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UNDER THE SUPERVISION OF Ms. HARLEEN SAHNI PRESENTED BY GUDDAL BHAI MFM 09-11
It operates in Business of Textile, Yarns and Garments. It was started in 1931. These products are manufactured and marketed through The Arvind Mills Ltd. The Arvind Products Ltd. Arvind Lifestyle Brands Ltd.
Introduction(ARROW) It is one of the Premium Brand. Bangladesh. Premium Brands category also comprises of IZOD . Nepal. USA. Sri Lanka and the Middle East. manufactures. brands. GANT. FLYING MACHINE .MEGAMART. . US-POLO. Under license from Phillips Van Heusen. The operations expand throughout India. Arvind Lifestyle Brands Limited. markets. distributes and retails.
Offerings ARROW Shirts(Casuals/Formals) Trousers(formals/semiformals) Suits Knits(sweaters/T-shirts) Accessories /Undergarments .
docx .Organizational Chart Organizational structure C:\Users\GSGUDDALS\Desktop\hyperlink.
Categorical Offerings(SHIRTS) SHIRTS 1851 President Classic Premium .
Process Flow FORECASTING CHANNEL WISE /MONTH WISE BREAKUP APPROVAL BY CHANNEL HEADS OTB LINE PLAN(MINI MUMS CONSIDERAT ION) SOURCES OUT/PROCUR ES SAMPLES APPROVAL FINAL RANGE PLAN .
Process flow in ordering of MERCHANDISE SAMPLING Manufacturing Selection ORDER PLAN Performa Invoice Approval PURCHASE REQUISITION Prepared on SAP Subject to Approval froma various departments .
Process flow in ordering of MERCHANDISE PO(PURCHASE ORDER) Approval by SCM Approval by Merchandiser POs Merchandising Files Account purposes Vendor Price Stickering Department FINISHED GOODS Arvind Logistics POD is sent to vendor .
STUDY OF MERCHANDISE MIX OF ARROW WOMEN s WEAR .
Formal wears 2. Semi-formals and 4. Casual wears 3. Inner-wear/ Accessories . Party wears 5.Product and Price Arrow women s wear offering ranged into five subcategories namely: 1.
The presentation can be improved by not indulging in repetitions of same decorating item. The presentation can be improved by keeping the contrasting Background which will enhance the visibility factor as well as give store a non-disguising look.Physical Environment The merchandise related with women¶s category was aptly displayed so as to provide a clear view of variations and designs. .
of people can see the products on display .Physical Environment Display should be done to reduce the barrier of resistance and inertia and Mannequins should be placed where most no. It can be understood in terms of sales contribution. but it is also necessary to better communicate for Women¶s Wear so mixing the merchandise with appearance of female mannequins and products in moderate proportion is suggested. . Men¶s category occupy most of the space.
Other Ps PEOPLES Peoples associated with every single Women s wear store comprised of 3 people. PROMOTION ARROW Women s does it through Hoardings. . Print Ads and different sales promotion scheme. PLACE Bangalore with its unique Demographical profile. 1 store manager and 1 Female as well Male assistants to help customers in the Store.
MARKET SURVEY .
AWARENESS 60 50 40 30 20 10 0 AWARE UNAWARE X-AXIS: NO. OF RESPONDENTS SHOWING AWARENESS AND UNAWARENESS Y-AXIS: TOTAL NO. OF RESPONDENTS .
OF RESPONDENTS .TYPE OF ADD-ONS DEMANDED IN CASUAL TOPS/T-SHIRTS 50 45 40 35 30 25 20 15 10 5 0 PRINTS MORE COLORS TEXTURED AND EMBROIDED FIT STYLE X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.
TYPE OF ADD-ONS DEMANDED IN SEMIFORMAL TOPS/SHIRTS 30 25 20 15 10 5 0 COLORS STYLE AND DESIGN FIT/COMFORT ADD-ONS ACCESSORIES X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.OF RESPONDENTS .
ADD-ONS/CHANGES PREFERRED FOR SUITS/BLAZERS 35 30 25 20 15 10 5 0 COLOR FABRIC FIT DESIGN X-AXIS: VARIOUS ADD-ONS/CHANGES Y-AXIS: NO. OF RESPONDENTS .
OF RESPONDENTS .ADD-ONS/CHANGES PREFERRED FOR FORMAL SHIRTS 50 45 40 35 30 25 20 15 10 5 0 COLORS CHECK AND STRIPES CUSTOMIZED FEATURES FIT AND COMFORT X-AXIS: VARIOUS ADD-ONS/CHANGES Y-AXIS: NO.
RECOMMENDATIONS Must work on market other than Metros Exploit the Ethnic wear market Can work for RTS market .