APPENDIX – 60(R) UNIVERSITY OF MADRAS

DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) CHOICE BASED CREDIT SYSTEM (w.e.f. 2007-2008) REGULATIONS FOR FULL-TIME COURSE - (2-YEARS) 1. Conditions for Admission:

Candidates shall be required to have passed any Bachelor's Degree of the University of Madras or any other University or a qualification accepted by the Syndicate of this University as equivalent thereto, shall be eligible for admission to MBA Degree Course. 2. Eligibility for the Award of Degree: A candidate shall be eligible for the award of the Degree only if he/she has satisfactorily undergone the prescribed Course of Study in a College affiliated to this University for a period of not less than TWO academic years, passed the examinations of all the FOUR Semesters prescribed earning 78 CREDITS and fulfilled such conditions as have been prescribed therefore. 3. Duration of the course: The course for FULL-TIME students shall extend over a period of TWO academic years consisting of FOUR Semesters. Each academic year shall be divided into Two Semesters. The FIRST academic year shall comprise the First & Second Semesters and the SECOND academic year the Third & Fourth Semesters Respectively. The ODD Semesters shall consist of the period from July to November of each year and the EVEN Semesters from December to April of each year. The duration of each semester will be about 16. Weeks. The subjects of study shall be in accordance with the syllabus prescribed from time to time.
4. EXAMINATION:

There shall be four examinations, first semester examination at the middle of the first academic year and the second semester examination at the end of the first academic year. Similarly the third and fourth semester examinations will be held at the middle and the end of the second academic year respectively.

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Course of Study and Scheme of examinations (Full Time) The total number of subjects of study shall be 23 out of which 17 shall be compulsory subjects and the remaining 6 will be Electives. Apart from this, a Project Work and a Viva-voce will also be in the Final Semester. The FULL-TIME candidates shall take 7 subjects in the First semester, 7 subjects in the Second Semester, 1 Subject with 6 Electives in the Third Semester and 2 Subjects and the Project Work and the Viva-voce in the Fourth Semester. There shall be a summer placement in industry/business for all students undergoing the course at the end of the Second Semester for a period of not less than SIX WEEKS. Elective subjects: For any College affiliated to this University which wishes to offer Elective Subjects to their students, a minimum enrolment in the Elective Subjects shall be SEVEN. Project Report & Viva Voce: Each student shall be required to prepare on the basis of investigations carried out by him/her in a business or industrial organization project report on possible solutions for a typical problem of current interest in the area of Management. The report should demonstrate the capability of the student for some creative potential and original approach to solve the practical problems in to-day's business or industry. The report should include field studies, surveys, interpretation, planning and design of improved integrated management systems, presented in a comprehensive manner with recommendations for solutions based on scientifically worked out data. The Project Report must be submitted through the Supervisor and the Head of the Department on or before 15th April FOLLOWING THE THIRD SEMESTER Examination failing which the candidate will be treated as appearing on a second occasion and shall NOT BE ELIGIBLE for First Class and Ranking. The last date for submitting the Project Work for the November Examination shall be 30th November. FIRST SEMESTER MAX MARKS SEMESTER INST. HOURS EXAM DURATION HRS CREDITS EXTERNAL 80 80 80 80 80 80 80

S.NO

COURSE COMPONENTS CORE MBA 1001 CORE MBA 1002 CORE MBA 1003 CORE MBA 1004 CORE MBA 1005 CORE MBA 1006 CORE MBA 1007

NAME OF COURSE PAPER 1 PAPER 2 PAPER 3 PAPER 4 PAPER 5 PAPER 6 PAPER 7

CIA

1. 2. 3. 4. 5. 6. 7.

I I I I I I I

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS
2

3 3 3 3 3 3 3

3 3 3 3 3 3 3

20 20 20 20 20 20 20

SECOND SEMESTER MAX MARKS INST. HOURS EXTERNAL 80 80 80 80 80 80 80 80 80 80 80 80 80 80 EXTERNAL EXTERNAL EXAM DURATION HRS 3 3 3 3 3 3 3 EXAM DURATION HRS 3 3 3 3 3 3 3 EXAM DURATION HRS SEMESTER CREDITS

S.NO

COURSE COMPONENTS CORE MBA 1008 CORE MBA 1009 CORE MBA 1010 CORE MBA 1011 CORE MBA 1012 CORE MBA 1013 CORE MBA 1014

NAME OF COURSE

CIA

8. 9. 10. 11. 12. 13. 14.

PAPER 8 PAPER 9 PAPER 10 PAPER 11 PAPER 12 PAPER 13 PAPER 14

II II II II II II II

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS

3 3 3 3 3 3 3

20 20 20 20 20 20 20

THIRD SEMESTER MAX MARKS INST. HOURS SEMESTER CREDITS

S.NO

COURSE COMPONENTS CORE MBA 1015 ELECTIVE ELECTIVE ELECTIVE ELECTIVE ELECTIVE ELECTIVE

NAME OF COURSE

CIA

15. 16. 17. 18. 19. 20. 21.

PAPER 15 PAPER 16 PAPER 17 PAPER 18 PAPER 19 PAPER 20 PAPER 21

III III III III III III III

4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS

3 3 3 3 3 3 3

20 20 20 20 20 20 20

FOURTH SEMESTER MAX MARKS INST. HOURS SEMESTER S.NO CREDITS

COURSE COMPONENTS

NAME OF COURSE

CIA

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18. 11. Semester II 8.22. 2. 4. 7. PROJECT – VIVA VOCE Semester-I S. 12. 9. 3. 5. 6. Subject Code 1. 14. 10. 16. Semester III 15.No. 13. CORE MBA 1041 24. CORE MBA 1040 23. 17. MBA 1015 MBA MBA MBA MBA 1008 MBA 1009 MBA 1010 MBA 1011 MBA 1012 MBA 1013 MBA 1014 MBA 1001 MBA 1002 MBA 1003 MBA 1004 MBA 1005 MBA 1006 MBA 1007 PAPER 22 PAPER 23 PAPER 24 IV IV IV 4 HRS 4 HRS --- 3 3 9 3 3 --- 20 20 --- 80 80 300 Subject MANAGEMENT PRINCIPLES QUANTITATIVE AND RESEARCH METHODS IN BUSINESS ORGANISATIONAL BEHAVIOUR MANAGEMENT ACCOUNTING MANAGERIAL ECONOMICS LEGAL SYSTEMS IN BUSINESS BUSINESS COMMUNICATION APPLIED OPERATIONS RESEACH HUMAN RESOURCES MANAGEMENT MARKETING MANAGEMENT PRODUCTION AND MATERIALS MANAGEMENT FINANCIAL MANAGEMENT COMPUTER LANGUAGES FOR MANAGEMENT BUSINESS POLICY AND STRATEGIC MANAGEMENT MANAGEMENT INFORMATION SYSTEMS AND EDP ELECTIVE 1 ** ELECTIVE 2 ** ELECTIVE 3 ** 4 ( Refer to Elective Subjects MBA 1016 to MBA 1039) .

23. 24. one for Internal and the other for External) for a Maximum of 100 Marks (3 Credits). 20. The Viva-voce will be conducted with Two Examiners (i. 4. MBA 1040 MBA 1041 MBA 1042 INTERNATIONAL MARKETING TOTAL QUALITY MANAGEMENT PROJECT WORK . 2. 3.19.No. 9.200 MARKS (6 Credits) & VIVA-VOCE . ** Students should choose Six Subjects from the following list in consultation with the Head of the Institution.e. 7. 6. 21. 1. 10. ELECTIVE SUBJECTS S. one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). 5. Subject Code MBA 1016 MBA 1017 MBA 1018 MBA 1019 MBA 1020 MBA 1021 MBA 1022 MBA 1023 MBA 1024 MBA 1025 Subject MARKETING RESEARCH AND CONSUMER BEHAVIOUR INDUSTRIAL AND LABOUR RELATIONS CORPORATE FINANCE ADVERTISING MANAGEMENT AND SALES PROMOTION SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT TAX MANAGEMENT NEW PRODUCT STRATEGY AND MANAGEMENT INDUSTRIAL MARKETING DATA BASE MANAGEMENT SYSTEMS 5 . MBA MBA MBA ELECTIVE 4 ** ELECTIVE 5 ** ELECTIVE 6 ** Semester IV 22. 8.e.100 MARKS (3 Credits) The Project Work will be evaluated jointly by TWO Examiners (i.

16. the First Semester upto Final Semester irrespective of their failure in any of the Semester Examination subject to the condition that the candidates should register for all the arrears subjects of earlier semester along with current (subsequent) Semester subjects iii. Candidates shall be eligible to go to subsequent Semester. 13. duly certified by the Principal of the College. 12. 15. 24. 14. 6 . shall be permitted to proceed to the next semester and to complete the course of study. ii. Such candidates. Candidates shall register their names for the First Semester Examination after the admission in PG Courses. who shall produce Medical Certificate issued by the Authorized Medical Attendant (AMA). MBA 1026 MBA 1027 MBA 1028 MBA 1029 MBA 1030 MBA 1031 MBA 1032 MBA 1033 MBA 1034 MBA 1035 MBA 1036 MBA 1037 MBA 1038 MBA 1039 SERVICES MARKETING SYSTEM ANALYSIS AND DESIGN DECISION SUPPORT SYSTEM E-BUSINESS TECHNOLOGY AND MANAGEMENT MERCHANT BANKING AND FINANCIAL SERVICES HUMAN RESOURCES DEVELOPMENT (HRD) ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS CUSTOMER RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING TRAINING AND DEVELOPMENT ORGANISATIONAL DEVELOPMENT RETAIL MARKETING RURAL MARKETING DERIVATIVES RISK MANAGEMENT AND INSURANCE 6. 22. after paying the fee for the break of study as prescribed by the University from time to time. 17. sufficient attendance as prescribed by the Syndicate from time to time provided in case of candidate earning less than 50% of attendance in any one of the Semesters due to any extraordinary circumstance such as medical grounds.11.Requirements for proceeding to subsequent semester: i. 19. Candidates shall be permitted to proceed from. 20. 18. Such candidate shall have to repeat the missed semester by rejoining after completion of final semester of the course. 23. only if they earn. 21.

00 – 0.50 – 4. A candidate failing in any subject will be permitted to appear for the examinations again on a subsequent occasion without putting in any additional attendance. CLASSIFICATION OF SUCCESSFUL CANDIDATES: Successful candidates securing not less than 60 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class. (b) (c) (iii) A Candidate who successfully completes the course and passes the examinations of all the FOUR Semesters prescribed as per Scheme of Examinations earning 78 CREDITS shall be declared to have qualified for the Degree.50 – 2.49 `C’ = Average 3. provided they have passed the Project Work and the Viva-Voce at the FIRST appearance and the Examination of all the other subjects within TWO YEARS after their admission in the case of FULL-TIME students. if he/she secures a minimum 50 percent marks in the Project Work Evaluation and the Viva Voce respectively. A candidate who fails in either Project Work or Viva-Voce shall be permitted to redo the Project Work for evaluation and reappear for the Viva-Voce on a subsequent occasion. GRADING SYSTEM: The term grading system indicates a Seven (7) Point Scale of evaluation of the performances of students in terms of marks obtained in the CIA and External Examination.49 `D’ = Below Average 1.7.00 – 3.24 .50 – 1. All other successful candidates shall be declared to have passed the examination in the Second Class. PASSING MINIMUM: (l) A candidate who secures not less than 50 percent marks in the External Written Examination and the aggregate (i. 9.99 `E’ = Poor 0. SEVEN POINT SCALE (As per UGC notification 1998) GRADE GRADE POINT `O’ = Outstanding 5.49 7 PERCENTAGE EQUIVALENT 75 – 100 65 – 74 55 – 64 50 – 54 35 – 49 25 – 34 0 . ■ 8. if so recommended by the Examiners.50 – 5. (ii) (a) A candidate shall be declared to have passed Project Work and Viva-Voce respectively. Successful candidates securing not less than 75 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class with Distinction provided they pass all the examinations prescribed for the course at the First appearance/instance.49 `B’ = Good 3. Written Examination Marks and the Internal Assessment Marks put together) respectively of each paper shall be declared to have passed the examination in that subject.e.49 `F’ = Fail 0. provided the whole course has been completed within a maximum of 4 YEARS from the date of initially joining the course in the case of a FULL-TIME candidates.00 `A’ = Very Good 4. grade points and letter grade.50 – 6.

Viva-voce. RANKING: Candidates who pass all the examinations prescribed for the Course in the FIRST APPEARANCE ITSELF ALONE are eligible for Classification/Ranking/Distinction. then his improved marks will be taken into consideration for the award of Classification only. 11. upto and inclusive of April/May 2011 Examination only under the Regulations then in force. If the candidate does not show improvement in the marks. 13. No candidate will be allowed to improve marks in the Practicals.7 out of 10 questions (7X 2 = 14) Part B – 5 Questions in “either or pattern” from each unit. Provided in the case of Candidates who pass all the examinations prescribed for the Course with a break in the First Appearance due to the reasons as furnished in the Regulations under REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT SEMESTER are only eligible for Classification/Distinction.e. Question Paper Pattern Total Marks for each subject University Exam Internal Assessment Duration: 3 Hours 100 Marks 80 Marks 20 Marks Max.10. Mini Project. Such improved marks will not be counted for the award of Prizes / Medals. Rank and Distinction. by paying the fee prescribed from time to time. ******* 8 . Such candidates are allowed to improve within a maximum period of 10 semesters counting from his/her first semester of his/her admission. Marks: 100 Part A . his previous marks will be taken into consideration. TRANSITORY PROVISION: Candidates who have undergone the course of study prior to the academic year 2007-2008 will be permitted to appear for he examinations under those Regulations for a period of three years i. (5 X 6 = 30) Part C – 3 out of 5 questions (3X12 = 36 ) 12. Field work. If candidate improve his marks. APPEARANCE FOR IMPROVEMENT: Candidates who have passed in a theory paper / papers are allowed to appear again for theory paper / papers only once in order to improve his/her marks.

