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Airlines

Airlines

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Published by Mayank Ranjan

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Published by: Mayank Ranjan on Aug 10, 2010
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06/18/2011

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Airline Industry

Mayank ranjan

Airline Industry in India
454 airports and airstrips (includes Operational, Non Operational, Abandoned and Disused Airports)   127 are owned & operated by AAI   16 - international, 7 custom airports, 28 civil enclaves   Scheduled domestic air services - available from 82 airports May 2007- May 2008   25.5 million domestic & 22.4 million international passengers   20% growth – highest in the world Growth Rate Projections (for next 5 yrs)   15% p.a (Passenger Traffic)   11.4% p.a (Cargo Traffic)

History
• • • • first commercial flight airmails from Allahabad to nani (10 km) the aviation department of Tata sons ltd . Established Tata airlines Tata Air Lines converted into a public Company and  renamed Air India Limited • 1948 Air India International incorporated • 1953 Nationalization of Aircraft Industry   Air India (serving the international sectors)   Indian Airlines (serving domestic sectors)   Deccan Airways, Airways India, Bharat Airways,  Himalayan Aviation, Kalinga Airlines, Indian National  Airways and Air Services of India 1911 1932 1938 1946

etc started service 1990 Open sky policy 1995 Private Carriers permitted to operate scheduled services 2005 Entry of low-cost carriers 2007 Merger of Indian Airlines into Air India  Acquisition of Air Sahara by Jet Airways 2008 Kingfisher acquired 49% stake in Deccan Aviation  . Air Sahara. East West.History 1986 Private Sector Players permitted as Air taxi operators   Players including Jet.  Modiluft. NEPC.

• Ministry of Civil Aviation   Responsible for the formulation of policy. terminal and cargo facilities at the airports Regulatory Authorities . Its functions also extend to overseeing airport facilities. air traffic services and carriage of passengers and goods by air • Other Attached/Autonomous Organizations:  Directorate General of Civil Aviation (DGCA)   Promote safe and efficient Air Transportation through regulation and proactive safety oversight system • Bureau of Civil Aviation Security (BCAS)   Regulatory authority for civil aviation security in India • Airport Authority of India (AAI)   Accelerate the integrated development. expansion and modernization of the operational. development and regulation of Civil Aviation.

100% for NRI’s   74% in cargo & non-scheduled airlines  .  Airlines   49% in domestic airlines .Policies Open Sky Policy  FDI   Airports   100% for green field operations   74% for existing airports .100% with special permissions   100% tax exemptions for 10 yrs.

Competitive Pressure Service Low cost Carriers changing the game Indigo Price .

MARKET SHARE .

The Kingfisher AIRLINESo f g o o d t i m e s The king .

Kingfisher airlines • Dr Vijay Mallya is the Chairman and CEO of Kingfisher Airlines • Kingfisher Airlines Limited launched scheduled airline services on May 9. liveTV with 16 channels on each seat • 100 percent E ticket airline • . inseat plugins for music. 2005 with 4 daily flights between BOM & BLR and one A-320 aircraft. • There are tools for mood lighting such as web chat.

VISION  The Kingfisher Airlines family will consistently deliver a safe. value-based and enjoyable travel experience to all our guests  • .

STP .

SWOT An a lysis •     •         Strengths First airline with full new fleet of aircraft Quality hospitality provided to customers Route rationalization Already have training academy Weaknesses Service delivery to metros and other big cities Yet not in profit High ticket pricing High attrition in top brass Opportunities  Under penetrated domestic market  International market  Untapped air cargo market  Expanding tourism industry  .

   .  4) The growth of the middle income group family affects the aviation sector. ECONOMICAL FACTORS  1) Contribution to the Indian economy.PESTEL ANALYSIS POLITICAL FACTORS  1) Open sky policy  2) FDI limits: 100% for Greenfield airports  74% for the existing airports  100% through special permission  49% for airlines.  2) Rising cost of fuel.  3) Investment in the sector of aviation.

 2) Satellite based navigation system.    .  3) Modernisation and privatisation of the airports.  2)Employment opportunities.  4) The status symbol attached to a plane travel TECHNOLOGICAL FACTORS  1) The growth of e-commerce and e-ticketing.  4) Developing green field airports with private sector for example in Bangalore the airport corporation limited.• SOCIAL FACTORS  1) Development of cities leads to better services and airports.  3)Safety regulations.

