P. 1
AdMob Mobile Metrics May 10

AdMob Mobile Metrics May 10

|Views: 17|Likes:

More info:

Published by: Ravichandra Kshirsagar on Aug 08, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/23/2010

pdf

text

original

AdMob Mobile Metrics Report

AdMob serves ads for more than 23,000 mobile websites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in its network. This monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem.

May 2010

Find archived reports and sign up for future report notifications at metrics.admob.com.

9% 1.2% -0.5 Asia Asia Western Europe Eastern Europe Africa Latin America Latin America North America Eastern Europe Australia & Oceania 2.1% 9.0% % of Requests 42.0 2.099.468 Requests 8.697. New Zealand and several islands in the Pacific Ocean.3% 0.004.013 447.5 3.461 6. Oceania is defined by Australia.3% Traffic Relative to May2008 Traffic Relative to Oct 2009 Monthly Growth in Traffic Since May2008 . (2) (3) Other includes unclassified requests where the country of origin could not be determined.0% % Share Change -1.948 290.0 4.649.Ad Requests by Geography .899.051.May 2010 Requests: Country United States India Indonesia United Kingdom Canada Japan France China Mexico Vietnam Other Countries Total Region North America Asia Western Europe Africa Latin America Eastern Europe Oceania(3) Other (2) Total (1) (2) 20.2% 2.1% 1.3% 0.579 20.649.0 4.546 341.649.5 1.7% 4.085 1.3% 2.9% 5.431.1% 100.4% 31.313.admob.5% -0.815 416.620 6.0% -0.219.681.6% 30.389 20.532 388.5% 0.910 627.6% 2.204.7% 6.7% 1. Targeted ads were not shown to these requests.0% 100.0 May Nov Dec Oct Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jan Feb Mar April May June June Aug Sept Oct Oceania Western Europe Notes • Month-over-month share change calculated as % of current month requests less percent of prior month requests.2% % Share Change -1.com.968.594.468 % of Requests 40.740.301.1% -0.3% -0.201.4% 2.871.228 1.4% 0.711.968.111.0 2.169 2.9% 3. Find previous reports and sign up for future report notifications at metrics.254 326.9% 1.496.0% 2.5 3.123.0 North America Africa 0.753.5 1.623.624 399.468 Requests 8.0% -0.640 2.968.846.3% 9.1% -0.295 433. 2 .762.5 5.0 1.5 2.1% 0.367.589 881.3% 1. (1) Other includes 82 countries having more than 10 million requests.753.3% 3.239 472.390.957.-Regions Oct 2009 Regions 3.3% 0.

2% Share Chg %(1) -0.5% 1.3% -0.4% 1.0% 3.May 2010 Top Devices. Please see page 10 for our definition of a smartphone.1% Share Chg %(1) -1. 3 .1% 0. Worldwide All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 40% 37% 32% 30% 12% 13% 13% 14% Brand Apple Apple Motorola Other LG RIM SonyEricsson HTC 23% Model iPhone iPod Touch Droid SCH R350 5130 Magic 3110c N70 Hero 6300 % of Requests 18.1% 1.com.7% -0.0% 23% 24% Other webOS 26% Nokia HTC Nokia HTC Motorola HTC Samsung Windows Mobile OS RIM OS Symbian OS Android 20% 10% 0% 46% 42% 40% iOS Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share. Find previous reports and sign up for future report notifications at metrics. May 2010 Device Manufacturer Share.7% -0. Worldwide Smartphone Only 100% 90% 80% 70% Share of Requests 60% 50% 40% 30% 50% 24% 25% 25% 4% 18% 5% 21% 6% 6% Brand Apple Motorola HTC Model iPhone Droid Magic N70 Hero 6300 Dream CLIQ Droid Eris Moment % of Requests 39.0% 0.2% 1.1% 1.2% 1.1% 0. smartphone traffic share was 46%. • We received 20.8% 2. Q4 Apr-10 May-10 Total Top Smartphones. Q2.5% 64.8% 11.5% -0.9% 2.5% 2.1% 0.4% 1.8% 1.admob.1% 42.6% 1.Worldwide Handset Data .1% 0.0% 0.0% -0.5% -0.0% 4% 6% 8% 11% 15% 4% 6% 8% 10% 18% 3% 5% 5% 7% 11% 3% 5% 5% 7% 11% Samsung Nokia HTC Nokia Nokia HTC Nokia 22% Motorola Samsung Nokia Apple Feb-10 Mar-10 Q1.9% 6.8% 1.0% -0.3% 0.3% 2.4% -1.6 billion requests Worldwide in May 2010.4% 2. In May 2010.0% -0.3% 0. May 2010 Operating System Share. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.1% 0. Q3.

