Presented By: Nitin Sharma (M-09-22) Saurabh Sharma (M-09-29) Upasana Chourasia (M-09-35) Vijay Thilak (M-09-27


Organizational Culture
Special Focus on IT Industry



The amalgam of shared values, behavior patterns, symbols, attitudes, and normative ways of conducting business that, more than its products or services, differentiate it from all other companies. ´The sum total of values, virtues, accepted behaviors (both good and not so good), ¶the way we do things around here,· and the political environment of a company.µ
2 Organizational Culture


y Outcome Orientation. y 3 Organizational Culture . y Stability. y Team Orientation. y Attention to detail. y Aggressiveness.8/20/2010 Composition Innovation and risk taking. y People Orientation.

y y y y y y Acceptance and appreciation for diversity. Equal opportunity for each employee to achieve their full potential. 4 Organizational Culture . Respect for employees and their contributions to the company. Open communication with employees regarding policies and corporate issues. Concern for each employee and fair treatment in managing organizational change.8/20/2010 Characteristics of Healthy Org. Employee pride and enthusiasm for the company.

y Size and nature of the organization·s workforce. y The organization·s history and ownership. y Industry.8/20/2010 Influencing Factors External environment. y 5 Organizational Culture . y Technologies the organization uses.

6 Organizational Culture y . and the external environment. However. a organizational culture will only be relevant and useful if it is aligned with the organization·s vision.8/20/2010 Purpose y Experts agree that the purpose of corporate culture is to develop an internal environment that is conducive for individuals to perform effectively. goals. A Harvard Business School study of 207 large firms over eleven years revealed that corporate culture has a significant impact on a firm·s long-term economic performance. strategies. mission.

mission. y High employee motivation and loyalty. y Shaping employee behavior at work. y Increased team cohesiveness among the company·s various departments and divisions. and goals.8/20/2010 Benefits Better aligning the company towards achieving its vision. y Promoting consistency and encouraging coordination and control within the company. enabling the organization to be more efficient. y 7 Organizational Culture .

Improve the company internally.8/20/2010 Implementation y Identifying Need for Change To influence employee behavior. y Culture Change Process Needs Assessment Executive Direction Infrastructure Collateral Organization Training Evaluation 8 Organizational Culture .

Training sessions.8/20/2010 Implementation contd. Small-group discussions and meetings. training. Executives model behaviors aligned with company values. Restructuring reward system. Management states values publicly. Top management visits plant sites to communicate values. Managers conduct corporate value orientation meetings within their business units. 9 Organizational Culture . Display of professional videos highlighting values. y Cultural Integration Distribute wallet sized cards stating values. appraisal system.

or promote individuality? Implementation: Does your company practice what it preaches? 10 Organizational Culture .Few questions that would help describe culture of an organization y y y y y y 8/20/2010 Achievement Culture: How goal-oriented is your workplace? Flexibility: How flexible is your work environment? Fun: Is your office as fun as you claim it is? Employee Value: Do you value their input? Individualism vs. Collectivism: Do you value teamwork.

y A company·s culture attracts and retains the best talent available in the industry. This case focuses on the work culture and recruitment process at Google.8/20/2010 Case study on Google Inc. This case also provides an insight into how Google fostered innovation among employees 11 y Organizational Culture .

y How organizational culture can be source of competitive advantage. y 12 Organizational Culture . y The role played by recruitment in the success of an organization.8/20/2010 Issues The role of Organizational Culture in attracting the best talent in the industry.

y Zero turnover when companies were experiencing turnover of 20-25%. y 13 Organizational Culture .8/20/2010 'So Far So Good' Technological Advantage. y Attract and retain Best talent.

y In 1998. Registered as Google Inc. Larry Page and Sergey Brin. y Founded in 1996. y 14 Organizational Culture .8/20/2010 Background Note Founders. called BackRub.

y A fun place to work. y Googlers were allowed to bring their pets. y 15 Organizational Culture . lunch and dinner. y No unnecessary managerial hierarchies. y Provided free snacks.8/20/2010 Google's Organizational Culture Informal Work Culture.

y I1 16 Organizational Culture . y Recruited people with diverse skills and qualities. y Lot of focus on academic excellence.8/20/2010 Recruitment Recruit people with right frame of mind.

www.icmrindia.Slide 16 I1 ADD EXHIBIT. Down load from net. 11/22/2009 .org Upasna.

Google set up an internal web page for tracking new ideas.8/20/2010 Innovations at Google Focus on innovation and creativity. y To overcome the problem of materializing ideas. y 17 Organizational Culture . y Engineers were given free hand to work.

y 18 Organizational Culture . y No importance to experience. y Lack of unity at command level.8/20/2010 A Critique of Google's Culture Outgrown its informal culture. y Too narrow in its recruitment process. y y 19 Organizational Culture y www.8/20/2010 References www.creativepeoplemgmt.

THANK YOU 8/20/2010 Organizational Culture 20 .

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