School of Management Studies Jawaharlal Nehru Technological University Hyderabad

Course Structure and Syllabus for MBA Program 2009-10

COURSE STRUCTURE FOR TWO YEAR MBA 2009-2010 Subject Title Marks Subject Title Semester – I Semester - II 09MB 01 Management and Organizational 100 09MB 08 Marketing Management Behavior 09MB 02 Managerial Economics 100 09MB 09 Business Environment 09MB 03 Research Methodology and Statistical 100 09MB10 Human Resource Management Analysis 09MB 04 Business Communication and Soft 100 09MB 11 Financial Management Skills 09MB 05 Financial Accounting and Analysis 100 09MB 12 Quantitative Analysis Business Decisions 09MB 06 Business Law and Regulation 100 09MB 13 Production and Operations Management 09MB 07 Computer Applications in Business 100 09MB 14 Management Information (Internal Exam) Systems Semester - III Semester - IV 09MB 15 Entrepreneurship & Good Governance 100 09MB22 Elective IV (Choose any One) 09MB16 Cost and Management Accounting 100 09MB22A International Marketing 09MB 17 Management of Technology 100 09MB22B International Financial Management 09MB 18 Strategic Management 100 09MB22C Performance Management 09MB 19 Elective I (Choose any One) 100 09MB22D Information Systems, control and Audit 09MB19A Consumer Behavior 09MB22E Management of NGOs 09MB19B Security Analysis and Portfolio 09MB23 Elective V (Choose any One) Management 09MB19C Recruitment and Selection 09MB23A Sales and Distribution Management 09MB19D Business Intelligence 09MB23B Strategic Investment and financing decisions 09MB 19 E Logistics and Supply Chain 09MB23C Management of Change Management 09MB20 Elective II (Choose any One) 100 09MB23D Decision Support Systems 09MB20 A Marketing Communications 09MB20B Financial Institutions, Markets & Services. 09MB20 C Management of Industrial Relations 09MB20 D Project Management 09MB20 E Financial Modeling 09MB21Elective III (Choose any One) 09MB21A Retailing Management 09MB21B Derivatives 09MB21C Training and Development 09MB23E Rural Marketing 09MB24 Elective VI (Choose any one) 09MB24A Services Marketing 09MB24B Risk Management and Insurance 09MB24C Compensation Management 100 09MB24D Key Accounts Management 09MB24E Total Quality Management 09MB25 Project Report 2

Marks 100 100 100 100 100 100 100 100



09MB21D Knowledge Management 09MB21E Predictive Analytics JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB01 MANAGEMENT AND ORGANISATIONAL BEHAVIOUR The Objective of the course is to give a basic perspective of Management theories and practices. This will form foundation to study other functional areas of management. Also this course provides insight into behavioral issues. Unit – 1:Introduction to Management: Definition, Types of Managers, Mintzberg Managerial roles, Functions of Management, Administration vs. Management, Evolution of Management Thought – Planning: Nature of planning, Steps in planning, types of planning, Levels of planning - The Planning Process. Decision Making : The process and techniques of decision making. Unit – 2: Organising: Nature of organizing, organisation levels and span of management – Factors determining span - Organizational design and structure –departmentation, line and staff concepts, staffing – delegation, decentralization and recentralisation of authority - responsive organizations. Meaning and types of power – Empowerment - Groups Vs. Teams – Nature of groups –dynamics of informal groups – dysfunctions of groups and teams – Teams in modern work place. Unit – 3: Introduction to Organisational Behavior: Definition, Nature and Scope Environmental and organizational context and the impact on organizations – Perception: Nature and importance of Perception – Perceptual selectivity and organization. Attribution Theories. Personality and Attitudes - Meaning of personality - Johari Window and Transactional Analysis - Nature and Dimension of Attitudes- Behavioral Modification.

Unit – 4: Motivation and Leading: Theories of Motivation-Maslow’s need hierarchy, Hertzberg’s Two Factor Theory. Job design and Goal setting for High performanceSocio technical Design and High performance work practices. Leading: Leading Vs Managing – Leadership Theories- Leadership styles – developing leadership skills – transformational leaders, transactional leaders, Leadership in Cross-cultural environment - Evaluating Leader- Women and Corporate leadership. Unit – 5: Communication and Control: Meaning, Types of communication and barriers to effective communication in Organizations, Using Communication Skills to manage Conflicts. Controlling: Basic control process- Requirements for effective control – control techniques – Overall controls and preventive controls. 3

PATEL. TRANSFORMING TECHNOLOGIES Chairman. PHI. P K Jain: Case Studies in Management. K K Ahuja. New Delhi. 2009  Schermerhorn: Management. 2009  s. Wiley 2009 Kellogg: Conflict in Organizational Groups. Center for study of science FOR THE FUTURE KUMAR N.   M. Vikas. 2009  happa: Organisational Behaviour. Excel. McGraw Hill. 4 . Chairman & CEO.PHI.  rganisational Behaviour. Aoretto Retail Pvt Ltd.References  Koontz. International Asian Paints Ltd Booker NIALL Group General Manager & CEO-India. 2009    Certo and Certo: Modern Management. TITLE IMPORTANCE OF CUSTOMER FOCUS TO AN ORGANIZATION BPP:O Aswat DANI JALAJ ORGANIZING ACROSS BORDERS President. Fred: Organisational Behaviour. 2006.Himalaya.Parthasarathy: Management Text and Cases. 2009. New Delhi. 2009. HSBC Ltd. ARUNACHALAM V. Inc. Pranalytica. 11/e. Kogan Page.S. Management. 2009    a Singh:Organisational Behaviour. 2009. CDs (EXCEL MULTIMEDIA) AUTHOR KOCHAR JAYANT Md. 2009. Ivancevich: Organisational Behaviour & Management. Pearson. TMH. 2009 Kavith Luthan  Pierce and Gardner: Management and Organisational Behaviour: An Integrated Perspective. Cengage. Pearson. Weihrich & Aryasri: Principles of Management.2009 John Stoner.10/e. TMH. Aryasri & VSP Rao: Management and Organisational Behaviour. Freeman and Gilbert: Jr. Viva. Prem Vrat.2009 R Satyaraju & A.

2008 Developing a Passion for Excellence  Developing Continuous Improvement 5 . Vice President (Global HR). SCM Pepsi food Limited.A. Prasanna Trust GOPALA KRISHNA. Samsung Electronics India Pvt Ltd.SINH RAJENDRA UPENDRA UDAI. T HARI. PANI PRABHAT CNBC CDs TV18    THE VOICE WITH IN THE LEADER CREATING A LEADERSHIP PIPELINE CHANGE MANAGEMENT TO CHANGE LEADERSHIP INNOVATION: A KEY TOOL FOR THE NEW MANAGER An innovation Culture. Department of Bio Chemistry. Ranbaxy Laboratories Ltd BALYAN . Honorary Distinguished Biotechnologist. BARBHAIYA RASHMI.PADMANABHAN. R Executive Vice President. Ltd ZUTSHI RAVINDER Managing Director. SCHMITT LARRY. Indian Institute of Science SRINIVASAN VENU CHALLENGING THE LEADER Chairman & MD. G. ONGC Ltd. TVS Motor Co. SUKHBODHANAND SWAMI Founder chairman.K Director (HR). 2008 Cultivating an innovative culture.

Pricing philosophy – Pricing methods in practice: Price discrimination. discounting principle. Need for forecasting. optimization techniques. Loss Leader pricing. Returns to Scale and Returns to Factors. short run vs. forecasting techniques. Pricing of multiple products. scope. Behavioural theories of firm.The role of managerial economistObjectives of the firm: Managerial theories of firm. average cost curves. Equi-marginalism. This will enable the students to study functional areas of management such as Marketing . Marginal Rate of Technical Substitution. optimization with calculus. CobbDouglas Production Function. Elasticity of demand. determinants of cost. Operations research . New management tools of optimization. 6 . types and significance of Elasticity of Demand. Finance and Personnel. Relationship with other areas in Economics. Monopoly. Overall Cost leadership. product line pricing. Isoquants and Isocosts. Supply Analysis – Supply function. long run costs.Price-Output determination in Perfect competition. Production and Finance from a broader perspective. Unit – 5:Market Structure and Pricing practices: Features and Types of different competitive situations . Pricing strategies: skimming pricing. marginalism. Marketing. the Law of Supply. Monopolistic competition and Oligopoly both the long run and short run. Production Management. Measurement policies. Unit – 2:Basic economic principles – the concept of opportunity cost.Innovations and global competitiveness. Production function with one/two variables. Theories of profit.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB02 MANAGERIAL ECONOMICS The Objective of this course is to understand the relevance of economics in business management. incremental concept. Unit – 4:Cost theory and estimation: Cost concepts.Theory of Demand: Demand Analysis. risk and uncertainty. Nature and Scope. Elasticity of Supply. penetration pricing. Unit – 3:Production Analysis: Production function. Profit Management: Nature. Time perspective. Unit – 1:Introduction to Managerial Economics: Definition. scarcity. Demand estimation – Marketing research approaches to demand estimation. cost-output relationship in the short run and long run. Economies of scale.

Also it is intended to facilitate for the development of an insight into different statistical tools for data analysis.  Thomas Maurice: Managerial Economics. Criteria for good measurement.Lewis and Jain: Managerial Economics. psychological and social instruments used in management research. Levels of measurement and types of scales. Oxford. 2009  Nadar & Vijayan: Managerial Economics.  James L. Cengage. *Statistical table is required for students at the time of examination Unit – 1:Introduction: Nature and Importance of research. Psychometric. Petersen. Pearson. 2009. Pearson. 2009 Mithani: Managerial Economics. Functions and goals of Research Design. main body and appendices including bibliography. 2009 Edwin Mansfield: Study Guide and Cases for Managerial Economics. PHI. the role of business research. explore ideas in formulating research objectives and hypotheses and sample framework for undertaking research studies through well designed and structured questionnaires. Pearson. 2009.primary data and secondary data. Unit – 2:Measurement concepts: Measurement and Scaling concepts. Measures of Central Tendency vs. SPSS for tabulation and SPSS and Report PresentationMechanics of report writing. Questionnaire and schedules as tools of collecting data. Cengage. 2009. Diagrammatic and graphical presentation of data. 2009. 2009. Measures of Dispersion.  Keat: Managerial Economics : Economic Tools for Today’s Decision Makers.Brigham: Managerial Economics. interpretation and presentation of reports in different functional areas of management.Correlation and 7 . Research Design: Meaning of Research Design. questionnaire design. pilot study and developing a case study.Pappas and Engene F.  Bharath Singh:Managerial Economics. 2009. research process . Tabulation of data and general rules of tabulation. TMH. Measures of Skewness and Interpretation. Measures of Variation. Viva-wwn. 2009 Hirschey: Economics for Managers. Excel.  Suma Damodaran: Managerial Economics. HPH. Unit – 3:Statistical Tools-I: Measures of Central Tendency.  Froeb: Managerial Economics—A Problem Solving Approach. TMH. Normal distribution. aims and types of social research. preliminary pages. attitude measurement.2009 Atmananda: Managerial Economics: Excel. 2009       JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB03 RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS The objective of the course is to introduce the basic methods of conducting research.References Geetika & Piyali ghosh:Managerial Economics. Measures of Dispersion. 2008. Sampling design and sampling procedures.

Types of correlation and their specific applications. Excel. TMH. tests of significance for small samples. Tests of Hypothesis. procedure for testing of hypothesis. Himalaya. Alan Bryman & Emma Bell: Business Research Methods. components. application. Vikas. determination.Acharyulu: Research Methodology and Statistical Tools.   Gaur: Statistical Methods for Practice and Research.     C. Shajahan: Research Methods for Management. References  Donald R. measurement of trend through Method of Least Squares. 2009 Richard I Levin & David S. ANOVA – one way and two way classifications and Chi-square test. 2009. 2008.2009 Nargundkar: Marketing Research Tests and Cases. Oxford. 2006.3/e. Cooper. 7/e. correlation vs. Association of attributes and inferences.Bhattacharya: Research Methodology. 2009 8 . Index Numbers: Laspeyres’s Index.Rubin: Statistics for Management. Unit – 4:Statistical Tools-II: Time series. t-test. Sage Publication. 2008. 2009. Fischer’s Ideal index. Time Reversal and Factor Reversal tests.2009 Bhandarkar & Wilkinson: Methodology and Techniques of Social Research. non-parametric tests. Cengage. J. 8/e. Dipak Kumar. Gupta & Vijay Gupta: An introduction to Statistical Methods.2009 Narayana Reddy. Schindler: Business Research Methods. Vishwa Prakashan.B.Regression Analysis. regression vs.K. correlation. 2009. TMH. Moving averages. Zikmund: Business Research Methods. alternative hypothesis. 3/e. Unit – 5:Statistical Inference: Introduction to Null hypothesis vs. utility of time series.Sachdeva: Business Research Methodology. parametric vs. 2/e. C. 2/e.R Kothari: Research Methodology Methods & Techniques. Pearson. Pamela S. Jaico. method of least squares. Himalaya. and Graphical methods. Excel Books. Pearson. 2009        Bajpai: Business Statistics. 2009. Paasche’s Index. 2009 William G.

Jargon . appropriate tone clarity. brevity. Keeping in view the most essential requirement of Communication skills for Management studies this course high lights the soft skills in an easy understandable and quickly implementable way. Informal conversation Vs Formal expression Verbal and non-verbal communication..Formal and informal interviews – ambiance and polemics interviewing in different settings and for different purposes e.. 9 .. Unit-4:Written communication . Business Communication Unit – 1:Features of Indian English .g.Oral. Writing and reading .email. fax.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB04 BUSINESS COMMUNICATION (Theory) & Soft SKILLS (Lab) BUSINESS COMMUNICATION (Theory) & SOFT SKILLS (Lab) The Objective of the course is to provide sound knowledge of vocal and written communication skills to the students. pitch.types of presentation – video conferencing -participation in meetings .rate of speech.idiomatic distortions.Clarity of voice Unit –3:Technical presentations .GRE. balance letters – pro-forma culture format . promptness .Tenses ambiguity .features of effective writing such "as clarity. recruiting. barriers to effective communication Unit – 2: Types of Communication .Correction of sentences . eliciting and giving information. TOEFL models -. performance appraisal.Structures .Word-Power – effectiveness. tone . aural. A.Letter-writing .Analysis of sample letters collected from industry .differences between spoken and written communication .

2009 Sherfeild:Developing Soft skills-Pearson Education-2009.Unit – 5:Technical Report writing . Sehgal:Business Communication. Theory &  Business presentation skills For Free on line material or web resources. 7/e. Krishnamachryulu. TMH. Kalpan and Baron’s. 2009.Business and Technical Reports – Types of reports progress reports.Analysis of sample reports from industry . refer to http://campusconnect. 2009 David Irwin: Effective Business Communications. • To enhance soft skills in the areas of  Art of communication  Hidden data of communication  World of teams. TMH. CDs (EXCEL MULTIMEDIA) AUTHOR TITLE CHATTERJEE MIRAI. Pearson. 2009 Kaul. Business English Dictionary.format .  Adapting to corporate world. Pettit Jr. New Delhi. Internet facility is not a constraint. GRE & TOEFL. adapting them to corporate environment and how best they can make business presentations.HPH.infosys. 2009. Lalitha Ramakrishnan: Business Communication. Colin BEARD: Experiential Learning. learner-friendly modes of communication. New Delhi-51. routine reports . Business Communication. Excel. All India Traveller Bookseller.Annual reports . 2009. Lesikav. • To expose the students to team environment and how best one work with teams with cohesiveness. Rajendra Pal. John D. PWD: infosys or registration is possible). B.Synopsis and thesis writing. Kalpan Publishers. Kogan (User ID: demo@infosys. J S KorlahaHi: Essentials of Business Communication: Sultan Chand & Sons. 2009. 2009 Raymond V. Viva-Thorogood. All the web material can be provided to each affiliated college through CD for sharing with faculty and students. SEWA PRADHU SURESH P Member of Parliament 10 . PHI. LISTENING TO THE PEOPLE Coordinator. Murphy: Effective Business communication. References             Lesikar: Basic Business Communication.. Soft skills Lab The Soft skills lab focuses computer-aided multi-media instruction and language acquisition to achieve the following targets: • To expose the students to a variety of self-instructional. 2009. Business Communication.

and The Generally Accepted Accounting Principles (GAAP) Overview of the Accounting Process.CNBC CDs TV18 • Every Second Counts (Its is all about Time Management) 2008. paid cost and unpaid costs. Objectives and Principles.Limitations of financial statements. Preparation and analysis of cash flow statement and funds flow statement 11 . Unit – 3:Issue of Shares and Debentures: Entries for Issue of shares. Unit – 1:Introduction to Accounting: Importance. Issue of shares at Discount and premium. Classification of capital and revenue expenses.Journal and ledger. Unit – 2:Valuation of fixed assets and Inventory: Tangible Vs Intangible assets. Accounting Concepts and conventions.Inventory Valuation: Methods of inventory valuation. Funds from Operations. redemption out of capital and profits. Issue and Redemption of Debentures: Meaning. issue of debentures for cash and other than cash. treatment of discounts and losses on issue. Accounting standards as Issued by Institute of Chartered Accountants of India (ICAI). depreciation of fixed assets and methods of depreciation. meaning of redemption. forfeiture and reissue of forfeited shares. Unit – 4: Financial Analysis-I: Statement of Changes in Working Capital. (Soft skills) JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB05 FINANCIAL ACCOUNTING AND ANALYSIS The Objective of the course is to provide the basic inputs on maintaining books of accounts. preparation of financial statements. Final Accounts with adjustments. Distinction between cash profits and book profits. Trial Balance. analysis and interpretation of financial statements.

