http://prschool.wordpress.com/

39videomasalebis Semcvel blogs ewodeba — vlogi (Vlog). bmulebis Semcvel blogs —


linklogi (linklog). Canaxatebis, monaxazebis an/da eskizebis Semcvel blogs — skeCblogi
(Sketchblog). fotosuraTebis Semcvel blogs — fotoblogi (Photoblog).
40
amgvari blogi pasuxobs SekiTxvebze. mas gzavnis mkiTxveli fostis, komentaris,
telefonis an sxva komunikaciis saSualebiT. qlogi (Qlog) gamoiyeneba podkastebSi
TvalsaCinoebisTvis an internetSi informaciis gavrcelebisTvis. bevri qlogi iyenebs
RSS sindikacias rogorc kiTxvebze gacemuli pasuxebis gamoqveynebis saSualebas.
19
Tavi IV. kvlevis meTodebi

dasavluri standartebis mixedviT, masmediis kvlevis Semdegi meTodebi


arsebobs41:

 monawileTa dakvirveba (Participant observation);


 kanonmdeblobisa da arqivebis kvleva;
 Sinaarsobrivi analizi (Content analysis);
 vizualuri gamosaxulebis analizi;
 gamokiTxva (Survey) da interviu;
 fokus jgufi;
 masalebis kompiuteruli damuSaveba42;

kvlevisas, zemoTCamoTvlili meTodebidan, ramdenime gamoviyeneT.


erTerTi aris – Sinaarsobrivi analizi. Cveni Temis erT-erTi sakvlevi
kiTxvaa : ra politikur informacias avrceleben blogerebi da
“feisbuqis” momxmareblebi? es sakiTxi, swored Sinaarsobrivi analizis
meSveobiT ganvixileT da aRniSnul kiTxvas pasuxi gaveciT.

naSromze muSaobisas aseve, gamoviyeneT gamokiTxvis meTodi da interviu.


am meTodebis SerCevis mizezi, Cveni sakvlevi Temis mesame da meoTxe
kiTxvebia.

1. upiratesad, rogori momxmarebeli avrcelebs politikur


informacias? (Sinaarsobrivi analizi da interviurebis meTodi);

2. ramdenad miiCneven Tavad iuzerebi, rom facebook da blogi aris


politikuri informaciis gavrcelebis saSualeba (auditoriis
kvleva).

pirvel SemTxvevaSi, Cvens dakvirvebasTan erTad, saintereso aRmoCnda,


socialuri mediis eqspertebis da blogerebis gamocdileba. maT

41
MassComm Research Methods, Hansen et al, NY, 1998.

42
A Manual for Writers of Research Papers, Theses, and Dissertations, by Turabian; revised by Wayne et al,
Chicago, 2007.
20
interviuebisas gagviziares sakuTari dakvirvebebi da mogvaSveles
saintereso magaliTebi.

rac Seexeba, gamokiTxvas, es Tavad qselis momxmareblebis SigniT


CavatareT. miznobrivi, Tumca, SemTxveviTi SerCeviT gamovkiTxeT 150
respondenti. kerZod, es iyo “feisbuqis” momxmarebeli - 18–dan zemoT
asakobrivi kategoriiT. procesi Semdegnairad warimarTa - dRe-Ramis
24saaTiani monakveTi davyaviT eqvs tol, oTxsaaTian monakveTad da
TiToeulSi gamovkiTxeT “onlainSi” myofi 25 adamiani. ( aRniSnuli 25
chat–Si myofTa raodenobis mixedviT irCeoda. mag. Tu xazze iyo 300
adamiani, vekiTxebodiT yovel me–12–s, 250–s SemTxvevaSi, yovel meaTes da
a.S). Sedegebi drois sxvadasxva monakveTSi gansxvavebuli aRmoCnda.
respondentebs davusviT Semdegi xuTi kiTxva. Sedegebs, qvemoT,
diagramebis meSveobiT gagacnobT.

1. ra intervaliT SedixarT “feisbuqSi”43?

2. risTvis iyenebT “feisbuqs”?44

3. ra saxis informacias iRebT “feisbuqidan”45?

4. Tu avrcelebT qselSi politikur informacias46?

5. rogor fiqrobT, aris Tu ara “feisbuqi”? politikuri informaciis


gavrcelebis saSualeba saqarTveloSi?47

43
ix. figura 4.1;
44 ix. figura 4.2;
45
ix. figura 4.3;
46
ix. figura 4.4;
47
ix. figura 4.5;
21
25 25
25 24
22

20 18
15
15
დღეში რამდენჯერმე

10 დღეში ერთხელ
6 კვირაში რამდენჯერმე
5 4 თვეში რამდენჯერმე
3 3
2
1 1 1
00 00 000 000
0

ფიგურა 4.1. რა ინტერვალით შედიხართ ”ფეისბუქში”? (N=25)

25
22
20
20
17 17
16
15
ინფორმაციის
10 გავრცელება/მიღება
10 8 ხალხთან ურთიერთობა
7 7
5 გართობა
5 44 4
3
2 2
1 1
0

ფიგურა 4.2. რისთვის იყენებთ ”ფეისბუქს”? (N=25)

22
ფიგურა 4.3. რა სახის ინფორმაციას იღებთ ”ფეისბუქიდან”? (N=25)

25
22

20

15 15
14 14
15 13
12
11 11
10
კი
10 8
არა

5 3

ფიგურა 4.4. ავრცელებთ ქსელში პოლიტიკურ ინფორმაციას? (N=25)48

48
12:00-16:00 საათობრივ შუალედში ორმა რესპონდენტმა კითხვას არ უპასუხა.
23
ფიგურა 4.5. არის თუ არა ”ფეისბუქი” პოლიტიკური ინფორმაციის გავრცელების საშუალება
საქართველოში? (N=25)49

aRniSnuli monacemebi rom SevajamoT, dRe-Ramis manZilze gamokiTxuli


150 gansxvavebuli, SemTxveviTi iuzeridan 11550 qsels iyenebs informaciis
miReba/gavrcelebisTvis. maTgan 103 – politikurი informaciis mimRebia.
Tavad politikur informacias 63 momxmarebeli avrcelebs. 120 კი,
fiqrobs, rom feisbuqi aris politikuri informaciis gavrcelebis
saSualeba.

ფიგურა 4.6. შეჯამება (N=150)

49
12:00-16:00 საათობრივ შუალედში ორმა რესპონდენტმა კითხვას არ უპასუხა.
50
გამოთვლილია ფიგურა 4.3-ის პირველი და მეოთხე მონაცემით.
24
Tumca, gansxvavebuli Sedegebi aCvena 1–15 aprilis dakvirvebam Tavad
qselSi. 5 000 momxmareblidan, Sidapolitikur informacias mxolod 80
avrcelebs. magram Semdgomi periodis dakvirveba da socialuri mediis
ramdenime eqspertis analogiuri axsna-ganmarteba miuTiTebs, rom
socialuri mediis momxmarebelTa aqtiuroba pirdapir kavSirSia
mocemulobasTan. rac ufro Zlieria ama Tu im movlenis gavlena
sazogadoebaze, esa Tu is iuzeri miT ufro aqtiuri xdeba. amaze,
konkretulad, Semdeg TavebSi visaubrebT.

