ENTREPRENUERSHIP

NEW VENTURE CREATION

CONTENTS:
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Introduction to brand Legal setup Location Marketing mix Target market Competitors analysis Project cost Project implementation schedule

s STERLING g GEMS
Sterling for a brighter Shine.
sterling always and forever.

LEGAL SETUP
‡ PARTNERSHIP BUSINESS ‡ 50% CAPITAL AND PROFIT SHARING ‡ RENEWABLE LIECENCE EVERY YEAR

LOCATION
‡ Customers ‡ Gathering people ‡ Standard environment & better image ‡ Availability

PRODUCTS

PRODUCT

CORE

ACTUAL

AUGMENTED

PRODUCT LIFE CYLCLE

PRICE
‡ VALUE BASED PRICE

PROMOTION
‡ Fashion show ‡ Iman ali show stopper ‡ Media coverage

COMPETITOR ANALYSIS
‡ Mahreen jewelerz ‡ Other competitor opportunities

TARGET MARKET
geographic

Behaviroal

TARGET MARKET

Demographic

Psycographic

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