1881: Negotiable Instruments. Legality of object. Gross Total Income. 2009. Performance and discharge of contracts. Assessment procedure. Contract of Agency. Maheshwari and Dr. Offer and Acceptance.  Gokul Sinha: Financial Statement Analysis. Performance of Contract of Sale. PHI.Holder in due course. Sale of goods Act -1930: General Principles. & liabilities of Directors.K. Discharge of Parties. Unit – 5:Direct and Indirect Tax: Income Tax Act -1961 . 2008. References  Robert N. 2007. Contingent contracts. Central Excise Act 12 . Conditions & Warranties.12/e TMH. 2009  Ambrish Gupta: Financial Accounting Management An Analytical Perspective. Vikas. Unit – 4:Companies Act.S.Anthony.Merchant: Accounting – Text and Cases. 7/e. Maheshwari: Financial Accounting. Cengage.Hawkins and Kenneth A. & Cheque. leverage.  Horngren: Financial Accounting. Pearson.Important Provisions of Income Tax Act: Assessment year –Assesee. HPH. 2008. PHI. kimmel: Financial Accounting. Richard S Ruback. Wiley 2006. Bills of Exchange.2008  Stice & Stice: Financial Accounting Reporting & Analysis. Holder. Unlawful and illegal agreements. Capacity to contract and free consent. kieso. Resolutions.  Weygandt. Pearson Education-2009  Jawaharlal: Accounting for Management. Unit – 2:Contracts-II: Indemnity and guarantee.Unit – 5:Financial Analysis –II: Ratio Analysis. 2009. Company Management–Appointment of Directors.N. David F.Liquidity. duties. Unit – 1:Law of Contract -1872 :Nature of contract and essential elements of valid contract. solvency and profitability ratios – Du Pont Chart Analysis –Cases. Consideration. Peter Tufano: Case Problems in Finance. TMH.  R Narayanaswamy: Financial Accounting: A Managerial Perspective. Powers. 1956: Steps and procedure for incorporation of the company. 12/e. Unit – 3:Negotiable Instruments Act . Winding-up of a Company. Types of endorsements.  Carl Kester.2008 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB06 BUSINESS LAW AND REGULATION The objective of the course is to enable students understand and appreciate the legal and regulatory framework of Indian operations of business. 4/e.Promissory Note. Procedure for advance payment of tax and tax deducted at source. and their definitions and characteristics. Company Meetings. Remedies for breach of contract.S.  Dr.

 B. 13 . Unit – 2: PL/SQL block structures. Himalaya. There is also stress on use of statistical package for analysis of business data and its proper interpretation using SPSS. Functions. and Basic concept of VAT. Purchase order of a book company.B.2008  S. Vikas.R. 2008  Kuchal: Business Law.B. 2/e. . TMH. Unit – 4: Overview of SPSS. Bulchandani: Business Law for Management. Entering and Editing text. Practice Exercises using SQL statements on the following aspects Employee payroll data.  C.D. Hands on experience with Prowess of CMIE and a few simple exercises on ratio analysis using the package. operators. indexes. Joins.  S. 5/e. Sultan Chand & Sons. classification of goods. Making students/Learn Familiar with Main menu and other features of SPSS Package. Pearson Education.N. Excel Books. Latest edition. PL/SQL. References  Akhileshwar Pathak: Legal Aspects of Business. Himalaya.  N.-1944: . Constraints.Gulshan: Business Law. Unit – 1: Experiments covering Basics of SQL. 28/e. Lal: Income Tax and Central Tax : Law and Practice.Maheshwari & Maheshwari: Business Law and Regulation. 2009  Tulsian:Business Law.S.Vashisht: Direct Taxes. 2006  B. SQL statements.. Procedure. 2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD I SEMESTER MBA T P 4 0 09MB07 Computer Applications in Business LAB The Objective of the course is to provide hands on experience to students in using computers for data organization and addressing business needs. Latest edition. Entering and Editing Formulas. Views.L.Kapoor: Mercantile Law. Excel Books. TMH. The exposure to PROWESS developed by Centre for Monitoring Indian Economy is with a view to make students aware of data bases of Indian Companies and enables them to work on mini projects and think of topic for their final year project.Bansal: Business and Corporate Laws.Basic concepts related to excisable goods. Data Analysis. Lal & N. 3/e. Inventory Management. 2009  K. Creating worksheet. 2009. Uses. Pearson Education. 2008. Unit – 3: Overview of MS-Excel features.

Test-2:. 2/e. 8/e.   Rick F. ITL Education.Creating and Editing a Data File. 2008  Introduction to Information Technology. Benjamin Rosenzweig: Oracle PL/SQL by example. Richard E. Sam Teach your self. Addison Wisley. Wiley.Multidimensional scaling. 2009  Morley. PL/SQL  Scott Urman. 2006. Kelly Rainer. Pearson Education. Jr.  V.Unit – 5:Exercises: Test-1:. Test-3:. 2009. Understanding Computers. Test-4:.John Wiley and Sons. Microsoft Office System step by step. SQL. 2009. References Introduction to Computers  Peter Norton. 2009 Albright Winston Zappe. TMH. Oxford.The one-way ANOVA procedure: one-way Analysis of variance. PHI. Stephen G. Pearson Education. Tata McGraw-Hill. Introduction to Information Technology. Keneth R. Ron Hardman: Oracle Database10g.Powell. 14 . R. 2009  Efraim Turban. 2008. 2009.Bakes: Management Science.vander lans: Introduction to SQL. 2007 edition. 2009.TMH.Cross Tabulation and chi-Square Analyses. 2009..Rajaraman. Pearson 2008.2009  Dhiraj Sharma: Foundation of Information Technology.  Groff: SQL 2/e. MS-Excel       Ron Mansfield: Working in Microsoft Office. 2009  Nilesh Shah: Database Systems using Oracle.Bi-variate Correlation: Bi-variate correlation. the Complete Reference. Introduction to Computers. Potter. the art of Modelling with Spread sheets. 2007. partial correlations and the correlation matrix.TMH. PHI. 10/e Cengage. Introduction to Information Technology. Excel. PL/SQL Programs. Greg Perry: Microsoft Office 2007. 2006. Reprint 2006. a simplified guide to SQL and PL/SQL. Data Analysis and Decision Making. TMH. 2008 David Whigham: Microsoft Excel. Mansfield: MS Office. Test-5:.

Unit – 2: Marketing Research: Need for Marketing Research-Types of Marketing Research – Stages of Marketing Research – Marketing Environment. Dreamtech Press. 2009 George: SPSS for Windows Step by Step. TMH. 2009. Hardman.Purpose of Segmentation – Segmentation and Market Entry – Target market selection – Strategies of Target Marketing – Analysing Business markets – Analysing Consumer Markets. 3/e. 2009.0. Oracle Press.Limitations of Marketing concept.Marketing orientation and Business performance – Gathering Information and Scanning environment.Customer value proposition – Non segmented markets.S. 2009 Scott Urman: Oracle 9i-PL SQL Programming. Cengage. McLaughlin: PL/SQL Programming. 2009. Cengage. Pearson Education. Pearson Education. TMH. 2009 Oracle    Casteel: Oracle 10 g & SQL . P. 15 . India. 2009. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB08 MARKETING MANAGEMENT The objective of the course is to provide the students a clear view on the Marketing management. Wiley-India. SPSS    Carver: Doing Data Analysis with SPSS 16. 2009 Sunderraman: Oracle 9i Programming. Unit – 1:Introduction to Marketing: Understanding Marketing ManagementDeveloping Marketing Strategies and Plans – Marketing Concept Vs Product Concept – Service Concept – Experience Concept – Green Marketing – Efficiency Vs Effectiveness. which has Marketing mix and Basics of Marketing as its main part of the curriculum. 6/e. Arthur Griffin: SPSS for Dummies. 3/e. Despande: SQL/PLSQL for Oracle 9i.  Urman. Pearson Education. 2009  Rosenzweig: Oracle PL/SQL by example.

3/e. TMH. CDs (EXCEL MULTIMEDIA) 16 .Rural Marketing – Rural Consumer Behaviour – Pricing Decision and Distribution Decisions Future of Marketing References  Philip Kotler. 2009  V. Evans & Barry Berman: Marketing Management. Himalaya. Pricing Strategy – Methods of Pricing – Factors influencing Pricing decision.Anwar et. Communicating Value – Role of Marketing Communication – Developing Effective Communication – Marketing Communication Mix – Managing the Integrated Marketing Communications process – Managing Mass Communication. Kogan Page.  Arun kumar & N.S.Technology ProductsCommodity Products-Customised Products. Vikas.Channel management decisions.Commerce – Conflict – Cooperation and competition – Retailing – Wholesaling – Logistics. 2009  Rajan Saxena: Marketing Management.I : Creating Customer Value-Satisfaction and loyalty. 2007  Patrik Forysyth: Marketing Stripped Bare. Bruce J Walker. Kogan Page.Product line and product mix – Managing product line and brands – Product Life Cycle (PLC) – Excessive Product VariantsProduct line portfolios – Product Recalls – Setting Product Strategy. Pearson Education. TMH.Marketing strategies for service firms – Distinctive Characteristics of Services – Customer Relationship – Distribution Designing – Marketing Channel and value networks – Role of marketing channels – Channel design decisions.  William D Perreault Jr. 2009  K. Tata McGraw Hill.Channel Integration and systems – E. E Jerome Mc Carthy: Basic Marketing. Abraham Koshy and Mithleshwar Jha: Marketing Management. Kevin Lane Marketing Management-PHI-2009. 2009  Dholakia. William J Stanton & Ajay Pandit: Marketing. 2009  Tapan K Panda: Marketing Management. 15/e.Product mix pricing-Ingredient branding.Pricing cues – Consumption and pricing – Price Sensitivity – Initiating Price Changes – Price Wars.Product Management-Business Product and Consumer Product. 2008.Unit – 3: Marketing Mix. Meenakshi: Marketing Management. 2008. 13/e.Ramaswamy & S.2009  Michael J Etzel.New product options and development – Development to commercialization – Consumer adoption process – Tapping Global markets – Developed vs Developing markets – Managing a Holistic Marketing Organization – Socially Responsible Marketing – Internal Marketing . Excel. 4/e. 13/e. 2/e.Nama Kumari: Marketing Management. 2009  Joel R. Macmillan 2009. Unit – 4: Marketing Mix – II: Designing and Managing Services. TMH.Direct Marketing Techniques – Internet Marketing . Unit – 5: Managing Personal Communication – Word of mouth – Designing Sales force.  David Jobber & John Fahy: Foundations of Marketing.Karunakaran: Marketing Management (Text and Cases). Cengage. 2008  Peter Chevton: Key Marketing Skills.

President-Mocann Eriokson. Project Manager. Ltd. Marketing shool London. Director Of strategy. Unit – 1:Industrial Policies: A brief review of industrial policies since independence. Wunderman in India DESAL SANTHOSH. MAGO SANJEEV Head-Quality max New York Life Insurance Co. CHAINANI GAUTAM RAWAT SUDHANSHU. 2005.Policy on Public Private Partnerships. GOPALAKRISHNA R. MICA Faculty TITLE CREATING CUSTOMER DELIGHT IT TOOLS FOR ENHANCING CRM DELIVERY SYSTEM QUALITY APPLICATIONS FOR DELIVERING CRM STRATEGIES FOR YOUTH DOMINATED MARKETS WINNING IN THE ERA OF‘TOTAL COMPETITION’ PREEMPTIVE CRM: RETAINING CUSTOMERS WHEN COMPETITION EMULATES DECODING THE CULTURAL FOR MARKETING CNBC TV 18 CDs • The rule of three. KURIEN BIJOU.Y. Exec Director. Tata Sons Ltd. KENT ANTHONY Director of Post Graduate Studies. 2005 (Marketing) • The future of Competition. Moser Baer India Ltd. Wunderman.AUTHOR SASIDDIQUI S. Oracle Ind Pvt Ltd. 17 . ELLIS LEN Executive Vice President. India MATHEW A. Industrial policy of 1991 and recent developments.F. PURI DEEPAK MD. COO-Watches. Titan Industries Ltd.N Chairmen & MD. Bharat Forge Ltd. (Marketing) JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB09 BUSINESS ENVIRONMENT The objective of the course is to provide the student with a background of various factors( in macro-economic environment) that have major repercussions on business and sharpen the students’ mind to watch and update the changes that occur constantly in this sphere. USA SETHI RAJAT President. KALYANI B. Policy on foreign direct investment in Indian industry. Sr.

Reforms and Recent Developments . Unit – 3:India’s Trade Policy & Balance of Payments: India’s Trade Policy – Magnitude and direction of Indian International trade.Monetary Policy: Demand for and supply of money. 4/e. 2009  Vivek Mittal: Business Environment. Major components. 2009. Viva. 2005. Unit – 4:World Trade Organisation (WTO): Nature and scope . S. Disputes settlement mechanism. Investor Protection and Role of SEBI. Causes for dis-equilibrium in Balance of Payments. 18/e. features and structure of Money markets and capital markets. 2009. 2009  Conklin: Cases in Environment of Business.Unit – 2:Fiscal & Monetary Policies: Public revenues.Blue Scope TITLE MANAGING NEW INDIA: CONNECTING ACROSS GENERATIONS ROY RENU Director.  Recent: Economic Survey Report of Government of India.Stock Exchanges. Objectives of monetary and credit policy. Chand. 9/e Himalaya.TMH. EXIM Policy. Planning Commission RAO JERRY Chairman & CEO Mphasis Software & Services (Ind) Pvt Ltd. 2009.  V K Pailwar: Economic Environment of Business. bilateral and multilateral trade agreements. correction measures. 2009.Dumping and Anti-dumping measures – Critical review of WTO functioning. 2009. Tata Steel. Role of EXIM Bank.  DE Bouchoux: Intellectual Property Rights. development activities financed by public expenditure. 2008. TRIMS and GATS. Recent trends. New Delhi.Role of Finance Commission. Impact of New Economic Policy on Balance of Payments. Excel. TMH. Former member.Aswathappa: Essentials of Business Environment. PEOPLE: INDIA’S ADVANTAGE 18 .  Gopal: Business Environment.Organisation and structure – trading blocks – role and functions of WTO in promoting world trade – Principles followed. objectives. References Misra and Puri: Indian Economy.  Justin Paul: Business Environment—Text and Cases. An evaluation of recent fiscal policy of Government of India – Highlights of Budget . Excel.Pearson. Balance of Payments: Structure. Francis Cherunilam: Business Environment: Text and Cases. Recent trends. 2008  BPP: Business Environment. PHI. Cengage. 2/e. Himalaya.  Suresh Bedi: Business Environment. 2008  K. public debt. Sage. Spandan SINGH N.K. 2009  Shaikh Saleem: Business Environment. public expenditure.2009 CDs (EXCEL MULTIMEDIA) AUTHOR TOLIA CHETAN MD. Himalaya.  Dutt and Sundaram: Indian Economy. Unit – 5:Money Markets and Capital Markets: Features and components of Indian Financial system.Agreements reached in the Uruguay round including TRIPS.

Job enlargement. GUPRA JOYDEEP DATTA Exec Director. Best Trudent. Assessment of HR requirements. SOCIAL Chairman.K. HR Functions and Policies. M. 19 . 2006. MANAGING NEW INDIA: STRIVING FOR INCLUSIVE GROWTH NEW INDIA AS AN EMERGING GIANT ASIA PACIFIC REGION:JAPANESE AND ASIAN PERSPECTIVES DUTTA ABHIJIT. Seikei University Tokyo. SURESH PRABHU. 31st National Competition for Young management. Job enrichment. Job Description and Specifications. Cases. Job redesign. HR Planning: Strategic and Human Resource Planning. HR Planning process. National Champions. 2nd national paper Writing APSHANKAR KEDAR Aditya Birla Management Corporation Ltd. India HIRONO RYOKICHI. Job Rotation.N. HR activities. HR Information systems.(Business Environment) JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB10 Human Resource Management The objective of the course is to provide basic knowledge of functional are of Human Resource Management. This will be the prerequisite for enabling students to take any electives offered in third and fourth semesters any subject on HRM stream. The Boston Consulting Group KALYANI M. Challenges of HRM Job Analysis and Design: Uses of Job analysis. methods of data collection. BUERKNER HANS PAUL. ILO. Info Edge IND Pvt Ltd. Prof Emiretus. Goldman Saohs International. Japan.P. Objectives of HRM. U. Bharat Forge Ltd CNBC CDs TV18 PARTNERING: BEYOND COUNTRY BORDERS • Class Room with Master’s Industry Analysis on Banking/IT/Steel/media/Oil & Gas/Power. CONNECTING ACROSS GENERATIONS MICA. Bangkok LORD GRIFFITHS OF FFORETFACH Vice Chairman. MANAGING NEW INDIA: Challenges Of Change MANGALAM BIRLA KUMAR MANAGING THE PEOPLE . Chairman. Founder & CEO. Job design. Unit – 1:Introduction to HRM. MD. Aditya Birla Group AND CULTURAL DIMENSIONS OF ANNE KNOWLES GLOBALIZATION Senior specialist.SANJEEV BUIKHCHANDANI. Price Waterhouse Coopers. CEO.

realistic job preview. 2009. Compensation and motivation.2009  David A. Career Planning and Development. evaluation of training and development -Appraising and Managing Performance: The appraisal process. Global HRM. TMH.  Fisher: Human Resource Management.Unit – 2:Recruitment and Selection: The Recruitment Process. Industrial Disputes and causes. Unit – 5:Integration: Quality of work life. Induction and Placement. reference and background verification. TMH.  Gomez-Mejia: Managing Human Resources. PHI.Pearson -2009. The appraisal interview. 2009. types of interviews. designing and conducting the effective interview. 8/e. job grading.  Biswajeet Pattanayak: Human Resource Management. b) Separation. HPH. Cases.Wayne Mondy & Robert M. type of tests. McGraw Hill. Collective Bargaining.TMH. The role of appraisal in managing performance. Pearson. Guidelines for handling grievances. HR interview. group. Job offer. organizational techniques. 2009  John M. 4/e. basic features of interviews.Flippo: Personnel Management. remedial measures. safety. TMH. Wiley. Corporate social responsibility. compensation for special groups.Robbins: Fundamentals of Human Resource Management. Methods of recruiting.Noe: Human Resource Management. The selection process. Industrial Relations. Technical. Ivancevich: Human Resource Management. Quality circles. PHI. Unit – 3:Training and Development & Performance Appraisal: Introduction to training. Cengage. The management of conflict: Sources of grievances. Influences on compensation. Cases References  K. and potential problems in performance evaluations. Co-operative counseling. the feedback interview. 2009. 2009  Sanjay Srivastava: Cases in HRM: Excel. job evaluation system – simple ranking.  Edwin B.Maintenance of HR: a) Benefits and services. 10/e. Unit – 4:Compensation: Objectives.2009 CDs (EXCEL MULTIMEDIA) 20 .  R. Challenges of recruiting. point systems. health and welfare services. 2009  Lepak: Human Resource Management. The training process. Excel.Aswathappa: Human Resource and Personnel Management. Management development – individual. developing and using Application Blanks. 2009. 2009  C S Venkataratnam: Personnel Management & Human Resources. Pearson. Cases. 2005.2009  Gary Dessler: Human Resource Management.2009  V S P Rao: Human Resource Management. interview errors and bias.  Subbarao: Human Resource Management. the grievance procedure. medical evaluation. and factor–comparison system. methods. training methods. 2009  Saiyadain: Human Resource Management. Human relations effects of Job evaluation.Decenzo & Stephen P. Cases. security.

