First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

2. 4. Ditworth Modern Production Management z6Y E.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 9. B. N. S.4. 8. 6. 5. 3. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. Chary Product3on and operation Management .Muhlemann . Production & Operations Management -S.1. 7. BUFF!. Chary Production & Operations Management -James.

5. Effect of perception on Individual Decision-Making. Organizational Design : Structure. Personality Types . 8. 7.1. Sources of Value. Attitude and Values on Work Performance. Organization Development : Organizational change and culture. : Concepts of Groups and Dynamics Group conflicts and group decision making.Process of Personality Formation. Organizational culture and climate. leadership styles and effectives contemporary issues in leadership. Perception. Environment. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. 2. size. role dynamics. Reference Text 1. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Effect of Values on Attitudes and Behavior.. Introduction to OB : Origin. M. leadership and management roles. Leadership : Concepts and skill of leadership. Effects of Perception. 6. role conflicts and stress organizational conflicts. Team Roles. Assessment of personality Traits for Increasing Self Awareness. Attitude and Value . Motivation Concepts : Motives. environment of organization : Organizational Roles : Concepts of roles . Theories of Motivation and their Applications for Behavioral Change. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . 2. 3. 4.5 Organization behavior 100 marks Course Content 1. 4. Team Effectiveness : High performing teams. cross functional and self directed teams. 3.: Perceptual Processes. technology. contemporary issues relating to business situations process of change and Organizational Development. Prasad (Sultan Chand) . polities at workplace. tactics and strategies. Power and Polities sourced and uses of power. Attitude and Behavior.

Tests for specified values of Mean.Chebysehelf’s Lemma 4.Binomial.Etemonts of Matrix algebra . Elements of Determinants 12.Standard Normal (3). Proportion & Vanance 7.One-way & Two-way Classification (for Equal Class) 10. Sampling distributions . Statistical Estimation Point & !interval estimation & confidence Interval for Mean. Normal. Skewness 3. Elementary Probability Theory: . Variance .Test goodness-of fit 8.Marginal & Conditional Probability . Poisson. Proportion & Standard Deviation .Relative Dispersion.Relative Frequency Approach . 2.From Random Samples . Proportion & Standard Deviation Testing equality of two Means. Simple Correlation & Regression/Multiple Correlation & Regression .Independence/Dependence of Events .Frequency Distribution .Measures of Dispersion . Basic Statistical Concepts Summarisation of Data .6. Elementary Statistical Distributions .Elements of Integration & Differentiation 11.Bayes’ Theorem .Measures of Central Tendency . Hypergeometric . Chi-Sqare And Variance ratio (F) Distribution 6. Student’s.1.Subjective Probability . Business Mathematics 100 Marks Course Content 1.Spearman’s rank Correlation . Proportion.Negative Exponential.Axiomatic Approach . Test of Hypothesis .For Mean. Un1orm 5.

8. Siegel Statistics for Business with Computer applications — Edward Minieka & Z. 7.Kurzeja Basic Statistics for Business & Economics — Mason.H. 3. Reference Text 1. B.C.S. 5 6. 4.D.Schefler Practical Business Statistics —‘Andrew F. Statistics for Management — Richard L Levin Statistics a fresh approach— D.Sanders Statistics concepts & applications — H. Marehas An Introduction to statistical methods — C. 9 10. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. Gupta & Vyay Gupta c’J’kas) P. 2.

CRM. 4. Knowledge management etc 4. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 7. Data Warehousing and Business Intelligence. SCM. Journal of Marketing . Blogs. 8. 6.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. Components of networks. 2. satellite . Reference Text 1. 9. 3. VSAT. Leased tines. D. DNS Server. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. Various medium for communication — terrestrial.copper . 6. e-Business. 5. e-commerce. This course will locus on conceptual knowledge about IT. email. Web Server. H. LAN/WAN/MAN. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. various options for Networking for a business — Dial Up.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 2. 10. DSL Lines. 5. Search Engine -‘Applications of Internet— ‘Websites. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever.1. FTP. 1. 3.

(2000) Developing essential study skills. 11. 13. 8.1. (2002) How to study: a shod introduction Sage Northledge. (1990) The good study guide The Open University Giles. R. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J .University and college Kogan Page Buzan. Cottrell. A. 6. 2. & Bingham. Financial Times Prentice Hall Turner. Reference Text 1. (2001) The student skills guide Gower O’Hara. J.8. 12. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. K & Hedge. S. Function & Scope. (2003) The study skills handbook — 2nd Ed Macmillan Payne. (1998) Studying @. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. 5. S. 4. 7. 9. & Whittaker L. V. C. B. S. (1905) The mangers good study guide The Open University Drew. (2000) The Mind Map Book BBC Books Svantesson. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . N. 3. 10. & Buzan. T. (1998) Learning maps and memory skills.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

Business Environment. Adhikanj.privatization. The Money Market & How it Behaves 3.K Puri. 2005 3.3.K Misra and V. Francis Cherunilam. Himalaya Publishing House. Business Environment— Aswathappa. The Money Market & the Role of Central Banking 5. The Product Market & How it Affects India’s Growth Potential 2. 2. The Scope & Subject Matter of Macroeconomics 2. An Introduction to (he Indian Economy. What is needed to improve the situation.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. How does Commercial Banking Effect industry & Business 6. An Introduction to the Economics of Growth & Development 3. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. 2. The Fundamentals 1. PART IV: India & the World 1. The capitalist world economy and India’s position therein since 1990.globalization exercise and beyond. PART II : The Economic Markets 1. S. The Capital Market & its Vendibility 4. India’s balance of payments and how is study can assist corporate decision making. 2005.Its Salient Features 4. Himalaya Publishing House. Economic Environment of Business 50 Marks Course Content PART I. The Business Cycle and how it is perceived o behave in the immediate future. What business decision hinge on this analysis Reference Text : 1. if at all it is poor. The World Bank and IMF conditional ties leading to the liberalization . Raj Aggrawal: Business Environment (Exel) 5. 3. Economic Environment of Business. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. M: Economic Environment of Busi . India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. 5.2. HPH 4.

Concepts.Probability Assessment in PERT Network.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.Concepts . Formulation of Models.time analysis and Derivation of the Critical Path. PK-Formulae. interfering.Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.) 5. Genesis. c-vector. Formulation of Model . 11. Network Analysis . Maintenance etc. Jobs.Arrow Diagrams .Big M Method/Two-Phase Method .Interpretation of the Optimal Tableau . 2. 9 Inventory Models .(Unique Optimum. Events .Minimal Spanning Tree Problem .Deterministic Probability Models .2.Problems. Formulation of Model.Prohibited Assignments .Simplex Algorithm .. 4.Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Inventory. and Negative Exponential Service time.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Linear Programming (LP) :. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Concepts 7.Prohibited Routing Problems . Scope and Limitations. Unbounded ness.Maximization / Minimization Case Of Degeneracy . Definitions of Project.Concepts.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. . free. Hungarian Method of Solution Maximization / Minimization . Assignment Problem (AP) . 8.Balanced /Unbalanced . Application Potential to Diverse problems in Business & Industry.Use of Slack Surplus / Artificial Variables .Balanced / Unbalanced . Queuing (Wailing-line) Models .Solution Procedures for IFS and Optimally Check . Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Crashing of a CPM ‘Network .Group vs Individual Replacement Policies. Introduction to OR Concepts.Duality Principle . Multiple Optimum.Shortest Route Problem . Diverse Problems – Graphical Explanation of Solution .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . and General Service Time. infeasibility Redundancy Problems. Operations Research 100 Marks Course Content 1. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Maximization /Minimization .Concepts of Floats (total. independent) .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Post-Optimal Sensitivity Analysis.Maxima Flow in Capacitated Network .Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .4. Profitability. New Product. 3.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Linear Programming (LP) :. Transportation Problem (TP) Concepts. Replacement and Maintenance Models :.

person.D.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . LP Note: The teaching of the above subject is to be integrated with the most widely available software. Kothari L : Introduction to Operations Research (Vikas) 8.Graphical Methods 13. Operation Research . n-person games .Application for Maximizing / Minimizing Player & Strategy. Wagher 6. Principles of Operations Research — N. Gupta a. Methods & Problems .KSharma 4 Operations Research.\Johra 3. Game Theory .K.12. Reference Text 1.M. Taha 2.Concepts .Kapoor 7. Sub-games Method for m x 2 or 2 x n games . Quantitative Techniques in Management — N. & othors 5.2 .Sasieni M. R. Quantitative Techniques in Management— J.Zero . 0. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . Operations Research — V.Saddle point Mixed Strategy. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .

