MANAGEMENT INFORMATION SYSTEM (MIS 750

)

AIRASIA

NAIMEY ABD JALIL NOR AKMA ABDULLAH W. NORHAFIZAINEE

Presentation PRESENTATION OUTLINE outline

COMPANY FOUNDER

‡ Tony Fernandes is a Malaysian AirAsia chief executive entrepreneur who introduced the first budget no frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly". ‡ He rose to prominence by turning AirAsia, a failing government-linked commercial airline, into a highly successful budget airline publiclisted company. ‡ AirAsia, the heavily-indebted subsidiary of the Malaysian government-owned conglomerate, DRB-Hicom, was losing money speedily. ‡ Instead of starting from scratch, Mahathir advised Fernandes to buy an existing airline instead.

‡ Fernandes mortgaged his home and sank his savings to acquire the company, comprising two ageing Boeing 737-300 jets and USD$11 million (RM40 million) worth of debts, for 26 US cents (RM 1), and transformed it into an industry player. ‡ Coming just after the 11 September 2001, undoubtedly the worst day in the history of commercial aviation when nobody wanted to fly, everyone thought that Fernandes had gone "crazy", predicting that the company would fail miserably. ‡ one year after his takeover, AirAsia had broken even and cleared all its debts. ‡ Fernandes has also been honoured by the Malaysian government with title Dato Seri and also by the government of France with the Legion d'Honneur title.

Dato' Sri Anthony Francis Fernandes

COMPANY BACKGROUND
Air Asia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, Air Asia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Air Asia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of Now Everyone Can Fly , Air Asia has sparked a revolution in air travel with more and more people around the region choosing air Asia. The best philosophy of AirAsia now everyone can fly means to giving an opportunity to all the people to flight with the lowest possible fare and making them can flight even they only have the less money.

CORE BUSINESS

Air Asia X
Broken travel norms around the globe and has risen to become the world best Route network through more than 21 countries with applied low cost as core business Low-cost, longhaul segment Efficient and maintaining a simple aircraft fleet and a route network based on low-cost airports.

ANOTHER PRODUCT OFFER
Go Medic Air Asia Go Insure Air Asia Credit Card Mobile.air. asia.com Snack Attack
Air Asia Merchandise

Go holiday Go Holiday Theme Park

Value proposition Management team B U S S I N E S S Revenue model M O D E L

Organizational development

Market opportunity

Market strategy

Competitive environment

Competitive advantage

Value Proposition

Revenue Model

MARKET OPPORTUNITY

Competitive Environtment
12 other Asian low budget carriers Singapore s ValuAir Singapore Airlines Tiger Airways Qantas Airways Jetstar Asia

Competitive advantages
Courteous but limited passenger service Productive and skillful employees and simple, aggressive and focused management structure

Short haul-point to point routes often to secondary airports

High craft of utilization

Frequent, reliable schedules Standardized fleet of aircraft

Marketing Strategies

Organisational Development
team in administration and production 
Expert 

Systematic management team and teamwork  Various experience ability and skills 

Some of head department have experienced in Warner Music 

Exposure in administration and also entertain people

Management Team
CEO: DATO SERI TONY FERNANDES Deputy CEO: DATO KAMARUDDIN CEO Indonesia :DHARMADI CEO Thai: TASSPON Secretary: BO LINGAM Finance: ROZMAN OMAR Bus Dev: CAPTAIN CHIN NYOK Quality and Safety: SAIDULKHADRI HAMZAH Engineering: AZHARI IT: LAU KIN CHOY Commercial: KATHLEEN TAN Communication: JOYCE LAI Operation: CAPTAIN ADRIAN

IT APPLICATION
System that AirAsia used in maximized IT to meet the lowest cost during their business activities is the implementation of:
‡AirAsia can understands the behavior of their customer and offering the effectives and efficiency strategy and also can allocate capacity to maximize the expected revenue. ‡By this system, AirAsia can make efficiency to know their customer using IT technology with lowest cost.

Yield Management System (YMS)

IT APPLICATION
‡ CRS is an integrated web-based reservation and inventory system. It includes Internet; call center, airport departure control and more. ‡It is a direct sales engine that effectively eliminates the middleman (travel agents) and the sales commissions that need to be paid to them. ‡customer friendly because customer can buy or make a reservation of a ticket directly via online, and no need to come to the ticket counter.

Customer Reservation System (CRS)

IT APPLICATION
‡From the view of managers in a company, the emphasis is on the word planning; ERP represents a comprehensive software approach to support decisions concurrent with planning and controlling the business. ‡Based on the definition, ERP is the system that integrated comprehensive software to make the IT system is more effectively and efficiently. ‡By implementing this package AirAsia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes, (Microsoft Malaysia). ‡In addition, it is a system focusing on capturing transactions in daily operations and helping AirAsia to save its operational costs as well as to increase the efficiency and integrity in its operation (Microsoft Press Pass, 2005)

Enterprise Resource System (ERP)

AirAsia also a passionate user of technology in its branding and marketing efforts
Social media is one of AirAsia s important branding campaign mechanisms, which allows the airline to address the conventional limitations of direct push marketing. With its own Facebook page, it is akin to a forum that invites participation from the public, creating an extension for them to be passionate and connected to the AirAsia brand. Twitter is another interesting tool that is utilized for transmission of short marketing blurbs, updating guests with new developments and promotions.

SUCCESS STORIES
‡ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. ‡ AirAsia have a lot of achievement and awards since year 2001 until present
AWARDS IN YEAR 2010

Masterclass Global CEO of the Year Awarded to Ybhg. Dato Tony Fernandes

World s Best Low Cost Airline By Skytrax
AirAsia voted the Air Cargo Industry Newcomer Award at the ACW World Air Cargo Awards 2010 By Air Cargo Week

AWARDS IN YEAR 2009

Airline Of The Year By Centre for Asia Pacific Aviation (CAPA)

Tony received the 2009 Frost & Sullivan Excellence in Leadership Award by Frost & Sullivan

Best Asian Low-Cost Carrier By TTG Travel Awards 2009

AWARDS IN YEAR 2008
The Laureate Award for Best Commercial AirportTransport from Aviation Week
Tony awarded the Malaysia Brand Icon Award from Deputy Prime Minister YAB Dato' Seri Najib Tun Razak at the Global Brand Forum Malaysia AirAsia - Malaysia's 30 Most Valuable Brands 2008 By Malaysia s Most Valuable Brands (MMVB)

PIKOM ICT Organisation Excellence Award 2008 By Association of the computer and multimedia industry (PIKOM)

Best Asian Low-Cost Carrier By TTG Travel Awards 2008

Lesson learnt 
Big company especially in airline industry should generated a strategic business plan to make sure they can compete and survive in the economies fluctuate.  Company should understand the customer need and problem by increasing customer insight, where it able to develop new product and solve the customer needs and problem.  Applied an effective IT program in company operations.  A good leader should able to make a good decision and take a risk for their company.