Management Development. An overview of Managerial Finance functions . Honey well India TITLE ORGANIZATION ARCHITECTURE/ STRUCTURES FOR EFFECTIVE SERVICE DELIVERY HR EXECUTION IN A M&A BUSINESS ENVIROMENT PRADHAN SATISH. TALENT MANAGEMENT Exec VP-Group HR. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB11 FINANCIAL MANAGEMENT The objective of the course is to provide the necessary basic inputs and tools to manage the finance function. Average 21 . Escotel Mobile Communications Ltd. INNVATE OR EVAPORATE: HR Chairman.Time value of money: present value. INNOVATIONS RAKESH PANDEY Chief Human Resources Officer. Professor. future value of money and the basic valuation models. After the completion of the course. Futuresoape. Glaxo Smithkiline Consumer Healthcare Limited PARASHER ASHWINI Head-HR. Marico Industries DUGGAL SANJEEV HR RELATED ASPECTS OF CRM President.AUTHOR CHATURVEDI MUKESH. RANA NAMRATA. Tata Sons Ltd DWARAKANATH P Director-HR Glaxo Smithkline Consumer Health Care. the students should be able to understand the management of finances of the business organization *The students need Discounting Table and Annuity tables for the examination Unit – 1: Introduction to The Finance Function and Capital Budgeting – Objective: Profit or Wealth Maximization and EPS Maximization. MD.Nature and techniques of capital budgeting: Payback method. NISSparta Ltd. SACHDEV ANIL. Grow Talent Co Ltd. REWARD/RECOGNITION SYSTEMS DUTTA RAJAN Chief Of HR & TQM. DWARKANATH P Director-HR.

Maheswari: Financial Management. Himalaya. net working capital. Cases.rate of return and Time-Adjusted methods: IRR and NPV. Viva. 2007 Rajiv Srivastav & Anil Mishra: Financial Management. Van Horne: Financial Management and Policy. M. Rights issue. Equity. Cases in capital budgeting. Indifference Point/Break even analysis of financial leverage. Management of receivables and Management of inventory. 2009 Berk: Financial Management. 2007. Unit – 2:Capital Structure Decisions: Concept and measurement of cost of capital. Kogan Page. Debt vs. cost of equity. operating leverage and composite leverage. Sage. John Tennet: Guide to Financial Management. NOI Theory and Traditional Theory –A critical appraisal. TMH. S. EBIT-EPS Analysis. Profitability index. cash management techniques/processes. preference shares. determinants of working capital needs. I. 2008.The importance of current assets management in working capital planning. Factors determining Dividend Policydividends and valuation of the firm-the basic models. Collin Barrow: Practical Financial Management.Relevance of dividends. Planning of working capital. Marketable securities: characteristics. the operating cycle approach. Unit – 5:Management of current assets: Management of cash. Unit – 4:Working Capital Management: Components of working capital.2009 James C. 22 . equity capital and retained earnings. cash budget. Walter Model and Gordon Model. Pearson. 2007. 9/e Vikas. Bonus shares. Unit – 3:Capital Structure and Dividend Theories: The Modigliani Miller Theory. Financing of working capital through Bank finance and Trade Credit – Recommendations of Tandon and Daheja Committee on Working Capital. NI. gross vs. Pandey: Financial Management. 2006 Chandra Bose D: Fundamentals of Financial Management. and Excess present value index. Declaration and payment of dividends. Pearson. Vikas. financial leverage. share-splits.2/e.– Basic strategies for cash management. selection criterion. Marketable security alternatives. Oxford. weighted average cost of capital and marginal cost of capital. References            MY Khan and PK Jain: Financial Management--Text and Problems. the MM hypothesis. 2009.Dividends and value of the firm .2009 Srivastava: Financial Management and policy. PHI-2006 Vishwanath: Corporate Finance.Capital structure vs financial structure Capitalisation. Importance of cost of capital in capital budgeting decisions.N. 2009.

Richard A Brealey. Bhattacharya. Typical Applications of Operations Research . TMH. 23 . Linear Programming: Graphical Method. Stewart C Myers. Chakraborty. Rao and Sen : Financial Management and control. 2007. 2006. Besley and Brigham: Essentials of Managerial Finance. 8th edition. 2006    JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB12 QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS The objective of the course is to provide the basic tools of Operations Research in solving the management problems through modeling and using mathematical approach. *The students have to be provided with Random Number Table to solve problem in the examination Unit – 1:Introduction and Linear Programming: Nature and Scope of O. Brigham: Corporate Finance. Michael C Ehrhardt Eugene F. MacMillan. Developing A Model. Pitabas Mohanty: Principles of Corporate Finance. 2007. Simplex Method. Types of models.–Analyzing and Defining the Problem. 13/e Cengage. Franklin Allen. A Focused Approach Cengage.R.

 Render:Quanititative Analysis for Management. TMH. TMH. Solution of the Transportation Problem.  J. Williams: Quantitative Methods for Business.  R.  Hamdy. 2009  Sridharabhat: Quanititave Analysis for Business Decisions.Dual Relationships. Unit – 5:Queuing Theory and Simulation: Basic Elements of the Queuing Model. Single service station and finite population. arithmetic methods.K Bharadwaj. Unit – 4:Game Theory and Decision Analysis: Introduction – Two Person Zero-Sum Games. Multi service station models with infinite population. Different Queing models with FCFS Queue disciplne: Single service station and infinite population. Poisson Arrivals and Exponential Service times. A.  Gillett: Introduction to Operations Research. Sweeney. Pearson. the Different environments In Which Decisions Are Made. Queuing Examples. TMH.  Anderson. Steps In the Decision Making. Decision Analysis: Introduction to Decision Theory. 2009. PHI. Games with Saddle Point. the Assignment Model. 2007. Decision Trees. HPH.2009. PHI. References  Hillier/Lieberman: Introduction To Operations Research. Mixed strategies. Pure Strategies. K. Group replacement of low cost items. 24 . 2008.  Ravindran.Panneerselvam: Operations Research. Graphic Displays of the Decision Making Process. Solution Methods of Games without Saddle point – Algebraic. Replacement of Capital Cost items when money’s worth is considered.Taha: Operations Research: An Introduction. Macmillan. 2008. Primal . Inventory Example.  R. Traveling Salesman Problem. Artificial variables. Applications. 2009. 10/e. Types of simulation. Simulation: Nature and Scope. 2009  Gupta and Khanna: Quantitative Techniques for Decision Making. HPH.  Selvaraj: Quantitative Techniques. Simulation Languages. Unit – 3:Replacement Model: Replacement of Capital Cost items when money’s worth is not considered. Definition of the Dual Problem. Excel.Solberg: Operations Research. Role of Random Numbers. Criteria For Decision Making Under Risk and Uncertainty. 2008  Sivarethinamohan: Operations Research. Cengage. The Expected Value Criterion With Continuously Distributed Random Variables. Sharma: Operations Research: Theory and Applications. Unit – 2:Transportation and Assignment Models: Definition and Application of the Transportation Model. Duality Principle . 2009. 2008. PHI. Mujumdar: Quantitative Techniques for Business managers. 2008.Solution methodology of Simplex algorithm. 2009. Wiley.Phillips. Rules of Dominance.

Larry Ritzman and Manoj Malhotra: Operations Management. Control charts for variables and control charts for attributes. HPH. Six Sigma. 2008  Young: Essentials of Operations Management. : Drawing networks – identifying critical path – probability of completing the project within given time. TMH. 2009  Donald Waters: Operations Management. Work measurement.Loading. Work Sampling. Excel. Unit – 4:Work Study & Quality Management: Method Study.R. Total Quality Management and ISO 9000 series standards.E. Jacobs: Operations Management for Competitive Advantage. Line of Balance.M. 2009. 2009  Mahadevan:Operations Management. Pearson. Historical Development of POM. Aggregate Planning : Preparation of aggregate demand Forecast. Aquilano. 8/e PHI.  Lee Krajewski. Quality management: Economics of Quality Assurance Inspection and Quality Control. Unit – 5:P. References  Chase. *The students need Statistical Table to solve problem Unit – 1:Introduction: Overview of Production and Operations Management (POM) Function. Layout of Facilities. Scheduling In Mass. 2009  S N Chary: Theory and Problems in Production and Operations Management.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB13 PRODUCTION AND OPERATIONS MANAGEMENT The Objective of the course is to enable students to understand the basics of one of the functional areas of management viz. Wiley 2009. Determination of feasible Production Alternatives and Determination of Optimal Production Strategy. Sage. Unit – 3:Scheduling: Scheduling In Job. 2009  Kachru: Production and Operations Management. Methods of Production Control . Shop. Industrial Engineering Techniques. POM scenario Today .P. Job Design. Shop Type Production.T. Optimisation of Product/Process Layout. & C. Kogan Page. Specification of Organisational Policies For Smoothing Capacity Utilization.Product and Process Design: Product and Process Development. Assignment and Sequencing. 2009  Buffa: Modern Production Operation Management. TMH.project crashing – optimum cost and optimum duration. 25 . Work Design. 2009  Aswathappa:Production & Operation Management.World class production . Unit – 2:Facilities Management & Aggregate Planning: Location of Facilities. Manufacturing Process Technology. Operations or Production. Value Analysis. Acceptance Sampling.

Foundations of IS in Business. Integrated Management Systems.V.ERP Modules: Finance. ensuring system quality. 2009  Dharminder and Sangeetha: Management Information Systems. Davis & Margrethe H. Maintaining ERP & IS. 2/e. Excel. Himalaya. Obstacles of applying IT. 2009  David L Olson: Managerial Issues of Enterprise Resource Planning Systems.  Alexis Leon: ERP (Demystified). et al: Management Information Systems. Unit – 4: Benefits of ERP: Reduction of Lead Time. Reasons for the growth of ERP. MRPII and Evolution of ERP.2009  James A. Potter: Introduction to Information Systems. Increased Flexibility. On-Time Shipment. Plant Maintenance System.S. Soft Systems Methodology. Pearson Education. ERP System Options and Selection. Earl’s Multiple Methodology. Control and Audit– System Vulnerability and Abuse. Improved Information Accuracy and Design Making Capabilities. Unit – 3: Induction to ERP: Overview of ERP. Turban. Critical Success Factors. C Laudon and Jane P. Human Resource Systems. MRP.  C. Improved Resource Utilisation. 2009. Deciding Combination of Methods. Accounting Systems. Manufacturing and Production Systems. ERP proposal Evaluation. TMH.2009.Murthy: Management Information System. Methods of minimizing risks IS Audit. 2009 26 . Wiley. Saxena: Production and Operations Management. McGraw Hill. Case Studies. 2009. IS Strategic Grid. Business Modeling.    Joseph S. Obrein: Management Information Systems. 5/E. Strategies to Attain Success. TMH. Application Packages. 2009. . Outsourcing. ERP Market. Types of Information Systems Unit – 2: IS Security. Evans: Principles of Operations Management. Quality Management System. User Training. 2009. Need for Security. Integrated Data Model. Features of Successful ERP Implementation. TMH. Materials Management System. Unit – 5: ERP Implementation and Maintenance: Implementation Strategy Options. 2009. WILEY-India. Improved Supplier Performance. References  Gordon B. Reduced Quality Costs. Wards Model. Martinich: Production and Operations Management. Unit – 1: Introduction to IS Models and Types of Information systems – Nolan Stage Hypothesis. Socio-Technical Systems Approach (Mumford). ERP in Practice. Cengage. Prototype and End User Computing. Slack: Operations Strategy: Pearson. International Edition-2009. Tata McGraw-Hill.Olson: Management Information Systems. Reduction in Cycle Time. TMH. 2009.Laudon.  Rainer. System Develop Life Cycle.  Vaman. Sales and Distribution Systems. business value of security and control. Better Customer Satisfaction. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD II SEMESTER MBA T P 4 0 09MB14 Management Information System (MIS) The objective of the course is to provide the basic concepts of Enterprise Resource Planning and Management of Information System. 2009.

so that they would become the best entrepreneurs / managers of the corporate world. sole trading. TMH. The objective of the course is to enlighten with the fragrance of Corporate Good Governance and Business Ethics. Entrepreneurship Promotion Schemes of Department of Industries (DIC).Moore’s Philosophy. Unit 1: Nature of Entrepreneurship.E. Technological Competitiveness. Financial Aspects: Sources of raising Capital. Corporate Governance Models.Major steps in product development.  Monk: Concepts in ERP. David L Anderson: Management Information Systems. 2009.NABARD. Unit – 5: Corporate Social Responsibility: System Concept of Business Society – Social Responsibility – Social Responsibility tools – approaches to Ethics – Corporate 27 . Characteristics. SIDBI.Capitalism at crossroads – Historical perspective of Corporate Governance – Issues of Corporate Governance – Theoretical basis of Corporate Governance – Corporate Governance mechanisms – Indian Model of Governance – Good Corporate Governance – Corporate Governance committees – OECD Principles – Indian Committee and guidelines – The confederation of Indian Industry’s initiative. Government Grants and Subsidies. patents and trademarks. Entrepreneur scenario in India and Abroad. Pearson 2009  Miller:MIS—Cases. and to motivate the student to start his/her own enterprise. 2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB15 Entrepreneurship and Good Governance The objective of the course is to make students understand the nature of entrepreneurship. New Financial Instruments. functions of entrepreneur. SWOT Analysis. Forms of Entrepreneurship: Small Business. Cengage. Intellectual Property Rights. APSFC. 2009  Olson: Managerial Issues of ERO. 2009  Motiwala:Enterprise Resource Planning. Unit 3: Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline – Salient Issues in Ethics and Commerce. Imitation strategies and Managing Newness Unit 2: Aspects of Promotion: Generation of new entry opportunity. Corporate Social Responsibility. Gerald V. Pearson. Unit 4: Understanding Corporate Governance: Corporate Governance. joint stock company and other forms. Risk Reduction strategies.Ethics as a Luxury – Earlier attempts at Ethics in Industry – Justification for Ethics – Effect of Migration of National Character – Shadow Economy – Basic Principles in Ethics –Corporate Climate and corporate climate audits – Political Issues – Nature and theory of Ethics – The Naturalistic fallacy – G. Types of ownership. Irvin McGraw Hill. Debt-Equity. Qualities and skills of an Entrepreneur. NSIC. Market scope strategy. IFCI and IDBI. KVIC. Financing by Commercial Banks. Importance in Indian Economy. legal regulatory systems. First-Mover disadvantages.Project Planning and Feasibility Studies. partnership.Post.