25
Tavi V. kvlevis Sedegebi - 1–15 aprili; Facebook.com

rogorc zemoT iTqva, gazeT “iberias” angariSiT vakvirdebodiT mis 5000


“megobars”. 15_dRiani kvlevisas, gamoikveTa “iuzeris” ramdenime tipi.

1. momxmarebeli qselSi daregistrirebulia mxolod TamaSebisTvis


(Pet Sosity; Farmville; Spore Islands da amisTvis iyenebs mas51).

2. momxmarebeli sakuTar gverds iyenebs, videoebis, gasarTobi saxis


linkebis an sakuTari fotoebis gasavrceleblad52.

3. momxmarebeli TveobiT ar Sedis sakuTar Wall-ze da misi gverdi


mxolod sxvisi Sevsebuli aplikaciebiT ivseba53.

4. momxmarebeli qsels aqtiurad stumrobs. is, dReSi erTxel mainc


anaxlebs sakuTar gverdze informacias.

5. momxmarebeli qselSi daregistrirebulia rame


organizaciis/mediasaSualebis saxeliT da misi meSveobiT
avrcelebs informacias54.

6. Jurnalistebi, romlebic sakuTar mediaproduqts avrceleben55.

7. politikuri figura, romelic sakuTar gverds politikuri


informaciis gavrcelebisTvis iyenebs 56 .

am SemTxvevaSi, Cven mxolod politikuri informaciis wyaroebsa da mis


mimRebebs ganvixilavT.

51
ix. suraTi 5.1;
52
ix. suraTi 5.2;
53
ix. suraTi 5.3;
54
ix. suraTi 5.4;
55
ix. suraTi 5.5;
56
ix. suraTi 5.6;

26
სურათი 5.1

სურათი 2.

სურათი 5.2

27
სურათი 5.3.

სურათი 5.4

28
სურათი 5.5.

სურათი 5.6.

29
5.1 mediasaSualebebi

”ფეისბუქSi” firmebsa Tu biznes organizaciebTan erTad, gvxvdeba


sxvadasxva Jurnal-gazeTis da sainformacio saagentos gverdebi (e.w
pages) da angariSebi (accounts). adgilobrivi TviTmmarTvelobis arCevnebis
win, maTma ricxvma da aqtivobamac SesamCnevad imata.

politikuri informaciis gamavrceleblad qselSi gvevlinebian gazeTi


“axali 7 dRe”, Jurnali “liberali”, saagentoebi – “interpresniusi”, “ji-
eiC-en”–i da “pirveli”.

“interpresniusi” axali ambebi 57

hyavs 1600-mde momxmarebeli da Sesabamisad, amdenive SesaZlo mkiTxveli


Tu mnaxveli. avrcelebs saitis informacias sruli ganakveTiT. 15 dRis
manZilze, “feisbuqze” atvirTa, rogorc saqarTvelos Sidapolitikuri,
aseve, ucxoeTis, sportis da sxva saxis axali ambebi. informacia
ZiriTadad ideba, mxolod bmulis meSveobiT an “dapostili” niusis
saTauriT.

Ghn - axali ambebis saagento58

hyavs 5000 friend–i. msgavsad “interpresniusisa”, aRniSnuli saagentoc


sakuTari saitis informacias avrcelebs. Tumca, 1–15 aprilis manZilze
“interpresniusTan” SedarebiT, naklebi intensivobiT da operatiulobiT
gamoirCeoda.

57
http://www.facebook.com/pages/wwwinterpressnewsge/107022972651187?v=wall&ref=ts –
“interpresniusis” gverdi “feisbuqSi”.
58
http://www.facebook.com/search/?o=2048&q=ჯი&s=20#!/profile.php?id=100000531579250&ref=ts –
“ji-eiC-en”–is gverdi “feisbuqSi”.
30
saagento “pirveli” – (Saagento-pirweli-axali-ambebi59 )

am saagentos 435 megobari hyavs. potenciuri mnaxvelebis simciris


paralelurad, “pirveli” yvelaze naklebad aqtiurobs qselSi.
informacias, mxolod ramdenime dReSi erTxel anaxlebs.

gazeTi axali 7 dRe60

aris sazogadoebriv-politikuri internet gazeTi. qselSi hyavs, 1300-mde


momxmarebeli. msgavsad saagentoebisa, “axali 7 dRec” avrcelebs sakuTar
statiebs. masalis atvirTvisas, gverdis administratori bmulTan erTad
SerCeul frazas Tu citatasac urTavs, romelsac Tavad statiidan
iRebs.

Jurnali liberali61

es aris group, romelsac hyavs 1 600 wevri da 11 administratori. am


ukanasknelT, Tavad gamocemis Jurnalistebi warmoadgenen. gverdze
itvirTeba statiebi, blogebi, anonsebi, fotoebi da videoebi.

59
http://www.facebook.com/profile.php?id=100000531579250&ref=ts%20 –
#!/profile.php?id=100000558514440&v=wall&ref=ts – saagento “pirvelis” gverdi “feisbuqSi”.
60

http://www.facebook.com/pages/wwwinterpressnewsge/107022972651187?v=wall&ref=ts#!/pages/NEW-
7-DAYS/293352966375?ref=ts - “axali 7 dRis” gverdi “feisbuqSi”.
61
http://www.facebook.com/bajelidze#!/group.php?gid=157996824571&ref=ts – “liberalis” gverdi
“feisbuqSi”.
31
5.2 organizaciebi

“feisbuqze” adgilobrivi TviTmmarTvelobis winasaarCevno periodSi


informaciis gamavrceleblad, arasamTavrobo organizaciebic gaCndnen.

erTerTia “arCevnebis mediacentri62”, romelic qselSi avrcelebs


arCevnebTan dakavSirebul yvela ambavs. gansxvavebiT, mediasaSualebebisa,
romlebic sakuTar pruduqts ukeTeben reklamas, “arCevnebis mediacentri”
yvela gazeTis, sainformacio saagentos, internetportalis, televiziis
Tu informaciis gavrcelebis sxva saSualebis bmulebs tvirTavs sakuTar
gverdze. moTxovna erTia – masala saarCevno Tematikas unda exebodes.

politsociologia63

aRniSnuli gverdic TiTqmis imave samuSaos asrulebs, rasac “arCevnebis


mediacentri”. avrcelebs qarTuli mediasaSualebebis da sxvadasxva
sasargeblo bmulebis informacias, politikuri procesebisa da
arCevnebis Sesaxeb.

Tbilisis qalaqganviTarebis politika - kiTxvebi merobis kandidatebs64

jgufi Seiqmna, raTa 2010 wlis 30 maisisTvis daniSnul adgilobrivi


mmarTvelobis arCevnebSi monawile Tbilisis merobis kandidatebs
miawodos samoqalaqo sazogadoebis kiTxvebi, romlebic Tbilisis
qalaqganviTarebaSi arsebuli problematuri sakiTxebis gadaWris gzebs
exeba. am gverdze, misi wevrebi marTlac deben sakuTar SekiTxvebsa da
Txovnas merobis kandidatebis misamarTiT. proeqtis warmatebis

62
http://www.facebook.com/pages/me-liberali-var-dzirs-prorusuloba/232489071108?ref=ts#!/archevnebi?ref=ts -
arCevnebis mediacentris gverdi “feisbuqSi
63
http://www.facebook.com/pages/me-liberali-var-dzirs-
prorusuloba/232489071108?ref=ts#!/pages/Tbilisi-Georgia/politsotsiologia/224508142563?v=wall&ref=ts
– “politsociologiis” gverdi “feisbuqSi”.
64
http://www.facebook.com/group.php?gid=321730418909&v=wall&ref=search - “Tbilisis
qalaqganviTarebis politika - kiTxvebi merobis kandidatebs” – gverdi facebook–Si.
32
SemTxvevaSi, merobis kandidatTa pasuxebi gamoqveyndeba qarTul mediaSi
da Seiqmneba werilobiTi dokumenti, romlis Sesrulebazec, samoqalaqo
sazogadoebas SeeZleba pasuxi mosTxovos arCeul kandidats65.

