Business Plan

Course Title
Course Code:
Submitted to:

Entrepreneurship Development

MGT - 360
Jafrin Farid
Asst. Professor
Faculty
of
Administration

GROUP NO :
Group

Members:

Tanvir Ahmed
Ali Imam
Rakibul Hassan Sunny
Farzana Akter Hashi

Business

1
ID:
062200042
062200026
062200071
051200036

August 31, 2009
Ms. Jafrin Farid
Asst. Professor
Faculty of Business Administration
Eastern University
Ref.: Letter of Transmittal
Dear Madam,
We are very glad to let you know that, we have already completed the Business
Plan that you assigned us as a partial fulfillment of the course of
Entrepreneurship Development; MGT 360. During preparing this plan we tried
our best to make it rich covering the all-concerning matters. We believe the report
will at least give you a brief picture about proper Business Plan. Now we humbly
request you to accept the Business Plan for your favorable solicitation.
In this regard, we once again like to show our deepest gratitude to you to provide
the opportunity of preparing this Business Plan. Thank you very much.
Sincerely yours
Tanvir Ahmed
(062200042)

Farzana Akter Hashi
(051200036)

Rakibul Hassan Sunny

Ali Imam

(062200071)

(062200026)

Acknowledgement

One of the most pleasant parts of submitting a report or a project is the opportunity to
thank those who have contributed to it. Unfortunately the list of expression of thanks no
matter how extensive is always incomplete and inadequate. This acknowledgement is no
exception.
We are taking this privilege to deliver our gratefulness to each and every people who are
involved with us in every phase of our life.
Firstly, we are grateful to our parents without them we cannot be here. Then we sincerely
acknowledge our debt to our faculty Ms. Jafrin Farid for her valuable counseling towards
the improvement of the plan. Without her encouragement this would have been impossible.
She is a very helpful and friendly person and been always there, where we needed her.

Thanks must go to our friends whose unflagging patience and astounding capacity for
creative work and long hours made the work both possible and successful- under the
pressure of impossible deadlines.
Once again thanks to those who have helped us to improve the report with various
advices.

Table of Contents
Part

Page

EXECUTIVE SUMMARY

IV

1.0 INTRODUCTION

1

1.1 Origin of the report
1.2 Structure of the report
1.3 Limitation
2.0 COMPANY OVERVIEW
2.1 Mission Statement
2.2 Vision
2.3 Objective
3.4 Key products
3.0 ENVIRONMENTAL SCREENING
3.1 Industry life cycle
3.2 SWOT Analysis
3.3 Portfolio Analysis
3.4 Market Demand
3.5 Competitive Profile Matrix Analysis

1
1
1
2
2
2
3
3
4
4
5
8
10
11

4.0 MARKET OVERVIEW & SEGMENTATION

12

5. OVERALL STRATEGY

13

6.0 MARKETING PLAN

18

7.0 HUMAN RESOURCE STRATEGY & PLANNING

27

8.0 FINANCIAL ANALYSIS

31

9.0 APPLICATION FOR LOAN

37

11. CONCLUSION

38

EXECUTIVE SUMMARY
PET bottles have become highly popular packaging for many kinds of liquid
products such as soft drinks, drinking water, cooking oil because of its strength,
lightweight, excellent dye-ability, and satisfactory resistance to acids and almost
all organic solvents.
BANGLA Pet Bottle manufacturing Company is planning start its way with a
view to manufacture pet bottles in Bangladesh. At the initial stage, we are going
to launch two distinct lines of bottles-250 ml, 500ml, 1-liter, 1 1/2 liter & 2-liter
bottles.
Name of company

: Bangla Pet Bottles Manufacturing Company Ltd.

Manufacturing factory Location : Sarulia, Demra, Dhaka
Head Office location

: eunios Tower. 11th floor, Dilkusha, Motizeel,

Product types

: 250 ml bottles, 500ml bottles, 1-liter bottles,
11/2 liter bottles, 2-liter bottles.

Raw material

: Using wasted material as the raw materials.

Financial argument
Fixed Cost
Factory setup Cost
Land cost

: 25,00,000 Taka

Building cost

: 15,00,000 Taka

Machine setup cost

: 400,00,000 Taka

Others cost

: 10,00,000 Taka

Total factory cost

:

450,00,000 Taka

50,00,000 Taka

Office equipment, decoration and others cost
Total fixed cost

500,00,000 Taka

:

Variable Cost
Total manufacturing cost (per year)

: 33120,000 Taka

Total operations cost

: 412,00,000 Taka

Total production cost

:

74320,000 Taka

Total revenue

99090,000 Taka

Total Margin

24770,000 Taka

Tax

:

8708000 Taka

Profit (Per year)

16062000 Taka

Break even analysis: we will reach at break even point after 3.112 Years when
produced and sell (5.7 X 3.112)17.74 Cr. Bottles.

Marketing Aspect
Market growth rate: 10% each year.
Target customers: we have targeted those companies produce Beverage and
Mineral water, because these are our industrial products.
Distribution channels: Distribution strategy is far more than logistics and
transportation. It comprises the interplay between four major strategic
considerations: Company Portfolio, Company Operations, Channel, and
Customer Considerations.
Promotional Strategy: As the target customers of our company are the business oriented
customers or B2B business clear cut objectives and a sharp focus on target are necessary
for an effective promotional campaign.

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