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04 .12 .09 11 .17 22 2|P ag e .07 .14 ..Table of Contents Acknowledgment Executive Summary Introduction Market Analysis Marketing Strategy implementation summary Management and Human Resource Financial Appendices References .05 ...03 .

. Lastly. Fahad 3|P ag e .. guidance and support from the initial to the final level enabled me to develop an understanding of the subject.Acknowledgment I am heartily thankful to my supervisor. whose encouragement. I offer my regards and blessings to all of those who supported me in any respect during the completion of the project..

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The start-up costs are to be financed in equal portions by the owners' personal funds and by a 30. It is estimated that the start-up costs will be 3.000 (including legal costs. With lawn. In turn.000 will be required as start-up assets. Fahadunder the supervision of his father Who has 10 years¶ experience of running a day care center. Their services are safe and secure. 4 Play Rooms with toys and a computer lab. The center is licensed to provide day care facility to 60 students between the ages of 6 months to 12 years. ft. this increases the demand for child care facilities. providing the parents with an excellent place where their children can be taken care of. An additional facility of hostel is available for 10 students between the ages of 7 to 12.Executive Summary First Step Day Care Nursery is a start-up organization that provides day care services to central London. advertising. Being one of the few child care centers First Step gains a competitive edge for gaining Muslim buyers. Introduction 5|P ag e . it has become necessary for more families to rely on two incomes to survive. Additionally. Central London.The venture is run by its owner Mr. The center is located at 17 Kennington Road. First Step Child care competitive edge is the facility's efforts in obtaining all appropriate licensing and certifications. With inflation continuing to increase every year. It is a 2000 Sq.000 5-year loan. and related expenses). This mid-sized child care facility serves children from three months to 12 years of age. An additional amount of 67. two Story house.

Because mothers of young children are far more likely to work than at any other time in the past. First Step Child care is a Private Limited Company II. day nurseries. including child minders. young cousins. emotional understanding. First Step Day Care will provide a secure. learn and develop a sense of self 6|P ag e .playgroups and can also include pre-school education at school. The daily life of preschool children in the United Kingdom has changed dramatically in the last 20 years. The UK has a wide range of childcare offered. History of Child Day Care Industry Day care appeared in France about 1840. It is regulated by OFSTED (CSSIW in Wales). nieces. and the Société des Crèches was recognized by the French government in 1869. Mission First Step Day Care will provide the unique environment in which to develop your child's Islamic awareness.A. far more relatives particularly women. Furthermore. secure and valued as an individual. physical and social skills. Each child will be encouraged to progress. which operates the application and inspection process for the sector. intellectual. Our Children's Centres are licensed by the Ministry of Children and Youth Services. and grandchildren. and have less time to spend with nephews. III. The sector is primarily funded by the parents. Children will learn through their play with a balance of free choice and adult led experiences. playgroups and schools. mother and child now spend much less time at home. Company Vision To achieve excellence in the care of children and promoting Islamic way of living to its highest level. Current Status of Company Our Children¶s Centers provide high quality child care/early education programs for children from infants to 12 years of age. caring and stimulating environment where every child feels confident. Originating in Europe in the late 18th and early 19th century. however the Nursery Education Grant (pre-school funding) can be used at some day nurseries. also are employed. About First Step Child Day Care I. B. day cares were established in the United States by private charities in the 1850s and then due to job opportunities for women this industry has spread all over the world.

