A Report on making and implementation of strategies of WIPRO Ltd.

Powered By: PHOENIX

Fast Facts

Fast Facts

Fast Facts

MISSION

VISION

W I P R O

Brand Evolution
Mid-1970s Late 90s: ³ Applying Thought´ 2005-06 onwards: ³Spirit of Wipro´

6 Wipro Beliefs 1. Respect the individual 2. Be a business leader 3. Accomplish all tasks in a Superior manner 4. Maintain the highest ethical standards 5. Serve customers well 6. Measure performance based on long term profitability

4 Wipro Values 1. Human Values: 2. Integrity: 3. Innovative Solutions 4. Value for money

Spirit of Wipro 1. Intensity to win 2. Act with Sensitivity 3. Unyielding Integrity

STRATEGIC ALLIANCES
Five-year engagement with British Petroleum

Multi-year deal with a leading infrastructural company

Wipro acquires NOKIA's mobile TV software Unit

Wipro acquires mpower and NewLogic

GE to integrate healthcare unit with Wipro

SWOT Analysis

BALANCE SCORECARD
WIPRO Technologies Ltd.
Perspective
inance

Parameter
S ce tock Profit M rgin S ales

Weight
2.5 4 3.5 10 6 4 10 4 6 10 10 10

Measurement Performance
R s. RC s. rores RC s. rores 636.2 828.29 5857.8

Score
1.3 2.5 2.2 6 3.1 2.9 6 3.5 5.5 9 8.5 8.5

Unacceptable Acceptable Excellence
0 - 400 0 - 200 0 - 1000 400 - 800 200 - 1000 1000 - 5500 800+ 1000+ 5500+

Customer

S atisfaction R etention

percentage percentage

62% 65%

0 - 30 0 - 30

30 - 70 30 - 70

70+ 70+

sset Internal Business Process A TOratio Income/employee

R Lacs s.

6.86 21.46

0-3 0 - 15

3-6 15 - 20

6+ 20+

Learning and Growth

Innovation / R& D

0-3

3-7

7+

Overall Performance

10

7.375

Strategic Business Units

SBU

MARKET SHARE

COMPETIT OR

C MARKET SHARE

RELATIVE MS

REVENUE GROWTH

REVENUE(i n billion Rs.) 17 . 1 3 .56 5.2075 7.1 5

WIPRO TECHNOLOGIE S WIPRO INFOTECH WIPRO LIGHTING WIPRO INFRA ENGG. WIPRO CONSU ER CARE WIPRO BPO

IB Global services

1 10. 35 15 50.3 36.25

0.0 5 0. 05 0.231 .67 0.1736 0.60 13

7 1 10

.7 .1 70 .7 21.9

IB Global services PHILIPS Larson and Tubro HUL

11 11.90

15.6225 17.25

GENPACT

BCG
BCG MATRIX-WIPRO LTD.

ATRIX
25 2

15

1

INFRASTRUCTURE

 

. 5

. 5

.6

.1736

.231

.67

¡

¡

¡

7

5

3

1 5

£

 

 

 

INFOTECH

BPO CONSU ER CARE LIGHTING TECHNOLOGIES
1 3 5

 

£   

¢    

¢   

PERCEPTUAL
FIRM

APPING
Custom er suppor t 7.2 Employ ee Satisfact ion

Innovative ness

Custome Integri Effectiven Timelin Prici r ty ess es ng satisfacti on 69 7. 6.9 6.9 7.9

7.2 Wipro Technolog ies Infosys TCS CTS IBM 7.6 6. 6 7.

73 77 72

7.1 9 7.2 7.

7.6 .3 7 9 6.5 6.9

7.

7. .

7.7 .3 . 7.1 5.7 6.

6.

6. 7. 5.9 6.

.1 7.1 .6 5.5

6. 5 5.7 7

Accenture 5.5 Capgemini 5

66 63

5.5 5.

A art from Acquisitions
Effective risk management Extensive Distribution Network Investing in Human Resource Quality Leadership Service Line Expansion

Suggestions

Product Line Expansion

Product Diversification

Branding

Strategic Alliance with Retail Companies

Investing in R&D Services

Words of Wisdom
We are selectively looking at acquisitions...it will be a string of smaller ones," Wipro Chairman Azim Premji told reporters on the sidelines of a conference here. Premji said Wipro is focusing on the domestic sector

Words of Wisdom
Ayan Mukerji, Head of Europe Operations, Wipro Technologies said, Today, Wipro has grown to become a leading IT Services company in the UK. Both the centers at Reading and London will be a key hub for recruiting, training of local staff and also gives an opportunity to offer an onsite development center premises to more customers.

Words of Wisdom
We will continue to invest in building and designing new low-cost products for the Indian market. Going forward, we will launch new price points to reach out to the large masses in smaller towns and villages that were not getting adequate health facilities so far, said Wipro chairman Azim Premji. Healthcare is somewhat recession-proof when compared to other verticals, and Wipro already had assets needed to establish a bigger healthcare practice, -Rajiv shah who heads healthcare unit

Words of Wisdom
That s something our clients really like, the in-between solution, Suraj Prakash, vice president of Wipro s Atlanta Development Center told GlobalAtlanta. The vision is to set up a Bangalore in Atlanta, said Joydip Mukherji, Wipro s head of operations in Atlanta.

WIPRO IN NEWS
Wipro buys some Yardley businesses for $45.5 million
Yardley is a very strong brand and will help complete our portfolio of products, said VineetAgrawal, VineetAgrawal, president, Wipro Consumer Care and Lighting