INDIAN SCENARIO FOR BRANDED CLOTHES FOR KIDS

NEIL BAROCHIA PRASANNA KAMERKAR VENUS KAPADIA DHANANJAY SINGH NITISHA PARKHI Date:

IDENTIFICATION OF THE PROBLEM ‡ What makes these little minds tick? ‡ Today. eight is the new 13 ? ‡ The attitude and behavior of these kids about their brand preferences ? .

OBJECTIVE OF THE RESEARCH ‡ Understanding the New generation children. their spending habits and their brand preferences . ‡ how big an influence these kids are over brand preferences and over their parents· choice . .

. ‡ We are Describing brand preferences and likes of Indian kids.Types of Research ‡ This is Descriptive Research as we are intended to describe what is INDIAN SCENARIO FOR BRANDED CLOTHES FOR KIDS .

² Inferential approach . ² Survey/Sampling approach ² To be articulate about brand preferences and likes of Indian Kids about their clothing.To infer characteristics of Kids using Database. .Approaches ‡ Quantitative Approach. ‡ Qualitative Approach.

BRANDS OF KIDS WEAR .

.HYPOTHESES ‡ SIGNIFICANCE OF BRANDED CLOTHES INDUSTRY TO TWEENS ‡ BRAND PASSION IS STRONGER THAN EVER BEFORE IN TWEENS.

‡ Tweens are also visited in their homes in higher middle class society. kids from the age of 9 to 14. ‡ The pilot survey included face-to-face interviews with kids in shopping malls & other public venues.Preliminary Investigation ‡ Preliminary Investigation with Tweenagers ² i.e. .

WHY ARE WE FOCUSING ON TWEENS? ‡ Our Literature Survey includes major publishing Magazines & the Internet. ‡ A new Book called ² ´BRANDchildµ ‡ Has a Remarkable Insights into the minds of today·s global kids and their relationship with brands. .

‡ They indirectly influence another $300 billion per year. parent makes a purchase (Cars.) taking into account kids· tastes & preferences..etc.g. ‡ Tweens currently spend $150 billion per year globally on their clothes.Furniture.Continue«. . E. ‡ As per this book ‡ Tweens Have Incredible Purchasing Power and Influence.

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