Each academic year shall be divided into Two Semesters.f. passed the examinations of all the SIX Semesters prescribed earning 78 CREDITS and fulfilled such conditions as have been prescribed therefor.) CHOICE BASED CREDIT SYSTEM (w. ELIGIBILITY FOR THE AWARD OF DEGREE: A candidate shall be eligible for the award of the Degree only if he/she has satisfactorily undergone the prescribed Course of Study in a College affiliated to this University for a period of not less than THREE academic years.UNIVERSITY OF MADRAS DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M. DURATION OF THE COURSE: The Part-time Master's Degree Courses shall be conducted as EVENING COURSES.e. CONDITIONSFORADMISSION: Candidates shall be required to have passed a Bachelor's Degree of the University of Madras or of any other University or a qualification accepted by the Syndicate of this University as equivalent thereto. Part-time Degree Course. 9 . The duration of each semester will be about 16 weeks. 2.A. The subjects of study shall be in accordance with the syllabus prescribed from time to time.A. The minimum of Two Years Work Experience at Executive/Supervisory Level is essential after passing the qualifying examinations for admission to MB. 4.B. the SECOND academic year the Third & Fourth Semesters and the THIRD academic year the Fifth & Sixth Semesters respectively. The provision of sponsoring candidates by the concerned Organization be dispensed with. 2007-2008) (II) REGULATIONS FOR PART-TIME COURSE .(3-YEARS) 1. The FIRST academic year shall comprise the First & Second Semesters. The ODD Semesters shall consist of the period from July to November of each year and the EVEN Semesters from December to April of each year. EXAMINATION: The course for PART-TIME students shall extend over a period of THREE academic years consisting of SIX Semesters. 3.

The PART-TIME candidates shall take 4 subjects in the First Semester. 4 subjects in the Second Semester.COURSE OF STUDY AND SCHEME OF EXAMINATION: The total number of subjects of study shall be 23 out of which 17 shall be compulsory subjects and the remaining 6 will be Electives. 3 subjects and 2 Electives in the Fourth Semester. ELECTIVE SUBJECTS: For any College affiliated to this University which wishes to offer Elective Subjects to their students. There shall be a summer placement in industry/business for all students undergoing the course at the end of the Second Semester for a period of not less than SIX WEEKS. Each examination for the Written Paper shall be of 3 Hours duration. a minimum enrolment in the Elective Subjects shall be SEVEN. . surveys.5. planning and design of improved integrated management systems. PROJECT REPORT & VIVA-VOCE: Each student shall be required to prepare on the basis of investigations carried out by him/her in a business or industrial organization project report on possible solutions for a typical problem of current interest in the area of Management. the Written Examination and the Internal Assessment will carry 80+20 Marks respectively. A part from this. 5 subjects in the Third Semester. interpretation. 10 . The report should include field studies. a Project Work and a Viva-voce will be in the Final Semester. Each Paper / subject is allotted a weightage of 3 Credits. presented in a comprehensive manner with recommendations for solutions based on scientifically worked out data. Out of 100 Marks allotted for each Paper/Subject. The Odd Semester University Examinations will be conducted in November of each year and the Even Semester University Examinations will be in April of each year. The report should demonstrate the capability of the student for some creative potential and original approach to solve the practical problems in to-day's business or industry. The last date for submitting the Project Work for the November Examination shall be 30th November. The Project Report must be submitted through the Supervisor and the Head of the Department on or before 15th April FOLLOWING THE FIFTH SEMESTER Examination failing which the candidate will be treated as appearing on a second occasion and shall NOT BE ELIGIBLE for First Class and Ranking. 1 Subject 4 Electives in the Fifth Semester and the Sixth Semester will be devoted exclusively for completing the Project Work and the Vivavoce.

The Vice-voce will be conducted with Two Examiners (i. A candidate shall register for the University Examinations (Written and/or Project Work & Viva-voce) pertaining to the Semester under progress and also for the arrears of earlier Semester subjects. 2. 4. 8. if any. one for Internal and the other for External) for a Maximum of 300 Marks (9 Credits). PAPER 5 PAPER 6 PAPER 7 PAPER 8 II II II II 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 20 20 20 20 11 . 6.e.The Project Work will be evaluated jointly by TWO Examiners (i. 7. HOURS SEMESTER CREDITS S.NO COURSE COMPONENTS CORE MBA 1005 CORE MBA 1006 CORE MBA 1007 CORE MBA 1008 NAME OF COURSE CIA 5. Scheme of examinations (Part Time) FIRST SEMESTER MAX MARKS INST. HOURS EXTERNAL 80 80 80 80 80 80 80 80 EXTERNAL EXAM DURATION HRS 3 3 3 3 EXAM DURATION HRS 3 3 3 3 SEMESTER CREDITS S.e. one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). 3. I I I I 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 20 20 20 20 SECOND SEMESTER MAX MARKS INST.NO COURSE COMPONENTS CORE MBA 1001 CORE MBA 1002 CORE MBA 1003 CORE MBA 1004 NAME OF COURSE PAPER 1 PAPER 2 PAPER 3 PAPER 4 CIA 1.

CORE MBA 1012 13. 15. HOURS EXTERNAL 80 80 80 80 80 80 80 80 80 80 80 80 EXTERNAL EXTERNAL EXAM DURATION HRS 3 3 3 3 3 EXAM DURATION HRS 3 3 3 3 3 EXAM DURATION HRS 3 3 SEMESTER CREDITS S. 18. HOURS SEMESTER CREDITS S.THIRD SEMESTER MAX MARKS INST.NO COURSE COMPONENTS NAME OF COURSE PAPER 9 PAPER 10 PAPER 11 PAPER 12 PAPER 13 CIA 9. ELECTIVE PAPER 19 PAPER 20 V V 4 HRS 4 HRS 12 3 3 20 20 . 16. CORE MBA 1011 12. CORE MBA 1010 11. PAPER 15 PAPER 14 PAPER 16 PAPER 17 PAPER 18 IV IV IV IV IV 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 3 20 20 20 20 20 FIFTH SEMESTER MAX MARKS INST. CORE MBA 1013 III III III III III 4 HRS 4 HRS 4 HRS 4 HRS 4 HRS 3 3 3 3 3 20 20 20 20 20 FOURTH SEMESTER MAX MARKS INST. HOURS SEMESTER CREDITS S.NO COURSE COMPONENTS NAME OF COURSE CIA 19. CORE MBA 1041 20.NO COURSE COMPONENTS CORE MBA 1014 CORE MBA 1015 CORE MBA 1040 ELECTIVE ELECTIVE NAME OF COURSE CIA 14. 17. CORE MBA 1009 10.

ELECTIVE 22. 2. PROJECT – VIVA VOCE PAPER 24 VI --- 9 --- SUBJECTS OF STUDY Semester-I S. 6. MBA 1009 HUMAN RESOURCES MANAGEMENT 13 Subject MBA 1001 MBA 1002 MBA 1003 MBA 1004 MANAGEMENT PRINCIPLES QUANTITATIVE AND RESEARCH METHODS IN BUSINESS ORGANISATIONAL BEHAVIOUR MANAGEMENT ACCOUNTING MBA 1005 MBA 1006 MBA 1007 MBA 1008 MANAGERIAL ECONOMICS LEGAL SYSTEMS IN BUSINESS BUSINESS COMMUNICATION APPLIED OPERATIONS RESEACH . ELECTIVE 23.No. HOURS EXTERNAL 300 EXAM DURATION HRS --SEMESTER CREDITS S.NO COURSE COMPONENTS NAME OF COURSE CIA 24. 7. Semester III 9. Semester II 5. 4. ELECTIVE SIXTH SEMESTER PAPER 21 PAPER 22 PAPER 23 V V V 4 HRS 4 HRS 4 HRS 3 3 3 3 3 3 20 20 20 80 80 80 MAX MARKS INST. 8.21. 3. Subject Code 1.

15. 22. 11. one for Internal and the other for External) for a Maximum of 200 Marks (6 Credits). 16. one for Internal and the other for External) for a Maximum of 100 Marks (3 Credits).200 MARKS (6 Credits) & VIVA-VOCE . MBA 1010 MBA 1011 MBA 1012 MBA 1013 MARKETING MANAGEMENT PRODUCTION AND MATERIALS MANAGEMENT FINANCIAL MANAGEMENT COMPUTER LANGUAGES FOR MANAGEMENT MBA 1014 MBA 1015 MBA 1040 MBA MBA BUSINESS POLICY AND STRATEGIC MANAGEMENT MANAGEMENT INFORMATION SYSTEMS AND EDP INTERNATIONAL MARKETING ELECTIVE 1 ** ELECTIVE 2 ** MBA 1041 MBA MBA MBA MBA TOTAL QUALITY MANAGEMENT ELECTIVE 3 ** ELECTIVE 4 ** ELECTIVE 5 ** ELECTIVE 6 ** MBA 1039 PROJECT WORK .100 MARKS (3 Credits) The Project Work will be evaluated jointly by TWO Examiners (i. 13. 21.e. 18. 20. ELECTIVE SUBJECTS Same as given under Full-Time. The Viva-voce will be conducted with Two Examiners (i. Semester IV 14. 12. 23. Semester IV 24. 17.10. Semester V 19.e. 14 . ** Students should choose Six Subjects from the following list in consultation with the Head of the Institution.

the First Semester upto Final Semester irrespective of their failure in any of the Semester Examination subject to the condition that the candidates should register for all the arrears subjects of earlier semester along with current (subsequent) Semester subjects. if he/she secures a minimum 50 percent marks in the Project Work Evaluation and the Viva Voce respectively. Such candidate shall have to repeat the missed semester by rejoining after completion of final semester of the course. sufficient attendance as they prescribed therefor by the Syndicate from time to time provided in case of candidate earning less than 50% of attendance in any one of the Semesters due to any extraordinary circumstance such as medical grounds. Written Examination Marks and the Internal Assessment Marks put together) respectively of each paper shall be declared to have passed the examination in that subject. if so recommended by the Examiners. provided they have passed the Project Work and the Viva-Voce at the FIRST appearance and the Examination of all the other subjects within TWO YEARS after their admission in the case of FULL-TIME students. CLASSIFICATION OF SUCCESSFUL CANDIDATES: Successful candidates securing not less than 60 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class. PASSING MINIMUM (l) A candidate who secures not less than 50 percent marks in the External Written Examination and the aggregate (i.e. A candidate who fails in either Project Work or Viva-Voce shall be permitted to redo the Project Work for evaluation and reappear for the Viva-Voce on a subsequent occasion. (ii) (a) A candidate shall be declared to have passed Project Work and Viva-Voce respectively. (b) (c) (iii) A Candidate who successfully completes the course and passes the examinations of all the FOUR Semesters prescribed as per Scheme of Examinations earning 78 CREDITS shall be declared to have qualified for the Degree. Candidates shall be eligible to go to subsequent Semester. after paying the fee for the break of study as prescribed by the University from time to time. ■ 8. A candidate failing in any subject will be permitted to appear for the examinations again on a subsequent occasion without putting in any additional attendance. only if they earn. duly certified by the Principal of the College. ii. Candidates shall be permitted to proceed from. shall be permitted to proceed to the next semester and to complete the course of study. 7. 15 . provided the whole course has been completed within a maximum of 4 YEARS from the date of initially joining the course in the case of a FULL-TIME candidates.6. who shall produce Medical Certificate issued by 'the Authorised Medical Attendant (AM A). Such candidates. i. iii. Requirements for proceeding to subsequent semester: Candidates shall register their names for the First Semester Examination after the admission in the PG Courses.

Provided in the case of Candidates who pass all the examinations prescribed for the Course with a break in the First Appearance due to the reasons as furnished in the Regulations under REQUIREMENTS FOR PROCEEDING TO SUBSEQUENT SEMESTER are only eligible for Classification/Distinction. All other successful candidates shall be declared to have passed the examination in the Second Class.00 4. Question Paper Pattern Total Marks for each subject University Exam Internal Assessment Duration: 3 Hours 100 Marks 80 Marks 20 Marks Max. Marks: 100 Part A .00 – 3.99 0. grade points and letter grade.7 out of 10 questions (7X 2 = 14) Part B – 5 Questions in “either or pattern” from each unit.49 3.50 – 1.Successful candidates securing not less than 75 percent in the aggregate of the marks prescribed for the Course shall be declared to have qualified for the Degree in First Class with Distinction provided they pass all the examinations prescribed for the course at the First appearance/instance.50 – 5. 9. 11. RANKING: Candidates who pass all the examinations prescribed for the Course in the FIRST APPEARANCE ITSELF ALONE are eligible for Classification/Ranking/Distinction. (5 X 6 = 30) Part C – 3 out of 5 questions (3X12 = 36 ) 16 . SEVEN POINT SCALE (As per UGC notification 1998) GRADE GRADE POINT `O’ = Outstanding `A’ = Very Good `B’ = Good `C’ = Average `D’ = Below Average `E’ = Poor `F’ = Fail 5.49 1.24 10.50 – 6.00 – 0.50 – 2.50 – 4.49 PERCENTAGE EQUIVALENT 75 – 100 65 – 74 55 – 64 50 – 54 35 – 49 25 – 34 0 .49 0.49 3. GRADING SYSTEM: The term grading system indicates a Seven (7) Point Scale of evaluation of the performances of students in terms of marks obtained in the CIA and External Examination.

