INDUSTRIAL REPORT ON TATA MOTORS LTD Submitted for partial fulfillment of the requirement for the awards of Degree

of Bachelor of Business Administration. (BBA) Submitted By: idance of: Vineet gupta Under the Gu Prof. Rachna Chawla

Bharati Vidyapeeth University Institute of Management and Research An ISO 90001:2000 Certified institute NAAC Accredited grades A University .

STUDENT DECLARATION I Vineet Gupta hereby declare that the work presented in this project entitled Ta ta Motors Limited submitted towards completion of project in B.B.A at Bharatiya V idyapeeth University Institute of Management and Research, New Delhi, is an auth entic record of my original work carried out under the guidance of Ms. Rachna, P rofessors, BVUIMR, New Delhi. I have not submitted the matter embodied in this project for the award of any ot her degree.

Vineet Gupta

ACKNOWLEDGEMENT The successful completion of the project would have been far from reality withou t mentioning the people who made an indelible impression while making the projec t. All the very outset thanks to Ms. Rachna Chawla for instructing me and providing me the opportunity to participate in the project and sharing her invaluable kno wledge and experience with me. Her innovative ideas provided me clarity of thoug hts, which helped me to think in the right way. Without her help and guidance completion of the project report would have been v ery difficult. I would also like to give gratitude to all the other faculties wh o helped me in making the project worth wile and successful.

I would also like to express my gratitude to Dr. S.S Vernekar [Director], BVIMR, New Delhi for providing all needful facilities in the campus and the best facul ty for the students. Their thoughtful ideas, comments and conceptual insight into the subject kept me from floundering in my quest. Despite their busy schedule they spared valuable moments for reviewing and rectifying this project work. Due to the proper guidance the making of project report became an enjoyable expe rience and easy to workout. Vineet Gupta Certificate This is to certify that the project titled TATA MOTORS Is a benefice work carried out by Vineet Gupta, a student of Bharati Vidyapeeth Institute of Management & R esearch, University of Pune. It is submitted in partial fulfillment of the requi rement for the award of the Degree of BBA under our guidance and direction. To the best of our Knowledge, it is an original piece of work.

Ms. Rachna Chawla

Certificate This is to certify that the project titled TATA MOTORs Is a bonafide work carried out by Vineet Gupta, a student of Bharati Vidyapeeth Institute of Management & R esearch, University of Pune. It is submitted in partial fulfillment of the requi rement for the award of the Degree of BBA under our guidance and direction. To the best of our Knowledge, it is an original piece of work.

Director of BVIMR Dr.S.S.Vernekar

INDEX CURRENT INDUSRTRIAL SCENARIO CHAPTER: 1 COMPANY INTRODUCTION .. 9 11

4: NATURE OF BUSINESS 1.11: MARKETING STRATEGIES 37 2... .. 25 2..8: DISTRIBUTIONAL CHANNEL COMPETITORS . .44 3.. 20 . 13 15 17 ..60 6.3: AUTHORIZED CAPITAL STRUCTURE . . .10: SUBSIDIARIES . .4: THREAT ...1: STRENGTHS .5: AUDITING COMPANY 44 3. 36 2..8: BOARD OF DIRECTORS 1.. .3: PRODUCTS .56 .3: OPPORTUNITY .. a key raw material.62 BIBLIOGRAPHY ..9: REGISTERED OFFICE 1. 21 .3: TRAINING & DEVELOPMENT POLICIES ... .. ... 32 2.51 CHAPTER 6: SWOT ANALYSIS OF TATA MOTORS . ..2: PRODUCT MIX .1: BRAND .6: PRESENCE OF THE COMPANY . 19 .41 3.. ..1: ORGANIZATION STRUCTURE . . . 42 3.33 2.. 18 . 61 MY LEARNINGS FROM THIS PROJECT . .. ...2: EMPLOYEES RECRUITMENT AND SELECTION PROCEDURES 4.. 12 . .. .1: STOCK EXCHANGE ON WHICH THE COMPANY IS LISTED . 34 2..60 6. .25 2.6: VISION 17: MISSION 1.. . 21 .9: MARKET SHARE .. . has literally pushed the players to the wall..58 6.2: WEAKNESSES . .45 3..12: ADVERTISEMENT EXPENSES .31 2.39 ..5 TYPE AND OWNERSHIP PATTERN 1.55 CHAPTER 5: FACTORY LOCATION 5.48 4.4: CONFLICT RESOLUTION MECHANISM .1..6: BALANCE SHEET .63 CURRENT INDUSRTRIAL SCENARIO In a matter of few months..1 GROUP INTRODUCTION 1. 2. .7: NUMBER OF BRANCHES .49 4..27 2.. 30 2.. 22 CHAPTER 2: PRODUCTS & MARKETING STRATEGY .5: TARGET CUSTOMER ..8: BALANCE SHEET FOR THREE Year s 47 CHAPTER 4: ORGANIZATION STRUCTURE ... ..4: AUDITORS REPORT 42 3..52 4.10: POSITIONING ..1: FACTORY LOCATION . things have begun to appear gloomy for the auto compo nents sector.. . Rapid escalation in steel and iron prices.2: WEIGHT AGE IN INDEX 41 3.2: HISTORY OF GROUP 1.4: PRODUCT LINE .. ..33 CHAPTER 3: FINANCIAL ANALYSIS 40 3. .59 6...24 2..57 .....7: PROFIT AND LOSS ACCOUNT .3: COMPANY PROFILE 1.