5.3 Jurnalistebi da politikosebi

“feisbuqSi” mediasaSualebebis da politikuri organizaciebis garda,


politikur informacias “garkveuli funqciis matarebeli iuzerebic”
avrceleben. maTi erTgvari mizani sakuTari Tavis Tu organizaciis PR–ia.
maT Soris, gansakuTrebuli adgili Jurnalistebs da politikosebs
uWiravT.

media

qselSi, xSiria mediis warmomadgenlebis gavrcelebuli informacia.


Tumca, am SemTxvevaSi vgulisxmobT im Jurnalistebs, vinc sakuTar nawers
an ubralod, sakuTari mediasaSualebis masalas avrcelebs. “feisbuqSi”
am mxriv, gansakuTrebiT, ori mxare aqtiurobs. erTi, es aris, Jurnal
”liberalis”66 gundi da meore – “feisbuqis” momxmarebeli, Jurnalisti
roman qevxiSvili. es ukanaskneli qselSi sakuTar Jurnalistur
produqts - sainformacio saagento ”jeotopniusis67” informacias
avrcelebs. aRsaniSnavia, rom ”GTN” ar aris Cveulebrivi sainformacio
saagento, msgavsad ”interpresniusis” an ”ji-eiC-en” -isa. es aris erTi
adamianis Seqmnili saiti, romelzec Tavad tvirTavs sxvadasxva axal

65
http://www.isr.tu-berlin.de/index.php?id=987 - berlinis teqnikuri universitetis qalaqisa da
regionaluri gegmarebis institutis qalaqmSeneblobis ganyofileba. proeqtis
mxardamWeri.
66
Liberali.ge - Jurnal “liberalis” oficialuri saiti.
67
Gtn.ge – saagento “ji-eiC-en” – is oficialuri saiti.
33
ambavs. “jeotopniusi” sxva saagentoebisgan imiTac gansxvavdeba, rom misi
administratori ar tvirTavs yvela informacias - saitze xvdeba
mxolod SerCeuli ambebi. es ki, ZiriTadad is ambebia, romelsac swored
“feisbuqis” momxmareblebi ganixilaven xolme. saitze ideba sakuTari
informacia, sxva saagentos “NEWS” da Tavdapirvelad qselSi
gavrcelebuli ambavi68. 15_dRian SualedSi, roman qevxiSvilma
saqarTvelos Sidapolitikur mdgomareobaze “jeotopniusis” cxra bmuli
gaavrcela.

1) 1 aprili – “zugdidSi erovnuli sabWos aqcia CaiSala69”;


2) 1 aprili - “inga grigolia londonidan dabrunda70” ;
3) 6 aprili – “inga grigolia mTavar konkurentad ”nacmoZraobis”
kandidats miiCnevs71” ;
4) 6 aprili – “Tbilisis masStabiT dRes praimeri daiwyo72” ;
5) 7 aprili – “kaxa kalaZe noRaidelTan midis73” ;
6) 8 aprili – “alasania noRaidelTan urTierTobas gamoricxavs74”;
7) 8 aprili _ “erovnuli sabWos liderebsa da policias Soris
dapirispireba grZeldeba75” ;
8) 15 aprili – “levan gaCeCilaZe arCevnebSi monawileobis Sesaxeb
gancxadebas xval gaakeTebs” ;
9) 15 aprili _ “moZraoba ”solidarobam” parlamentTan aqcia
gamarTa76”;

sainteresoa, rom qevxiSvilis gavrcelebuli am cxra ambidan mxolod


erTs xvda komentarebi wilad. es ki, inga grigolias londonidan
dabrunebis informacia aRmoCnda. mas Tavad Jurnalistma waumZRvara
sakuTari komentari - “is londonSi swavlobda”.

68
magaliTad, vasil kobaxiZis gavrcelebuli Note Facebook–Si - ras warmoadgens
“marTlmadidebel mSobelTa kavSiri” - http://gtn.ge/?p=8268;
69
http://gtn.ge/?p=7283;
70
http://gtn.ge/?p=7294;
71
http://gtn.ge/?p=7318;
72
http://gtn.ge/?p=7319;
73
http://gtn.ge/?p=7336;
74
http://gtn.ge/?p=7370;
75
http://gtn.ge/?p=7365;
76
http://89.101.139.199:8180/nav-proxy/gtn.ge/?p=7510;
34
rac Seexeba Jurnal “liberals”, aq ZiriTadad, e.w virusuli
gavrcelebis77 principi gvxvdeba. sakvlev periodSi, Jurnalis mier,
qselSi gavrcelebuli mTavari informacia inga grigolias politikaSi
gamoCena iyo. swored am Temas mieZRvna maia wiklauris ori statia –
“Jurnalisti icvlis profesias78” da ”macale Se kaco, ra ici ra magari
politikosi viqnebi79”. es orive masala, “liberalis gundisTvis” erTerTi
mTavari mesiji iyo qselSi gasavrceleblad.

pirvel statiaSi, inga grigolias politikaSi misvlaa ganxiluli.


masalaSi, avtori Tbilisis sakrebulos Tavmjdomareobis kandidatis
Jurnalistur warsuls ixsenebs. aRniSnuli statiis bmuli, qselSi
gaavrceles “livberalis” warmomadgenlebma” - maia wiklaurma, Sorena
SaverdaSvilma da Tako faradaSvilma.

rac Seexeba meore nawers, is “liberalis” blogze atvirTuli “postia”.


მaia wiklauri yveba inga grigoliasTan Sexvedris ambavs. yofili
Jurnalisti, amjerad, respondentis rangSi evlineba mkiTxvels. statiis
avtori masalas grigolias citatiT asrulebs.

“amboben, cudi Jurnalistiao, araferi gaukeTebia da politikaSi ras


izamso. macale, Se kai kaco, ra ici, magari politikosi viqnebi”! – ase
pasuxobs grigolia konkurentebs da misi pirveli Sexvedra
JurnalistebTan politikosis rangSi sruldeba”.

es posti erTerTi yvelaze “virusuli” aRmoCnda da garda liberalis


xuTi warmomadgenlisa, kidev 11-ma iuzerma gaavrcela qselSi.