If the candidate does not show improvement in the marks. Such candidates are allowed to improve within a maximum period of 10 semesters counting from his/her first semester of his/her admission. TRANSITORY PROVISION: Candidates who have undergone the course of study prior to the academic year 2007-2008 will be permitted to appear for he examinations under those Regulations for a period of three years i. his previous marks will be taken into consideration 13. If candidate improve his marks. by paying the fee prescribed from time to time. upto and inclusive of April/May 2011 Examination only under the Regulations then in force.e. Rank and Distinction. ACF07 17 .12. then his improved marks will be taken into consideration for the award of Classification only. Such improved marks will not be counted for the award of Prizes / Medals. APPEARANCE FOR IMPROVEMENT: Candidates who have passed in a theory paper / papers are allowed to appear again for theory paper / papers only once in order to improve his/her marks.

APPENDIX 60(S) UNIVERSITY OF MADRAS
DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M.B.A.) CHOICE BASED CREDIT SYSTEM (w.e.f. 2007-2008) SYLLABUS MBA 1001 MANAGEMENT PRINCIPLES Unit - I Management defined – Basic Principles and process of Management. The evolution of Management. The evolution of Management Science. Planning: Planning as the first step in the process of Management cycle – Basic techniques of Planning – Basic factors involved in planning – Key planning points – Psychological hazards to rational planning – Strategic consideration in planning. Policy Making: Policy making as a guide to action in the organization – General policies and specific policies in an organization – Basic areas of policy making. Unit - II Need for organization – Organizational hierarchy in large concerns – Top Management organization – Staff units and Committee – Factors to be considered in the establishment of an organization. Basic division of Functional activities – Methods of grouping activities – Typical patterns used – Use of organizational charts and manuals. Authority, relationship – Line function and staff – Basics of delegation of responsibility and authority. Centralization and decentralization of authority and the pros and cons of each. Span of control – Pros and cons of narrow and wide spans of control – Optimum span. Unit – III Communication – Traits of good communication – Formal and informal channel – Follow up – Standard indoctrination – Explaining why consultative direction links in the chain of command, MIS – Basics Co-ordination – Need for co-ordination – techniques of securing co-ordinations. Unit – IV Concept of control – Application of the process of control at different levels of management ( top, middle and first line ). Performance standards – Measurements of performance – Remedial action. An integrated control system in an organization.

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Unit – V Motivation – determination of behaviour- Employee as a “Total Person” – Primary incentives. Management by objectives – Management by exception – Decision making theory in management. References 1. Allen, L.A., Management and organization, McGraw Hill publishing co., ltd. 2. Chandrabose. D. Principles of Management and Administration PHI2002. 3. Hellriegel / Jackson / Solum, Management – A Competency based approach, Thomson, South Western. 4. Hannagan, Management concepts and practices, Macmillan India Ltd., 5. Koontz o’Dohnel, Principles of Management Mcgraw Hill publishing co., Ltd., 6. Prasad, I.M, Principles and practices of Management Sultanchand & Sons. 7. Peter Drucker, The practice of management – Hillied publications. 8. Prasad, I.M., Principles and practice of management Sultan Chand & Sons . 9. SathyaRaju,Management :Text & Cases,PHI ,2002. 10. Stoner :Management,6 th Edition,PHI,2002. 11. Robbins:Management,7th Edition,PHI,2002 12. Certo :Modern Management,9th Edition,PHI,2002.

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MBA 1002 QUANTITATIVE AND RESEARCH METHODS IN BUSINESS UNIT - I Probability – Rules of probability, Binomial, Poisson and Normal Distribution – their applications in business and industrial problems – Baye’s theorem and its applications Risk and uncertainty in decision making – minimax, maximin and regret criteria – Hurwitz and Laplace criteria in business decision making – Decision tree

UNIT – II Research meaning, scope and objectives – types of research and research design – Methods of data collection - Questionnaire design, interview, Scheduling – Scaling techniques – Nominal, Ordinal, ratio, interval -Sampling techniques and sample size determination for survey research Formulation of hypothesis – hypothesis testing UNIT III Data analysis-.. Editing and coding of data- Univariate, bivariate - Chi-Square test – Correlation and regression analysis – Single and two factor analysis of variance- Application of statistical tests – Parametric and non parametric and interpretation of test results. Multivariate analysis - Elementary Concepts of factor analysis, Multiple regression analysis, Discriminant analysis, Cluster analysis and Conjoint analysis in marketing problems – Stastical packages. UNIT IV Application of Differentiation and Integration, Maxima, minima, average cost, total cost, marginal revenue, average revenue, total revenue – Consumer Surplus and producer surplus UNIT V Research in business – Conducting investigation – Report writing – Academic and Business research reports – research format. References 1. Richard I Levin and David S. Rubin Statistics for Management. Pearson Education Asia 2002 2. David M. Levin, Simothy C Krehbiel and Mark L Berenson. Business Statistics – A first course Pearson Education Asia – 2002 3. Levin and Rubin, Statistics for Management – Prentice Hall of India 2001 7th Edition 4. Gupta S.P. and Gupta M.P. Business Statistics, New Delhi, Sultan Chand1997 5. Sharma J.K. Quantitative Techniques for Managerial Decision, Macmillan India Ltd, 2001 6. G.V. Shenoy and MAdan Port, Statistical methods in Business and Social Science, Macmillan India
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Trait. Business Research Methods MBA 1003 ORGANISATIONAL BEHAVIOUR UNIT .I Behaviour . Intergroup relations. Communication and Group Decision making. New Delhi. 21 Jobs . Kothari.Personality. Perception. 8. UNIT .III Group Dynamics -Group Behaviour. Research Methods in Social Science.V Organisational structure and Design. Cooper.IV Leadership – trait. 11. Contemporary theories. References 1. McGraw Hill 2. Work stress. Values and Introduction of Organisational Behaviour: Foundations of Individual Attitudes. 9th Edition.). 9. Thomson Learning. UNIT . E. Tata MaGraw Hill. Good & Hatt. Research Methods.A. Wiley and Sons 1998. Slocum and Woodman. Schindler. Behavioral Analysis (T. Organisational Culture and climate. Organisational conflict. Behavioral and contingency theories. Motivation at work -Designing Motivating UNIT . types of conflict. South Western. Organisation Behaviour. Learning. Organisational change and development. Organisation Behaviour. causes. 10. Akar and Day. Management conflict. Business Research Methods.7.2001. Fred Luthans. Hell Riegel. Marketing Research. Power and Politics. UNIT – II Motivation -Early theories. Mory & Copper.

PHI. UNIT ..3. UNIT .S. Dwivdi. Psychological Dimensions of Organizational Behaviour.M.I Management Accounting – Meaning and purpose Financial Accounting – Preparation of Income statement and Balance Sheet – Interpretation and use of these statements by management. Ratio Analysis and Funds Statement. 2002. Mc Shane. Organizational Behaviour. Budgetary Control – Nature and Objective of budgetary control – Limitations. Stephen P. Staw. 2nd Edition. 9th Edition.8th Edition. UNIT . 5th Edition. Tata McGraw Hill. Mary Ann Von Glinow.III Cost Accounting – Elements of cost – Cost of goods manufactured – Pricing of elements – Basis of allocation – Standard costing and variance analysis – Job and process costing. 22 . Hersey & Blanchard :Management of Organisational Behaviour. Mc Millan India Ltd. Human Relations and Organizational Behaviour. 2002. 5. 7. R. B. Steven L. Pearson Education.IV Marginal Costing – Cost volume – Profit relationship – Break – Even Analysis – Direct costing vs Absorption costing. 4. Robbins. 6. MBA 1004 MANAGEMENT ACCOUNTING UNIT . Organizational Behaviour. Engle Wood Cliffs. New Delhi. Prentice Hall 1995.II Capital Expenditure Evaluation – Capital budgetary concept – Methods – Limitations – Capital Expenditure control.

yr. 3. Average and Marginal Relationships. Management Accounting Principles – D. Prentice Hall of India Pvt.. I.P. 5th edition New Delhi. Srinivasan N. Double entry Book – Keeping .N. Pandey. 2000. Ronald N.UNIT . Agra. Risk. 3rd edition New Delhi. Principal of Management Accounting – Sahityabhavan. 1996. Ltd. Batliboi. Man Mohan & S.M.The Standard Accounting Publication Pvt. Optimization Analysis. Approach to Managerial Decision Making and the theory of firm. by Lagrangion Multiplier Method. Hilton. 6.R.V Reporting to management – Uses of Accounting information in Managerial decision-making.2002. 5.1999. India. 4. Sundem ‘ Sralton. 7.I The Scope and Methods of Managerial Economics. Tareporevala Sons & Co. yr. India. Management Accounting Sterling Publications. Vikas Publication. Goyal. Introduction to Management Accounting.. Ltd. Horngren. New Delhi. Robert N. Antony. Contraint Optimization – by substitution. Management Accounting. MBA 1005 MANAGERIAL ECONOMICS UNIT . Multivariate Optimization – Partial Derivatives. Ltd. Uncertainty and Probability Analysis. Optimization techniques: Total. 2. J. 23 . Tata McGraw Hill yr. References 1. Managerial Accounting.B.

UNIT . Saving. Joel Dean.III Market Structure.2002 24 . Craig Petersen. cost-price output relations – Capital Investment Analysis. Dominick Salvatore.V National Income and Product. Managerial Economics. Basic Concepts. Concepts in resource allocation. 2001.. 6. W.IV Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrive Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against Monopoly and Restrictive Trade Practices. cost analysis. 2. 5. Cyclical Fluctuations of Advertising. Investment. short run and long run cost functions. Use of business indicators. New Delhi. Consumption. Nordhans. New Delhi. Prentice Hall India Ltd.II Demand Analysis. Consumer Durable and Capital Goods. O. Managerial Economics in a Global Economy. Maheswari : Manegerial Economics. Pearson Education. 4. Chopra. Input-Output Analysis. 3. Advertising – Contribution of Economic Theory. and tools of analysis for demand forecasting. Tata McGraw Hill. Demand forecasting for consumer.PHI. Methods of Determining Total Advertising Budget. Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential Pricing. Managerial Economics. Samuelson and William D. 2001. Paul A. H. Cris Lewis. production functions. Economics. Tata McGraw Hill 1985. 4th Edition. UNIT . Economics of size and capacity utilization. break even analysis. UNIT . Thomson. References 1. 2001. 4th Edition. 1998. Asia. Measuring the Economic Effects of Advertising UNIT . General Equilibrium. the theory of income determination. Managerial Economics. Pricing and output.P.

Payment of Bonus Act.. Industrial Disputes Act. capacity. Banking Law & Practice – Varshney 4. UNIT . 2. (Only General Contracts) UNIT . Workmen’s Compensation Act. Resolutions – Winding up UNIT .D. Kapoor 25 . Industrial Law – N. Payment of Gratuity Act 1972.MBA 1006 LEGAL SYSTEMS IN BUSINESS UNIT .I Mercantile Law Contracts – Nature & Classification of contracts – consideration. Avtar Singh – Company Law 3.IV Industrial Law Factories Act. 1971. N. Minimum Wages Act.III Company Law Major principles – Types of companies – Memorandum & Articles of Association – Prospectus – Powers. Duties & Liabilities of Directors Meetings. performance & discharge of contracts. New Delhi 2001. UNIT . References: 1. Employees Family Pension Scheme. Banking Law & Practice – Tanner 5. CPF ACT 1952. Kapoor – Elements of Mercantile Law – Sultan Chand & Co.D.II Sale of Goods Act Negotiable Instruments Act – Nature & requisites of negotiable instruments – Transfer of Negotiable Instruments – Holder in due course special rules for Cheques and Banks – Discharge of Negotiable Instruments.V ESI Act.

