PROJECT REPORT ON

CUSTOMER PERCEPTION REGARDING TATA MOTORS LTD. JALANDHAR

SUBMITTED TO

Punjab Technical University, Jalandhar
In Partial Fulfillment of Requirement

For Degree of MBA
(2008-2010) SUPERVISED BY: SUBMITTED BY: kaur 3rd sem
8141 5317174

Miss Prabhjot Varun Bawa MBA

Student Declaration
I, Varun Bawa S/O Dr. Vijay Bawa student of CT Institute of Mgt. & IT (Jalandhar) hereby declare that project entitled “CUSTOMER

PERCEPTION REGARDING CARGO MOTORS PVT.LTD”
submitted towards fulfillment of requirement of course of Master of Business Administration of PTU is a confide piece of summer training(19-06-2009 to 02-08-2009) carried out by me & no part of this research has been submitted earlier, either to University or any other institutes.
Va run Bawa

Certificate of Completion
This is to certified that project report on “CUSTOMER PERCEPTION REGARDING CARGO MOTORS PVT .LTD” is confide work carried out by Varun Bawa S/O Dr. Vijay Bawa student of MBA(2nd sem), under our supervision. This project is in partial fulfillment of requirement of course of MBA of PTU. According to our opinion, the he has put sincere efforts & the work meets the required standard. He remained sincere & dedicated throughout the project. He completed his project with dedication & hard work. we wish him best of luck for his future.

Raj Kumar Sharma Bhupinder Arora HR Manager Sales Manager

Acknowledgement
It is with gratitude I acknowledge my heartiest & sincere feeling of indebtedness to Miss prabhjot kaur my project guide for valuable guidance & whole hearted support in carrying out completion of my project

‘CUSTOMER PERCEPTION REGARDING TATA MOTORS LTD’
throughout my report, I have tried my level best to be original & present my own findings. I would also like to owe special thanks to all my friends for the efforts they have put in for making this project a reality & giving its present shape. Whole experience was an eye opener for me. I accept the sole responsibility for any possible error of omission & commission.

PREFACE
The most motivating aspect associated with pursuing a course in management or business studies is dynamism associated with it. Dynamism of adding new perspective to one’s personality & vision by accumulating wider knowledge developing analytical & conceptual skills, not only by traditional way of teaching & learning but by observing the things at work. The assignment one gets in the form of projects, seminars, term papers gives a considerable exposure to students & provides them with an opportunity to see the practical aspect of workings of corporate world. This assignment of ours is yet another opportunity for us to see the application part of what we study or learn. We would like to begin our research project on a thanking note to our university & institute for providing us with opportunity in the form of an assignment on the topic “

‘CUSTOMER PERCEPTION REGARDING TATA MOTORS LTD’

CONTENTS
S. NO. PARTICULARS
1. 2. 3. 4. 5.

PAGE NO.
1-4 5-32 33-41 42-43 44-49

INTRODUCTION TO TOPIC HISTORY OF TATA MOTORS MERGE OF TATA AND FIAT OBJECTIVES RESEARCH METHODOLOGY

6. 7. 8. 9. 10. 11. 12. 13.

DATA INTERPRETATION LIMITATIONS FINDINGS SUGGESTIONS CONCLUSIONS FUTURE ENHANCEMENTS BIBLIOGRAPHY ANNEXURE

50-59 60-61 62-63 64-65 66-67 68 69-70 71-74

CUSTOMER PERCEPTION
In today’s globalising economy competition is getting more and more fierce. That means it becomes more difficult for products and services to differentiate themselves from other offerings than ever before. Not only is the number of competitive offerings rising due to globalisation of production, sourcing, logistics and access to information. Many products and services face new competition from substitutes and from completely new offerings or bundles from industry outsiders. Since product differences are closed at an increasing speed and many companies try to win the battle for customers by price reductions, products and services tend to become commodities. On the other hand, customer behaviour becomes more hybrid. On one hand, customers are increasingly price sensitive – searching for bargains at marketplaces like ebay or buying their groceries at discount markets. On the other hand they enjoy branded and luxury goods. One and the same person may plan a weekend trip with a no-frills airline and a stay at a five-star-hotel. In the result, customers have a wider choice of often less distinguishable products and they are much better informed. For many offerings the balance of power shifts towards the customer. Customers are widely aware of their greater power, which raises their expectations on how companies should care for them. Bringing it all together, it becomes ever more difficult to differentiate a product or service by traditional categories like price, quality, functionality etc. In this situation the development of a strong relationship between customers and a company could likely prove to be a significant opportunity for competitive advantage. This relationship is not longer based on features like price and quality alone. Today it is more the perceived experience a customer makes in his various interactions with a company (e.g. how fast, easy, efficient and reliable the process is) that can make or break the relationship. Problems during a single transaction can damage a so far favourable customer attitude.

The consequence for companies is that they have to adapt their ways of competing for customers. Traditionally, companies have focused their efforts of customer relationship management on issues like customer satisfaction and targeted marketing activities like event marketing, direct marketing or advertising. Although doubtless necessary and beneficial, these activities are not longer enough. They narrow the relationship between company and customer down to a particular set of contacts in which the company invests its efforts. Most likely this will produce not more than a satisfied customer who is well aware of the companies offerings and has a positive attitude towards them. However, a satisfied customer is not necessarily a loyal one. If a customer is satisfied that means that a product of service has met his expectations and that he was not dissatisfied by it. Customer satisfaction is doubtlessly very important. It is the precondition for repeat purchases and it prevents the customer from telling others about his disappointing experiences. A loyal customer, however, is more than a customer who frequently purchases from a company. The difference is the emotional bond which links the customer so closely to the company that he develops a clear preference for these products or brands and is even willing to recommend them to others. Loyal customers truly prefer a product, brand or company over competitive offerings. Thus loyalty goes beyond a rational decision for known quality or superior price-performance-ratio. It is about the customers’ feelings and perceptions about the brand or product. When the customer makes his buying decision, he evaluates the benefits he perceives from a particular product and compares them with the costs. The value a customer perceives when buying and using a product or service go beyond usability. There is a set of emotional values as well, such as social status, exclusivity, friendliness and responsiveness or the degree to which personal expectations and preferences are met. Similarly, the costs perceived by the customer, normally comprise more than the actual price. They also include costs of usage, the lost opportunity to use an other offering, potential switching costs etc. Hence, the customer establishes an equation between perceived benefits and perceived costs of one product and compares this to similar equations of other products. Based on this, customer loyalty can be understood as to how customers feel about a product, service or brand and whether their perceived total investments with a it live up to their expectations. The important point here is the involvement of feelings, emotions and perceptions. In today’s competitive marketplace, these perceptions are becoming much more important for gaining sustainable competitive advantage.

Customer perceptions are influenced by a variety of factors. Besides the actual outcome – i.e. did the product or service deliver the expected function and did it fulfil the customers need – the whole process of consumption and all interactions involved are of crucial importance. In today’s globalised information driven economy this can also comprise issues like · How other customers or influencing groups perceive the product or brand · The degree to which the customer feels the actual marketing campaign addresses the most important issues · Responsiveness and service quality of any affiliates, e.g. distribution partner Customer perceptions are dynamic. First of all, with the developing relationship between customer and company, his perceptions of the company and its products or services will change. The more experience the customer accumulates, the more his perceptions will shift from fact-based judgements to a more general meaning the whole relationship gains for him. Over time, he puts a stronger focus on the consequence of the product or service consumption. Moreover, if the customers’ circumstances change, their needs and preferences often change too. In the external environment, the offerings of competitors, with which a customer compares a product or service will change, thus altering his perception of the best offer around. Another point is that the public opinion towards certain issues can change. This effect can reach from fashion trends to the public expectation of good corporate citizenship. Shells intention to dump its Brent Spar platform into the ocean significantly altered many customers perception of which company was worth buying fuel from. Research has been don on the impact of market share on the perceived quality of a product.Depending on the nature of the product and the customers’ preferences, increasing market share can have positive or negative effects on how the customer perceives the product.

Positive effects of increasing market share on customer perception

· Increasing market share can send out positive signals by acting as an indicator of superior quality that is recognised by more and more other customers. This effect is particularly strong for premium priced products. Customers normally assume that a product must be of exceptional quality if it can gain such an unexpected market success despite its high price. · Many brands offer positive emotional benefits of using a product that is popular in the markets. · The value of a product or service can rise through increasing number of users of the same product, e.g. number of members of an online community, better availability of software for popular computer systems.

Negative effects of increasing market share on customer perception · For premium and luxury products, customers may translate an increasing market share into a loss of exclusivity and thus perceive it as less valuable. · The quality of services may suffer if they are consumed by increasing numbers of users. Diseconomies of scales and congestions can be observed with busy airports and many other services so that customers may look out for other providers that promise more timely service and convenience.

