Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch

MANAGEMENT STUDIES PAPER-I

S.No 1

Subject name RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

CODE R91301

Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch

MANAGEMENT STUDIES PAPER-II S.No 01 02 03 Subject name BUSINESS LAW AND REGULATION FINANCIAL MANAGEMENT QUANTITATIVE ANALYSIS BUSINESS DECISIONS PRODUCTION AND OPERATIONS MANAGEMENT MANAGEMENT INFORMATION SYSTEMS ENTREPRENEURSHIP & GOOD GOVERNANC COST AND MANAGEMENT ACCOUNTING MANAGEMENT OF TECHNOLOGY STRATEGIC MANAGEMENT CONSUMER BEHAVIOR SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT RECRUITMENT AND SELECTION BUSINESS INTELLIGENCE LOGISTICS AND SUPPLY CHAIN MANAGEMENT MARKETING COMMUNICATIONS FINANCIAL INSTITUTIONS, MARKETS & SERVICES MANAGEMENT OF INDUSTRIAL RELATIONS PROJECT MANAGEMENT FINANCIAL MODELING RETAILING MANAGEMENT DERIVATIVES TRAINING AND DEVELOPMENT KNOWLEDGE MANAGEMENT CODE R91351 R91352 R91353

04 05 06 07 08 09 10 11 12 13 14 15 16

R91354 R91355 R91356 R91357 R91358 R91359 R91360 R91361 R91362 R91363 R91364 R91365 R91366

17 18 19 20 21 22 23

R91367 R91368 R91369 R91370 R91371 R91372 R91373

Syllabi for Pre.PhD/Pre M.Phil/Pre MS. W.e.f. 2009-2010 Batch INTE R913RNATIONAL MARKETING R91374 24 R913 INTERNATIONAL FINANCIAL 25 MANAGEMENT R91375 26 27 28 29 PERFORMANCE MANAGEMENT INFORMATION SYSTEMS, CONTROL AND AUDIT MANAGEMENT OF NGOS SALES AND DISTRIBUTION MANAGEMENT R91376 R91377 R91378 R91379

30

STRATEGIC INVESTMENT AND FINANCING DECISIONS MANAGEMENT OF CHANGE DECISION SUPPORT SYSTEMS RURAL MARKETING SERVICES MARKETING RISK MANAGEMENT AND INSURANCE COMPENSATION MANAGEMENT KEY ACCOUNTS MANAGEMENT TOTAL QUALITY MANAGEMENT ICT FOR DEVELOPMENT MANAGEMENT OF INTERNATIONAL DEVELOPMENT ORGANIZATION

R91380

31 32 33 34 35 36 37 38 39 40

R91381 R91382 R91383 R91384 R91385 R91386 R91387 R91388 R91389 R91390

Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch Subject Code: R91301 RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

The objective of the course is to introduce the basic methods of conducting research, explore ideas in formulating research objectives and hypotheses and sample framework for undertaking research studies through well designed and structured questionnaires. Also it is intended to facilitate for the development of an insight into different statistical tools for data analysis, interpretation and presentation of reports in different functional areas of management. *Statistical table is required for students at the time of examination Unit – 1:Introduction: Nature and Importance of research, the role of business research, aims and types of social research, research process - primary data and secondary data, Questionnaire and schedules as tools of collecting data. Sampling design and sampling procedures. Diagrammatic and graphical presentation of data. Tabulation of data and general rules of tabulation. SPSS for tabulation and SPSS and Report Presentation- Mechanics of report writing, preliminary pages, main body and appendices including bibliography. Unit – 2:Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study. Unit – 3:Statistical Tools-I: Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation- Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications. Unit – 4:Statistical Tools-II: Time series, utility of time series, components, measurement of trend through Method of Least Squares, Moving averages, and Graphical methods. Index Numbers: Laspeyres’s Index, Paasche’s Index, Fischer’s Ideal index, Time Reversal and Factor Reversal tests. Unit – 5:Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA – one way and two way classifications and Chi-square test, Association of attributes and inferences. References Donald R. Cooper, Pamela S. Schindler: Business Research Methods, 8/e, TMH, 2009. Gaur: Statistical Methods for Practice and Research, Sage Publication,2009 Bhandarkar & Wilkinson: Methodology and Techniques of Social Research, Himalaya, 2009 Bajpai: Business Statistics, Pearson, 2009. Dipak Kumar.Bhattacharya: Research Methodology, Excel Books, 2009 William G. Zikmund: Business Research Methods, Cengage, 2006. Alan Bryman & Emma Bell: Business Research Methods, 2/e, Oxford, 2008. Shajahan: Research Methods for Management,3/e. Jaico, 2009 Richard I Levin & David S.Rubin: Statistics for Management, 7/e. Pearson, 2008. C.R Kothari: Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2009. C.B. Gupta & Vijay Gupta: An introduction to Statistical Methods, Vikas, 2009. J.K.Sachdeva: Business Research Methodology, Himalaya,2009 Nargundkar: Marketing Research Tests and Cases, TMH, 3/e,2009 Narayana Reddy,Acharyulu: Research Methodology and Statistical Tools, Excel, 2009