Simon Collins Business Communication. 3. Concept. 2.Letter of Resignation . UNIT IV Face.face Communication: Basic skills and techniques for talking to people in business situation Telephonic conversation.I Background. 4. Rasberry. Assignment Method.Compiling a Press Release.Checklist for compiling reports .II PERT & CPM PERT – Determination Slack.Penrose.S.Role Play .Bovee. MODI method..Kinds of Business Letters: Enquiry and Reply .Rajendra Pal & J.Public Address System .Methods .Curriculum Vitae .Mary Ellen Guffey MBA 1008 APPLIED OPERATIONS RESEARCH UNIT . UNIT II Advertisement . Myers Doing Business on the Internet. CPM: Time Cost Optimization. Essentials of Business Communication. Linear programming – Graphical method. & Agency Letters) .Application Letters . 5. UNIT III Reports – Structure .Dealing with non payment problems (Collection Letters) – Complaints Circular Letters.Order Letters . Informal report .to.Process and Product.Dictaphone. Distribution method.Principles of effective communication . Schatzman Advanced Business Communication.Testimonial.Agenda. 6.Letter of acceptance .Websites .Formal Report. Thill.Body Language. UNIT V Role of Technology in Communication: Fax.Types. 26 .Invitation to Interview. etc.Email . Koralahalli Communication for Business – Shirley Taylor Business Communication Today. UNIT . Simplex method.Business Letter-Layout (Examples of banking. Minutes of Meeting . Methodology and scope of Operations Research.Acknowledgement Offer Letter . Insurance.Sales Letters .Sales Letters. Reference books 1.MBA 1007 BUSINESS COMMUNICATION UNIT I Definition.Video Conferencing – Internet.Executive Summary – Comprehension . Critical Path.Cell Phones – Intercom .

Operations Research: Theory and Application. types and methods of recruitment and selection. New Delhi. 3. Skills inventory. Inventory Control Replacement.I Introduction of Human Resources Management: Definition. Promotions. Operations Research – Hamdy A Taha. 2. Importance of Human Resources. Exit Interviews. type and scope – Advantage for a written policy -Human Resources policies and work Culture. Stair. 6. Production Planning. Sharma J. UNIT .II Recruitment and selection: Purposes. Pearson Education Asia. Job Analysis. 2002. Job Description and Job Specification. 4.K.V Theory of Games – Strategies. Transfers.III Queuing Theory by simulation method and by application of standard formulations. Retrenchment and Voluntary Retirement Schemes. PHI 2002. Induction. Objectives of Human Resources Management. Jr. Selection Instruments. References 1. Levis and Krikaptrik. Sequencing etc. 5. Purchasing. Functions of Human Resources Management from Procurement to Separation: Placement. Qualities of a good personnel manager – Evolution and growth of Personnel Management in India. Human Resource Policies: Need. Quantitative Methods for Business. Quantitative Analysis for Management Barry Render. 2002.UNIT . Personnel Search. UNIT . Paneerselvam. Ralph M. MBA 1009 HUMAN RESOURCES MANAGEMENT UNIT . MaGkahill – 1998. Termination of Services: Resignation. Human Resources Planning: Long and Short term planning..IV Application of quantitative methods in Marketing. 27 . Sweeney and Williams. – Use of models. Anderson. Reduction of recruitment costs. Prevention of employee turnover. Disciplinary actions. UNIT . Relative merits and demerits of the different methods. Thomson. Quantitatic approaches to Decision making. Prentice Hall of India 2000. Dismissal. Operations Research. Macmillan India 2001.

References 1. Management of Organizational Behaviour. Douglas McGregor. PHI. UNIT . rating scales. Human Resources Management – Pitman. Wage and Salary Administration: Meanings. David B. Maintenance of Personnel records. Perquisites.III Performance Evaluation: Ranking. critical incident method. the Human Side of Enterprise. 2002. 28 . Edwin Flippo. London. 8. New Delhi. (1977). Functions of the Time Office.V Time Management: Importance of Time factor.T. Audit of safety programs and safety training. Bennet. MBO as a method of appraisal. Luis R. PHI 2002. Rewards and Incentives: Financial and non-financial incentives. correspondence. Hersey and Blanchard. Job evaluation. Graham H. Compensation Criteria. Managing Human Resources – Prentice Hall Inc. & R. Straus and Sayles. UNIT . Personnel Office Management: Functions of the office. Stress-Management programs.. Work-stress: Causes and Consequences. Beardwell and Len Holder. 6. 1986. Gomez – Mejia.IV Employee’s Safety and Health: Preventive approaches including health education. Human Resource Management Macmillan India Ltd. 8th Ed. 7. 3. Performance Appraisal. Prioritizing Work Scheduling. Theory and Practice – AIMA VIKAS Management Series. (1995). Principles of Personnel Management – McGraw Hill. Productivity – linked Bonus. 4. Compensation Packages. Flexible Work arrangements. Managing Human Resources. Criteria for Promotions and job enrichment. Calculation of Wage. 5.. Cost of Living Index and Calculation of Dearness Allowance. Cardy. Salary.UNIT . Removing subjectivity from evaluation. Time waster. O & M in personnel departments.Balkin and Robert L. 2.

IV Product policies – consumer and industrial product decisions. targeting and positioning.2002. Personnel – The Management of People at Work.EMarketing UNIT . Analysis of macro and micro environment. Beach. selecting target consumers.. C. UNIT . Industrial Psychology and Social Functions. Pricing – Pricing strategies and approaches. Training in Business and Industry – John Wiley and Sons. packaging and labeling – New product Development and Product life cycle strategies.I Marketing Management Philosophies – What is marketing – The concepts of marketing. MBA 1010 MARKETING MANAGEMENT UNIT . William and Thayer. 10. 14. M.. Mammoria.B. New York.C. Gehee. branding.L. Marketing Research as an aid to marketing. 29 .III Buyer behaviour. Decenzo/Robbins :Personnel / Human Resource Management..II Strategic planning – Marketing Management process – Analysis marketing opportunities. Blum M.2002. UNIT . Personnel Management – Himalayan Publishing Co.PHI. Marketing Research Process – Sales of forecasting – Techniques. New Delhi. 11. influencing factors on Consumer Behaviour – Buying situation – Buying decision process – Industrial buyer behaviour. Dale S.PHI. Competitive Marketing Startegies. Market segementation. developing marketing mix. 12.9. Pattanayak : Human Resource Management. 13.

2nd edition.S. 7th edition. Selection. 2001. retailing and wholesaling. V. media selection. Sales force decisions. Marketing an Introduction 11th ed. Sales promotions strategies. Mcgraw Hill. Promotions – Advertising scope. 4. Implementation & control. New Delhi. References 1. Macmillan. Plant location: Factories to be considered in plant location – choice of general region. 3. Philip Kotler..Ltd. particular community and site – Multiplant location decision – Plant location trends. Australia. 6th ed. MARKETING. yr. yr. Namakumari. 30 . Pearson Education Asia.PHI . Marketing Management (Millennium ed. 6.. 2001. South Western Thompson learning. Marketing. yr. 5. Philip Kotler. Tata Mcgraw Hill Publishing Co. Prentice Hall of India (P) Ltd. Marketing Management. Srinivasan : Case Studies in Marketing. Marketing Management. Ramasamy and S.I Production design: Process planning – plant capacity . Planning. 7. MBA 1011 PRODUCTION AND MATERIALS MANAGEMENT Objectives: The course is aimed at acquainting the student with the various activities involved in the production and the materials function and also to emphasize the process of decision. New York. Berkoviz Kerin Hontley Rudelivs. UNIT .UNIT .2002. Compensation and Control Consumer protection – Awareness of consumer rights in the market place.2ND edition. yr. Gony Armstrong. Zikmundld’Amico.) New Delhi. Training. Rajan Saxena.. designing copy... 2.capacity planning – make or buy decisions – Use of cross over chart for selection processes. New Delhi. 2002.V Distribution – Nature of channels – channel – decision.2002.

Ebert . JIT. Operations Management. Adam Jr & Ronald J. Prentice Hall of India. Intermittent. Keith Locker. Everett E. UNIT – II Production and Inventory control: Basic types of production. Implications for Supply chain Management. Activating and Monitoring – Basic Inventory Models – Economic Order Quantity. Prentice Hall of India. Store-Keeping and Warehousing Management.. Human Factors in Job-design: Consideration of Man and Machine in job – design.Layout of facilities: Principles of a good layout – Layout factors – Basic types of layout – Service facilities – Principles of materials Handling – Materials handling equipment. 4. John Oakland. Alan Mulemann. Scheduling. 3. Datta A. Materials Requirement Planning (MRP).V Dynamic Purchasing: Purchasing function – Selection of materials and vendors – Purchasing Organisation – Concept of value analysis. Gaither. ‘Production and Operations Management’ Macmillan India Ltd. adaptation of machine to man – Ergonomics – Working environment – Worker safety UNIT . UNIT – III Maintenance: Preventive Vs. Prpduction and Operations Management. Batch. Text and Cases. Breakdown maintenance – Break-down time distribution – Maintenance cost balance – Procedure for maintenance.K. Continuous – Routing. References 1. Quality Control: Purposes of inspection and quality control – Acceptance sampling by variables and attributes – Control charts for variables. 2.IV Methods Analysis and Work Measurement:: Methods study procedures – The purpose of time study – Stop watch Time study – Performance rating – Allowance factors – Standard time – Work sampling technique. Total Quality Management. Economic Batch Quantity – Reorder point – Safety stock – Classification and codification of stock Classification and codification of stock – ABC classification – Procedure for stock control. Materials Management: Procedures. UNIT . fractiondefectives and defects. Thomson Learning. 31 .

Materials Management: An Integrated Approach. M. UNIT – II Financial Planning and Control – Break-even analysis – Operating Leverage – Profit Cost (and volume) Analysis. 6. Robert Jacobs. 32 . UNIT – V Capital structure decision of the Firm – Compositions and sources of Long term funds – Financial leverage – Factors determining funds requirements. Gopalakrishnan. ‘Production and Operations Management’. Pearson Education. & Sundaresan. rational and assumptions – Cost of equity capital – Cost of debt – Cost of preference – Cost of retained earnings. Chase. 8. UNIT – IV Long term Capital Management: Cost of Capital – Basic concepts. McGraw Hill. Paneerselvam. 7. Liquidity Management: Current assets management – Cash. 9. Receivables. Budgetary control – Performance Budgeting – Zero base Budgeting. Prentice Hall of India. Joseph Monks. UNIT – III Current Liabilities Management – Size and sources – Money Market – Banks – Regulation of working Capital Finance – Dehejia Committee – Tandon Committee – Chore Committee – Marathe Committee. Mohanty. Liquidity. Profitability and Solvency criteria. Aquilano and F. Inventory. Nicholas J. Prentice Hall of India.5. P. ‘Advanced Operations Management’. Richard B. MBA 1012 FINANCIAL MANAGEMENT UNIT – I Finance Function – Nature and scope – Its relationship with other functions – Finance organizationFinance Information System (FIS) Interpretation and analysis of Financial statements – Financial Forecasting – Actual proforma and model statements – Preparation and uses. Operations Management.. ‘Production and Operations Management’ Tata McGraw Hill.

New Delhi – 2002 12th edition. KUCHHAL.M. “Contemporary 2. PHI . 3. 33 .VAN HORNE. Financial Management – Kimalaya Publishing House. PRASANNA CHANDRA. KULKARNI. Financial Management – An Analytical and Conceptual Approach – Chaitanya Publishing House. Moyer McGuisan. Jr. Ltd. Scoff.Ltd.. Van Horne : Fundamentals of Financial Management. New Delhi.. P. Financial Management Principles and Application. 6. Financial Management – Vikas Publishing House Pve. 4. Financial Management and Policy – Prentice Hall of India Pvt.References 1. I.2002. 5. Petty. Ltd. Thomson South West. Financial Management – Theory and Practice – Tata McGraw – Hill Publishing Co. Kretlow.11th Edition. S. PHI 2002. JAMES C. Allahabad. Martin. UNIT – II PC – SOFTWARE packages – MS-word – Text Manipulations – Usages of spell check – Text Formating – Picture Insertion and alignment – Creation of documents using templates – Mail Merge Concepts – Accounting package.V. 8. Keown. PANDEY. MBA 1013 COMPUTER LANGUAGES FOR MANAGEMENT UNIT – I Introduction to Programming Language – Generations of Computers and Computer Languages – Program development life cycle – Flow Charting – Disk Operating System and Window.C. 7.

R. 5. 3.2. 4.UNIT – III MS-EXCEL – Worksheet Preparation – Constructing Excel Functions – Creating and Modifying charts. Programming in C . 1998. Practical 25% References 1. control statements. BYRON GOTTFRIED – “Programming with C” Edn. functions and arrays. – first edition. Data input and output. 2. preliminaries – the getchar ( ) – putchar ( ) – scanf ( ) – printf ( ) – gets ( ) – puts ( ) functions. Formulas . constants. New Delhi. 34 . TAXALI: “PC SOFTWARE” Tata McGraw Hill Publications. Ltd. 6. V. Schaum’s Outline Series. USING MICROSOFT EXCEL 2000 QUE’S APPLICATION TOOLS Prentice Hall of India. 2000. variables and arrays. SANJAY SAXENA: A first course in computers 2000 edition – Vikas Publishing House Pt.Using Excel’s Built-in UNIT – IV Introduction to C – Data types. Theory 75%. UNIT – V Pointers: Fundamentals – pointer declarations – Passing pointers to Functions – Structures and union – data files – Opening and Closing a Data file – Creating a Data file – Processing a Data file – Unformatted Data files-Internet Usage. Declarations – Expression’s operators and statements. RAJARAMAN “COMPUTER PROGRAMMING’C’ Prentice Hall of India New Delhi.K.