Scrap traders or dealers have been refusing to commit on any medium or long-term comm itment of supplying scrap metals even to their regular customers in anticipation of higher price realisations at a future date. AJ Jain. The problem is further compounded by the fact that most of these sm aller foundries supply non critical components to OEMs and getting a price hike from customers has been particularly difficult. In current scenario. Smaller size foundries with castings and forging capacity of around 10. he added that players would have to be selective in their supply contracts with OEM cust omers. is n ot available currently even at Rs 30 per kg. Precisio n Camshafts manufactures camshafts for passenger cars and tractors and counts Ta ta Motors. in the current scenario manufacturers and suppliers would have to share the burden of t his price escalation in pig iron and steel. Bhaveshbhai Patel who also runs his own foundry Vijay Engineering. Raw material forms around 40 to 60 percent of the total cost for a foundry.000 metric tonnes are the ones that are particularly badly hit by the metal pri ce increase. Aut omotive sales have registered around seven percent fall in the period April 2007 to March 2008.Though OEM customers have been dithering on the issue of price increase.000 to 40 . Fou ndries vary the percentage of scrap steel and pig iron used for manufacturing ca stings depending on the cost and availability of these inputs. Engineering and Business D evelopment. as it would not make much sense to continue with production and selling a t cost price or even loss. the situation is clearly tenable and co uld lead to foundries going slow on their production rather than sell at a loss to OEMs. said President. AM Divekar. Rajkot has an estimated 500 foundries an d most are reeling under the rapid price escalation of steel and scrap/pig iron. either on spot or cash basis. Projects at Precision Camshafts. Foundries have no choice but to be selective in terms of customers as they would continue to supply to OEMs willing to give price increase in tune with current market realities and stop supplies to ones that are not responding to the situat ion. which wa s available on spot at around Rs 20-22 per kg till about three months back. The anticipation of higher price realisation is driving the prices more than any fundamental reasons and even pig iron suppliers are getting on to the bandwagon to take advantage of the situation. Though critical component suppliers may not have a major problem in getting the necessary price increase from customers. said Divekar. said DGM. Hyundai and M&M among its key customers. The raw material price escalation has come at a time when foundries dependent on the automotive sector have seen a marked slowdown in all industry segments. Rajkot Engineering Association. Component suppliers point out that scrap steel. . in addition to having a majo r presence in the export market. The unfolding credit crisis also has players on edge of their seat s in terms of continued demand for components from their global customers. according to data from the Society of Indian Automobile Manufact urers (SIAM). said Senior Manager.

TATA AIRLINE-CIVIL AVIATION well known as the chota nawab. IN 1969 he acquired a bankrupt oil mill in Queen Victoria was proclaimed Empress of India.000 employees are guided by the vision to be best in the manner in which we operate best in the products we deliver and best in our . midsize car and utility vehicle segments. They have n number of companies in India and in collaboration with other foreign companies Indian Companies: 4.1 COMPANY INTRODUCTION 1. EIGHT-HOUR WORKING DAY in 1912. Europe. hospitality and airlines.1 Group introduction Jamsetji Nusserwanji Tata (1839 . of which 61 per cent is from business outside India. India s first software company. TATA CNSULTANCY SOFTWARE one of the leading consultancy in the world They also work for the welfare of the workers as they introduce. started business with name as TATA since than compan y hasn t stop and became a global enterprise. and Tata Motors. Jamsetji were inspired by the spirit of nationalism which led the foot for the group. the Tata Nano. in 1998 and recently unveiled the world s lowest-cost car. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.543crore). It is the leader in commercial vehic les in each segment. 35 651.48 crores (USD 8. power. In year 1868 Jamsetji Tata.5 billion (around Rs2 51. The group pioneered€several indu stries of national importance in India: steel. In more recent times. and the United States.3: COMPANY PROFILE Tata Motors Limited is India s largest automobile company.1904) was a pioneer of Indian industrialism as well as the founder of the Tata Group. the Indica. and the world s second largest bus manufacturer. FREE MEDICAL AID in 1915 SCHOOLING FACILITY FOR CHILDREN in 1917 LEAVE WITH PAY WORKERS PF SCHEME in 1920 1. Revenues in 2007-08 are estimated€at $62. with revenues of Rs.000 people worldwide. the Tata group s pioneering spirit has been showcased by com panies like Tata Consultancy Services. The company s 23.8 billion) in 2007-08. with the in ternational delivery model. The company i s the world s fourth largest truck manufacturer. There he makes connections & buyers by the time he started a trading company & established it to the Japan . China. Tata has a rapidly growing business group based in India with significant intern ational operations. TATA s first step in the business came in December 1859 when his father sends him to hongkong to open a branch with a sum of Rs. 5. 21000. and among the top three in passenger vehicles with winning products in the compact.CHAPTER . for commercial launch by end of the financial year 2008-09. The group emp loys around 350. which made India s first indigenously developed car.

