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PORTER’S FIVE FORCE

PORTER’S FIVE FORCE

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Published by Vineet Saraswat

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Published by: Vineet Saraswat on Aug 18, 2010
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05/12/2014

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PORTER·S FIVE FORCE MODEL

MTS

Introduction of MTS( MOBILE TELE SYSTEM ) 
Founded : 1993  Headquarter : Moscow (RUSSIA)  President & C.E.O: Mikhal Shamolin  Product : Mobile network  Revenue : us$ 10.2 billion(according to statistics of 2008)  Employees : 26.343 lacs  Parents : it·s a joint venture in between sistema shyam tele sevices

(74:26)  Website : www mtsgsm.com  In India : 28 states has been covered  Subscriber :14.74 million mobils users &1.10 million broadband,telephone uesrs

Contd«. 
in March«.the MTS brand in state of

Tamil Nadu, followed by neighboring state Kerala and W.Bengal in April and May respectively.At present MTS India present in 8 circles out of 22 telecom circles of India. MTS gets a huge response in India due to its excellent competitive & cheeper tariff

Contd«..
Old logo of MTS, replaced in May, 2006

.

Porter's Five Forces Model :-y This is useful, because it helps you understand both the

strength of your current competitive position, and the strength of a position you're looking to move into. y you can take fair advantage of a situation of strength, improve a situation of weakness, and avoid taking wrong steps. This makes it an important part of your planning.

Cont«««««««««..
y used to identify whether new products, services or businesses have the

potential to be profitable.

Porter·s five forces model :
y Bargaining power of Buyers y Bargaining power of suppliers y Availability of substitute goods y Rivalry among existing firm y Barriers to entry

There are five important forces that determine competitive power in a situation. These are:

.

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