PRASHANT TEWARI. 2009. 2009  Bholanath Dutta:Entrepreneurship—Text and Cases. Nandan: Fundamentals of Entrepreneurship. 2009 H. Pearson.Ltd TITLE CREATING TALENT INCUBATORS EXPERIENCE: MY FIRM AND MY JOURNEY BAJAJ NIRAJ. Pearson.S.V. TMH.2009.Frenando: Corporate Governance. 2009.Chandrasekaran: Corporate Governance & Social Responsibility.2009. MD. 2009 David Martin: Corporate Governance.Murthy: Business Ethics & Corporate Governance. References  Robert D Hisrich.K Executive Director-HR. CDs (EXCEL MULTIMEDIA) AUTHOR AGARWAL G. Mukund Ltd. HPH. Barringer: Entrepreneurship. Pearson. MUTHUTAMAN B.2009 A.C. Dean A Shepherd: Entrepreneurship. Global Director.Ethical investing. Godrej Boyce Mfg. Excel. 2009             Vasanth Desai: Entrepreneurship. RK Mishra. Excel. Michael P Peters. CEO & Founder.NTPC BAJAJ RAJIV. TMH.C. Finance. 2/e.Balachandran & V. Managing Director-Bajaj Auto GODREJ J N ((Entrepreneurship) Chairman & MD. Chairman. PHI. Tutor Visa DIVYA MODI.GANESH. PHI. 2009 Laura P Hartman & Abha Chatterjee: Business Ethics. Himalaya. 2009 Tripat Kaur: Values and Ethics in Management.Gitarani: Corporate Governance.Social Accountability – Business in a Social World – Ethics and Social Responsibility – professional ethics – Ethics of practicing company secretaries. 2009 C. TMH. MD. Viva. 2009 A.Fernando: Business Ethics. USV Ltd THE ENTREPRENEUR MANAGER K. 2006 V. Paragon International. Spice Corp 28 . Ronald D Francis & Mukti Mishra: Business Ethics.

different types of budgets: sales budget. Sales and Profit variance. inter-process profits. make or buy decisions. allocation and apportionment of overheads. The management process and accounting . Cost accounting vs. Closing down a plant. charging general and specific fixed costs. cost concepts and managerial use of classification of costs. An introduction to cost audit and management audit. Zero Based Budgeting. An introduction to activity based costing and Life Cycle Costing. steps in budgetary control. Flexible budget. material Vs.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB16 COST AND MANAGEMENT ACCOUNTING The objective of the course is to enable the students the components of product cost their calculation methods.Breakeven-analysis: Application of BEP for various business problems. Cash budget. standard costing vs. treatment of normal losses and abnormal losses. Prerequisite for the course is Knowledge of Financial Accounting and Analysis taught in First Semester of the programme. financial accounting. costing for by-products and equivalent production. material variance. closing down or suspending activities. desired level of profits. purchase budgets. job costing. key or limiting factor. budgetary control. Unit – 1: Introduction: Management accounting Vs. analysis of variance. level of activity planning. Performance budgets. Unit – 3: Marginal Costing: Introduction. standard costing vs. standard costing and marginal costing. diversification of products. Inter-firm comparison: Need for inter-firm comparison. Application of Marginal costing in terms of cost control . types of comparisons. budgetary control. fixation of selling price. profit planning. calculation of machine hour rate. Unit – 2: Costing for specific industries: Unit costing. dropping a product line.Cost analysis and control: Direct and Indirect expenses. Unit – 4: Budgetary Control: Budget. labour variance. cost sheet and tender and process costing and their variants. 29 . and their control. Production budget. role of accounting information in planning and control. estimated cost. advantages. selection of suitable product mix. Master budget. Unit – 5: Standard Costing: Standard Cost and Standard Costing.

Pearson.K. Charles T. 2009. MN Arora: Cost Accounting. Pearson. 2009.Khan.3/e 2009  Thukaram Rao: Cost and Management Accounting.Arora: Cost and Management Accounting. Cengage. 4/e. New Age International.           S. 2008. 2009. New Delhi. P. 2009 James Jiambalvo: Managerial Accounting. Manash Gupta: Cost Accounting Principles and Practice. Chen. Lin: Cost Management a Strategic Emphasis.L. 2009 Bhahatosh Banerjee: Cost Accounting Theory and Practice.P. John Wiley. Kalyani. TMH. Cookins. 2009 Bamber: Managerial Accounting. Allen: Cases In Management Accounting & Control System.N. 30 . Colin Drury: Management and Cost Accounting. Horngren: Cost Accounting.2006 M. TMH. Jain: Management Accounting: Theory and Problems. 2008  Blocher.Y. Himalaya. Pearson Education. 2009. 2008.References  M. PHI.Narang: Cost and Management Accounting. Vikas.Jain and K. PHI. 2008.

New Product Development. Current Status. Strategies For Research and Development: R&D as A Business. Project Planning and Control. Resource Allocation to R&D. Unit – 2: Financial Evaluation of Research and Development Projects: The Need For Cost Effectiveness. Unit – 4: Technological Forecasting For Decision Making: The Definition of Technological Forecasting. Allocation of Resources. Unit – 5: Transfer of Technology: Modes of technology transfer. Factors Contributing to Successful Technological Innovation. Product Architecture and Design For Manufacture.New Product Development: New Product Development as a Competitive Strategy. Organisation For Technological Forecasting. Industrial Design. 31 . Market Research For Developing New Products. DCF and Other Techniques of evaluating R&D ventures. R and D and Competitive Advantage. Selection and Implementation of R&D Strategy. Commercialisation of Research Outcomes.Techniques For Creative Problem Solving. *Students need Discounting Table and Statistical Table to solve problem Unit – 1: The Process of Technological Innovation: The Need for a Conceptual Approach. Portfolio Planning. R&D Financial Forecasts. Unit – 3: Research and Development: Programme Planning and Control. R&D Strategy In the Decision Making Process. Classification of Forecasting Techniques. Forecasting System Inputs and Outputs. Price of technology transfer. Project Termination. Project Selection Formulae.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB17 MANAGEMENT OF TECHNOLOGY The Objective of the course is to expose students to the importance of technology in conduct of business and its skillful management for optimum results. Risk as a Factor In Financial Analysis. Negotiation for price of MOT. Developing Indigenous Substitute For Raw Materials. Technological Innovation as a Conversion Process. Resource Allocation and Management.

Rastogi: Managing Creativity.References           Tarek Khalil: Management of Technology—The Key to Competitiveness and Wealth Creation. McGraw Hill. White: The Management of Technology & Innovation. 2009 V. 2009. Cengage.2009 Khandwala: Corporate Creativity. TMH. TMH. 32 . 2009. HPH. 2009 Shane: Technology Strategy for Managers and Entrepreneurs. 2009. Norma Harison and Samson: Technology management – Text and cases.K. P. 2009. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest. 2009.N. TMH. Himalaya. Krishnamacharyulu: Management of Technology. Boston. Macmillan. INNOVATION Marico Industries Ltd KANJILAL JAWAHAR Director-Rich Media & MBP.Narayanan: Managing Technology and Innovation for Competitive Advantage. Krishnamacharyulu & Lalitha: Management of Innovation. Nokia Asia Pacific Singapore. Pearson Education. CDs (EXCEL MULTIMEDIA) TITLE AUTHOR MARIWALA HARSH INSTILLINF THE ‘DNA’ OF Chairman & Managing Director.2009. Pearson. 2009.

BCG Matrix. TOWS Matrix. Unit – 2:Tools and techniques for strategic analysis . Unit – 1:Introduction. Generic Strategies.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB18 STRATEGIC MANAGEMENT The Objective of the course is to enable students have a grasp of various business strategies in general and functional management areas.Types of Strategies – offensive strategy. strategies for Mergers. Marketing Management.Role of the strategist – using qualitative 33 . Strategic Management Process.Management of Strategic Change. Environmental Scanning: Industry and Competitive Analysis – Methods. Market Life Cycle Model . strategies and competitive advantage in diversified companies and its evaluation. Evaluating company resources and competitive capabilities – SWOT Analysis – Value Chain Analysis and Competitive advantage. GE Model. Unit – 5:Strategy Evaluation and control – Establishing strategic controls for Measuring performance – appropriate measures. Unit – 3:Strategy Implementation: Strategy and Structure. Acquisitions. defensive strategy. Strategy and Leadership. the concept of core competence. Strategy and culture connection . It will provide a strategic orientation in conduct of the business Prerequisite The subjects such as Management Theory and Practice.Concepts in Strategic Management. Unit – 4:Turnaround and Diversification Strategies: Turnaround strategy .Operationalising and institutionalizing strategy . Financial Management.and Organisational Learning. Takeovers and Joint Ventures . Exit and entry barriers .Porter's Five Force Model. different types of diversification strategies. Production and Operations Management taught in First and Second Semesters of the programme. HRM.Diversification Strategy : Why firms diversify. Mission. The Grand Strategy Matrix. Developing a strategic vision. IE Matrix. Objectives.Strategy Formulation .Tailoring strategy to fit specific industry and company situations. Policies – Factors that shape a company’s strategy.Strategies for competing in Globalising markets and internet economy Organisational Values and Their Impact on Strategy – Resource Allocation as a vital part of strategy – Planning systems for implementation. Impact Matrix and the Experience Curve.

Pearson 2009. References  Gregory Dess and G. ESCEM B School. And Chairman & CEO. HCL Technologies Ltd FULLER MARK B. France CHANDRASEKHAR S SPEED &AGILITY 34 .  VSP Rao: Strategic Management.Strategy and Corporate Evaluation and feedback in the Indian and international context.Strategic surveillance -strategic audit . Wiley 2009  P.strategic information systems – problems in measuring performance – Guidelines for proper control.Subbarao: Strategic management.  Thompson & Strickland: Strategic Management. 2009.  Saloner: Strategic Management. 2009. 2009  Azhar Kazmi: Business Policy & Strategic Management: TMH. 2009  Johnson:Exploring Corporate Strategy. MANAGING THE FUTURE – EVERIASTING TAKEAWAYS GIANETTI PRETI VYAS. Chairman. TMH. 2009. DESIGN AS A STRATEGIC Chairperson – Vyas Gianetti Creatives DIFFERENTIATOR STEVENS ERIC Prof of Marketing. HCL MANAGING FUTURE. 2009. TMH. PharmaMed Press. 2009  Ranjan Das: Crafting the Strategy: Concepts and Cases in Strategic Management. USA OJHA NIKHIL P ENHANCED COMPETITIVENESS – AN ANTIDOTE TO MANAGING FUTURE. Himalaya.and quantitative benchmarking to evaluate performance . PHI. 2009  Subbaro Ch: Compete or Forfeit—Competitive Strategies for Pharmaceutical Industry. Excel-2009  Wheelen & Hunger: Concepts & Cases in Strategic Management and Business Policy.  Ajit Prasad: Extremely Short cases in Strategic Management. Biztantra. Monitor Groups. CDs (EXCEL MULTIMEDIA) AUTHOR TITLE NADAR SHIV. Thomson 2009  Allan Afuah.  Fred R.T. Pearson. Lumpkin: Strategic Management – Creating Competitive Advantage.2009. 2009  Hill: Strategic Management an Integrated Approach. 2009  Hitt. Business Models: A Strategic Management Approach. A CONCEPTUAL FRAMEWORK FOR Convention Chairman and Founder.David: Strategic Management Concepts and Cases. TMH. Concepts and Cases. TMH. Ireland & Hoskisson: Management of Strategy. Excel.

Price Waterhouse Coopers Int CHAITANYA A V N P K.4thrd National STRATEGIES FOR GLOBAL Competition for Management studies. Global Advisor.President HR. DE SUDIPTO 70 MILLION EMPLOYABLE INDIANS: NCYM Champion Team. Bharat Petroleum Co. Ltd SHAHANI NAIDU DEVELOPING THE NEW BUSINESS Sheriff of Mumbai MANAGER GOPALA KRISHNA R Convention Chairman & Exec Director Tata Sons Ltd KERR JOHN Consulting EMEA Regional Leader Deloitte. Reliance Industries Limited DUBEY RAJEEV Executive Vice-President. Exec Director. NCYM Champion Team. KUMAR PRAVIN GLOBAL COMPATITIVESS BHATTACHARJEE CHAYAN. Exec Director. 35 . IISW BM-Kolkata BAKRE ANKITA ABHIJIT. Price Waterhouse Coopers International PURI ASHWINI. 33rd National competition for young manager. M&M. CDs (EXCEL MULTIMEDIA) AUTHOR TITLE BROCKER WILLEM MANAGING NEW INDIA: STRATEGIES Sr. PG Program in Retail Management. Price Waterhouse Coopers International AMBARISH.

2009  Kazabi Batra: Consumer Behaviour. Cross Cultural and Socio–Cultural Influences. Understanding consumers and market segments. environmental concerns.Evolution of Consumer Behaviour. consumer safety. Pearson. Personality. Information Processing.Howard Model. Consumption and evaluation. TMH.Consumer Motivation. The pre-requisite for this course is Marketing Management offered in 1st semester. EKB Model. Unit – 1:Introduction to Consumer Behaviour. Personal influence. Unit – 4:Consumer Decision Process: High and Low Involvement. L. Excel.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB19 Elective 1 09MB19A CONSUMER BEHAVIOUR The objective of the course is to enable students to understand the perspectives of Consumers and their buying behaviour. Social Stratification. Models of Buyer Behavior. 2008. Consumer Protection Act 1986.  Schiffman. Unit – 5:Consumerism: The roots of consumerism. Unit – 2:Social and Cultural Environment: Economic. Webster and Wind Model. Demographic. Consumer Disputes Redressal agencies and Commission. Psychographic Dimensions.G and Kanuk L. Reference Groups and Family Influences. Brand Loyalty and Repeat Purchase Behaviour. Unit – 3:Communication and Consumer Behaviour: Components of communications process. Post Purchase processes. Purchase. consumer privacy. Pre-purchase Processes. Consumer Behaviour and Marketing Strategy. 8/e. HPH. References  David L Loudon and Albert J Della Bitta: Consumer Behaviour. designing persuasive communication and Diffusion of Innovations. consumer information. 4/e.L: Consumer Behaviour. Perception. Attitude Formation and Attitude Change. 2008 36 . legislative responses to consumerism and marketer responses to consumer issues. Howard-Sheth Model. 2009  Suja R Nair: Consumer Behaviour--An Indian Perspective.

K. 2009  Kumar:Conceptual Issues in Consumer Behaviour. duration. Unit – 1:Investments: The Investment environment: Classification and functions of financial markets and financial instruments. Black Well: Consumer Behaviour. Unit – 4: a) Equity: Analysis Valuation and management: Discounted Cash-flow techniques: Balance sheet analysis. Unit – 3:Fixed – income Securities (Bond): Analysis. Bond immunization. Price/Book value. Unit – 5: 37 .2007  J. Cengage Learning. Securities Markets. Olson: Consumer Behaviour & Marketing Strategy. Arbitrage Pricing Theory.6/e. New Age International.Solomon: Consumer Behaviour. Convexity. Unit – 2:Portfolio Theory and Capital market theory: The returns and risks from investing. intrinsic value and market price.2007  Peter: Consumer Behaviour and Marketing Strategy. Markowitz Portfolio Theory. Bond pricing theorems. Jerry C. Roger D. Portfolio selectionefficient portfolios. Asset Pricing Models-The Capital Asset Pricing Model.Paul Peter. Technical analysis. Economic value Added (EVA). Price /Sales ratio. This paper is focuses on the application of theory to practice. 2008  Henry Assael: Consumer Behaviour. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB19B Security Analysis and Portfolio Management The objective of this course is to provide the conceptual and analytical frame work of Security Analysis and Portfolio Management and make them proficient in understanding the dynamics of securities market. The Single-Index Model. 2009  Michael R. Dividend discount models. 2009  Matin Khan: Consumer Behaviour & Advertising Management. TMH. 2009  K. 7/e. Pearson. Passive Bond Management and active bond management strategies. The P/E ratio or Earnings Multiplier Approach. TMH.2009. b) Security Analysis: Macroeconomic analysis. Measuring Bond Yields. Industry and company analysis. how securities are traded. valuation and management: Interest rates.Srivastava & Sujata Khandai: Consumer Behaviour. The passive and Active strategy.Cengage.7/e. Paragon International.PHI. Mean-variance approach.

b) Portfolio management: Mutual funds . Donald E. Simplifying Technical Analysis. Himalaya. Pearson Education.Kevin: Security Analysis & Portfolio Management.Brown: Investment Analysis Portfolio Management. John Wiley & Sons. 2009 ZVI Bodie. Trader Psychology. Swaps contracts.Jordan: Security Analysis and Portfolio Management.a) Derivatives: Overview of derivative markets.Focus on India. Fischer and Ronald J. Prentice Hall. Futures markets. 2009 William F. Elton. John Wiley. 2005 Global Investment Gurus. Alex Kane. Arnold. 2009 V.Pearson education 2009. Jones: Investments – Analysis and Management. Cengage. Sharpe. Cengage. References              Prasanna Chandra: Investment Analysis and Portfolio Management. Frank K. 2008 Wizards of Dalal Street. 7/e. S. performance measurement with changing portfolio composition. 6/e. Pearson. Futures and other Derivatives. Prentice Hall.Hull: Options. 2007. Kumar:Corporate Financial Management. Edwin J. strategies and pricing. Stock index futures. 2006.Growth of mutual funds in India. 2009. Alan J Marcus and Pitabas Mohanty: Investments. Excel. 2006 38 . Martin J. Gordon J. interest rate futures. Structure. 2005 Derivatives.Avadhani: Securities Analysis and Portfolio Management. 2009.Reilly and Keith C.Bailey: Fundamentals of Investments. option markets. 2008. TMH. 2009. 2009 CNBC TV 18 CDs      Systematic Investment Planning. Performance evaluation of mutual funds. Gruber: Modern Portfolio Theory and Investment Analysis. TMH. 5/e. 2007 John C. Robert A. Bhat: Security Analysis and Portfolio Management. 2008.A. 2009.Alexander and Jeffery V. option strategies and option valuation.Strong: Derivatives – An Introduction. Charles P.

