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Submitted to



Constituent of Charotar University of Science and Technology

Presented by


M.B.A Semester-2I

ROLL. NO. 09/ MBA/21



I, ASHWIN B. NIMJE, hereby declare that the DOCUMENTORY REPORT on titled
Ltd.” On subject of “ANALYSIS OF BALANCE-SHEET” is a result of my own work and
my indebtedness to other work publications, if any, have been duly acknowledged.

Place: Changa

Date:6-6-2010 ASHWIN B. NIMJE


There is a summer training programme in mid-completion of MBA; the trainee is
required to undertake a project that would help him to expand his knowledge.

Practical training in the course allows the trainee to use their skill with sufficient
knowledge to develop an equal balance between the theory and practical mindset and
thereby gives an opportunity to verify the application of theory and practical mindset. It
teaches the trainee to interact with the management concepts.

It is with great sincerity that we would take that challenge. I hope to meet success under
the guidance of our professors.

This report is a perfect platform for suggestions and discussions from experienced and
well knowledge manager.

ACKNOWLEDGEMENT Apart from the efforts of me. TRIPATHI (TAX DEPARTMENT HEAD) for providing me the opportunity to work on this project.M&C. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. Without his encouragement and guidance this project would not have materialized.T DESAI SIR (G. J. M. . I would like to show my greatest appreciation to Mr. S. I would also thank my Mr.S) for giving me a great opportunity for this industrial experience I would like to thank our SUJATA MAM for being our summer guide from college. the success of any project depends largely on the encouragement and guidelines of many others. I feel motivated and encouraged every time I attend his meeting. I also convey my thanks to all those who have knowingly or unknowingly helped me to give this report a realistic dimension.

Profitability Ratios .SWOT Analysis • Ratio Analysis . Liquidity Ratios .AGENDA:- • Overview of GCMMF • Organization Structure • Distribution & Cold Storage Network • Markets Catered To • GCMMF. Solvency Ratios .

FORM OF ORGANIZATION : Co-operative sector GCMMF’s Mission Statement reiterates our endeavour to satisfy the taste and nutritional requirements of the customers of the world. we strive endlessly to offer quality products that provide best value for money. Kolkata. Besides through co-operative networking. Guwahati. Gujarat DEPOTS : 45 BRAND NAME : Amul ZONAL OFFICES : New Delhi. Anand-388 001. . Mumbai. Ahmedabad.GUJARAT COOPERATIVE MILK MARKETING FEDERATION COMPANY PORFILE: NAME OF THE COMPANY : Gujarat Co-operative Milk Marketing Federation Ltd. HEAD OFFICE : Amul Dairy Road. Chennai. through excellence in marketing by our committed team of professionals.

CRISIL. of Producer Members: 2.328 Total Milk handling capacity: 11. Research.4 million litres 2008-09): Milk Drying Capacity: 626 Mts. Risk and Policy Advisory company. India's leading Ratings. Members: 13 district cooperative milk producers' Union No. of Village Societies: 13. per day Cattle feed manufacturing 3500 Mts per day Capacity: BUSINESS PHILOSOPHY OF GCMMF .05 billion litres Milk collection (Daily Average 8.2008-09): 3.79 million No. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money.GCMMF: AN OVERVIEW Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation.22 million litres per day Milk collection (Total . has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF.

HISTORICAL BACKGROUND OF GCMMF . None of its products are adulterated. GCMMF states that its main objective is the 'carrying out of activities for the economic development of agriculturists by efficiently organizing marketing of milk and dairy produce. vaccines and other animal health products. GCMMF aims to market the dairy and agricultural products of co-operatives through: • common branding • centralized marketing • centralized quality control • centralized purchases and • Efficient pooling of milk. veterinary medicines. The biggest strength of GCMMF is the trust that it has created in the minds of its consumers regarding the quality of its products. GCMMF has declared that its business philosophy is as follows: • To serve the interests of milk producers and • To provide quality products that offer the best value to consumers for money spent. agricultural produce in raw and/or processed form and other allied produce'. Amul stands for guaranteed purity of whatever products it produces.The main stakeholder of GCMMF is the farmer member for whose welfare GCMMF exists.

