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Overview

Pantaloons Retail India Ltd. is one of India’s largest organized modern-format retailers
promoted by Mr. Kishore Biyani. From the beginning in 1987, PRIL has today evolved as
one of the leading manufacturer-retailer and are among the pioneers in setting up a nation-
wide chain of large format stores in India. PRIL is entrepreneur driven, professionally
managed focused on meeting the customer requirements for a large component of their spend
across fashion, food, general merchandise, home in both value and lifestyle segments.

The company’s business has grown from one store in Kolkota in 1997, occupying an area of
8,000 Sq. ft to 72 stores, apart from our 22 factory outlets located in multiple cities
occupying an aggregate area of 21, 07,608 Sq. ft. the company focuses on the Lifestyle
segment through 14 Pantaloon stores, 3 Central Malls, 2 aLL stores, 2 Fashion Station and 1
MeLa store. In the Value segment, PRIL caters to the masses through 21 Big Bazaar and 30
Food Bazaar outlets.

The company retails a range of branded and Private Label apparel, footwear, perfumes,
cosmetics, jewellery, leather products and accessories, home products, books, music and toys
in our stores. They also retail household items, consumer durables, home furnishings, apart
from food and personal care products. This is complemented by cafes, food stalls,
entertainment, personal care and various beauty related services. Promotions and events are
an integral part of the service offering to customers, which helps create a unique shopping
experience.

The exclusive formats include;

• Pantaloons : Lifestyle products under Private Labels and third party brands

• Central: Seamless mall providing the customer with a wide range of lifestyle product
across multiple national and international brands
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• Big Bazaar: Value retailing with a range of products from apparel, toys, accessories,
consumer durables to household products and furnishing

• Food Bazaar: Food and personal care products including dry groceries and FMCG
Products

Competitive Strengths

The following are the key strengths of PRIL:

Brand Equity and early mover advantage


PRIL is of India’s leading retailers with presence across multiple formats and stores across
large and medium cities across India. The Company successfully introduced the hypermarket
format through Big Bazaar, introduced the concept of seamless malls through Central,
launched Fashion Station to offer fashion apparel and accessories to mass market buyers in a
theme based style, opened aLL an exclusive lifestyle store for plus size people and continue
to invest in new concepts and formats to capture a greater share of the consumer wallet,
either directly and through our strategic investments.

Entrepreneur led, professionally managed by an experienced team


PRIL has an experienced professional management team led by our Promoter Mr. Kishore
Biyani, who is one of the leading entrepreneurs in the retail sector in the country and has
received various awards over the years, with the recent one being the Retail Face of the Year,
2005 (Images Retail Awards 2005).
The management team is complemented by a committed work force. The Human Resources
policies aim to create an engaged and motivated work force, which is essential for success in
any service oriented industry

Vast range of lifestyle and value retail products and services


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The company’s merchandise ranges across apparel, accessories, food products, home and
kitchen products, dry and fresh groceries, consumer durables and non durables with over
2,70,000 SKUs, which are complemented by our services offerings. Presence in both
Lifestyle and Value retailing enables us the organization to cater to a large segment of the
population. The company offers the customers a variety of national and international brands
as well as our Private Label brands under one roof.

Strong distribution and logistics network and supply chain


PRIL has created a strong distribution and logistics network, with its 13 Distribution Centres
covering 2,60,000 Sq. ft, handling over 1,00,000 SKUs, and working 24 hours a day and 7
days a week.

Large base of loyal customers


PRIL had 4, 22, 80,682 customer entries in our stores in the year ended June 30, 2005. The
emotional connect that PRIL has been able to create with its customers through their service
offering and special promotions has helped us convert many of them into loyal customers.
The company had over 2,19,989 members of the loyalty programme ‘Green card’ in its
format Pantaloon as on August 31, 2005. The Green Card programme contributed to about
31% of our sales of Pantaloons in FY 2005.
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Business

PRIL is one of India’s major retailers with presence in following two segments:
1. Lifestyle Retailing - Pantaloons, Central, Fashion Station, aLL,MeLa
2. Value retailing - Big Bazaar, Food Bazaar
The entire operations can be summarized in the following diagram;

Pantaloons Stores
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Sr. no City Location Area( Sq. ft)


