Presented By: Amit Dandapath


A product mix consists of all the product lines and items that a particular seller offers for sale

A product mix consists of various product lines

A company·s product mix has four important dimensions: Width Length Depth Consistency

Product mix width
Product mix width refers to the number of different product lines the company carries Godrej Consumer Products markets a fairly wide product mix consisting of many product lines, including skin care, hair care, fabric care, personal care, household care and baby care

Product mix length
Product mix length refers to the total number of items the company carries within its product lines. Godrej Consumer Products typically carries many brands within each line. It sells four personal care soap:- Fair glow, Crowning Glory, Vigil, Shikakai

Product Line Decisions
Product mix width

Skin care Hair care Personal care Household Baby care care Cinthol Renew Fair glow Dish wash Snuggy Product dry line Godrej Godrej Crowning glory length No.1 Expert Godrej ProtekT Color soft Vigil

Product line depth
Product line depth refers to the number of versions offered of each product in the line. Godrej No.1 comes in 9 variants (moisturizing, lime & aloevera, strawberry& walnut, sandal, natural, lavender, jasmine, ayurvedic and rose) and in two sizes, then it has a depth of 18.

Product mix consistency
The consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way Godrej consumer product lines are consistent in sofar as they are consumer products that go through the same distribution channels.

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