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army.Here we will also distribute t-shirts and accessories on a first come first serve basis related to the army to attract more people. The road show would be done by regional bands in all the four metropolitan cities within the span of a week.
Our second promotional strategy would be to hold a nationwide contest in 12 important cities in India. The contest would involve solving puzzles, extempore, giving patriotic slogans etc. The 12 winners will be taken to Kargil to meet the jawans of the BSF base camp there. Their full proof security will be our responsibility.
Third- On one pre- determined date which would not be publicly declared a documentary film of 15 min will be shown across 15 theaters in the 4 metropolitan cities of India prior to the start of the designated film. This film will broadcast the blasts and terror attacks people are facing, its aftermath, the contribution of the police and the security forces and will also prove the point that why it is worth to join the army to protect the nation.
Fourth- we would start the ³Yuva Vasi´ van which would move around the streets of the major cities in India making the youth aware about the army¶s career prospects, answers queries about joining the army, conduct polls about joining the army, etc,this is because the most of the youth in India do not have a clear picture about the army.
Fifth- Just like cricket and other sports have entered the world of branding army will also be given a brand image using a brand ambassador under which it will sell army- oriented products and the revenue of which will be partly given to support families of martyr jawans.
Sixth- With the help of premium brands like pepsi, coke, etc. a lucky draw would be held nationwide and the 5 lucky winners would get an opportunity to switch their life roles with that of an army man where they will get a chance to put themselves into an army man`s daily routine for a week.