IV. The curriculum will be responsive to the needs and abilities of each and every child. Hours of operation are from 6:30 A. Business Objectives By giving Muslim woman an excellent opertunity of child care in Islamic environment we can make possible for her to gain peace of mind and become more productive citizen of the country. therefore Green Nursery will work in partnership with parents and the local community hence identifying your child's needs. incorporating positive opportunities for all Muslim children coming from anywhere in the world.with the aid of play activities and equipment made available to them in a vibrant and motivating environment. London Children¶s connection Inc. Overall Industry or Market England being industrial state houses many child day care centers. These corporations have many branches in various parts of London city and its outskirts. The Service Concept First Step Day Care offers child care services for ages from 3-month infants to 12 years old.M. V.M. and YMCA are more prominent. London Bridge Child Care Services Inc. well-being and education of each child will be utmost importance to the staff. Among these. Sunnah and Islamic values will be main source of our Curriculum. The happiness. 7|P ag e . Quran. Market Analysis a. A 24/7 hostel is also available for children of 7 to 12. to 7:30 P. Monday through Friday.. Thousands of students register to these organizations each year in different programs. There are more than 100 companies operating in London alone.

They spend time with their children as they are reluctant to put their children in traditional day learning centers. Muslim woman who come with their husbands and families usually don¶t work. a higher birthrate and conversions to Islam during the period of 2004-2008 are the main reasons of this increase.5% population of Britain is Muslim and this percentage is even greater in London.000 to 2.4 million in just four years. Competitive pricing. Specific Market Segment First Step Child Care will cater the Muslim community of the country. The Muslim population in Britain has grown by more than 500. 8|P ag e . Maintaining a reputable and untarnished reputation in the community. they would definitely let their children in day care and does work their selves. These institutes are not enough to cater the growing need of the Muslim population which is growing day by day. 2. 2. 3. Quality care. Yasmin Beg Hall and Green Nursery School are prominent day care Centers dedicated to Muslim children. Competition Among hundreds of day care centers there are only a few which provide dedicated services to Muslims. Keys to success for the company will include: 1. d.b. Immigration. Oakwood Early Years. Keys to Success. c. according to official research collated for The Times. If there is an Islamic day care center providing quality services keeping Islamic values alive.

The region received 160. equivalent to 2 per 9|P ag e . Less competition in the Islamic segment. Flexible hours 5.000 international migrants in 2007. with a constant inflow of new migrants from abroad.4. the highest proportion of non-white British ethnic origin. Market demographic London has a relatively young population. Promoting Islamic values 6. Marketing a.

the population tending to be younger than in the country as a whole.3 million in 2001. 10 | P a g e . with the average annual increase working out at nearly 40. As our target is Muslim community which is increasing day by day there lies a huge demand for a Muslim specific day care center. this increases the demand for child care facilities.000 new residents.000. Market Needs With inflation continuing to increase every year. The most densely populated boroughs were Kensington and Chelsea with nearly 15.000.000 people left London in 2007 í 250. according to official research collated for The Times. This large annual turnover resulted in a small net reduction in the region¶s population of 12.000 to other countries. an increase from 7. In 2007. In the same period the number of Christians in the country fell by more than 2 million.800 people per square kilometre. the research by the Office for National Statistics reveals.000 people per sq km. We do not foresee this trend turning in the near future. The Muslim population in Britain has grown by more than 500. and Islington with nearly 13. and intend to capture a share of this market. the population will increase by 15 per cent to 8. The overall population density of London was 4.0 per cent of the population were children aged under 5. In turn. About 340.000 to 2. The population multiplied 10 times faster than the rest of society.000. London¶s age structure also differs from the UK¶s .9 per cent in the UK. 7. compared with 5.4 million in just four years. accounting for 12 per cent of the UK total.6 million residents in 2007. London is the second largest region in terms of total population.6 million by 2026.cent of its population. it has become necessary for more families to rely on two incomes to survive. There were 7. b.000 went to other parts of the UK and 90. and 44 per cent were in the age band 20 to 44 compared with only 35 per cent of the UK population. Based on 2006 population projections. Migration to London from the rest of the UK accounted for a further 160. but there were considerable differences between the boroughs.