Mental Ability.Performance tests and. competency based lead-ins. Electronic Recruitment. Innovative recruitment sources. Graphology. testing categories. The prerequisite for this course is Human Resource Management. Planning basic questions.How to make recruitment efforts succeed. effects of practice and coaching. Background check policy.Recruitment Sources. Additional types of questions. Personality Assessment. Career web sites. Reviewing the application and résumé. Questioning techniques to avoid. Unit – 1:Recruitment Challenges. test validation. Unit – 3:Pre-employment Testing. Key competency category. Generic competency Questions. Proactive and reactive recruitment. Use of performance test. Mechanical ability test. Encourage applicant to talk. Assessment Center-Integrity Testing Drug testing. Providing talk. Workers Expectations. International electronic recruitment electronic Web sources.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB19C Recruitment & Selection The objective of this study is to enable the student to specialize in the process of Recruitment and Selection with a special focus on pre-employment tests and measuring competencies. 39 . Unit – 4:Ability Tests. Competency Based questions. reference check. Guidelines for releasing and obtaining Information. Probing questions. Personality Measurement Test. Computer based testing. testing advantages and disadvantages. Job descriptions. . Unit – 2:Interviewing. Electronic resumes.

K. 2008.Right Time Data. PHI.Nature & Scope of Qualitative Data – Designing Research – Managing Results – Knowing Future.Data Modeling-OLAP tools.  Sanjay Srivastava: Case Studies in HRM.2009. Unit – 1:Introduction: Business Intelligence from business side.Barrick: Human Resource Selection. Cengage.  Gatewood.  N.Chanda: Recruitment and Selection. Pearson.Measuring Success of Business Impact-ROI-LOFT Effect Unit – 2:Data Management and BI Organizing for Success Data Quality-Data Architectures-Master Data Management.Components of BI Architecture-BI Frontend. 4/e. Interviewing.Case Studies References  Phillips: Strategic Staffing. 2009.Business IT partnershipHybrid IT-Business person. Kogan.Dash Boards-Performance Management. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB19D BUSINESS INTELLIGENCE The objective of the course is to make the students proficient in the tools and techniques of Business Intelligence making use of Data mining and Data Warehousing processes.BI Market Business Query & Reporting-Production Reporting.  Robert Edenborough: Assessment Methods in Recruitment. Excel.  Daine Arthur:Recruiting. 2008.Tools for Data mining – Application of DW and DM Unit – 5:Future of BI: Emerging Technologies-Predicting future-BI search and Text Analysis-Advanced Visualization. Field.Rich Reportlets – The future beyond technology. Paragon International. 2009. Jaico.Unit – 5:Recruitment and Selection Practices Abroad .Success of Business Impact. 2007. Unit – 4:BI Through Data Warehousing: Online Analytical Processing (OLAP)OLAP& OLTP systems. 2006. BI organizing for Success: Requirements driven BIRelevance to Continental Gate Agents.Agile Development Techniques-Enterprises Vs Department BI-Business Intelligence Competency Centre-BICC Guiding Principles Unit – 3:Market Intelligence: Knowledge most important asset of a company. Data Warehousing (DW) to Data Mining (DM)-Data base Segmentation.BI and Business Value.  Gareth Robert: Recruitment and selection. Selecting & Orienting New Employee. 40 .Market Research Function with organization.Waterfall Development process. Selection and Performance.Managed Query EnvironmentOLAP tools in open Source domain.

References  Cindi Howson: Successful Business Intelligence, Tata McGraw Hill, 2008  Turban:Business Intelligence,Pearson, 2009.  Martin Callingham: Market Research, Kogan Page,2004  C.S.R.Prabhu: Data Warehousing, 3/e,PHI Learning,2008  George M.Markas: Decision Support Systems,2/e,Pearson Education,2008  Efrem G.Mallach: Decision Support and Data Warehousing Systems, Tata McGraw Hill, 2008  Berson Smith: Data Warehousing, Data Mining 7 OLAP, Tata McGraw-Hill, 2007  Michael J.A. Berry, Gordon S.Linoff: Data Mining Techniques, 2/e, Wiley -India, 2005  Marakas: Modern Data Warehousing, Mining, and Visualization Core Concepts Pearson Education,2008  Carlo Vercelise: Business Intelligence & Data Mining, Wiley-2009


The Objective of this course is to gain the knowledge of possibilities of efficient optimization and management of operation in integrated supply chains and also the ability to apply them in the enterprise reality. The course will also strengthen the holistic view on supply chain operations, management and strategy and some current research areas in supply chain management. Consequently the course provides advanced knowledge about logistics and their supporting systems from a supply chain perspective. *The students need Statistical Table to solve numerical problems. Prerequisite for the course:- Knowledge of Production and Operations Management, Marketing Management and QABD taught in second semester of the programme. Unit – 1:Understanding the Supply Chain: Objective and Importance of Supply Chain Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving Strategic Fit, Expanding Strategic Scope. Logistics: The Logistical value preposition, The Work of Logistics, Logistical operations, Logistical operating arrangements, Supply chain Synchronization , Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance, Framework for Structuring drivers. Facilities, inventory, transportation, information, sourcing and pricing. Obstacles to Achieving fit, Supply chain performance in India. Case studies Unit – 2:Designing the Supply Chain Network : Role of distribution in the Supply Chain, Factors influencing Distribution network design, Design options for Distribution network, The role of network design in the Supply Chain, Frame work for Network 41

design decisions, Models for facility location and capacity allocation, Planning Demand and Supply in a Supply Chain: Demand Forecasting in Supply Chain: Components of forecast and forecasting methods, Aggregate Planning in Supply Chain: Role of aggregate planning, Aggregate planning Strategies , Inventory planning and economic theory aberrations. Case studies Unit - 3Planning and Managing inventories in Supply Chain: Managing Economies of Scale in Supply Chain, Managing Uncertainty in a Supply Chain, Determining optimal level of product inventory. Designing and Planning Transportation Networks: Transportation in a Supply Chain. Case studies Unit – 4: Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain and procurement strategies, Pricing and Revenue Management in a Supply Chain, Information Technology and Coordination in a Supply chain. Case studies Unit- 5: Logistics and Supply chain relationships: Identifying logistics performance indicators –Channel structure – Economics of distribution –channel relationships – logistics service alliances. Managing Global logistics and Global supply chains: Logistics in a global economy – views of global logistics- global operating levels – interlinked global economy - The Global supply chains , Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics–Global alliances – Issues and Challenges in Global supply chain Management – Case References  Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and Operation, Third edition, Pearson, 2009.  Donald J.Bowersox and David J.Closs: Logistical Management: The Integrated Supply Chain Process, TMH, 2006.  Rajasekhar & Acharyulu: Logistics and Supply Chain Management, Excel, 2009.  Sridhara Bhat: Logistics and supply chain management, Himalaya, 2009.  John T Mentzer: Supply Chain Management, Sage Publications, 2008  Donal Waters: Global Logistics, Kogan Page, 2009  Christain schuh et al:The purchasing chess board, Springer link,2009.  Philip B.Schary, Tage Skjott-Larsen: Managing the Global Supply Chain, Viva, 2008.  Joel D wisner, Keong Leong, Keah Choon Tan: Principles of Supply Chain Management- A Balanced approach, Cengage Learning, 2008  Rahul V Altekar: Supply Chain Management, Concepts and Cases, PHI , 2008  J.L.Gattorna and D.W.Walters: Managing the Supply Chain, Macmillan, 2008  Rangaraj: Supply chain Management for competitive advantage, TMH, 2009  Kachru: Logistics and Supply Chain Management, Excel, 2009  Shah: Supply Chain Management, Pearson, 2009

Excel Multimedia – CDs:


JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB20 Elective II 09MB20A MARKETING COMMUNICATIONS The objective of this course is to make the student proficient in promoting an organization through advertising and branding in contemporary styles. Unit – 1: Introduction to Marketing Communications and Advertising: Marketing Communication – Integrated Marketing Communication (IMC)- IMC in Marketing Mix – Structure of Advertising World- Purpose and Function of Advertising in Marketing Mix – Advertising and Psychology – Advertising and Buying Behavior – Advertising StrategyPlanning & organization – Setting objectives – level of decision making- Creative Strategy & Execution. Unit – 2: Managing Advertising : Advertising planning – Target Marketing – Defining prime prospects – planning and positioning Advertising – Setting objectives- DAGMAR Approach to set objectives – Arriving and allocating Budgets – Measuring IMC Performance – Media Function – Basic Media Strategy – Using Various Media (Television, Radio, Newspapers & Magazines)- New Trends in Advertising – Creating Advertising- Effects of Advertising. Unit – 3 : Advertising and Branding: Brand Planning- Managing Brands with current trends of Advertising – Competing Brands- Global Advertising Agencies and Global markets-Advertising Agency Management. Implication for Communication and Promotional strategies Branding: Product Concept –Unique Selling proposition – Product Management – Product & STP-Reverse Engineering – Framing Product Line


2008 Chunawala: Advertising .2007 Rodney D Ryder: Trademarks. Macmillan. Cengage Learning. Excel.Ramesh Kumar: Marketing and Branding. PHI. Advertising. 2008 Batra: Advertising Management. R.Bhatia: Marketing Communication and Advertising. Karen Whitehill King.C. Mahendra Mohan: Advertising Management. Sales promotion and Distribution. Tata McGraw Hill. Kogan Page. 2009 Terence A Shimp: Advertising and Promotion. Pearson.Symbiotic Branding – Directness and Subtlety in Advertising appeal.2008 W. References  Kruti shah & Alan D’Souza: Advertising and Promotions. Paragon International. Pearson Education. 2009 Sharma & Singh . 2009 Tapan K Panda: Building Brands. Pearson Education. Jaico. Tata McGraw-Hill.Brand loyalty-Brand Positioning. 16/e.Brand Perception and Brand Strategy – Subtleties and Celebrities – Brand Equity and pricing decisions – Cost to Server Consumers – Service Quality and Branding – Retailing impact on branding – Online Brand Equity and Offline Brand Equity.Rolan Lane. Pearson-2009. Kumar:Consumer Behaviour and Branding: Concepts. 6/e. Readings and Cases-The Indian Context.2009. Thomas Russell: Advertising Procedure. Murthy& . 2009. J. Unit – 5: Brand Extension Strategies in Indian Context – Branding Commodities.Bhojanna: Advertising an IMC: Excel. 2009 CDs (EXCEL MULTIMEDIA)           AUTHOR TITLE 44 . 2009     Helen Edwards & Derek Day: Creating Passion Brands.Brand Extension.-Brand Response – Brand Experience – Brand Aesthetics – Awareness & Brands – Brand Elements – Brand Positioning pit falls – Brand Repositioning.2009.2005 S. 2008 Jason Hartman: Brand of Chocie.Unit – 4: Branding Concepts: Managing Brand power – Brand Life Cycle – Brand Associations. Advertising and Brand Protection. Himalaya.

Financial Sector reforms after 1991 .B MD. IRBI. Markets and Services The objective of the course is to provide to students an understanding of Financial Markets.S Chief (Marketing and Sales) Asian paints BAWARE RAVI.B. Ltd MUTHURAMAN.Regulatory and Promotional Institutions: Function and Role of RBI. CEO & Exec Director. and SFCs . An update on the performance on Nonstatutory Financial organization like IFCI. Indicators of Financial Development. Studies (NCMS). Financial system and economic development . ANAND K. MTR Foods Ltd. Equilibrium in financial markets. 45 . 2006 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB20B Financial Institutions. Momentum Strategic 21st century Consultants Pvt. Ltd. the major institutions involved and the services offered within this framework. Unit -1: Introduction: The structure of financial system. SEN ANAND KANSAL RAHUL JEJURIKAR RAJESH PRODUCT BRANDS TO COMPANY BRANDS TRUE NATURE OF BRANDING THE THIRD WAVE OF BRANDING CHADHA DHAREN. CONNECTING ACROSS Mocormiok tribune professor of technology GENERATIONS CREATING INDIAN And Director center for research in BRANDS technology & Innovation BIYANI RAJESH BAID POOJ Winners of 3rd National Computation for Management. SAWHNEY MOHANBIR. Monetary Policy and techniques of monetary control of RBI. SIDBI. AIMA CNBC TV 18 CDs • • • Strategies for becoming Customer Focused Organisation Brands that made India 2008 Most Trusted Brands.SURESH J. The role and functions of SEBI. The Tata Iron and Steel Co. NABARD. Building Successful Brands in MD.

S. bankers to an issue. 2009. Government Securities Market – T-bills market. The problems of competition.Bhole: Financial Institutions and Markets.Y. 2009. Banking Innovations. TMH. Competition. Vasant Desai: Financial Markets and Financial Services. Pearson . Listing trading and settlement. factoring definition. functions. The Role of AMFI. Himalaya. 2009. Govt. 2009 M. spreads. Unit -5:Investment Banking: Introduction. innovation. Pearson. References    L. Prentice Hall. 46 . underwriting. 2009. Challenges of Insurance Sector. Insurance Companies – Structure and Investment Pattern of LIC. Cengage. debenture trustees.The Non-banking financial Institutions: Structure and functioning of Unit Trust of India and Mutual Funds. consumer credit and hire purchase finance. GIC and other insurance companies.Securities markets – Organisation and structure. Nalini Prava Tripathy: Financial Services. 2009      Pathak:Indian Financial Systems. portfolio managers. Functions and activities. interest rates. initiatives to strengthen the co-operative banks. bills discounting.2009. Bank capital – adequacy norms and capital market support..Unit -2:The banking and Non Banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. Sage. 2008. housing finance. Commercial paper and certificate of deposits. evaluation and forfeiting. Anthony Saunders and Marcia Millon Cornett: Financial Markets and Institutions. Growth of Indian Mutual funds and its Regulation. TMH.2009.role. Role of IRDA.Khan: Financial Services. and NPAs. Co-operative banks. TMH.Gurusamy: Financial Services and System. credit rating.  Justin Paul and Padmalatha Suresh: Management of Banking and Financial Services. advantages.   Nanda Gopal: Emerging Financial Markets. SEBI and Regulation of Primary and Secondary Markets Unit -4:Asset/fund based Financial services – lease finance. Oxford University Press. Commercial Bills market. Challenges faced by investment bankers.2009 Rammohan: Regulation of Financial Intermediaries in Emerging Markets. Excel. venture capital financing. Fee-based / Advisory services: Stock broking.2009 Meir Kohn: Financial Institutions and Markets. Unit -3:Financial and Securities Markets: Structure and functions of Call Money Market.M.

Management and Employer organizations – Introduction – origin and growth. 47 .Fabozzi & Franco Modigliani: Foundations of Financial Markets and Institutions. 2008. Vasant Desai. Frank. Trade Unions.J.Non-Union firms – Management of Trade Unions in India. Himalaya. 1926 and Legal framework-Union recognition-Union Problems. Pearson. Unit -1:Industrial Relations : Economy and the Labour Force in India – Approaches to Industrial Relations – Industrial Relations in Comparative Frame work.introductionDefinition and objectives-growth and structure of Trade Unions in India-Trade Unions Act . The Indian Financial System and Development.2009  JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB20C Management of Industrial Relations The objective of the course is to give a good understanding of dynamics of Industrial Relations against the backdrop of monitoring and regulatory environment in India.

Unit -4:Labour Legislation-I –Factories Act. negotiated flexibility.  Memoria and Gauskar: Dynamics of Industrial Relations. 1948 . 1923. Himalaya. 2009.Cases and Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in India. 1965. productivity bargaining.Code Discipline. 2009. 2009  Arun Monappa: Industrial Relations. Excel. 2009  Tapamoy Deb:Managing Human Resources & Industrial Relations. Pearson. The Payment of Bonus Act. public sector bargaining and social security – Negotiating techniques and skills –drafting of an agreement. Trade Unions and Labour Legislation. 1948. PHI. TMH. Workmen’s Compensation Act. 2009.Grievance Handling Employee Grievances – Causes of Grievances –Conciliation. improved work relations. Oxford University Press. creating a culture for Project Management. Excel. 1936. 48 . References  C S Venkataratnam: Management of Industrial Relations. 1948.  Sinha: Industrial Relations. National wage policy – Contemporary issues in Wage systems. Arbitration and Adjudication procedural aspects for Settlement of Grievances –Standing Orders. Excel. organization culture. 2009.Changes in the legal frame work of collective bargaining.Unit -2:Collective Bargaining: Nature and legal framework of collective bargaining – Levels of Bargaining and Agreements.2009  B D Singh: Industrial Relations & Labour Laws. Minimum Wages Act. Unit -5:Labour Legislation II: Industrial Disputes Act. ESI Act. Industrial Disputes: Meaning.Employee Participation .K. Forma of organization structure. monitoring and evaluation. nature and scope of industrial disputes . execution.Managing good industrial relations.  P.Padhi: Labour and Industrial Laws. Unit -3:Tripartism and Social Dialogue: Types and levels of Tripartism – social dialogue and the Reform Process – Strengthening tripartite social dialogue – Role of government in industrial relations.Quality of Work Life.The Payment of Wages Act. UNIT-1 Introduction Introduction-Project management-What is Project Management-why Project Management-Project Lifecycle. Project Management today. Organization strategy and structure and culture.  B D Singh: Industrial Relations. stake holder management.Project Management Research in brief. 2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB 20D PROJECT MANAGEMENT The objective of this course is to lay an important foundation to students in managing projects with a special focus on every phase such as project planning. 1948.Change in the Labour-management relations in the post-liberalised India.