The concept of customer perception does not only relate to individual customers in consumer markets. It is also valid in business to business situations. For example, a competitor benchmarking survey of a large industrial supplier revealed that the market leader, although recognised for excellent quality and service and known to be highly innovative, was perceived as arrogant in some regions. If we take into consideration that there are about four other large players with a similar level of quality and innovative ideas, this perceived arrogance could develop into a serious problem. Customers here are well aware the main characteristics of all the offerings available at the market are largely comparable. So they might use the development of a new product generation of their own to switch to a supplier that can serve them not better or worse, but with more responsiveness and understanding.

TATA MOTORS LTD. HISTORY
Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs.70,938.85 crores (USD 14 billion) in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. The company's 23,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing a new plant at Sanand (Gujarat). The companys dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South Korea's second largest truck maker. The rechristened Tata

Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispano's presence is being expanded in other markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in Thailand in 2008.Tata Motors is also expanding its international footprint, established through exports since 1961. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal. The foundation of the company's growth over the last 50 years is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. With over 2,000 engineers and scientists, the company's Engineering Research Centre, established in 1966, has enabled pioneering technologies and products. The company today has R&D centres in Pune, Jamshedpur, Lucknow, in India, and in South Korea, Spain, and the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India?s first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India?s largest selling car in its segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first indigenously developed mini-truck. In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world have been looking forward to. The Tata Nano has been subsequently launched, as planned, in

India in March 2009. A development, which signifies a first for the global automobile industry, the Nano brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at Rs.100,000 (excluding VAT and transportation cost).Designed with a family in mind, it has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Its monovolume design will set a new benchmark among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants,it has a lower pollution level than two-wheelers being manufactured in India today. The lean design strategy has helped minimise weight, which helps maximize performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint.In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in keeping with its pioneering tradition, by unveiling its new range of world standard trucks. In their power, speed, carrying capacity, operating economy and trims, they will introduce new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.In June 2009, the exciting new range of premium luxury vehicles from Jaguar and Land Rover were introduced for the Indian market. These include the Jaguar XF, XFR and XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover.The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focussing on environmentfriendly technologies in emissions and alternative fuels. Through its subsidiaries, the company is engaged in engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations. True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on

labour and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations. With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

MANUFACTURING Jamshedpur:

Established in1945, the Jamshedpur unit was the company's first unit and is spread over an area of 822 acres. It consists of 4 major divisions - Truck Factory, Engine Factory, Cab & Cowl Factories, and the Novus. The divestments in March 2000 hived off the Axle and Engine plants into independent subsidiaries viz. HVAL &HVTL, respectively. The Truck Division boasts of two assembly lines. The main assembly line, measuring 180m in length has 20 work stations with a vehicle rolling out every 8 mins. The other line is dedicated to special purpose vehicles and for meeting the requirements of the Indian Army. The uniqueness of the Factory lies in its possession of · Advanced facilities for manufacturing long members comprising of a set-up of 5000 Tones Hydraulic press line, cut-to-length line for strip preparation purchased from M/s Kohler of Germany and a Camber Correction line. · Facility for hot forming of axle halves with a 3000 tone press and heating furnace. · Flexibility in manufacturing frames with an off line Proto-typing facility. The Cab, Cowl & Novus Factory is equipped with state- of- art facilities like Centralized Paint Shop and Automated painting set up, Robot painting, BIW Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW Fabrication of Cowls for buses, and other miscellaneous applications. The fully equipped Foundry, that the unit is supported by, supplies high-grade SG Iron castings for automobile components and excavators, and is rated as one of the cleaner, better and highly automated foundries in the world. It has an annual capacity of 42,000 MT of Good castings and makes, both, Gey and SG cast Iron casting. It manufactures all critical automobile castings e.g. Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High Pressure Moulding line of a rated production capacity of 90 moulds/ hour. This is supported by a sand cooler and sand mixer from Kunkel Wagner. Its melting shop has Medium Frequency Induction Furnaces for melting and Channel Furnaces for

holding. The pouring is done by a Channel Press Pour coupled with a Steam Inoculation Dispenser. The core shop has a state- of-the- art Cold Box Machine, making four cores per minute. It has elaborate sand and metallurgical laboratories. In 1993 the foundry was ISO 9002 certified by the Bureau Veritas Quality International, which was later followed by the more stringent QS 9000 certification from the BVQI in the year 2000. Currently it is certified as TS:

16949 by BVC. The Engine Factory is responsible for the in-house manufacture of Tata 697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series engines manufactured at Tata Cummins. As one of the most modern forging set-ups in the country, the Forge Division is equipped with a semi-automated forging line with 40,000 mkg Beche Hammer and state-of-the-art presses from Kurimoto of Japan. It produces critical forgings like crankshafts, front axle beams and steering parts for the automobile plant. The new forging line, installed in April 1984, has the capacity to forge front axle beams at 90 sec per piece and crankshafts at 120 sec per piece. Mechanical presses help produce a variety of heavy forgings. The sophisticated FIDIA digit 165 CC Graphite Milling Machine links shop floor machines to the design workstation. The Forge has been certified as ISO 9002 and QS 9000 by the BVQI. HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently the market leader in medium and heavy commercial vehicles axles in India with an installed capacity of over two lakh axles per annum. The company's product range includes Front Steer axles- both live and normal, Rear 5000 Tones Hydraulic press line, cut-to-length line for strip preparation purchased from M/s Kohler of Germany and a Camber Correction line. · Facility for hot forming of axle halves with a 3000 tone press and heating furnace. · Flexibility in manufacturing frames with an off line Proto-typing facility. The Cab, Cowl & Novus Factory is equipped with state- of- art facilities like Centralized Paint Shop and Automated painting set up, Robot painting, BIW Fabrication of day & sleeper cabs for trucks, Articulates ( Tractor/ Trailer), BIW Fabrication of Cowls for buses, and other miscellaneous applications. The fully equipped Foundry, that the unit is supported by, supplies high-grade

SG Iron castings for automobile components and excavators, and is rated as one of the cleaner, better and highly automated foundries in the world. It has an annual capacity of 42,000 MT of Good castings and makes, both, Gey and SG cast Iron casting. It manufactures all critical automobile castings e.g. Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High Pressure Moulding line of a rated production capacity of 90 moulds/ hour. This

is supported by a sand cooler and sand mixer from Kunkel Wagner. Its melting shop has Medium Frequency Induction Motors. HVAL has state-of-the-art manufacturing facilities for making all major Axles components such as Front Axle Beam, Stub Axles, Front & Rear Wheel Hubs, Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft Gear), Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For being in the forefront of cutting edge technology, HVAL has proven skills in manufacturing axles from component level to assembly & testing. As a TS 16949 company, HVAL encourages and continuously supports its vendor base to upgrade their Quality Management System to TS 16949. HVTL was established on 13th March 2000 as a major subsidiary of Tata Motors by taking over operations of Tata Motors' erstwhile Gearbox Division. It is a leading manufacturer of automotive transmissions, components & engineering applications for a wide range of medium & heavy commercial vehicles. The company has a capacity of producing 94,000 gearboxes per year which is being enhanced to a capacity of 120,000 Gearboxes per year. It provides products and services of superior quality, matching with the current economic and business trends in medium and heavy commercial vehicle markets. The Quality System of HVTL is certified under ISO/ TS-16949. In the environmental and safety front, it was ISO14001 certified in 2004 and OHSAAS-18001 certified in 1999. Furnaces for melting and Channel Furnaces for holding. The pouring is done by a Channel Press Pour coupled with a Steam Inoculation Dispenser. The core shop has a state- of-the- art Cold Box Machine, making four cores per minute. It has elaborate sand and metallurgical laboratories. In 1993 the foundry was ISO 9002 certified by the Bureau Veritas Quality International, which was later followed by the more stringent QS 9000 certification from the BVQI in the year 2000. Currently it is certified as TS: 16949 by BVC.

The Engine Factory is responsible for the in-house manufacture of Tata 697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series engines manufactured at Tata Cummins. As one of the most modern forging set-ups in the country, the Forge Division is equipped with a semi-automated forging line with 40,000 mkg Beche

Hammer and state-of-the-art presses from Kurimoto of Japan. It produces critical forgings like crankshafts, front axle beams and steering parts for the automobile plant. The new forging line, installed in April 1984, has the While making technological advancements, the social responsibilities are also taken up seriously. Tata Motors, Jamshedpur, plays an active role in serving rural communities surrounding its Works through various community centres. While striving to create a culture for self-help amongst the local populace, it has made significant progress in community and social forestry, sustainable development of wastelands, road construction, rural health and education, development of rural industries, water supply and family planning. A signatory to the UN Global Pact, it also takes various initiatives in human rights protection, labour standards, environmental issues, modern effluent treatment facilities, sanitation drives, soil and water conservation programmes, tree plantation drives, etc.