Business Policy – Characteristics importance. Government Sector.O. Strategic choice.II Society and Business: Business ethics. Rules and procedures: GPI policy: Appended implied and imposed policy: Oral and written Policies: control and review UNIT . Capital Procurement and distribution.I Business as a social System/Economic System: Objective of Business. Direction: Policy Formulation and Implementation: Consideration of change: Business Policy concepts. Major and Minor policies: Supporting composite and contingency policies: Parameter of policy: Development of Business Policy: Swot Analysis: Elements of Business Policy: Implementation of Policy. Marketing Policies. Strategies. UNIT ./ M. Production and Purchase Policies. procedures and rules M. Different Types of policies: Classification. Business Policy in Various Economic Systems: Capitalist Economy: Economic System of Socialism and mixed Economic system. Administration and Control of Policy: Communication System: Policy Implementation. programmes. considering strategy variations. Social responsibility of Business / Indian Businessmen. Policy Formulation: Objectives.MBA 1014 BUSINESS POLICY AND STRATEGIC MANAGEMENT UNIT . Social Audit. strategy alternatives. 35 . Product Policies.IV Major Business Policies: Man Power planning. The industry Environment – Customer Sector/Supplier Sector/Competitor Sector. UNIT . Business Environment – Socio economic sector.B. The International Environment – Opportunities for International activities / Threats from International activities.III Business Policy and Corporate Strategy: How to make policy corporate strategy: Policies: Strategies and Tactices: Policies and procedures.E. Technology Sector.V Corporate Strategy: Functions and importance. Financial Policies. UNIT .B. implementation.

Strategic Management. 1997. Christensen CR. Mamoria and Mamoria – Business planning and Policy. Systems Concept: System classification – System concept – System characteristics – The elements of systems. 2.. Prentice Hall of India. 3. Information system for managers. process. feed back control and boundary – System function and operations. Tata McGraw Hill 1996. Budhiraja SB and Athreya MB. Srinivasan. competitiveness and Globalization. 5. 6. Input. output. Transactions processing Information System. 2001. UNIT – II System Analysis and Design: The work of system analyst study – System design – Data Collection and Preparation – Detailed system design – Implementation – Evaluation and maintenance of MIS – Pitfalls in MIS development. 4. Himalaya Publishing house – 1998. Prentice Hall of India. MBA 1015 MANAGEMENT INFORMATION SYSTEM & EDP UNIT – I The Organisation: Its Manager. 36 . Lawrance.McGraw Hill Intl 1998. Thomson. Structure and activities – Introduction – The environment of organizations – Information flows – Information needs and sources of information – Types of management decisions and information need – Business and Technical Dimensions of information. Strategic Management the Indian context. Business Policy: Text and cases. Intelligence information system – The meaning and role of MIS. 2002. Illinois. Richdar Irwin 1987. David Fred. Jauch and William Blucck Business Policy and Strategic Mgt. Hitt. . Strategic Management.References 1. R. 7. Cases in Strategic Management.

UNIT –IV Fundamentals of Computer Systems: General characteristics of Computer Information System: The importance of Computer – Types of Computers – Information systems – C.P. 2. 1999. Kenneth C. Pearson Education.UNIT – III Functional Management Information System: Production information system – Marketing information system – Accounting Information System – Financial Information System – Personnel Information System. Asia 2002 PHI. Computer Power: Source and selection: Computer purchase – Computer rental from the manufacturer – Computer lease from a third party – Acquisition of a used Computer – Computers Service Centers – Time Sharing Companies – Facilities Management Companies – The criterial for choice computer – System Selection – Acquiring a Small Business Computer – Source Selection. 3.U. References 1. Laudon and Jane Price Laudon Management Information Systems – Managing the digital firm. UNIT – V Enterprise Resource Planning and Customer Relationship Management. Interrelationship of Functional Management Information Systems. Operations data base/Managerial Database – Comparison of DBMS – Design Principles of data base – Data Base administration – Advantages and disadvantages of data base. 37 . – I/O devices. Manual system – Computer system. James A O’Brein Management Information System Tata Mcgraw Hill New Delhi. Computer Software – Operating systems – Programming language – Application software. Steven Alter. Data Base System: Information as a resources – Meaning of Data Base – Components of Database – DBMS – Data Base Technology. Information Systems – A Management Perspective Addison Wesley 1999.

Reynolds. John Wiley 1999. New Delhi.I Framework of International Marketing: Scope of International Marketing – International Marketing vs Domestic Marketing – Trade Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to International Business – Pre-export behaviour – Motivation to export – Special difficulties in International Marketing – Advantages or importance of International Marketing – Balance of Trade and Balance of Payments. Micheal and Jamts Chamby Reengineering the Corporation. Information technology for Management making connections for strategic advantage. Macmillan. 10. Leon. PHI. 5. Kristin Anderson. 11. 2000. Principles of Information Systems – A Managerial Approach. 14. Turban Mc Lean and Wetherbe. Information System for Modern Management. Structure and Development. 8. 9. Thomson Learning 2001. CRM Tata McGraw Hill edition. Greenberg. 13. Davis Management Information System: Conceptual Foundations. Management Information Systems. 7. 1997. Stair and George W. McGraw-Hill editions MBA 1040 INTERNATIONAL MARKETING UNIT . Murdich & Ron. McGraw Hill 1974. 38 . Kendall & Kendall Systems Analysis and Design Prentice Hall of India fifth edition. 2002. S. CRM at the Seed of Light. Ralph M. Tata McGraw. International Marketing Environment: Factors/Dimensions influencing International Marketing – Controllable and Uncontrollable factors in International Marketing. Sadagopan Management Information Systems – Prentice Hall of India New Delhi 2002. Alexix Countdown 2000.4. 12. Hammer. 6. Gordon B. Goyal DP.

UNIT .II Product Policy – International Product Life Cycle – Export Pricing. Procedure for Executing an Export Order – Export and Import Documentation.IV India’s Foreign Trade: Recent Tends in India’s Foreign Trade – India’s Commercial Relations and Trade Agreements with other countries – Institutional Infrastructure for Export Promotion in India – Export Assistance – Export Finance – Export Processing Zones (EPZs) – Special Economic Zones (SEZs) – Exports by Air. Export Packing – Containerisation – World Shipping – Liners and Tramps – Dry ports. World Trade in Services – Counter Trade – World Commodity Markets and Commodity Agreements. Export Regulations: Procedure for export of goods – Quality control and Pre-shipment Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange Regulations for Export – Role of Clearing and Forwarding Agents. UNIT . International Marketing Research: Marketing Information System – Market Research – Marketing Research – Methodology for Marketing Research – International Research Strategy – Desk Research and Filed Research – Market Oriented Information – International Marketing Intelligence – Competitive Intelligence. UNIT . Post and Sea – Small Scale Industries (SSI) and Exports – Role of ECGC . etc. International Marketing Decision: Marketing Decision – Market Selection Decision – Market Entry Decision – Marketing Mix Decision. International Trade Liberalization: General Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS – UNCTAD – Trade Blocks: Customs Union – EU – Intra – African Trade: Preferential Trade Area (PTA) – European Free Trade Area (EFTA) – Central American Common Market (CACM) – Latin American Free Trade Association (LAFTA) – North American Free Trade Agreement (NAFTA) – Association of South East Asian Nations (ASEAN) – CARICOM – GSTP – GSP – SAPTA – Indian Ocean RIM initiative – BIM ST – EC – World Bank. IMF.Role of EXIM Bank of India – Role of Commodity Boards – Role of State Trading Agencies in Foreign Trade – STC. 39 . MMTC. International Finance Corporation – Multinational Investment Guarantee Agency (MIGA).III International Sales Contract: Major Laws – INCO Terms – Standard clauses of International sales Contract – Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes.

Economic Survey of India issued from time to time. Overview of Export – Import Policy of India – Basic Objectives. Annual Report of the Department of Commerce. 2. Role and Functions of Export Promotion Councils. 3. Marine Insurance and Overseas Marketing. Paul V.L. Reference Books: 1.Project Exports – Joint Ventures. Bhattacharya – International Marketing Management. Globalisation and Role of Multinational Enterprises (MNEs). Radebaugh – International Business 6. Varshney and B. M. Government of India issued from time to time. 7. 5. Daniels and Lee H. UNIT . 8. Sampangi – a) ABC of Export Marketing and b) International Trade 4. 40 . John D. R. Ministry of Commerce and Industry. Export and Import Policy of Government of India issued from time to time.V World Trade and India. Francis Cherunilam – International Marketing. Horn – International Trade Principles and Practices. Export Payment – Different Modes of Payment and Letters of Credit.

Unit III Theory of Sampling Inspection – Standard Tolerancing ABC Analysis – Defect Diagnosis and Prevention Unit IV Recent Technique for Quality Improvement – Zero Defect – A Quality Motivation Techniques – Quality Management system and Total Unit V Selection of ISO and Model and Implementation of ISO 900 Human Resources Development and Quality Circles – Environmental Management System and Total Quality Control. Ashok. Mohit Publications.Dahigaard Jens J. 2002 8. “Total Quality Management – Strategies and Techniques Proven”. 5. Rao. NyChapman and Hall Pub. Kristensen K.Lal “Total Quality Management: A Practical Approach”. 1999. Six steps to Total Quality Management” McGraw-Hill. 1991 6. Joseph M. Pearson Education. Stephen and Weimerskirch. Chris (editor) Total Quality Management : The Key to Business Success”. 2001 3. 41 .MBA 1041 TOTAL QUALITY MANAGEMENT Unit I Introduction to Quality Control – Quality and Cost Considerations – Statistics and its applications in Quality Control – Sampling Inspection in Engineering Manufacture – Unit II Statistical and Quality Control by the use of Control Charts – Methods of Inspection and Quality Appraisal – Reliability Engineering – Value Engineering and Value Analysis. “Total Quality Management”. Roy. “Total Quality Management : A Cross Functional Perspective”. 2. Quality Control. H. New Age International Private Ltd.. “Quality Control And Total Quality Management”.Kanji Gopal K. Juran. “Making Quality Happen.. Arnold. Besterfield. 1998.. 1991.. London. 2002 7. Fox.. Hakes. Wiley & Sons. Jain. George. “Fundamental of Total Quality Management” Bross Chapman & Hall. Tata McGRaw Hill. “Total Quality Management : Mc Graw-Hill Pub 4. Reference Books: 1.

Search and evaluation. analysis and reporting of data. Purchasing. Unit III Application of marketing research – motivation. market segmentation for understanding consumers. Post purchase behaviour. Naresh K. Learning personality and self concept. Donald Tull & Del Hawkins – Marketing Research: Management & Method. descriptive and conclusive.Marketing Research. Kinnear & Taylor . David Luck & Ronald Rubin – Marketing Research. product and sales control. 4. Unit II Marketing research Procedure – Secondary and Primary methods of data collection. Social class. Personal influence and opinion leadership. Unit V Consumer decision processes – Problem recognition.Individual Determinants of consumer Behaviour –motivation and Involvement. MaGraw Hill. References Marketing Research 1. advertising. 2. McGraw Hill. Joseph Hair. Application of sampling techniques. Information processing. Questionnaire construction procedure. – Prentice & Hand of India. Robert Bush & David Ortinau . Family. 42 .Marketing Research. Social Groups. Unit IV Environmental Influences on Consumer: Culture. : Models of consumer behaviour.MBA 1016 MARKETING RESEARCH & CONSUMER BEHAVIOUR Unit I Nature and scope of Marketing Research – Marketing Research as an aid to marketing decision making – Scientific method – Research designs – Exploratory. 3. Attitude theories and change.

43 . Michael R. Schiffman & Leslie Lazar Kanuk – Consumer Behaviour. Strikes. 7. Tata McGraw Hill. Engel – Consumer Behaviour. Pearson Education Asia. Nargundkar . Mower & Michael Minor – Consumer Behaviour. Paul W. Pearson Education. Application on Psychology to industrial relations. Solomon – Consumer Behaviour: Buying. 2001. 6. Grievance procedure. Roger D. Malhotra . Prentice & Hall of India. Lock-outs. Paul Green. 2002. Miniard. 2. Prentice Hall of India. Frank Kardes – Consumer Behaviour and Managerial Decision Making.5. 2002. Labour management co-operation. 5. Arbitration and Adjudication. Unit II Industrial Harmony and Conflict: Harmonious relations in industry. Factors affecting employee stability. 2002. Negotiation. Leon G. importance and means. Naresh K. Black Well.Marketing Research – Pearson Education India. 2002. Della Bitta – consumer Behaviour. Loudon & Albert J. Conciliation. Worker’s participation in management. Mediation. 1998. 2002. cause of industrial disputes. 4. Layout and Retrenchment codes of discipline. 2002. Thomson South Western. Consumer Behaviour 1. Having and Being.Marketing Research – Tata MaGraw Hill. Donald Tull & Gerald Albaum – Research for Marketing Decision. Prentice Hall. MBA 1017 INDUSTRIAL AND LABOUR RELATIONS Unit I Industrial Relations: The changing concepts of Industrial relations. 6. John C. Machinery for settling of disputes. James F. 3. David J.