77
rodesac iuzeris gavrcelebul informacias, misi megobrebi iziareben da sakuTar
Wall–ze anTavseben;
78
http://liberali.ge/node/1488
79
http://www.liberali.ge/node/1504;
35
politikosebi

winasaarCevnod, “feisbuqSi” bevri gverdi gaixsna, sadac momxmarebels


maJoritarobis Tu merobis kandidatTa fanobas/megobrobas sTavazoben.
Tumca, bevrma misi politikuri mizniT gamoyeneba mxolod maisis Semdeg
daiwyo (magaliTad, “aliansis” erTerTi lideri, TinaTin xidaSeli.80)

Tumca, mainc iyvnen politikosi iuzerebi, vinc Cvens sakvlev periodSic


aqtiurad iyenebdnen “feisbuqis” resurss. magaliTad, “erovnuli sabWos”
wevri, kaxa kukava, “qristian-demokratiuli moZraobis” saburTalos
maJoritarobis kandidati zaza gabunia da momxmarebeli ”momavlis
partia”. aseve, “irakli alasanias winasaarCevno kampaniis oficialuri
gverdi”.

konservatiuli partiis” erTerTi lideri, kaxa kukava sakuTar Wall-ze


ZiriTadad, “erovnul sabWoze” avrcelebda informacias. es iyo:

a) “konservatorebis” oficialuri saitis81 cnobebi. magaliTad, “Tbilisis


municipalitetis arCevnebi”82; “erovnuli sabWo Tbilisis 4 maJoritar
kandidatze SeTanxmda83”; “erovnuli sabWo levan gaCeCilaZes da sozar
subars Sexvda84” da sxv.

b) sxvadasxva saagentosa Tu televiziis (am SemTxvevaSi “kavkasia” da


“maestro”) informacia, aseve, “erovnuli sabWos” qmedebebze. magaliTad,
ra moxda sinamdvileSi zugdidSi85” – am komentariT atvirTuli
telekompania “kavkasiis” bmuli. aRniSnul siuJetSi, asaxulia zugdidSi,
“erovnuli sabWos” aqcia.

TiTqmis imaves akeTebs, momxmarebeli “momavlis partia”. moniSnul


periodSi, “iuzerma” fotos, bmulis da videos saxiT gaavrcela ramdenime
informacia.

80
http://www.facebook.com/home.php#!/profile.php?id=670516634&v=wall&ref=ts
81
Conservatives.ge;
82
http://conservatives.ge/?p=5725
83
http://conservatives.ge/?p=10069;
84
http://conservatives.ge/?p=10146
85
telekompania “kavkasia”. studia “speqtri”. 1 aprili. 21:50.
36
erTia, magaliTad, qalbatonis foto zugdidis aqciaze, romelsac aweria
– moRalate, moRalate. Tavad “iuzers” ki komentarad udevs : “nacdauni
zugdidSi. sxvaTa Soris, es qali mere xeze avida da iqidan yviroda,
ufro zustad, nergze, romelic motexa” – es ukve aris gadaumowmebeli,
magram mainc informacia.

amave iuzeris gavrcelebuli Semdegi cnoba telekompania “maestros”


bmulia - 10 aprilis gadacema “ukomentarod”. “stambidan bukletebis
gamotana “erovnulma sabWom” pirvel gamarjvebad Seafasa86” – swored am
dasaxelebis siuJets avrcelebs “momavlis partia”. kadrSi Cans, zviad
ZiZiguri rogor arTmevs zurab noRaidels da partiis sxva wevrebs xels
da gamarjvebas ulocavs.
aseve, “momavlis partia” Wall–ze tvirTavs “iuTubis” bmuls87, sadac
maTi partiis wevri gancxadebas akeTebs. praimeris kandidatebis Sesaxeb
informacias, swored aRniSnuli videos saxiT uziarebs iuzerebs da
giorgi maisaSvilis upiratesobazec saubrobs. “feisbuqiTve” avrceleben
maisaSvilis mier kandidaturis moxsnis ambavs88.
rac Seeeba, zaza gabunias, mas yvelaze “mowesrigebuli” angariSebi aqvs.
maJoritarobis kandidati sakuTar eqaunTze mxolod Tavisi blogis
misamarTs tvirTavs (sadac mudmivad anaxlebs informacias sakuTari
winasaarCevno kampaniis Sesaxeb). xolo, mis page–ze ukve fotoebiT
dawyebuli, statusebiT da bmulebiT damTavrebuli, yvelaferi Tavsdeba
gabunias winasaarCevno kampaniiis Sesaxeb. blogeri, SoTa (liStota)
xinCigaSvili CvenTan saubarSi, swored politikosebze saubrobs,
romlebmac ar ician teqnikurad rogor gamoiyenon socialuri qseli. is
zaza gabunias yvelaze winwasuls uwodebs da ambobs, rom am
politikosma Zalian araprofesionalurad daiwyo blogis keTebac da fb-
angariSis marTvac, magram droTa ganmavlobaSi es saqmianoba Zalze
daxvewa.

86
http://maestro.ge/?address=uc&id=6346&page=2
87
http://www.youtube.com/v/AgYTAfRvUgQ&hl=ru_RU&fs=1
88
http://conservatives.ge/?p=10439
37
zemoTaRniSnuli iuzerebis msgavsad, “irakli alasanias winasaarCevno
kampaniis oficialuri gverdic89”, saTauridan gamomdinare, winasaarCevno
procesis Sesaxeb informacias avrcelebs.

axla ki, konkretuli pirovnebis saxeliT daregistrirebul


momxmareblebs da maT gavrcelebul informacias ganvixilavT.
1-dan 15 aprilamde “feisbuqSi” Sidapolitikuri informaciis bumi
namdvilad ar yofila. G5000 momxmarebels Soris, mxolod 80 aRmoCnda
iseTi, vinc 15 dRis ganmavlobaSi winasaarCevno kampaniaze, qarTveli
opozicionerebis ruseTTan urTierTobasa da adamianis uflebebze
Tundac, erTi informacia gaavrcela. amasTan, iuzerebis dapostili
yvela informacia meoradi aRmoCnda. isini iziarebdnen da amravlebdnen
ukve tradiciuli mediasaSualebebiT gadacemul ambebis bmulebs.
gamoiyo ramdenime saxis informacia.
 rodesac iuzeri ama Tu im mediasaSualebis links pirdapir,
sakuTari komentaris gareSe uSvebs qselSi da Sefasebebis
gakeTebas mkiTxvels andobs – 21 informacia.
 rodesac momxmarebeli akeTebs dasaTaurebas, magram es aris citata
Tavad “niusidan” Tu mediasaSualebis produqtidan – 44 informacia.
 ukeTebs komentars, magram es aris misi sakuTari Sefaseba.
ironiuli, dadebiTi Tu uaryofiTi – 68 informacia.
 ar uTiTebs bmuls, magram statusad idebs rame frazas an lids
informaciidan, romelic gavida televiziiT Tu presiT – 31
informacia.

TiToeul maTgans konkretuli magaliTebiT ganvixilavT.

89
http://www.facebook.com/home.php#!/group.php?gid=109575102397802&v=wall&ref=ts
38
5.4 Status

rogorc zemoT aRvniSneT, “feisbuqSi” gavrcelebuli informaciis


erTerTi tipia, rodesac momxmarebels mohyavs citata, ar uTiTebs bmuls,
magram uTiTebs wyaros. aris SemTxvevebi, rodesac am ukanasknels arc
niSnavs da “statusi” mxolod citatiT Semoifargleba. aqvea, kidev erTi
SemTxveva, rodesac. iuzeri Tavad avrcelebs informacias da sakuTari
Sexedulebis/ganwyobis amsaxvel sityvebsac amatebs.

am tipis informacia 1-15 aprils 31-jer daido. Tumca, aRmoCnda, rom mas
ZiriTadad, erTi da igive momxmarebeli, sul rva adamiani avrcelebda.

