Human Resource Management (Internship Report

)

I

dedicate

this

project

to

my

beloved

parents, teachers and friends for keeping my spirit high and for their love, support and guidance throughout my life. Fahad Iqbal

UNIVERSITY OF CENTRAL PUNJAB

MBA – 7 L1F07MBAM2175

I

Human Resource Management (Internship Report)

ACKNOWLEDGEMENT
All Praise to Allah. First and foremost I thank Allah, the Generous, for having finally made this effort a reality. I praise Him because if it were not for His Graciousness, it would never materialize. I’m extremely grateful to my course instructor’s entire course instructor. who spent a lot of valuable time with me and gave all the related information and expertise very generously about related courses. I thankful to UFONE PTML and its employees who provide the platform to complete my internship successfully, specially thanks to Sr. Manager HR Abdul Rehman Fiasal, Astt. Manager HR Farooq Naeem Sofi, Sr. HR Ex. Waheed Anwar, HR Ex. Raza Hussain, and HR Ex. Mohammad Shawzib. At last I, express our deepest gratitude to all those who contributed directly or indirectly to bring this report to this final format, because I would never have been able to achieve this by my self.

UNIVERSITY OF CENTRAL PUNJAB

MBA – 7 L1F07MBAM2175

I

Human Resource Management (Internship Report)

TABLE OF CONTENTS
EXECUTIVE SUMMARY......................................................................................................1 1 INTRODUCTION.................................................................................................................2 1.1 BACKGROUND OF TELECOM INDUSTRY IN PAKISTAN..................................................................2 1.2 INDUSTRY BACKGROUND AT INTERNATIONAL LEVEL.................................................................2 1.3 COMPANY BACKGROUND.......................................................................................................3 1.3.1 History of Ufone........................................................................................................3 1.3.2 Mission Statement.....................................................................................................3 1.3.3 Vision Statement........................................................................................................3 2 COMPANY ANALYSIS.......................................................................................................4 2.1 OPERATIONAL ANALYSIS........................................................................................................4 2.1.1 Operating Performance............................................................................................5 2.2 FINANCIAL ANALYSIS............................................................................................................6 2.2.1 Ratio Analysis of Ufone............................................................................................6 2.2.2 Future Financial Plans.............................................................................................6 2.3 HUMAN RESOURCE ASSESSMENT AT UFONE............................................................................7 2.3.1 Recruitment At Ufone................................................................................................7 2.3.1.1 Internal Recruitment...........................................................................................7 2.3.1.2 External Recruitment..........................................................................................8 2.3.1.3 Direct Applicants................................................................................................8 2.3.1.4 Referrals.............................................................................................................8 2.3.1.5 Advertisements...................................................................................................8 2.3.1.6 Private Employment Agency.............................................................................8 2.3.1.7 Through Vendors (Outsourcing)........................................................................8 2.3.1.8 Electronic Recruiting..........................................................................................9 2.3.2 Recruitment Procedure.............................................................................................9 2.3.2.1 Replying To Candidates.....................................................................................9 2.3.2.2 Scheduling Interview..........................................................................................9 2.3.2.3 Screening Process...............................................................................................9 2.4 MARKETING ANALYSIS........................................................................................................10 2.4.1 Marketing Department............................................................................................10 2.4.1.1 Brand Marketing Department...........................................................................11 2.4.1.2 Value Added Service (VAS) Department........................................................11 2.4.1.3 International Roaming Department..................................................................11 2.4.1.4 Marketing Operations.......................................................................................12 3 ENVIRONMENTAL ANALYSES....................................................................................12 3.1 INDUSTRY & MARKET ANALYSIS..........................................................................................12 3.1.1 Major Product Lines & Market Segments..............................................................12 3.1.1.1 Ufone Product Lines.........................................................................................12 3.1.1.2 Mobilink Product Lines....................................................................................14 3.1.1.3 Telenor Product Lines......................................................................................15 3.1.1.4 Warid Product Lines.........................................................................................16 3.1.1.5 Paktel Product Lines.........................................................................................16 3.1.2 Growth Rate of Telecom Industry...........................................................................16
UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175

II

........19 3.............3.................................2..............................2........................22 4...................17 3......................................3...............2..2.........1 Goals Of Ufone HR Department.............................2 Telenor Pakistan...............2...................................4................................2..........................................................................................................................................4 Paktel...............................2 COMPETITOR ANALYSIS........................................3...................2...........16 3...............18 3............2...................................4.1 CDMA Technology...........................................................................................19 3.......................................................3 TECHNOLOGY ANALYSIS..............1.............2......................................2..1.................................................................................2........................................24 4..........................20 3.............2............................................24 4.................................................................................19 3..............................................4.31 APPENDIX – B: EXPERIENCE LETTER..........3 Their Goals.....................................................................19 3.........1 Technical Methods That Affect The Industry...................4 Paktel Strategy................2 Innovations..20 3..............................................................................2................2 Responsibilities of Ufone HR Department...............3 Warid Telecom Goals......................2........................................1 Mobilink Strategy.2...................................2 HUMAN RESOURCE DEPARTMENT AT UFONE................................17 3................................21 4..................1 ANALYSIS PROBLEM...............................33 UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 III .................26 5.....................19 3........19 3....................32 APPENDIX – C: JOINING LETTER.........................................30 APPENDIX – A: EVALUATION SHEET........3......................18 3.....3 Directional Strategy Of Ufone.........................................................21 4.....................................................................................1...............21 4 INTERNSHIP DEPARTMENT.......................................................1 Major Competitor...........................................1 Contribution Made Or Responsibilities...1 Mobilink Goals.............................................3 Warid Telecom Strategy....19 3.............18 3......................2 RECRUITMENT PROBLEM............25 5...............1..........................3 Warid Telecom.............................16 3.......4 Paktel Goals...............................................26 7 CONCLUSION & RECOMMENDATION.............................................................................1 DEPARTMENT WORKED DURING INTERNSHIP..........................................19 3.............................................................................................1 Mobilink.....................25 5................20 3........3........28 8 BIBLIOGRAPHY .........................................................................................2..........................................21 4........................2.............................................26 6 FINDINGS (SWOT ANALYSIS).....4......................................................2 Telenor Strategy.....................................................................................................2 Telenor Goals............................3 PAYROLL PROBLEM............................................2................................................20 3...1..............................................2 Market Shares.................................................25 5 IDENTIFICATION OF A MAIN PROBLEM.................2...................................................................20 3.........................................................3............................................1....................3...............................................................................Human Resource Management (Internship Report) 3......................................................................................................................4 Their Strategies.....................................................