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3/e..B.PhD/Pre M. Unit – 4:Companies Act.Basic concepts related to excisable goods. Performance and discharge of contracts. Contract of Agency. Conditions & Warranties.Syllabi for Pre. Assessment procedure. B. Procedure for advance payment of tax and tax deducted at source. Discharge of Parties. Gross Total Income. & liabilities of Directors. 2009 K. References Akhileshwar Pathak: Legal Aspects of Business. Powers.R. Pearson Education. W. Performance of Contract of Sale. Types of endorsements. Excel Books. 2006 B. Unit – 5:Direct and Indirect Tax: Income Tax Act -1961 .Promissory Note.Bansal: Business and Corporate Laws. Unlawful and illegal agreements. and Basic concept of VAT. .Vashisht: Direct Taxes. Capacity to contract and free consent. Legality of object. Excel Books.D. Company Meetings. Central Excise Act -1944: . 2008. C. Winding-up of a Company.Phil/Pre MS. & Cheque. classification of goods. Bulchandani: Business Law for Management. Consideration. Holder. 1956: Steps and procedure for incorporation of the company. 2009 Tulsian:Business Law. 2009. 2009-2010 Batch Subject Code: R91351 BUSINESS LAW AND REGULATIONS The objective of the course is to enable students understand and appreciate the legal and regulatory framework of Indian operations of business. 5/e. 2008 Kuchal: Business Law. Latest edition.e. 28/e.Important Provisions of Income Tax Act: Assessment year –Assesee.1881: Negotiable Instruments. Resolutions. 2009 . N. TMH.f. Pearson Education.N.Gulshan: Business Law. Company Management–Appointment of Directors. Himalaya. and their definitions and characteristics. Contingent contracts. Latest edition. Sale of goods Act -1930: General Principles. Remedies for breach of contract. Vikas. Himalaya. 2/e.S. Lal: Income Tax and Central Tax : Law and Practice.Maheshwari & Maheshwari: Business Law and Regulation. Unit – 3:Negotiable Instruments Act . Bills of Exchange.Holder in due course.2008 S. S. duties.B.Kapoor: Mercantile Law. Offer and Acceptance. TMH. Unit – 2:Contracts-II: Indemnity and guarantee.L. Sultan Chand & Sons. Lal & N. Unit – 1:Law of Contract -1872 :Nature of contract and essential elements of valid contract.