Incentives Schemes. B. D. Job Analysis. Performance Appraisal Systems – MBO Approach. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Career Planning 6. 8. Subba Rao 2. Job – enrichment Empowerment – Job Satisfaction. Responsibilities and place in the Organization. Multi. Training & Development – Identification of Training Needs. Bhattacharya : Human Resource Management (Excel) 6. Performance Counseling.5 Human Resources Management 100 Marks Course Content 1. Organization Development. Training Methods. Productivity and Human Resource Management Reference Text 1.2. Human Resource Management – P. Its Organization. 3. HRD Strategies for Long Term Planning & Growth. Management Development Programmes. Organization of Personnel Functions – Personnel Department. 9. Morale. Management of Organizational Change. Dessler : Human Resource Management (Prentice Hall India) 4. Job Description. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Personnel Turnover. Mammoria 3.Organization Structure – Re-engineering. VSP Rao – Managing Human Resource (Prentice Hall of India) . Policies. 5. K. Personnel Management – C. 7. Manpower Planning. BPR.Skilling.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Direct marketing 11. Reference Text : 1. Marketing Management . Fast moving consumer goods marketing 5. Internet marketing 10.Kotler.2. Rural management 9. Strategic marketing principles 2. Rural marketing 8. Event & Media marketing 12. Marketing Management – Indian Context Dr.Mcmillan . Field project involving preparation of marketing / business plan in any Industry verticals. Service marketing 7. Marketing Applications & Practices: 100 Marks Course Content 1. 2. Consumer Durables marketing 6. Koshi & Jha – 14th edition – perarson. Keller. Rajan Saxena – McGraw Hill India 4. 13th edition. Preparation of marketing and business plans 3. Marketing Management – Ramaswamy & Namkumari . 823 marketing 4. Basic Marketing.9. Perrault and McCarthy – Mcgraw Hill India 3.

First year E1ectives 1. Conceptual selling. Selling to Superiors 5. team mates & subordinates 6. Types of Negotiation 2. Strategic selling 7. Selling to peer groups. Selling skills — Selling to customers 4. Negotiation Strategies 3.10 Selling & Negotiation Skills 100 Marks Course content : 1. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .

Status. 7. 9. 6. Leadership — Theories a! Leadership. 8. Expectations. Beliefs Positive thinking—. 5. How to Manage Conflict by Peg Pickering .11 High Performance Leadership 100 marks Course Content 1.1. Martin Seligmani’s theory of Learned Helpossness. Humor. 2. 10. Trust. 12. Values. 4. Organizational Behavior by Fred Luthans (9th edition) 2. 3. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Feed toward Interpersonal skills — Delegation. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. Feedback. Leadership Styles Leadership — Leadership Styles. 11. Learned Optimism. Reference Text 1.

12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Sharma 2. Reference Text 1. Indian Ethes for Modern Management : G.R. pondicherry) 7. Management and the Indian Ethes G. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. 6. K. New Delhi) .Gupta(Excel Books) 4. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Participants will do desk research papers. Towards the optimal organizations (Indian Culture and Management) : Rayen. Management Concepts from the Mahabarata: N. The evaluation will be through a project! term paper.1.D.Mkhandelwar (New Century Delhi) 8. Vedic management: Krishna Saigal (gyan Publishing House.Krishna 3. The institution Will arrange guest lectures on various facets of this area.

. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.Vora • Quantitative Techniques in Management — J. Hetroscedasticity multicollinearity & distributed lag models.2. Identification problems: Estimation of structural parameters by ILS.D.10 Decision Science 100 Marks Course Content 1. 4 Statistical forecasting techniques 5. SSL. & IV Reference Text • Quantitative Techniques in Management — N. Auto correlation. Decision making under certainty. Competitive strategies 3. Simultaneous equations models 6.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous . Single equations models with one and two explanatory variables plus ANQVA in regression analysis.

Dynamics of Entrepreneurship — Support (from Significant Others.. Methods for generating ideas 8. Tolerance of Risk 3. Dynamics or Entrepreneurship —Commitment & Determination. Analytical skills Reference Text 1. Leadership 2. The Essentials of Managing Change and Transition – Harvard Business School Press .2. Creative Problem Solving Techniques 9: Lateral thinking 10. Entrepreneurship.11 Managerial Process Skills —100 marks Course Content 1. Creativity. Dynamics of Entrepreneurship — Opportunity Obsession. Entrepreneurship Project 7. Entrepreneurship Project 6. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Organizational Behavior by Fred Luthans (9th edition) 2. Self-Reliance & Ability to Adapt 4. Motivation to Excel 5.

net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Price to book value. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. with Necessary accounting adjustment for these ratios). • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. EV/ESDITA multiple • Capitalization ratios. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.2. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Assessing Business Performance • Operational efficiency ratios (Gross profit. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. Debt to Assets. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns.Debt Equity. l2 Analysis of financial statements IOU Marks Course Content 1. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. 4. Revision of Balance Sheet and P&L statement fundamentals. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple.

Collaborative Strategies 8. International Trade Theories 5. Reference Text 1. PEST factors affecting International Business 3. International Diplomacy . International HR Strategies . Overview of the International Business Process 2.University Assessment 100 Marks Course Content 1.1 International Business . 3.Daniels and Radebouqh International Business . 5.. 2. 4. International Marketing 9.Second Year .Third Semester 3. 12. International Trade Organizations 11. FDI 6. International Trade Agreements 10. Government influence on trade 4.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao .0. International Business . Country Evaluation and Selection 7.

0. 6. Role of the leader. Its importance. Strategy. Components of Management Information Sysstems 8. 7. staff. Mission. 4. style. skill and Shared values 9. Communication Commitment and performance. The Differences. Phases indecision making. 2. 3. Group decision making. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Group Project Reference Text 1. Growth Acce orators: Business Web. Elements. Policies of an Organization.2 Strategic management 100 Marks Course Content 1. Management Control. 3. Changed Circumstance. Market Power. Problem solving skill. Strategy as planned action. Mokena’s 7 8 Models : Strategy. Manager v/s Leaders Leadership styles 5. structure. Conventional Strategic Management v[s Unconventional Strategic Management. Goal Philosophy. systems. learning based. Decision making and problem solving. 2. Strategic Management Process: Vision. Categories of problems.3. Process and advantages of planning Strategic v/s Operational Planning.

Brand building — FMCG. Product line extension 8. Marketing Planning . Communications strategy — Managing communications mix for products. Marketing strategy— Overview 2. Market entry.Introduction. 4. managing multichannel systems 12. nichers 4. Pricing strategy – value pricing. Marketing Strategy— Boyd. Advertising and sales Promotion strategy . Portfolio models — OCG and GE Mokinsey matrix . Pruning of Product Reference Text 1. 3. Sustainable competitive advantage— Porter’s generic strategys 6. followers. New product strategies— Innovation. 7. Consumer durables & Services cases 11.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Benchrnarking exercise. Distribution Strategy – Designing of channel systems.1. Competition analysis — Porter’s 5 forces model for competitive environment. Pillars of Marketing — SIPD strategies 3.Caverns . optimization of pricing 13.. Market situation strategy Leaders challengers. understanding competitive moves and postures 5. growth and mature markets. 2.campaigns 10. branes 9. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases .Optional Group — Marketing 3.

4. Myers. 5. 3. Event management 12. Copy decision — Creation and production of the Copy 8. Advertising Management: Rajeev Sara John G. Public relations & Publicity campaigns 11. Consumer attitude and market structure 4. Advertising — Organizational structure of advertising agency and its function. San Diego University 2. Advertising objectives with specific reference to DAGMAR. Persuasion and attitudinal change through appropriate copy development. Advertising and Promotion: An integrated Marketing Communications Perspective. Creative decisions 7. 6. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . 3.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . 5. Brand position and brand image strategy development. managing advertising campaigns Reference Text 1.1. Agency coordination archives. advertising briefs.2 Integrated Market Communications 100 marks Course Contents: 1. Role of advertising manager in firms. Media planning and Media research 9. David A. The . Evaluation of agency functioning. 6. Brand objectives. 7. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Sari Diego University Michael Belch. George Belch. Advertising Research 10. Advertising budget.3.

Motivation and involvement. Search and evaluation of alternatives: Purchase process. Consumer decision process: Problem recognition. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . 9. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. 5.3. 7. Consumer adoption process and diffusion of innovation.3 A. Role of Culture and subcultures: Family: 6. Reference groups 5. 4. Reference Text 1. Organization buying process: Roles of buying centers Decision making units. Post purchase behavior and cognitive dissonance. 7. 8. Concepts . Situational influences.1 . Application of Consumer behavior Studies in Consumerism in India and global markets.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. Consumer Buying Behavior 50 marks Course Content : 1. 4. Opinion leaders. External influences: Group behavior: Social class. Attitudes and Personality. Diversity of consumer behavior Role of consumer behavior in marketing strategy. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . 2. 3. 6. 2.