It’s all about YOU its all about “Ufone”. A company paying more attention to its customer’s delights rather then the customer’s satisfaction. motivates them to work hard and provide better results. a company very highly spoken of these days. Working on newer technologies is a specialty of ufone UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 1 .Human Resource Management (Internship Report) EXECUTIVE SUMMARY This project has been undertaken in order to highlight the Human Resource Practices of “Ufone”. Decisions are taken at top level with some participation from the lower levels showing that they do comprehend the worth of Group decision-making. However goal setting is a procedure dedicated to only the top management. Ufone owes its success to its employees believing that providing employees with job satisfaction. Ufone is a company starting from scratch and has shown utmost performance in the last four years. Proper planning is Ufone’s strongest point. all the products that they have launched so far are backed by wise strategies with proper market research and massive advertisement campaigns.

which established the Pakistan Telecom Authority (PTA) as independent regulator of the sector and set timeframe for ending the PTCL monopoly. Telenor started its operations on March 15. 1. AlWarid started its operations on 23rd May 2005. with the introduction of the two new companies Telenor and Al Warid. the Cellular Industry suffered a major blow with the closure of operations in Karachi. These were purchased by two companies namely. the largest market. but the closure sanction was lifted after almost two years.Human Resource Management (Internship Report) 1 INTRODUCTION 1. Paktel and Instaphone were formed as joint venture between foreign and local partners. In Pakistan the liberalization of telecom sector started in early 1990s. Significant demand was recorded across all geographical regions during the quarter. It was the first company that introduced GSM technology in Pakistan. On January 19 th. In 1995. PTCL entered the cellular market with its on operator based on GSM technology under the brand name of Ufone. Instaphone initiated its services in 1990. the telecom industry was monopoly. This act paved the path for liberalization of the telecom sector in line with the global trends and Pakistan’s commitment to the international treaties like WTO. 2005. Keeping this in view. Currently. an 18% increase from the first quarter of 2005. The cellular industry had been offering attractive rewards and pays since the beginning. the pays and rewards have taken a rise. while Paktel started its operations in 1992. 2001. there is tough competition in the cellular industry and all the companies are trying hard to attract. the Mobilink and Ufone had to revise their pay plans and rewards. The world started to see an initiation of reform in this sector from early eighties of previous century. Both the companies were using AMPS technology. In April 2004 Pakistan Telecommunication authority (PTA) awarded two new licenses under an open auction process for a fee of $291 million.1 Background of Telecom Industry In Pakistan Today information has become the most vibrant force and factor of production in the new economy. The mobile handset industry rode the crest of a wave of robust replacement demand to realize record levels of sales to end-users for the first quarter. With the deregulation of telecommunications sector in Pakistan in early 90s. The two new companies especially Telenor have been able to attract highly qualified workers of two main companies namely Ufone and Mobilink by offering them higher pays and rewards. Initially. A year later. The real defining moment was the passage of Telecom Reorganization Act of 1996. retain and motivate their employees by offering them attractive pay packages. as worldwide mobile phone unit sales total 112. Warid telecom and Telenor. The foundation of the information infrastructure is the telecom system.2 Industry Background At International Level The mobile phone industry experienced better than expected sales. a third license was awarded to the Saif Group that led to the inception of Mobilink that started its services in 1994. Ministry of Communications awarded two licenses to begin cellular operations based on AMPS technology.7 million units. and annualized sales trends based on these UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 2 . However.

Cyprus.1 History of Ufone Ufone PTML is a wholly owned subsidiary of PTCL established to operate cellular telephony. the management of Ufone has also been handed over to Etisalat. 20 billion to Rs. Ufone continued on the path to success.3. 1.579 k in June 2005 to 7. from Islamabad on January 29. which has increased from 2.3. Ufone has network coverage in more than 750 cities. as a consequence of PTCL’s privatization. Uzbekistan. United Arab Emirates.487 k in June 2006. Being part of PTCL. 1. Portugal.Human Resource Management (Internship Report) results suggests the market could be on pace for a double-digit rate increase for the full calendar year. Thailand. As a result the asset base of the Company has increased from Rs. 2001 During the year. Ufone currently caters for International Roaming to more than 200 live operators across 121 countries and introduced International roaming facility for Prepaid subscribers in Saudi Arabia. At Ufone we understand the value of words and the need to communicate effectively and efficiently at all levels of society.3. United Kingdom. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 3 . The Company further expanded its coverage and has added new cities and highways. which is why our primary focus is on U. under the brand name of Ufone. During the year July 2005 to June 2006.3 Company Background 1. 26% of its shares were acquired by Emirates Telecommunication Corporation (Etisalat). our valued customers bring strength to our company. During the year Ufone adopted the policy of simplified tariffs with no hidden charges. featuring no security deposit and activation charges.2 Mission Statement To become the best cellular communication option available in the country for “u”. Tunisia and Kuwait with lowest rates. The company has also been awarded a new License for providing cellular services in Azad Jammu & Kashmir and Northern Areas. we rejuvenated and revamped our image by changing our visual identity. which amounted to more than US Dollar 170 million. towns and across all major highways of the country. GPRS Roaming facility is available with more than 90 Live Operators across 66 countries. Singapore. During the year Ufone successfully completed the network expansion of Phase IV in existing as well as in new cities and towns. Bangladesh. The company commenced its operations.3 Vision Statement In order to evolve with our customers and to keep pace with your needs. 27 billion. which resulted in positive impacts on the usage trends of subscribers as well as total subscriber base. 1.

e. where you are. No matter who you are. you are our focus. Mainly Ufone has four regions and within those regions the structure is functional .e. Because at Ufone. the overall Structure of the Ufone is Divisional (More flexible and innovative). we aim to connect with you and provide you state of the art services. Keeping in view of all these factors the structure of Ufone is designed i. how you want to say it or how you feel. what you want to say. holistic pieces that are executed by teams of higher wages. high skilled workers. 2 COMPANY ANALYSIS 2. Giving the units their own support systems and decisionmaking authority to take advantage of local opportunities in regional or specialized product markets also enhances flexibility. it needs to maximize flexibility. regional heads have to inform top management before making any decision Board Of Directors CEO Project Director Marketing & Sales Customer Care Information System Finance Engineering HR & Admin Business Unit Khi/Lhr/Fsd Quality Assurance UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 4 .1 Operational Analysis When a company wants to compete in innovation.Human Resource Management (Internship Report) With a fresher look than is accepted and appreciated across the board by people of all ages. Flexibility is maximized by aggregating work into larger. it’s all about U.The decision making authority is centralized at the top but within the regions it is decentralized i.