Vallabhbhai Patel (who belonged to Gujarat and who later became the Home Minister of the Central Government). Settling down in Anand was hardly a part of his career plans. In 1949. Mr. The most important feature of these co-operatives was that they were run purely as farmers’ cooperatives. Patel requested to Dr. What Mr. a dairy engineer. Kurien was hardly to bring about such a revolution. Polson’s Dairy in Anand. and to cities in Gujarat. named Dr. especially the chilling and pasteurizing equipment. Tribhuvandas Patel.S. These items of equipment malfunctioned. He observed the exploitation of farmers by the private milk contractors and Polson’s and how the co-operatives could transform the lives of the members. leading to the rejection of large quantities of milk by the Bombay Milk Scheme. maintaining and ordering new equipment to the larger sociological issues involved in organizing the farmers into co-operatives and running these co-operatives effectively. Kurien’s involvement with the Kaira District Co-operative Milk Producers’ Union Limited or KDCMPUL (that was the name of the co-operative registered) grew very rapidly from merely providing technical assistance in repairing. purely by chance. All he wanted was some help in fixing some problems with commissioning some of the equipment just purchased by his co-operative. who had just completed his studies in dairy engineering in the U. came to India and was posted by the Government of India to a job at the Dairy Research Institute at Anand. freedom fighter and social worker. milk was procured from farmers by private milk contractors and by a private company. deciding the prices both of the procured as well as the sold milk. The company arranged to collect milk. which supplied milk to the metropolis of Bombay. . But a meeting with Tribhuvandas Patel changed his life and changed India’s dairy industry. Varghese Kurien. in the district of Kaira in the State of Gujarat. chill it and supply it to the Bombay Milk Scheme. and the decisions of the company regarding the quality and even the quantity of the milk supplied by the farmers were final. At that time. process the milk and sell it in Bombay including to the Bombay Milk Scheme. the headquarters of the district. that would procure milk from the farmers. a unique experiment was conducted that became one of the most celebrated success stories of India. a local farmer. under inspiration from a leading freedom fighter..A. The company had a virtual stranglehold on the farmers.In the 1940s. Dr. India. organized the farmers into co-operatives. Mr. Polson’s exploited its monopoly fully and the farmers were forced to accept very low prices for their products. In 1946. In Gujarat.

.with all the major decisions being taken by the farmers themselves. there were no disputes regarding quantity or quality of the milk supplied by each farmer. the farmers (or. in most cases. supply of cattle feed of good quality. and the quality (the fat content) would be checked through a simple hydrometer. The co-operatives were expanded to cover more and more areas of Gujarat and in each area. The co-operatives were not “run” by a separate bureaucracy with its own vested interests: the farmers were truly in charge of their own decisions. a network of local village level co-operatives and district level co-operatives were formed on a pattern similar to that at Anand (the so called Anand pattern). All these were strictly on payment basis: none of the services were free. their wives and daughters) would bring their milk to the village collection centers where the milk would be checked for the quantity in full view of all. Any farmer could become a member by committing to supply a certain quantity of milk for a certain number of days in a year and would continue to be a member only if he kept up this commitment. KDCMPUL became better known by the brand name of the products marketed by it (Amul) than by the name of the co-operative itself. Thanks to the above mechanism. It was soon realized that it was not enough to merely act as the collection and selling agents for the farmers. and in the morning for the evening milk. A variety of support services were required to enable the farmers to continue selling their milk of adequate quality and to avoid disasters such as death of their cattle (for a family owning just one or two cattle and depending on its milk for their income. again in full view of all. actually. raising milch cattle could become a good supplementary source of revenue to many households. The farmers were progressively given new services such as veterinary care for their cattle. This experiment of organizing farmers into co-operatives was one of the most successful interventions in India. A very loyal clientele was built up who experienced prosperity on a scale they could not have dreamt of ten years earlier. since with good prices paid for their milk. death of cattle could indeed be a disaster). education on better feeding of cattle and facilities for artificial insemination of their cattle. Each day. This prompt settlement in cash was a great attraction to the farmers who were usually cash starved. The farmers would be paid in the evening for the milk supplied by them in the morning.