"aliansi saqarTvelosTvis TanaTavmjdomarem sozar subarma,


adgilobrivi TviTmmarTvelobis arCevnebSi Tbilisis sakrebulos
Tavmjdomareobis kandidatoba moZraoba ~daicavi saqarTvelos~ liders
levan gaCeCilaZes SesTavaza, - amis Sesaxeb gancxadeba subarma dRes
telekompania ~maestros~ eTerSi gaakeTa90” – aRniSnuli swored is
variantia, rodesac “iuzeri” tradicul mediasaSualebaSi gasul
informacias pirdapir avrcelebs. aseTivea, qvemoTmoyvanili citata.
"konsultaciebi gamarjvebis formulisken grZeldeba da im SemTxvevaSi,
Tu formula amoqmeddeba, qalbatoni nino mzadaa, monawileoba miiRos
saakaSvilis reJimis demontaJSi. "- ganacxada subarma”. Tumca, es aris
SemTxveva, rodesac momxmarebeli mxolod citatas wers da sakuTar
komentars/Sexedulebas ar urTavs. am ukanaskneli tipis “statusebi” ki,
gacilebiT meti gvxvdeba. magaliTad, “iuzer” lado gogiaSvilis
gavrcelebuli statusebi : “noRaideli: "Cvens gareSe gamarjvebis
formula ar arsebobs91!!! - LOL” an “subari: "gaCeCilaZes aqvs didi
politikuri wona . . ." LOL92” . rogorc vxedavT, citatis garda, TiTqos
bevri araferia naTqvami. magram es erTaderTi sityva – “LOL93” – ukve
“feisbuqis” momxmareblis damcinav da cinikur ganwyobas gamoxatavs.
ironia Tavis umaRles pilotaJs aRwevs qvemoTmoyvanil “statusSi”.

90
citirebisas, stili yvelgan daculia.
91
http://www.facebook.com/lado.gogiashvili?v=feed&story_fbid=105685109471643&ref=mf - bmuli
“feisbuqze”.
92
http://www.facebook.com/lado.gogiashvili?v=feed&story_fbid=105937272777661&ref=mf - bmuli
“feisbuqze”.
93
loud of laugh
39
mixeil jafariZe “opoziciam SeTanxmebas miaRwia. „Cven ukve
movilaparakeT. TiToeul ubanze da olqSi iqneba adamiani, romelic aris
RvTismoSiSi, mosiyvarule da Tavdadebuli“, – aRniSna ivane
SaTiriSvilma. yvela kandidatma ceskos registraciisTvis sami cnoba
unda warudginos: 1.werili sapatriarqodan rom – RmerTis eSinia.
2.dasturis werili colisgan an sayvarlisgan, rom uyvars. 3. Tanxmoba
demetresgan, rom kandidatma misi "gvari" ataros. “ – misi es komentari,
uaryofiT ganwyobas gamoxatavs gavrcelebul informaciaze.

aseve, ironiuli damokidebulebaa qvemoTmoyvanil “statusSi”, romelic


iuzerma solomon Ternalma gaavrcela 9 aprils.

“miSa saakaSvili: "kargia, am estakadas rom vaSenebT. radgan xalxi sul


sacobebSia. ai, Cemebi (deda da bebia!) pekinze cxovroben da mainteresebs,
Tu igrZnoben SeRavaTs iqedan vakeSi wamosasvlelad." - qarTvelo
xalxo, 9 aprils Tqvenma dauZinebelma prezidentma gagimxilaT, visTvis
aSenebs 90-milionian gzas!

rogorc vxedavT, “statusebi” ZiriTadad ganwyobebis gamomxatvelia da


informaciiis garda, saSualebas gvaZlevs, ama Tu im iuzeris konkretul
sakiTxze Sexeduleba da misi damokidebuleba davinaxoT.

“statusis” saxiT informaciis ganTavsebisas, SesaZloa, momxmarebelma


ubralod, raRac movlena Tu procesi Seatyobinos “frendebs”.
magaliTad, naTia koberiZe : “imedze isev grigoliaa” an “nino WeliZe” -
“kavkasiaze xaindravas usmineT, opoziciis samoqalaqo dapirispirebis –
sisxlis daRvris scenars yveba”.
da Semdegi varianti, rodesac iuzeri Tavad avrcelebs informacias
citatis mouxmoblad. “ugulavas uTqvams saakaSvilisTvis, droze
damasaxele merobis kandidatad Torem oqruaSvili monagoni iqnebao –
gulaSvili Taimsi gvamcnobs”, “qarTlos RaribaSvili merobis
kandidati ! bu he he he”, “ZiZigurma sTqo – am qveyanaSi arc erT scenars
ar gamovricxavo (kiTxva iyo gadatrialeba - revoluciebze)”, “naxeT, ra
moxda 9 aprilis memorialTan? burjanaZes rom uyvirodnen wadio :))))”.

40
“opoziciam Seteva ukve daiwyo!”94 – es bolo magaliTi, Zneli
gansasazRvria, ramdenad aris informacia, radgan ar saxeldeba wyaro da
“ra Seteva daiwyo”, esec ucnobia. Tumca, informacia am statusis
gamoxmaurebebSi iSleba. Cndeba siuJetis bmulic95 am ambavze da
vxvdebiT, rom saubaria diRomSi opoziciisa da policias
dapirispirebaze.
miuxedavad imisa, rom “feisbuqSi” gavrcelebuli yvela informacia ukve
tradiculi mediasaSualebiT iyo gavrcelebuli. TiTo-orola cnoba,
qselisTvis “eqskluziuri” mainc aRmoCnda. es iyo, cxadia,
gadaumowmebeli informacia, rac tradiciul mediasaSualebebSi ar
gasula. xdeba ambis erTgvari moyola-gaxseneba, magaliTad, inga
grigolias Jurnalistur warsulze.
“iseTi informacia iyo, rom im adamianma ar Tqva eTerSi dRemde. vfiqrob
rom arcaa saTqmeli, gansakuTrebiT maSin, roca gamwvavebuli situacia
iyo. gavida ramdenime Tve da grigolia pirze daadga - Tqven rom Cems
eTerSi es ganacxadeTo:))))) kaci umtkicebda, amoiRe arqivi da damide win,
rodis vTqvio. kaio, gpirdebi, magas vizamo, magram dRemde ar uqnia an ra
unda eqna:)) me pirvel faqtsac Seveswari. vicodi es info da reklamebs
Soris davureke da meore faqtsac Seveswari da im kacis ra mogaxsenoT,
Tavad gavgiJdi”. an “kalaZeze gavige magari rame, ufro swored mamamisze
"magas eZaxdnen glejia trests, rac im dros samSeneblo trestebi iyo
yvelas fuls glejda, aba saidan hqonda magdeni fuli"– ai zustad ase
miTxres96” – Ecxadia, es informacia ar aris dadasturebuli da arc
didad Rirebuli.
rogorc vxedavT, ZiriTad SemTxvevaSi, “statusebiT” informacia
gadmocemulia ganwyobebTan da damokidebulebebTan erTad, rac
yovelTvis ar xdeba bmulis saxiT gavrcelebisas. xSirad, momxmarebeli
mxolod bmuls debs da aranair komentars ar urTavs. an Tu urTavs -
citatas imave ambidan. am cnobas, SesaZloa, saTaurad Sinaarsis amsaxveli

94
http://www.facebook.com/profile.php?ref=profile&id=100000586195900#!/profile.php?v=wall&story_fbid=1134
31015350554&id=100000394728180&ref=mf
95
- http://maestro.ge/?address=uc&id=6232&page=1
96
http://www.facebook.com/profile.php?v=wall&story_fbid=115626311783721&id=100000091898559&ref=mf#!/
profile.php?v=wall&story_fbid=115025308514365&id=1186847048&ref=mf - bmuli “feisbuqze”.