have a majority of the market share. Yasmin Beg Hall and Green Nursery being Muslim specialized day care center are in direct competition with us. Competition There are over 200 child care providers in the local area. Being specialized center for Muslims it will incorporate teaching of Quran and hadith into young Muslim minds. The goals of the center are dualsided: to help Parents feel good about the care of their children. and YMCA. such as London Bridge Child Care Services Inc. Strategy and Implementation Summary First Step Child Care will succeed by offering its clients' children a safe and secure care environment. We have indirect competition with these day care centers. Additionally some companies and universities also have inhouse child care centers which also take some market share. These larger chains compete well because of a good reputation among the consumer market. and fun experience for the child. 11 | P a g e . educational. Oakwood Early Years. London Children¶s connection Inc. and to make it a safe.c. and close personal attention. The larger commercial chain child care centers.

a silent partner.beginning in June 2012or as otherwise dictated by enrollment. gradual investments in the instructional staff will be made over the next 3 years . for the first 18 months. 5.2 Sales Strategy First Step Child Care will make a significant profit through the excellent care of children. The company expects todouble its' clientele every six months. a campus director and administrative assistant. Even though First Step Day charges less. the company will see profit within the first year due to beneficial word-of-mouth advertising.5.1 Competitive Edge First Step Child care competitive edge is the facility's efforts in obtaining all appropriate licensing and certifications. Management And Human Resource The opening management team of First Step Day Care will consist of the founder. Additionally. Organizational Structure 12 | P a g e . Being one of the few child care centers First Step gains a competitive edge for gaining Muslim buyers. As the college grows.

Muhammad Harris.First Step Day Care depends on the founder. Degree in Education 2 years facilities administration/support experience with the University of Hull 2+ years Regional Operations Manager 5+ years managerial/supervisory experience 3+ years grant writing. Licensed child care facility owner Vast knowledge of Hillsborough County Child Care Licensing requirements and government supplemental programs Campus Director . curriculum oversight and management of all instructors. technical writing. y y y y y B. Campus Director and VP of Education Operations for management in the following roles: Management Team Owner/President±Mr Shah Fahad. y y y MBA in Marketing For university of Hull Advanced degree in Computer Science Highly energetic and motivated Industry Consultant±Shah FaisalThe Industry Consultant will be relied upon for her industry expertise.S.Shaista Rani y y y y Collegiate-level Public Relations education 5+ years customer service experience 8+ years child care industry experience (her mother owns Fat Albert Daycare) Extensive theatre and dance background Personnel Plan 13 | P a g e . y y y y 10 Year owner of Fat Albert Day Care Center He is father of the owner Shah Fahad. providing valuable insight to rules. The Campus Director will be responsible for daily operations. regulations and governmental programs that may benefit the college. The Owner/President will have overall fiscal responsibility. workflow and process documentation experience VP of Education Operations±Mrs. caregivers and tutors. ensuring that the business is financially sound and attains its planned goals.

Startup Summary Start-up 14 | P a g e .000 291.000 0 10 210.000 252.As the Personnel Plan shows.000 138.000 Financial Data Financial Data a. always keeping in mind the number of children in need of care at the center.000 2011 80. the company expects to make gradual investments in care Personnel over the next three years.000 0 13 375.000 0 12 332.000 2012 84. Table: Personnel Personnel Plan Managers (2) Care Staff Other Total People Total Payroll 2010 72.

000 20.000 0 67. 515.000 0 67.000 0 0 0 0 30.000 in the third year plan implementation.000 1.000 in the second year.000 70. Sales Forecast As the following table shows.000 350 100 250 300 200 150 250 400 3.000 in the first year. Table: Sales Forecast 15 | P a g e .000 30.000 ( 3.000 b. the company plans to deliver sales of approximately 262.Child Onwer .000 67.Freelancer Other Total Investment Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Current Liabilities Long-term Liabilities Total Liabilities Loss at Start-up Total Capital Total Capital and Liabilities 20.000) 37. and 674.000 0 40.000 67.Requirements Start-up Expenses Legal Brochures Stationery etc. Activity Supplies Food Preparation Supplies First Aid Supplies Cleaning Supplies Nap Time Bedding Other Total Start-up Expenses Start-up Assets Needed Cash Balance on Starting Date Other Current Assets Total Current Assets Long-term Assets Total Assets Total Requirements Funding Investment Owner .