KDCMPUL built a plant to convert surplus milk produced in the cold seasons into milk powder and butter. a plant to manufacture cheese and one to produce baby food were added. In 1958. Subsequent years saw the addition of more plants to produce different products. Starting from a daily procurement of 250 liters’ per day in 1946 had become a milk giant with the milk procurement at about 10 million liters’ per day by 2007 with 12 dairy plants all over the State of Gujarat. In 1973. ORGANIZATION STRUCTURE . easy to remember and carry a wholly positive connotation. as its members (ordinary share holders). the district level milk unions. This became the flagship brand for all the dairy products made by this Union. It was also a word easy to pronounce.Amul meant priceless in Sanskrit. In 1954. It had. the milk societies/district level unions decided to set up a marketing agency to market their products. It was registered as a co-operative society on 9 July 1973. This agency was the Gujarat Cooperative Milk Marketing Federation (GCMMF).



The above three-tier structure was set-up in order to delegate the various functions. milk collection is done at the Village Dairy Society. . This helps in eliminating not only internal competition but also ensuring that an economy of scale is achieved. This structure consists of a Dairy Cooperative Society at the village level affiliated to a Milk Union at the District level which in turn is further federated into a Milk Federation at the State level. As the above structure was first evolved at Amul in Gujarat and thereafter replicated all over the country under the Operation Flood Programme.THE THREE-TIER "AMUL MODEL" The Amul Model is a three-tier cooperative structure. it is known as the ‘Amul Model’ or ‘Anand Pattern’ of Dairy Cooperatives. Milk Procurement & Processing at the District Milk Union and Milk & Milk Products Marketing at the State Milk Federation.

the VDCS in an independent entity managed locally by the milk producers and assisted by the District Milk Union. etc. It has membership of milk producers of the village and is governed by an elected Management Committee consisting of 9 to 12 elected representatives of the milk producers based on the principle of one member.GCMMF is Responsible for Marketing of Milk & Milk Products Responsible for Procurement & Processing of Milk Responsible for Collection of Milk Responsible for Milk Production. Artificial Insemination services. come together and form a Village Dairy Cooperative Society (VDCS). It has membership of Village Dairy Societies of the District and is governed by a Board of Directors consisting of 9 to 18 elected representatives of the Village Societies. conducting training on Animal Husbandry & Dairying. It also employs various people for assisting the Managing Director in accomplishing his / her daily duties. • Selling liquid milk for local consumers of the village • Supplying milk to the District Milk Union Thus. cattle-feed sales. having surplus milk after own consumption. The village society further appoints a Secretary (a paid employee and member secretary of the Management Committee) for management of the day-to-day functions. It also employs various people for assisting the Secretary in accomplishing his / her daily duties. The main functions of the VDCS are as follows: • Collection of surplus milk from the milk producers of the village & payment based on quality & quantity • Providing support services to the members like Veterinary First Aid. VILLAGE DAIRY COOPERATIVE SOCIETY (VDCS) The milk producers of a village. one vote. . The Milk Union is the second tier under the three-tier structure. fodder & fodder seed sales. The Village Dairy Cooperative is the primary society under the three-tier structure. The Milk Union further appoints a professional Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. DISTRICT COOPERATIVE MILK PRODUCERS’ UNION (MILK UNION) The Village Societies of a District (ranging from 75 to 1653 per Milk Union in Gujarat) having surplus milk after local sales come together and form a District Milk Union. mineral mixture sales.