Milestones

It has been a long and accelerated journey for Tata Motors, India's leading automobile manufacturer. Some significant milestones in the company's journey towards excellence and leadership.

1945 1948 1954

Tata Engineering and Locomotive Co. Ltd. was established to manufacture locomotives and other engineering products. Steam road roller introduced in collaboration with Marshall Sons (UK). Collaboration with Daimler Benz AG, West Germany, for manufacture of medium commercial vehicles. The first vehicle rolled out within 6 months of the contract. Research and Development Centre set up at Jamshedpur. Exports begin with the first truck being shipped to Ceylon, now Sri Lanka. Setting up of the Engineering Research Centre at Pune to provide impetus to automobile Research and Development. Introduction of DI engines. First commercial vehicle manufactured in Pune. Manufacture of Heavy Commercial Vehicle commences. First hydraulic excavator produced with Hitachi collaboration. Production of first light commercial vehicle, Tata 407, indigenously designed, followed by Tata 608. Introduction of the Tatamobile 206 - 3rd LCV model. Launch of the 1st indigenous passenger car Tata Sierra. TAC 20 crane produced. One millionth vehicle rolled out. Launch of the Tata Estate. Joint venture agreement signed with Cummins Engine Co. Inc.

1959 1961 1966 1971 1977 1983 1985 1986 1989 1991

• • •

1992 1993

for the manufacture of high horsepower and emission friendly diesel engines. 1994
• • •

Launch of Tata Sumo - the multi utility vehicle. Launch of LPT 709 - a full forward control, light commercial vehicle. Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for manufacture of Mercedes Benz passenger cars in India. Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to be used on Cummins engines. Mercedes Benz car E220 launched. Tata Sumo deluxe launched. Tata Sierra Turbo launched. 100,000th Tata Sumo rolled out. Tata Safari - India's first sports utility vehicle launched. 2 millionth vehicle rolled out. Indica, India's first fully indigenous passenger car launched. 115,000 bookings for Indica registered against full payment within a week. Commercial production of Indica commences in full swing. First consignment of 160 Indicas shipped to Malta. Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched. Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses. Launch of 1109 vehicle - Intermediate commercial vehicle. Indica V2 launched - 2nd generation Indica.

1995 1996 1997

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1998

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1999

2000

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2001

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100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Indica V2 becomes India's number one car in its segment. Exits joint venture with Daimler Chrysler. Unveiling of the Tata Sedan at Auto Expo 2002. Petrol version of Indica V2 launched. Launch of the EX series in Commercial vehicles. Launch of the Tata 207 DI. 2,00,000th Indica rolled out. 5,00,000th passenger vehicle rolled out. Launch of the Tata Sumo'+' Series Launch of the Tata Indigo. Tata Engineering signed a product agreement with MG Rover of the UK. Launch of the Tata Safari Limited Edition. The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out 135 PS Tata Safari EXi Petrol launched Tata SFC 407 EX Turbo launched Tata Motors unveils new product range at Auto Expo '04. New Tata Indica V2 launched Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement Indigo Advent unveiled at Geneva Motor Show Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in Korea Sumo Victa launched Indigo Marina launched

2002

• • • • • • • • •

2003

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2004

• • • • • • • • •

Tata Motors lists on the NYSE Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in Pune The Tata Xover unveiled at the 75th Geneva Motor Show Branded buses and coaches - Starbus and Globus - launched Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus manufacturing Company Tata Ace, India's first mini truck launched Tata Motors wins JRD QV award for business excellence. The power packed Safari Dicor is launched Introduction of Indigo SX series - luxury variant of Tata Indigo Tata Motors launches Indica V2 Turbo Diesel. One millionth passenger car produced and sold Inauguration of new factory at Jamshedpur for Novus Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched Launch of Tata Novus Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial Vehicle Co. (TDCV) Tata Motors vehicle sales in India cross four million mark Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006 Indica V2 Xeta launched Passenger Vehicle sales in India cross one-million mark Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India & markets abroad Tata Motors first plant for small car to come up in West Bengal Tata Motors extends CNG options on its hatchback and estate range TDCV develops South Korea's first LNG-Powered TractorTrailer Tata Motors and Fiat Group announce three additional cooperation agreements

2005

• • • • • • • • • • • • • •

2006

• • • • •

• • • •

Tata Motors introduces a new Indigo range Construction of Small Car plant at Singur, West Bengal, begins on January 21 New 2007 Indica V2 range is launched Tata Motors launches the longwheel base Indigo XL, India's first stretch limousine Common rail diesel (DICOR) engine extended to Indigo sedan and estate range Tata Motors and Thonburi Automotive Assembly Plant Co. (Thonburi), announce formation of a joint venture company in Thailand to manufacture, assemble and market pickup trucks. Roll out of 100,000th Ace Tata-Fiat plant at Ranjangaon inaugurated Launch of a new Upgraded range of its entry level utility vehicle offering, the Tata Spacio. CRM-DMS initiative crosses the 1000th location milestone Launch of Magic, a comfortable, safe, four-wheeler public transportation mode, developed on the Ace platform Launch of Winger, India’s only maxi-van Fiat Group and Tata Motors announce establishment of Joint Venture in India Launch of the Sumo Victa Turbo DI, the new upgraded range of its entry-level utility vehicle, the Sumo Spacio Tata Motors launches Indica V2 Turbo with dual airbags and ABS Launch of new Safari DICOR 2.2 VTT range, powered by a new 2.2 L Direct Injection Common Rail (DICOR) engine. Rollout of the one millionth passenger car off the Indica platform. Ace plant at Pantnagar (Uttarakhand) begins production. Indica Vista – the new generation Indica, is launched. Tata Motors' new plant for Nano to come up in Gujarat. Latest common rail diesel offering- the Indica V2 DICOR, launched. Indigo CS (Compact Sedan), world’s first sub four-metre sedan, launched. Launch of the new Sumo -- Sumo Grande, which combines the looks of an SUV with the comforts of a family car.

2007

• • • • •

• • • • • • • • • •

2008

• • • • • •

• • • • • • • •

Tata Motors unveils its People's Car, Nano, at the ninth Auto Expo. Xenon, 1-tonne pick-up truck, launched in Thailand. Tata Motors signs definitive agreement with Ford Motor Company to purchase Jaguar and Land Rover. Tata Motors completes acquisition of Jaguar Land Rover. Tata Motors introduces new Super Milo range of buses. Tata Motors is Official Vehicle Provider to Youth Baton Relay for The III Commonwealth Youth Games Pune 2008. Indica Vista – the second generation Indica, is launched.
Tata Motors launches passenger cars and the new pick-up in D.R. Congo.

Tata Cars in India
Tata needs no introduction to the Indian customer. Tata Motors was successful in producing the first indigenously designed Indian car, the Tata Indica, which was not the result of any foreign collaboration. Strongly attuned to the Indian mindset, Tata cars, including Tata Indigo, Tata Sumo, Tata Safari, Tata Indica, Tata Nano and the Tata Indigo Marina, deliver what they promise. Tata cars include Cars from Tata Top Selling Tata Cars

Tata Indica Dlg Turbo...

Rs.4,23,305 4,21,612

Tata Indica Xeta Gle...

Rs.3,11,368 3,10,122

Tata Safari 4 x2...

Rs.7,51,503 7,48,497

Tata Indigo Gv Petrol...

Rs.4,12,510 4,10,860

Tata Sumo CX-10 Seater...

Rs.5,29,939 5,27,819

Tata (Sedan) Popular Tata sedan car prices start with Tata cars at a bit below rupees four lakhs to Tata cars at a bit above rupees eight lakhs. Tata sedan cars include

Tata Indigo (Sedan)

Tata Indigo is India's first Sedan model - a mid size C' segment completely indigenous sedan. For the price that it is offered, this model is quipped with a host of features that offer extravagant comfort and imposing luxury, offering complete value for money. Tata (Sedan) The Tata Indigo with its petrol and diesel variants targets the middle class consumer with Tata Sedan cars between rupees four and eight lakhs. Tata Indigo variants include Indigo CS GLE (Petrol) The Indigo CS GLE is the base level version in the Indigo CS range of Tata Motors. New cars have a show room price of around Rs.3,80,000 and on-road price of around Rs.4,15,000 inclusive of all charges such as insurance, octroi, RTO, etc. Indigo CS GLE car prices vary with the car dealer's location. Indigo CS GLS (Petrol)