Africa. Tata Motors acquired a 21% stake in Hispano Carrocera. since the first rolled out in 1954. Russia and Senegal.value system and ethics. which developed the first indigenously developed Ligh t Commercial Vehicle. it formed a joint venture with the Brazil-based Marcopolo. It is a signatory to the United Natio ns Global Compact. R&D is als o focussing on environment-friendly technologies in emissions and alternative fu els. and in South Korea. and the ability to translate them in to customer-desired offerings through leading edge R&D. Bangladesh. all rooted in emerging customer needs. has also emerged as an international automobile company. In 2006. Tata Motor s created a new segment by launching the Tata Ace. construction equipment manufacturing. the car will be available in both standard and deluxe versions. a reputed Spani sh bus and coach manufacturer. The new plant of Tata Motors (Tha iland) has begun production of the Xenon pickup truck. The rechristened Tata Daewoo C ommercial Vehicles Company has launched several new products in the Korean marke t. Tata Motors. a business comprising the two iconic British brand s that was acquired in 2008.100. In 2006. Lucknow. a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India an d select international markets. Established in 1945. South East Asia. It has franchisee/joint venture assembly ope rations in Kenya. In 2005. Through subsidiaries and associate compa nies. Thailand and Spain. India s first indigenously deve loped mini-truck In January 2008. Hispano s presence is being expanded in other markets.000 (excluding VAT and transportation co st). True to the tradition of the Tata Group. Jamshedpur. Amo ng them is Jaguar Land Rover. with the Xenon having bee n launched in Thailand at the Bangkok Motor Show 2008. and has enabled pioneering technologies and products. Tata Motors is committed in letter and spirit to Corporate Social Responsibility. Tata Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and m arket the company s pickup vehicles in Thailand. With over 2. South Korea s second largest truck maker. in 1998. and automotive retailing and service operations. Over 4 million Tata vehicles ply on Indian roads. which signifies a fi rst for the global automobile industry. Ukraine. Tata Motors has operations in the UK. Spain. Through its subsidiaries. and t he UK. Today t wo-thirds of heavy commercial vehicle exports out of South Korea are from Tata D aewoo. A development. Tata Motors is also expanding its international footprint.500 engineer s and scientists. with an option to acquire the remaining stake as well. When launched in India later in 2008. The sta ndard version has been priced at Rs. India s first Sports Utility Vehicle and. Besides product development. The company today has R&D centres in Pune. established in 1966. while also exporting these products to several international markets. In 2004. automotive vehicle components ma nufacturing and supply chain activities. The foundation of the company s growth over the last 50 years is a deep understand ing of economic stimuli and customer needs. the Nano brings the comfort and safety o f a car within the reach of thousands of families. South Asia and South America. The years to come will see the introduction of several other innovative vehicles . high-precision tooling and plastic and electronic components for automo tive and computer applications. the company is engaged in engineering and automotive s olutions. the first company from India s engineering sector to be listed in the New York Stock Exchange (September 2004). the company s Engineering Research Centre. the Tata Indica. The company s commercial and passenger vehicles are already bei ng marketed in several countries in Europe. machine tools and factory automation so lutions. India s first fully indigenous passenger car. Tata Motors unveiled its People s Car. It was Tata Motors. established through e xports since 1961. the Tata Nano. in India. South Korea. and is engaged in community and social initiatives on labour . In 2005. Tata Motors presence indeed cuts across the length and bread th of India. it acquired the Daewoo Commercial Vehicles Company. Within two years of launch. which India and the world have been looking forward to. the Middle East. Tata Indica became India s largest selling car in its segment.

As 69% c institutions and around 31% stak Indian Financial Institutions / holders DR status 12. In 2008. Its numerous joint ventures are going with different organizations across the world with DAEWOO & FORD so o n. construction equipment manufa cturing.96 % Other 14. 000. It is listed in th e top four commercial vehicle producer in the world. 1.64 % MFs / Banks 15. 1. high-precision tooling and pla stic and electronic components for automotive and computer applications. We will need to be extremely aggressive in the marketplace and much m ore proactive than we have been in the past in order to be leaders in our fields of business. Description of Vision Achieved aggressive and profitable growth of business. mini trucks . it plays an active role in community development. serving rural communities adjacent to its m anufacturing locations. automotive vehicle components manufacturing and supply chain activities . and is engaged in comm unity and social initiatives on labour and environment standards in compliance w ith the principles of the Global Compact. As it has the heavy raw material consumption in heavy quantity fo r producing heavy vehicles such as cars .6 VISION This year we will also be focusing on expanding our business internationally . se rving rural communities adjacent to its manufacturing locations. Tata Motors unveiled its People s Car. the car will be available in both st andard and deluxe versions. It is a signatory to the United Nations Global Compact. As all the Tata group companies are.5 TYPE AND OWNERSHIP PATTERN TYPE OF THE COMPANY: Tata motor is a ompany holding is in the hands of the financial e is with the Tata sons. which signifies a first for the globa l automobile industry.4 NATURE OF BUSINESS As it was established in 1945 its main business is to manufacture locomotive. railway coaches etc.00 % 1. Tata Motors is committed in letter and spirit to Corporate Social Responsibility . It is a global firms & one of the largest producer of CV & PV in comp etitive world. It is India s top & leading manufactures of the vehicles. machine tools and factory automation solutions. integrated and synergized global entity providing horizontal .08 % public limited company. A development. We need a change of mindsets that break with past tradition in wel coming rather than resisting change.and environment standards in compliance with the principles of the Global Compac t. the Nano brings the comfort and safety of a car within th e reach of thousands of families. the Tata Nano. In accordance with this.72 % Foreign Total 100. trucks .97 % ADR/GDR Holders / Foreign Institutional Investors 16. the company is als o engaged in engineering and automotive solutions. There after they have produced numerous pro ducts in both commercial as well as in the passenger section. OWNERSHIP PATTERN: Tata Companies 33. Th e company manufactured its first commercial vehicle in 1954 in collaboration wit h "Benz AG. Become a globally networked enterprise seizing opportunities worldwide to genera te USD 25 million annual profits by 2008. In India.42 % Daimler Chrysler 6. which India and th e world have been awaiting. it plays an a ctive role in community development. In accordance with this. This will demand that our products and services are globally competitive and that ou r enterprises operate to international standards in terms of quality and custome r service. and aut omotive retailing and service operations. The standard version has been priced at Rs.100. Become a cohesive.

P M Telang (Executive Director (Commercial Vehicles) 1. 24 Homi mody Street. We serve through leader s ship in the sector of national economic significance. Mr. today we have ov er 150 models and variants of vehicles.8 BOARD OF DIRECTORS 1.and vertical reach and infrastructure to all our partners worldwide. Dr. . Subodh Bhargava 11. Its address is: Is Bombay House.9 REGISTERED OFFICE Tata Motors has its registered offices in Mumbai. Mr. Mr. India. Mr. Tippers. R A Mashelkar 9. Institutionalized Tata Business Excellence Model and achieved best in class stat us. Our commercial vehicles can haul loads ranging from 2 tonnes to 40 tonnes. MISSION To be a competitive value provider in international business for Group companies and all our partners. Achieved best partner status with Group Companies in international business on a sustained basis.Ratan N Tata (Chairman) 2. 1. MR. Mr. Mr. 4x4 off road vehicles. A significant breakthrough has been the developmen t and commercialization of the truly Indian cars. Telcon currently ranks among the top 40 Global Construction Equipment OEMs at th e 38th position. Dr. Become a proactive. S M Palia 8. which attracts and retains best talent worldwid e for global competitiveness. Mr. Beginning with a single truck model way back in the 1950s. Become a learning and knowledge rich organization acknowledged as thought leader s in international business. Nasser Munjee 10. Gopalakrishnan 6. Consistently achieved customer delight by focusing on value adding activities th roughout our value chain. N A Soonawala 3. It was at the 47th position last year. Mr. Our vehicles are capable of meeting stringent Euro norms. Nusli N Wadia 7. L ikewise we have mini buses that can seat 12 people and buses that can accommodat e as many as 60. multi-utility vehicles-our range are vast. which focuses on excavators and other construction equ ipment. V R Mehta 5. J J Irani 4. Become an exciting organization. Mumbai 400001 1. Improve the quality of life of the communities. Mr.Tata Indica and Tata Indigo. Tata Motors constantly looks for ways to offer the customer the best value for mo ney. Tractor-trailers.10 SUBSIDIARIES Telco Construction Equipment (TCE) ltd-adr" \t "_top" Hitachi. designed to transport goods and passenge rs. A strong global supply base for world class VEHICLES. which is environmentally sustainable. Maharashtra. Ravi Kant (Managing Director) 12. integral and responsible member of our environment and commu nities. And we have been able to do so by using technology.