• Conducting training on Cooperative Development. . • Selling liquid milk & milk products within the District • Process milk into various milk & milk products as per the requirement of State Marketing Federation. It has membership of all the cooperative Milk Unions of the State and is governed by a Board of Directors consisting of one elected representative of each Milk Union. The State Federation further appoints a Managing Director (paid employee and member secretary of the Board) for management of the day-to-day functions. • Establish distribution network for marketing of milk & milk products. Artificial Insemination services. It also employs various people for assisting the Managing Director in accomplishing his daily duties. STATE COOPERATIVE MILK FEDERATION (FEDERATION) The Milk Unions of a State are federated into a State Cooperative Milk Federation. mineral mixture sales. The Federation is the apex tier under the three-tier structure. etc. cattle-feed sales. • Pooling surplus milk from the Milk Unions and supplying it to deficit Milk Unions. The main functions of the Federation are as follows: • Marketing of milk & milk products processed / manufactured by Milk Unions. • Providing support services to the Milk Unions & members like Technical Inputs. • Decide on the prices of milk to be paid to milk producers as well on the prices of support services provided to members. management support & advisory services. • Arranging transportation of milk & milk products from the Milk Unions to the market. • Creating & maintaining a brand for marketing of milk & milk products (brand building).The main functions of the Milk Union are as follows: • Procurement of milk from the Village Dairy Societies of the District • Arranging transportation of raw milk from the VDCS to the Milk Union. Animal Husbandry & Dairying for milk producers and conducting specialized skill development & Leadership Development training for VDCS staff & Management Committee members. fodder & fodder seed sales. • Establish Chilling Centres & Dairy Plants for processing the milk received from the villages. • Providing management support to the VDCS along with regular supervision of its activities. • Providing input services to the producers like Veterinary Care.

Anand has become the focal point of dairy development in the entire region and AMUL has emerged as one of the most recognized brands in India. • Decide on the prices of milk & milk products to be paid to Milk Unions. be it Amul in Gujarat or Verka in Punjab. These cooperatives today collect approximately 23 million kgs. Procurement & Processing as well as Marketing Planning. • Decide on the products to be manufactured at various Milk Unions (product-mix) and capacity required for the same. • Arranging Finance for the Milk Unions and providing them technical know-how. Vijaya in Andhra Pradesh or a Nandini in Karnataka. of milk per day and pay an aggregate amount of more than Rs. The dairy industry in India and particularly in the State of Gujarat looks very different. India for one has emerged as the largest milk producing country in the World.25. Gujarat has emerged as the most successful State in terms of milk and milk product production through its cooperative dairy movement. . The Kaira District Cooperative Milk Producers’ Union Limited. This entire process has created more than 190 dairy processing plants spread all over India with large investments by these farmers’ institutions. ahead of many international brands. Today. who are processing and marketing milk and milk products profitably. • Conduct long-term Milk Production. • Arranging for common purchase of raw materials used in manufacture / packaging of milk products. we have around 176 cooperative dairy Unions formed by 1. • Designing & providing training on Cooperative Development. We move to the year 2008. • Establish feeder-balancing Dairy Plants for processing the surplus milk of the Milk Unions.000 dairy cooperative societies having a total membership of around 13 million farmers on the same pattern.125 billion to the milk producers in a year. • Conflict Resolution & keeping the entire structure intact. Technical & Marketing functions.

5 million liters of milk procured per day • Rs.8 million milk producer member families • 13. • Largest milk handling capacity in Asia • Largest Cold Chain Network • 48 Sales offices. 150 crores • Winner of APEDA award for nine consecutive years MAIN AWARDS • GCMMF bags APEDA AWARD for 11th year in a row • Amul Pro-Biotic Ice-cream Gets No.The Taste Of India (GCMMF)Receives International CIO 100 Award For Resourcefulness • Rajiv Gandhi National Quality Award . 150 million disbursed in cash daily • GCMMF is the largest cooperative business of small producers with an annual turnover of Rs. 1 Award At World Dairy Summit • Ramakrishna Bajaj National Quality Award-2003 • Amul . 5 lakh retail outlets • Export to 37 countries worth Rs.759 village societies • 13 District Unions • 8. 3000 Wholesale Distributors.1999 .ACHIEVEMENTS OF GCMMF • 2. 53 billion • The Govt. of India has honored Amul with the “Best of all categories Rajiv Gandhi National Quality Award”.