The Indigo CS GLS is the upper level version with higher price in the Indigo CS range of Tata Motors. New cars in this series have a showroom price ranging from around four lakhs to around four lakhs fifty thousand inclusive of all charges like insurance, octroi, RTO, etc. Indigo CS GLS car prices vary with the car dealer's location. Indigo CS LE (Diesel) The Indigo CS LE is the higher level version in the Indigo CS range of Tata Motors featuring diesel transmission. At the showroom, this car costs around Rs.4,20,000 with an on-road price of around Rs.4,60,000. This includes standard ancillary charges also. Indigo CS LS (Diesel) The Indigo CS LS is the top level version with higher price in the Indigo CS range of Tata Motors. The Indigo CS LS is now available at a showroom price of around Rs.4,50,000 with an on road price of around Rs.4,95,000 including supplementary charges. Indigo GV (Petrol) Indigo GV is the entry level petrol variant of the Indigo series. New cars have a show room price of around Rs.3,85,000 and on-road price of around Rs.4,30,000 inclusive of all charges such as insurance, octroi, RTO, etc. Indigo GV car prices vary with the car dealer's location. Indigo GVE (Petrol) This variant of the Indigo V series is packed with superior looks and features as available in its segment. New cars in this series have a showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location. Indigo V (Diesel) Indigo V is marked for its advanced technology and impressive performance. At the showroom, this car costs around Rs.4,30,000 with an on-road price of around Rs.4,80,000. This includes standard ancillary charges also. Indigo GVS (Petrol) Indigo GVS is equipped with advanced features and facilities to provide you with maximum comfort and control. The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,35,000 with an on road price of around Rs.4,85,000 including supplementary charges. Indigo VE (Diesel)

The perfect combination of power, style and performance is Indigo VE. New cars have a show room price of around Rs.4,45,000 and on-road price of around Rs.5,00,000. Indigo VE car prices vary with the car dealer's location. Indigo GLS (Petrol) New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Fiesta 1.4 Duratec Zxi car prices vary with the car dealer's location. Indigo VS (Diesel) At the showroom, this car costs around Rs.4,65,000 with an on-road price of around Rs.5,21, 000. This includes standard ancillary charges also. Indigo GLX (Petrol) The Indigo GVS (Petrol) is now available at a showroom price of around Rs.4,90,000 with an on road price of around Rs.5,45,000 including supplementary charges. Indigo LS (Diesel) The advanced technology engine, attractive looks and decent performance makes Indigo LS different from others in its segment. New cars have a show room price of around Rs.4,90,000 and on-road price of around Rs.5,50,000. Indigo LS car prices vary with the car dealer's location. Indigo XL (Petrol) New cars in this series have a showroom price ranging from around 5.30 lakhs to around 5.90 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL car prices vary with the car dealer's location. Indigo LX (Diesel) At the showroom, this car costs around Rs.5,30,000 with an on-road price of around Rs.5,95, 000. This includes standard ancillary charges also. Indigo LS Dicor (Diesel) The Indigo GVS (Petrol) is now available at a showroom price of around Rs.5,35,000 with an on road price of around Rs.5,95,000 including supplementary charges. Indigo LX Dicor (Diesel) The Indigo LS Dicor is the mid level variant in this series with top range price tag and high end features. New cars in this series have a showroom price ranging from around 5.80 lakhs to around 6.50 lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo LX Dicor car prices vary with the car

dealer's location. Indigo XL (Diesel) This diesel variant of the Indigo collection is now available at a showroom price of around Rs.6,20,000 with an on road price of around Rs.6,85,000 including supplementary charges. Indigo XL Grand (Petrol) The entry level grand version of Indigo model is equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.6,70,000 and on-road price of around Rs.7,45,000. Indigo XL Grand car prices vary with the car dealer's location. Indigo XL Grand (Diesel) New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location. Tata (SUV) Popular Tata SUV car prices begin with Tata SUVs at a bit above rupees four lakhs fifty thousand to Tata SUVs at a bit below rupees ten lakhs. Tata SUV models include

Tata Sumo (SUV)

The Tata Sumo is now renamed as Tata Sumo Victa with vastly improved features and design. Tata (SUV) The Tata Sumo with its petrol and diesel variants targets the middle class consumer with Tata SUV cars between rupees four and seven lakhs. Tata Sumo variants include Sumo CX-10 Seater (Diesel) Sumo CX-10 Seater boasts for its space and power features. New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo XL Grand car prices vary with the car dealer's location.

Sumo Victa LX (Diesel) Sumo Victa LX is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.5, 33,000 and on-road price of around Rs.6, 00,000. Sumo Victa LX car prices vary with the car dealer's location. Sumo Victa EX (Diesel) New cars in this series have a showroom price ranging from around five lakhs to around six lakhs inclusive of all charges like insurance, octroi, RTO, etc. Sumo Victa EX car prices vary with the car dealer's location. Sumo Victa GX 7 Seater (Diesel) Sumo Victa GX 7 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. The Sumo Victa GX is now available at a showroom price of around Rs.6,24,000 with an on road price of around Rs.7,00,000 including supplementary charges. Sumo Victa Gx 8 Seater (Diesel) Sumo Victa GX 8 Seater (Diesel) throws an open challenge to others in its segment for space, power and performance. At the showroom, this car costs around Rs.6,30,000 with an on-road price of around Rs.7,00,000. This includes standard ancillary charges also. Tata Safari (SUV)

The Tata Safari is the first SUV indigenously developed in India. One might consider it a bit obese and massive, but the Safari is a model to reckon with, due to its symbolism with the indigenous effort. Tata (SUV) The Tata Safari with its diesel variants targets the middle class consumer and offers Tata SUV cars between rupees seven and nine lakhs. Tata Safari variants include Safari DL 4 x2 LX TCIC (Diesel) Safari DL 4 x2 LX TCIC is the entry level variant of the upgraded model of Tata Sumo. New cars have a show room price of around Rs.6,51,000 and onroad price of around Rs.7,30,000. Safari DL 4 x2 LX TCIC car prices vary with the car dealer's location. Safari DiCOR LX 4x2 (Diesel)

New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location. Safari DiCOR Exi 4x2 (Petrol) This variant is packed with attractive looks, powerful engine and everlasting performance and reliability features. At the showroom, this car costs around Rs.8,24,000 with an on-road price of around Rs.9,23,000. This includes standard ancillary charges also. Safari DiCOR EX 4x2 (Diesel) Safari DiCOR EX 4x2 is equipped with sporty looks and attractive features. The Safari DiCOR EX 4x2 is now available at a showroom price of around Rs.8,25,000 with an on road price of around Rs.9,25,000 including supplementary charges. Safari DiCOR LX 4x4 (Diesel) This variant is packed with attractive looks, powerful engine and everlasting performance and reliability features. New cars have a show room price of around Rs.8,53,000 and on-road price of around Rs.9,60,000. Safari DiCOR LX 4x4 car prices vary in lakhs upon the car dealer's location. Safari DiCOR EXI 4X4 (Petrol) New cars in this series have a showroom price ranging from around nine lakhs to around ten lakhs inclusive of all charges like insurance, octroi, RTO, etc. Safari DiCOR LX 4x2 car prices vary with the car dealer's location. Safari DiCOR EX 4X4 (Diesel) Safari DiCOR EX 4X4 promises enduring performance and complete reliability with its robust looks and powerful engine. At the showroom, this car costs around Rs.9,14,000 with an on-road price of around Rs.10,23,000. This includes standard ancillary charges also. Safari DiCOR VX 4X2 (Diesel) Safari DiCOR VX 4x2 is equipped with sporty looks and attractive features. New cars have a show room price of around Rs.10,25,000 and on-road price of around Rs.11,47,000. Safari DiCOR VX 4X2 (Diesel) car prices vary in lakhs upon the car dealer's location. Safari DiCOR VX 4X4 (Diesel) Safari DiCOR VX 4X4 boasts for advanced technology engine and attractive looks. At the showroom, this car costs around Rs.11,19,000 with an on-road

price of around Rs.12,51,000. This includes standard ancillary charges also. Tata Winger (SUV)

The Tata Winger is a versatile maxi van based on an older generation Renault van - Trafic. It is designed to seat 9 to 13 passengers with generous interior space, more head and leg room, and a wide luggage space. The new Winger takes care of passenger comfort by providing all front facing seats that are equipped with magazine pockets, bottle holders, spot lamps, grab handles, and a music system. Winger Luxury Long WB Flat Roof AC (Diesel) The Winger Luxury is the top most variant in the Winger family. It has top range price tag along with several features. The mode has nine individual bucket seats with adjustable headrest, armrest and seat belts. Body coloured exteriors add up to its attractive looks. It is the ideal vehicle for its pleasure trips to near by destination, corporate and business use and for large families also. The plush car like interiors provides a good ambience of luxury as well as space. Winger Designer Car by Dilip Chhabria - Infibeam Exclusive

Recently launched Tata Winger got rave reviews from all over the world. Offering mobility for passengers, this vehicle can take care of corporate, school, and institutional requirements. Safety apart, brightly lit interiors, cool ambience and plush furnishing provide an incentive to passengers who always seek to avoid the drudgery of city or long distance travels. Tata (Hatchback) Popular Tata hatchback car prices begin from Tata hatchback cars at a bit above rupees two lakhs eighty thousand to Tata hatchbacks at a bit above rupees four lakhs seventy-thousand. Popular Tata hatchback models include

