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Published by Rajan Bedi Malhotra

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Published by: Rajan Bedi Malhotra on Aug 10, 2010
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I am a student of Muenchen international Business School, pursuing my MBA Program. As a Part of the MBA Curriculum, I have taken up a research project on “Effect on Sales of Wines & Spirits at Standalone due to Modern Trade” In this connection, I need some information. Below are some questions, kindly give your response to the questions. I sincerely assure that your response will be kept confidential and shall only be used for academic purpose. I shall greatly appreciate your cooperation in completing my research project.

Rajan Bedi

Which types of wine is sold the most? Fortified wine Rose wine Sparkling wine Desert wine Red wine White wine 10.) 100-150 150-200 200-300 300-500 9. Name : 2. How much bottles do u sell every day of 750ml quantity? (Approx. How many customers visit every day: .1. Type of Retailer? Stand Alone Retail( ) Modern Trade Retail( ) 4. Do you know about Big Banyan Wines? a) Yes b) No 6. Do you sell wines? a) Yes b) No 5. People buy wines on: Brand names Grape Varietals 11. Area: 3. From where did you come to know about Big Banyan? Newspaper Advertisement Friend/Relative Store Display Menu listing at restaurants Others:-Specify___________ 7. Which other beverage alcohol you sell? Scotch Brandy Vodka GIN Whiskey IMFL Rum All 8.

How many bottles of wine do you sell in a month? (750ml wine) 21-50bottle 100 and more 50-80 bottle 0-20 bottle 80-100bottle 14. Which grape varieties do they prefer? Red wines a) Shiraz White wines A) Sauvignon Blanc b) Chenin Blanc b) Zinfandel c) Cabernet Sauvignon 13. 15. How many bottles of liquor do u sell in a month?(including wine) 20. Do you have any complaints regarding the Big Banyan wines? a) Yes b) No 16.12. Do u think that people feel freer to buy liquor & wines from stores like Big bazaar n More than from standalones stores? a) Yes b) No 19. Rate Big Banyan product quality from 1 to 10 according to customer behavior. Reasons for increasing modern trade retail? . Do u think that stores like Big bazaar n More are causing some impact on the sale of liquor & wines on standalones? a) Yes b) No 18. The price of Big Banyan is? a) High b) Low c) Affordable 17. Do you sell Big Banyan Wines? a) Yes b) No 16. Do ladies come to buy from here? Yes ( ) No ( ) 21.

So its very well known that people who buy wine are concerned about the brand name of the wine which they are buying and are not much worried about the grape varietal. . In the above questioner I asked retailers that on which basis the wine is bought by the customer than they answered the brand name option from the 2 options given to him which were brand name or on the grape varietal. etc. beer.In the above questioner I asked retailer the reason for increase in the modern trade retail and they answered few reasons:• The liquor sold there is sold at the price lesser than the liquor sold at any standalone retail. The offers like free merchandise. etc. • People like the surroundings and feel free to go there. • The place is clean and has a huge variety of liquor. wines. • Offers are available at the modern trade retail shop but no such offers are available at the standalone retail.

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