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Feasibility Study ³Tutti-Puto with Bavarian filled´
Apreku, Felix Brul, John Micheal
Sayoc, Loven Kevin
Chapter I ± Summary of the Project 1.1 Name of the Firm
The BAS Food Corporation was built by three Letranite taking up Business Management major in Marketing Management. Felix Apreku, JM Brul and Kevin Sayoc came with the firm name BAS by combining the first letter of their surnames. The BAS food corporation would handle the brand name ³Tutti-Puto with bavarian filled´ as the main product endorsed. 1.2 1.2.1 Location Head Office The head office along with the plant itself is located at _______________. More detail here. 1.2.2 Plant Size The size of the plant or venue is _______square meters. 1.3 Brief Description of the Project Tourists who came to see the beauty of the historical place of Intramuros, Manila will be given the chance to taste the all-time Filipino famous pastry puto. But here is the twist, this puto is not an ordinary puto or steamed muffin, it has different fruity flavor puto and inside is a rich
Bavarian cream filled, really not an ordinary puto to have. But of course as a treasure of Filipino pasty dish the team still preserve the original recipe of it. The team behind the great idea in innovation of Filipino pasty came up with the business name ³Tutti-Puto with Bavarian Filled´ derived from the famous ³tutti-fruity´ yogurt food parlor. To finance this project each of the three members would contribute time, work, dedication and the correct allocated amount capital given to each. The profit and same as well as the losses will be divided equally as being agreed the each of the members. The BAS Food Corporation is not into great formality, as long as decisions are made in a cup of coffee and everyone agreed then it will be honored. 1.4 1.4.1 Project Summary Market Feasibility The main market of the business is the Intramuros, Manila Location. Intramuros is famous for its historical value. Intramuros is also a business area and a hot tourist spot. WOW Philippines is also located inside Intramuros. 1.4.2 Technical Feasibility The firm assures the supplies of raw materials used to produce ³Tutti-Puto with Bavarian Filled´ are sufficient to supply the target area. Different suppliers around metro manila will be contracted to supply all the business needs. BAS Food Corporation uses cheap but quality raw materials for the possibility of cheap but delicious and quality consumable product. For the designated price for each piece assurance of satisfaction for each peso it cost. The packaging has different containers depends of the amount of purchase. The firm also has the idea of special packaging theme depending in the season. BAS Food Corporation hires the best of the best when it comes to baking Filipino pasties. Different requirement such as drug test, hygiene test, etc. will be conducted upon hiring applicants to be a main baker for a ³Tutti-Puto with Bavarian Filled´ stall.
Management Feasibility The business will of course need to hire employee and open opportunity to the people to
be a part of the team. The stall/ Food Parlor would need a professional Baker and a Cashier. Supervisors will be the higher managers who are inside of the firm. 1.4.4 Financial Feasibility The capital for the business is estimated Php60, 000.00 including the raw materials, furnishings, equipments and employees salary. This will also cover the annual advertising needed by the firm to promote the business itself. 1.4.5 Socio-Economic Impact Profit generating business, that¶s the main plan, but of course BAS Food Corporation did not forget about being a Filipino. That is why the main product it offers is a famous Filipino pastry. This will help to promote the Philippines and create a new and brighter image in Filipino food category. And some time in the near future the Filipino ³Tutti-Puto with Bavarian filled´ will be famous all over the world and make tourist visit the Philippines to relax and taste the original, mouth watering and most delicious ³Tutti-Puto with Bavarian filled´. Every business is in need of employing workers. That makes every business a job generating firm. Giving the opportunity of being hired and become a part of the firm will give them a source of income. As a business, the Firm assures a fair and the correct tax to pay the government. The laws will always be practiced and applied in our business ethics. Chapter II ± Introduction/ Background of the Study 2.1 Brief Background of the study BAS Food Corporation is handling the brand ³Tutti-Puto with Bavarian filled´ as being categorized as food industry. The Firm choose ³Tutti-Puto´ as the main product because Puto is an original Filipino pasty and as a proud Filipino, introducing ³Tutti-Puto´ to the world by
offering it to the tourist from different country who visit ours, will make puto know all over the world. ³Tutti-Puto´: The word ³Tutti´ which came from the world famous ³Tutti-Fruity´ Brand which offers different fruity flavor of yogurt. And ³Puto´ which derived from our Filipino pasty ³Puto´ 2.2 Objectives of the study The main purpose of the study is to determine if the idea of the business is feasible or marketable in the market. The idea is new but it is not sufficient of being marketable. The study will also show on how the business should be manage, choose its target, promoted, how it should run and all things needed to be done before proceeding to the actualization of the business. 2.3 Operational Definition of Terms
Puto is a steamed rice cake popular in the Philippines. It has a spongy and slightly fluffy texture. Steaming, a popular cooking method in this country along with boiling and roasting, was incorporated into Filipino cuisine and cooking by other Asian countries. Rice, the main ingredient in this dish, is an important staple for the Philippines. Muffin cups are round sheets of paper, foil or metal, with scallop-pressed edges, giving the muffin a round cup shape. They are used in the baking of muffins to line the bottoms of muffin tins, to facilitate the easy removal of the finished muffin from the tin. The advantage to cooks is easier removal and cleanup, more precise form, and moister muffins; however, using them will prevent a crust. Mixing Bowl is a bowl used for mixing of ingredients. Coconut milk is a sweet, milky white cooking base derived from the meat of a mature coconut.