AMUL is available today in over 40 countries of the world.AMUL BRAND BUILDING GCMMF (AMUL) has the largest distribution network for any FMCG company. Japan and China. Thailand. the Gulf Region. Development. UHT Milk.000 wholesale dealers and more than 5. AMUL is exporting a wide variety of products which include Whole and Skimmed Milk Powder. Amul emerged as the leading Indian brand according to a survey by Synovate to find out Asia's top 1000 Brands. • An office culture which is steeped in camaraderie and encourages everyone to take responsibility. no matter how lowly or how surmounting the task might have been. more than 3. Marketing is simply our tool to achieve our ultimate objective – Human Development. In essence our CORE COMPETENCIES are the following: • We see ourselves as being in the business of development. West Indies. be it of products.000 retailers. The Philippines. The major markets are USA. Cottage Cheese (Paneer). people or processes. . In September 2007. Clarified Butter (Ghee) and Indigenous Sweets. The spirit of development can be seen and felt in everything that we do. and [SAARC] Singapore. not just marketing. • Having people who have contributed their best in whatever they have done. AMUL is also the largest exporter of dairy products in the country. and countries in Africa. • A willingness to put in good solid hard work and be innovative in our work.00. • An ability to just hang in there and bear adversity. It has nearly 50 sales offices spread all over the country.

on-going research on the latest development to ensure continuous improvement and through application of quality and food safety management systems and eco-friendly operations. empowerment of our employees through continuous up-gradation of their skill.QUALITY POLICY GCMMF are committed to consistently meeting the dynamic needs of our customers across the world and delighting them by our excellence in service and by providing products with innovative taste and nutrition features. delivery system. GCMMF strive to achieve our goals through application of state-of-the-art technology/process. GCMMF will strive to be the world leader in the market of food products. We will strive to bring in a qualitative change in the lives of our milk producers by ensuring the most profitable returns to their produce through professional marketing efforts. TQM ACTIVITIES • Small Group Activities (SGA) • Kaizen recording • Other related TQM activities co-ordinate through HRD Department ANNUAL MANAGEMENT ACTIVITIES • NPD Launch Plan • Annual Trade Scheme/BTL/POP Calendar • Annual Advertising Plan • Annual Marketing Plan • Fixing Annual Sales Targets • Hoshin Kanri Preparation every six months . a vibrant work environment for an effective and efficient operation of marketing and service network.

Dy.DEPATMENT AND ITS HEAD 1 MARKETING DESPATCH Sh. Asst. General Manager A)ACCOUNTS PRESENTATION Sh Atul Kumar Agrawal. Dy. Nirag Garg. Amal Bhattacharya. India . General Manager PROCEDURES ISD 8 Sh. Manager 5 DISTRIBUTION Sh. S K Bhalla. Harish Patel.Jhala. Manager EIAS MANUAL ICE CREAM CELL 9 DEMO Sh. Jayen Mehta. Manager DEMO1 A)QUALITY ASSURANCE 10 Sh. General Manager DAIRY TECHNOLOGY FOR 12 List of Artical NON DAIRY TECHNOLOGIES BOARD OF DIRECTORS Gujarat Co-operative Milk Marketing Federation Limited. Manager 2 COMMERCIAL Sh. K. Manager 6 EXPORT Sh. S. General Manager B)PFA GUIDE 11 PURCHASE Sh. K B Suthar.M. Anand. S T Desai. General Manager HRD 7 STANDARD OPERATING Dr. General 3 B)ACCOUNTS MANUAL Manager C)AUDIT MANUAL 4 CO-OPERATIVE SERVICES Sh H P Rathod. Asst.P Singh.