2008. PHI. SPD. setting up a monitoring and controlling process. achieving crossfunctional co-operation. SPD. Human factors in project Evaluation and control. regardless of the functionality a participant comes from. R. cost Management. Anita Rosen: Effective IT Project Management-PHI-2008.Pinto: Project Management-Pearson Education-2009 Larry Richman: Project Management-PHI. Controlling and Reporting project objectives. Project management and future current and future trends in project management. 2008 Thomas M. 2008 Jeffery K. Earned value management. conducting project Evaluation. Participants will take part in a project to create a financial model from scratch by programming Excel and in the process. Conflicts management. applying theory to practice. Senthilkumar: Project Management. Unit 1: Introduction to Financial modeling-Types of financial models – Model Design – Identifying the purpose and mode of use of Model – Flat payment schedules-Future values and applications – Multiple Internal Rates and Return. Creating a project Budget. 2009 Guide to Project Management Body of Knowledge (PMBOK® Guide) of Project Management Institute. financial Module. risk management an integrated approach. UNIT-3 Project Execution Initiating the Project.Cappels: Financially Focused Project Management. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB20E Financial Modeling The objective of this course focuses on modeling as a generalized subject. P. Approaches to project screening and selection. Types of project terminations. Negotiations UNIT-5 Performance Measurement and Evaluation Project control cycles. Larson: Project Management-Tata McGraw Hill-2008 Enzo Frigenti: Project Management-Kogan. monitoring project performances. The course will focus on conceptualizing relationships that apply to variables in a given situation and the manipulation of variables for an end-objective. Work breakdown structure. USA. UNIT-4 Leading Project Teams Building a project Team. virtual project teams. Managing Risk-Four Stage Process .How financial models work.UNIT-2 Project Planning Project Planning Defining the project. Project termination. Panneerselvam. 2008 Scott Berkun: Project Management. 49 . References          Gray. Getting Approval and compiling a project charter. Characteristics of a Effective project Team.

Corporate Finance. Unit 3: Valuation: Introduction to Financial Valuation – Importance of Valuation – Building Financial model – Deriving Free cash flows – Weighted average cost of capital – Sensitivity analysis .Credit Risk modeling – Option pricing models. Wiley Finance. 2008  K Scott Proctor: Building Financial Models with Microsoft Excel: A Guide of Business Professionals. 2009. Excel. Wiley Finance. PHI.Strategic retail planning process . 2004.  Marshall & Bansal: Financial Engineering: A complete Guide to Financial Innovation. 50 .Unit 2: Financial Statement Modeling – Modeling and Projecting the financial statements – Project Finance.Ho. 3/e Massachusetts Institute of Technology Press. 2007  Thomas S.Comparable Company Analysis – Discounted Cash flow analysis. 2001  Benninga Simon: Financial Modeling. Wiley Finance. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB21 Elective III 09MB 21A RETAILING MANAGEMENT The objective of the course is to enable students to develop a deeper insight into the functioning of Retailing Sector with a special focus on merchandising and store management.Growth strategies .2008  Chandan Sengupta: Financial Modeling Using Excel and VBA. Unit 5: Risk Modeling: Value at Risk – Option payoff and profit patterns . Unit 4: Portfolio Models: Calculating Portfolio means and variances – Using Excess return matrix in Spread Sheet – Ways of calculating Variance-Covariance matrix – Estimating Betas and Security market line.2004  Keith A Allman: Modeling Structured Finance Cash flows With Microsoft Excel: astep by step guide. Wiley Finance.2004. 2/e. Risk Management and Financial Institutions.Factors to be considered for retail planning. Sang Bin Lee: The Oxford Guide to Financial modeling-Applications for Capital Markets. Y. Unit -1:Introduction: Advent of retailing -Functions of retailing .Debt Repayment schedules – Projecting the income statement – Projecting the Balance statements – Projecting the cash flow Statements. Massachusetts Institute of Technology Press. 2009  Michael Rees: Financial Modeling in Practice. Oxford University Press.  Subbarao & Parvateesam: Financial Engineering. References  Benninga.Types of retailing -Customer buying behavior-Retailing Strategy: Target market & Retail format . Simon: Financial Modeling.

2009. 2009.2008  Sivakumar:Retail Management. 2009  Arif sheik: Retail Management. 2009  Sathish Taneja: Franchising. 2009  Diamond: Retail Buying. Pearson.Retail organization structures. 2009  A.Sources of merchandize -Category Management . References  Levy & Weitz: Retailing Management . Unit -3:Store Management: Objectives of a good store design –Store design – Store layout – Space planning – Merchandise presentation techniques and atmospherics. etc. 51 . JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB21B DERIVATIVES The objective of this course is to make students efficient in the area of Derivatives. Unit -4:Location strategies: Shopping centers –Freestanding sites – Location and retail strategies. customer satisfaction after sales service etc. TMH. prompt delivery.Retail pricing strategies –Approaches for setting pricing – Pricing adjustments – Using price to stimulate retail sales – Promoting the merchandise – Implementing an advertising plan. giving them the knowledge of basics in Derivatives.  Andrew J Newmann & Petes Cullen: Cengage Learning. HPH. Future Markets. Pearson Education. Paragon International.Factors affecting the demand for a region or trade area –Factors affecting the attractiveness of a site.  Barry Berman Joel &R Evans: Retailing Management-A Strategic Approach. TMH.  Fernie: Logistics & Retail Management.Human resources & Administrative Strategy: Designing the organizational structure for retail firm . 2009.J.  Swapna Pradhan: Retailing Management Texts & Cases. Excel. 2009 CDs (EXCEL MULTIMEDIA) AUTHOR TITLE SALUJA NAVNEET. TMH. Kogan Page. THE CHANGING FACE OF Chief Executive. Unit -5:Retailing in India: The present Indian retail scenario – Factors affecting retailing in India – Region wise analysis of Indian retailing – Retailing opportunities in India. Reliance Retail-Delhi RETAILING IN INDIA SINGHAL ARVIND Chairman.Buying systems to stores .Lamba: The art of Retailing. Option Strategies.Allocation of merchandize. 2009. CRM in retail management. Technopak Advisors Pvt Ltd. Unit -2:Merchandising and pricing strategies: Merchandize planning .

52 . Futures and other derivatives. Credit Risk in Swaps.N. Financial Derivatives. Trading with Options. Robert Brooks: Derivatives and Risk Management Basics. Evolution of Swap Market. Uses & Misuses of derivatives.  S. 2008. Hedging with Options. Mechanics of future markets. Pearson .Kumar. using Swaps to Manage Risk. TR: Derivatives Valuation and Risk Management.Gupta: Financial Derivatives: Theory. Features of Swaps. Equities & Commodities. The Role of Derivatives Market. Determination of forward and future prices. Unit 1 : Training Choices and Dynamics : What is training?. Oxford. Interest rate futures. Using futures. Currency futures and Forwards. 2009.S. 2008. 2009  David A. Commodity Swaps. action through training or action through force. 2008. Unit III: Options – Distinguish between Options and Futures. Structure of Options Market. References  Jayanth Rama Varma: Derivatives and Risk Management. Unit II: Future and Forward Market structure of forward and Future Markets. Unit V:Swaps – Concept and Nature. Hedging Strategies. 2009  Mishra: Financial Derivatives. Assumption for prevailing and alternative concepts of training.L. TMH. Credit Swaps.Unit I: Introduction to Derivatives – Development and Growth of Derivative Markets. Advanced Option Strategies. Uses of Derivatives. The Black – Scholes Merton Model. 7th Edition. Cengage. Principles of Option Pricing. Fundamental linkages between spot & Derivative Markets. Currency Options. Option Pricing Models: The Binomial Model. Major types of Swaps. Equity Index Swaps. Dubofsky.Sridhar: Futures and Options.  A. Concepts and Problems. 2008  Don M Chance.  John C Hull: Options. PHI. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB21C TRAINING AND DEVELOPMENT The objective of this study is to specialize the HR students in the process of Training and Development . Prentice Hall. Excel. Shroff Publishers and Distributors. 2009  S. Unit IV: Basic Option Strategies. Currency Swaps. Interest Rate Swaps. Types of Derivatives. Pricing and Valuing Swaps. Thomas W Muller.

Setting goals for subordinates. Developing Group And The Climate: the social process – three aspects. consistent learning environment for participants.Nick Blanchard. 4/e. learning process and facilities. etc. tasks of the training system. Excel Books. institutional climate for trainers. Training And Training System Developmentsystem goals and approaches to system development. Trainers And Training Style: Personal needs of trainers. five steps in program design. Organizational collaboration through clarifying needs. dilemmas. crises dilemmas and resolution in institution development. Unit 3 : Training Methods. Training Centre And Like InstitutionsCharacteristics. Action Research For Better Training.  P. trainers realness under pressure. modular approach to programme design. 2008.(Reference 2) References  Raymond A Noe: Employee Training and development. overview of training process. seven system functions with candidates for training.2008.2006.Action research by trainers.  G Pandu Naik: Training and development. TMH. training schedules and time tables. learning on the job – nine training requirements methods. 53 . JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB21D KNOWLEDGE MANAGEMENT The objective of the course is to provide the basics of the emerging area of Knowledge Management to students.4/e. events-reflection-experience.Robins: Training in Interpersonal Skills.2009. monitoring and improving training during the programme. This course through light on few important concepts as Knowledge management and Information Technology. some questions for trainers to study. trainers role.  Stephen P.culture and other contexts. Fundamental Interpersonal Relations Orientation – Behavior (FIRO-B). power and influence. trainers-researchers. couching counseling and mentoring.  R K Sahu: Training for Development: Excel Books. training strategy. PHI.Two faulty juxtapositions. training methods compared with objectives. creative problem solving. Establishing the objectives and preparing the partners. outlining programme sequences and themes. trainers style. 3/e. composing the detailed syllabus. trainers language of resistance. Vistaar Publications. Unit 2 : Designing the Program-Designing the successive approximations. building in flexibility. role of the training system with evaluators from other constituencies. Udai Pareek: Training for Development. two dilemmas of development. clarifying individual motivation for training.2008. empowering people through delegation. the training centre in its environment. indicators of group development. Unit 4: Evaluation of Training : Issues for evaluation. the training climate.2007. James Thacker: Effective Training.Self Awareness Questionnaires. the dynamics of developing training systems. Pearson Education . Post training support for improved performance at work. Unit 5 : Training instruments – Self-assessment exercise. Knowledge process.  Rolf P Lynton. working with teams.

Wiley India. Pearson Education.Unit 1: The Knowledge Economy: Leveraging Knowledge.Measures for meeting the challenges of implementing KM programmes. Vikas Publishing House. challenges and future of Knowledge Management. the Indian experience. Customer Relationship Management. 2007 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD III SEMESTER MBA T P 4 0 09MB21E Predictive Analytics 54 . New Delhi. KM. Unit 2: Knowledge Management and Information Technology: Role Information Technology in Knowledge Management Systems. Knowledge Management tools. Wiley Student Edition. Data Warehousing and Data Mining.  Tiwana: The Knowledge Management tool kit.10-step KM Road Map of Amrit Tiwana. 2009  Fernando:Knowledge Management. –Role of knowledge Management in Organisational Restructuring. Oxford University Press. ERP and BPR.  Warier: Knowledge Management. -The Mystique of a Learning Organisation. Unit 4: The Knowledge Process: Universal appeal. 2009. 2009. References  Mattison: Web Warehousing & Knowledge Management. Business Intelligence and Internet platforms. Unit 5: Implementation of Knowledge Management: Discussion on Roadblocks to success.Creative effective Knowledge Management Systems through Information Technology. Information Architecture: A three-way Balancing Act. organizational knowledge. Data-Informationknowledge-Wisdom relationship. Knowledge Capital vs physical capital. 2009. 2/e. 2009  Sislop: Knowledge Management.2009  Becerra Fernandez: Knowledge management: An Evolutionary view.  Barnes: Knowledge Management systems. Knowledge Management in Manufacturing and service industry. Himalaya. The Promise of Internet and the Imperatives of the new age.Rathan Reddy: Knowledge management. web Portals. characteristics and components of organizational knowledge –Building knowledge societies. Tata McGrawHill. Pearson. Excel. 2009  Debowski: Knowledge Management. Net Banking in India. 2009  B. Stages of KM Process. PHI. Unit 3: Future of Knowledge Management and Industry perspective: Companies on the road to knowledge management. Business Ethics And KM. 2009  Tapan K Panda: Knowledge Management. Cengage.

Lab Unit 1: Introduction to Predictive analytics and Time series analysis Introduction: Introduction to Predictive analytics: Definition. Concepts of Logistic Regression Addressing business problems using Logistic Regression. models for increasing its value/satisfaction/quality. Component of time series. develop various extrapolative forecasting methods .Selection of appropriate segmentation approach. Key principles and features of Regression AnalysisMeasuring associations using correlations. Predictive analytics is being increasingly used in insurance. Autocorrelation. Diagnostics. Exponential Smoothing forecasting method. telecommunications. the focus is on developing models that process a customer’s credit history. Descriptive analysis. Special Techniques Of Marketing Research. applying Logistic Regression for best effect Unit 3 Customer/ Product Segmentation and Cluster analysis Introduction to classification and clustering: visualization techniques. Types of predictive models. Unit 5 Customer Reporting & Profiling through Data Mining: Development of customer profile .Creating allocation models for databases.Identification and development of input variables (needs. Here. Stationary. global vs local). Sourcing and analysing customer relevant data. identification of outliers and determination of optimal number of clusters -Business benefits of segmentation.Segmentation techniques–pros and cons Unit 4 Simulation and Revenue forecasting: Process of Simulation. travel. Forecasts for ARMA models. Distributional properties: Independence.Key issues in segmentation. Unit 2 Regression and Logistic regression Importance of Regression Analysis. Moving Average model. graphical outputs.. Methods of cluster analysis. Marketing Management Simulation.0 Predictive Analytics Software Statistics.Analytic issues (stability testing. behaviours. Applications of Predictive analytics Areas of application. Monte Carlo Method.competitive analysis of the business and listing competitors-• List the strengths and weakness in terms of the products/services offered. pharmaceuticals and other fields. Probability models to time series: Random walk. Internal Evaluation (for 40 Marks) for this paper will be based on performance on SPSS17. 55 . Building simple linear regression models Extension to many variables – Multiple Regression.their needs and wants . including principal components and multidimensional scaling. Forecasting: Optimal forecasts. parameter estimation. Customer value. Waiting Line-Simulation Method. retail. outliers etc). loan application. customer data. .Predictive analytics is an area of statistical analysis that deals with extracting information from data and using it to predict future trends and behavior patterns. The role of demand forecasting in revenue management.Define objective of segmentationIdentification of base for segmentation (people vs businesses vs occasions. Objectives of time series analysis. measuring forecast error and compare different forecasting methods. Autoregressive model. in order to rank-order individuals by their likelihood of making future credit payments on time. demographics). etc. healthcare. mixed models.

Wheelwright.. Pearson. TMH. Rob: Forecasting-Methods and Applications.Methodological Foundations. Phillips. 1993. Spyros. 2/e. Cengage Learning.Cooper and Pamila. V. Gilbert A. Churchill: Marketing Research: Methodological Foundations. 2007 Zikmund: Essentials of Marketing Research. Francis: Elements of Forecasting . New York. Diebold.IV 09MB22A INTERNATIONAL MARKETING 56 . Malhotra.S. 2005 Aaker.Cengage. Naresh: Marketing Research: An Applied Orientation. Wiley. 9/e. 2009. Neil H: Essentials of Marketing Research. Kumar and George Day: Marketing Research. Dillon. Madden. and Firtle. Stanford University Press 2005. Cengage. Arvind Rangaswamy: Marketing Engineering: ComputerAssisted Marketing Analysis and Planning.Trafford. 5/e.. 2006. 2007 Gary L. 8th edition. Irwin. Cengage. Robert: Pricing and Revenue Optimization. 1998. 1/e Richard D. Churchill and Dawn Iacobucci: Marketing Research-.R. Steven.2003.1995. Inc. David.Schindler: Marketing Research Concept & Cases. and Hyndman. John Wiley & Sons. Lilien. William R.2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09 MB 22 Elective .References            Donald. Makridakis. Thomas J.

2009. John J. Product saturation Levels in global Market. 57 . its environment and complexities. Sponsorship Promotion. 2009. International product life cycle. Sage. The prerequisite for the course is Marketing Management taught in II semester. Grey Market goods. Unit -4:International Marketing Channels: channels –Distribution Structures. Excel. Graham: International Marketing.. Tata McGraw-Hill Co. The management of physical distribution of goods. Domestic Purchasing. New products in Intentional Marketing. Unit -5:Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions . Kogan. Export Policy Decisions of a firm. Public Relations and Publicity. Global Advertising and brandy. References  Philip R.   Francis Cherunillum: International Marketing. Transfer pricing.  Sak Onkvisit. Cateora.2009. Foreign Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms. Foreign Manufacturing Strategies Without Direct Investment. 2009. Ltd. Export costing and pricing.  Mathur: International Marketing. selecting an advertising agency. trends in foreign trade. Shaw: International Marketing Analysis and Strategy. John L. Sales Promotion. 2009  Roger Bennett & Jim Blythe: International Marketing Strategy Planning Market Entry & Implementation. the Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. brands in International Market. International market environment .The objective of the course is to provide students with a perspective of International Marketing Management. Export assistance and incentives in India. Unit -3:International product management: International product positioning. International Market Entry Strategies: Indirect Exporting. Factors effecting Choice of Channels. the strategic importance of international marketing . Vasudeva: International Marketing. 3/e. Global Pricing – Policy Alternatives. Differences between international and domestic marketing . international market segmentation and targeting. Export procedures and export documentation. Personal selling.Business Customs in International Market. Need for international trade. Marketing in transitional economies and third world countries. Distribution Patterns. Unit -1:International Marketing: Scope and Significance of International Marketing. Product and culture. EXIM policy of India. 2009. Himalaya. Pearson. Direct Exporting . Unit -2:Canalising and targeting international market opportunities: regional market Characteristics. Geographic Expansion–Strategic Alternatives.

