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Presentation On Promotional Activities Of `
PRESENTED BY Amol Devdhar Rohit Patel Viral Patel Karan Dave Kalpesh Jani Sunil Singh Kudal Singh Hardik Lad Viral Balar .
YEH DIL MANGE MORE .
Tropicana was acquired in 1998. Inc. creating the world¶s fifth-largest food and beverage company. PepsiCo¶s success is the result of superior products. distinctive competitive strategies and the high level of integrity of our people. with 15 brands ± each generating more than $1 billion in annual retail sales. high standards of performance. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. PepsiCo merged with the Quaker Oats Company.INTRODUCTION PepsiCo. . In 2001.
Mountain Dew Code Red. .Pepsi-Cola North America's carbonated soft drinks. Mountain Dew. Sierra Mist. including: Pepsi. Pepsi Twist. Diet Pepsi. and Mug Root Beer account for nearly one-third of total soft drink sales in the United States.
Our Values reflect our aspirations -. We express our values in the form of a commitment. .the kind of company we want PepsiCo to be.
high fructose corn syrup and/or sugar. caramel color. phosphoric acid. citric acid and natural flavors . aspartame. oz) Contains: Carbonated water. citric acid and natural flavors Diet Pepsi (8 fl. caffeine.Pepsi(8fl. caffeine. caramel color. potassium benzoate (preserves freshness).oz) PEPSI BRANDS Contains: Carbonated water. phosphoric acid.
Mountain Dew (8 fl. yellow 6. active. potassium benzoate and potassium sorbate (preserves freshness). oz) Contains: The fastest-growing soft drink of the decade. extreme citrus taste. sodium citrate . oz) Contains: Carbonated water. ascorbic acid and calcium disodium EDTA (to protect flavor). high fructose corn syrup and/or sugar. highenergy. Mountain Dew currently ranks as the nation's leading soft drink in retail outlets. purity gum. citric acid. Mirinda Orange (8 fl. Doing the "Dew" is like no other soft drink experience because of its daring. natural flavor. high-intensity. ester gum.
sales promotion includes those activities that supplement both personal selling and advertising and coordinate them effective such as display. In short the sales promotion is define as an activity taken up to boost the sales of a product. shows. It helps in stimulating the customers to buy a product.PROMOTIONAL ACTIVITIES OF PEPSI ³In a specific sense. . Compare to any other activities of product mix sales promotion is more action oriented. demonstrations and other non recurrent selling efforts not in the ordinary routine´.
Marketer can tackle different economic problem with the help of promotional activities. .IMPORTANCE OF PROMOTIONAL ACTIVITIES Sellers introduce new products or new brand in the market. The seller aims at triggering the impulsive buying behavior of the customers. A company seeks to obtain greater cooperation from its retailor.
PROMOTIONAL TOOLS USED BY PEPSI Price promotions Coupons Free gifts and free samples Installment offers Consumer contests Consumer sweepstakes Trade shows News paper scratch scheme Hoardings and Banners .
They give their brand name on the car of the car race They provide sponsorship in cricket match They make different packages for their brand like glass bottle. They provide schemes to their dealer if dealer sold certain no of bottle. . Priti Zenta. And in this advertise it introduce celebrity in their advertisement like Shahrukh Khan. Saif Ali Khan. Fardeen Khan. Kareena Kapoor. Sachin Tendulkar.PROMOTIONAL ACTIVITIES HELD BY PEPSI Pepsi make advertise. tin and plastic bottle.
They provide facility of scratch card to the consumer and if any consumer scratch that card and they get the gift.They provide price promotion to the dealer. They give free gifts to the consumer and dealers. . Coupons.
Sales promotion is becomes necessary now a days in this global world. maaza etc. Now a day they are concentrating more on sales promotional activities. inspite of this pepsi maintain its position in the market. Pepsi is one of the successful cold drink companies in India. tools and techniques. sprite. There are many competitors of pepsi like coke.CONCLUSION We conclude that different companies have different promotional activities for increase the sale. .