41
frazac axldes. magaliTad, saba wiwikaSvilma qselSi atvirTa radio
“qarTlis xmis” bmuli97 saTauriT – “zurab noRaideli da erovnuli
sabWos wevrebi gorSi”. aseTivea, levan jgerenaias gavrcelebuli
“interpresniusis” bmuli – “levan gaCeCilaZem da kaxa kukavam daicavi
saqarTvelos ofisi ukomentarod datoves” an solomon Ternelis –
“gabneuli da dabneuli kandidatebi. rozi jRamaia. gazeTi “axali 7 dRe”.

“feisbuqis” moxmareblebi ufro xSirad, Semdegnairad avrceleben


bmulebs: “iuzeri” statiidan Tu axali ambidan sakuTari subieqturi
Sexedulebisamebr iRebs frazas da links umZRvarebs. is, amiT erTgvarad
gamoxatavs informaciisadmi sakuTar damokidebulebas da prioritetebs.

magaliTisTvis SeiZleba aviRoT fraza “interpresniusidan”, romelic eka


janaSiam gaavrcela Sesabamis bmulTan erTad.

“Tu merabiSvils Cafiqrebuli aqvs arCevnebis gayalbeba, es Zalian Zviri


daujdeba, SeiZleba - sicocxlis fasadac ki. es aris gafrTxileba.
saakaSvilisa da merabiSvilis – ori laCris Wkuis saswavlebeli aravis
araferi sWirs”, – ganacxada noRaidelma.

aseve, am tipisaa momxmarebel eka jixvaSvilis gavrcelebuli “axali 7


dRis” statia98 – “amis patieba ar SeiZleba”. iuzers masalidan
amoRebuli aqvs sakmaod didi fraza, savaraudod, is, rasac Tavad Tvlis
mniSvnelovnad. "SexvedraSi monawile politikurma partiebma da
arasamTavrobo organizaciebma dasaxes moqmedebis 4–punqtiani gegma. gegma
aseTia: „saerTaSoriso komisiis Seqmna da adamianis uflebaTa dacvis
saerTaSoriso organizaciebis monawileobiT, saerTaSoriso
konferenciis mowveva; samarTaldamcavTa mier mokluli Tanamoqalaqeebis
saqmeebis wardgena adamianis uflebaTa dacvis evropul sasamarTloze;
megobari qveynebis xelmZRvanelTa informireba am faqtebTan
dakavSirebiT; Tanadgoma moklulTa biWebisadmi. maTi dacva
xelisuflebis represiebisgan”.

97
http://www.regions.ge/video.php?video_id=58&width=320&height=240
98
http://7days.ge/index2.php?newsid=924
42
magram kidev ufro xSiria iseTi informacia, rodesac bmulebze saTaursa
Tu Sinaarsis gamomxatvel frazas99 sakuTar Sefasebas urTaven.
magaliTad, 2 aprils, irakli korZaiam qselSi ganaTavsa internet
televizia Itv-is siuJeti100, romelic inga grigolias winasaarCevno
kampaniis dawyebas exeba. korZaias amis komentarad udevs “me londonSi
v[s]wavlobdi”. Aaseve, momxmarebeli solomon Ternali debs gazeT
“rezonansis” bmuls101 da sozar subaris werils – “gamarjvebis
formula, Tanxmoba, daTmoba da racionalizmi” – amis gaziarebisas
Ternalis komentaria: “qarTvelma politikosma, Wkvianma, Rirseulma da
ara populistma saerTo saqmis gamarjvebisTvis Tavisi piraduli daTmo.
amis sami magaliTi gvaqvs bolo xanebSi da samive - "aliansidan". erTi
amitom vuWer mxars "alianss", sxva mizezebTan erTad.”.

igive magaliTia, fraza telekompania “maestros” siuJetze – “nika


ivaniSvilis naadrevi sklerozi” . siuJetSi ivaniSvili ver ixsenebs aris
Tu ara, irakli alasanias partiis erTerTi damfuZnebeli102.

agreTve, Tako kakabaZe wers “interpresniusis” bmulze –


“idiotizmnarcisizmformula”103. News exeba sozar subaris da gaCeCilaZis
molaparakebebs. amgvari “SefasebiTi informacia” araerTi gvxvdeba -
„qebai da didebai ugulavas gigisai“, “erovnuli sabWos” liderebi
moskovSi midian da neta amaT TviTmfrinavs araferi mouva? ra Tqma unda
ara! isini boingiT dafrinaven da Tan ruseTTan aranairi pretenziebi ar
aqvT”104. “inga grigolia sakuTar gamarjvebaSi darwmunebulia - ai,
nanukas SouSi iqneba magari, sandros rom Seaxvedreben. orive xo
londonSi swavlobdnen :))))”, “maisis dasawyisSi noRaideli moskovs
meSvided ewveva” – 7gzis zeTiscxeba” da sxv.

99 misi arseboba aucilebeli ar aris.


100
http://itv.ge/?p=57982
101
http://www.resonancedaily.com/index.php?id_rub=11&id_artc=1445

102
http://maestro.ge/?address=uc&id=5947&page=1

103 http://www.facebook.com/?ref=home#!/sandro.lominashvili?v=wall&story_fbid=111638485527274

104
Facebook-is momxmarebeli poloneTis tragediis ambavs axsenebs.
43
5.5 virusuli informacia

zemoT, vaxseneT informaciis virusuli gavrceleba105. Aaxla gviwevs misi


ufro ganvrcoba, radgan 1-15 aprils gavrcelebuli informacias didi
nawili swored ase gagrZelda. im 80 adamianSi, romlebmac erTxel mainc
gaavrceles politikuri xasiaTis cnoba, daaxloebiT, 50% swored
erTjeradad, ramdenime videorgolis gasavrceleblad gaaqtiurdnen.
erTerTi yvelaze metjer gaziarebuli bmuli, gigi ugulavas
winasaarCevno videoklipi gaxda. is pirvelad swored “feisbuqSi”,
daumTavrebeli, samuSao saxiT gavrcelda. “Cemi xma vis? – gigis!!! axali
himni gigi ugulavas!!! aba, т цуют в е!!” – qselSi pirvelad Jurnalistma
nino jangiraSvilma atvirTa. 6-7 aprils, is marTlac rom virusulad
gavrcelda qselSi da 53- ma adamianma gaiziara. jamSi ergo 100-mde
komentari da 150-mde mowoneba.
am informacias, aseve virusuli informacia moyva. daviT dalaqiSvilma
gaavrcela bmuli – gigi ugulavas fanklubs siurprizi mopares106,
romelic aseve bevrma gaiziara da ganaTavsa sakuTar kedelze107. amis
gagrZeleba iyo telekompania “maestros” reportaJi – “gigi ugulavas
himni”, romelic mamuka Rlontma ganaTavsa qselSi videoklipis
gavrcelebidan ramdenime saaTSi.
virusuli iyo aseve, irakli alasanias winasaarCevno reklama108 da “real
TV-s” siuJeti – “komerciuli seqsis muSaki anu greCixas potenciuri
amomrCeveli”. aRniSnuli video, mixeil jafariZem atvirTa sakuTar
gverdze da Semdeg 38-ma momxmarebelma gaiziara.
virusuli gavrceleba mxolod ama Tu im postis mniSvnelobiT ar
gamoixateba. amisTvis Zalze mniSvnelovania megobrebis, momxmareblebis
didi raodenoba109.
radgan kvlevisas orientirebulebi viyaviT Sidapolitikur informaciaze
da Tan, winasaarCevno periodi iyo, davTvaleT komentarebis da
“statusTa” raodenoba. davinteresdiT, Tu Canda am monacemebiT, ramdeni