Cengage. Michael Czinketa: International Marketing 8/e. Cengage. Ltd Japan. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB22B International Financial Management 58 .    Subhash C. University of Pittsburgh D SHIV KUMAR MD. Pearson. 2009 CDS (EXCEL MULTIMEDIA) Author Title WATTS JEFFREY DEVELOPING GLOBAL Partner. Keegan: Global marketing Management. 2/e. Nokia India. Cengage. NEMER ANNE Associate Director. 2009. Isobel Doole and Robin Lowe: International Marketing Strategy. Jain: International Marketing. Deloitte Tohmatsu Consulting MINDSET Co. 2009. 2009.

• Discounting and Statistical tables need be provided to students for examination. 2009. major participants. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect – Fisher Effect. Recent changes and challenges in IFM . The prerequisite for the course is Financial Accounting and Analysis and Financial Management. Relationship between inflation. Siddaiah: International Financial Management. Managing Foreign exchange Risk. International Business Methods. Euro bond market. HPH. Theories of International business.International Flow of Funds: Balance of Payments (BoP). the current exchange rate arrangements. International Capital structure and cost of capital. Pearson. TMH. Jeff Madura: International Corporate Management. Unit -2:International Monetary System: Evolution. Accounting components of BOP. Foreign exchange quotations. Factors affecting International Trade flows. accounts receivable management.Eun Choel and Risnick Bruce: International Financial Management. Bond financing. nature and scope. Euro credit market. parallel loans International Cash management. the flexible exchange rate regime. Payment methods of international trade. Agencies that facilitate International flows. types of transactions and settlements dates. speculation in the forward market . the Economic and Monetary Union (EMU). Factors influencing exchange rates. International Financing: Equity. recent amendments in EXIM policy. 2009.Currency Futures and Options Markets. Gold Standard. International Portfolio Management. inventory management. 2009 Alan C. 2009. V. Overview of the other markets – Euro currency market. trade finance methods.Shapiro: Multinational Financial Management. Unit -4:Exchange Rates: Measuring exchange rate movements. International Stock market. International arbitrage and interest rate parity. Importance. Indian BoP Trends. Government influence on exchange rates – exchange rate systems. Unit -3:Foreign Exchange Market: Function and Structure of the Forex markets. Unit -1:International Financial Management: An overview. Fundamentals of BoP. Export – Import bank of India. John Wiley. 2009 T. International Capital Budgeting. Unit -5:Asset–liability Management: Foreign Direct Investment. 2008 Madhu Vij: International Financial Management.The objective of the course is to provide students with a broad view of International Monetary Systems and its understanding to enable a global manager to do business in a global setting. Excel. 59 . Cengage.A Avadhani: International Financial Management. References       S. regulations and guidelines. evaluation of floating rates. Bretton Woods system. process of arbitrage.

David K. Maurice D. Prentice Hall India. TMH. 2009. 10th edition.Coval: The Theory and Practice of International Financial Management.Apte: International Financial Management. 2009.K Jain: Josette Peyrard and Surendra S. Eiteman. Yadav. 2009. Click & Joshva D. 2009 Reid W. Macmillan. TMH 2009.G. P.Stonehill and Michael H. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB22C Performance Management 60 .       P. Arthur I. International Financial Management. Ephrain Clark: International Finance. Pearson Education 2009.Moffeth: Multinational Business Finance. Cengage.Levi: International Finance. 2009 Srivastava: Multinational Financial Management: Excel.

Deb: Performance Management. 2005. Unit 4: Rating-Less Appraisals for the future of performance management systems. The prerequisite for the course is knowledge of HRM. Performance Management Systems and Appraisal Practices in some Asian Countries. Focusing on Team Performance for Better Results. 360 Degree or Multirater Assessment and Feedback Systems. Herman Aguinis: Performance Management. T. accountability and effectiveness. Performance Management System in National Stock Exchange. Unit 5: Strategies for performance management. Performance Management : From Systems to Spiritual Approach. A. Data for HR Decision and Performance Improvements. Monitoring Performance Planning Analysis and Development Systems.V. Dinesh K Srivastava: Strategies for Performance Management. MacMillan.V. Competency Mapping. increasing self awareness and understanding: Self Appraisal.The objective of the course is to provide an outline of performance management of individuals in the organization. Excel. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 61 . Prem Chedda: Performance Management Systems. 2009.Kohli. Performance Management System in Infosys. 2007.S. Unit 2 Improving quality of performance ratings. Using Performance Management Systems. Performance Management System in Dr. T. Performance Management System in Titan. Unit 1: Introduction to performance management. Pearson Education. Potential Appraisal. Performance Review Discussion. Case Studies -Integrating 360 degree Feedback with Performance Management System : TISCO. 2005. Benchmarking. 2009. 2008. Kandula: Performance management.Rao: Performance Management and Appraisal Systems. Excel. performance analysis. References         T. Performance Planning Development Review and Management System: NOCIL. Response. 2008.Reddy’s Laboratories Unit 3: Making Performance Management Systems and Appraisals Work.Rao: 360 Degree Feedback and Assessment and Development Centres. Bharat Petroleum Corporation Ltd. Michael Armstrong: Performance Management. Kogan Page. planning performance for role clarity. Oxford Higher Education. PHI. Performance Management Systems and Appraisal Practices in India. 2008. Implementing Performance Management Systems.: Aligning people to business goals.

Cengage. James A. Cengage. Unit -3:The Application Control Framework-I : Boundary Controls. Unit -2:The Management Control Framework-I: Introduction. Alter: Information Systems.Hall: Information Technology Auditing and Assurance. Staffing Function.India. Cannon. The prerequisite for the course is knowledge of ERP & MIS. Systems Development Management Controls. Controlling Function. 2007 David Ricchiute: Auditing and Assurance Services. Security Management Controls. Efficiency. Unit -4:Evidence Collection & Evaluation: Audit Software. Pearson. 2006. 2006. Questionnaires . Quality assurance Management Controls. References        Ron Weber: Information Systems Control and Audit. Operations management Controls. Introduction. Bergmann. 2008. TMH. Database Controls.Certified Information Systems Auditor. output Controls. Evaluating System Effectiveness. 2006. 2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 62 . Performance Management tools. Leading Function. Unit -5:Information Systems Audit and Management: Managing the Information Systems Audit Function. Study Guide. Russel: The CISSP prep Guide. Some Features of Information Systems Auditing. Interviews.and Control Flowcharts. Pamplin: CICA. Planning Function.09MB 22D Information Systems Control & Audit The objective of the course is to provide students with a knowledge of control of Information Systems and Audit. Overview & steps in an Audit. 1/e . Ronald. Wiley. Pearson. Evaluating Asset Safeguarding and Data Integrity. Organising Function. Input Controls. 2008. Concurrent Auditing techniques. WILEY. Processing Controls. Test Data. Sybex. Code Review. Unit -1:Overview of Information System Auditing-Conducting an Information Systems Audit. Davis: IT Auditing. Dreamtech. 7/e. 2/e. and Code Comparison.

G. Unit-3: Managing for Effective Impact -Different approaches to measuring impact-The role of NGO managers learning and managing change.Labour laws-Audit Reports in NGOs. Sage.concept of civil society. Barefoot banking.2/e.Developing and Organizing Resources. Unit-5: Leveraging with Micro-Finance .   K. Bombay Public trust Act and Foundation Act. Unit-4: Strategy and management of Social Enterprise.2006. McGraw Hill Publication.Business Involvement Social Issues and Organization.Strategic Planning and Organization.Developing and retaining people in NGOs.Role of Civil society in Social Change – Government Schemes in Social Sector-International Schemes supporting NGOs and premier NGOs in India-Advocacy and Social Mobilization.Controling Marketing Strategies. Also how NGOs can leverage with Microfinance will be covered here. Structures and Systems of NGOs-Principles and models of NGO to develop structures-Vision and Mission of NGOs-People Management in NGOsRecruiting. Companies Act)-Income Tax Act (sec35AC and Sec80G)-Tax Deduction at Source (TDS).Strategies to create Business and Social Value-NGO Sector and emerging global economy. 2009 63 .09MB22E MANAGEMENT OF NGOS The objective of this course is to develop an insight into the functioning of NonGovernment Organisations and understand different strategies for capacity building of NGOs. Microfinance in India. Prabhu Ghate. Karnakar. 2009 of Non-Governmental Development  Philip smith & Eric Thurman.Mutually aided co-operative societies – Microfinance credit lending models – Group Lending Methodology . Indian Microfinance – The Challenges of rapid growth. Unit-2: Strategy. A Billion Bootstraps: Microcredit.Designing Marketing MixPlanning and Budgeting Marketing Mix. Unit-1: Understanding NGOs .Routledge.key management functions of leadership and governance relating to NGOs. Mobilising and Managing Financial Resources-Foreign Contribution Regulatory Act (FCRA) – Registration of NGOs (Society Registration Act.Differentiation of Self Help Groups(SHG) and Joint Liability Group Model – Transaction cost and time for lending – SHGs cluster and Federations. Sage 2009.Agricultural Microfinance – Regulations and Supervision on Micro Finance Institutions – Role of NABARD.Roots of Microfinance: ROSCAs and Credit Cooperatives. Micro Financing Industry today.Concept and back ground of NGOs-Types of NGOs and History of NGOs in India. Reference  David Lewis:The Management Organisations.Microfinance Products.

Ranjani K and Nitya Rao: Addressing poverty : Indian NGOs and their Capacity Enhancement in the 1990s. Tract Daiina (Ed. 1997  Choudhary D. New York.: Voluntary Social Welfare in India.  Beatriz Armendariz and Jonathan Morduch. 2009. Relevance and Connors. Operating politics Functions. John Wiley. 2009.K: NGOs in New Millennium. Panda. Kanishka. 2001  and procedures.1993.R. PHI Learning Private limited. Sterling. Debadutta K. Murthy. The Economics of Microfinance.   Pruthi. Understanding Microfinance.P. 64 . Saad Publications. Fredric Edmund Stiftfung. 2006 Chandra Sneha Latha: Non-Governmental Organizations-Structure.): The Non-Profit Management Hand book. Wiley India.1995.

Transactional and Relationship Selling.retailer as a salesman – Trading /Retail Formats – E-Tailing – Wholesale – Functions & Classification – Major Wholesaling decisions.Need for Distribution ManagementNeed for Distribution Channels – Value addition of Distribution Management.International Sales and Distribution Management.Linking Sales and Distribution Management. Tanner : Sales Management.Marketing Channels. Pearson. 65 TMH. Unit 4: Distribution Management: Definition.Relationship of flows to service levels – Channel levels – Service Channels.Sales budget.Defining sales territories-Procedures for designing territories. 2009. Motivating & Evaluating Channel membersChannel Design Comparison – Implementation – Vertical Integration – Channel Management – Power & Conflict – Principles of Channel Management – Channel Information System. Unit 1: Introduction: Evolution of Sales Management. Types and Skills of Sales Managers. Chunawala: Advertising.Assigning territories to people.Managing Territories-Sales Quotas.Nature and importance of Sales Management.Specialization within sales organization.Roles. Unit 3: Management of Sales – II: Concepts of Sales Organisation.Channel Formats.Emerging Trends in Sales Management.Compensating and Leading Sales force. 2009. Excel. Unit 2: Management of Sales-I : Strategic Planning. HPH.DistributorsDealers/ Stockists.Role of Marketing & SalesMarketing & personal selling Strategies – Sales Strategy – Developing sales forecastForecasting approaches. Sales and promotion Management. References  Krishna K Havaldar & Vasant M Cavale: Sales and Distribution Management.Types of Sales organization structures.Sizing and Staffing the Sales force – Training and Motivating Sales Force.Buying Decision. 2007    .Psychology in Selling.Sales Objectives.Sales force audit.Sales Process. Strategies and Tactics.Evaluation of sales orgEvaluating and controlling the performance of sales force.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB23 Elective V 09MB23A SALES AND DISTRIBUTION MANAGEMENT The objective of this course is to provide students a wonderful of opportunity of learning the basics and concepts of Sales Management and Distribution Management. 2009 S L Gupta: Sales and distribution Management. Unit 5: Designing Channel Systems: Channel Design factor – Channel planning process – Ideal Channel structure – Training.Sales force expenses – Marketing audit.Sales Knowledge and Sales Related marketing policies.

 Longman Limited. Pran Choudhury. Orient Subhash C Jain: Marketing Strategy.1998    66 . Bixby Cooper: Strategic Marketing and Channel John F Tanner Jr. Bowersox & M. TMH. Ricky Elliott & Alan Toop: Successful Sales Promotion. 2008 Kazmi: Marketing Management. Donald J. 2008  Pearson Education. 2009. Pearson. Excel. 2007 Coughlan:Marketing Channels. 2009 Management. Cengage. Earl D Honeycutt Jr & Robert C Erffmeyer: Sales Management.

3/e. post pay back. sensitivity analysis and Monte Carlo Approach to Simulation. Risk Analysis in Investment Decisions. Modified IRR. 7/e. 2008. Pandey: Financial Management.  Prasanna Chandra: Projects: Planning. TMH. borrowing vs. Unit -3:Critical analysis of appraisal techniques: Discounted pay back. Sage. Cengage. Multiple IRR. Pearson. 2005.  I. Equivalent Annual Cost. Terminal Value. The prerequisite for the course is Financial Accounting and Analysis and Financial Management. New Delhi. PHI. procuring. References  Prasanna Chandra: Financial Management. Evidence of IRR. Vikas 2009. Financing Implementation and Review. 2009 67 . Problems & Cases. Unit -5:Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: Capital Structure Theory –the Signaling Model. decision trees. Leasing Vs. Investment Decisions under capital constraints: Capital Rationing Vs.TMH 2004. Mergers and acquisitions in Capital Budgeting. 6/e . probability distribution of cash flows. Significance of information and data bank in project selections. 5/e. Return on Investment. cash vs. Unit -2:Types of Investments and disinvestments: Project abandonment decisions. Portfolio. equity for financial mergers. NPV mean variance analysis. Unit -4:Strategic Analysis of selected investment decisions: Lease Financing. multi-period capital constraint and an unresolved problem. STRATEGIC INVESTMENT AND FINANCING DECISIONS The objective of the course is to provide students with a knowledge of investment and Financing decisions from the strategic perspective. students need to be provided with discounting and statistical table for examination Unit -:Investment decisions under conditions of Risk and uncertainty: Concepts of risk and uncertainty. Pure. TMH. 2008. Lewis: Project Planning. Pearson. Analysis.  Alexander: Fundamentals of Investment 3/e Pearson.  Titman:Valuation.  James P. Hire purchase and Instalment decisions. 2/e.TMH.  Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies.2009. surplus life and surplus pay back. Corporate Finance. certainty equivalents.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB23B.M. Text and Cases.2008  Robert A Haugen: Modern Investment theory. 2008. Hertz Simulation and Hillier approaches. 2008  Brigham & Ehrhardt: Financial Management. Bail-out pay back. 2008  Vishwanath. single period constraints. Lorie Savage Paradox. Adjusted NPV and impact of inflation on capital budgeting decisions. simple and mixed investments. Operating Risk. Portfolio Risk and diversified projects. Risk adjusted rate of return. 2009  Alan Shapiro: Capital Budgeting and investment Analysis. Pearson. Scheduling and Controlling.  MY Khan and PK Jain: Financial Management: Text.

2009.Contingency and Processual Approaches to implementing change. Note: Cases in Reference 1 and 2. V. cognitive and affective processes. Unit -3:Change Diagnosis & Resistance to Change : Diagnosis Models and Component Analysis – diagnosing readiness to change. Unit -4:Implementing change: Organisation Development .A Hewlett Packard Change Story: Managing a Merger. The prerequisite for the course is knowledge of HRM and Organisational Behaviour subjects.Cases Chipping Away at Intel. change models.Cases-Problems at Perrier. A McDonald’s Change Story: Responding to Pressure. Nestle. An IBM Change Story: Transformational Change from below and above. TMH. recognizing resistance.Cases. Unit -1:Change Management: Introduction. Implementing Tata Business Excellence Model in Tata Steel Unit -5:Linking vision and Change: Content of meaningful vision – Strategies for communicating change. influence charts.caution to be observed. 2009. Appreciative inquiry and sense-making approaches.Consolidating change: Actions to consolidate to change – Signs of consolidation of change . Types of Change. British Airways Swipe Card Debacle. Unit -2:Mapping and diagnosing change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping. An overview of change. 2009. Managers as resistors to change .JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB23C MANAGEMENT OF CHANGE The objective of the course is to enable students understand how to cope up with the changes that take place constantly in business. multiple cause diagrams. Response Books.Change at Dupont. New Delhi. Boeing.Ramnarayan: Managing Change.Meaning.A multidisciplinary approach.Dynamics of planned change – Person-focused and role-focused OD interventions –Planning OD Strategy – Implementing change through OD. Nature and scope of OD . References    Palmer.suggestions to manage resistance. Kogan Page. Forces of Change.Resistance to change: Factors contributing to resistance. change programmes – change levers-Change as growth – change as transformation – change as turnaround – Value-based change Cases. Dunford. Innovations at Wipro. 68 . Roel of Vision at Mentor Graphics.Nilakant and S. Akin: Managing Organisational Change—A multiple perspective Approach. Mike Green: Change management.