Human Resource Management (Internship Report) This is what Ufone looks from the organizational hierarchy point of view. Although it is the subsidiary of the Pakistan Telecom Company Limited (PTCL). HR hires the best people to work and adjust them into these four departments according to their specialization. HR conducting its best practices to recruit. Ufone has the best integration of eight departments each project director. At Ufone the management is mindful of the same and has been constantly endeavoring to enhance the existing facilities. They report directly to the CEO. Therefore operations at Ufone are all planned and carried out in such a way so as to maximize operational efficiency and customer satisfaction.1. a comprehensive initiation plan has been made along with aggressive customer acquisition. train and motivate their employees.  Finance  Engineering  Customer Care  Marketing & Sales  Human Resource  Busines Units Khi/Lhr/Fsd  Information Systems  Quality Assurance Provision of quality service to the customers is of utmost importance for the progress of any service-based company. There are eight different departments each headed by a Project Director. Ufone carries out its operations autonomously under the license of Pakistan Telecom Mobiles Limited (PTML). 2. care and retention strategies. The company head office is established in Islamabad (F-7 Markaz). which serves as the center for all its strategic activities.1 Operating Performance UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 5 . including Islamabad)  BU Central-1 (Gujranwala till Sialkot)  BU Central-2 (Multan till Rahim Yar Khan)  BUM South (Sindh and Balochistan) In order to give a jump-start to the company. BUs are divided geographically into three divisions  BU North (Peshawar to Jehlum. There are four BU (Business Unit) each Project Director is responsible for these eight divisions.

Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level. due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively.35  Ufone debt to total assets ration in 2006 was 0.3  Their receivable turnover ration in 2006 was 07.2. 2. As a result the asset base of the Company has increased from Rs. as compared to last year.1 Ratio Analysis of Ufone  Ufone current ratio in 2006 was 0.6 times.64  Ufone interest covering ratio in 2006 was 16. For the same reason PTCL’s financial statement incorporates the profits earned through its mobile operations and the figure are displayed in their annual reports.07 times.4%  Ufone return on investment in 2006 was 10% 2.  Total assets turnover ratio in year 2006 was 0. Since Ufone is an SBU of PTCL therefore they are not authorized to disclose their profits separately.2 Future Financial Plans Keeping in view the growth potential of the cellular industry there is no option but to be aggressive in order to remain a potent force in the cellular industry. 20 billion to Rs.31  Ufone debt to equity ration inn 2006 was 0.2 Financial Analysis Ufone has over the last six and a half years made huge investments in the national economy. 2. 27 billion.Human Resource Management (Internship Report) Ufone’s operational performance has been very encouraging. PTML has successfully been able to build upon its excellent financial results from the previous year.2.32  Net profit margin in 2006 was 28.30  Asset test ratio in 2006 was 0.  Inventory turnover ratio in year 2006 was 18. In order to extend cellular network to new cities. During the year Ufone successfully completed the network expansion of Phase IV in existing as well as in new cities and towns which amounted to more than US Dollar 170 million. towns and highways and enhance its current installed capacities in UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 6 .

analyze whether there an employee within the organization exists. If more then one employee is eligible for the vacancy. This is the largest ever expansion project of Ufone. Company perks. Employees work for longer than just 9 to 5:30 (the official work timings). then that employee is chosen who has the most outstanding record. which is always a benchmark of Ufone. who most appropriately meets the requirements of the particular vacancy. Sometimes even staying for as long as 10 at night especially during a busy season (year end etc) or at the launch of a new campaign. many experienced employees find themselves with more and better job opportunities 2. The hiring from within may UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 7 . market visibility through various market initiatives to fulfill subscribers’ satisfaction and demand and above all to increase the value of investment for the shareholders. In spite of these measures employee retention is quite low at Ufone. the work load on them is very high. Similarly new employees are hired to take their places. Due to this many employees find themselves unable to create a balance between their personal and professional life and thus avail the first better opportunity out! Also since the telecom industry is still at its growth stage and a recent entrance of three new telecom service providers in the local market. and retention. 2. Ufone has finalized a huge network expansion contract amounting to about USD 550 million.3 Human Resource Assessment At Ufone Qualified professionals from outside have been hired/are in the process of being hired. management checks whether there is a need to hire a new employee for that particular job or whether it can be incorporated into an existing employees job.3. Recruitment in Ufone may be of internal or external nature. The HR department and the relevant department in which the vacancy exists. The effect of internal vacancy is that it motivates the employee to perform their best and produce maximum output. increasing usage and exploring new revenue streams on value added services. It also creates a healthy competition amongst the employees. 2.3. both at managerial as well as non-managerial levels are found leaving the organization after just a few months of joining. motivation. A strong focus will be on maintaining high quality of service.1 Internal Recruitment In the case of internal recruitment people from within the organization are promoted to fill the vacant vacancy.1 Recruitment At Ufone Before recruiting a new employee.1. A lot of new employees. which will enhance the subscribers’ capacity by 10 million.Human Resource Management (Internship Report) existing cities. After the promotion the employee may be sent for further training. Many monitory and non-monitory incentives are provided to the employees for the purpose of. paid leaves (in certain cases) and medical benefits are a few to mention. primarily to adopt customer-oriented approach with a view to strengthening customers' loyalty as well as to increase market share. One of the reasons lies in the fact that although the company is providing its members with a lot of benefits.