105
Jurnalistebi da politikosebi. “liberalis gundi”.
106
- http://itv.ge/?p=58506
107
16 iuzeri.
108
gaiziara 16–ma momxmarebelma.
109
blogerTan, SoTa xinCigaSvilTan piradi saubris Canaweridan. 4.05.10.
44
iyo xelisuflebis da ramdeni opozicis momxre. cdomileba ar aris 1%-
ze meti110.
sul, gamoxmaurebebis da SefasebiTi statusebis raodenobam 640–s
miaRwia. maTgan 121 – xelisuflebis momxrea. 176 – opoziciis. 120 –
xelisuflebis mowinaaRmdegec da opoziciisac. 223 – daudgeneli
politikuri mimarTuleba.111

”640 ერთეული”

121
ხელისუფლების მომხრე
223
ოპოზიციის მომხრე

ორივე მხარის
მოწინააღმდეგე
176
გაურკვეველი

120

ფიგურა 5.1.

110
ixileT, ფიგურა 5.1.
111
komentarebi wasulia sul sxva Temisken;

45
Tavi VI. kvlevis Sedegebi - 1–15 aprili; blogebi

rogorc vTqviT, vakvirdebodiT, blogroll.ge–ze daregistrirebul 526 blogs.


Tumca, aqve unda aRvniSnoT, rom politikis ganyofilebaSi mxolod 41
blogia daregistrirebuli. maT aqvT informaciaSi miTiTebuli, rom
swored politikaze weren. Tumca, aq isic gasaTvaliswinebelia, rom
blogroll.ge blogerebs saSualebas aZlevs xuT gansxvavebul kategoriaSi112
moniSnon TavianTi saiti. ase rom, Tu esa Tu is blogi politikis
ganyofilebaSia daregistrirebuli, ar aris, aucilebeli, rom misi
mflobelis yvelaze didi prioriteti, politikaze wera iyos.

sakvlev periodSi, aRniSnuli 526 blogidan daiwera 2270 posti da maTgan


mxolod 17 - saqarTvelos Sidapolitikur urTierTobebze. rac Seexeba am
Temaze damweri blogebis raodenobas, es cifri oTxs ar scildeba.
maTgan erTi mediasaSualebaa – sainformacio saagento “jeotopniusi”,
erTi ki – saburTalos maJoritarobis kandidatis, zaza gabunias blogi.
danarCeni oridan erTi – “kontrasti” - studenti Jurnalistebis
produqts warmoadgens. mxolod, meoTxe - “ado’s blogia” e.w
Cveulebrivi, piradi blogi.

1-15 aprils, “jeotopniusze” sul EaTi ambavi113 aitvirTa:

1. inga grigolia londonidan dabrunda;


2. levan gaCeCilaZe arCevnebSi monawileobis Sesaxeb gancxadebas xval
gaakeTebs;
3. kaxa kalaZe noRaidelTan midis;
4. “erovnuli sabWos” liderebi moskovSi midian;
5. inga grigolia mTavar konkurentad “nacmoZraobis” kandidats
miiCnevs;
6. Tbilisis masStabiT dRes praimeri daiwyo;
7. moZraoba “solidarobam” parlamentTan aqcia gamarTa;
8. salome zurabiSvili “alianss saqarTvelosTvis” SeuerTda;

112
sul aris 21 ganyofileba - http://blogroll.ge/blogs/
113
maTgan ramdenime meordeba, Facebook-is magaliTze.
46
9. “erovnuli sabWos” merobis kandidati zviad ZiZiguri iqneba;
10. alasania noRaidelTan TanamSromlobas gamoricxavs;

rac Seexeba zaza gabunias blogs114, aq 15 dRis manZilze sami posti


daido115:

1) zaza gabunia saburTaloze wyalmomaragebis problemis dasaZlevad


wyalsaqaCebis damontaJebas moiTxovs ;

2) zaza gabuniam amomrCevlebTan Sexvedra gamarTa ;

3) “qristian-demokratebma” saburTaloze maJoritarobis kandidatad


zaza gabunia waradgines;

Semdegi blogi es aris “kontrasti116”, saqarTvelos Sidapolitikur


urTierTobebze aqac sami statia moxvda.

1. “merobis kandidatTa reitingebi da winasaarCevno dapirebebi”117 –


misi avtori, ia aivazaSvili ganixilavs sxvadasxva sociologiuri
kvlevis Sedegebs, merobis kandidatTa reitingebs da TiToeulis
saarCevno programas.
2. “umweoTa Sefasebis axali kriteriumebi” – nino fruiZe mkiTxvels
acnobs siRaribis zRvars myofTa im axal kriteriumebs, romlebic
ZalaSi ivnisidan Sedis.
3. “saaRdgomo Sewyaleba” - mariko asaTiani 3 aprilis
Sewyalebulebze informacias sTavazobs mkiTxvels118.

da bolo blogi, romelic sakvlev periodSi saqarTvelos


Sidapolitikur urTierTobebs Seexo, “ado’s blogia”. Mmas, saitze

114
zazagabunia.wordpress.com
115 aRsaniSnavia, rom samive ambavi saagento “interpresniusidan” iyo gadapostili.
116
http://blogroll.ge/p/29971/-Tu ginda, samyaroze meti gaigo, eZebe masSi kontrasti!”

117
http://kontrasti.wordpress.com/2010/04/06/მერობის-კანდიდატთა-რეიტი/
118
http://kontrasti.wordpress.com/2010/04/06/სააღდგომო-შეწყალება/

47
“interpresniusis” informacia aqvs atvirTuli. აdo’s, posti
dasaTaurebuli aqvs erTi, magram bevrismomcveli sityviT - “SOS”. ambavi,
inga grigolias saqarTveloSi dabrunebas exeba119.