1. Reference Text 1. Dependence analysis: discriminate analysis. advertising. Marketing Research — Burns . Alvin. S L Gupta Marketing Research (Excel Books) . Usage altitude studies. Media effectiveness study: Annual readership survey of print media etc. how to read ORG Nielson’s store audit report 7. combination with duster analysis: conjoint analysis. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. interpretation of MR reports. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Television viewer ship surveys. Data analysis — Tabulation.3 B Market Research Applications 50 marks Course Content : 1. Stevens. Field project on market research on any functional / industry verticals. Bush Ronald (3rd Prentice Hall) 6. Marketing Research Text & Cases — (Wrenn. Perceptual mapping applications in market research 5. Report preparation and presentation. Role and value or market research in marketing (framework) 2. Marketing Research —Hair. test marketing. Brand tracking study 8. Marketing Research — Aaker. SPSS applications data base. Loudon Jaico publication) 3. 4.3. testing for association 3. Bush. 6. Kumar. Day (7th edition John Wiley & Sons) 5. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Applications of MR in consumer research. Ortinau (2nd edition Tata McGraw Hill) 2.

and development of sales Personnel. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. establishing and revising territories. 9. Time and Territory Management — Territory Planning. Sales management — Still .Spiro McGraw Hill International 4. coupons etc. assigning sales people to territories route planning and territory coverage.Job and role of Sales Management in Organizations.3. Cundiff & Govani Prer lice Hall India 2. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. Selling of services as opposed to selling of tangible products — selling process. Professional Sales Management—Anderson . The Selling functions — The importance of systems selling in contemporary environment. 5.1. selection. — process of researching.— Sales Management -Information Systems. Reference Text 1. 7. 4. 3.Management o sales force — Stanton . traden discounts. Sales -management Planning. Sales Management Planning — Forecasting. Sales Management — Futrell 6th edition Thomson South Western .4 A Sales Management & Sales Promotion 50 marks Course Content 1. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. Hair & Bush Tata McGraw Hill 3. 8. 2. bases of territory design. Sales Organization and its evaluation . planning and setting goals . Sales incentives and sales compensation. training. 6. methods of territory design including computer models.

Supply chain management —issues. Reference Text 1. 10.1. Physical Distribution Management Logistical Approach Dr. LST . 9.4 B Distribution & Supply Chain Management 50 marks Course Content 1. channel conflict. disputes etc.opportunities and challenges. opportunities and strategies ERP solutions .3. Management issues in distribution viz. Financial dimensions of dealer management. K Khanna 4. 5. industrial products. 4. Sales and distribution management (Excel) . Logistics Management Bowersox & Class 3. Excise duties etc. training. Fiscal levies / regulations in distribution CST . rural markets and services. Logistical Management Donald J Bowersox 2. packing and transportation. Tasks and responsibilities of channel members. Channel design and management for consumer. order processing. 3.development and motivation and performance appraisal of channel members. 7. warehousing material Handling. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Gupta. 6. Distribution Budgeting and control systems: Cost of distribution: inventory. Channel selection. 8. 2. Octrol . use of power bases. L.

keller . Strategic Brand Management — Davie Aaker 3. 7. 8. Building strong brands . 5. Strategic Brand Management — Noe! Kapferer 4. Product Management . Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. 3. 2. 4.3. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. product. 6. Introduction to product management.1. 9.Lehman 2. 5 A Product & Brand Management 50 marks Course Content 1.

Soul selling agency to Direct selling to Trade Cannels .Investment Framework by ROI Management of Sales Revenue Analysis. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Bayesian Decision Theory and Pricing .Applications of DCF Technique.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.3. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Government Price Control .1. Policy Decisions and Marketing Finance .Economics of directs rating by manufacturer.Submitting Tenders .Developing and Launching New Products and the of Investment in Life Cycle of Product .Mechanism cm Marketing Performance . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Territories.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Financial Incentives.Cost Analysis for Distribution alternative Financial Analysis for switching over form.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions.Notional Pricing . .revenue .Credit decisions and Credit Policy .Budgeting Sales fore efforts .budgeting Samples. Customers Orders etc.Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing . Chaterjee .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. B.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment.Dual Pricing . K. Capacity (fixed) Costs and Managed Costs .Deliver Route Decisions . Channel. Export Costs and Export Pricing .Application of DOF. Analysis of Marketing Costs in terms of Engineered Costs. Target Pricing .Pricing of Turn Key Project . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.5 B. Warehousing decisionsTransportation Decsion .Pricing of Join Product and Application of Linear Programming . of Revenue by Products.Approaches of Government Bodies to Development Fair Price’ .Pricing of New Products under ROI Concept . Marketing Finance – Dr. Impact of marketing strategies on Organization structure design and consequent financial implications. Export Marketing and Finance . b) c) d) Reference Text 1.

D/A Letters of credit etc. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. 3. 2. Africa.Keegan International Marketing . 3. Financial transactions s between exporter & importer open account D/P. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . Reference Text 1. International Marketing .Marketing Electives: 3. 2.6 International Marketing l00 marks Course Content 1.Onkvisit and Shaw International Marketing . marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. foreign market channels & global logistics — study of USA. Canada. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. Middle East.duty drawback – procedures to claim REP license and cash assistance – export house etc.1.Bhattacharya . 4. 4.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. Latin America. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . South East Asia Europe for export potential.Cotera International Marketing .economic environment — India’s trade relations with other countries — government assistance for export.

Retail Management – Lusch Dunne 5. Retail Management Information Systems – Use of New Technology 12. Place of Retailing in the Marketing Mix 2. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Inventory control and Financial Management 9. Retail Marketing 11. Retailing Management. Retail Management – Barry Berman & Joel Evans 3. Supply Chain Management 18. – Text & Cases –Swapna Pradhan 4. Stores /Chain store Management 13. 8. Comparative retailing across the World. 14. Store layout. Relationship Marketing 17. Super Market / Departmental. Retailing Management – Michael Levy 2.Recruitment and Motivation 7. 16. Communication and Customer Relations. 15. Role of personal selling in retailing. On-line retailing 20. Retail Strategies 10. Retail Advertising and Sales Promotions 6. Managing People at Work . Trends in retailing 3. Retail Economics 4.1. Retail Merchandising and Shop Displays 5. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Management – Gibson Vedamani .7 Retail Management 100 Marks Course Content 1.3.

Distances between Industrial & Consumer Marketing 2. key account management concepts. Bidding for contracts. 11. High Technology & Commodities 5.Hutt ( Arzona Statte University) Thomas W. 13. Industrial Marketing Environment. 2. J W Gosney . Types d Customers.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. CRM : Emerging Concepts. Planning and Control By Reeder Edward C . 3. Industrial Pricing Decisions. Industrial Marketing – Analysis. Speh (Miami University ) – Published by Holt Sarenders. Introduction to Industrial Marketing. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. 7. Jagdish Sheth & G shainesh 5.1 8 B2B Marketing & CRM – 100 marks Course Content 1. 8. customers 10. selling to Govt. B2B Product Decisions. Negotiated selling. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Branding of Industrial. CRM Essentials. 4. New Product Development. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Derived demand concepts . Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1.3. 12. Tools and Applications : JAgdish Seth & Parvattiyar 6. Types of buying situations Segmentation 3. 9. 6. 4.

1. Badi – HPH . Siddhartha Rant – Biztantra 2005 Additional readings 1.3. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . 3.The Rural Marketing Text Book – pradeep Kashyap.Agricultural Marketing in India – Asharya – Oxford I B H . 2/e. 4. 8. Rural Marketing – Sukhpal of rural/cottage industries – artisan products.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. N V.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 3. 7. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Rural Marketing – C G Krishnamacharyulu. 2005.Habaeeb Ur.Rural Marketing – R V Badi.Vikas publisher 3. lalitha Ramkrishnan. 5. urban markets 2. 6. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs.9 Rural marketing— 50 marks Course content: 1. Rural marketing environment. Rahman – HPH 2. Rural Marketing .Perason Education 4. Reference Text : 1. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).