General Motors. Market share in wheel loaders and backhoe loaders improved from 10% to 11. TTL is based in Pune (Hinjawadi) and operates in the US and Europe through its wholly owned subsidiaries in Detro it and London respectively.2 PRODUCTS & MARKETING STRATEGIES . CHAPTER .Tata Motors will use the Daewoo technology to introduce higher tonnage trucks in the Indian market and use Tata Daewoo for exports globally. Its global cl ient list includes Ford. It bou ght over the British engineering and design services company.5%. a 5 Tonne Mini Excavator which is India s first zero tail swing Excavator. Research and Development Centre.91% of TTL s share capital. from 5.360 units in FY07 to 7. TELCON is setting up a new State-of-the-Art Manufacturing Facility. Several new products were launched by Telcon during the year such as Hitachi s ZAX IS 50U. Tata Technologie s is a software service provider in the IT services and BPO space. Tata Motors holds 86. a Training School at Kharagpur in India . Tata Daewoo is Tata Motors 100% subsidiary in Korea. a high-end tippe r developed by Tata Daewoo for the Indian market. it has already introduced the Novus. It also has a presence in Thailand. with a ma rket share of 30%. TDCV is in the business of manufacture and sale of heavy co mmercial vehicles. Incat specializes in engineering & design service s and product lifecycle management in the international automotive.698 uni ts in FY08. which has many path breaking features that are set to redefine customer expectations from wheel loaders. which was acq uired in March 2004. Toyota and Honda.Telcon volume sales registered 44% growth. Incat Internationa l Plc for Rs4b in August 2005. Tata Technologies Limited (TTL) TTL provides Engineering and Design (E&D) solutions to the Automotive Industry. I n line with this strategy. Telcon continues to be the market leader in excavator segment with a share of 53 %. to name a few. With this acquisition. Hitachi ZW 220 Wheel Loader. aerospace an d engineering markets. Tata Daewoo CV (TDCV) TDCV is a 100% subsidiary of the Tata Motors based in South Korea. Tata Motors will have closer proxi mity to its global customers and be able to provide a wider range of services.

has all the effective features and more over its price is ONE LAKH RUPE E in Indian currency. It has over 60% market share among the entire competitor. high comfort. As the company produces vehicles mainly in three segments they are. . Although the sales of cars has decreased continuously. It s a brand due to its superior quality. Some of the other brands are INDICA VISTA. As the Tata Indica is the se cond largest selling car in India for successive years and in CV sector there is no matching in India of it. low main tenance cost. Next on the commercial sector. INDIGO X . Commercial sector Tata motor is 4th largest producer of commercial vehicle in the world and it is the top most producers in Indian market. Company also w orking on number of concept cars and NANO is one of them.the variety of sizes. It is best in compact as well as sedan and SUV cars. Though the economic slow down has affected the sales volumes but hasn t a dramatic effect on is. PREFRENCES. But its market share in abroad is less than 8% as it is on e the new or emerging brand. It s the brand of every one. First we highlighted the PV sector or Passenger vehicle. Tata motors has wide range of products in Indian and overseas market. Depth . It is stylish. and models offered within each product lin e. good in perf ormance. Tata has also purchased LAND ROVER and JAGUAR as to step in the luxury car marke t. Its commercial vehicle is the best among the other entire brand pr esent in the market.1 BRAND Tata Motors is the brand which concentrates on every kind of customer. low running cost. They have designed the cars with the view of NEED. Passenger sector Tata Motors has N number of PV cars in the automobile market both in INDIA and A BROAD.2. due to economic slow down in the financial year 2008 but the sale s level is increasing at a decreased rate from last year results. Its condition is better than the PV sa les volumes. Some of the brands are the leading market capturer and won many awards for their distinct feature and quality. colors. Passenger segment Commercial segment Military segment.2: PRODUCT MIX PRODUCT MIX mainly comprises of how many types of product a company produces Breadth . SO Tata s have every type of customer from lower middle to upper middle class which comprises half of Indian market.the number of product lines carried. FIAT CAR 2. It is the cheapest car ever made in the world at this level of production. and how mu ch their pocket allow them to spend on cars. In India T ata is the largest seller of both commercial sectors as well as in passenger one .

Some of them are . jeeps. Such as military trucks. Passenger Segment.About product Tata motors changes their product with the change in the need of the customer. In bus segment Tata has intro duce luxury buses for long tour purposes and for business uses. Commercial Segment & Military Segment PASSENGER SEGMENT (PV) Some the brand names are here. In India T ata is the largest seller of commercial sectors & in passenger one has a market share of around 13%. Tata Tata Tata Tata 407 709 809 1109 . they are now emphasizing on the small trucks or the medium size trucks that can be used on daily bases and easy to drive. park and won t require to much space. Military vehicles Tata motors also manufacture military vehicles in India for Indian armed forces. PASSENGER CARS INDICA VISTA INDIGO XL NANO FIAT CAR UTILITY VEHICALES SAFARI DICOR SUMO GRANDE SUMO XEMON XT COMMERCIAL SEGMENT(CV) Tata Motors currently has Trucks and Buses in the automobile market.3 PRODUCTS Tata motors has wide range of products in Indian and overseas market. etc 2. Last one military sector. As the company produces vehicles mainly in.