Tata Nano (Hatchback)

The Tata Nano is presently the world's cheapest small car that is manufactured by Tata Motors in India. It is a rear-engined, fourpassenger city car. But despite the price, Tata Nano has not compromised in quality when it comes to performance & other specifications like fuel efficiency, emmission and safety. The Tata Nano runs on petrol and come with a warranty of 18 months or 24,000 km, whichever is earlier. The Tata Nano comes in three trim levels and their key features available at the time of launch are: Nano Standard (Petrol) The Tata Nano Standard, as the name indicates is the standard version of the Tata Nano. It comes in three color options, single-tone seats, and fold-down rear seat. Nano CX (Petrol) The Tata Nano CX variant is equipped with heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, and fold-down rear seat with nap rest. This variant is available in five color options. Nano LX (Petrol) The Tata Nano LX encompasses all the features of CX like heating and airconditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, and fold-down rear seat with nap rest. Apart from that it also has complete fabric seats, central locking, front power windows, and body colored exteriors in three premium colors. Other additional attributes of the Tata Nano LX are fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country. Tata Indica (Hatchback)

The most desirable car of the Indian auto market for its great styling, price and low maintenance. Tata (Hatchback) The Tata Indica

with its diesel variants targets the middle class consumer and offers an on-road price range between rupees two and five lakhs. Tata Indica variants include Indica Xeta GLE (Petrol) New cars in this series have a showroom price ranging from around two lakhs to around three lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location. Indica Xeta GLS (Petrol) The mid sized Indica Xeta GLS hatchback throws a tough competition in its segment for its economical price range with exclusive features. At the showroom, this car costs around Rs.2,95,000 with an on-road price of around Rs.3,30,000. This includes standard ancillary charges also. Indica Xeta GLG (Petrol) This petrol variant of Indica Xeta possesses classy looks and powerful engine. The Indica Xeta GL is now available at a showroom price of around Rs.3,20,000 with an on road price of around Rs.3,55,000 including supplementary charges. Indica V2 DLE (Diesel) Indica V2 DLE promises enduring performance and complete reliability with its attractive looks and powerful engine. At the showroom, this car costs around Rs.3,42,000 with an on-road price of around Rs.3,83,000. This includes standard ancillary charges also. Indica Xeta GLX (Petrol) The perfect combination of power, style and performance is Indica Xeta GLX. The Indica Xeta GLX is now available at a showroom price of around Rs.3,45,000 with an on road price of around Rs.3,86,000 including supplementary charges. Indica V2 DLS (Diesel) The advanced technology engine, attractive looks and decent performance makes Indica V2 DLS different from others in its segment. New cars have a show room price of around Rs.3,60,000 and on-road price of around Rs.4,00,000. Indica V2 DLS car prices vary with the car dealer's location. Indica Dls Turbo (Diesel) New cars in this series have a showroom price ranging from around three lakhs to around four lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indica Xeta GLE (Petrol) car prices vary with the car dealer's location. Indica Dlg Turbo (Diesel)

The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. At the showroom, this car costs around Rs.3,92,000 with an on-road price of around Rs.4,40,000. This includes standard ancillary charges also. Indica Dlx Turbo (Diesel) The advanced technology engine, attractive looks and decent performance makes Indica DLG Turbo different from others in its segment. The Indica Xeta GLX is now available at a showroom price of around Rs.4,10,000 with an on road price of around Rs.4,60,000 including supplementary charges.

Tata Indica Vista (Hatchback)

The latest and stylish version of Tata Indica is launched. The body not only looks elegant but the features are advanced with a touch of style. The side and front view are so enhanced that it is hard to believe it is an improvised version of the Indica. The car comes in three engine options namely 1.2 Litre Petrol, 1.3 Litre Quadrajet Diesel and the re-worked version of 1.4 Litre turbocharged-intercooled 475 IDI engine. The interior comforts have lumbar support for the front seats, height adjustable driver seat, tilt adjustable steering wheel, a dual din music system with USB and AUX input and a remote control. It also has front and rear fog lamps. The engine and the gear box are FIAT Europe modeled. Indica Vista Safire Terra (Petrol) The model name is Safire Terra and it is a new hatchback car in the offering. It belongs to the B+ Segment. The average city mileage is 11.00 kmpl. Though made for the Indian roads it is powered by a range of internationally acclaimed power trains. The engine type is Multi-Point Fuel Injection Petrol Engine. Vacuum assisted Independent Dual Circuit, Diagonal Split and Hydraulic Brake is present. The interiors are typical Indica style, with a single tone dash board. Indica Vista Safire Aqua (Petrol) It has an in line, 1.2L, MPFI, Safire petrol engine. The transmission is manual with a 5 speed gear box. It comes with power steering and a rack and pinion

type steering gear. The fuel type is petrol with a front brakes which is ventilated disc type and rear brake which is semi independent. The rear brake also has coil spring and shock absorber. Indica Vista TDi Terra (Diesel) It has an in line, 1.2L, MPFI, Safire petrol engine. The engine displacement is 1248 and the fuel supply system is MPFi with a super charger. It has a 5 speed gear box with manual transmission. The front suspension is independent while the rear is semi independent. The front brake is ventilated Disc while the rare break is drum type. The fuel type is Diesel with a tank capacity of 37 L. Indica Vista Safire Aura (Petrol) The all new Tata Indica Vista Safire Aura comes with a 1.2L powerful petrol engine, fog lamps, integrated CD system and speakers. Not just that, it also comes with warning buzzers. It has an engine displacement of 1,172 cc. The fuel type is petrol with a 5 speed gear box. Indica Vista TDi Aqua (Diesel) The engine type is in- line with 475IDI Turbo with an engine displacement of 1172.It has 4 cylinders with MPFi type of fuel supply system. A turbo charger is lacking but it has a super charger. Front suspension is independent while the rear suspension is Semi-Independent; twist beam with coil spring and shock absorber. It has power steering with a rack and pinion type of steering gear. The fuel type is diesel. Indica Vista Quadrajet Aqua (Diesel) Swept back headlamp cluster, peeled-petal shape give it a better look as compared to the Indica. The interiors are amicable with 3-Step folding of the rear seat for more luggage space. This version is equipped with a Quadrajet Engine, which is good as difference in power when AC is on can hardly be felt. The drive is smoother with lesser noise inside. Indica Vista Quadrajet Aura (Diesel) The exteriors characterized by External Antenna, High Mounted Stop Lamps (Buld),Body Color Bumpers, Chrome Plating for Exhaust, Half Wheel Caps, Black Door Handles, ORVMs Black (Only on RHS)and Black Rub Rail make it attractive. It has 60:40 Flip & Fold on Rear Seat, Pen Holder, Card Holder and Coin Box (In Glove Box), 3-Spoke Steering wheel, Hydraulic Power Steering and Front Power Outlet. Tata Wagons Tata wagons have always held a special place in the market. Currently, Tata

markets only one model, the Tata Indigo Marina, across seven variants including both diesel and petrol.

Tata Indigo Marina (Wagon)

The Tata Marina is essentially modeled on the lines of a station wagon that combines the luxury of the sedan along with the roomy features and sizeable appearance of a MUV. Tata Wagons The Tata Indigo Marina with its diesel variants targets the middle class consumer and offers Tata wagon cars between rupees five and seven lakhs. Tata Indigo Marina variants include Indigo Marina GLS (Petrol) Indigo Marina GLS is the entry level variant of the Indigo model equipped with impressive interiors and all the latest features available in its segment. New cars have a show room price of around Rs.4,55,000 and on-road price of around Rs.5,10,000. Indigo Marina GLS car prices vary with the car dealer's location. Indigo Marina GLX (Petrol) New cars in this series have a showroom price ranging from around four lakhs to around five lakhs inclusive of all charges like insurance, octroi, RTO, etc. Indigo Marina GLX (Petrol) car prices vary with the car dealer's location. Indigo Marina LS (Diesel) Indigo Marina LS promises enduring performance and complete reliability with its decent looks and powerful engine. At the showroom, this car costs around Rs.5,00,000 with an on-road price of around Rs.5,65,000. This includes standard ancillary charges also. Indigo Marina LX (Diesel) Indigo Marina LX is marked for its advanced technology and impressive performance. The Indigo Marina LX is now available at a showroom price of around Rs.5,45,000 with an on road price of around Rs.6,10,000 including supplementary charges.

Indigo Marina GSX (Petrol) Indigo GSX is desirable for its eye-catching looks and high fuel efficiency. New cars have a show room price of around Rs.5,70,000 and on-road price of around Rs.6,40,000. Indigo Marina GSX car prices vary with the car dealer's location. Indigo Marina Lx Dicor (Diesel) Indigo Marina Lx Dicor wins millions of heart of the Indian customers with its elite exterior as well as interior features. At the showroom, this car costs around Rs.6,00,000 with an on-road price of around Rs.6,70,000. This includes standard ancillary charges also.