Shamalbhai B. Solanki Chairman . Patel Chairman Sabarkantha District Co-operative Milk Producers’ Union Ltd Himatnagar 4. Shri. Parthibhai G. Shri. Parmar Chairman Kaira district Co-operative milk Producers’ Union Ltd. Bhatol Chairman Gujarat Co-operative Milk Marketing Federation Limited Chairman Banaskantha District Co-operative Milk Producers’ Union Ltd. Bhupendrashinh P. Anand 3.Registered Under Gujarat Co-operative Societies Act-1961 1. Shri. Madhubhai B. Baroda 5. Anand 2. Shri. Shri. Shrivastav Chairman Baroda District Co-operative Milk Producers’ Union Ltd. Ramsinbhai P.

Dr. Mohanbhai R. Natvarbhai D. Govindbhai S. Bharuch 8. Shri. Shri.Panchmahal District Co-operative Milk Producers’ Union Ltd. Shri. Chaudhary Chairman Mehsana District Co-operative Milk Producers’ Union Ltd. Desai Chairman Bharuch District Co-operative Milk Producers’ Union Ltd. Patel Chairman Surat District Co-operative Milk Producers’ Union Ltd. Bharwad Chairman . Mehsana 10. Anand 9. Shri. Vipulbhai A. Godhara 6. Surat 11. Manubhai A. Rajkot 7. Amrita Patel Invitee Member Chairman National Dairy Development Board. Shri. Ranpariya Chairman Rajkot District Co-operative Milk Producers’ Union Ltd.

Rana Chairman Gandhinagar District Co-operative Milk Producers’ Union Ltd. M. Shankarsinh R. R. Gandhinagar 14. Shri. Ahmadabad 12.Ahmedabad District Co-operative Milk Producers’ Union Ltd. Shri. Rabari Chairman Surendranagar District Co-operative Milk Producers’ Union Ltd. B. Shri. Wadhwan city 15. Shri. Valsad 13. Vyas MANAGING DIRECTOR BANKERS • Bank of Baroda . P. Sompura Chairman Co-operative Societies. Malabhai S. Shri. Gujarat State 16. Desai Chairman Valsad District Co-operative Milk Producers’ Union Ltd. Moghabhai M.

Amul dairy. AUDITORS C. Chokshi & Co. Chartered Accountants UNIONS 1. • State Bank of India. anand . • HDFC Bank Ltd. • Kaira District Central Co-operative Bank ltd. C.

Manesar 14. Rajkot dairy. Uttam Dairy. 2. Rajkot 10. Dudhsagar dairy. Surat 8. Dudhmahasagar dairy. Gandhinagar 12. Baroda dairy. Boiser 16. Khatraj 15. Banas dairy. Bharuch 11. Panchmrut dairy. Valsad 13. Vasudhara dairy plant. Himatnagar 3. Palanpur 7. Dudhsagar dairy. Godhra 5. Sabar dairy. Vasudhara dairy. Mehsana 6. Ahmedabad 9. Surendranagar dairy LIST OF PRODUCTS MARKETED: . Baroda 4. Amul Cheese Plant. Gandhinagar Dairy. Sumul dairy.

BREADSPREADS: • Amul Butter • Amul Lite Low Fat Breadspread • Amul Cooking Butter CHEESE RANGE: • Amul Pasteurized Processed Cheddar Cheese • Amul Processed Cheese Spread • Amul Pizza (Mozarella) Cheese • Amul Shredded Pizza Cheese • Amul Emmental Cheese .