1 Kolkata Gariahat 16,000
2 Hyderabad Begumpeth 16,000
3 Hyderabad Himayat Nagar 9,000
4 Chennai Spencer Plaza 22,000
5 Ahmedabad AhmedabadL 27,500
6 Kolkata Camac street 41,000
7 Kanpur Kanpur 30,000
8 Pune Inox 8,000
9 Mumbai Phoenix ,Lower Parel 50,000
10 Gurgaon Sahara Mall 17,000
11 Mumbai Center One,Vashi 22,000
12 Baroda Inox 20,000
13 Ahmedabad 10 Acre, Kankaria 20,000
14 Bangalore Sigma Mall 20,000
15 Indore Treasure Island 11 NA
16 Delhi Rajouri Garden NA
17 Delhi Shahadra NA
18 Mangalore Bharat Mall NA
Shri Vallabh
19 Mumbai Shopping Center, NA
Borivli
20 Mumbai R Mall, Mulund NA
21 Rajkot Bharath Iskcon Mall NA
22 Secundarabad Hazratganj, Lucknow NA
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Approximate number of footfalls per day in pantaloons HSP is approximately 2000 excluding
the disguised footfalls. The corresponding conversion rate is 10-12%.
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The Target Audience and Positioning

Target Audience at High Street Phoenix

A survey undertaken at High Street High Street Phoenix reveals some interesting
characteristics about the nature of shoppers who frequent High Street Phoenix.

High Street Phoenix is popular for its shopping arcade with its stores in clothing, fashion
accessories, home décor and the like- traditionally considered to be a female domain. At High
Street Phoenix however, male shoppers outnumber female shoppers, what with the food and
entertainment zones tingling their tastes and taste buds.

The shoppers are primarily those who have the money and enjoy living it up. They fall in the
age bracket of 18 to 35, with a huge following in students and new wage earners with well-
paying jobs. They are the free-spirited souls, mostly unmarried, who frequent the place
whenever they find the time or need a break or just want to hang out.

The most popular reason for their affinity to High Street Phoenix is the fact that most of their
family and friends they want to spend time with and enjoy with, endorse it. Being a family
get- away and a popular hang out among the GenX, catering to a wide range of tastes,
preferences and pockets makes it very easily a popular choice for a day out or an evening out.

The average individual spending at High Street Phoenix ranges anywhere between Rs.500
and Rs. 2,000 notching a much higher figure for family spendings. A proportionately large
number of shoppers travel over 10 km to visit High Street Phoenix, their favorite mode of
transport being their private vehicle.

The typical shopper at High Street Phoenix falls in the Socio Economic Class A & B (SEC A
and B) who has a pocket and a mind of his own.

Target market and Positioning of Pantaloons


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Pantaloons is positioned as a department store catering to the middle and upper-middle class
sections at each of its locations. Its core offering is branded merchandise, retailing
international, national and regional brands as well as private and proprietary labels.

Today, a leader in Fashion...Pantaloons promises Fresh Fashion for the entire family as well
as the young and the young-at-heart. The belief is that they will be the key drivers of fashion.

Thus it is a store focusing on providing a value for money proposition as it provides quality
fashion products at an affordable price as compared to the competitors.
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The Retail Format

a) Store location
The location of a retail store occupies an important place in retail strategy. It not only
conveys the image of the store, but also influences the merchandise mix and the interior
layout of the store. While the merchandise mix can be changed and prices can be adjusted, it
is difficult to change the decision on store location.

Factorial analysis.

Traffic
The traffic – pedestrian as well as vehicular – that passes the site is an important determinant
of the potential sales that can be generated from a store.
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The site where High Street Phoenix Mall is located can be identified as a High Traffic area
(in terms of vehicles as well as pedestrians). The drawing power, that is, the ability to pull the
customer is also on the higher side. As such pantaloons can cater to the shopping needs of a
large population.

Accessibility of the market


Accessibility of a market is defined in terms of the availability of public transport and
road/local trains connections to the markets. It also takes into the frequency of the
corresponding bus/train services and connectivity to the different parts of the city.
Lower parel is much in the center of the town and the central and western suburbs
Concerning phoenix mall, several railway stations like Lower Parel, Parel and Mahalaxmi are
closely located.. Further the easy availability of transport facilitates makes the location really
accessible for shopping.

Visibility
Pantaloons is situated very close to the main road. Pantaloons being a three floored building
has great visibility. To enhance the visibility pantaloons has put its sign board on the top of
the building.