Tata Motors focuses on every customer as it is customer loyal brand it has produ cts like. Like diesel. It comes in various colors.1510/1512 Tata 1610/1616 Tata 1613/1615 Tata 2515/2516 Tata Starbus Tata Globus Tata 3118 MILLITARY SEGMENT Tata Motors currently has 8 Military Vehicles in the military segment. Leather Seats etc. trucks. sedan. accessories of the car. petrol. in case of Tata.4: PRODUCT LINE In product mix there are different products but in product line there is classif ication of one product on basis of color. Tata Tata Tata Tata Tata Tata Tata Tata LSV 407 Troop Carrier LPTA 713 TC LPT 709 E SD 1015 TC LPTA 1615 TC LPTA 1621 TC LPTA 1615 2. facilit y provided. It is included i n the list because of its price as it is the cheapest car in the world and provi des all the facilities which a car needed. As Tata Motors deals in cars. Like white. blue. A product line is a broad group of products. red. Like. with its four models. etc. The most recent inclusion in Tata is the world famous car NANO. Tata Marina which are cars simple but trendy cars for lower income . Tata has launched NANO in India in 20 08. In case of cars the Product Line will include different colors of a car. Power steering. as a compact car. black.5: TARGET CUSTOMER Tata Motors has every kind of customer from lower middle to upper middle class w hich comprises of more than half of Indian automobile market. Stereo. It has variance on basis of accessories provided like 1. 2. The standard model is the cheapest one of one lakh (ex clusion of all taxes). 2. 3. Buses but here we are talking about Tata M otors which produces cars so its product line will be differentiated on the basi s of the size or class of the car. Because th ere are no other type of products so its product mix and product line will be al most same. It has deviation on basis of engine. accessories etc. intended for similar uses and havin g similar characteristics. Tata Indica. Suv. Muv. etc.

Strengthening the Distribution Channel They are co nstantly trying to make their distribution channel as widespread as possible and ensure that Tata Genuine Spare Parts are easily available. Tata safari. 2000authorized service centers At those place where other competitors don t have. Tata Motors has a future planning to capture whole rural market. So it s very difficult to classify target customer for Tata Motor because they are modifying their products and company and are inventing new products to capture whole automobile market and each and every customer. But in case of Tata motors they are maintaining the progr essive rate with large variety in each section of its products in CV as well as . a fir st of its kind by any vehicle manufacturer in India. stylish and powerful. Middle East As ia and south east.9: MARKET SHARE Tata motors have a wide variety of products in different ranges for each section of society. 500 independent dealer outlets. sumo. Britain. because they sa y no other brand focuses on that huge part of market and it will be an opportuni ty on our part to satisfy their emerging needs of automotive products. look for: €Tata Motors Glow Sign Boards displayed outside Retailer authorization certificate with customer code and name of authorized dis tributor. Therefore they take some steps to c orrect out the deficiencies of its distributional channel in comparison its comp etitors. 2. Original spare parts and so. SHAPE \* MERGEFORMAT NUMBER OF BRANCHES It will not be false to say that Tata Motors is present in INDIA because it has its 29 regional sales centre. s ervice centers. Tata Indigo is big size cars which are high performance. Europe. PRESENCE OF THE COMPANY Tata motors established in 1945 and thereafter it has developed in different cou ntries like Japan. UK. the United States. 2. There fore it is difficult to maintain the same share of each secto r or for each product. luxury cars.8 Distributional Channel Competitors TATA MOTORS has about 19 distributors and over 1000 authorized retailer outlet b ut it is continuously trying to develop a better or correcting by making it bett er to cut down the complaint about the none availability of auto parts easily. Distributors and authorized retailers: To identify authorized retailers. they have published the retailer s directory. Retailer Authorization Certificate: Look for Tata M otors glow sign boards prominently displayed outside the authorized retail outle ts Retailer Authorization Certificate: Displayed by every Authorized Retailer in his shop bearing his customer code and name of Authorize d Distributor. Retailers Directory: To assist their customers in locat ing authorized retail outlets.group people. Vista is some Muv which is trendy. China. 1450 dealers.

EXCELLANCE HIGHEST POSSIBLE STANDARDS IN QUALITY OF GOODS AND SERVICES. € TATA ASHOK LEYLAND €MAHINDRA € EICHER € FORCE SWARAZ MAZADA Medium & Heavy CV .Chart. The tabular formation shows the competitive ratio s of Tata with its competitors i n PV SECTOR Indian Passenger Vehicle Market Competitive Scenario € MARUTI€ TATA€ HYUNDAI€ MAHINDRA€ TOYOTA€ HONDA€ Passenger Cars 52% 17% 19% .35%. From the time of introduction TATA GROUP is following a simple group values thes e are INTEGRITY FAIR HONESTY TRANSPARENCIES ON ALL DEALINGS.10 POSITIONING Tata motors has strong hold or can be said a monopolist in Indian market.66% in PV sector. EMBED Excel. As Tata enters foreign market in year 2000 and hasn t performed that well which they expected from them and only capitalize a small market of 8% till financial year 2008. A marketing strategy should be centered o n the key concept that customer satisfaction is the main goal. They also tried to enter luxury car mark et with land rover & jaguar.8 \s Pie chart showing position in global market 2. They ranked as the 20th largest automobile company in world and TATA MOTORs has been ranked 50th among 100 global brands in the wor ld. India will become the largest seller and produ cer of the LPVs till 2013 in the world.11 MARKETING STRATEGIES A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achiev e a sustainable competitive advantage. M & HCV 40% 30% 7% 5% 10% 6% Light & Small Comm Veh Trucks 59% <1% 32% 4% 3% 3% 2. UNDERSTANDING CARE RESPECT COMPASSION FOR CUSTOMER AND COLLEAGES.Tr ucks 64% 24% 8% . It has over 60% of market share in Indian commercial vehicle sector and has good reputation of passenger vehicle in Indian markets around 12. UNITY BUID STRONG RELATIONS WITH PARTNERS AND CUSTOMERS . They have over 60% market share in CV sector and 12.3% Buses L.PV sector. The market share of Tata in recent p ast is shown in graphical form with the comparison with its competitive firms in last few financial years. It is emerging as the global brand in world map by its acquisition of brand like land rover & jaguar and merger with fiat to tell the presence of Tata motors at world level . But in foreign market the hold of the Tata motors is not as strong as in India. Tata motors position also get strengthen after the launch of NANO in 2009 an d it will became the largest producer and seller of low cost PVs in India beatin g Maruti Suzuki by the year 2013.1% 5% Ut ty Vehicles 2% 18% 1% 42% 21% 1% 4TH LARGEST VEHICALE IN ASIA The tabular formation shows the competitive ratio s of Tata with its competitors i n CV SECTOR.