Cases in capital budgeting. Marketable securities: characteristics. equity capital and retained earnings. Richard A Brealey.Capitalisation. Management of receivables and Management of inventoryThe importance of current assets management in working capital planning. 2006 ***** Syllabi for Pre.PhD/Pre M. Indifference Point/Break even analysis of financial leverage. An overview of Managerial Finance functions . Equity. Cases. References MY Khan and PK Jain: Financial Management--Text and Problems.Maheswari: Financial Management. cost of equity.2009 Srivastava: Financial Management and policy. Unit – 4:Working Capital Management: Components of working capital. Chakraborty. Marketable security alternatives. Unit – 3:Capital Structure and Dividend Theories: The Modigliani Miller Theory. 2007 Rajiv Srivastav & Anil Mishra: Financial Management.Relevance of dividends. 8th edition. John Tennet: Guide to Financial Management.W. I. 2007. net working capital. Pitabas Mohanty: Principles of Corporate Finance. EBIT-EPS Analysis. Vikas. Oxford. gross vs. Importance of cost of capital in capital budgeting decisions. 13/e Cengage. determinants of working capital needs. Pearson. Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. 2007. cash management techniques/processes. Average rate of return and Time-Adjusted methods: IRR and NPV. MacMillan.f. Rao and Sen : Financial Management and control. Rights issue. Planning of working capital. 2009. Himalaya. Unit – 2:Capital Structure Decisions: Concept and measurement of cost of capital. Besley and Brigham: Essentials of Managerial Finance. Pandey: Financial Management. Kogan Page. Walter Model and Gordon Model. TMH. Viva. PHI-2006 Vishwanath: Corporate Finance. After the completion of the course. and Excess present value index. Bonus shares. Brigham: Corporate Finance. TMH. 2009-2010 Batch Subject Code: R91352 FINANCIAL MANAGEMENT The objective of the course is to provide the necessary basic inputs and tools to manage the finance function. selection criterion. 2007. Franklin Allen. the students should be able to understand the management of finances of the business organization *The students need Discounting Table and Annuity tables for the examination Unit – 1: Introduction to The Finance Function and Capital Budgeting – Objective: Profit or Wealth Maximization and EPS Maximization. the operating cycle approach. 2008. cash budget. Van Horne: Financial Management and Policy.2/e. weighted average cost of capital and marginal cost of capital.Time value of money: present value.– Basic strategies for cash management. Declaration and payment of dividends. Collin Barrow: Practical Financial Management. Bhattacharya. S. NOI Theory and Traditional Theory –A critical appraisal. Financing of working capital through Bank finance and Trade Credit – Recommendations of Tandon and Daheja Committee on Working Capital. operating leverage and composite leverage.e. 9/e Vikas.Dividends and value of the firm . the MM hypothesis. 2006 Chandra Bose D: Fundamentals of Financial Management. A Focused Approach Cengage. Sage. M.Nature and techniques of capital budgeting: Payback method. NI. Stewart C Myers.Phil/Pre MS. 2006. share-splits. Unit – 5:Management of current assets: Management of cash. 2009 Berk: Financial Management. Debt vs. Michael C Ehrhardt Eugene F.2009 James C. .N. 2007. financial leverage. preference shares. 2009. Profitability index. future value of money and the basic valuation models.Capital structure vs financial structure . Pearson.

PHI. Solution methodology of Simplex algorithm. Criteria For Decision Making Under Risk and Uncertainty. Games with Saddle Point. 2009 Gupta and Khanna: Quantitative Techniques for Decision Making.Panneerselvam: Operations Research. Ravindran. PHI. Mujumdar: Quantitative Techniques for Business managers. Simulation: Nature and Scope. J. 2009. Inventory Example. Steps In the Decision Making. Gillett: Introduction to Operations Research. Cengage.Taha: Operations Research: An Introduction. TMH. Graphic Displays of the Decision Making Process.–Analyzing and Defining the Problem. Duality Principle .Phil/Pre MS. Pure Strategies. Sharma: Operations Research: Theory and Applications. Unit – 4:Game Theory and Decision Analysis: Introduction – Two Person Zero-Sum Games. Solution Methods of Games without Saddle point – Algebraic. Solution of the Transportation Problem.e. Pearson. 2008. Traveling Salesman Problem. 2009. Selvaraj: Quantitative Techniques. Role of Random Numbers.f. Developing A Model. Rules of Dominance. Render:Quanititative Analysis for Management. Unit – 3:Replacement Model: Replacement of Capital Cost items when money’s worth is not considered. Single service station and finite population. 2007. 2008 Sivarethinamohan: Operations Research. Poisson Arrivals and Exponential Service times. Applications. 2008. Group replacement of low cost items. the Assignment Model. Anderson. Excel. HPH.R. PHI. Decision Analysis: Introduction to Decision Theory. Types of models. *The students have to be provided with Random Number Table to solve problem in the examination Unit – 1:Introduction and Linear Programming: Nature and Scope of O. Sweeney. arithmetic methods. Simulation Languages. 2009 Sridharabhat: Quanititave Analysis for Business Decisions.K Bharadwaj. 2009. 10/e.Syllabi for Pre. 2008. Different Queing models with FCFS Queue disciplne: Single service station and infinite population. Mixed strategies. K. Williams: Quantitative Methods for Business. R. W. Typical Applications of Operations Research . Decision Trees. Replacement of Capital Cost items when money’s worth is considered. HPH. Wiley.2009. References Hillier/Lieberman: Introduction To Operations Research.Phillips. Queuing Examples. TMH.Solberg: Operations Research. 2009. Macmillan. Types of simulation. 2009-2010 Batch Subject Code: R91353 QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS The objective of the course is to provide the basic tools of Operations Research in solving the management problems through modeling and using mathematical approach. Primal . The Expected Value Criterion With Continuously Distributed Random Variables. A.Dual Relationships. Definition of the Dual Problem. the Different environments In Which Decisions Are Made. TMH. Linear Programming: Graphical Method. Artificial variables. Hamdy. Simplex Method. Unit – 2:Transportation and Assignment Models: Definition and Application of the Transportation Model. Multi service station models with infinite population. R. ***** . Unit – 5:Queuing Theory and Simulation: Basic Elements of the Queuing Model.PhD/Pre M. 2008.