Total number of stores and the type of stores that exist in the area
HSP encompasses stores like Lifestyle, Trent, Adidas….which directly compete with
Pantaloons. This is really disadvantageous for Pantaloons. On the contrary HSP also caters to
the shopping needs of a large number of customers thereby providing a great advantage to the
shops located in its compound,
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Amenities Available

The availability of basic amenities such as


washrooms, drinking water, ample parking space (a
factor slated to be gaining utmost importance
recently) etc. plays an important role for attracting
customers. One of the newest things to come to
HSP is a multi-level parking lot, which is slated to
be the first of its kind in India. As of now it may at
least take another year to finish. Thus it is clear that the availability of the requisite facilities
at HSP provides a distinct advantage to the customers of Pantaloons.

Product Mix Offered


The kind of product mix to be offered by the retailer is another important consideration. As
mentioned earlier the main product line of Pantaloons is men’s and women’s clothing and
other accessories comprising a vigilant mix of private as well as other labels. The shopping
ambience of HSP as well as that of Pantaloons reiterates the advantages of the location.
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b) Pricing

High turnover

Low Margin High Margin

Low turnover

Since Pantaloons provides products to a potentially large number of customers at affordable


prices, it falls in the High Turnover - Low Margin Category.

c) Layout

The store directory


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Ground Level

Ladies Formal
Ladies Denim
Cosmetics and Fragrances
Fine Jewellery
Blue Sky (Sunglasses and Watches)
Fashion Accessories
Customer Service Desk
First level
Spring (Designer wear for men and women)Ladies Formal
Ladies Ethnic
Night ware and Lingerie
Kids Wear
Infant Necessities
Toys
Footwear
Ladies Wash Room
Drinking Water
Second Level
Men’s Occasion’s Wear
Men’s Formal
Men’s Ethnic
Denim Wear
Men’s Casuals
Active Wear and Sporting Goods
Teen Boys
Men’s Washroom
Drinking Water
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The layout of High Street Phoenix
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The S1 block in the above layout represents the Pantaloons Store whereas the S17 block
represents the competitor Lifestyle. Both the stores are linked by a passage with other stores
on the either side. These include Weekender, Reebok, Nike etc. This acts as a big hindrance
for Pantaloons as several customers enter the store from one end and leave from one end and
leave from another. Consequently the footfalls in the store are disguised.
Layout of Pantaloons Store

(Ground floor)
Trial room,
toilets,
drinking
water Trial Staff entry or Stocks
Office
Mall
Entrance

Cosmetics Designer Brands (Clothing)

(Lakme, loreal)

Ladies formals
Cash
Counter

Trial

Jewelry Section
Ladies Denim

Perfumes and Perf


Customer Service cosmetics ume
s Bags, Watches
Desk Nokia Sunglasses
And

Baggage Counter Cos


meti
cs Alteration
Main Entrance Lifts Desk
Stairs
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The above shop floor layout has been provided by one of the executives who manages the
CHANEL perfumes and cosmetics department.

Being a department store, Pantaloons exhibits an arrangement of merchandise in a freeform


layout. Such a layout allows free movement and also encourages people to browse and shop
with convenience.

The floor space is allocated on the basis of the contribution of a particular department to
business (as stated by Mr. Anwar Ali Sheikh, ASM). As such, the Men’s department has
been assigned an entire floor. The total area of the entire store is approximately 50000sq.ft.

However the most disappointing aspect about the layout was the presence of Toilets, Trial
rooms and drinking water at adjacent places. This format was exhibited by all the three floors
of the store.

The layout of the store is modified on a regular basis by shifting the fixtures and display of
the merchandise so that the customers develop a feel of novelty in the store.
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d) Store Design

1) Exterior Store Design

The location of the building is


very prominient. It is very
much closer to the main road. It
has a modern look which is
further enhanced by the silver
finish as well as the green color
appropriately resembling the
brand.

The name Pantaloons Urbania


at the top of the building further
enhances the store’s visibility.

The clothes and accessories


available in the store are nicely
put up at the windows of the
building. At night the building
is brightly lit up. The focus is
largely on the name plate at the
top. The entrance has an automatic door closing system. There is always someone to greet the
customers entering the shop. Towards the immediate right of the entrance is the baggage
counter. Also a wheel chair is kept for the disabled. As one proceeds, there is a customer
grievances desk and a counter for green card members. A couch has also been placed near the
desk, which is really comforting in case of a queue.
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2) Interior Store design

Flooring and Ceiling


The interior layout generates good brand associations through appropriate color
combinations. The white color of the walls and floor coupled with the green color of the
visual merchandise helps in portraying the brand effectively.

