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Final Report on Coca-cola

Final Report on Coca-cola

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Published by: nida24 on Aug 26, 2010
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03/09/2015

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From Fig 2.6, we interpret that about 48% of the total respondents consume soft drinks rarely
or once a week. About 35% respondents consume soft drinks twice or thrice a week and only
18% consumes soft drinks every day.

Page 76

“Project Report on Coca-Cola Company and study of customer
preference for Coca-Cola brands with reference to Coca-Cola
India”

From Fig 2.7, we interpret that about 81% of the respondents spend only Rs. 50-100 a week
on Coca-Cola products, which is very low as compared to the global scenario. This creates a
potential growth market for Coca-Cola India. About 12% spends from 100-150 a week & 7%
spend above 150.

Fig 2.8

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