Pearson. Lg Electronics Ind Ltd CNBC CDs TV18 COLLABORATION. Cengage. Ltd. 2009 Robert A Paton and James McCalman: Change Management: A Guide to Effective Implementation 2/e. 2007. 2009 CDs (EXCEL MULTIMEDIA) TITLE MOBILIZING CHANGE RAHU SUBIR. Goal-2 Lakshya Victory Swadesh 10. 2009 French: Organizational Development and Transformation.2009.        AUTHOR Radha R Sharma: Change Management—Concepts and Applications.M. Ballarpur Industries Ltd. Joseph W. MUTHURAMAN B MANAGING NEW INDIA: THE INDIA MNCs EMERGING LEADERSHIP: THE ROLE OF NEXT GENERATION POLITICIANS EMERGING LEADERSHIP: ACQUIRING A GLOBAL MINDSET MEGA TRENDS OF THE NEXT DECADE SCHWARTZ PETER Chairman Global Business Network Monitor Group CHEN HONG Chairman & CEO the Hina Group Inc. TRUST AND INNOVATIVE CHANGE Some Inspirational Movies from Management perspective (Management of Change) English Hindi Telugu Gladiator LAGAN Sye Goal-I IQBAL Gamyam. DATTA RAJ. Weiss: Organisational Behaviour and Change--Managing Diversity. Head(Knowledge Nanagement Group) Mindtree Consulting Pvt. Harvard Business Essentials: Managing Change and Transition. SUBIR RAHA President.000 BC Guru United 93 69 . Kogan Page. China. VERMA YASHO V Director (HR & MS).Response 2009. ONGC SAMPATH KUMAR MOORTHY President. TMH. 2009. Harvard Business Essentials:Coaching and Mentoring. Stefan: Appreciative inquiry for change Management. TMH. Cross cultural dynamics and Ethics. Sundaram Fastenses PANDA B J. AIMA and Former CMD. HBS Press. THAPAR GAURAM Vice Chairman & MD.P. HBS Press. Passmore. 2009. Thorn Hill: Managing Change. 6/e.

Ting-Peng Liang: DSS and Intelligent Systems. 2009  Stevenson: Introduction to Management Science.Carlo Methods. Sensitivity analysis and Goal seeking . George M Marakas: Management Information systems. Tata McGraw-Hill . PHI.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB23D DECISION SUPPORT SYSTEMS The objective of the course is to provide an understanding of Decision Support System for Management decisions. 2008.Management support system modeling – Decision Analysis and alternatives – Multiple goals.Management support systems – Managerial Decision Making and Information Systems – Computerized Decision support and supporting technologies . Unit 4: Application of DSS to Some Functional Areas of Management Like Finance.  Anderson: Introduction to Management Science & Quantitative techniques for Decision Making. 2008. Tata McGraw-Hill. 2000. 7/e. Aronson. References  Macllah: Decision Support Systems and Data Warehousing.Modeling.. Fuzzy DSS and Fuzzy Expert DSS.Making and Computerized support.Decision-Making Systems .Marakas: Decision Support Systems in the 21st Century.  Efraim Turban. Probabilistic Models and Fuzzy Sets. Production Planning and Control Etc. The prerequisite for the course is knowledge of ERP & MIS. Marketing. 2008. Tata McGraw-Hill. 2009 70 . 2/e. and Support Unit 2: Decision Support System – Decision support systems configurations . Cengage.Knowledge acquisition .The knowledge based management system – The Decision Support system Hardware – Decision support system classifications . Unit 1: Decision. the DSS Development Methodology – Decision Support Systems Technology levels and tools Models Required to Cope With Uncertainty.Simulation Techniques and Monte.Modeling and Analysis – Certainty.DSS Development Unit 3:Developing Decision Support systems and Deterministic Models. Jay E.  George M. Feasibility of DSS Technical’s and Financial viability Unit 5: Non-Optimising Models of DSS and Intelligent Decision Support systems – Artificial Intelligence – Concepts of Expert systems – Problems and limitations of Experts systems – Expert systems success factors. Uncertainty and Risk . Pearson Education.  James A Obrien.

The present corporate world is eagerly waiting for professionals in Rural Marketing of their products and hence the course attains a huge importance. Lieberman: Operations Research: Concepts & Cases.C. Pearson Education. 2008. Hiller.V.S. 2009  C K Prahlad:Bottom of the Pyramid. 2009  Kaushik Sircar: Rural Marketing. Unit – 4 : Rural Market Brand & Channel Management: Brand Loyalty in Rural Market – Regional Brands Vs National Brands – Channel Management – Indian Rural Retail Market – Rural Retail Channel Management – Strategies of Rural Retail Channel Management. Unit – 3: Rural Marketing Mix: Rural Marketing Mix – Additional Ps in Rural Marketing – 4As of Rural Marketing Mix – New Product Development for Rural Market – Rural Market Product Life Cycle – Objectives behind new product launch – New Product development process. Unit – 5: Innovation for Rural Market – Marketing Strategies – e –Rural Marketing – Agricultural Co – operative Marketing – Rural Market Mapping – Corporate Social Responsibility – Organised Rural Marketing – IT for Rural Development – e-Governance for Rural India. 2009  C. 8/e.G. References  Balram Dogra & Karminder Ghuman: Rural Marketing.Evolution – Rural Marketing Models – Rural Marketing Vs Urban Marketing – Nature and Characteristics of Rural Market – Indian Rural Market – Parameters differentiating Urban & Rural Market .2008 71 .Krishnamacharyulu. 2009  R. Unit – 1: Introduction: Meaning .Badi and N.Differences in consumer behavior in Rural and Urban market.V. The prerequisite for this Course is Marketing Management which are being taught in 1st semester.2008  U. Lalitha Ramakrishnan: Rural Marketing: Text and Cases. Excel. Himalaya. Pearson. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB23E RURAL MARKETING The objective of this course is to offer students a beautiful opportunity to learn about the emerging Marketing technique Rural Marketing. Tata McGrawHill . Unit – 2 : Rural Market Research: Challenges & Opportunities in Rural Marketing – Need and Wants of Consumer Behaviour – Factors influencing Rural consumers during purchase of product – Rural consumer Life style – Rural market research – Evolution of Rural Market Research – Methods and Sources of Data Collection – Data Collection tools-Limitations and Challenges in Rural Market Research. Himalaya. TMH.Badi: Rural Marketing.Mathur: Rural Marketing.

Ravi Sankar: Services Marketing. marketing services Vs. marketing communication mix. Creating value in a competitive market: Positioning a service in the market. 2009. understanding customer needs and expectations. Classification of services. strategic context. Technology. McGraw-Hill International. pricing and demand. 2009. cyberspace and time. 2009 K.S. putting service pricing strategies into practice. Christopher Lovelock: Services Marketing People. TMH. value addition to the service product. Thomas J. The pre-requisite for this course is Marketing Management offered in I semester Unit – 1:Understanding services marketing & CRM: Introduction. Unit – 3:Pricing & Promotion strategies for services: Service pricing.        72 .Zeithaml & Mary Jo-Bitner: Services Marketing—Integrating Customer Focus Across the Firm. situation review marketing strategy formulation. new service development. Prentice-Hall. services in the modern economy. Pearson 2009. Service promotion: The role of marketing communication. Himalaya. 2009. The physical evidence of the service space. Pearson-2009. McGraw-Hill International. establishing monetary pricing objectives.K. Strategy. the nature of service consumption. 2009 Rajendra Nargundkar: Services Marketing. 2009. The role of intermediaries. Kannan: E-Service New Directions in Theory and Practice. Strategic responses to the intangibility of service performances. resource allocations and monitory marketing planning and services.Syed Ferhat Anwar and Khalid Hasan: Marketing Practices in Developing Economy. selecting the appropriate customer portfolio.Habeeb: Rural Marketing in India. Implication for communication strategies. Physical services. services as a system -Customer Relationship Marketing: Relationship Marketing. Unit – 2:Services market segmentations: The process of market segmentation. Unit – 5:Marketing plans for services: The marketing planning process. Excel. PHI. 2009 Verma: Services Marketing. Unit – 4:Planning and managing service delivery: Creating delivery systems in price. setting communication objectives. PHI. enhancing value by improving quality and productivity.2008 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB24 Elective VI 09MB24A SERVICES MARKETING The objective of the course is to provide a deeper insight into the marketing management of companies offering services as product. Mark Davis: Managing Services People and Technology. TMH. Roland T. creating and maintaining valued relations. Rust and P. 2009 Adrian Payne: The Essence of Services Marketing. foundations of pricing objectives. planning and branding service products.  Ruby Roy Dholakia.Delong & Asish Nanda: Managing Professional Services—Text and Cases. customer loyalty. References   Valarie A.

Gupta: Insurance and Risk Management. Distinguishes Characteristics of Insurance Contracts. 2008 Gulati: Principles of Insurance Management. Principle of Insurable Interest. Unit-5: Risk Management and Shareholders Wealth. Strategy and Information Technology. Paragon International. Harringam Gregory R. Sommer: Risk Management & Insurance.Koteshwar: Risk Management Insurance and Derivatives.   G. Principle of utmost good Faith. 2009. Principle of Subrogation. 2009. Excel. Hoffman: Services Marketing.2009. 73 . Unit.  George E. Cengage. Unit -1: Introduction to Risk – Types of Risks facing Business and Individuals. Risk Retention / Reduction Decision. 2009. TMH.Pearson. Himalaya . JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB24B RISK MANAGEMENT AND INSURANCE The Objective of this course is to give students a deeper insight into the concepts and strategies of Risk Management and Insurance. Rejda: Principles of risk Management & Insurance. Risk Identification and Measurement. Risk Management Process. 9/e.K. 2009.2009. 2009. Role of Agents and Brokers. Unit -2: Insurance as a Risk Management Techniques Principles: Principle of Indemnity. Risk Management Methods. Robert E. Pearson. Cengage. Risk Management Techniques: Non Insurance Methods. 8/e. 2009  James S Trieschmann.Dorfman: Risk Management and Insurance.    Dorfman: Introduction to Risk Management and Insurance. Requisites of Insurable Risks. Optional Loss Control when Costs end Benefits are known. Hedging with Derivative Contracts. Mark S. Pearson Education. Alternative risk Management. Types of Loss Control.Gupta: Service Marketing. Nichaus: Risk Management & Insurance. Unit-4: Indian Insurance Industry: Life Insurance. . References  Scott E.3: Risk Aversion and Risk Management by Individuals & Corporations.K. 2009. P. Hoyt & David N. Requirements of an Insurance Contract.Rampal & S. TMH. Himalaya. .   James A Fitzsimmons: Services Management—Operations. 2009 M. Development Role of Insurance in the economy. Loss Control. General Insurance – Growth. Regulation of Indian Insurance Business. 3/e.L.

managing rewards with the help of computers. Unit 1: Evaluating. Unit 2 : Pay Structures. international pay and expatriates rewards. Pearson. Performance Management System at Bharti Telecom. Excel Books. When and Executive Defects.2009 Goel: Performance Appraisal and Compensation Management: A Modern Approach. relating rewards to organizational performance. managing reward systems.. pricing and analyzing fobs and roles : The approach to job evaluation. Vivek & P. 2008. Asthana: Financial Risk Management. allowances and pension schemes.(Reference 3) References          Milkovich. (Reference 2) Unit 5: Case Studies – Performance based compensation structure in Crompton Greaves Ltd. The prerequisite for this course is Human Resource Management offered in 2nd semester. Dr. rewarding individual and team contributions and organizational performance. team rewards. Paragon International. Himalaya. Excel Books. EVA Incentive Scheme: The TCS Approach and Experience.2007.2009 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB24C COMPENSATION AND REWARD MANAGEMENT The objective of this course is to specialize the HR students in the process of Compensation and Reward Management. shop floor incentive schemes. Empowerment that came undone. Managing the reward system for special groups. Unit 4: Cases studies – The case of temperamental talent. performance management and rewards. Oxford University Press. PHI. job evaluation in action. non financial rewards. broad banding.2009. conducting pay and benefit surveys and competency analysis. Sunil Bakshi: Compensation Management. Team Based Compensation: The HR Manager’s Dilemma. High performance through Participative Management.Pay structures purpose and types. 2009 Henderson: Compensation Management. rewarding sales staff. Tata McGraw Hill. B D Singh: Compensation and reward System. rewarding directors and senior executives.Pearson-2008. graded pay structures.Newman: Compensation Management. Paragon International. Marticho: Strategic Compensation.N. performance related pay. skill based pay. competency related pay.2008 Tapomoy deb: Compensation Management. Sakshi Vasudeva: Compensation Management. Unit 3: Employee benefits.2009 74 . 2009 Michael Armstrong: Employee Reward. equal pay for work of equal value.

2007. Stephene Heiman & Tad Tuleja: Successful Large Account Management. 2009  Peter Cheverton. 75 . Unit – 5: Preparing and Entering Key Account Management: Goals and ObstaclesProcess and Systems. Unit-2: Strategic Analysis: Charter Statements – Goals – Focus Investments.Organization and Resources. The Free press. Bryan Foss & Mertin Stone: Key Account Management.2001 Jim Blythe: Sales & Key Account Management. 2005    Symonds: Global Account Management. Cengage. BH publishers.Targeting your large account – Buy Sell Hierarchy (Levels of Business Relationship)-setting your strategyBasic principles. Unit-1: Introduction: Account Management.Big Picture Strategy. Noel Capon: Key Account Management & Planning. 2005  Malcom Mc Donald and Diana Wood Burn : Key Account Management. 2/e.Decision making units – Key account management – e revolution.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB24D KEY ACCOUNT MANAGEMENT The objective of this course is to make students more competent in taking care of maintaining major or key accounts/clients. Tim Hughes. Unit – 3: Situation Appraisal : Selecting right accounts (Preparing the ground) – Account Summary.Account view Situation – Accounts trends & opportunities-Strengths and Vulnerabilities – Key account plan – Timetable and Performance Unit – 4 : Key Account Management & Customer Perspective: Supplier positioning – Becoming key supplier – Measuring Value – Measuring Trust – Supplier Power/ Trust Model – Understanding business strategy.Kogan.Buying decision process. 2002. This course offers the knowledge of managing large and Key Accounts which has become the key functionality of Corporate Marketing.Stop Investments – Revenue targets – Pre-Action Overview. References  Robert e miller. Culture and Values. 3/e Kogan Page. Kogan page.

Supplier Partnership.-Customer Retention.promoting the Philosophy and Training-Improvements and needsAutonomous Work groups. FMEA Documentation-The process of FMEA Documentation-Product liability-Proof and Expert Witness. 2008  Sridhara bhat: Total Quality Management Texts and Cases. Environmental Management System-ISO 14000 series-Benefits of EMS.PartneringSourcing-Supplier Selection-Supplier rating-Performance Measures-Basic conceptStrategy-Quality cost.  James R.Process decision Program Chart-Statistical Process Control-Cause and Effect diagram-Histogram-state of control – Process Capability.. Alan J Oppenheim: Quality Management. Himalaya.Benefits-Communication ModelFailure Mode and Effective Analysis-Failure Rate. Oxford.Experimental DesignHypothesis-Orthogonal Design-Two factors and Full factors-Quality Strategy for Indian Industries-Quality Management in India.Gurus of TQM. Pearson Education. Unit-3:Tools and Techniques-I: Information Technology-Computers and the quality functions-Information quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-Internal Audits.Building a House of Quality-QFD Process.Relation to Healthy and safety-Quality Function Deployment-The voice of the Customer..Evans. 2009.. 76 .  Dale H. References  Howard S Gilton. 2009  Kanishka Bedi: Quality Management. 2008. UNIT-4:Tools and Techniques-II: Quality by Design.  Shailendra Nigam: Total Quality Management.Employee InvolvementEmployee survey-Empowerment-Gain sharing-Performance Appraisal.-The Deming Philosophy-Quality councils-Strategic Planning.Bench marking. Total Productive Maintenance. UNIT-5: Management Tools: Management Tools. Excel. 2008.Historic Review. UNIT-1: Principles and Practices-I: Introduction.Reengineering. characteristics of Quality leaders. TMH.JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB24E TOTAL QUALITY MANAGEMENT The objective of this course is to facilitate students appreciate the quality concepts and develop an understanding of tools and techniques relating to total quality management.Besterfeild.Customer Satisfaction-Customer perception of Quality-service Quality. UNIT-2: Principles and Practices-II: Continuous process Improvement. carlon Besterfeild: Total Quality Management. M.Lindsay: The Management and Control Of Quality.Benefits of TQMLeadership..-Introduction-Forced field AnalysisTree diagram.the Juran trilogy.The PDCA Cycle-Kaizen.reasons for bench marking-ProcessUnderstanding current performance-Pitfalls and criticism of benchmarking.

Alternatively it can be secondary source based or Field based project work. 2008 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD HYDERABAD IV SEMESTER MBA T P 4 0 09MB25 Project Work Students are required to work the entire fourth semester on the project even as they undergo the assigned course work of this semester. 2009  M.2009  Michael Jay Polonsky: David S Waller: Designing and Managing a Research Project.K.  Cengage. References  Business Essentials: Research Project. Pradeep V. 2008.Mehta:Introduction to Quality Assurance-New Age publication. The project should have an internal faculty as guide.L.Rampal & S. Before they commence the project work it is suggested that they write a synopsis indicating the objectives. Paragon International. 2009  Surendra Kumar: An Aid to Project Work. 2009.Gupta: Project Report Writing. Methodology. Action plan with milestones in order to have clarity for their subsequent work. PHI. Viva. 2009  Paul Oliver:Writing Your Thesis. 2009. 77 . The students can choose specific problem of Industry or Industry based project work. Sage. Sage. Paragon International. Divya Singhal: Implementing ISO 9001-2000. Framework for analysis.

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