Graphics and Sign gages


Exactly opposite to the entrance gate of the store is a store directory mentioning the various
sections/departments of the entire store (Ground, First and Second floors). On the right hand
side wall is a sign gage (exactly opposite to the customer grievances desk) indicating the
promotional schemes (currently Sona Heera Utsav). However the directional signs are not
quiet visible.

Atmospherics:
Lighting
Good lighting in a store involves more than illuminating space. Lighting is used to highlight
merchandise, sculpt face and capture a mood feeling that enhances the store image. White
lighting has been majorly used in the store so that the customers can identify the requisite
colors of the apparels.

Sound type and density


Instrumental music is played over loud music in the store making the shopping
environmental more serence and calm

Odour type and density


Like sound, odour too has a negative or positive impact on the atmosphere of the store. The
strength (density) of the odour is also important. This is because, even if the odour is right
but too strong or intense, the ultimate impact generated by it is negative. Considering
pantaloons, perfumes or room fresheners are aprayed through the air conditioners.
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e) Visual Merchandising

Merchandise Type and Density

One can come across campaign graphics in the store with merchandise places near them.
Mannequins are displayed with accessories to generate impulse purchases. Spot lights are
also focused on the visual merchandise so as to gain the attention of the customers.

Pantaloon focuses on the latest fashion apparels. No rack is kept empty as it may create a
negative impression in the minds of the customers. Eg. Concerning the T shirts department
(especially in case of UMM Brand), one t shirt of a particular color or design is displayed,
while next to it, on a shelf the same T shirt but with different colors is displayed.

Fixtures

Detachable fixtures with smooth edges are maintained in the store especially in the kids
segment.

Packaging
The Products purchased by the Customers are packed in green colored Reacyclable Plastic
Bags. The bag is sealed with a tape bearing a statement “Thank you for shopping ant
Pantaloons” on it.
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f) Merchandise

Pantaloons has applied the concept of category management in its day-to-day merchandising
function as against the traditional brand management merchandising practice followed by
most retailers. Category managers look at sales and margins of each brand in a category. The
whole idea of category management is to create products across length and breadth of a
category at different price points, fabrics, design, shape, seasons, colour and size.

Functions under category management can be broken into:

Merchandising
The Category manager develop a merchandising strategy for the category taking into
consideration customer profile, classification, resource structure, vendors, fashion trends,
items and price points. The category manager visit stores regularly to check assortments of
merchandise displays, stock levels and old season merchandise, consult with team leaders
and sales people on problems and suggestions. Although no concrete information was
provided with respect to the ways of forecasting the sales and inventory planning, it was
highlighted that a buffer stock of approximately 10-12% of the total stock is maintained in
the store.

Sourcing / Purchasing
The category manager controls quantities to be purchased as per the sales forecast. The
purchasing is done based on a plan made for the season and re-orders been placed based on
sales and stock levels. The Category Manager reviews the actual sales versus planned sales
and source the material based on feedback from storefront.

Logistics
Category manager ensure that goods are dispatched in right quantities and at right time to
reach stores with sufficient time in hand to promptly cater to customer demands.

Promotions
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Category manager plans promotions / brand or product building schemes. The category
manager identifies slow movers and also disposal plan for the same.

Categories and Private labels

Private Labels

Serial No Private Label Category

1 Pantaloon Trousers Mens Wear


2 Bare Jeans Jeans, Knitwear, gabardine, jackets, and
other accessories.

3 John Miller Shirts


4 Shrishti Ladies wear

5 Scotsville Winter wear, sweaters, cardigans and


blazers

6 Scotsville Ladies western wear


7 Annabelle Ladies western wear

8 Ajile Sports wear


9 Mixnmatch Buying separates and combining

10 Honey Western wear brand for young girls


11 Akkritti Men’s ethnic wear

12 Lombard Classic English formal wear


13 Trishaa Stitching salwar kammez

14 UMM Trendy sports and utility wear

15 Ghagroos Mens Ethnic wear


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Other Labels

Smart Casuals: Easies, Indian Terrain, Dockers, Shapes, Blackberry

Jeans wear: Pepe, Lee, and Wrangler.

