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WHAT IS PR ? PR Involves a Variety of Programmes Designed to Promote or Protect a Company.s Image or its Products Paramjit Sharma 2 .
The Role of Public Relations Evaluate public Attitudes Identifies issues of public concern Executes programs to gain public acceptance Paramjit Sharma 3 .
Functions of Public Relations Press Relations Product Publicity Corporate Communication Public Affairs Lobbying Employee and Investor Relations Crisis Management Paramjit Sharma 4 .
New Product Publicity Product Placement PR Tools Consumer Education Event Sponsorship Issue Sponsorship Internet Web Sites Paramjit Sharma 5 .
Paramjit Sharma 6 .Managing Unfavorable Publicity A coordinated effort to Crisis Management handle the effects of unfavorable publicity or of an unfavorable event.
products 7 Paramjit Sharma .Launching new Product Repositioning Mature Product Building interest in a product MARKETING Public Relations Influencing Specific Target group Defending Products facing Public problems Building corporate image favorable.
MAJOR DECISIONS Objectives Choosing Messages Implementation & Evaluation Paramjit Sharma 8 .
Major Tools in Marketing PR Publications Events Sponsorship News Speeches Public Service Activities Identity Media Paramjit Sharma 9 .
THANKS Paramjit Sharma 10 .