These agencies attempt to find some one suitable using its computerized inventory database of suitable individuals. which is. HRMS (Human resource management system) for its internal employees as well as the employees which they will recruit in near future.3.e. They talk to relevant supervisors and especially to the people the new person will work with.1. 2.3. A set of expert panelists is then selected from each relevant department to interview applicants 2. Eveready media. Word of mouth is also a valuable recruitment method for them and they draw on all appropriate contacts they have 2. In some case certain some people just drop their CV’s at the head office.1.1. 2. the organization may call them for an interview.5 Advertisements Since most of the posts are of a specialist nature. they intend on advertising in the journals of professional bodies and the trade press. to post the advertisement of the company on the Internet.3 Direct Applicants Ufone maintains a data base system i. the current employees may pass the information on to any interested friends and relations.3. The HR management has hired the services of Interflow.7 Through Vendors (Outsourcing) UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 8 .3.e. These agencies charge Ufone for the referrals. 2.2 External Recruitment If the organization feels that none of their current employees can fill out the new vacancy then they hire from external sources.1.4 Referrals By advertising a post internally Ufone gains an added benefit.1.Human Resource Management (Internship Report) have a trickle down effect i. Their next step is to find out how much adverts cost for varying amount of space and decide what they can afford.6 Private Employment Agency The private Recruiting agencies collect information from unemployed as well as employed people about their skills and experiences. 2.1. an advertising agency.3. the opportunities spring not just from the first vacancy but from the vacancy created when a person in the company fills that vacancy. And whenever there is an opening or a vacancy occurs. In this case the human resource management considers other departments in the organization that might be interested in the appointment in order to make it a joint effort. They are also using the services of a web designer.3. to propagate their service and company for them.

but the employee will remain employee of that firm not Ufone. Everything is computerized and on-line which makes it easier to handle large numbers of replies. which will provide employee Ufone to work in the organization.3.3. and it uses its own web page to advertise for new job openings. 2. They now can simply use the e-CV format provided by Ufone on its home page. Following the advert they need help to sift through the applications.2. Lower management at Ufone is comes through outsourcing. They look out for the following when reading an application:  How well-matched is the candidate to the requirements  Any unexplained employment gaps  The quality of presentation  How tailored the reply is to the particular job and Ufone as an organization.3.3. which includes five or six people at the most.2 Recruitment Procedure The HR management decides on the length of the short-list. and this is the most common method followed by most of organization these days. 2.2.Human Resource Management (Internship Report) Ufone also do outsourcing for the purpose of recruitment they hire firm. Apart from the question of time. they do this to get second opinions. The e-CV is then transferred to the relevant database or the HR department. Another aspect of the electronic recruiting is that individuals don’t have to physically go to the head office to drop their CV’s. 2. may be future customers or acquaintances of potential. supervisors and managers in the organization. A date and a time are arranged and the candidate appears for the interview. In case they run short of time.1 Replying To Candidates The candidates that do not match the job are contacted as quickly as possible and dealt with courteously since the HR management believes in the philosophy that these people. Ufone is make full fledge use of this new technology. 2. future applicants. and their relatives and friends. Those that match the job are called over to undertake an on-line evaluation test.8 Electronic Recruiting The growth of information superhighway has opened up new vistas for organizations trying to recruit talent.2 Scheduling Interview The candidates that pass the on-line evaluation test are then called for interviews. they get the help of other staff. The questions of this interview are designed especially for gauging the personality and ability of the candidate.3.1. 2.3 Screening Process UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 9 .2.

It also participates in sponsoring various theatre and stage plays in various cities along with live rock concerts held across the country. Marketing UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 Brand Marketing VAS International Roaming Marketing Operations 10 . advertising the latest new services being offered. Right now Ufone commercials are beings aired in 15 different TV dramas.  Brand Marketing  Value Added Services (VAS)  International Roaming  Marketing Operations.Human Resource Management (Internship Report) The results are screened by a set of panelists in order to minimize chances of error in selecting the candidates. 2. with Pakistan's largest advertising company Interflow Communications Private Limited. These television commercials have received a lot of appreciation from both their valued customers and advertising industry professionals in Pakistan. 2. has always tried to deliver truthful and interesting advertising to its viewers. Cricket matches are another area in which Ufone ads are commonly viewed. It even allows its subscribers to receive wicket alerts and download animated video clips of falling wickets and via its MMS service.4. Ufone is the affordable mobile service option available in the local market with all facilities available at affordable prices. Ufone. Huge billboards and banners have also been put up at eye catching locations in different cities. The HR management sometimes keeps a small number of candidates in reserve. They are using dumping strategy to gain maximum market.1 Marketing Department Their Marketing department consists of following four units. At times Ufone has even restored to aggressive marketing strategy in order to gain a larger market share.4 Marketing Analysis Today. Ufone invests heavily on its advertising budget and its commercials are not only aired on TV and radio but are also printed in the leading newspapers and magazines of the country.

 SMS: With Ufone's Short Messaging Service you can send unlimited messages to your friends.4. chat with friends or browse the internet from your mobile phone  MMS: MMS allows you to send photographs or video clips to an email or another Ufone.1. International SMS:  International SMS: You can now send unlimited messages to 449 operators in over 169 countries all over the world at a standard SMS rate.4. not responding. busy or out of coverage.1. TV ads. they do research and market analysis to find out customer needs and then design vale added package for those customer like for example these days most famous value added package is 1000 SMS is Rs 75 which can be activated by dialing 777 from the Ufone prepaid connection. They Create ideas ot hire some firm to make their up coming promotion. radio newspaper etc.  Downloads: Ufone provides a wide range of downloads for your mobile in form of Java Games picture messages. ring tones. all the ad’s shootings.4. logos etc. loved ones and colleagues  GPRS: Ufone GPRS allows you to check your e-mails.1 Brand Marketing Department Brand marketing department of Ufone deals with the advertisement agencies. billboards. if your phone is switched off. 2. color wallpapers. Some of the features offered on Prepay are as follows:  Voice Mail: Ufone Voice mail lets you receive and store messages when you are unable to attend your calls. 2.3 International Roaming Department UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 11 .1. animation.Human Resource Management (Internship Report) 2. posters.2 Value Added Service (VAS) Department Value added service department deals with the different packages related with the ufone connection.

