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Kanye Creative Economy

Kanye Creative Economy

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Published by JNomics
A graphic analysis of the various collaborations that constitute the "creative economy" that has developed around Kanye West.
A graphic analysis of the various collaborations that constitute the "creative economy" that has developed around Kanye West.

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Categories:Topics, Art & Design
Published by: JNomics on Jul 19, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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ALBUM ART BY MURAKAMI

THE BEGINNING

ALBUM ART BY KAWS

THE PRESENT

AIR YEEZY KAWS/808ʼS AF1S BAPE/KANYEʼS LMTD. SNEAKER COLLABS

THE CREATIVE ECONOMY OF KANYE WEST THE DROPOUT BEAR EVOLUTION

COLLABORATION

DROPOUT BEAR EXHIBITION BY MURAKAMI

Each type of economic good and the principles expressed in the lefthand column are at play in this economy. What is unique to the example are the traditional market functions we see creative goods (artworks) adapting to and performing. That is, this economy expresses genuine, profitable collaboration between artists and corporations in a space where art and consumerism merge. As is an increasingly common association, we see infinite goods spurring the sale of scarce and luxury goods. While this mimics other similar situations involving infinite and scarce goods, hip hopʼs cultural ethic is also a major contributing factor. What happens when artists embrace consumerism? What happens when brands have genuine cultural and creative relevance to the development of new works (Andy Warhol X 100)? These are just a couple questions to keep in mind when considering this economy. Lastly, the albums are considered infinite goods in that their production is not limited, there are free outlets for consuming the works (both audio and graphic), and the price represents a minimal, nominal fee.

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Scarce Goods: A tangible item produced with society's limited resources for the purpose of satisfying wants and needs (Economic Good). Economic Good: A good that is scarce, and also something of which one would choose more if one could.

Graduation Songs and Murakami Album Art
POWER Single and Robert Condo Single Art i

Murakami Dropout Bear Exhibition

Luxury Goods: A good with an income elasticity of demand greater than unity such that, as income rises, the good accounts for an increasing proportion of the consumerʼs income.

A kind of substitution effect exists between these goods in that the increasing value of the infinite goods causes a rise in demand and price of the related scarce and luxury goods.

808s and Heartbreaks Songs and KAWS Album Art

Louis Vuitton/Marc Jacobs Collaboration w/ Murakami

Infinite Goods Goods that are available in infinite supply; they are not subject to limited production resources. Songs, stories and album artworks are examples of infinite goods.

SNEAKER Collabs w/ Nike, Bape & KAWS Yellow text denotes luxury goods

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