R.Chand.Response Books. N.S Human Relations 7 Organisational Behaviour. Theories of trade unionism. Tripartite conventions. Unit IV Trade Unions: Trade Unions and their growth. Social responsibilities.New Delhi. positive role in economic and social development. Scope. New Delhi. – Its functions and role in labour movement – Industrial health and safety. Aim and objectives of trade unions. Majority and Minority unions.M.Venkata Ratnam. 2.B and Sathish Mamoria.Lata Nair. social and political conditions leading to the development of trade unionism. Attitude of trade unions and management. Compulsory versus free membership. Joint Consultation: Principal types.Industrial Relations and Personnel Management .2001 5. Structure and governing of trade unions. I. limitation of management prerogatives increasing labour responsibility in productivity. Methods and tactics.2001 44 .S.New Delhi.G.1998.Dynamics of Industrial Relations. Macmillan India Ltd.. Political activities.Vikas Publishing House (P) Ltd.Industrial Relations and Labour Laws. Statute laws. Unit V Collective Bargaining: Meaning. C.2000 6.Vikas . Tripartite Machinery: At the center and in the states.L. Problems and Role of Indian Trade Unions: Recognition and leadership.V and Simon George .4TH edition.. Subject matter and parties. Fair and unfair labour practice. Administrations of collective bargaining agreements. Dwivedi. Industrial legislations. Welfare. Pylee.Unit III Labour Relations: Changing concept of management labour relations. References: 1.1995 4. Joint consultation in India. economic. Srivastava.Globalisation and Labour Mangement Relations. Finances and Membership.O. Himalaya Publishing House. Mamoria C.1997.Personnel Management and Industrial Relations. development of the idea of social justice. Legislation.S.Nair. 3.

Corporate Finance – Himalaya Publishing House. 5) ROBERT W. irrelevance Doctrine. 6) S. Mutual Funds. Divisional Performance: Measurement and Control.M. Government Regulations affecting Capital Market – Role of SEBI – Stock Markets.K.. HOMEWOOD III RICHARD D.PHI 2002. IRWIN Ic. Unit IV Lease Financing. Ltd. Boston. Mergers. Corporate Finance – Chaitanya Publishing House. Consolidations and liquidation. VAN HORNE. JOHNSON. 2) PRASSANNA CHANDRA. KULKARNI. 8) Pike & Neale : Corporate Finance & Investments . Business Failures.MBA 1018 CORPORATE FINANCE Unit I Corporate Finance – Nature and Scope. Reference Books: 1) JAMES C. Financial Management Policy – Prentice Hall of India Pvt. Unit III Capital Markets – Fiscal Policies. Inflation and Financial Decisions. Unit II Investment Decision : Investment Analysis – Risk Analysis Probability Approach.Valuation of the Firm – Dividend Valuation Model .Dividend Policies – Walter Model – Gordon Model – Payment Ration divided as a residual payment – M. International Financial Institutions & Multinational Corporations. 3) S. Venture Capital. KUCHHAL. . Financial Management and Control – Mc.Millan 7) SOLOMONS D. 45 Tata . CHAKRABORTY.2nd Edition. 4) P. Financial Management Theory and Practice – McGraw Hill. Role of Financial Institution.V..C. New Delhi. Financial Management – Allyns Bacond Inc. Derivatives – Futures and Options Unit V Foreign Collaboration – Business Ventures Abroad.

Macmillan India Ltd. McGraw Hill. Advertising and Promotion. Belch.9) Rustogi. V. market segmentation and target audience – Message and copy development. 2001. 2. Consumer and sales channel oriented – planning. Roderick White. 3. Myers & Aaker.P. Frank Jefkins. International Financial Management – Text and Cases. task and process. Unit II Mass Media. References 1. Batra. Unit V Control: Measurement of effectiveness – Ethics. planning and scheduling – Web Advertising – Integrated programme and budget planning. MBA 1019 ADVERTISING MANAGEMENT AND SALES PROMOTION Unit I Advertising: Advertising. Unit III Implementing the programme coordination and control – Adverting agencies – Organization and operation. Unit IV Sales Promotion: Why and When Sales promotion activities. budgeting and implementing and controlling campaigns. 2002. Prentice Hall of India. objectives. 10) Bhalla. Anmol Publications. 46 . Advertising. Tata McGraw Hill. R. Galgotia.K. selection. Advertising Management. New Delhi. New Delhi 2001. Financial Management – theory Concepts and Problems. Economics and Social Relevance. 2000. Advertising.

4. 6. types of sales quotas. procedure for designing – Determining manpower requirements. Kueglar Jr. its purpose and managerial evaluation. Sales Audit and Analysis – Control of sales efforts and costs. Unit IV Staffing – responsibilities. Unit II Information and Planning: Qualities and role-Hierarchy of objectives and goals. Advertising – Principles and Practice. skill. 2001. concept of strategies and tactics. 47 . Prentice Hall of India. Man power planning – tasks. Design sales territories. Bunett & Moriarty. Promotion and integrated marketing communication. 5. Sales quotas. O Guinn. 7.Allocation of field sales resources. Operating Environment for field sales force. MBA 1020 SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT UnitI Organisation Frame work of the Field Sales Force: Types and methods of Field Sales Organisation – Career in Field Sales Management.. Advertising. Wells . Evaluation of performance and control. 2002. check on training and staffing programmes. Thomson Learning. Motivational and compensation procedures for sales force – method of financial incentives and its purpose – Designing a compensation plan. Prentice – Hall of India. recruiting. Web Advertising and Marketing. Unit III Sales forecasting – Methods and procedural steps in forecasting . methods and the selection system. qualification. Development of sales performance standards – Relationships of performance standards to sales development function. Field Sales Manager –His tasks and responsibilities – Relation with Salesman and relationships with Top Management – Coordinating and controlling the marketing mix.Sales Budgeting . Salesmanship – Sales positions – Theories of Selling – Understanding consumer behaviour. Thomson Learning. tools and methods of selection. its purpose and types. Semenik.

Macmillan 1998. Geoffrey Lancarter and David Jobber. Sales Management: Prentice Hall of India 2002.. Selection. Morale and Motivation. Unit IV Derivatives – Futures and Options – Trading in Derivatives. 7. In the Indian Perspective. 6.J. References 1. BOLTON S. Dealer functions at Wholesale and retail level. John Wiley 1989.Unit V Role of distribution in the marketing mix Role and Functions. Jaipur.. 4. Macmillan. New York. Johnson Sales Management.. Security Prices in a Competitive Market. Strategic plan of network – Location. Unit III Evaluation of Securities – Objectives and Principles. Ask and Listen’. and Termination of dealers. Still RR and Condiff Govoni. Unit V Portfolio Analysis – Selection and Management .E.. MBA 1021 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Unit I Security Analysis – Valuation and Return -Evaluation of Fixed Income Securities. 3. The Stock Exchange and Investment Analysis. determining optimum mode of transport – Organisation. Dalrymple. BREARLY R. Kelley Robertson. Selling and Sales Management.Assessment of Portfolio performance and portfolio revision Reference Books: 1.Investment Decisions under uncertainty . 3. Technical Analysis . Prentice Hall. New York.Investment preference under policies .Utility Analysis . (1998). 1992.J. procedures and documentation. Sales Management. ‘Stop.. 8. Professional Sales Management. Anderson R.Evaluation of Ordinary Shares. BRISTON R. Prentice Hall of India 2002. Sales Management and Sales Promotion RBSA Publications. 5. Unit II Fundamental Analysis – Risk and Return sources of Risk – Dividend Policy and valuation – Leverage and valuation. Appointment. McGraw Hill 1986. 2.A. Transport and Handling: Economic of transportation. machines. 2. 48 . Security Analysis and Portfolio Management. 2002. concept Practices and Cases. Dealer Network: Role of middlemen/dealer in marketing and distribution. Sales Management: Concept and Cases.Security price movements – Market Hypotheses – Behaviour of stock prices. Mathew M. Das Gupta.Mutual Funds.Individual Investors .

6. G K & Gupta. Ahuja. Bhalla.B. Iyengar. Latest Edition. SMITH K.. References 1. I & II. 1999. SHARPE W. MBA 1022 TAX MANAGEMENT Unit I Income Tax Law – Scheme of Taxation – important concepts – method of Accounting – scope of Total income & Residential status – Tax free incomes. profits and gains of Business of profession. Investment Management. Portfolio Selection – Efficient Diversification of Investment – Yale University. Latest Edition.B.K. EITEMAN. 2003. ZIMBARG and A. Unit II Heads of Income – Salaries. Ravi Systematic Approach to Income Tax.L. and COTTLE S. Investment Analysis and Portfolio Management. B. DOOD D. Bhagawati Prasad – Income Tax Law and Practice Viswa Prakashan. 8. JORDAN.N. Sampat Law of Income Tax. 5. Unit III Deductions to be made in computing total income – Resales and Reliefs of Income tax – Taxation of Non-Residents. Lal – Direct Taxes Practice and Planning Konark Publishers Private Ltd. Security Analysis Principles & Techniques (4th Edition) 7. New Delhi. 10. Unit V Assessment of Trusts and Assessment of companies – Deemed income under MAT Scheme – Tax on income by UTI or Mutual fund – Venture Capital Company / Venture Capital Funds. and D. V. New Delhi. 1981. Delhi. and R. S. 9. 12.F.K. Bharat Law House. Essentials of Investment.V. Security Analysis and Portfolio Management. GRAHAM E. ZEIKEL. 4.. Portfolio Management.E. 11. 3. Bharat Law House. SMITH K..B. Income from house property.. COHEN J. Allahabad. Allahabad. MARKOWITZ H. 2. E.J. (ed. Portfolio Theory and Capital Markets.) Financial Analysis – Handbook Vol. FISHER D. capital gains and Income from other sources. Chand & Company Ltd.V. 49 . DEVINE S. Unit IV Set off and carry forward of losses – clubbing provisions and their implications.4. A C..

Tripathi. 7. Promotion.5 Market-testing. Kanga.4 Product use. 4. testing. Corporate Taxation: A Handbook.3 Attribute Analysis. and people. N. J B and Palkhivala. 3. New Delhi.III Concept Evaluation 3. 2. 50 . 4.1 Concept Generation: Approaches. Taxman. Vol.3. 1985. The New Product Process. Oriental Law House.3 Screening.2 Charts and Pre-screening. 2nd ed. Financial Analysis. MBA 1023 NEW PRODUCT STRATEGY AND MANAGEMENT Unit – I Overview and Preparation 1. 1986. Handbook of Corporate Tax Planning.M. New Delhi.3 Product. Price and Distribution. Tata McGraw Hill. 3. E A. Singhania.5. 1991.1 The Concept Evaluation System 3. Unit . H P. Protocol and Prototype testing 3. Ranina..1. Strategy. Direct Taxes: Law and Practice. Unit – IV Commercialization 4.1-3. 1. Income Tax. Srinivas. Delhi. 2.2 Concept Generation: The Problem / Solution Route.2 Marketing plan.1 Control and Launch cycle. V K. Introduction 1. Bombay. 6. Strategic Planning for the new Products. NA.2. Process. Unit – II Concept Generation 2.

4 Post-Launch Tracking and Control. References 1. Pessemier. 6. 4. Winer.5 Brand Management Unit – V Organizing and Control of the New Product Function. 5. Lehnann.. Mascrenhas/ S.R. Donald R. New Jersey. New Delhi. 2002. yr. Essential of New Product Management. 5. 3. yr 2002. J. Hailser and Nilel Trilesh Dholakia. Mcgraw Hill. Urban. Russell S. 51 . 5. 5. Oswald A. 2000. Ramanuj Mazumdar.1 Managing the product and product line. Benedetto New Product Management 7th ed.. Prentice Hall. William L. Ltd.4. Macmillan India Pvt. Product Management in India 2nd ed. 2000. Tata Mcgraw hill. 2.. 4. (P) Ltd. 7.J. 3rd ed. Product Management. Glen L.3 The future of New Product Management. Inc. Product Planning & Management. Illinois.. Moore & Edgar A. Englewood Chiffs. Debashis Pati – Branding concepts and process. Merle Crawford. Anthony D. New Delhi..J. Prentice Hall – yr. New York – Mcgraw Hill Inc.2 Managing Innovation and new product development. New Product Development – Oxford & IBH Publishing Co.

UNIT – II Organizational Buying Process: 2. Business Marketing Planning: Strategic Perspective. 4. UNIT – III Assessing Marketing Opportunities: 3. 52 .MBA 1024 INDUSTRIAL MARKETING UNIT – I The Environment of Industrial Marketing: 1.3. 1. 2. Business Marketing Channels.2. The Industrial Market: Perspective on the organization buyer.2.4. Controlling Industrial Marketing Strategy.5. Managing the Business Product Line.6. Advertising Sales Promotion and Personal Selling Function. 4.3.2. UNIT – IV Business Marketing Strategy: 4.1Business Marketing Intelligences 3. 4.2. Organizational Buying Behaviour. 4. Organizational Demand Analysis: Measuring Market Potential and Sales Forecasting. Dimensions of Organizational Buying.1. 3.1. 4. Segmenting the organizational Market. Business Pricing Function.1. A Business Marketing perspective.

