Overview

‡ Company ‡ Marketing ‡ Products ‡ Market share

1.Company
Foundation
Locations

‡ Established on April 1, 1976 in California (Cupertino) ‡ Starting capital

Headquarter

‡ Steve Jobs:

1.750 $

Founder

Employees

Company
Foundation

‡ 284

Locations
Headquarters

Founder

Employees

Company
Foundation

‡ California (Cupertino)
Locations

Headquarter

Founders

Employees

Das Unternehmen
Foundation

‡ Steve Jobs ‡ Steve Wozniak ‡ Ronald Wayne

Locations

Headquarters

Founders
Employees

Das Unternehmen
Foundation

‡ 32.100
² 3.100 part time

Locations

Headquarter

Founder

Employees

2.Marketing
Merkmale
Dienstleistungen der StarSchlosserei B2B / B2C Geschäftsablauf

Products
Software
Quicktime

‡ Apple DOS ‡ iPhone / iPod OS ‡ Mac OS X

Online

Hardware

‡ iLife / iPhoto / iMovie / iWork
Notebooks

iPods

‡ Logic Pro

Products
Software

Quicktime
Online

Hardware

Notebooks

iPods

Products
Software

Quicktime

‡ iTunes Store ‡ App Store

Online
Hardware

Notebooks

iPods

Products
Software

Quicktime

Online

Hardware
Notebooks

iPods

Products
Software

Quicktime

Online

Hardware

Notebooks
iPods

‡ ‡ ‡ ‡ ‡ ‡

Macintosh Portable PowerBook iBook MacBook MacBook Air MacBook Pro

Products
Software

Quicktime

‡ iPod ‡ iPod Touch ‡ iPhone ‡ iPad

Online

Hardware

Notebooks

iPods

4. Market share

Markt share
PC Market World
PC Market USA MP3-Player USA Musicdownloads

‡ 3,3 %

Markt share
PC Market World

PC Market USA
MP3-Player USA Musicdownloads

‡ 8,5 %

Markt share
PC Market World PC Market USA

MP3MP3-Player USA
Musicdownloads

‡ 72 %

Markt share
PC Market World PC Market USA MP3-Player USA

‡ 85 %

Musicdownloads

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