3% 0.1% -0.1% 90% 80% Share of Requests 70% 3% 3% 9% 15% Samsung HTC HTC HTC HTC Motorola Samsung 60% 50% 40% 30% 20% 10% 0% 43% 15% 15% 16% 17% 38% 37% 34% Apple Feb-10 Mar-10 Q1. 4 .5% 0.3% 15.1% -0. smartphone traffic share was 48%.7% 2.3% 4.4% 5.9% 2.5% 4.7% -0.admob.9% 2.0% 3.5% 0. • We received 8. United States Smartphone Only 100% 90% 80% 70% Share of Requests 60% 50% 40% 30% 20% 10% 0% 42% 46% 46% 47% 45% 3% 7% 3% 7% 3% 9% 3% 10% Brand Apple Motorola HTC HTC Other Windows Mobile OS webOS RIM OS iOS Android Model iPhone Droid Magic Dream Droid Eris Hero CLIQ Moment BlackBerry 8300 Incredible % of Requests 35.2% -0. Q4Apr-10 May-10 Total Top Smartphones.2% Share Chg %(1) -1.May 2010 Top Devices.1% -0. May 2010 Device Manufacturer Share.3 billion requests from United States in May 2010. Please see page 10 for our definition of a smartphone.5% Share Chg %(1) -2.0% 39% 38% 35% HTC HTC Motorola Samsung RIM HTC Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share.2% 15.2% 4.0% 1.5% -1. Q2. In May 2010.5% 3. May 2010 Operating System Share.United States Handset Data .7% -0.7% 0.6% 2.8% 0. Find previous reports and sign up for future report notifications at metrics.9% 7.0% 2.1% 2.2% 0.3% 4.1% 2.7% 57.0% -0.0% -0. Q3.4% 0.3% 0.0% 81. United States All Devices 100% 10% 12% 3% 4% 10% 16% 13% 3% 4% 10% 15% 14% 3% 5% 10% 15% Brand Apple Apple Motorola Other Kyocera LG RIM HTC Motorola Samsung Model iPhone iPod Touch Droid SCH R350 Magic Dream Droid Eris Hero CLIQ Moment % of Requests 17.1% 2.com. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.