Sportswear: Nike, Adidas, Reebok, Spalding, Puma, Speedo

Young Fashion: Friedwater, Spykar, Moral Fibre

Ladies Ethnic Wear: Biba, W

The Springboard collection: ladies Designer wear

Kids and Infants: Bare Kids, Disney apparels, Popeye, No Rules, Chalk, Urban Spool,
Umbrella (All private labels)

An intensive Private Label offering requires a proactive and innovative design team. To
fulfill this objective a Design Studio was created at Mumbai. Pantaloons has a design team
comprising of 35 members, all qualified graduates form National Institute of Fashion
Technology (NIFT), National Institute of Design (NID), Nottingham Trent University,UK
(NTU) and other institutes. The team has a combination of senior designers and new recruits
providing a mix of experience and youth. In addition to conceptualizing designs for apparels,
the team also designs and develops logos, labels and tags. Presence of a dedicated design
team has resulted in faster introduction of new Private Labels as well as ensures that all
existing Private Labels undergo frequent refurbishment.

Manufacturing, Vendor management and SCM


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The business model followed at Pantaloons is unique because the company has successfully
integrated backwards into the in-house manufacture of part of the apparel products sold from
their shelves. Through their manufacturing capabilities they have the ability to control
garments from the initial stages in the value chain, to tide over unexpected demand and cope
with the unpredictable world of fast changing fashion trends. The resulting seamless
integration and relative independence from intermediaries represents a competitive advantage
in terms of value, cost and convenience.

Pantaloons has a trouser manufacturing plant at Tarapur .The trouser manufacturing plant is
equipped with state-of art, fully automatic machines for fusing, surging, bottom hemming
and welt pocket- making operations. The factory has a capacity to manufacture 3,000 trouser
pieces a day. It has 300 machines and is operated by 340 workers.

Availability of products at the right time and at affordable cost is of utmost importance in
retail business. Supply Chain management ensures this. The diverse requirements of different
retail formats in which Pantaloons Retail India Ltd. operates requires a model which is
flexible enough to meet the diverse requirement of various formats; incase of Pantaloons- the
time to market is of paramount importance. Keeping this in mind, the company has created
it’s our own supply chain and logistics model. The Supply Chain function involves vendor
management, quality assurance and transportation.

Vendor management assumes critical importance in retail business where one has to deal
with multiple products. Pantaloons has in place a robust vendor management system.
Vendors are identified all over the country and strategic relationships are developed. A
transparent vendor rating system rates each vendor across a variety of parameters. Regular
interaction and rating system ensures that the vendor remain in sync with our Company’s
goals and targets. Improvement in communication with vendor and vendor development
initiatives like standardization of norms for size and fits, and implementation of a vendor
rationalization program enables the company to increase the number of “A” rated vendors by
over 80 %. The Supply chain department has been awarded the ISO 9001:2000 certificate by
Det Norske Veritas.
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The basic raw materials required for the manufacturing process of apparels includes suiting
fabrics. Some of the fabrics used in the manufacturing process are imported from countries
likes Turkey, Dubai. Sourcing of these materials also takes place from local traders in India.
They have suppliers of fabrics located in cities such as Ahmedabad, Mumbai, Bhilwara from
whom sourcing of the fabrics takes place as and when required depending upon the
production plan.

The company sources various components that go into apparel e.g. fabrics, manufacturing,
accessorization from vendors in India and abroad. The final inspection happens under our
strict observation. Pantaloons identifies and develops exclusive vendors and mould them into
entities that will help in meeting specific company requirements. They act as a guide to these
manufacturers and are involved from the inception stage right from suggesting the
machinery, providing all technical inputs to transferring manufacturing expertise to these
vendors. This allows adding flexibility and scalability to their overall sourcing.

The company uses its manufacturing strengths to focus on enhancing product knowledge.
The division works closely with the design team and the research and development team to
understand trends, develop products, value engineer and finally create season wise collection
that cater to regional tastes.

The company has one central warehouse and 12 regional warehouses. These warehouses are
located in Pune, Delhi, Ghaziabad, Nasik, Ahmedabad, Bangalore, Hyderabad, Gurgaon,
Mumbai, Nagpur and Kolkata.

In case of lifestyle retailing, the entire apparel stock is generally delivered to the central
warehouse. The central warehouse then services individual stores.

While they outsource intercity transport of goods to third parties, intra city movement form
warehouse to the stores is handled by their own fleet of vehicles. For lifestyle retail formats,
they use the services of logistic solution providers in order to deliver products on time to the
stores.