2. Industrial Marketing Management.. References 1. Business Marketing. 5. Choosing your CRM strategy. Robert Dwyer F. Daragh O Reilly and Julian J Gibas. 3. Reeder. Industrial Marketing: Analysis Planning and control. UNIT – II Query Processing and concurrency Management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity. Managing your customer service/sales profile.1. Customer Relationship Management. The Dryden Press. UNIT – III Effective Design of Forms and reports – Form layout – Creating forms – Graphical objects – reports – Procedural language on forms – Programs to retrieve and save data – Error handling. Network and Relational Models – Normalisation Boyce Codd Normal Form. UNIT – IV Introduction to various types of software IDMAS-IMS-PC. Macmillan India Ltd.2.4. Edward G. 4. Brierty and Betty H. MBA 1025 DATA BASE MANAGEMENT SYSTEMS UNIT – I Data models – Conceptual Data Modeling – E-R Diagrams – Hierarchical.V. Anderson. 5. recovery. McGraw Hill.3. Robert & Reeder. 53 . Prentice Hall of India Ltd. 5.UNIT – V Customer Relationship Management: 5. Tata McGraw Hill. Managing Relationships through conflict. Michael D Hutt and Speech T. 5. Tools for capturing customer information. FOCUS DBASE IV etc. Building Buyer Relationships.

3. 9. 2. GINWWLEDERHOLD Database Design – McGraw Hill International Book Company. MARTIN. Using Dbase III – McGraw Hill. Data Management System McGraw Hill Publication. Paneerselvam :Database Management Systems. OSBORNE. 11. New Delhi. Gary W Hansen and James V. 7. 8. GODEON C. 4. Database Management – Prentice Hall of India. Bipin C. EDWARD JONES.PHI. 54 .2002. Database Management – McGraw Hill Book Company. 10. 6. DAVID KRUGLINSKI. SHGIRLEY NEAL AND KENNETH LC TRUNIK Database Management Systems in Business – Prentice Hall of India (P) Ltd. Desai an Introduction to Database Systems Galgotia Publications 1996. Database Management – The Benefits / Cummings Publishing Company. 5. HENRY E KORTH AND ABRAHAM SILBERSEHATZ Database System Concepts – McGraw Hill Book Company. References 1. EVEREST. FRED R MCFADDEN AND JAFFREY A HOEFFE. Hansen Database Management and Design Prentice Hall 1996.Unit – V Database Integrity and security – database operation and DBMS Selection and Acquisition – Examples and Case Studies. OSBORNE.

Adrhian Payne. yr 1997. Pricing. physical evidence and process. Services Marketing. Essentials of Service Marketing. Macmillan India Ltd. Unit – II Marketing Mix in Service Marketing The Seven Ps: Product decision. Building buyer Relationship. External communication to the customers – The promise versus delivery gap – Developing appropriate and effective communication about service quality. Promotion of service and placing of distribution methods for services. New Delhi Himalaya Publishing House.Gibars. E. 5. Mcmillan India Ltd.G. using technology developing. Factors and Techniques to resolve this gap Customer Relationship Management.. yr. References 1. Unit – IV Delivering Quality Service Causes of Service – Quality gaps. 4. New Delhi. Pearson Education Asia. blueprinting. Douglas Hoffman. Ltd. 2001.Health Service -Hospitality Services including travel. The Essence of Marketing New Delhi. 55 . Services Marketing.Educational Services. 3. Bateson. factors and solutions – The service performance gap – Key factors and strategies for closing the gap. Thomson – South Western yr. John. 2nd edn.M. hotels and tourism Professional Service . Additional dimension in services marketing – People.MBA 1026 SERVICES MARKETING Unit –I Marketing Services Introduction Growth of the service sector. 1998. Chistopher lovelock.. The concept of service. Tata Mcgraw Hill Publishing Co. Prentice Hall of India Pvt. Gaps in Services – Quality standards. building service aspirations. Helen Woodroffe – Services Marketing.2002. The customer expectations versus perceived service gap. yr. human resources. Unit – V Marketing of Service with Special Reference Financial Services . Characteristics of Service – Classification of service – Designing of the service. 2. Valarie A. 4th edn.2001. Strategies and tactics. Julian J. S. 2000. 6. Zeithmal & Mary JoBitner. Services Marketing. K. 7.. Unit – III Effective Management of Service Marketing Marketing Demand and Supply through capacity planning and segmentation – Internal marketing of Services – External versus Internal orientation of service strategy. Jha.Public Utility Services .

Computer Aided Systems Tools Role of Tools – Categories of tools – CASE .Design of Computers outputs – ways of presenting information – Designing of Printed outputs – Designing visual Designing visual Display Units. Prototype strategies. UNIT – III Design of Input and Control Objectives of input Design – Data capture guidelines – Input validation – Design of ONLINE DIALOGUE – Purpose and definition of on line. UNIT . interface etc.MBA 1027 SYSTEM ANALYSIS AND DESIGN UNIT – I Introduction to System Analysis and Design Scope and Functions of a System Analysis – What is system analysis and design – categories of Information Systems – role of Information System – Systems and their interdependencies – Classical Systems – System Development Life Cycle – Introduction to Structured Methodologies – Prototyping – Preliminary Investigation – testing Project Feasibility. and Dialogue strategies – Data Entry Dialogue.II Structured Analysis Development Strategies Purpose – Steps involved in use of Prototypes – Tools for Prototyping. Designing dialogue. UNIT –IV Managing System Implementation Training – Conversion Methods – Post Implementation – review – Auditing Hardware and Software Selection: Overall Economic Analysis. 56 . UNIT – V Analysis and Design of Prototype Information System for: (1) Marketing Function (2) Finance and Accounting Function (3) Production and Manufacturing Function (4) Personnel Function.

SENN. V. Unit II Model Management: Model – Modeling Process – Types of Models – Optimization – Simulation – Heuristic: Descriptive – Predictive Model Base – Modeling Languages – Model Directory. 8.RAJARAMAN. Model Base Management System – Model Execution. MARVN GURE and J. KENNETH E KENDALL – JULIE E KENDALL – System Analysis and Design Fifth Edition. 57 . 2002. 2002. R. Analysis and design of Information System McGraw Hill International Edition.S. New Delhi. C. Management Information System – McGraw Hill Book Co. New Delhi. 4. New Delhi. 5. IGOR HAWRYSZKIEWYCZ – Systems Analysis and Design – Fourth Edition – Prentice Hall of India. Analysis and Design of Information Systems – Prentice Hall of India (P) Ltd. 6. Integration and Command Processing – Model Packages.References 1. 7.G. System Analysis and Design – Galgotia Publicaiton. New Delhi. MURCLICK. PARKEN.. AWARD. Prentice Hall of India. Misconcepts and Design – Prentice Hall of India. MBA 1028 DECISION SUPPORT SYSTEM Unit I Decision concept – Steps – Decision Support System – Components – Characteristics – Classifications and Applications. STUBBE Elements of System Analysis Galgotia Book Source Publication. 3. 2. JAMES A.

5. 1998. Lofti. V. Englewood Clifts. International Edition. 1995. Unit V Development of Decision Support System: Development Process – Software and Hardware. References 1. Decision Support and Export System – Prentice Hall International Edition. Data Acquisition – Model Acquisition – Dialog development – Integration – Testing and Validation – Training and Implementation. Janakriaman K. Delhi. Janakiraman and Sarukesi. New Delhi 1996. Efraim Turbain. 3.S. 2. Ltd. Business Support System – Prentice Hall of India Pvt. 58 .Data Management System –DBMS as DSS Development Tool. Sarukesi – Decision Support Systems Prentice Hall of India 2002.Unit III Data Management System: Data Base – Sources of Data – Data Directory – Data Structure and Data Base languages – Query facility . Decision Support System Decision and Management – McGraw Hill Inc. Unit IV Dialog Management: User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural language processing – Speech Recognition and Understanding – Issues in User interface. 4. Decision Support System – Prentice Hall International Paperback Edition. Maraks. New Delhi 1999.

Industry. Efraim Turbon. Customer relation Management. Unit – III Business Model – E-Marketing – Intelligent Agents – Economics in Ecommerce – Equilibrium price – Supply Chain Management. Frontiers of Electronic Commerce. Contract Law for E-Business – Warranties and New products – Cyber law issues – Interpole – consumer protection. 3.MBA 1029 E-BUSINESS TECHNOLOGY & MANAGEMENT Unit – I Introduction to worldwide web – Intelligent Web designing – Software tools – IP. Cryptography – consumer Interface Technologies – OALP and Data Mining. Unit – IV E-Security – Security protocols – How sites are hacked – Internet Governance – Firewall – Legal Issues – Software Intellectual Property Law. TCP HTTP. Addition Wesley 2001. Nabil R Adam Oktay Dogramaci. Aryya Gangopadhyay and Yelena Yesha Electronic Commerce Amazon 1999. Kalakota & Whinston. References 1. 59 . Jae Lee. Unit – II Principles – Potential – Data warehousing – Application of Ecommerce in different sector – Service. David King H Michael Chung Electronic Commerce A Managerial Perspective. Unit –V Ecommerce in Indian Context – Mobile commerce – Case study. Pearson Education Asia 2001. HTML. Domestic – Multidisciplinary approach to Ecommerce. 2.

NRI Marketing Dealing with Bankers to the issue. 8. Designing capital structure and instruments – Issue pricing – Preparation of prospectus – Offer for sale – Selection of Bankers. etc.. Peachpit Press USA 1996. brokers. Registrars. Unit III Issue Management – Appraisal of projects. MFs. Thomson Learning 2000. . 5. MBA 1030 MERCHANT BANKING AND FINANCIAL SERVICES Unit I Merchant Banking in India – An overview – Recent developments and challenges ahead – Institutional Structure – Functions of Merchant Banking. etc.. P. Issue Marketing – Advertising strategies – Brokers and Investors. Advertising consultants. etc. FIISs. Panneerselvam R – Database Management Systems – Prentice Hall of India New Delhi – 2002. Joseph E-Commerce A Managerial Perspective Prentice Hall of India. 7. Charless Trepper E-Commerce Strategies Tata McGraw Hill 1999. etc.Role of Registrars – underwriting arrangements. . Placement with Fis. Marilyn Greenstein Todd M Feinman – Electronic Commerce – TMH 9. Nabil R Adam and Oktay Dogramaci Electronic Commerce and International Taxation. etc. Electronic commerce Tata McGraw Hill 1999.T. . Awad Electronic Commerce From vision to fulfillment Prentice Hall of India. FERA. Napier Judd Rivers and Wagner creating a winning E-business.4. 12. Greenstein Firsman. 10.Relation with stock exchanges. Raghu Ramakrishnan – Database Management Systems – WCB / Mc Graw Hill – 1996.. SERA. OTCEI and NSE. 11. Elias M. 6. 60 .Post issue activities – Private placement – Bought out deals – Off-shore issues – GDRS. underwriters. Unit II Legal & Regulatory Framework and relevant Provisions of Companies Act. SEBI guidelines.

Manual of Merchant Banking.. 1994. VERMA. New Delhi. Credit syndication. HRD at macro and micro levels: Outcomes of HRD in the national and organizational contexts. Guide to SEBI Guidelines – Capital Issues. Consumer finance – Credit cards – Venture Capital. ICFAI. 1992. Business Line. Unit V Financial Services – Recent developments in Factoring & Forfeiting. Debentures and Listing. New Delhi. Financial Express.V. Portfolio Management Services. Bharat Publishing House. Importance of HRD in the present context. Hyderabad. References Books: 1) J. SEKHAR.Unit IV Mergers and Acquisitions. 4) VINOD KOTHARI.. Hire Purchase and Factoring.. Lease Financing and Hire Purchase including Consumer Credit – Wadheva and Co. MBA 1031 HUMAN RESOURCES DEVELOPMENT (HRD) Unit I HRD: Definition. Development of HRD Movement in India. Bills discounting. Pvt. 2) K. Leasing and Hire purchase.C. 3) K. Handbook of Leasing. Developmental Perspective of HRD. Qualities and Competencies required in a HRD professional. 1994. Bharathi Publishing House. 1992. Real Estate Financing. SRIRAM. 5) J. A Guide to Mutual Fund and Investment Portfolio law. Ltd. Nee Delhi. Practice Procedure – Bharat Law House. Evolution of HRD from Personnel management. VERMA. 61 . Credit Rating. A. 6) Economic Times. Relevant Publications of AMFI and SEBI Guidelines. Mutual Funds. Nagpur.