3.1. Rational of Social Issues on the Indian Context. Philip – Social marketing . 5. health management. Measurement of effectiveness of social marketing Programs.profit Organizations —50 marks Course content 1. 2. afforestation. Marketing of NGQ’s Reference Text 1. William . Jha S. 6. Attitude Formation and Change Marketing of family planning Marketing of literacy. M. Small savings. 3. 4. 2.-Social Marketing Quraishi.Social marketing perspective and viewpoints Kotler. S Y – Social marketing for social change Lazer.10 Marketing in Non.3. 4.

12. 5. 9. 4. Price-elasticity of Demand. Reference Text : Quantitative models in marketing – By Willam King . 2. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 11. 3. 8. Consumer Behavior Models: Attitude. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 6. 7. Perception & Brand Switch.3. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Organizational Buying Models New Product Design Pricing Models Pricing a New Product.11 Quantitative Models In Marketing 50 Marks Course Content 1.1.mix. 10.

6. 2. 10. 4. 9.1. HBR articles HBR and lvey league cases . Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 5. 7.3. 3. 2.12 Marketing Audit —50 Marks Course Content 1. 8.

• Financial Interest Rate Swaps Treasury Function in corporate. Multiple Option Bonds . Indian financial systems Reference Text : 1. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .2. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .Role & Functions .1 Advanced Financial Management UA 100 Marks Course Content 1. Pricing & Earning Model) • Financing Options 4.Corporate Finance.Loan Syndication IPO – Primary Issue Management 3. Financial engineering • Financial Benchmarking -. 2. Maximization. 2. bond valuations. Infrastructure Financing • Issues & Considerations Financial Feasibility.Risk Analysis.OPTIONAL GROUP — FINANCE 3.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Interest rate structuring.FIPS / RBI • Merchant Banking . 3. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5.concept of shareholder value. • Financing Options .structuring & evaluation Off-shore I On-Shore Instruments.

3. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. Payment of interest out of Capital.Amalgamations.Auditing of Cost Accounts . RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Investments and service of Documents • Legal provisions relating to holding Companies.Appointment of Managing Directors -Qualification of Directors . voting procedure.Contracts. SEBI Rules. its registration and procedure for changing the name • Articles of Association.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. SEBI Guidelines. Unlimited companies 2.Reduction imposed on Directors – relating to mismanagement . Reconstruction Arrangements and Compromise and the Provisions relating thereto 5. proxies. Private Companies.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.Unfair Trade Practices. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. SEBI Regulations.2.Annual returns and penalty for failure to submit returns .Powers of the Board Remuneration –of Directors. RECORDS. 4. Annual general and Extraordinary general meeting Quorum. SEBI Procedure Book . RETURN ACCOUNT AND MEETING : Register of members and debentures holders. Alternation of Articles • Membership of Company . Fixed ass 3.Books o Accounts to be kept and inspection -Appointment auditors . Kinds of resolutions and recording of minutes . Deeds.Board Meeting . ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Procedures to be compiled with .Meeting Statutory. SEBI ACT.

Company Law by Avtar Singh 3. Chakravorty LEVEL OF KNOWLEDGE : 1. FENA and SEBI Reference Text 1. Ramaiya Company Law . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. SHAH Company law 2. Avtar Singh Company law 3. Basic Knowledge of RUTP. Lectures on Company Law by S. S. Shah 2. M. M. M.Reference : COMPANIES ACT : 1. Expert knowledge of Company law 2.

duration. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .3 Financial Markets and Institutions 100 Marks Course Content 1. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.3. B/BV Multiple and their determinants .Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Currency yield. Bonds • • • • • • • Bonds mathematics (YTM. convexity. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.2. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.

Mutual Funds • Structure & Important regulations W. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Portfolio Management.r. SEBI Guidelines (available on net) on Mutual funds. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Commercial Banks • Understanding the Balance Sheet.t. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. 3.Tata McGraw -Hill Publication 2. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Financial Markets and Institutions by Anthony Saunders. Evaluation of Mutual Fund performance etc will be given . Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe.6.

their mechanics & impact. Bretton woods. Hong Kong & Singapore. Options. Offshore banking. International Money. international cash management.. 2. Historical perceptive on exchange rate. Euro-dollars. • Inter war instability. Fundamental equilibrium relationships covered interest parity. 3 Theories of exchange rates. The changing nature of world money. Euro-currencies. • Balance of Payments theory. • C. Financial Aspects of International Negotiations. •.4 International Finance 100 Marks Course Content 1. •Currency options fixed income analysis & interest rate options. Capital & Foreign Exchange Markets with reference to New York. • Purchasing power parity theory. London Tokyo. modes & mechanism of spot & forward • exchange contracts. •Capital Budgeting for international projects. international asset pricing theories. Gold Standard. • The rise of private world money. • Derivatives Pricing & Analysis. forward contracts financial futures & Financial swaps.R U. • Demand supply & elasticity in foreign exchange rate determination.2. • Foreign Exchange exposure. . European Currency Unit. transaction & operating. purchasing power parity & Fisher open theorem.  Syndication. Operations of foreign exchange markets. • Exchange trading & position.3. foreign exchange arithmetic. Swaps. fluctuating exchange rates case for fixed or fluctuating exchange rates. fixed exchange rates. foreign exchange swaps.

Avadhani Foreign exchange Management . 4.its origin. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. • International debt problem . International Finance . : 1. Innovative International Financial Products. 2. history & status. .• International capital -flows & shocks. • International liquidity & SDRs.

Spin-off etc.Cases Studies of specific instances of Mergers. and implications thereof Vis. intangible assets etc. Doctrine of due diligence 8. Other implications of take-overs mergers etc 9. Valuation . Valuation of business brands. De-mergers etc. SEBI Regulations Listing agreements allied bodies Vis.Damodaran . Viz Mergers Acquisitions. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Valuation – Copeland 2. 3.5 Mergers.Vis Compliance therewith.3.a.A-Vis strategic. mergers etc. 6.Taxation aspects of restructuring.2. Need for restructuring 2. human resource capital. Leveraged buy-outs 7. Amalgamation. 5. Various forms of Restructuring. 4. Statutory regulations under Companies Act. Stump Sates De Take overs. Reference Text : 1.

• Diversification of Risk. January Effect.2. Concept l Market Portfolio. Concept of CML (Capital Market Line).Introduction. • Slope of security Market Line (SML) • Properties of any asset on the line. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. Monday Effect 3.6 Security Analysis And Portfolio Management 100 Marks Course content 1. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. Prasanna Chandra – Tata Mcgraw Hill (2002) . • Return on common stock under uncertainty. • Slope of security market Line (SML) • Properties of any asset on the line. Securities Analysis and Portfolio Management. Meaning of Efficient Frontier / Set. 4.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. 6. Prentice Hall of India (1995) 2.simple one period and multi period case. EFFICIENT MARKET HYPOTHESIS (EMH): . Sorrowing and Lending rates. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Concept of probability Distribution of Returns. Variance of Return. 5. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Measuring of Covariance definition and Simple Numerical Example. for a single stock Expected Return. Risk And Return • Simple determination of stock market price using time value of money . MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. • Co-movement of two Assets returns. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration.FINANCE ELECTIVES 3. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Risk Free rate. Marches Model : Objectives Function and Constraints. Systematic and Unsystematic risk 2. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. • Random walk theory • Weak. Correlation Coefficient • Two asset portfolio case.

9. Objective Based Costing 6. Reference Text : 1. 2. 3. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Balance Score Card Concept 7.7 Strategic Cost Management 100 Marks Course Content 1. Girish Jakhotiya . • Energy Audit. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. • Product Life Cycle Costing etc. • Disposal Management.3. Strategic Financial Management — Dr. Entrepreneurial approach to cost Management. with reference to core competencies. • Total Quality Management.2. • Wastage Control. Strategic Cost Management — Dr. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Strategic Cost-Benefit Analysis of different business restricting propositions. 8. strategic advantages & long-term perspective of cost Management. with reference to strategic: assessment of cost & managerial performances. • Total Productive Maintenance. Govindaraja 2. Cost Audit & Management Audi under companies Act. • Business Process Re-engineering. Activity Based Costing • Target Costing 4. Value Chain Analysis & Long Term Cost Management 5.

40 ‘ 47 A (To be updated with Annual Finance Act) 4. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Sales Tax. Modvat Ociroi. 9.Singhar. 73 Exp. Indirect.2. Planning of Corporate indirect taxes (including Customs. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed.) 8. Taxation of Foreign Company (Brief Overview) 6.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 3. I0. etc. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. 2(18). 11.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . when compared with other Taxable Entities. 6. Study of Specific Sections 3. Developing and Underdeveloped Economics Corporate Tax Planning 1. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. 5. Cross. 115JA. 115-o: 801 A: 79. 72 A. etc. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 4. Stamp Duty. Tax Planning through Specific. Illustrative List of Sections 2gB). 33Ac. Company as Taxable Entity — Distinguishing Features. Excise. 2.3. 2. 8. 7.