Warehouse operations have been streamlined through the standardization of racking system,
scientific layouts and implementation of automatic replenishment system. The quality
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assurance function has been strengthened with the implementation of internal quality control
measures. Quality hubs have been established at zonal level with a view to proactively
prevent quality defects.
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Assortment and Variety

Pantaloons typically falls in the High Assortment – High Variety quadrant. Mr. Anwar Ali
Sheikh (ASM – Pantaloons, Phoenix) states that although the assortment and variety in each
of the categories is high, depth is emphasized upon in case of core merchandise categories
such as men’s formal wear, men’s casuals and sportswear. Conversely, the typical fashion
apparels and accessories are dominant on the Width front.

High Variety

Low assortment
High assortment

Low Variety
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g) Services and Personal selling

An organization my charge a high price for the high level of service it provides to the
customers or it may charge a low price for a low quality of service provided by the same.
High service – Low Price and Low Service – High Price aspects are not seen as they
epitomize competitive failure. Concerning Pantaloons, the service is of a very high quality.
The prices may be considered as medium to high depending upon the kind of product one
wants to avail of. However as compared to the competitors, the company definitely has a
distinct advantage in terms of pricing.

A myriad of services are offered by pantaloons, some of them are discussed below:

Payment Facilities
Every shopper is allowed to make payments for their purchases by Credit Cards, debit cards
as well as cash. All Major Credit Cards and Debit Cards are accepted in the store.

Gift Packaging
At the entrance of the store, near the Customer Service desk, there is a gift wrapping counter
which provides the service of gift packing

Alterations and home delivery


If any alterations are to be made in the clothes purchased, the same is carried out at
absolutely no cost. If the customer is a green card holder, the apparels are delivered at his/her
place subject to certain conditions.
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h) Human Resource

In a business where individuals comprise the principal asset, the structure of the people
pyramid influences the quality of knowledge captured, the speed with which decisions are
made and the morale of the organization. Human Resource is one of the critical support
functions and forms another key element of the corporate backbone. Pantaloons had 7,379
employees as on September 30, 2005. It is a very young and energetic organization with
average employee age being 30 years.
The company believes that service is the core philosophy and people are its most important
resources. An attempt has always been to create an environment where the employees feel
pride of being called ‘Pantaloonians’.

Organisation Structure

Pantaloons follows an inverse pyramid


structure; as a result decisions are taken
closest to the point of customer action. Sales
executive are encoureaged to think customer
first. They are empowered to run their
respective departments like ‘small business
owners’.

Recruitment and Selection


Recruitment takes place through any of the following option or combination of these options:

• In-house data bank


• Walk-in advertisement
• Internal Referrals
The selection processes are defined to evaluate the skill sets required for each job and also to
evaluate the fitment to our various formats of retailing.
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Training
The company places special emphasis on the training of our employees to enable them to
develop their skills to meet changing retail technology and to provide efficient and effective
customer services.
The Company has a well defined Learning & Development (L &D) team that is responsible
for training at all the levels across the country. The L & D team focuses on primary and
secondary research into various aspects of retail and assessment of training needs across
Knowledge, Skills & Attitude areas at all levels.
'Prarambh' for Induction and 'Guru-School' for Trainer Development are a couple of
programs created and disseminated by the L & D Team this year.
The company is in the process of establishing a training centre at each zone that will be
equipped with extensive and up-to-date facilities and which offers relevant training
programmes.
Retention Strategy
Pantaloons strives to foster a feeling of well-being in its employees through care and respect.
They have several structured processes including employee mentoring and grievance
management programmes which are intended to facilitate a friendly and cohesive
organization culture. Off-site activities are encouraged to improve inter-personal relationship.
We also acknowledge the efforts exerted by the employees by
Organizing an annual celebration called ‘Pantaloon Day’ where they recognize employees
who have shown exceptional talent, sincerity and dedication. Pantaloons have implemented
an employee suggestion programme called ‘Prerna’ wherein the employee can give their
suggestions. Every quarter the best suggestion received per zone per format is awarded prize
called “Golden Cap”.
Conclusion and recommendations
Pantaloons is the best bet in retail. The store has been well maintained in accordance with the
latest demands of the consumers.
However it still needs to focus on several parameters which are posing hindrances towards its
growth so that the store can retain its current numero uno position in the lifestyle segment.
The organization must strive for the development of new formats to facilitate a better
shopping environment for its customers. It can be undoubtedly stated the company has well
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planned retail strategies currently but these must be updated with the continuously changing
environment so that it can sustain the competitive advantage.