International Marketing - 307

STES, Pune POST GRADUATE DIPLOMA IN MANAGEMENT SEMESTER-III Course Code MK – 307 INTERNATIONAL MARKETING

===============================================================
1. International Marketing Environment - Elements of International Marketing Environment – Domestic, Foreign and Global Environment Social and Cultural Environment: Basic aspects of society and culture, Approaches to cultural factors, Impact of Social and Cultural Environment on Marketing Industrial and Consumer Products Global Marketing Programs - Global planning and organization: Global perspective – global gateways – global marketing management – an old debate and a new view – planning for global markets – alternative market entry strategies – organizing for global competition Products for consumers in global markets – product development – product adaptation –product standardization – marketing of services – green marketing and product. Development-Brands in international markets International Distribution System - Licensing, Strategic Alliances, FDI, Manufacturing Subsidiaries: Global Distribution Introduction, Distribution as Competitive advantage, Wholesaling, Retailing, Global Logistics Pricing in international markets - Global Pricing Framework, Pricing Basics, Marginal Cost Pricing and its importance, Transfer Pricing, Counter trade, Systems Pricing, Pricing and Positioning, price quotation – INCO terms – preparation of quotations.

2.

3.

4.

RECOMMENDED BOOKS: • • • • • • • • International Marketing – Cateora, Graham – TMH 12/E, 2005 International Marketing – Varshney, Bhattacharya – S Chand Global Marketing Management – Warren Keegan – Pearson / PHI, 7/e Global Marketing, Johny K. Johannson, 4/e, TMH Global Marketing, Johny K. Johannson, 4/e, TMH International Marketing – Dana – Nicoleta, Lascu – Biztantra, 2003 International Marketing – Francis Cherunillam – HPH, 7/e, 2004 Global Marketing Strategies, 6/e, Jean-Pierre Jeannet, Biztantra. International marketing -Analysis and strategy -Sak Onkvisit and John J. Shaw, 1/e,Biztantra International Marketting- Rajagopal/ Vikas publications/1e


www.freebookspot.
http://www.freebookspot.in/TopTen.aspx?Category_ID=156
Sai Furniture Manufacturing Mr. Tatiram Patil Mobile: +(91)-9922261329

Near Sasane Bunglow.Sr. Mundhwa Pune.411036. 37. Sasane Colony. Keshavnagar. No. Maharashtra . India .

Sign up to vote on this title
UsefulNot useful