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× Mindset
× Personal blocks to creativity
× Organisational blocks to creativity

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 MINDSETEXAMPLES
× 0e have always done it this way, why change?
× There can only be one way to do it properly.
× It¶s experience that counts, it¶s the only way to
learn.
× I learned to to it this way and it never lets me
down.
× Televisions are for receiving information ± not for
two way communication

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 MINDSETLO¬S¬EATIVITY

× Mindset is a condition in which an individual

becomes over-sensitized to some part of the
information available at the expense of other
parts.
× It is characterized by one-right-answer thinking,
looking for reasons why something will not work,
and misplaced emphasis on logical thinking.

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 PESONALLO¬STO
¬EATIVITY

× ½trategic ± inflexible thinking

× Value ± rigid personal values
× Perceptual ± narrow focus
× ½elf-image ± fear of failure

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 OANISATIONALLO¬STO
¬EATIVITY
× Ômphasis on managerial control
× ½hort range thinking
× Analysis paralysis
× Rigid hierarchical structures
× Ôxpected payoffs
× Market versus technology orientation
× Pressure to achieve more with less

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