e.1. a touch of greenery has been added.4 Marketing Operations Marketing Operations department at Ufone deals with all non-electronic activities like billboards. but the most important element that makes this backdrop complete is the employees. The décor includes glass and steel walls. This communicates that Ufone has effectively dealt with its most toughest and delicate issues with care. event-sponsorship. To make the atmosphere more pleasant.1 Ufone Product Lines There are two basic products of Ufone “Ufone Prepaid” and “Ufone Postpay”.1. It requires the person visiting the office to sign an entry form and wear a badge. outdoor. 3.Human Resource Management (Internship Report) International Roaming department deals with people who went across the country boarder with Ufone SIM with international roaming activated. communicating that the organization strictly adheres to dress code. sponsorship.1.1 Industry & Market Analysis All mobile phone operators in Pakistan have two basic types of connections i. what strikes a person most is their atmosphere and decor. Both pf these products are available at their franchise for public. The security check on entering the majestic hall gives the customer a sense of security. to communicate that Ufone is an eco-friendly organization. All these things made the office informally communicate that it welcomed customers and guests.4. I more frequently related with the people who went for Umrah and Hajj.1. franchise out-wall and in-wall monitoring 3 ENVIRONMENTAL ANALYSES The environment of any organization plays a very vital role in bringing out the inner qualities and talents of people. 2.  Prepaid  Post paid 3. Ufone Prepaid UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 12 . with a large impressive lobby welcoming the distinguish customers. The atmosphere of the Ufone head office is a very pleasant one.1 Major Product Lines & Market Segments 3. On entering the Ufone office. all formally dressed.

now you can retrieve all your contact numbers instantly whenever you lose them. Phonebook Saver Lost or changed your phone and worried about your contacts? With Phonebook Saver. You can enjoy message storage capacity of 10 messages. send and receive multimedia messages from your handset. Caller Line Identification (CLI) You can find out the caller’s number automatically before answering the phone as it is displayed on your handset. sound & video clips. To activate your call waiting please call 333. Emails: you can access your office emails and internet based emails using the GPRS enabled handset. So go on and create your personal Phonebook Saver account and never lose a contact again. busy or out of coverage. To retrieve your voice messages please dial 191. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 13 . GPRS enabled MMS. Call Waiting Call Waiting allows you to receive calls while in conversation with another caller. one SMS will be sent for every 160 characters. Call Features.Human Resource Management (Internship Report) Ufone Prepaid is with a wide range of products and features your Ufone Prepay connection is a complete communication solution that offers you SMS. WAP & Internet Access With GPRS (General Packet Radio System) you can access emails. To activate your voice mails please call 333. You can exchange text message both nationwide & worldwide. Voice Mail Voice mail lets you receive and store messages when you are unable to attend your calls. browse the internet. International Roaming and a variety of amazing Mobile Products Short Messaging Service (SMS) & International SMS You can send and receive text messages up to 160 characters per SMS. GPRS. If your handset supports more than 160 characters. MMS. if your phone is switched off. Internet Access You can access the internet by simply entering the desired website address on your phone’s internet browser MMS This service allows you to send and receive pictures.

Human Resource Management (Internship Report) Prepay IR Now roam in various important destinations worldwide with the most affordable and economical tariff offering. keeping you connected worldwide. 3. For details please call 333 from your Ufone. widest quality network & best customer services for you on your journey to success.1.  International Roaming: in countless destinations. understanding your drive for victory in the business arena and your sense of belonging in your personal life. On Ufone postpaid they aim at providing you with the most superior mobile phone services.  Jazz  Indigo These products have following VAS characteristics.  SMS  Web-SMS Chat UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 14 .  Exclusive Rewards: that you will receive on using your Postpay connection.  GPRS: Internet Access on your GPRS enabled phone & mobile office so you can be in touch with business while you are out and about.2 Mobilink Product Lines There are two basic products of Mobilink they are given as following. It have following features.  Umail: To enjoy wireless email products.  Special discounts: on a range of talk plans you can choose from.  Exclusive Customer Care: with personal service to help set up your phone to suit your needs.  Virtual Private Network (VPN): Your own private network within the Ufone network.1. Ufone Postpay Ufone Postpay is a brand that keeps up with you.

1. Both of these products are available at their franchise for public.Human Resource Management (Internship Report)  TV. anywhere MMS: So you can enjoy sending and receiving Multi Media Messages UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 15 .3 Telenor Product Lines There are two basic products of Telenor “Telenor Prepaid” and “Telenor Postpaid”.  Telenor Talkshawk Har Second  Telenor Talkshawk 30 Second  Telenor Talkshawk Azadi Telenor Postpaid Telenor Postpaid connection is the billing package with lots of value added services for their user.SMS Service  On Call Services  Dedication Service  Missed Calls Alerts  Mobile Banking  Fun Messaging  Payment Solutions  Fax & Data  G-Mail  Stock Watch 3. GPRS: Which gives you high speed WAP on your handset and Internet connectivity anytime. Telenor Prepaid Telenor has following two packages.1.

pictures.1. the overwhelming growth of cellular phones in a poor country like Pakistan is a win-win situation for investors in this sector.  Zem Prepaid  Zahi Postpaid 3.Human Resource Management (Internship Report) Downloads: Now you can select and receive the latest ring tones.1.2 Competitor Analysis 3. has assumed the role of a magic wand in today's life style. Market experts are of the opinion that call charges are still on higher side which are hampering further growth of this sector. The fascinating options offered by this technology at both ends of the users (dialing or receiving) while in movement give a sense of freedom to the people. However. 3.1.  GSM Prepaid  GSM Postpaid 3. entertainment. the growth of mobile phones has smashed all bureaucratic hurdles of the landline phone connections.5 Paktel Product Lines There are two basic products of Paktel they are given as following.2 Growth Rate of Telecom Industry The mobile phone.4 Warid Product Lines There are two basic products of Warid Telecom they are given as following. Unlike the landline connections. sport. background themes and games WAP: Keeps you up to date with the latest happenings in news. They hope that further growth of this industry calls for reduction in call charges.  Mobilink UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 16 . This freedom of movement perhaps the major reason for phenomenal spread of this little wonder around the globe.2. downloads and much more 3. as a large market was still untapped in Pakistan due to cost factor.1. an extension of the information technology.1.1 Major Competitor There are four major mobile telecommunication competitors of Ufone PTML and they are given as followoing.