TATA & FIAT

IN a development that could see a major realignment in the domestic automobile industry, Tata Motors and Fiat came together on a single platform on Friday to announce a strategic relationship for sales and marketing of Fiat cars through Tata dealerships. Both Tata Motors' Chairman, Mr Ratan Tata, and Fiat SpA Chief Executive Officer, Mr Sergio Marchionne, who had specially flown in to be present at the press conference,

were quick to point out that it was not a joint venture yet, but dropped enough hints to suggest that this first step could see both the auto giants entering into a deeper relationship. "This is not a joint venture, but this is the start of a relationship which could go beyond even a joint venture," Mr Tata said. "It is a relationship which is beginning to form. We want to give it time," Mr Marchionne said. Earlier, Tata Motors' Managing Director, Mr Ravi Kant, told reporters that a selection of Fiat cars along with service and spares will be available across Tata dealers from March. Dealers will display the new Fiat logo along with that of Tata. This deal is the first of several joint initiatives that has been started after the two carmakers signed a memorandum of understanding in September 2005. Mr Marchionne agreed that Fiat has not been successful in making any dent in the Indian market. "Today's agreement is a recognition that we do need to have a major presence in the market," he said. Mr Tata also said that though the Tata Motors was running at nearly full capacity, no decision has been made on utilising Fiat's capacity. "Whether we do it in Pune, Ranjangaon or a new location remains to be seen," Mr Tata said. He said the current alliance was an evolving relationship that did not have any barriers. "It is very prudent not to overpromise or overstate. Probably this is the healthiest way to start a relationship with no holds barred to where we go," Mr Tata said. Mr Marchionne said there is a possibility of the product portfolio in India being expanded, though it will not be done this year. He said during the last 12 months, Fiat has taken a conscious decision to open itself to other car companies globally. "It is also important to share its technology, revenues and product development capabilities," he said. Mr Marchionne said even though the company has tied up with Suzuki for the diesel engine plant being set up in India, it would not pose a problem for any new joint ventures with other partners. He said Fiat was financially stable after a long time. "We have the highest of financial stabilities so far and probably we have the best dealership team so far," he said.

An introduction to the success story known as Cargo Motors Limited. The head office of the company situated at New Delhi. The timeless beauty of Kutch is overwhelming in its starkness. A perceptual challenge to those who have sought to make a livelihood in its vastness, to tame its desert sand. Late Shri Y.P. Nanda a person who took up the challenge. Cargo Motors Limited was established by late Shri Y.P. Nanda, our founder Chairman & Managing Director. He started his career in the Automobile Industry around 1948 and in 1959 seeing his enterprising abilities Telco awarded a Dealership to the Company for Sales and Service of Tata Vehicles, for the remote area of Kutch at Gandhidham in Gujarat.

At that time Kutch was a very remote and secluded area in Gujarat. It was considered extremely backward and barren. A major portion of the territory comprised of the hostile desert known as the Rann of Kutch. Late Shri Y.P. Nanda took up the challenge of developing the area for Tata Vehicles and went on to become an eminent personality in the Automobile Industry who pioneered the development of the Transport Industry in the Western Gujarat and Kutch in particular. It was his foresightedness that built Cargo Motors to its present dimensions. In pursuit of Telco’s growth Cargo Motors has come a long way. Starting operations from Gandhidham in 1960 with a first year sale of 25 vehicles, the sale grew in 1970 to 150 vehicles, in 1980 it went up to 232 vehicles while in 1990 the sales figures were heartening, they went up to 2500 vehicles, but we did not stop, our hunger for more was aggravated and in 1996 Cargo Motors saw the sky, by selling record 10,000 vehicles. Operating from 20 places, we have dealerships in Ahmedabad, Jalandhar, Vadodhra and Jamnagar apart from Gandhidham all equiped with the spares, showrooms and service centres as per Telco specification. Apart from these, we have central, warehouse for spare parts and a stockyard at Ahmedabad where the buffer stocks are kept. In addition to above, stocks are kept at Nawanshaher, Pathankot, Amritsar, Jalandhar for our Punjab Dealership.

No. of Dealerships & year of Inception
Gandhidham 1959 Jamnagar 1978 Jalandhar 1983 Ahmedabad 1988 Vadodhra 1988

Workshops/Service Centers
With the idea to provide full service under one roof, we have state of art service centres at the following locations:1. Gujarat :

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Aslali Main Workshop for Commercial Vehicles,Passenger Car Vehicles and Accidental repairs of Passenger Cars. Jetalpur Accidental repairs for Commercial Vehicles. Wadej Workshop for Passenger Cars. Rajpath Hi-tech Workshop for Indica Cars and other pasenger cars. Gandhidham Commercial Vehicle & Passenger Car Vehicle Jamnagar Commercial Vehicle & Passenger Car Vehicle Vadodhra Commercial Vehicle & Passenger Car Vehicle Mehsana Commercial Vehicle & Passenger Car Vehicle

2. Punjab :
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Jalandhar Pathankot Nawanshaher

Customer Support Facilities
With a motto "WE CARE", we at Cargo Motors believeingiving something extra to the customer. in pursuit of creating a more customer friendly atmosphere, we have services like : * 24 hour customer care mobile van equipped with all necessary equipments and trained mechanics, which is just a phone call away from the customer in need. * Wrecker to tow the breakdown vehicles to the nearest Cargo Workshop. * We would soon be starting with a more customer friendly mode of payment of workshop bills i.e. through Credit Cards. Spares

To ensure good and prompt services to our client, to ensure the customer gets the best and that too without any delay, we have a huge set up for spare parts spread in an area of about 15,000 sq. feet and with a capacity of holding substantial stocks. This Spare Parts division at Jetalpur is the heart of all the service centres owned by Cargo Motors, while it also serves as a right hand to other Telco Authorised Service Centres in and around the region in Gujarat. Other Sub-branches Under Ahmedabad (Cargo House)
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Rajpath (Passenger Car Showroom & Workshop) Aslali (Main Workshop) Jetalpur (Stockyard & Spare Parts Outlet) Surat (Sales Office) Godhra (Sales Office) Himatnagar (Sales Office) Palanpur (Sales Office) Mumbai (Liaison Office) Daman (Sales Office)

Branches - Vadodhra (Showroom, Workshop & Spare Parts) Branches - Jamnagar (Showroom, Workshop & Spare Parts) Branches - Gandhidham (Showroom, Workshop & Spare Parts)
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Mehsana (Major Workshop & Spare Parts Outlet) Bhuj (Sales Office)

Branches - Jalandhar (Showroom, Workshop & Spare Parts)

Other Sub-branches Under Jalandhar (Main Office)
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Nawanshaher (Showroom, Spare Parts & Workshop) Amritsar (Sales Office & Spare Parts outlet) Pathankot (Showroom, Spare Parts & Workshop) Phillaur (Sales Office)

We at Cargo Motors, believe in total customer satisfaction, keeping in mind the socio-economic growth. To add to nations growth, we believe infuel saved is fuel produced and therefore fuel conservation is the need of the hour. To ensure this we request all the vehicle owners to observe the following and participate in the growth of the nation.
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Keep the engine always well tuned. Use recommended lubricants Maintain correct tyre pressure Drive at 50-60 Kmph. Keep Air and fuel filter clean Use engine exhaust brakes Visit nearest Authorised Work stations at prescribed regular intervals

PRECAUTIONS :DO’S

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Use recommended oils and lubricants only. Change oil in engine, gear box, transfer case, steering system, front live axle and rear axle at regular intervals. Use genuine oil filter and fuel filter elements. Replace them at regular intervals. Clean air filter element regularly. Replace filter element when service indicator shows red band even after cleaning the filter element. Ensure periodic servicing as per maintenance schedule. Insite on use of genuine Telco spare parts. Ensure that caps of auxiliary tank and radiator are firmly fillted to keep the cooling system pressurised and to maintain collant level useradiator cap only of 1.0 kg/cm2 (14PSI), for replacement. Check tyres for damage from time to time and remove any foreign bodies embedded in reads. When replacing tyres, have the wheel balanced. Keep grease, oil and fule away form the tyres. In case of uneven tyre wear get the vehicle attended to any of our authorised service set-ups. Maintain correct tyre pressure. Check battery every week and top up electrolyte level. Keep battery terminals clean and cable joints tight. Apply vaseline/petroleum jelly on terminal. Use distilled water only for topped up. Observe correct polarity when connecting battery terminals. Disconnect alternator terminals while carrying ouut any welding on the vehicle. Avoid panic braking. Use lower gears while descending gradients. Start the vehicle always in the 1st geat to avoid premature clutch wear. Keep both foot and parking brakes properly adjusted. Before engaging reverse gear, ensure that the vehicle is has come to a stop, delutch, wait for a few seconds and then shift into reverse gear. When parking on slopes, use wheel chocks, apply parking brake and keep vehicle in low gear. In case of emergency parking or breakdown on road, pull the hazard warning switch to flash all the blinker light to warn other road users. Release parking brake before driving off. Crank the engine only when glow plug indicator light is `OFF’. Release the Ignition key as soon as engine starts. Retighten wheel mounting nuts after 100 km of every wheel change. Tightening touque : 12 - 15 mkg. Use only recommended fises and always keep spare fuses in the box. In case of engine not starting first check the fuse of fuel injection pump solenoid.