Rice flour may be made from either white rice or brown rice. To make the flour, the husk of rice or paddy is removed and raw rice is obtained. The raw rice is then ground to form rice powder, also known as rice flour. Baking powder is a dry chemical raising agent used to increase the volume and lighten the texture of baked goods such as muffins, cakes, scones and North American biscuits. Sugar is an informal term for a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose characterized by a sweet flavor. In food, sugar almost exclusively refers to sucrose, which primarily comes from sugar cane and sugar beet. Other sugars are used in industrial food preparation, but are usually known by more specific names glucose, fructose or fruit sugar, high fructose corn syrup, etc. 2.4 Scope and limitation of the study This study covers the information gathered from tourist and few by passers around the venue WOW Philippines, Intramuros, Manila. This will not cover further information about tourism programs and any other information related to tourism. The study is focused about the perspective of foreign tourist about having and trying our Filipino delicacies that the business offers. Chapter III ± Market Study 3.7.1 Product
Our main product is the all time favorite Filipino pastry ³Puto´ with the unique varieties of flavors including the Bavarian filled Puto which is new to our Filipino variety of pastry. Puto Ingredients : 1/4 c. of butter or margarine, softened (not melted) 1 c. of flour 1 teaspoonful of baking powder 5 rounded tablespoonfuls of sugar
3/4 c. of milk 4 egg whites 1/2 c. of assorted flavorings powder Injected with Bavarian Cream slices of any quick melting cheese (Good for 7 pieces) Bavarian Ingredients: 2 tablespoons unflavored gelatin 1/2 cup cold water 4 egg yolks 1/2 cup white sugar 1 pinch salt 2 cups milk 1 teaspoon vanilla extract 2 cups heavy cream
Puto is categorized as pastry under food category. 220.127.116.11 Brand
BAS food corp. owns the brand ³Tuti-Puto´. This brand name was adopted due to Puto is an original Filipino pastry.
The packaging for our product is divided in to three(4) kinds. Individualy, 4¶s , 9¶s pieces and other larger order. ³Tuti-Puto´ 4¶s will be placed in a square paper box covered in a thin plastic wrap to preserve freshness. 9¶s will be place in a larger paper box wrapped in a same plastic wrap. For a larger quantity of orders it would be placed in a box that can carry 20-30 pieces of puto. Also ³Tuti-Puto´ can be purchased per piece placed in a small brown paper bag.
Our pricing is based on the sum of prices of the ingredients plus 20% additional divided to each servings. More likely the price value per piece is Php7.00 Php28.00 for 4 pieces and Php63.00 for 9 pieces
Place of distribution
³Tuti-Puto´ stall will be located in the streets of WOW Philippines, Renting space if necessary. The main target of our business is the tourist, family and students who visited the venue for recreational value.
Promotions and Advertisements
For promotions and advertisements we will put up tarpaulins in front of our stall that can be seen from afar, this is to attract many customers as possible. This is a simple but very effective promotional/advertising strategy.
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