7. Risk management In Banks 7. Commercial Banking The Management of Risk. Fund management in insurance sector 15. Cooperative bankis. Rao. Strategic Business Management and Banking. By Sarkar A N. Opening up of sector in India and challenges 16. Special Issues in Indian banking sector • Narasimham comm.2. Growth and Development iii Insurance in India 13. 2. Range of products and services of insurance 14. New Delhi/Deep & Deep / 2005 .3.. Netherland / kluwer Law in /2004 Banking Supervision .Western/2001. 9. Year 2002. Introduction to Banking. 3. Study of bank balance sheet and profit and loss account 5. Assets liability management in tanks 8. Australia / South. 8.9 Banking and Insurance 100 Marks Course content 1. 6. Introduction to insurance 12. Treasury and funds management In banks 6. Role of banks in an economy 3. Year 2001.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. 2. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. 4 5. Structure. growth and development of banking in India 4. Chichesler/John Wiley!2004. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. Regulation and reforms in Indian insurance sector Reference Text: 1. RRBs and rural banking in India 10.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Regulatory role of RBI and its monetary policy 9.

LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula .3. 2. Basic Option strategies Trading 1. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.10 Derivatives and Risk Management 100 Marks Course Content 1. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.2.

C Hull 2. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. Applied Derivatives – Richard . j. 4. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3.2. Future & other Derivatives – by John. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. A handout on trading strategies will be given to the students. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. •Elasticity (Beta ) of an option in the CAPM framework. Rendleman . Options. 5.

MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Default Risk) MUTUAL FUNDS • Structure & important regulations w.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. (Returns delivered by Indian Mutual Funds) . Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Effect o Globalization (Fed Watching ) etc.r. convexity. zero coupon yield) Term Structure & Theories Behind term’. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. Treyner. duration. AMC’s Reputation etc Actual Performance of Indian MF.t. Currency yield.3. • Government bonds & Corporate bonus (Credit Rating. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe.2.

• Case Studies Reference Text: ICICI Notes on Wealth Management . • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Monitor & Review • DEC Of Interpersonal Negotiation. closing etc. time Mgmt. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Role of Banks & Private Banking • Environment.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc.

15. Application of Probability to Cost Control.2. 9. • Prom Measurement through Statistical Correlating. Profit Measurement through Statistical Copulating. • Opportunity cost . Cost of Control 5. 2. Application of Learning Curve Models to Profit Planning. Opportunity cost . Productivity Costing and Management. 14. 12. 13. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. • Capacity Utilization and Conduction Margin.3.An Application of Mathematical Programming .The Multiple Regression Analysis Approach. Mode? or Human Resources Utilization. • Volume . Reports. Profit planning and budgeting • Break. 3. • Probabilities Profit Budgets. Evaluation of Training Expenses 6.Work Analysis.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Volume .Cost Analysis . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. 8 Controlling Inventory .An Application of Mathematical Programming. Linear Programming and Accounting Information Model. • PERT-Cost. • Cost Volume .Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. Capacity Utilization and Contribution Margin. 10.12 Quantitative Models In Finance 50 Marks Course Content – 1.A Practical Approach. • Forecasting and Measuring wit Correlation Analysis.Cost Analysis The Multiple Regression Analysis Approach. 11.

Even analysis. Practices and accounting frauds . • Productivity Costing and Management. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting.A Practical Approach • Application of Probability to Cost Control. • Linear Programming and Accounting Information Model. PERT-Cost. 6. Cost Volume .5. Reports. • Multiple Product Costing and Multiple Correlating Analysis.Work Analysis. • Application of L P to Determine Profitability of Products Involving joint Costs.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Profit Planning And Budgeting • • • • • • Break. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. 7. Probabilities Profit Budgets.Even Analysis and Linear Programming Application of Curvy-Linear Break . • Controlling inventory . Costing And Pricing • Role of Cost in Pricing Joint Product.

Valuation in Acquisitions 8. 2005. EVA. Discounted Cash flow Valuation a. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e.2. 4th Edition. Valuation: Measuring and Managing the Value of Companies. Examples of Valuation 3. • Ross. 2000.13 Corporate valuation 100 Marks Course Outline 1. and Bernard. Goedharl. Approaches to Valuation 2. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Option Pricing Applications in Valuation 7. 2002. Relative Valuation a. Corporate Finance • Aswath Damodaran. and CFROI Reference Text : • Koeller. • Palepu.Valuting Private Companies 6.3. Corporate Finance • Brearly Myers . Basics b. John Wiley & Sons. Loose Ends •d. Westerlield. 1st Edition. • Pereiro. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. John Wiley & Sons. and Wessels. Basics and tests b. Valuations . Choosing the Right Model d. Southwestern Publishing. Business Analysis and Valuation Using Financial Statements. Brand Name Valuation 5. Value Enhancement DCF. Healy. Valuation of Companies in Emerging Markets: A Practical Approach. Jafle. 3rd Cdition.

of Revenue by Products.2. Channel. Mix and Linear Programming. • Analysis of Marketing Costs in terms of Engineered Costs.3. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis.14 Marketing Finance 50 Marks Course Content 1. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. 3. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. 2. Ten Territories. • Export Marketing and Finance . Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . Customers Orders etc.

Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. Roller. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.Chatterjee • Finance Sense Pasanna Chandra • Marketing Models (Chapter on Pricing) Gary L Lilian. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . F. • Warehousing decisions • Transportation Decision. • Impact of marketing strategies on organization structure design and consequent financial Implications. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. KS Moorthy . Reference Text: • Marketing Management A Finance Emphasis B K.• Financial Incentives.

2.• Managing Brand Equity D A Aaker 3.15 Fixed Income 100 Marks .

Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.Fabozzi Frank McGraw Hill International 2. The Hand Book of Fixed Income Securities. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. OPTIONAL GROUP — Human Resources Management .Course Content 1. Ladder & Bullet Strategy 3. Swaps : Richard FIavell — John Wiley Publications. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle.Swaplct Parity 7.

N. virtual organizations.3. Organizational design for excellence . technology. Organizational design & effectiveness 3. 1992 . acquisitions & globalization on organizational structures and effectiveness 5.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. Robins Khandwalla. network organizations. Evolution of organizational theories. P. Daft. P L Organization Theory and Design Current Edition. boundryless organizations. learning organizations. power & politics 6. life cycle. Tata McGraw Hil. environment and culture 4. organizational design for change and innovation Reference Text : 1. managing dynamic processes decision making. Thomson Southwestern 2. Determinants of organizational structure — strategy.3. size. impact of mergers. conflict. New Delhi. 2.

design training calendar /schedules) 6. P. structure of training) 3.3. Training evaluation. 7. Effective Training Systems. E-learning and use of technology in training 12. Implementation of Training 10. 3ed. Overview of Training in Organizations (Role of training.2 Training & Development 100 Marks Course Contents: 1. Nick Blanchard James W Thacker Second edition Pearson Education 3. (training budget. Strategies and Practice 2. budget training programmers. Competency modeling and mapping 8. Cost Benefit Analysis and ROI 13. Designing Training Modules 9. Training Need assessment. Learning organization 4. Motivation & Performance 5. seminar etc 15. Introduction to human resource development 2. Employee Training and Development by Raymond A Noe.Principles of Adult Learning. Management Development 14. Training Audit Reference Text 1.3. Training Administration. McGraw Hill Publication (International Edition) . Planning & Organizing conferences. Traditional training methods 11.

Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7.Social Welfare • Concepts of economics & social welfare. 5. Role of management and corporate social responsibility.Growth & development of IR • History & development of 1k  Pie independence  Post independence.3. Management of Conflicts as related to IR aria different methods of resolving conflicts.  Post Liberalization. M Industrial Relations Conce1nual & Legal Framework. HR approach. Dynamics at Industrial Relations in India. Himalaya Publishing House 2. 6. 5. France & Britain. Gender Equality. Mamoria. • Indian experience. A. • Union recognition. Himalaya Publishing House .  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. 2. • ISO. Reference Text 1. Himalaya Publishing House 3. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry.3. Mamoria C S Mamoria. Sharma. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. 3. & S. Workers Participation In Management. Gankar. 4. • Suggestion schemes. TQM. Labour welfare in organized sector. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. • Experiences of Germany. Quality circles. V.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. S. C S & Mamoria. • Kaizen. 6. • Role of TU • Role of state 4. S Dynamics of industrial Relations in India. Comprehensive IR model or interalist & externalist approach.