3% 1.1% -0.2% 4.1% 4. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.7% 0.1% 0.0% 85.3% 4.0% -0. May 2010 Device Manufacturer Share.1% -0.8% 6.4% 0. • We received 627 million requests from United Kingdom in May 2010.7% 2. May 2010 Operating System Share.7% 2. Q3. United Kingdom Smartphone Only 100% 90% 80% 70% Share of Requests 60% 50% 40% 30% 20% 10% 0% 74% 70% 11% 4% 11% 11% 5% 13% 8% 7% 19% 7% 7% Brand Apple SonyEricsson HTC HTC Other Symbian OS RIM OS Android Model iPhone Xperia X10i Desire Hero BlackBerry 8520 Dream Galaxy Spica BlackBerry 9700 BlackBerry 8900 Magic % of Requests 58.1% 1. Q2.8% 2.com.1% -0. 5 .1% 1.6% Share Chg %(1) 0.1% 1.0% 0. smartphone traffic share was 63%.2% 26% RIM HTC Samsung RIM RIM HTC 64% 59% iOS Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share.1% 0.3% -4.0% 21.2% -0.United Kingdom Handset Data . United Kingdom All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 68% 66% 64% 59% 6% 4% 7% 6% 5% 7% 4% 3% 7% 5% 6% 7% 4% 4% 6% 6% 8% 7% 4% 4% 5% 8% 10% Brand Apple Apple SonyEricsson Other LG Samsung RIM Nokia SonyEricsson HTC Apple Model iPhone iPod Touch Xperia X10i Desire Hero BlackBerry 8520 Dream Galaxy Spica GT S5230 BlackBerry 9700 % of Requests 38.7% 75.1% 4.May 2010 Top Devices.admob.8% -0.7% 0. Q4 Apr-10 May-10 Total Top Smartphones.1% 3.7% 0.1% HTC HTC RIM HTC Samsung Samsung RIM Feb-10 Mar-10 Q1.4% Share Chg %(1) -5. In May 2010.7% 6. Find previous reports and sign up for future report notifications at metrics.3% 4.2% 2.5% 1. Please see page 10 for our definition of a smartphone.4% 1.3% 0.3% -0.0% 1.

1% 4. Q2.2% -0. • We received 1. 6 . Find previous reports and sign up for future report notifications at metrics.7% 3.8% 7.9% -0.1% 1.1 billion requests from Indonesia in May 2010.1% -0.0% -0.9% 4.0% Nokia SonyEricsson Nexian Nokia Nokia Nokia Feb-10 Mar-10 Q1.1% 0. In May 2010.1% -0.0% -0.4% 3. Q4 Apr-10 May-10 Total Top Smartphones.2% -0. Indonesia Smartphone Only 100% 90% 80% 70% Share of Requests 60% 50% 40% 30% 20% 10% 0% 93% 93% 92% 91% 3% 3% 3% 4% 4% Brand Nokia Nokia Nokia Nokia Other Windows Mobile OS iOS RIM OS Symbian OS Model E63 N70 6300 6600 7610 E71 N73 3230 6120c N80 % of Requests 11.2% Share Chg %(1) 0.3% 2.1% 2. Please see page 10 for our definition of a smartphone.1% -0. Indonesia All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 56% 57% 55% 52% 23% 15% 16% 3% 21% 19% 3% 3% 20% 21% 3% 3% 20% Brand Nokia Nokia Nokia Nokia Other RIM Samsung Nexian SonyEricsson Nokia Model 5130 E63 N70 6300 6600 W200i NX G922 3110c 7610 2600c % of Requests 3. May 2010 Operating System Share.2% 0.0% 3.9% 1.7% 2.3% 6.2% 0.4% -0.2% -0.5% 0.4% 7.com.8% 1.4% 0.5% Nokia Nokia Nokia Nokia Nokia Nokia Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share.7% 10. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.2% 4.admob.1% 0. Q3.0% -0.May 2010 Top Devices.6% Share Chg %(1) 0.1% 2. smartphone traffic share was 29%.7% 24.6% 62.3% -0. May 2010 Device Manufacturer Share.Indonesia Handset Data .2% 2.