Keeping in mind customers' convenience.000 retail outlets UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 17 .2 Telenor Pakistan Telenor Pakistan launched its operations in March 2005 as the single largest direct European investment in Pakistan. creating 2. 3. taking into account occasional users to businessmen. Mobilink offers tariff plans that are exclusively designed to cater to the communication needs of a diverse group of people.1. Mobilink GSM started operations in the year 1994. At the time when it entered the market it was a small player in the cellular market of Pakistan it is now the market leader both in terms of growth as well as having the largest subscriber base in Pakistan. setting precedence for further foreign investments in the telecom sector.1 Mobilink Mobilink GSM is the market leader in providing state-of-the-art communications solutions to more than 11. from then on it has shown enormous growth. with a potential to result in USD750 million worth of orders from Telenor Pakistan. Being the first cellular service provider in Pakistan to operate on a 100% digital GSM technology. In addition to providing advanced voice communication services. from the hilly northern areas to the sprawling deserts in the south.000. are some of the biggest of their kind in the industry.200 direct and 20. They have a network of 15 company-owned sales and service centers. They are the fastest growing mobile networks in the country. they achieved nearly 200% growth in our subscriber base – the highest in the industry by a wide margin.000 (eleven million) people in Pakistan. at times they are the only operator connecting the previously unconnected.2.Human Resource Management (Internship Report)  Telenor  Waird Telcom  Paktel 3. The agreements. In the most difficult terrains of the country. Mobilink also offers a number of value added services to its valued subscribers.2.1.000-plus indirect employment opportunities. sold either independently or bundled in Get Set Go Pack. they have extended agreements with our vendors for network expansion and services until 2009. they have also bundled mobile handsets. In a little over two years. they have grown to become a leading telecom operator in the country. more than 200 franchisees and some 100. In fiscal year 2006. with coverage reaching deep into many of the remotest areas of Pakistan. They are keeping ahead by investing heavily in infrastructure expansion. With USD1 billion already invested. They are spread across Pakistan.

1.V.2.  Ufone 21% UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 18 . According to Pakistan Telecommunication Authority. Millicom Pakistan B.Human Resource Management (Internship Report) 3. currently Warid Telecom has more then 10 millions subscribers in Pakistan.2.2.V. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. Warid Pakistan claims it has the largest "post-paid" subscriber base. Asia and Africa. On 13th November 2006 Millicom announced that it planned to exit from Pakistan due to its inability to generate returns on investment in Paktel at the levels required by Millicom.1. Warid Pakistan launched its services in May 2005. GSM quickly gained popularity all over the world and became the technology of choice leaving AMPS/TDMA far behind. which held 98. Paktel finally decided to convert to GSM on October 26th 2004 with the launch of 31 cities. 3. 3.A.86 per cent shareholding in Paktel Limited to China Mobile Communications Corporation which finalized Millicom’s exit from Pakistan. Paktel’s principal shareholder was Millicom Pakistan B. China Mobile has aggressive plans for Pakistan and this will be a new beginning for Paktel. was a 100% owned subsidiary of Millicom International Cellular S.86% equity of Paktel. On Feb 13th 2007 Millicom announced that it had completed the sale of its 88.4 Paktel Paktel started its commercial operations in Pakistan in November 1990 as the pioneer of Cellular telephony with an AMPS network which was converted to TDMA (Digital) in 2003.3 Warid Telecom Warid Telecom takes pride in being backed by the Abu Dhabi Group. Within 80 days of launch Warid Pakistan claims to have attracted more than 1 million. The current coverage footprint consists of 341 cities. And is ranked as the fourth largest operator in Pakistan. users. one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. Due to innovation in the sector (primarily in Europe).2 Market Shares According the the results of research on market shre of Pakistan’s mobile companies we have following data. Millicom is a global telecommunications operator with ventures in 16 countries worldwide including countries in Latin America.

3 Warid Telecom Goals Capture the maximum market strength by penetration and provide coverage all over the country accordingly.1 Mobilink Strategy Mobilnk believes in an Extensive and Intensive distribution Strategy.3.2. specially prepaid will be positioned as low. They have undercut their prices.1 Mobilink Goals Mobilink’s goal is to increase ARPU (Average Revenue per Unit).4. 3.2.2.4 Paktel Goals Paktel has also a low price positioning.2.2.3. 3. Penetrate into the markets by product and pricing strategies. 3.2.3 Their Goals 3. They have also heavily invested in advertising.3.4 Their Strategies 3.2. 3.2.3. It started with image positioning product but now they are getting into masses. Telenor is targeting modern generation. But its customers are rather confused. 3.2 Telenor Strategy UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 19 .4.Human Resource Management (Internship Report)  Mobilink 49%  Telenor 11%  Waird Telecom 14%  Paktel 5% 3.2 Telenor Goals Instaphone have unique technology positioning.

there are two routes to follow. Either start as a technology leader with large investments in GSM / GPRS / EDGE technology or start a phased roll out and adopt a “build as they come” approach. services offered on the CDMA networks in US. For UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 20 . the commitment will be much higher in terms of initial capital expenditure. 3.2.1 CDMA Technology If an operator selects CDMA technology.3 Technology Analysis Mobile users tend to associate service access and availability with their handset devices rather than their locations or service providers. in the long term.4. So as long as they have their device with them customers feel they should be able to use the same services they use at home wherever they are in the world.3.1. 3. Japan and Australia are much faster as compared to the GSM / GPRS /EDGE standard. If an operator wants to roll out a CDMA network. since a nation-wide network would be required to launch service and infrastructure sharing or roaming would not be possible with existing GSM operators. Ufone is the technology leader with GSM and GPRS infrastructure.4. Roaming is an advantage the GSM community must continue to leverage with the development of enhanced data services and the roll out of next generation networks. On the other hand. in selecting GSM technology. At this time.Human Resource Management (Internship Report) Telenor's previous activities in Asia have focused on the development of mobile networks from scratch. and so the current activity is a continuation of their previous successful strategy 3. Another benefit for CDMA is the enhanced network capacity and spectral efficiency in the CDMA network as compared to a GSM / GPRS network and the availability of CDMA EVDO high-speed data infrastructure. it might have a couple of advantages. 3.3 Warid Telecom Strategy They believes in expending the network at low price strategy.1 Technical Methods That Affect The Industry The choice of technology is important in this industry because it can provide the operator with product differentiation in a crowded market. inter-working and billing capabilities to satisfy such expectations. using infrastructure sharing and roaming arrangements to provide coverage to its users. service. However.4 Paktel Strategy Their strategy is innovation and technological edge. for a GSM operator. 3. The first approach allows the operator to charge a price premium and rollout services on top of its higher speed network. there will be no product differentiation between similar GSM networks except marketing and price competition.2. For any operator. And over the years GSM operators have developed the network.3. the initial investment can be much less if roaming and infrastructure sharing is to be used. The second approach is accompanied with a price discount strategy capturing the low-end market segment in the initial phase and moving on later to the higher margin customers.