D. Learning Organization. OD Programs and Techniques: Behaviour Modeling. Developing Creativity and Innovation. Outbound Training. Achieving Organizational Effectiveness and Excellence. Problem Solving. Subsystems of HRD: Human Resource Planning. Business Management. Developing and Managing Human Resource System. Encounter Groups. gaming. Role of HRD in promoting a development oriented Culture and climate in the Organizations. How to Manage Change Effectively – San Francisco: Josseybass. Knowledge. HR Audit and Bench marking. Organizational Development Process: Phases in OD – Initial Diagnosis – Survey and Feedback. Impact-assessment of HRD initiatives on the bottom-line of an organization. T. RAO and UDAI PAREEK (1989). Potential Appraisal. KIRKPATRICK (Ed). Unit II Aptitude. 62 . Human Resource Development: The Indian Experience. (1984) The Handbook of HRD. Values.M. Importance of Experiential Learning. 1985. Types of training Internal and external.L. Team Building. 2.Theory and Practice of HRD: HRD concepts. Leadership development. OD Interventions. Loyalty and Commitment. Skills of Human Relations. New Delhi: New India Publications. Performance appraisal including 360 degree ap Organizational Culture and Climate: Meaning and type of Organizational culture and climate. References 1. USA: John Wiley. Knowledge Management. Grid training. Unit V Recent Trends in HRD and OD: Training for trainers and HRD professionals. 4. Training and Development. OD consultants. Learning Organization: Organizational Learning. Communication and Information Technologypraisal. Development Human Capacity: Responsiveness. Managing organizational Change. Benefits of OD. Training and Development: Meaning and Scope of training. Training effectiveness. Impacts of developments in the other fields such as Psychology. Unit IV Organizational Development (OD): Meaning of OD.V. education and development. Unit III Evaluating HRD: Human Resource Accounting. Assessment Center. D. Promoting Research in HRD and OD. Potential. Action Planning. Training need analysis. Quality of Work life (QWL) and Quality of Life Programs. Transparency. SILVERA (1988). Career Planning & Succession Planning. 3. Attitudinal training. LEONARD NADIER.

FRENCH W.L. Recent Experiences in Human Resources Development. 9. MBA 1032 ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS Unit I The Entrepreneur – Definition – Characteristics of Successful entrepreneur.. SANGE DATER M (1990) The Fifth Discipline: The art and Practice of the Learning. Unit IV Capital structure and working capital: Financiall appraisal of new project.The significance in the Indian Economy – Problems and possibilities of ancillary industries – Sickness in small scale industries – Causes and Remedies. New Delhi: Oxford and IBH. (1982). 63 . Unit II Development and Training of Entrepreneur – Cultural and Social environment in promoting entrepreneurship – Entrepreneurial environment.5. Checklist for organizing and operating small business – Entrepreneur and Business Executive personnel administration and Management Development.. Mass – Addison – Wesley. Role of Banks – Credit appraisal by banks.H. ARGYRIS.P. Entrepreneurial scene in India: Analysis of entrepreneurial growth in different communities – Case histories of successful entrepreneurs. 7. Unit III Small Scale Industries – Definition – Classification of Small Industries – Organisation structure and plant location of small scale industries. 10. & BELL. Jr. Organization Development: Behavioural Science Interventions for Organization Development. New Delhi: Prentice Hall of India – 6th Edition 2002. 6. SIKULA A. New York. Identification of potential entrepreneurs. Great Britain.F. ROBINSON. 8. RAO TV and DF PEREIRA (1986). Planning for production and inventory project counselling and technical feasibility. KENNETH R. A Handbook of Training Management – (2nd Ed) Kogan Page. A Theory of Action Perspective. Administration and HRD – John Wiley. CHRIS (1978): Organizational Learning: Readings. C. Institutional Finance to Small Industries – Incentives – Institutional arrangement and encouragement of entrepreneurship. (1982).

10. 8. Enterpreneurship and Venture Management – Paraporawala & Co. handbook of Small Industries Management 6. CLIFFORD and JOSEPH P. Entrepreneurial Performance in Role Perspectives. 2. Small is Beautiful. SIPCOT. 7. KHAN. Technician and Manager in Small Scale Unit. 11. Environment and Enterpreneur.N. Management of Small Scale Industries – Sultan Chand Publication. MANCUSO. Rupa. Enterpreneurial Management. VASANT DESAI. 4.K. J. SHARMA.F. E. DAILEY. H.M.C. PATHAK. TANDON. Problems and Prospects of Small Scale Industries in India – Himalaya Publishing House. B. 3. 1990.A. The Entrepreneur. 5. K.L. 9.Unit V Marketing Feasibility – New Product ideas and evaluation – Marketing Methods – Pricing policy and distribution channels – Exports – Problems of Small Scale Units. PARKIN. MBA 1033 CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING Unit I Customer Relationship Management – Management requires Measurement – Qualitative Measurement 64 . How to Finance Small Business Enterprise. Reference Books: 1. A Guide to Entrepreneur – Chennai. Schumacher. Bombay. K. MENON. O. New Delhi.

Addision Wesley Longman. Jagdish N Sheth and Atul Parvatiyar. Prentice Hall 2. John Anton. 8. Prentice Hall 3. Unit III Relationship Marketing – Relationship Concepts – Relationship Drivers – Lasting Relationships Unit IV Customer Partnerships – Internal Partnerships – Supplier Partnerships – external partnerships Unit V The Technological Revolution – Relationship Management – Changing Corporate Cultures Reference Books: 1. “Handbook of Relationship Marketing” Response Books. McGraw-Hill Higher Education 6. “Marketing Channels: A Relationship Management Approach”. Martin. Coronet Boks Pub. “Customer Relationship Management”. Science & Technology Books MBA 1034 TRAINING AND DEVELOPMENT Unit I Training and Development : An Overview -Learning Process Unit II 65 . “Relationship Marketing:. Regis. 1991. “ Relationship Marketing: Successful Strategies for the Age of the Customer”. Christopher.Pelton: James R. “ Relationship Marketing. Unit II Customer Relationship Survey Design – Statistical Analysis of Customer Survey – Using Customer Relationship Survey Results. David Strutton. Marketing and Organizing”. “Customer Relationship Management”. Lou E. Anderon. Exploring Relational Strategies in Marketing”. John Egan. 7. Zineldin. Tata McGraw Hill 2002 5. McKena. Mosad. 2002 4. “Strategic Relationship Management: A Multi-Dimensional Perspective: Towards a New Co-Operative Framework on Managing.Methods – Quantitative Measurement Methods – Calculating Relationship Indices.Lumphin.

1992 MBA 1035 ORGANISATIONAL DEVELOPMENT UNIT I • Approaches to Understanding Organisations o Key Organisational Designs. Training interventions. Procedures. Aldershot. Gower. Jim. Managing Employee Development. Kogan & Page 1995 Lynton R Pareek U Training to Development 2nd ed. London. Hon to Measure Training Effectiveness. Gower 1988 Buckley R & Caple. Gower. Vistaar. Pepper. Differentiation & Integration. The Art and Practice of the learning organization London Century. London IPM 1992 7 Serge P The Fifth Discipline.Designing a Training Program Unit III Training Techniques : The Lecture Method .Role Plays. Managing the Training and Development function. Allan D. 3rd ed.Trainer”s Role. Aldershot. Aldershot.Conference Leadership The case Method . The Theory & Practice of Training. Basic Design o Dimensions o Determination of structure o Forces reshaping Organisation – Life Cycles in Organisation UNIT II • Organisational culture – key role of Organisational Culture o Functions & Effects of Organisational Culture o Leaders role in shaping and reinforcing culture. 1990. 1986 Reid M.Games and Simulations Unit IV Evaluation of Training and Development Unit V Marketing of Training Function References : 1 2 3 4 5 6 Bewnet. New Delhi. etc. 1984 Rae L etc. Roger cd Improving Training effectiveness.Need Analysis. Developing a Global Organisational Culture UNIT III • Work Groups & Teams o Preparing for the world of work Group Behaviour o Emerging issues of Work Organisation and Quality of Working life – Career stage model – Moving up the career ladder UNIT IV • Stress and Well Being at Work 66 .A.

Principles of Marketing 67 . David Gilbrath Retail Marketing Management. Marketing Strategy 6.o o o o Four approaches to stress Sources of stress at work. MBA 1036 RETAIL MARKETING UNIT I Introduction to Retail Marketing – retail environment – the growing importance of retail industry. UNIT II Consumer behavior in the retail context . 2. 2003. Organisational Behaviour Foundations. Nirmala Prasand and S.Prentice Hall 5. – Prentice Hall of India 3. Andrew J. Dr. Berman Retail management. consequences of stress Prevalent Stress Management Managerial implications UNIT V • Organisational Development and Change o Organisational Development o Alternative Interventions o Change Agents : Skills o Resistance to change Managerial the resistance o Levin’s change model o Organisational reality Reference: 1.buying decision process – its implication for retail management UNIT III Store lay out – design – Merchandising – private brands – national brands – merchandising buying and handling UNIT IV Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating Purchase UNIT V Consumerism and ethics in Retailing – international retail structures – future of retailing Reference Books: 1. 2. Organisational Behaviour – Fred Luthans – Mc Graw Hill (International Edition). James Campbell Quick. Realities and Challenges – Debra L Nelson.Retailing Environment – Thomson & Organisation.A. Robert F. 8th Edn. Retailing 4. Lusch and David A Griffith. Nunne. K. Navman and Peter Cullon . A. Salvardine Victor. Nag . Sherlekhar. Patrick M.

Competitive product strategies. nature. internal reporting system. old setup. C. targeting and positioning. UNIT – III Information system for rural marketing – concepts. Krishnamacharyulu & Lalitha Ramakrishnan. policy interventions required rural face to reforms. innovation adoption. bases. C. Unit – II 68 . 1. scope. Rural distribution – channels.S. and guides to effective segmentation. Significance. “Rural Development: Putting the last first”. Objectives. Product mix and product item decisions. new players.MBA 1037 RURAL MARKETING UNIT – I Rural marketing management perspectives.G. coverage strategy. decision process. and behaviour patterns. challenges to Indian marketer. Pearson education. significance. UNIT – IV Product strategy for rural markets. References. degrees.G. Pearson education. new approaches. designing right promotion strategy and campaigns. Concept and significance. UNIT – V Promotion towards rural audience. profiling target audience. Rural – urban disparities. evaluation procedure. Robert Chambers. “Cases in rural marketing an integrated approach”. decision support system. UNIT – II Rural marketing – concept. towards cyber India. segmentation. Case studies.S. marketing research system. Pricing strategy in rural marketing: Concept. Rural consumer behaviour – buyer characteristics. Krishnamacharyulu & Lalitha Ramakrishnan. “Rural Marketing” – Text and Cases. rural marketing. 3. Policy and strategy. MBA 1038 DERIVATIVES Unit – I Derivatives defined – products – participants & functions – types of derivatives –development of exchange traded derivatives – global derivatives markets – exchange trade Vs OTC Derivatives – Derivatives market in India. Urban vs. brand loyality. Pearson education. taxanomy attractiveness. 2. Selecting and attracting markets – concepts and process. exploring media.

Hull.risk management techniques as a risk management technique-selecting and implementing risk management techniques. Tata Mc Graw Hill.Chand. “ Introduction to derivatives and Risk Management”. References: 1.risk identification .Patwari. Unit – II Commercial risk management applications .workers' compensation and risk financing. 5. “ Options. 2. MBA 1039 RISK MANAGEMENT AND INSURANCE Unit – I Risk and risk management process .business liability and risk management insurance .K. “ Financial Derivatives and risk Management”.retirement planning and annuities employee benefits . Pearson Education. John C. 7.evaluation . “ Understanding Futures Markets”.Options – development of options markets – call options – put options – organized options trading – listing requirements – contract size – exercise prices – expiration dates – position & exercise limits – exchanges on which options trade – options traders. Unit – V The impetus for Risk management – benefits – dealers & other participants –managing market risk – Delta – Theta . 69 . 1997 Franklin R. Unit – III Forward contracts – Futures contracts – structure of forward & futures markets – development of futures markets – organized futures trading – futures exchanges – Futures traders. 2001 Chance. 6. Prentice Hall India. John c. Jaico Publishers. D.liability-risk management for auto owners risk management for homeowners.liability-commercial property insurance different policies and contracts . “Fundamentals of futures and options markets”.financial and estate planning.Gamma – Vega hedging – value at risk – derivatives in the organisation – accounting and tax for derivatives – avoiding derivative losses – regulations.Kolb. 2001 Robert W. “ Futures and Options”.The question paper should consist 60% problems and 40% theory questions.Edwards. 2002. Pearson Education. 3. Thomson Learning.Bhalla.property .Hull. 4. Unit – IV Principles of Option pricing – Put Call Parity relationship – Option pricing models – The Black Scholes Model – The Binomial model – Principles of forward and future pricing – the cost of carry model. Unit – III Personal risk management applications property . Futures and other Derivatives”. Unit – IV Risk management applications-loss of life-loss of health . “ Options and Futures in an Indian Perspective”.C. S. Note. 1992 V.

Prentice Hall. Addison-Wesley Dorfman.Latest. Sandra G.industry .changes in Insurance Act . Kaveri Total Quality assessment in Insurance. “Principles of Risk Management and Insurance”.. McNamara. New Delhi.Trieschman.Insurance intermediaries insurance products pricing. Ltd. Progressive Publishers. New Delhi.Hoyt. Robert E. George E.Gustavsonh. 2002. Singapore. ACF07 ************** ACF07 ACF07 ACF07 ACF07 70 . claim valuation . McGraw Hill Pub.Privatisation of insurance business in India . James S.Unit – V Risk management environment . Heins. Risk management and Insurance. References: 1 2 3 4 5 6 7 8 Rejda. 1998. “Principles of Risk Management and Insurance”. Insurance Act .S. Addison Wesley Longman. 2002. Akanksha publishing house. 6th Edn.Government regulation of insurance sector .Foreign insurers in India. Thomson Asia Pvt. 1998.IRA . Insurance Finance. 1997. “Introduction to Risk Management and Insurance”. Sengupta Mrinal Chandra. “Risk Management and Insurance”.functions and organisation of insurers .. Williams. Steward Doss & V.

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