and is engaged i n community and social initiatives on labour and environment standards in compli ance with the principles of the Global Compact. True to the tradition of the Tata G roup. CHAPTER . End of Life Vehicle Treatment and Recycling. Restoring Ecological Balance. Green Matters. Reducing Pollution. it play s an active role in community development. 2. Some other issues they work on are. serving rural communities around its manufacturing locations. Due to the rise in competition and en trance of new players into the market the company now has to spend a huge amount on the advertisement of its products.3 FINANCIAL ANALYSIS . Tata Motors is committed in letter and spirit to Corporate Social Responsi bility. The recent of the process is employed in RUSSIA THEY have decided to enter Russia not just to sell their vehicles but also to be part of the Russian economy and grow with our customers by offering the best va lue proposition through products and services Russian market with a range of pro ducts. These policies help or become a path for the market stratergies & led a solid fo undation for introduction of their products and services. as part of its global growth strategy. In accordance with this.RESPONSIBILITY WHAT COMES FROM THE PEOPLE GOES BACK TO THE PEOPLE MANY. which can be easily vi sible at the time of launching of TATA NANO. It is a signatory to the United Nations Global Compact. Q2-Quarter 2} in all on an average Tata Motors s expenses on advertisement are increasing.12 ADVERTISEMENT EXPENSES As we can see that {Q1-Quarter 1.

These financial statements ar e the responsibility of the Company s Management. 2. Class of share uity share Authorized capital Issued capital 385. Our responsibility is to express an opinion on these financial statements based on our audit. We conducted our audit in accordance with auditing standards generally accep ted in India.1 Stock Exchange on which the company is listed Tata Motors is listed in New York Stock Exchange [NYST] (September 200 4) National Stock Exchange [NSE] and Bombay Stock Exchange [BSE] India &South Asia 3. and also the Profit and Loss Account and the Cash Flow Statement for the year ended on that date both annexed thereto.50 Paid up share (nos) 3954 Paid up face value Paid up capital Rs 385.66 459 TATA MOTORS SHARES NAME PERCENT WEIGHT IN INDEX IN INDEX LAST PRICE 3.4: AUDITORS REPORT 1. We have audited the attached Balance Sheet of TATA MOTORS LIMITED as at Marc h 31.3.385. Those standards require that we plan and perform the audit to obta in reasonable assurance about whether the financial statements are free of mater .50 10 38550 Rs 450 Rs Eq 3.2 Weight age in Index 63 0. 2008.3 Authorized Capital Structure From year 2007 to 2008.

excise duty.6: Balance sheet and Ratio Analysis . the Balance Sheet. 3. As required by the Companies (Auditor s Report) Order.5: AUDITING COMPANY For DELOITTE HASKINS & SELLS Chartered Accountants M. evidence suppor ting the amounts and disclosures in the financial statements. as well as evaluating the overall financial statement presentati on. investor edu cation and protection fund.S. 2008 for a pe riod of more than six months from the date they became payable. customs duty. 2008 3. as on M arch 31. Dharmadhikari Partner Membership No. which to the best of our knowledge and belief were necessary for the purposes of our audit.: 30802 Mumbai: May 28. (v) On the basis of written representations received from the directors. 2008. We believe that our audit provides a reasonable basis for our opinion. 1956. cess and other material statuto ry dues applicable to the Company were in arrears. as at March 31. they said accounts give the information required by the Co mpanies Act. An audit includes examining. Further to our comments in the Annexure referred to in paragraph 3 above. income tax. we enclose in the annexure a statement on the matters specified in paragraphs 4 and 5 of the said Order. employees state insurance. (iii) the Balance Sheet. 2008 from being appointed as a director in terms of clause (g) of sub-section (1) of Section 274 of the Compa nies Act. wea lth tax. Profit and Loss Account and Cash Flow Statement dealt w ith by this report are in agreement with the books of account. 3. we report that non e of the directors is disqualified as on March 31. in the manner so required and give a true and fair view in co nformity with the accounting principles generally accepted in India: (b) According to the information and explanations given to us. proper books of account as required by law have been kept b y the Company so far as appears from our examination of those books. 4. on a test basis. 2003 issued by the Cent ral Government of India in terms of sub-section (4A) of Section 227 of the Compa nies Act. 1956. An audit also incl udes assessing the accounting principles used and significant estimates made by the Management. 1956. we report that: (i) We have obtained all the information and explanations. (iv) in our opinion. Profit and Loss Account and Cash Flow St atement dealt with by this report comply with the accounting standards referred to in sub-section (3C) of Section 211 of the Companies Act. service tax.ial misstatement. (ii) in our opinion. and (vi) in our opinion and to the best of our information and according to the expl anations given to us. no undisputed amo unts payable in respect of statutory dues including provident fund. and taken on record by the Board of Directors. 1956. sales tax.