• • • •

• • •

• •

Inspect the engine timing belt at every 16,000 km. And replace if found torn, cracked, worn or soaked in oil. Ensure doors are properly closed. Insulation in the cab from should be kept-up in good condition. If your vehicle has a turbocharged engine, keep engine in idling speed for atleast a minute after starting and also before stopping it, to protect the turbo charger against damage due to oil starvaion. After parking in the sun, drive with windows rolled down for a few minutes to below off hot air before switching on AC. Keeping all windows rolled up when AC is working. During stop and go city driving use lower gears to obtain efficient cooling. If you feel irritation in the eyes due to smoke or during long drive, stop AC and ventilate for half a minute by opening doors. Before stopping the engine first switch off AC and then the blower. During off season operate the air conditioner a few times every month to libricate components.

DON'TS:
• • • • • • •

Do not crank the engine when glow plug indicator is "ON". Do not start the vehicle if Brake fail Indicator is `ON’. Do not use Clutch Pedal as Foot Rest. This will reduce clutch life. Do not coast vehicle in neutral and engine switched off position. This is safety hazard. Do not run engine without Radiator Cap. Use genuine cap only, to keep system pressurised. Do not overtighten engine oil filter. If your vehicle has a turbocharged engine, do not stop the engine at once, allow it to run at idling speed for atleast 1 minute. Also do not accelerate engine till the engine oil pressure has built up. Do not open any hose/pipe points of AC system, where fitted.

OBJECTIVES
THE MAIN OBJECTIVES SET BEFORE RESEARCH PROJECT ARE AS FOLLOWS:THIS

1.The main objective behind this research project to know the customer perception about cars.

2.Secondly, we want to study the preference of the people regarding cars based on their perceptions. 3.To analyze value for money for various cars. 4.To analyze economic viability of diesel and petrol cars.

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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY:- IT IS A SYSTEM OF
MODELS, PROCEDURES AND TECHNIQUE SUSED TO FIND THE RESULTS OF A RESEARCH PROBLEM.

What is RESEARCH?
In simple words, RESEARCH refers to a systematic method consisting of studying the problem, formulating a hypothesis, collecting the data, analyzing the data and reaching certain conclusions either in the form of solutions towards the concerned problem or in certain generalizations for some theoretical formulation. DEFINITION OF RESEARCH:ACCORDING TO

CLIFFORD WOODY, “RESEARCH means defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deductions and reaching conclusions and at last carefully testing the conclusions to determine whether they fit the formulated hypothesis”. In other words, a RESEARCH is an organized set of activities to study and develop a model or procedure /technique to find the results of a realistic problem supported by literature and data such that its objective is optimized and further make recommendations/interferences for implementations. Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. The word research has been derived from French word Researcher means to search.

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FRANCIES RUMMER defined “Research: It is a careful inquiry or examination to discover new information or relationship and to expand or verify existing knowledge. Research is the solution of the problem, whether created or already generated. When research is done, some new outcome is there, so that the problem (created or generated) can be solved.

TYPES OF RESERCH: - There are mainly eight types of
research those are as follows:

Descriptive

v/s

Analytical

research:-

Descriptive

research is a research which is done for the activity already done. It is used for the purpose of data collection. In this type of research the researcher has no control on the variables. He can report only what has happened? Or what is happening? E.g. how many persons come for shopping in a mall? Or preference of people to buy a toothpaste. On the other hand, In Analytical research the researcher has to use facts or information already available and analyze these to make a critical evaluation of the material.

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Applied v/s Fundamental research:- Applied research aims at finding a solution for an immediate problem and fundamental research is done for knowledge sake only.

Quantitative v/s Qualitative research:- Quantitative research is used for data collection only and Qualitative research is motivational research.

Conceptual

v/s

Empirical

research;-

Conceptual

research is done for giving a new concept to the people and Empirical research is done for comparing two things.

One time research:- One time research is done for a particular time period like Year, Month etc. E.g. research for product in 2008.

Field setting research:- In this type of research, we choose a particular field and do research work for that field only.

Historical research:- In this type of research, we choose a past incident and do research work on that. E.g. who was responsible for the partition of INDIA and PAKISTAN?

Conclusion oriented research:- In this type of research, we do research to arrive at a conclusion.

RESEARCH DESIGN:
Research Design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research is Descriptive.

DATA TYPE: In this research the type of data
collection is
1 Primary data 2 Secondary data

DATA SOURCE: The sources of collection of
secondary data are:

1 Questionnaire 2 Books 3 Websites 4 Magazine 5 Brochure

SAMPLING PLAN:
It is very difficult to collect information from every member of a population. The time and costs are the major limitations that the researcher faces. A sample of 100 respondents were selected on the basis of convenient sampling technique. The individuals were selected in the random manner to form sample and data were collected from them for the research study. For the collection of primary data, a QUESTIONNAIRE with questions was prepared and a sample of 100 people was taken.. After analyzing all the questionnaires, interpretating the whole data and preparing the required data sheets and percentages, every question is analyzed separately and proper diagrams are prepared and interpretation is given separately for each and every question.

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3 1

3 1

3 2

DATA ANALYSIS AND INTERPRETATION
Question1. Which version of car do you own? 1. Diesel 2. Petrol Diesel Petrol 61.3% 38.7%

sale of cars

38.7 1 2 61.3

INTERPRETATION: - From the above data, we came to know that about 61.3% people have diesel and 38.7% have petrol cars..

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Question.2.Which company’s car do you own? 1. TATA MARUTI SUZUKI 3. HONDA 4.HYUNDAI 2.

COMPANY TATA MARUTI SUZUKI HONDA HYUNDAI

SALES %AGE 35.5 41.2 10.2 13.1

4 13.10% 3 10.20% 1 35.50%

1 2 3 4

2 41.20%

INTERPRETATION:- HONDA<HYUNDAI<TATA<MARUTI SUZUKI (in sales)

Question.3. Do you agree that diesel cars are more promising than petrol cars in terms of economic viability? 1.AGREE 3.CAN’T SAY 2.DISAGREE

OPTIONS

RESULT (in %age)

AGREE DISAGREE CAN’T SAY

62 36 2

3 2.00%

2 36.00%

1 2 1 62.00% 3

agree,

INTERPRETATION:- From the above data interpretation 62% 36% disagree and 2% can’t say..

Question4. Which of the following brands of cars will you prefer? 1. TATA INDIGO DEZIRE 3. HONDA CITY VERNA 2.MARUTI SWIFT 4.HYUNDAI

3

BRAND TATA INDIGO

%age 32.4

MARUTI SWIFT DEZIRE HONDA CITY HYUNDAI VERNA

40.6 17.2 9.8

3 17.20%

4 9.80%

1 32.40%

1 2 3 4

2 40.60%

INTERPRETATION:-MARUTI SWIFT DEZIRE>TATA INDIGO>HONDA CITY>HYUNDAI VERNA..

Question.5. why did you prefer this particular brand? 1. Fuel Economy 3. Sophisticated Interior 2.Price 4.Safety

3

5. Engine Performance above

6.All of the

Particular Fuel Economy Price Sophisticated Interior Safety Engine Performance All of the above

%age 12 15 6 7 8 52

60.00% 52.00% 50.00% 40.00% 30.00% 20.00% 12.00% 10.00% 0.00% 1 2 3 4 5 6 Series1 15.00% 6.00% 7.00% 8.00%

INTERPRETATION:-. From the above data interpretation, we came to know that different customers have their own perception according to their respective needs..