Philippines All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 63% 59% 59% 58% 19% 4% 7% 6% 22% 4% 7% 7% 21% 4% 7% 7% 21% 4% 7% 8% Brand Nokia Apple Apple Nokia Other Sony Samsung SonyEricsson Apple Nokia Model N70 iPod Touch iPhone 6630 3110c 6120c 5130 6300 N73 PlayStation Portable % of Requests 7. Q2. Find previous reports and sign up for future report notifications at metrics.0% 0.1% 2.2% Share Chg %(1) -0.3% -0.1% 0. 7 .0% 1.0% 5.2% 1.May 2010 Top Devices.5% 0. • We received 275 million requests from Philippines in May 2010. In May 2010.0% 2.0% 0.1% 4.9% Share Chg %(1) -0. May 2010 Device Manufacturer Share.Philippines Handset Data .8% 30.3% -0.admob.1% 5.1% -0.2% -0.1% 90% 80% 70% Share of Requests 60% 50% 40% 30% 20% 10% 0% 92% 91% 90% 88% iOS Symbian OS Nokia Nokia Nokia Nokia Nokia Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share.1% 0.7% 5.3% 67. May 2010 Operating System Share.9% 3.0% 0. Q4 Apr-10 May-10 Total Top Smartphones. Please see page 10 for our definition of a smartphone. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.4% -0.7% 2.2% 4.3% 0.4% Nokia Nokia Nokia Nokia Nokia Sony Feb-10 Mar-10 Q1.6% 8. smartphone traffic share was 37%.0% 2.2% -0.3% -0.com. Q3.3% 0.2% 3.5% 4. Philippines Smartphone Only 100% 6% 7% 3% 7% 3% 9% Brand Nokia Apple Nokia Nokia Nokia Other Model N70 iPhone 6630 6120c 6300 N73 6680 5800 XpressMusic N80 N95 % of Requests 18.6% 3.3% 3.7% 8.2% 2.2% -0.6% 0.

4% -0.0% 5.India Handset Data . India All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 59% 56% 59% 60% 10% 9% 9% 9% 9% 11% 8% 11% 21% 24% 20% 20% Brand Nokia Nokia Nokia Nokia Other LG SonyEricsson Samsung Nokia Model 5130 3110c N2700 Classic 7210 N70 6300 N73 N80 6233 GT-S3310 % of Requests 7.1% 10.5% 0. Q4 Apr-10 May-10 Total Top Smartphones.1% 6.8% 4. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests.admob.0% 7.4% 7.4% 3.8% 2.4% 1.1% -0.7% 33. • We received 2. Find previous reports and sign up for future report notifications at metrics.May 2010 Top Devices.7% 1.2% 63.1% 2. Please see page 10 for our definition of a smartphone.7% -0.com.3% -0.1% 3.0% -0.2% 0. smartphone traffic share was 23%.1% Nokia Nokia Nokia Nokia Nokia Samsung Feb-10 Mar-10 Q1.1 billion requests from India in May 2010.8% 1.2% 0. May 2010 Device Manufacturer Share. In May 2010.1% 5.2% 0.8% 3.0% 0. Q2.8% Share Chg %(1) 0.7% 1.6% 3.8% 0.9% 4.0% -0.0% -0.1% 0.8% 3. Q3. India Smartphone Only 100% 90% 80% 70% Share of Requests 60% 50% 91% 4% 5% 3% 4% 3% 4% 3% Brand Nokia Nokia Nokia Nokia Nokia Other Model N70 6300 N73 N80 5233 N72 5800 XpressMusic 6600 E63 7610 % of Requests 13.6% 0.7% Share Chg %(1) -0.2% 93% 94% 93% iOS Symbian OS Nokia Nokia Nokia Nokia Nokia 40% 30% 20% 10% 0% Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share. 8 .0% -0. May 2010 Operating System Share.1% -0.