Objective pf Performance Management 2. S. Competency Levels 5.4. Designing competencies Dictionary 6. Oxford University Press 3. Performance Feedback and Counseling 12. Measuring or Mapping Competencies 7. Industrial Relations. Conducting and Operating Assessment Centre 10. Legal and Ethical Perspectives in PA Reference Text : • • • Performance Management by Julie Freeman. Role of Assessors in an Assessment Centre 11.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. competency at work 2. Appraisal forms and formats 7. Appraisal Communication 10.3. JD and PA 5. Competency Description 4. Types of competencies---Behavioral and Technical 3. BEI 8. Concepts of competence. PA. Process and Documentation of PA 9. Methods of Performance Appraisal 6. Venkata Ratmam C. Designing tools in an Assessment Centre 12. Appraisal Interviews 11.Objectives. Feedback Mechanism B) Performance Management 1. Measurement in FA 8. Assessment Centre 9. Career Development 13. issues and Problems 4. Process of Performance Management 3. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil .

Developing manpower strategies.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Human Resource and Audit — T.Rao 3. Quantitative and qualitative approaches to manpower economy. observation. 2. 8.V. Subha Rao 2.V.3. 11. Demographic and ecological models for manpower planning. setting manpower standard. Human Resource Audit 1. Mathematical models for stall structure evaluation. Controlling manpower costs. Mathematical models anti manpower planning. 6.3. technical labor. 9. 12.Rao & Udai Pareek . Manpower forecasting for managerial staff. 3. Markov Chain models for manpower system. Management Science and manpower analysis. 13. Integrated Budget for manpower management. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. Planning careers: Managing career structures and evaluating maintainable career policies. 10. questionnaire The HRD Score card and writing the HRD Audit report. 7. Personnel & human Resource Management — P. Reference Text 1. Human Resource System — T. Manpower planning as an integrated part of business planning. An econometric model for national manpower planning. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. 2. 3. 4. 4. The Pie-requisite for manpower planning. A Simulation model for manpower planning. 5.

11. MRTU & PULP. Contract Labour (Regulation & Abolishing) 13. Industrial Dispute Act. Minimum Wages Act. Apprenticeship Act Reference Text: Bare Acts .3. Workmen’s Compensation Act 7. Industrial Employment Standing Orders. 10. ESI Act. 6. 12. 2. Shops & Establishment Act. 4. Provident Fund Act & Misc Provision Act. 14. 3. 5. Payment of Bonus Act 8.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Payment of Wages Act.Human Resource Electives 3. Gratuity Act 9. Factories Act.

Bonus under Payment of Bonus Act 9.3. percentile. Shermn . Remuneration Survey. Understanding Provident Find. Managing Human Resources — Bohlander. Making a salary offer to a candidate— understanding salary ranges 13. understanding median . Types of Variable Pay 10. valuing stock grants.choosing a partner. Subha Rao.3. C. Reward Strategies — Articulating and understanding business context for reward strategies 3. SEBI Guidelines. Gratuity. taxability of stock options Reference Text: 1. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. Snefl. types of Stock Plans. target position.7 Compensation and &Benefits 100 Marks Course Content 1. Compensation /Remuneration place In Reward Strategy 5. Converting Remuneration Survey results Into a Salary Proposal 15. Equity Compensation Plans—objective of equity compensation. benchmarking. Human Resources Philosophy and Approach 101 an Organization 2. Benefits. 2. Understanding income Tax 11. conducting a survey. Variable Pay / Incentives/ Stock Options 6. Retrials and Social Security. Understanding Elements of Compensation Structure — Fixed . designing a salary offer template 12. ESIC. Superannuating. ageing of market data 14. Arriving the CTC of art employee/candidate — costing elements. Elements of Reward Strategy — Understanding Reward Management 4. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Cash. arriving at a comparator. Textbook of HRM — P. Consumer Price Indices .

Essentials of Organizational Development and Change.8 Organizational Development 100 Marks Course Content 1. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.. . Approaches to OD .. Data Collection & Analysis including Climate Survey 6.3. Process of Change 4.3. Organization Diagnosis & Diagnostic Models 5. Worley Christopher C. Definitions underlying assumptions and values of Organization Development 2.Systems Approach. Group and Individual Techniques Reference Text : Cummings Thomas C. Action Research 3.

2. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. Measurement of intelligence arc general abilities different type of intelligence tests. tests o vocational interests. expectancy table.D. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. • Validly : types . 4. ia1ues and other behavioral tools and their importance in personnel assessment. split-half reliability. Validity and Standardization. personality testing different types of personality tests. factorial validity. issues related to systematic observation and judgment in behavioral assessment. issues related: to intelligence testing in personnel selection. Regression Analysis n personnel selection. importance and usages of aptitude tests in personnel selection. validating criteria.simple correlation. 7. cut-off scores. different type of aptitude tests.3.3. ANOVA. 3. Reliability. Psychological tests use. K.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. 8. biserial correlation. item difficulty . creativity and tests for measurement of creativity. and norms development. scope and limitations in organizational set-up. Ethical and Social considerations in testing in organization. Assessment Center approach in personnel selection and performance.N. 6. Kuder . Behavioral assessment in personnel selection. 10. Characteristics of scientific measurement techniques. multiple correlation. Factor-analysis.Voca • Quantitative Techniques in Management – J. and behavioral assessment. approaches to behavioral assessment behavior observation. tetrachoric correlation.retest reliability using single form. measurement. methods of calculating validity . objective measurement of performance and other job related behaviors. • Objectivity in administration and scoring.operational and predictive validity. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems.. usage of personality tests in personnel selection and critical issues related to personality testing. item analysis. differential predictors.Recbardson reliability: factors affecting reliability estimates. concurrent validity. Reference Text: • Quantitative Techniques in Management . attitudes. • Reliability : relative reliability and absolute reliability types of reliability . construct validity. Aptitude testing difference between intelligence and aptitude tests. Fairness and bias in testing. Role of test users. Essential consideration of selecting a test. retest reliability using equivalent form. Sharma . face validity.

Knowledge-based Competition 6.3.3. Organizational Learning : A Capabilities-Based View 4. Why Organizations need to Learn 3. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Knowledge-Creation and Acquisition Processes 7. Emerging Business Realities 2.10 C Building Learning Organizations 50 Marks Course Content 1. . Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Measuring Learning: The Intellectual Capital 8.

Notes complied and given by Faculty . Occupational Stress 3.11 Stress Management 50 Marks Course Content 1.3.3. Stress & personality 7. I’ M Ok-Youre ok — Thomas Harris M. Stress & management of change 11. Verbal & non-verbal Indications of stress 9. Stress & thought process learning 6. You Can Win — Shiv Khera 3. D 2. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & conflict 12. Role stress 4. Assessment of stress 10. Nature of stress 2. Source of managerial stress 5. Stress & motivation 8.

Dennis W. 4. Peter j Billington 5. GT. Line Balancing-models-optimization 7. Batch Scheduling-models-optimization 14.Optional Group — Operations 3. Why bark. Production Planning & Inventory Control . KANB. Product-Process Technologies 3. Jacobs . Elements of PPC . Robotics. Production Plans-an overview. types 8. Production Systems-operations. Jhamb 3. Evolution of Production Systems. PP & Inventory Control . Production Planning —g & Control . Aggregate Planning –models-optimization 12. CIM. C. Process-Product Matrix. Layout-models-optimization 6. services. Manufacturing Planning & Control . MRP . Evaluation-Selection of Equipment Requirements its-optimization 5. Bony . Mc Leavey.L. Resource Planning:-models 11. Demand Management-models 9.By Vollman . Capacity Planning —models 10. FMS.By Seethararma L Narasimhan.John F Magee 2. Agile Manufacturing Reference Text 1.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Advanced Concepts like JIT. models 2. Batch scheduling-models optimization 13.4.By Samuel Eilon 4.II.types. manufacturing. processes. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15.