Question.6. (a) How would you rank the following car on the parameters of the comfort,interior,brand name,looks and space? COMPANY NAME CAR’S NAME PARAMETE RS TATA MOTORS TATA INDIGO MARUTI SUZUKI MARUTI SWIFT DEZIRE HYUNDAI HYUNDAI VERNA HONDA HONDA CITY

COMFORT (%) INTERIOR (%) BRAND NAME (%)

25 18 25

27 25 18 32 20

20 26 23 17 22

28 31 34 37 31

LOOKS (%) 14 SPACE (%) 27

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 1 2 3 4 5 6 25% 27% 25% 18% 20% 32% 27% 14% 20% 28.00% 31.00% 34.00% 37.00% 31.00%

26%

23%

17%

22%

Series4 Series3 Series2 Series1

18%

25%

INTERPRETATION:- From the above data interpretation, we came to know that different customers have their own perception according to their respective needs.. Q.6(B) How would you rank the following cars on the basis of the safety,price,fuel economy and engine performance. COMPANY NAME NAME OF CARS PARAMETERS SAFETY (%) PRICE (%) FUEL ECONOMY(%) ENGINE PERFORMANCE (%) TATA MOTORS TATA INDIGO 10 53 33 22 MARUTI SUZUKI MARUTI SUZUKI DEZIRE 10 31 27 31 HYUNDAI HUYNDAI VERNA 35 9 17 18 HONDA HONDA CITY 45 7 23 29

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

22% 31% 33% 27%

18%

29%

17% 9%

23% 7%

Series4 Series3 Series2 Series1

53%

31%

35%

45%

10% 1

10% 2 3 4

INTERPRETATION:- From the above data interpretation, we came to know that different customers have their own perception according to their respective needs.

Q.6(C) How would you rank cars on the basis of following features and services ?

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CAR’S NAME TATA PARAMETER INDIGO S MARUTI SWIFT DEZIRE HYUNDAI VERNA HONDA CITY

9

MAINTENAN 11 CE COST (%)

9

39

41

AFTER 39.1 SALES SERVICES(% ) A.C. (%) NOISE(%) PICK UP(%) 15.8 22.1 22

35.8

10.1

15.0

20.6 20.9 18

20.9 25 29

42.7 22 31

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 9% 11% 1 2 40% 39% 35% 20% 30% 21% 16% 3 22% 4 18% 22% 5 25% 29% Series4 Series3 Series2 Series1 41% 15% 10% 43% 22% 31%

INTERPRETATION:- From the above data interpretation, we came to know that different customers have their own perception according to their respective needs.. .

Question.7. According to you which car provides value for money? 1. TATA INDIGO SWIFT DEZIRE 3. HYUNDAI VERNA 2.MARUTI 4.HONDA CITY

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PARTICULARS TATA INDIGO MARUTI SWIFT DEZIRE HYUNDAI VERNA HONDA CITY

PERCENTAGE 40 35 10 15

40% 35% 30% 25% 20% 15% 10% 5% 0%

40% 35%

10%

15%

Series1

1

2

3

S1 4

INTERPRETATION:- From the above data, it is clear that TATA INDIGO provides more value for money and HYUNDAI VERNA will provide less value
for money.

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LIMITATIONS
THE MAIN LIMITATIONS THAT CAME ACROSS WHILE DOING THIS RESEARCH PROJECT ARE AS FOLLOWS:1. LIMITED TIME. 2. PEOPLE DID N’T EASILY GET READY FOR FILLING THE QUESTIONAIRES. 3. LACK OF AWARENESS REGARDING RESEARCH TOPIC AMONG THE PEOPLE. 4. LIMITED SAMPLE. 5.LACK OF OPENNESS REGARDING VIEWS.

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FINDINGS
THE MAIN FINDINGS FROM THE ABOVE RESEARCH ARE AS FOLLOWS:1. About 61.3% people have to be preferred diesel virgin cars and 38.7% people have to be preferred petrol virgin cars. 2. About 41.2% people have to be buy MARUTI SUZUKI, 35.5% have to be buy TATA, 13.1% people have to be buy HYUNDAI and 10.2% people have to be buy HONDA cars. 3. It was found that 62% people consider diesel cars more economically viable, 36% people consider petrol cars more economically viable and 2% people consider can’t says. 4. About 40.6% people are preferred to buy MARUTI DEZIRE, 32.4% people are preferred TATA INDIGO, 17.2% people are HONDA CITY and 9.8% people are preferred to buy HUYNDAI VERNA. 5. Most of the people prefer brands by considering all the features of that brands while purchasing the cars. 6. We come to know that different customers have ranked different cars on the basis of various parameters linked with their perception. 7. We came to know that TATA INDIGO provides more value for money(40%),MARUTI SWIFT DEZIRE and HONDA CITY provide 35%

and 15% values respectively and Hyundai verna provide less value for (10%).

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SUGGESTIONS
THE MAIN SUGGESTIONS GIVEN BY PEOPLE DURING THIS RESEARCH ARE AS FOLLOWS:-

1. The company should make efforts to improve their interior and engine performance. 2. The company should increase the safety facility in their cars. 3. There should be proper sitting facility in their service center. 4. There should be a proper synchronization among various showrooms and service centers of the company. 5. There should be proper parking facility for every customer.

CONCLUSION
The development of project “CUSTOMER PERCEPTION” is a original creative. Me as MBA student has tried to increase my experience and knowledge by working in a practical world. The project has been a rewarding experience in many ways. We have gained as in sight into the working of project –“CUSTOMER PERCEPTION”. In course of development of this project I HAVE introduced too much questions and got a survey regarding the [consumer perception about different cars, The project “CUSTOMER PERCEPTION” is based on information about various cars from different resources like showrooms, websites, field study etc.. It provides a mean to the users to know many things about cars, their manufactures and their dealers. Finally, we would like to mention that this project has given us an idea of handling real situations. We have made our sincerest efforts to complete this work as much perfection as possible.

FUTURE ENHANCEMENT
None can claim to be perfect. I think, I can make this project named “CUSTOMER PERCEPTION” better than this by adding more features. There are many things that we have dreamed about this project. But all can not be come true. It may be our carelessness or bad luck. More features that should be added are more and more cars, their manufacturers, their dealers, and more questions for customers and specifying the customers on their respective needs etc.. This project is the result of the blessings of elders and our practice that we had done in comp. field till now. And we believe that “perfect practice makes man little bit near to perfection”.

BIBLIOGRAPHY The Material for the RESEARCH on the topic “CUSTOMER PERCEPTION REGARDING THE CARS” has been collected from the following sources: WEBSITES:1.

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www.google.co.in www.yahoo.com www.cmpl.com

2.

3.

BOOKS REFERED:1. BUSINESS RESEARCH METHODOLOGY AUTHORS: - DONALD R. COOPER PAMELA S. SCHINDLER 2. RESEARCH METHODOLOGY AUTHOR:-R. PANNEERSELVAM

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ANNEXURE
An Empirical Study to know the customer perception about cars.

Please fill the following:-[Your information will be used for research purpose only and kept secret] Name……………………………………. Age……………………………………………. Gender……………………………………. Occupation…………………………………… Address……………………………………………………………………… ………………. Phone No.………………………………………. Please (√ the options given in the answers which are most suitable to you. You can answer more than one option if required.

Question1. Which version of car do you own? 1. Diesel 2. Petrol Question.2. Which Company’s car do you own? 1. TATA MARUTI SUZUKI 3. HONDA 4.HYUNDAI 2.

Question.3. Do you agree that diesel cars are more promising than petrol cars in terms of economic viability?

1.AGREE 3.CAN’T SAY

2.DISAGREE

Question4. Which of the following brands of cars will you prefer? 1. TATA INDIGO SWIFT DEZIRE 3. HONDA CITY VERNA 2.MARUTI 4.HYUNDAI

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Question.5. why did you prefer this particular brand? 1. Fuel Economy 2.Price 3. Sophisticated Interior 4.Safety 5. Engine Performance of the above 6.All

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Question.6. (a) How would you rank the following car on the parameters of the comfort,interior,brand name,looks and space?

COMPANY NAME

TATA MOTORS

MARUTI SUZUKI MARUTI SWIFT DEZIRE

HYUNDAI HYUNDAI VERNA

HONDA HONDA CITY

CAR’S TATA NAME INDIGO PARAMETE RS

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COMFORT (%) INTERIOR (%) BRAND NAME (%) LOOKS (%) SPACE (%)

Q.6(B) How would you rank the following cars on the basis of the safety,price,fuel economy and engine performance.

COMPANY NAME NAME OF CARS PARAMETERS SAFETY (%) PRICE (%) FUEL ECONOMY(%) ENGINE

TATA MOTORS TATA INDIGO

MARUTI SUZUKI MARUTI SUZUKI DEZIRE

HYUNDAI HUYNDAI VERNA

HONDA HONDA CITY

PERFORMANCE (%)

Q.6(C) How would you rank cars on the basis of following features and services ?

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CAR’S NAME TATA PARAMETER INDIGO S MARUTI SWIFT DEZIRE HYUNDAI VERNA HONDA CITY

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MAINTENAN CE COST (%) AFTER SALES SERVICES(% ) A.C. (%) NOISE(%) PICK UP(%)

Question.7. According to you which car provides value for money? 1. TATA INDIGO SWIFT DEZIRE 3. HYUNDAI VERNA 2.MARUTI 4.HONDA CITY

QUESTION .8. Your valuable suggestions:

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……………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ……………………………………………………………………………… ………………………………………

THANKS FOR YOUR PRECIOUS TIME

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