119
http://blogroll.ge/p/29039/
48
Tavi VII – განხილვა

rogorc vnaxeT, blogebze gacilebiT naklebi politikuri informacia


gavrcelda, vidre “feisbuqze”. es SeiZleba, ricxvobrivi gansxvavebiTac
aixsnas120. magram mainc aSkaraa, rom 1-15 aprils “feisbuqic” da
blogosferoc saqarTvelos Sidapolitikis mimarT, dabali aqtiurobiT
gamoirCeoda. vfiqrobT, aq aucileblad unda aRvniSnoT is garemoebebi,
rasac SesaZloa, es gamoewvia.
sakvlev periodSi, msoflio masStabiT moxda ramdenime iseTi ambavi,
ramac sxva movlenebi ukan daswia. magaliTad, poloneTis tragedia da
yirgizeTis ajanyeba. ramdenime dRes, socialuri mediis momxmareblebi
ZiriTadad, swored amaze werdnen.
garda amisa, 1-15 aprils, Sidapolitikuri urTierTobebi imdenad mZafri
ar yofila. adgilobrivi TviTmarTvelobis arCevnebisTvisac ar iyo
yvela kandidati dasaxelebuli. arc opoziciis aqciebi mdgara dRis
wesrigSi da sxva informaciac ar iyo sazogadoebaze didi gavlenis
momxdeni. am yvelafriT gamomdinare, SeiZleba davaskvnaT, rom socialuri
mediis momxmareblis Tematur prioritetebs, dro da movlena udavod
gansazRvravs.
magaliTad, erTi wlis win, 2009 wlis aprilis aqciebisas, politizebuli
iyo yvela socialuri qseli. saerTodac, blogerebi da socialuri
qselebis aqtiuri momxmareblebi, qarTul socialur mediaSi sam
sakvanZo etaps gamoyofen: agvistos oms, aprilis aqciebs da “imedis”
modelirebul “qronikas”. am bolo movlenaze blogeri, dodi xarxeli
ramdenime momentze saubrobs –“feisbuqSi”, “onlainSi” myofi yvela
adamiani gadacemis dawyebis wuTebidan, mxolod amaze postavda,
dasrulebis Semdeg ki, swored “feisbuqze” daigegma aqcia da Rame,
telekompania “imedis” SenobasTan Sekreba swored amis meSveobiT
moxerxda. DamasTan, telekompania “imedis” generalurma direqtorma,
giorgi arvelaZem, pirveli mimarTva mosaxleobisadmi, gvian Rame, swored
“feisbuqis” meSveobiT, “nouTis” saxiT gaakeTa.

120
vgulisxmobT 526 blogis da 5000 facebook iuzeris raodenobis Sedarebas.
49
bolodroindeli movlenac, erekle deisaZis wignze, “saidumlo siroba”-
ze atexili aJiotaJic arc Tu cudi magaliTi iyo informaciis
TvalsazrisiT. aseve, “feisbuqze” igegmeboda aqciebi da “iuzerTa” didi
umravlesobisTvis, informaciis gavrcelebis da miRebis saSualebad
namdvilad iqca es qseli.

garda amisa, samoqalaqo Jurnalistebi, e.w blogerebi saqarTvelos


nakleb politizebas axsnas uZebnian. Bblogeris, dodi xarxelis
informaciiT, kavkasiis regionSi saqarTvelos socialuri mediaa yvelaze
arapolitizebuli. is, azerbaijansa da somxeTSi politikuri blogebis
did odenobas imiT xsnis, rom sityvis Tavisuflebis problema realurad
dgas. “socialuri media yvelaze ganviTarebuli im qveynebSia, sadac
saxelmwifo mas ebrZvis” – ambobs xarxeli. rodesac arsebobs cenzura,
avtomaturad Cndeba protestis grZnoba, ris Semdegac warmoiSoba
samoqalaqo aqtivobis survili.

50
daskvna
am kvlevam, saSualeba mogvca, politikuri pasiurobis dros
davkvirvebodiT socialur qsel facebook-is momxmareblebs. aseve,
qarTvel blogerebs. SevecadeT, dagvedgina maTi informaciuli
prioritetebi da Semdeg, mcirediT mainc Segvedarebina sxva, ufro ufro
aqtiuri movlenebis drois socialur mediasTan.

gairkva, rom socialur qselebsa Tu blogebze ganTavsebuli informacia


meoradia. is, tradiciul mediasaSualebas ukve gavrcelebuli aqvs da
qselSi ZiriTadad, ukve cnobil informaciaze msjeloben.

davakvirdiT da momivixileT informaciis ZiriTadi gamavrceleblebi.


vnaxeT, ra informacias avrceleben facebook-sa Tu blogebze. gamovkiTxeT,
socialuri qselis SemTxveviTi momxmareblebi da davadgineT, rom maTi
didi umravlesoba socialur qsels politikuri informaciis
gavrcelebis saSualebad miiCnevs.

aseve, SevecadeT, naSromSi Tavi mogveyara “feisbuqis”, blogebis da


saerTod, socialuri mediis Sesaxeb informaciisTvis.

Tu gaviTvaliswinebT, socialuri mediis gavlenis da informaciulobis


Zvel da cnobil magaliTebs, msoflios Tu saqarTvelos masStabiT, da
mcirediT am kvlevis Sedegebsac SevxedavT, saboloo jamSi, Tamamad
SegviZlia vTqvaT, rom socialuri media namdvilad aris informaciis
gavrcelebis Zlieri instrumenti.

51
bibliografia

1) MassComm Research Methods, Hansen et al, NY, 1998.


2) A Manual for Writers of Research Papers, Theses, and Dissertations, by Turabian;
revised by Wayne et al, Chicago, 2007.
3) kareliZe T. “socialuri mediis ganviTarebis tendenciebi
saqarTveloSi (blogebi)”, sabakalavro naSromi. 2010;

4) osefaSvili d. 2008 wlis agvistos omis asaxva komunikaciis


Tanamedrove saSualebebSi. (saerTaSoriso socialuri qselis
Facebook-is magaliTze). 2009;

5) „ფრიდომ ჰაუსის“ ახალი ანგარიში „თავისუფლება ქსელში: ინტერნეტისა


და ციფრული მედიის გლობალური შეფასება“. 08.04.2009;

6) WeliZe n. “ra aris socialuri media”? -


http://www.slideshare.net/tarimana/ss-3640128;

7) gazeTi “iberia”, #5. (15-21 Tebervali), “Google email-s socialur


qselSi uSvebs”;

8) blogebis ramdenime ZiriTadi Tavisebureba da qarTuli blogebis


momavali ganviTarebis analizis mcdeloba -
http://2kija.eu/2009/09/23/69/;

9) ACT–is kvleva saqarTveloSi socialuri mediis momxmarebelTa


Sesaxeb. 2010;

10) telekompania “kavkasia”, studia “speqtri”. 1 aprili. 21:50.

11) ”ფეისბუქის” ოფიციალური საიტი - Facebook.com;

12) qarTuli blogebis agregatori - blogroll.ge ;

13) http://www.alexa.com – “reitingebis Semfasebeli” saiti;

14) netgazeTis oficialuri saiti - http://netgazeti.ge;

15) “piarskolis” oficialuri saiti - http://prschool.wordpress.com;

52
16) Jurnal “liberalis” oficialuri saiti - Liberali.ge;

17) saagento “ji-eiC-en”–is oficialuri saiti - Gtn.ge;

18) konservatiuli partiis oficialuri saiti - Conservatives.ge;

19) telekompania “maestros” oficialuri saiti - http://maestro.ge;

20) internet-televizia “Itv”-is oficialuri saiti - http://itv.ge/?p=58506;

21) “momavlis partia” -


http://www.youtube.com/v/AgYTAfRvUgQ&hl=ru_RU&fs=1;

22) blogi “kontrasti” - Kontrasti.wordpress.com;

23) zaza gabunias blogi – zazagabunia.wordpress.com;

24) wikipedia.org;

25) blogerTan, SoTa xinCigaSvilTan piradi saubris Canaweridan. 4.05.10.

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