• Amul Gouda Cheese • Amul Malai Paneer (cottage cheese) • Utterly Delicious Pizza MITHAEE RANGE (ETHNIC SWEETS): • Amul Shrikhand (Mango. Almond Pistachio.5% fat Milk • Amul Lite Slim-n-Trim Milk 0% fat milk • Amul Shakti Toned Milk • Amul Fresh Cream • Amul Snowcap Softy Mix PURE GHEE: • Amul Pure Ghee • Sagar Pure Ghee • Amul Cow Ghee INFANT MILK RANGE: . Saffron.5% fat Milk • Amul Gold 4. Cardamom) • Amul Amrakhand • Amul Mithaee Gulabjamuns • Amul Mithaee Gulabjamun Mix • Amul Mithaee Kulfi Mix • Avsar Ladoos UHT MILK RANGE: • Amul Shakti 3% fat Milk • Amul Taaza 1.

5% fat • Amul Saathi Skimmed Milk 0% fat • Amul Cow Milk CURD PRODUCTS: • Yogi Sweetened Flavoured Dahi (Dessert) • Amul Masti Dahi (fresh curd) • Amul Masti Spiced Butter Milk • Amul Lassee AMUL ICECREAMS: .5% fat • Amul Slim & Trim Double Toned Milk 1. • Amul Infant Milk Formula 1 (0-6 months) • Amul Infant Milk Formula 2 ( 6 months above) • Amulspray Infant Milk Food MILK POWDERS: • Amul Full Cream Milk Powder • Amulya Dairy Whitener • Sagar Skimmed Milk Powder • Sagar Tea and Coffee Whitener SWEETENED CONDENSED MILK: • Amul Mithaimate Sweetened Condensed Milk FRESH MILK: • Amul Taaza Toned Milk 3% fat • Amul Gold Full Cream Milk 6% fat • Amul Shakti Standardized Milk 4.

Cardamom. Sundae Magic. Chocochips. Fruit Bonanza. Megabite. Badam. Rajbhog. Tricone. Banana) HEALTH BEVERAGE: • Amul Shakti White Milk Food EXPORTS’ PRODUCTS . Ice Candies. Double Sundae) • Assorted Treat (Chocobar. Black Currant. Shahi Anjir. Chocolate. Black Currant. Chocolate) • Amul Kool Cafe • Amul Kool Koko • Amul Kool Millk Shaake (Mango. Cake Magic) CHOCOLATE & CONFECTIONERY: • Amul Milk Chocolate • Amul Fruit & Nut Chocolate BROWN BEVERAGE: • Nutramul Malted Milk Food MILK DRINK: • Amul Kool Flavoured Milk (Mango. Strawberry. Fresh Pineapple) • Sundae Range (Mango. Fresh Strawberry. Strawberry. Chococrunch. Cassatta) • Utterly Delicious (Vanila. Santra Mantra. Roasted Almond) • Nature's Treat (Alphanso Mango. Dollies. Malai Kulfi) • Nut-o-Mania Range (Kaju Draksh. Rose. Frostik. Saffron. Strawberry. Kesar Pista Royale. • Royal Treat Range (Butterscotch. Fresh Litchi.

The major export products are: CONSUMER PACKS • Amul Pure Ghee • Amul Butter • Amul Shrikhand • Amul Mithaee Gulabjamun • Nutramul Brown Beverage • Amul Cheese • Amul Malai Paneer • Amul UHT Milk (Long Life) • Amul Gold Milk • Amul Taaza Double Toned Milk • Amul Lite Slim and Trim Milk • Amul Fresh Cream BULK PACKS • Amul Skimmed Milk Powder • Amul Full Cream Milk Powder GUJARAT COOPERATIVE MILK MARKETING FEDERATION GROWTH CHART GROWTH IN SALES . It has been accorded a "Trading House" status.GCMMF is India's largest exporter of Dairy Products. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 11 years.

Sales Turnover Rs (million) US $ (in millions) 1994-95 11140 355 1995-96 13790 400 1996-97 15540 450 1997-98 18840 455 1998-99 22192 493 1999-00 22185 493 2000-01 22588 500 2001-02 23365 500 2002-03 27457 575 2003-04 28941 616 2004-05 29225 672 2005-06 37736 850 2006-07 42778 1050 2007-08 52554 1325 2008-09 67113 1504 .