Each year a new innovation is rolled out leaving the old ones obsolete. to gain a sense of responsibility and to acquaint oneself with the overall office environment of an organization. This period was a chance to learn the basic office operations. Ufone launched innovative services. and mobile applications such as games. policy and procedure. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 21 . The idea of internship before formally joining any organization is to enhance ones interpersonal skills. etc. are stated below.  Short Message Service (SMS)  Multimedia Messaging Service (MMS)  General Packet Radio Service (GPRS)  Wireless Application Protocol (WAP)  3rd Generation General Packet Radio Service (3GPRS)  Enhanced Data Rates for Global Evolution (EDGE) Technology 4 INTERNSHIP DEPARTMENT 4. orientation programs.2 Innovations Using its GPRS enabled network. 4.1 Department Worked During Internship Working in the Human Resource Department (Operations) of best cellular and a well-reputed organization was an opportunity in itself for me. 3. Some of these recent innovations. training preparations meeting the deadlines. and introduce MMS multimedia messaging. recruiting and selection.1 Contribution Made Or Responsibilities  Completed 7 weeks internship at Corporate HR Department. interactions with peers and superiors. Fortunately it was a fair chance not only to learn and overcome the shortcomings not only by the guidance of the colleagues but also by the diversity of nature of interactions.Human Resource Management (Internship Report) a GSM based operator in the Pakistani market. confidence. Ufone Head Office. there is less risk and less return while for a new CDMA operator there is higher risk and financial commitment but it also offers a probability of higher returns in the future.1. which are currently being used in Pakistan.3. The cellular technology is growing at a fast pace. submission of projects. video clips.

 Preparing expense and medical claims report for the payroll. transferring. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 22 .  Policy & Procedures Development.  Recruitment. Do the following tasks. when required.  Training & Development  HR Operations  Outsource Operation The above 3 sub depts.Human Resource Management (Internship Report)  Providing HR assistance to the department and coordinating with other departments. promoting and firing of employee.2 Human Resource Department At Ufone HR Department Training & Development HR Operations Outsource Operation There are three Sub units of Human Resource Department at Ufone which are given as following.  Assisting in monthly payroll.  Completed internal audit for contractual employees and conducted meal survey. 4.  Developing of probation report of contractual employees.  Maintaining the database for new hiring. and preparing the reports. Filing and maintaining the records of all documentation and information.

The manager and the executives are responsible for the operations. They take main decisions regarding the final hiring of the employees and the pay and rewards packages allocated to them. But besides taking care of the day-to-day operations.  Training & Development.Human Resource Management (Internship Report)  Employees Data Management. they perform the function of recruiting and staffing as well. They are also responsible for the establishing of the performance evaluation criteria.  Employee Motivation  Retention of Employees  Career Planning/ Succession Planning  Employee Relations/ Communication  Employee Awards  Employee Events Management  Medical & Life Insurance The senior manager and the assistant manager are responsible for the training and development functions of the organization. Conducting the job analysis for each job is also the responsibility of the manager and his executives.  Employee Benefit & Compensation. Senior Manager HR HR Manager Assistant Manager HR Senior HR Executive UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 HR Executive 23 .

hours of work. job rotation. needs and welfare of company and employee development). development benefits functions. loan funds. testing job applicants.). rates of pay. procedures and practices). Medical facility). coaching. wage and salary surveys of the labor market).2. recruiting. Transportation facility. sick leave pay plans. training. conditions of employment.  Transfer. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 24 . safety programs.Human Resource Management (Internship Report) 4. 4. recruiting.  Health and Safety (health programs. Promotion. LFA salary.  Training and Development (Orientation.  Service (employment.  Benefits and Services (insurance programs.  Compensation Administration (designing and installing job evaluation program. interviewing. retention and conformance of other departments to personnel policy. Layoff (checking conformity of skills with new department in case of transfer). maintaining suitable records. negotiation. grievance handling.2 Responsibilities of Ufone HR Department  Employment & recruiting (Interviewing. selection and induction into the organization). Yearly bonus programs along with special bonuses for achieving high targets). pay structure.  Employee relations (wages.). allocation of overtime).  Control (monitoring performance. contract interpretation and administration.  Advice (on personnel policy. performance management skill training both for technical and non technical personals. labor agreement. maintenance of adequate employee records etc. analyzing jobs and their dollar-worth.2.1 Goals Of Ufone HR Department  Policy initiation and formulation. counseling.

3 Directional Strategy Of Ufone Ufone is currently following “Internal growth strategy”. Involves complaint investigation. tap the knowledge of all who can contribute to problem solutions wherever they may in the organization).e. as it is the second largest cellular company operating in Pakistan. 4. national origin.  Personnel Information Systems (Maintaining HRIS i.  Human Resource Planning (right number of qualified persons available at the proper times. motivation. race. as well as focusing on interpersonal skills such as team building.e. audit and adjustment). directly confront problems.1 Analysis Problem As I had analyzed the planning process of Ufone. goals and plans of organization. monitoring performance). training. human resource forecast including comparison of projected future demand for employees with projected supply. compensation. current human resource situation including skills inventory. human Resource Information system. age. I come to the point that the involvement of top management and the relevant departments in the planning process is a very healthy sign but I have found few discrepancies in that system as well. employee attitudes and motivation. they are expanding their network to capture large market share Along with that they are also doing product development for which training will be of a more technical nature. The company is mainly focusing on market development i. religion. transfer.  Proper forecasting is lacking in this organization from which they cant predict supply and demand for various of human resources to predict areas within the organization where there will be future labor shortage or surpluses hence by not implementing UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 25 . performance appraisal. enhance interpersonal skills. skills inventories.  Organization Development (increase level of trust and supportiveness among people in the organization. selection. employee benefits analysis and productivity studies).  Equal Employment Opportunity (no discrimination in terms of gender. predicting success in management and organizational relationships). designing programs to implement the plans of recruitment. HR planning. 5 IDENTIFICATION OF A MAIN PROBLEM 5.  Personnel and Behavioral Research (improving worker productivity and also increasing the quality of working life.2. interpretation and policy. performing jobs that are useful to the organization and which provide satisfaction for the individuals involved. promotion. make communication more open and direct.Human Resource Management (Internship Report)  Organization Planning (developing concept of company as a structure or system).