100€€ Deferred Long Term Liability Charges 152.700€€ Other Stockhol 2.390. loan s & advances 10.€ .500€€ 6 er Liabilities 236.94 Financial expenses 471.€ .600€€ 746.000€€ 4.119.€ .100€€ 933.600€€ Property Plant and Equipment 2.500€€ 2. ulated Amortization .81 Manufacturing e xpenses€ 1.52 Net block 5.028.100€€ Goodwill 174.201.000€€ Total Stockholder Equity 2.100€€ 787.Preference share capital .600€€ 1.100€€ 591.000.023.48 Adminis trative expenses 1.185.300€€ 60.288.75 Other non cash adjustments .25 Retained earnings 2.025.530.99 Unsecur ed loans 3.563.82 Market value of quot ed investments 2.469.55 Adjusted PAT € 1.4 ORGANIZATIONAL STRUCTURE .700€€ 943.640.03 Adjusted PBDIT 3.145.544.737.094.600€€ 1.821.200€€ Other Current Liabilities 1.064.781.300€€ 6.800€€ 94.€ Common Stock 96.05 Tota l 14.Reserves & surplus 7.654.597.590.€ Preferred Stock .300€€ 2.75 Equity dividend 578.500€€ 902.818.45 Secured loans 2.800€€ 246.79 Expenses capitalized -1.700€€ 1.100€€ 280.383.300€€ 89.3 89.400€€ 871.799.800€€ 99.131.428.[Rs in crores] Mar ' 08 Equity share capital 385.100€€ 663.630.04 3.€ .31 Other write offs 64.700€€ 144.100€€ 4.000€€ Short/Current Long Term Deb 1.802.Di vidend tax 81.800€€ 458.400€€ 362.830.900€€ 800€€ 137.57 Miscellaneous expenses not written 6.931.461.643.96 Investments 4.€ .111.900€€ 1.600€€ 212.100€€ 1.100€€ 130.700€€ 6.56 Depreciation€ 652.€ .€ Total Assets 9.80 Tot al net current assets -1.600€€ 199.042.100€€ 74.07 PERIOD ENDING 31-Mar-08 31-Mar-07 31-Mar-06 Assets Current Assets Cash And C ash Equivalents 373.000€€ 921.57 Selling expenses 1.179.100€€ Inventory 858.400€€ 86.168.43 Preference dividend .723.227. 39 Operating profit 3.500€€ SHEET FOR THREE YEAR s [Rs in crores] CHAPTER .91 Other recurring income 389.900€€ Minority Interest 140.230.982.482.500€€ 2.597.900€€ 158.800€€ 69.738.300€€ Negative Goodwill .100€€ Intangible Assets 77.53 Total 14.55 Contingent liabilities 5.72 Tax charges€ 547.443.544.406.818.€ .€ .92 Earnings before appropriation 3.094.30 m Investments 2.489.910.51 Book value of unquoted investments 4.14 Personnel expenses 1.184.400€€ 81.600€€ 2.100€€ Retain 77.51 Gross block 10.27 Current assets.029.83 Less : revaluation reserve 25.500€€ Total Current Assets 3.23 Less : current liabilities & provisions 12.400€€ Stockholders' Equity Redeemable Preferred Sto k .100€€ 167.800€€ 1.80 Capital work-in-progress 5.100€€ 830.83 Number of equity sha resoutstanding (Lacs) 3855.500€€ Short Term Investments 19.400€€ O Assets 219.Reported net profit 2.54 Share application money .€ lities 6.€ Other Assets 811.900€€ Liabilities Curr bilities Accounts Payable 1.300€€ 405.51 Less : accumulated depreciation 5.248.300€ ent Liabilities 4.€ .500€€ 715.100€€ 70 Receivables 1.400€€ 1.40 Cost of sales 25.500€€ Long Term Debt 1.700€€ Capital Surplus 994.17 Non recurring ite ms 374.200€€ 2.800€€ Deferred Long T et Charges .30 Material consumed€ 20.724.100€€ 252.361.35 Ad justed PBT 2.7: PROFIT AND LOSS ACCOUNT [Rs in crores] € Mar ' 08 Operating income€ 28.

Team work Quality is basic ingredients.1 ORGANIZATION STRUCTURE Tata Motors has a Flat organizational Structure. 4. Team work. All requests should be submitted at least 30 days prior to the effective date of the requested action. In more elaborated form it is like this. Information sharing.2 EMPLOYEES RECRUITMENT AND SELECTION PROCEDURES EMPLOYEE SELECTION PROCEDURE I. Process The recruitment and selection process includes Creating a new position. Filling an existing vacancy. Policy The purpose of this policy is to provide uniform guidelines for the recruitment and selection of employees at Tata Motors.4. Reclassification of a position. Transferring an employee from one position to another. Participative management. Hiring a person. II. REASONS FOR CHOOSING FLAT ORGANIZATIONAL STRUCTURE Employees are free to make suggestions. .

Due to its main focus is on the cost reduction on a sustainable basis. They have adopt ed this technique as most of the TATA GROUP companies have implementing the tech nique. The programmed will attempt to learn . Objective The programme will present a framework that could be used by Companies for reduc ing cost through a process-driven approach. 3. In addition. the appropriate collective bargaining unit and any other office that has a need to know. 2. BSCR major agenda is for all firms is.3 Training & Development Policies Tata motors are following a technique known as Big-scale cost reduction (BSCR) f or its training and development of the employees of the company. Once the candidate returns the signed offer letter. Companies have to strive to reduce cost on a continuous basis. The Office of Human Resources wi ll oversee each search committee and monitor the committee s progress to ensure th at positions are being filled expeditiously. the appropriate Manage r. as competition demands elimination of all varieties of slack and inefficiencies. The panel must seek to ensure that candidates appointed will actively promote th e IPCC s Core Values. the following steps should be comple ted: 1. III. Responsibilities The purpose of the search committee is to evaluate candidates for vacant positio ns on campus and make recommendations for hire.This will require proper planning. SELECTION Decision to Appoint In selecting the successful candidate. The Hiring Recommendation form will be routed for the necessary signatures an d returned to the Office of Human Resources after completion. The Office of Human Resources will assist the hiring manager/supervisor in co mpleting the Hiring Recommendation form. the Office of Human Re sources must ensure that the process remains fair. 4. Wi th this technique alone Tata motors have saved over 2000crores in three years. payroll. Once a person is identified for a position. The cost-reduction initiative has to be focused on major cost elements and broad-based across all functions. the panel must make a decision based on t he merit and eligibility of the candidates as judged by: Content of application Qualifications (if required for the post) Performance at Interview Outcome of any selection tests Right to work in the UK. the Office of Human Resou rces will distribute copies to the Office of the Manager.