Saha’ 3.4. Integrated Supply Chain Management 13.4. SCM by Rahul Altekar Logistics Management by S.3. Application of IT in LSCM 7. Logistics Organization 9.Ailawadi & Rakesh Singh Logistics Management by K. Transportation 4. Logistic Costing (Activity Based Costing) 11. Warehousing 5. Barriers to integration 14. Basics of Supply Chain Management 12. 2. inventory Planning I Inventory Control 8. DRPIMRP 6.2 Logistics & Supply Chain Management 100 Marks Course Content 1..3 Materials Management 100 Marks Course Content 1) Materials Management an overview . Outsourcing Reference Text : 1.Shdhara Bhat Supply Chain Management . 4. Logistics Measurement 10. 3.Forecasting 3.Basics or Logistics 2.C.

d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. under risk.procedures and practices b) Objectives. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. 6) International procurement -imports. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. 4) Purchasing and Procurement Activities under Materials Management. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. responsibility and limitations c) Sources of supply and Supplier selection. g) Organization based on Commodities. d) Elements of procurement cycle. e) Past Consumption Analysis Technique f) Moving Average method. scope. and under uncertainty. h) Organization based on Location. f) Role of Purchasing Committees/ Purchase Managers. (b) import procedures and documentation. a) International commercial terms. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP).a) Introduction. c) Categories of importers . 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. policies .

c) How is au Indian standard evolved d) Advantages of Standardization. f) Types of L/Cs. b) Types of stores and benefits of scientific storekeeping. 7) Classification of Materials a) Introduction and objectives of classification. e) Classification on the basis of usability of materials. I) Types of inventories. I) Centralization and Decentralization of stores. 9) Materials receipt and stores a) Introduction and functions of scientific store management.d) Identification of foreign sources. d) Typical layout plans e) Storing practices and identification of materials. b) Basis of classification. i) Bill of Landing und ether documents. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. . Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. d) Systems of codification e) Colour coding. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions 12) Obsolete. g) Custom tariff h) Custom clearance. g) Preservation of stores. c) stages of scientific codification. h) Issue control 10) Codification a) Introduction b) Benefits of codification. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. c) Store location and layout. 8) Internal assessment test / projects and presentations. e) Payment terms including Letter of credit.

Materials and Logistics Management By Prof. L.Nair (Vikas Publishing House. New Delhi). 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. Materials Management —An Integrated approach By P. 1) Process of Verification.C. New Delhi). Reference Text 11. New Delhi) 2004 Fifth Edition. Pune). c) Activities of Materials Management covered by Computerization. Jhamb (Everest Publishing House. 2. d) Management reports on Materials.d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus.Gopalkrishnan and M. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. 14) Computers in Materials Management a) Steps in computerization. 4 5. Gopalknishnan (Tata McGraw Hill. e) Benefits of Computerization. Datta tr-rentce-Hah iLua. New Delhi). 3. Purchasing and Materials Management By P. New Delhi). Sundresan (Prentice Hall of India.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content . e) Perpetual Verification. Purchasing and Materials Management By N. o) Database for Materials Management Systems.K. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education.4. Material Management-Procedures. 6. 3. TCM an Cases Dy AK.

7. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. batch. 8. 6. line.1. jobbing. 5. Focused manufacturing and Group Technology Principles and concepts Methodology . continuous Hybrid processes — batch related. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. reliability. line related Technology Strategy — flexibility. 3. 4. 9. quality. push vs pull. speed Process Choice Business Implication of process choice — project. not Manufacturing-specific. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price.

12. 13. l4.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content .10. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . 15.Acquilano 3. 16. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.4. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 11. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.

5. 6. 3. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 7. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.7 World Class Manufacturing Practices 100 Marks Course content: . 9.1. 3. 8. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.4. 4.

in) Total Production Maintenance 3.4.By Robed L Flood 4.By Gopal Kanji. T Q M Process . Beyond T 0 M . S. Getting the employee involved in above 4. Publications of JMAM. Housekeeping 3. Problem solving tools such as a. Total productivity through such practices a.Principles of Japanese manufacturing 2. TOO Toots — Management 5.D d. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . T. ifl5-S. viz 6.. 5-S Principles e. Poyal Sheth 3.P. Mike Asher 5. Combo Kaizon.Taichi Dhno• Kaizen Masaki Imai 2.8 Advanced Supply Chain Management 100 Marks Course Content : . Chroniel of a Quality Detective . TOO Tools — problem solving b.1.Dr Shrinivas Gondhalekar. Kaizen b.M E.M. c.

Pull and Push-Putt systems c) Demand driven strategies. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. e) Competitive Supply Chain Strategies. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. d) The importance of supply chain flows. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. (E -. a) The role of network design in-the supply chain. c) A framework for network design decisions d) Models for facility location and capacity allocation. Cross-docking. 8) Strategic Alliances a) Introduction . 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. b) Factors influencing network design decisions. d) Distribution network in practice. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. e) Making network design decisions in practice. transshipment 7) International assessment test/ projects and presentations. 2) Network design in the Supply e) Distribution strategic. Milk run. c) Process view of a supply chain. Direct shipment. f) Achieving strategic fit. c) Design option for distribution network.1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. b) Factors influencing distribution network design.

3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. a) Introduction b) The dimensions of Customer Value. c) International versus Regional products. d) Mass customization. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM.b) A framework for strategic alliances. e) Regional differences in Logistics. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. g) Distribution Integration.Cultural differences/ infrastructure/ performance expectation and evaluation. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. price and brand. product election. Elements and benefits of JIT systems. Information systems availability. Issues and steps in RSP implementation. c) Conformance to requirements. e) implications and benefits of mass customization f) SCM for mass customization. c) A framework for Buy / Make decisions. b) Risks and advantage of International supply chain. characteristics of mass customization. d) Strategic pricing 13) Customer Value and SCM. Value-added services Relationships and experiences. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. f) Overcoming limitations of VMI 13) Customer Value and SCM. d) E-procurement e) A framework of E-procurement. Requirements of RSP. c) Vendor Managed Inventory (VMI) d) VMI Business Model. Inventory ownership In RSP. Types of and issues In Distribution Integration. human resources. d) Local autonomy versus central control. challenges and limitations of VMI. Benefits. . e) Steps in setting up VMI. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. a) Introduction b) The dimensions of Customer Value. Advantages and disadvantages of RSP.

c) International practices. Supply Chain Management-Strategy. Supply Chain Management Concepts and Cases By Ranul V.c) Conformance to requirements.. copyrights. government procurement regulations. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws.. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. New Delhi) . New Delhi) 2. trade regulation. d) Confidentiality and proprietary information. trademark laws. Value-added Services. Aitekar çPrealce all India. Note: All the above topics need to he supplemented by case studies. price and brand. Reference Text : 1. transportation and logistics laws and regulations. product election. patents. environmental laws. Relationships and experiences.

Menon. 20 Principles o( Material Handling 2.3. Gopalakr-ishnan Stores inventory Control — KS. Total cost concept in Material Handling and Transportation. Transportation Modes I Attributes 5. Machinery Handbook . Containerization 4. Transportation mix in Economy 6. Palletisation 3.4. Reference Text • • • Integrated Material Management — P. 50 Marks Course Content 1.9 Material Handling and Transportation.

4. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Operations Management for Completive Advantage . Operations and Industrial Management . 5. Applications of VANE at design stage. Defining for business goals 2. Time bound Research and development and prototype manufacturing 3. Successful pilot run and production sing Reference Text 1.3.Donald Delmar 2.Chase — Jacobs -Acquilanc . Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.10 New product development and concurrent Engineering 50 Marks Course content: 1.

Industrial Engineering definition & applications 2.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5.4. I.L.S.3.Shone K J. Gondhalekar & Payal Shetty. Ergonomics — Definition and applications 7. .O.R. P. 6. Industrial Engineering and productivity Grand Ii Quality Detectives — Dr. book of industrial Engineering Standards. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . Pre determined methods & time systems (PMTS) & application of low cost automation.Q.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Handbook of industrial Engineering & Management — Ireson. V C a. 3.

Quality assurance of software at each phase in the lifecycle. Rational Unified Process. Functional test! Code reviews Stress tests. Preparing Test Data and Test Cases. Various types of tests such as Black box v/s White box. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software .5. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .Optional Group— Information Technology 3. document the requirements. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA . overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. load tests etc Use of Use Cases for functional testing.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. COCOMO. Spiral.methods of software estimation such as Line of Code. Function Point. Prototyping. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing.1 Software Engineering .

Doanid Leach.5. HTTP.popular server technologies such as the Intel.3. . Godbole A. o Web Platforms —various protocols used for the internet. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.Digital Principles and Applications. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. . other mobile devices. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. — Operating systems 2. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.S. devices for backup etc o Server Technology platforms . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). FTP. Aiticd Malino . Storage Area Networks (SAN) . Databases for data warehousing and other specialized applications • Software Development Platforms. Laptops. email Protocols.Windows Unix. Steven Holzner — Visual Basic S Programming 3. the internet Protocol.

Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .3.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Healthcare etc.Concepts of an enterprises portal. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Application overview of supply chain solution.Need for KM. Types of Knowledge. • Enterprise Resource Planning (ERP) . modules of a CRM product and what they do — such as sales force automation. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. Steps in building a data warehouse — Extraction. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. • Enterprises Applications integration. and SCM products . benefits to an organization. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. Data warehousing products.Functional view of business processes and how they are integrated sing an ERP. technology tools used for data mining • Knowledge Management . Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Capturing storing. Web content and other understructure content.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. Transformation and Loading (Eli. forecasting. CRM. difference between data warehouse and a conventional Database.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Various models and algorithms for mining. technologies available for building such portals.6.

the internet Protocol.Windows Unix.Digital Principles and Applications. email Protocols.3. FTP. Aiticd Malino . o Web Platforms —various protocols used for the internet. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Laptops. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. HTTP. other mobile devices.5. . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Storage Area Networks (SAN) . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Databases for data warehousing and other specialized applications • Software Development Platforms.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. devices for backup etc o Server Technology platforms . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. — Operating systems 2.S. Godbole A. Steven Holzner — Visual Basic S Programming 3.popular server technologies such as the Intel. Doanid Leach. .

Set up & Infrastructure Costs. forecast trends. e-commerce. Pricing. managing Innovation legal Issues. Talent management Licensing costs & Intellectual property rights.5 . • Challenges for these businesses in the domestic and International markets such as Business Development.Systems – Electives : 3.growth.— Prof Pradeep Pendse Managing IT Infrastructure — TMI . commerce and pure play ‘e’ models. reasons for their success etc • Study of various business models Including onsite/shoring. Customer Contract Management and SLAs . Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . key players.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . Mergers and Acquisitions . e-business.

0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .3. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.5.0/4.

7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security .3.including spam. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text • • • • IT Security Governance Institute (ITGI) BS.5.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .

11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view.• • Network and communication security Business Continuity Management 3. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.5. . The engineering view. . Information Architecture.

4.Sensitivity Analysis Developing financial goals along organizational hierarchy .Analysis of Incremental ROI .identification and creation of profit centers. profit centers as a control system De-Centralization and profit centers. CONTROL IN SPECIAL SECTORS : Scrap Control .Audit .Problems of growth and corporate control. Financial goal setting .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . Mechanics of determining profit objectives of profit centers .Second Year .Internal Audit Government Cost Audit . ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Efficiency Audit .Administrative Cost Control .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . Management Audit. Control of R & D Project Control . Financial Reporting to Management Under conditions of price level change Objective and methodology 5.1 Management Control System — UA 100 Marks Course content: 1. 2. 3. Application MCS in Public Sector Service Organization & Proprietary Organizations . Measurement of Assets Employee .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Fourth Semester 4.

Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Social responsibility of business — Ethical aspects of corporate policy. Evolution of through ethics in business — Culture and ethics — overview of ethics system. 2. 3. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. 4.2 Business Ethics Corporate Governance Course Content : 1. Attitude. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Ghosh (Prentice Hall India) 4.Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. 2. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5.Basic framework of Normative ethics Ethics and decision — Making. 4. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson . Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text 1.

advantages Entrepreneur 1) Nature and Development of Entrepreneurship. Gender Issues in Entrepreneurship. 3. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. 3) Quick . 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. Incubation Program New Venture expansion – strategies and issues Reference Text . Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. Entrepreneurship and Enterprise .start Routes to establish an Enterprises (Franchising.4.

Greniler (2006). Zeithami. C. McGraw H1I 2. Services Marketing . Literature Published by Support Institutions. Pearson Education Australia . 4h Ed. Services Marketing : An Asia-Pacific and Australian Perspective. 4. Entrepreneurship Development in India – By Biswanath Ghosh 5. 3’d Ed. Managing people in service organizations Reference Text 1. capacity and service assets 7. Customer complaints and service recovery 10. P . Singh.1.4 Services Management 100 marks Course content: 1. Lazier 2. Introduction — Nature of services 2. N. Managing customer relationships 12. Beyond Entrepreneurship – By James C. Service delivery system. Collins. Lovelock C . Customer satisfaction and service quality 9. Entrepreneurship Management – By P. Services marketing mix decisions 6. William C. Market positioning 3. Managing demand..Dynamics of Entrepreneurial – By Vasant Desai 4. New service development 5. By J. J. Service processes — managing service encounter 8. Managing service profit cha 11. Saboo 3. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Walker (2004). Bitner.Patterson. M. V. aV 0. and F.

Environment Quality Management . ISO 1400 EMS Certification Major Legislation like air (P & C.4.Overview of the role and responsibility of the industries Total Quality Environment Management.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Implementing and controlling agency. K. organizing. 3. 5 6. 4. N. Significance of environment management . Environmental Issues relevant to India. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. P) Act. directing. Environment Protection. Act 1986 Wild life Protection Act etc. 2. K. Water (P & C. Pandey : Environmental Management (Vikas) Y.5 Environmental Management 100 Marks Course content : 1. Oberoi : Environmental Management (Excel Books) . Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. 7. P) Act. K. Saxena & N. Managerial aspects involved in Environment management. Oberoi : Environment Emplaned (Excel) N.

Profit Sharing Systems.Brain Storming . barriers to its application.Concepts. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). S. 9. piece rate and time saved based systems. Design of work station. Learning Curves . Scanlon Plan. work sampling.Relationship with total quality Management objectives . wage structure and Modern approach through multi skilling Wage Incentives .use in solving chronic problems Organizing for quality Circles. method of implementation of Quality Circles Creativity Based Techniques . application in different functional areas.partial. techniques . MUra. Approach to Productivity improvement . Muri). 11.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. Scatter diagrams. Sumath’s Total Productivity Model.time study. Practical application for product and process development and cost reduction.determined motion time systems . Whole Brain Thinking Normal Group Techniques. Process observations. 4. Productivity Techniques — P. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. Quality Circles . practical applications in industry. 8. Relation between job evaluation. Job Evaluation . Use in Creative problem solving with practical applications Ergonomics . Work Measurement . lmai’s KAIZEN approach elimination of 3 M’s (Muda. 2. concept of Productivity .Hawthorne experiment. effect of environment of productivity .Functional Analysis . Shrike .applicability and limitations. quantitative estimation and implication of the learning curve.Electives 4.Classic ILO approach. Structure. Measurement of Productivity . methods .application in manufacturing and service industries. Pro. 3. 10.Objectives and need for job evaluation. Multi factor and Total Factor-Models. Brain Storming. seven tools-Pareto Analysis. 5. Evaluation and implementation Phases. design of workplace to suit the human being use of anthropometric data. 6.the concept of learning curve. principles of motion economy. 7.6 Productivity Techniques 100 Marks Course content: 1.objectives. 12. Reference Text 1.Financial Motivation techniques. its applicability.point crime and lob classification. Value Analysis and Value engineering . determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .

process capability studies 11. Total Quality — By Institute of Directors 3. Taguchi. Introduction and evaluation of quality movement 2. quality circles 10. TQM in this Service By R. Basics of stamping & reliability. 12.R. Murthy.2. Contributions of Shewhart. Quality tools and techniques 7. JIT manufacturing and Lean manufacturing through waste elimination 9. Quality improvement and Total Employee Involvement 8.Stastical process control.CMM / PCMM 13. Shigeo Shingo 4. Six Sigma tools. Statistical quality control basics. Quality Management in services — the SERVQUAL Model Reference Text 1. R. Felgenhaum. 5. Crosby 3. 6. 6 Total Quality Management 100 Marks Course content: 1. Gopal Kanji Beyond TOM — By P L Flood . Deming. P. Contributions of Japanese pioneers Ishikawa. Juran.Lakhe 2. Taichi Ohno. 100 TOM Fools — By Mike Asher. Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . 3. Cost of quality — Juran / crossby.

PMP .Proc-ct Management Professional . Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. 4. Introduction Concept of Project Management.Source of Finance — Cost implications thereat Financial Institutions.By Vasant Desai . Computer Applications : Selection of software packages for application to project management - Reference Text 1. 5. Scope & coverage.4. 4. V.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.6 Project Management 100 Marks Course cement: . Mattoo Project Management . Role of Consultants in Project Management. 3.Study Guide . Selection of location & site of the project — Factors affecting location .policies of Central — Stale Government towards location— Legal aspects of project management. F Ramamoorthy Project Management’ . Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. 6. 5). 4) Materials Management in Project Planning — Procurement— storage — disposal. 6. 2 3. Quantitative Aspects of projects . Project Function in an organization— Layout of Project Department. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. 7. Choudhary Text Book of Project Management .3y Prasanna Chandra Project Appraisal By P K. 2.Sy P Gopalakrishnan.By S. 1. Financing of the Project :.By Kimi Heidma Project Management .

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