PRODUCER MEMBERS YEAR FIGURES 1997-98 1950768 1998-99 2084536 1999-00 2117555 2000-01 2158576 2001-02 2223796 2002-03 2276308 2003-04 2359875 2004-05 2415375 2005-06 2488032 2006-07 2605487 2007-08 2716378 1997-98 3000000 1998-99 2500000 1999-00 2000000 2000-01 2001-02 1500000 2002-03 1000000 2003-04 2004-05 500000 2005-06 0 2006-07 FIGURES 2007-08 VILLAGE SOCIETY .

) YEAR FIGURES . YEAR FIGURES 1997-98 10183 1998-99 10364 1999-00 10411 2000-01 10675 2001-02 10852 2002-03 11132 2003-04 11400 2004-05 11615 2005-06 11962 2006-07 12792 2007-08 13141 14000 1997-98 12000 1998-99 1999-00 10000 2000-01 8000 2001-02 6000 2002-03 2003-04 4000 2004-05 2000 2005-06 2006-07 0 FIGURES 2007-08 MILK COLLECTION (IN LAC.

MILK PROCUREMENT (IN LAC. 1997-98 14062 1998-99 14739 1999-00 15881 2000-01 16137 2001-02 16748 2002-03 18565 2003-04 18163 2004-05 20857 2005-06 22826 2006-07 23841 2007-08 26974 30000 1997-98 1998-99 25000 1999-00 20000 2000-01 2001-02 15000 2002-03 10000 2003-04 2004-05 5000 2005-06 0 2006-07 FIGURES 2007-08 AVG. LITRES/DAY) TOTAL=7953 .

52 1998-99 40.72 80 1997-98 70 1998-99 60 1999-00 50 2000-01 2001-02 40 2002-03 30 2003-04 20 2004-05 10 2005-06 2006-07 0 FIGURES 2007-08 SALES TURNOVER INCLUDING CONSIGNMENT SALES (RS.33 2007-08 73.46 2000-01 44. YEAR FIGURES 1997-98 38. IN CRORES) YEAR FIGURES 1998-99 2219.13 2005-06 62.23 .19 2001-02 45.51 2006-07 65.66 2004-05 57.84 2003-04 49.22 1999-00 43.87 2002-03 50.

84 2007-08 5255.80 2001-02 2336.52 2000-01 2258.96 2004-05 2922.55 2006-07 4277.41 6000 1998-99 5000 1999-00 2000-01 4000 2001-02 3000 2002-03 2003-04 2000 2004-05 1000 2005-06 2006-07 0 FIGURES 2007-08 VILLAGE SOCIETIES COVERED UNDER ARTIFICIAL INSEMINATION PROGRAMME 2007-08 Villages Figures Kaira 997 .48 2002-03 2745.74 2003-04 2881.53 2005-06 3773. 1999-00 2218.

Mehsana 847 Sabarkantha 1050 Banaskantha 894 Baroda 777 Surat 880 Panchmahal 1625 Ahmedabad 271 Valsad 765 Rajkot 273 Gandhinagar 106 Bharuch 68 Kaira 1800 Mehsana 1600 Sabarkantha 1400 Banaskantha 1200 Baroda 1000 Surat 800 Panchmahal 600 Ahmedabad 400 Valsad 200 Rajkot 0 Figures Gandhinagar Bharuch NO. OF ARTIFICIAL INSEMINATIONS PERFORME OF 2007-08 TOTAL=3195275 Villages Figures Kaira 844800 Mehsana 760815 .

Sabarkantha 339301 Banaskantha 354737 Baroda 196210 Surat 194325 Panchmahal 227000 Ahmedabad 31254 Valsad 185657 Rajkot 26206 Gandhinagar 23551 Bharuch 11419 Kaira 900000 Mehsana 800000 Sabarkantha 700000 Banaskantha 600000 Baroda 500000 Surat 400000 Panchmahal 300000 Ahmedabad 200000 Valsad 100000 Rajkot 0 Gandhinagar Figures Bharuch .