025 2012 661.00 2011 420.Month Drop-In Child ± Hour Other Total Sales 2010 400. Break-even Analysis The Break-even Analysis is based on the average of the first-year figures for total sales by Units.625 0 261.00 3.515 2011 1.240 0 674.15 0.875 0 2. These are presented as per-unit revenue.31 0.75 0.000 3.00 0.000 11. per-unit cost.00 2012 441. Table: Break-even Analysis 16 | P a g e .90 0.200 3.Hour Other Sales Full-Time Child .500 13.00 2011 11.500 4.400 1.700 2012 1.00 2010 256. and by operating expenses.Month Drop-In Child ± Hour Other Total Unit Sales 2010 640 1.00 Direct Cost of Sales Full-Time Child .00 0. These conservative assumptions make for a more accurate estimate of real risk.500 Unit Prices Full-Time Child .800 0 16.00 3.000 2012 18.Hour Other Subtotal Direct Cost of Sales 2010 6.Sales Forecast Unit Sales Full-Time Child .000 5.80 0.00 2012 12.600 c.025 0 515.Month Drop-In Child .500 0 4. and fixed costs.625 2011 504.Month Drop-In Child ± Hour Other 2010 10.00 3.Month Drop-In Child .00 0.00 0.740 Direct Unit Costs Full-Time Child .000 0 5.200 2.600 0 21.806 2011 13.406 0 7.

the company expects to continue its steady growth in profitability over the next three years of operations.025 $16.740 $21.625 $7.375 Break-even Analysis $30.000 $0 2013 $674.03 $3.000) ($20.10 $22. Pro Forma Profit and Loss Sales Direct Cost of Sales Other Production Expenses 2010 $261.600 $0 17 | P a g e .000 $10.000 $20.806 $0 2012 $515.Break-even Analysis: Monthly Units Break-even Monthly Revenue Break-even Assumptions: Average Per-Unit Revenue Average Per-Unit Variable Cost Estimated Monthly Fixed Cost 222 $23.000) ($30.000) 0 80 16 240 320 400 Monthly break-even point d.063 $104.000 $0 ($10. Projected Profit and Loss As the Profit and Loss table shows.

500 $0 $268.000) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 18 | P a g e .000 $499.80% Expenses: Payroll Sales and Marketing and Other Expenses Depreciation Leased Equipment Certifications & Inspections Utilities Insurance Rent Payroll Taxes Other Total Operating Expenses Profit Before Interest and Taxes Interest Expense Taxes Incurred Net Profit Net Profit/Sales Include Negative Taxes $210.806 $253.250 $0 $525.000 $49.600 $20.000 $42.600 $653.000) ($8.000 $2.742 11.291) -6.800 $2.000 $2.800 $3.090 $780 $38.050 $128.21% TRUE $4.200 $2.000 $0 $0 $2.000) ($10.61% FALSE $332.000 $25.000) ($4.000) ($6.117 13.025 96.140 96.400 $1.60% TRUE $375.600 $22.193 $89.000 $3.000 $18.500 $2.000 $56.500 ($14.Total Cost of Sales Gross Margin Gross Margin % $7.681) $2.000 $0 $0 $1.800 $0 $411.000 $0 $0 $2.610 $0 ($17.02% $16.819 97.604 $59.125 $1.780 $25.000 $31.900 $87.000 $0 ($2.89% $21.

Appendix I Sales Forecast 19 | P a g e .

Appendix ii Personnel Plan 20 | P a g e .

Appendix III General Assumptions 21 | P a g e .

References 22 | P a g e .

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