Google Advertising Tools: Cashing in with AdSense and AdWords
By Harold Davis and David Iwanow
2.5/5
()
Currently unavailable
Currently unavailable
About this ebook
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
Read more from Harold Davis
Creative Black and White: Digital Photography Tips and Techniques Rating: 3 out of 5 stars3/5Composition & Photography: Working with Photography Using Design Concepts Rating: 0 out of 5 stars0 ratingsCreative Garden Photography: Making Great Photos of Flowers, Gardens, Landscapes, and the Beautiful World Around Us Rating: 0 out of 5 stars0 ratingsCreative Lighting: Digital Photography Tips and Techniques Rating: 0 out of 5 stars0 ratingsWalking Past the Porter Rating: 0 out of 5 stars0 ratings
Related to Google Advertising Tools
Related ebooks
J2EE Open Source Toolkit: Building an Enterprise Platform with Open Source Tools (Java Open Source Library) Rating: 0 out of 5 stars0 ratingsThe Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition Rating: 5 out of 5 stars5/5Data Mining with SQL Server 2005 Rating: 0 out of 5 stars0 ratingsHow to Make Money Online with eBay, Yahoo!, and Google Rating: 0 out of 5 stars0 ratingsReact Projects: Build 12 real-world applications from scratch using React, React Native, and React 360 Rating: 0 out of 5 stars0 ratingsThe One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5Web Design and CSS Animation Rating: 0 out of 5 stars0 ratingsFrom Reads to Leads: 11 Principles of Writing Content People Will Read and Respond To Rating: 4 out of 5 stars4/5Tanmay Teaches Go: The Ideal Language for Backend Developers Rating: 0 out of 5 stars0 ratingsASP.NET 2.0 Beta Preview Rating: 0 out of 5 stars0 ratingsBeyond Governance: Creating Corporate Value through Performance, Conformance and Responsibility Rating: 0 out of 5 stars0 ratingsMastering Data Warehouse Design: Relational and Dimensional Techniques Rating: 4 out of 5 stars4/5Domino 7 Lotus Notes Application Development Rating: 0 out of 5 stars0 ratingsUML Demystified Rating: 0 out of 5 stars0 ratingsAccessible XHTML and CSS Web Sites: Problem - Design - Solution Rating: 3 out of 5 stars3/5The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management Rating: 5 out of 5 stars5/5Get to Aha! (PB) Rating: 5 out of 5 stars5/5Summary of Sam Kamani & Will Schmidt's The 30 Day Startup Rating: 0 out of 5 stars0 ratingsThe Lean Tech Manifesto: Learn the Secrets of Tech Leaders to Grasp the Full Benefits of Agile at Scale Rating: 0 out of 5 stars0 ratingsIBM Cognos 8 Business Intelligence: The Official Guide Rating: 0 out of 5 stars0 ratingsWorking With Agencies: An Insider's Guide Rating: 0 out of 5 stars0 ratingsGlobal Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works Rating: 0 out of 5 stars0 ratingsYahoo! Maps Mashups Rating: 2 out of 5 stars2/5The Successful Marketing Plan Rating: 0 out of 5 stars0 ratingsMachine Learning Systems: Designs that scale Rating: 0 out of 5 stars0 ratingsDrupal 6 Site Blueprints: LITE Rating: 0 out of 5 stars0 ratingsThe Toyota Way: 14 Management Principles From the World's Greatest Manufacturer Rating: 4 out of 5 stars4/5Enterprise API Management: Design and deliver valuable business APIs Rating: 0 out of 5 stars0 ratingsEnterprise Java with UML Rating: 3 out of 5 stars3/5
Internet & Web For You
How to Be Invisible: Protect Your Home, Your Children, Your Assets, and Your Life Rating: 4 out of 5 stars4/5Get Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy Rating: 0 out of 5 stars0 ratingsSix Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Disappear and Live Off the Grid: A CIA Insider's Guide Rating: 0 out of 5 stars0 ratingsNo Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State Rating: 4 out of 5 stars4/5Coding For Dummies Rating: 5 out of 5 stars5/5Coding All-in-One For Dummies Rating: 4 out of 5 stars4/5Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Rating: 4 out of 5 stars4/5Social Engineering: The Science of Human Hacking Rating: 3 out of 5 stars3/5Podcasting For Dummies Rating: 4 out of 5 stars4/5Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone Rating: 5 out of 5 stars5/5The $1,000,000 Web Designer Guide: A Practical Guide for Wealth and Freedom as an Online Freelancer Rating: 5 out of 5 stars5/5The Hacker Crackdown: Law and Disorder on the Electronic Frontier Rating: 4 out of 5 stars4/5How To Start A Podcast Rating: 4 out of 5 stars4/5The Gothic Novel Collection Rating: 5 out of 5 stars5/5Create Something Awesome: How Creators are Profiting from Their Passion in the Creator Economy Rating: 0 out of 5 stars0 ratingsHow To Make Money Blogging: How I Replaced My Day-Job With My Blog and How You Can Start A Blog Today Rating: 4 out of 5 stars4/5More Porn - Faster!: 50 Tips & Tools for Faster and More Efficient Porn Browsing Rating: 3 out of 5 stars3/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5How To Start A Profitable Authority Blog In Under One Hour Rating: 5 out of 5 stars5/5Blog, Inc.: Blogging for Passion, Profit, and to Create Community Rating: 4 out of 5 stars4/5Cybersecurity For Dummies Rating: 4 out of 5 stars4/5The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell Rating: 5 out of 5 stars5/5Web Designer's Idea Book, Volume 4: Inspiration from the Best Web Design Trends, Themes and Styles Rating: 4 out of 5 stars4/5Python Essentials Rating: 5 out of 5 stars5/5200+ Ways to Protect Your Privacy: Simple Ways to Prevent Hacks and Protect Your Privacy--On and Offline Rating: 0 out of 5 stars0 ratingsWireless Hacking 101 Rating: 4 out of 5 stars4/5Lying and Lie Detection: A CIA Insider's Guide Rating: 0 out of 5 stars0 ratings
Reviews for Google Advertising Tools
5 ratings0 reviews