May 2010 Device Manufacturer Share.5% 0.9% 5. South Africa Smartphone Only 100% 90% 80% 70% Share of Requests Other 60% 50% 40% 30% 20% 10% 0% 81% 80% 80% 77% 4% 6% 8% 4% 7% 7% 5% 6% 8% 4% 7% 10% Brand Nokia Apple Nokia RIM Android Windows Mobile OS iOS RIM OS Symbian OS Model N70 iPhone E63 BlackBerry 8520 6300 5800 XpressMusic N73 N97 6210 6110 % of Requests 9.4% 0.3% 1.2% -0.6% 1.0% 3.4% -0. In May 2010. May 2010 Operating System Share.0% 0.3% -0.1% 1.6% 6.8% 27. Q4 Apr-10 May-10 Total Top Smartphones.8% 2.3% 0.3% 0.2% 1. South Africa All Devices 100% 90% 80% Share of Requests 70% 60% 50% 40% 30% 20% 10% 0% 36% 37% 39% 41% 35% 34% 32% 30% 6% 4% 8% 8% 7% 4% 7% 8% 7% 4% 6% 8% 7% 3% 3% 6% 8% Brand Samsung Samsung Nokia Other Apple RIM Motorola LG SonyEricsson Samsung Nokia Model SGH E250 SGH E250i 5130 KS360 SGH-M620 GT S5233A N70 V360 N2700 Classic iPhone % of Requests 4. Q3. smartphone traffic share was 26%.3% 5. Q2.5% 4.9% 2.4% LG Samsung Samsung Nokia Motorola Nokia Apple Feb-10 Mar-10 Q1.2% 54.6% 3.1% -0.7% 2.1% -0.1% Share Chg %(1) -0.com.0% 0.admob.6% 2.6% -0.6% 2.7% 6. Find previous reports and sign up for future report notifications at metrics.1% -0.South Africa Handset Data .5% 3. • We received 229 million requests from South Africa in May 2010.4% 0. Please see page 10 for our definition of a smartphone.2% -0.8% 1.9% Share Chg %(1) -1.9% 6.3% Nokia Nokia Nokia Nokia Nokia Nokia Feb-10 Mar-10 Apr-10 May-10 Total Notes • Other includes unclassified impressions and other manufacturers with < 1% share. (1) Share change calculated as percent of May 2010 requests less percent of April 2010 requests. 9 .2% 2.May 2010 Top Devices.4% 3.

impression. Incorporated in April 2006. the iPod touch is not a phone.AdMob Mobile Metrics Report May 2010 About AdMob AdMob is one of the world's largest mobile advertising networks. We believe this data will be valuable in identifying and tracking trends.admob.com. evaluating market readiness and more. and click and uses this to optimize ad matching in its network.com if you have any questions or feedback for future reports. Find previous reports and other resources at metrics. Methodology For every ad request AdMob analyzes information available in the user’s mobile browser. AdMob determines device capabilities and more using open source tools and a variety of proprietary techniques. AdMob’s monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem. Limits of this Data Representativeness . AdMob's definition is based on Wikipedia: "A smartphone is a phone that runs complete operating system software providing a standardized interface and platform for application developers" (http://en. AdMob also serves mobile ads into iPhone and Android applications. AdMob classifies a phone as a smartphone when it has an identifiable operating system and we continually update our list as new phones enter the market. From this. AdMob provides the tools.000 sites and applications. Despite running the iPhone OS. it is difficult to collect full handset data. Because the data is pulled across ads served on more than 23. AdMob categorizes these requests as "unclassified" and does not serve targeted ads to these requests.admob. Ad Request Classification .com/2009/10/placing-admob-metrics-in-context/ Questions Email metrics@admob. AdMob stores and analyzes the data from every ad request.000 mobile websites and applications around the world. 10 .com to sign up for future reports. data.org/wiki/Smartphone).For some handsets and operator networks. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. we feel the data will be useful and may help inform business decision making. The traffic from these applications is included in the Metrics report. Please visit this blog post for more details on interpreting this report: http://metrics. Email metrics@admob. There is no standard industry definition of a smartphone.wikipedia. The result is a snapshot of the devices viewing the more than 10 billion monthly ad requests and impressions that flow through AdMob’s network. serving billions of mobile banner and text ads a month across a wide range of leading mobile Web sites and applications. and thus not considered a smartphone based on this definition. and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country-market. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. About AdMob Mobile Metrics AdMob serves ads for more than 23.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->