based on results of initial d iagnosis (to be carried out with the invitation) INCLUDEPICTURE -management ski lls Methodology Combination of case studies and interactive discussions along with lectures. Application! INCLUDEPICTURE "http://www. In respect of opportunities of strategic importance where operational control is intended. This r elationship may also create conflicts of interest with respect to potential oppo rtunities between our Company and other entities within the Future Group.from the best practices that the Tata motors have adopted and used. CHAPTER-5 FACTORY & PLANT LOCATION 5. on page of this Draft Red Herring Prospectus.tmtctata. . a right of first offer will be granted to the Future Group entity ope rating in the specific industry or sector in which those opportunities have aris en.4 Conflict Resolution Mechanism Our relationship with the Future Group is essential to our business model.gif" \* MERGEF ORMATINET Brainstorming specific cases for approach. Open your eyes! 4. 4. Contents The following will be the contents of each half-day session : 1. Backed by reading material. and w e believe that it will operate to benefit of shareholders of our Company. See Risk Factors Conflicts of interest may arise and our failure to deal with the m appropriately could damage our reputation and adversely affect our business. The Programme will also build practical linkages with the workplace through inte gration with the TBEM. Some of productions branches which are located in India with the range of product th ey produce and some are under construction are as follows.com/images/bullet_arrow02_red.1: FACTORY LOCATION Tata motors have number of branches in India as well as in other countries.

(UCVS) JAMSHAEDPUR TOWN POST OFFICE JAMSHEDPUR M&HCVS CHINHAT DEVA ROAD. B ELURE INDUSTRIAL AREA. UTT ARAKHAND TRIAL PRODUTION COMMENCED PS SINGUR. industry and out side its environment. 4. Vans. It s "Like a Rock solid vehicles". Other . Those factors which prevail inside the company are kn own as Internal Factors and other which affect decision making and strategies of the business from outside are known as External Factors.Plant location RANGE OF PRODUCTS PRODUCED PIMPLI AND CHIKALI.6 SWOT ANALYSIS OF TATA MOTORS SWOT ANALYSIS SWOT Analysis means Strength. PUNE ( M&HCVS). I t has four divisions of vehicles: Compact Cars. Sport Utility Vehicles. long lasting vehicles. HOOGLY DISTRICT. Racing Sponsor Tata Motors organizes racing events in India. Name Recognition The name Tata Motors is the most recognizable auto manufacturer in India 2. LUCKNOW M&HCVS AND LCVS KIADB BLOCK 2. ( LCVS).1: STRENGTHS 1. and Threat. PUNE CHINCHWAD. WEST BENGAL PROJ ECT UNDER IMPLEMANTATION CHAPTER . Company Image Tata Motors image is that of tough. Weakness. DHARWAD PROJECT UNDER FORMULATION PLOT NO 1. RUDRAPUR. Opportunity. Se dan. Product Diversity Tata Motors features many different products for many different target groups. 3. These are the factors and the conditions prevailing in the company. SECTION 11 INTEGRATED INDUSTRIAL ESTATE PANTNAGAR. dependable. DISTRICT UTTAMSINGH NAGAR. 6.

3: OPPORTUNITY Increasing Plant Capacity Tata Motors is increasing its production capacity by creating two more plants in near 2011. Result in mass production and will help in reducing per unit cost Company will be able to capture more shares in market due to Increasing demand for cars in India. all Tata Motors vehicles are substandard to their fore ign competition when comparing horse power. Increase in price of raw material. First is the about the com pany and second thing about the ms office & ms word. Without this they cannot compete with foreign manufacturers.4: THREAT Foreign Competitor Intense competition from global players€ Tata Motors has a threat from foreign players as Their technology is much more new Products are more upgraded They have much more funds to invest in research and development. Vision and mission of the company. The Company operates world wid e. First in this project I lea rn that how a company perform it operations. MY LEARNINGS FROM THIS PROJECT: I have learned lot of things through this industrial report. while the Honda. I have learned two things from the industrial report. This hurts the company drastically because people want power. The Tata Motors s all vehicles feature s less than 160 bhp engine. 2.Word? Following are the learning about the company from this industrial project: History of the company. Limited product portfolio in the passenger segment Operations mainly restricted to India 6. Dull Product Design Once again.2: WEAKNESSES 1. Ford. No Luxury Vehicle Tata Motors does not feature. How they are marketing their produc ts? Which type of distribution network they have used? How to search data on int ernet? How to arrange the data in systematic manner in MS . b oasts a 180 bhp engine. 6. It is a great exper ience of making industrial report on TATA MOTORS PUBLIC LTD. Even Ford an d Chrysler have developed a luxury vehicle for their fleets. reliability and st yle. and has no intent to feature any type of luxury ve hicle. Weak In Horse Power Besides the Grand Vitara. 3. The Company has produced numerous products. TATA MOTORS Company is one of the world s largest automobile companies.6. The Tata motors Company was f ound by the Tata group in the year 1945 in INDIA. . Tata its direct competitor. Tata Motors vehicles have a very conventional and boring design.

Organization structure of in India. Competitors of the company. BIBLIOGRAPHY Presence of TATA MOTORs in the global world . Market share of the company. SWOT Analysis. Financial position of the company. Marketing strategy of the company. Regional presence of the company in all over the world. Distribution network of the company.Board of the directors of the company. Products of the company. How the company target the market.

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