No proper plans have yet been implemented to hire and train personals for their future demand. that due to this problem they can’t properly entertain and satisfy their customers and many employees leave this organization due to their weak planning work schedule.  Lack to follow due process policy.2 Recruitment Problem Looking at the Ufone recruitment process mostly they are using internal recruiting source as their main source.Human Resource Management (Internship Report) complete forecasting system they are unable to predict the areas where there are surpluses specially in the customer service.  As marketing is there core competence they fail to get the best candidate at times because of their weak forecasting system. which is also hampering their cost because through that they can save thousand of money. I have found some discrepancies in ufone system. All what they are doing is that they have outsourced all the technological development for which they are paying thousand of money for that.  Due to lack of proper advertisement they are unable to grab the best employees for their organization. What I have analyzed.  There is no concept of temporary workers. 6 FINDINGS (SWOT ANALYSIS) Strengths UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 26 . Due to this they are losing their ace employees.  No overtime facility is given to the permanent staff by which they get de motivated due to their work overload. 5.3 Payroll Problem By involving my self in the monthly payroll process rum by Human Resource Department I have noticed that this process take longer time to complete and have duplication of steps that already done by other departments. which is worth mentioning.  They are not following the lead the market pay strategies due to which they are suffering from high turnovers 5. No plans have yet been implemented to overcome this problem.  Keeping in view of the global development and advancement in the field of telecommunication one can say without any hesitation that ufone has no plans to hire people for any future product development.

 Ufone can further improve its network in order to make more loyal customers. which the private cellular companies cannot enjoy.  It has a strong brand identity.  High Turnover rate.  GSM technology.  Ufone has a unified network of franchises.  Ufone has a comprehensive promotional strategy.  Ufone has Wide network.Human Resource Management (Internship Report)  Ufone is a government company and therefore it enjoys a lot of concessions.3%  The introduction of new technologies in the cellular industry has increased the demand for it along with reducing the operation costs for these companies.  Customer services provided by Ufone are not according to the requirements of their customers. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 27 . It has successfully projected itself as a company meant to serve its people. Weakness  Ufone being a government organization has relatively less human and financial capital available as compared to its major competitors that are subsidiaries of large multinationals such as Mobilink and Telenor.  Ufone can develop direct relationship with retailers on large scale through Electronic Voucher Charge. This service is great because it ensures that the credit require for Ufone connection will always be available on-demand.  Electronic Voucher Distribution (EVD) is a great new re-charge option for prepaid subscribers that doesn't relay on the availability of scratch cards for topping up their Ufone credit. Opportunities  There are vast opportunities of growth as market penetration rate of the cellular market of Pakistan is only 2.

Shift To Be An Employee Oriented Company As Well At the moment Ufone is just a procedure-oriented company. 7 CONCLUSION & RECOMMENDATION Improvise The HR Process Although it was stated by the HR heads that they follow a good and systematic process but when we went around asking the employees they told that the HR process is not up to the mark. They can post their job advertisements on university bulletin boards and also ask the fresh graduates for walk in interviews. Headhunters will use their knowledge of the employment market to find suitable candidates.  They should call in at different universities and offer jobs there for students to give them employment in the organization. They should follow the world standard or the HR 360 degree standard where not only the boss evaluates the employees but the whole panel and the colleges and sub ordinates also evaluate the employee on work performance.  Headhunters can be used when senior management positions become vacant. Ufone will have to devise its defensive strategies tactfully in order to retain its share in the market  Changing technology is also a threat for Ufone because things are changing so frequently in the market with the change in technology. Have A More Professional Attitude UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 28 . Ufone does not take its employees into consideration so it should also value its staff. Threats  Just as Telenor. Motivation Again although Ufone HR management says that it motivates its employees but according to the employees there is no motivational aspect present which gives a positive impact. These companies have introduced new technologies with consumer friendly packages. It should shift from that to an employee oriented company so as to satisfy and motivate the HR.Human Resource Management (Internship Report)  With the globalization of the world Mobilink can further increase its market. Ufone’s greatest threat is its competitors especially Telenor and AlWarid.

So this bounds the employees willingly or unwillingly. UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 29 . Training Free Of Condition At the moment Ufone does give the employees a lot of training sessions but they have a condition on that.Human Resource Management (Internship Report) Ufone does not follow a very professional attitude and a lot of biasness and personal favoritism is present and employees are also evaluated on the personal relations with their respective upper management with out taking performance much into consideration. Redesign Of Payroll Process Ufone need to redesign the payroll procession for the Human Resource Department because it has duplication of steps. The respective employees has to sign a bond with the organization that they will not leave the organization for a specified period of time lets say for 5 years and if they do they would have to pay an amount of money as a fine if they have received the training. which can have a positive impact according to the company’s point of view only.

com.com  www.  Organizational Behavior By: Stephen P.telenor.gov.com  www.pk  www.pk UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 30 .com  www.Human Resource Management (Internship Report) 8 BIBLIOGRAPHY  Human Resource Management By: Decenzo Robbins  Management By: Weihrich koontz.com  www.ptcl.pta. Robbins  Principle of Marketing By: Philip Kottler  www.waridtel.mobilinkgsm.ufone.pk  www.paktel.com.

Human Resource Management (Internship Report) APPENDIX – A: EVALUATION SHEET UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 31 .

Human Resource Management (Internship Report) APPENDIX – B: EXPERIENCE LETTER UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 32 .

Human Resource Management (Internship Report) APPENDIX – C: JOINING LETTER UNIVERSITY OF CENTRAL PUNJAB MBA – 7 L1F07MBAM2175 33 .

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