ENVIRONMENTAL FACTORS  1)The increase in the global warming.     . LEGAL FACTORS  1) FDI limits  2) Bilateral treaties  3) Airlines acquisitions and the leasing cost.  2)The sudden and unexpected behavior of the atmosphere and the dependency on whether.  3)Shortage of the infrastructural capacity  4)Tourism saturation.

7 P’s .

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.KINGFISHER AIRLINES Performance  Kingfisher has post ed a net loss of Rs 577 crore in t he financial year ended March 2007. which owns t he airline. shows. t he balance sheet of UB Holdings.

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Hyderabad. Brussels.31% Primary base .Bangalore.Jet Airways Founded in 1993. Chairman .JetLite Now JetLite integrated into Jet Airways .Naresh Goyal HQ in Mumbai   Country’s second largest international airline   Largest domestic airline . Chennai.2007 .Mumbai's Chaatrapathi ShivajiAirport Secondary hubs . Delhi. Kolkata and Pune.      April.Acquired Air Sahara .Mr.

comfortable and efficient operations.Mission Statement  Jet Airways will be the most preferred domestic airline in India. which other competing airlines will seek to match. Jet Airways will achieve these objectives whilst simultaneously ensuring consistent profitability. long-term returns for the investors and providing its employees with an environment for excellence and growth • . Jet Airways will achieve this pre-eminent position by offering a high quality of service and reliable. achieving healthy. Jet Airways will be an airline which is going to upgrade the concept of domestic airline travel . It will be the automatic first choice carrier for the travelling public and set standards.be a world class domestic airline.

contribute 48% of passengers & 66% of revenues. Premiere(Business) class & Economy class Target Segments   Premiere(Business) class Business travelers.Domestic & International Customer Segments   First class. don’t like transit   Economy class Leisure travelers. ready to pay higher prices. large % of passengers  Seat Allocation – Yield Management Technique  Positioning – High value for High price Unique Selling Price – Customer relationship and Punctuality  . ready for transit if there is cost advantage. prefer low cost airlines. last time booking.STP Primary Segments (Geographic) .

79 years  Scope for improvement in in-flight service  Weak brand promotion   .Strengths  Market driver  Experience exceeding 14 year  Only private airline with international operation  Market leader  Largest fleet size   SW OT An a lysis Weaknesses  Loosing domestic market share  Old fleet with average age around 4.

Opportunities   Untapped air cargo market  Scope in international service and tourism   Threats  Strong competitors  Fuel price hike  Overseas market competition   .

PEST An a lysis Political Issue  License issue for international operation  Infrastructural constraint  ATF price policy   Economic Effects  Rising income level  Reduced fare but yet not enough    .

Social Effects  Sound Pollution  Plane hijacking  9/11 Incident   Technology Effects  Modernization of aircrafts  Modern technology like CAT3 and ILS •  .

7 P’ s Price Economy & Club Premiere Fare Discounted fare for senior citizens & defense personnel Advance Passenger Excursion/ APEX Fares One Fare Night Saver Fares Check Fares US Dollar Fares & Visit India Fares Place Place of Service .Aircraft Various Destinations   .

Surprises etc. Advertising and Branding  Hoardings  Brand Ambassadors  Sponsorships  Event Organization •  . Corporate Deal Offers. JetPrivilege Offers. Jet Airways Citibank Credit Cards. International Specials. Festival specials. Concessional fares. One Fare. Camp Rock contest.Promotion Offers  Companion Free Offer. Student specials.

Elaborate Flight Offices .Process People Processing  People physically enter the service system to receive the service. Possession Processing  Cargo  Luggage & Courier Physical Evidence Services cape  Services cape usage . & Ticket Booking Agents Virtual Services cape .Org. Aircraft is the service factory where service is delivered.Interpersonal  Complexity of Services cape .

27 crores profit (2006-07) .253 croresloss (2007-08)  Rs.All Ot her Dom est ic Players showed loss(2006-07)  .Rs.7401 crores (200607) Profit (Loss) Aft er Tax .Jet Airways .Rs.9481.5 crores (200708)  Rs.Performance Annual Revenues .

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