8/e PHI.Product and Process Design: Product and Process Development. Martinich: Production and Operations Management.e. & C. Acceptance Sampling. ***** . Job Design. TMH. 2/e. Unit – 4:Work Study & Quality Management: Method Study. Scheduling In Mass. 2009 S N Chary: Theory and Problems in Production and Operations Management. Work Design. W. TMH.P. Operations or Production.Syllabi for Pre.Loading. Specification of Organisational Policies For Smoothing Capacity Utilization.E. Value Analysis. Layout of Facilities.World class production .project crashing – optimum cost and optimum duration. References Chase. 2009.PhD/Pre M. 2009 Buffa: Modern Production Operation Management. Pearson. 2009 Aswathappa:Production & Operation Management. Wiley. 2009. 2008 Young: Essentials of Operations Management.Phil/Pre MS. Jacobs: Operations Management for Competitive Advantage. Optimisation of Product/Process Layout. Unit – 2:Facilities Management & Aggregate Planning: Location of Facilities. Aggregate Planning : Preparation of aggregate demand Forecast. Manufacturing Process Technology. Sage. Slack: Operations Strategy: Pearson. Shop. Excel.R. : Drawing networks – identifying critical path – probability of completing the project within given time. 2009 Donald Waters: Operations Management. Cengage. 2009 Kachru: Production and Operations Management. Assignment and Sequencing. Larry Ritzman and Manoj Malhotra: Operations Management. Six Sigma. TMH.M. Wiley 2009. Control charts for variables and control charts for attributes. Total Quality Management and ISO 9000 series standards.2009. Joseph S.f. Aquilano. Kogan Page. HPH. Methods of Production Control . 2009. 2009 Mahadevan:Operations Management. 2009-2010 Batch Subject Code: R91354 PRODUCTION AND OPERATIONS MANAGEMENT The Objective of the course is to enable students to understand the basics of one of the functional areas of management viz. 2009.T. Determination of feasible Production Alternatives and Determination of Optimal Production Strategy. Work Sampling. Line of Balance. Shop Type Production. Industrial Engineering Techniques. Evans: Principles of Operations Management. POM scenario Today . Unit – 3:Scheduling: Scheduling In Job. Saxena: Production and Operations Management. Quality management: Economics of Quality Assurance Inspection and Quality Control. Work measurement. Historical Development of POM. Unit – 5:P. Lee Krajewski. *The students need Statistical Table to solve problem Unit – 1:Introduction: Overview of Production and Operations Management (POM) Function.

Earl’s Multiple Methodology. 2009. MRP. Obrein: Management Information Systems. Integrated Management Systems. Wards Model.Laudon.V.Olson: Management Information Systems.Murthy: Management Information System.S.ERP Modules: Finance. Need for Security. Unit – 3: Induction to ERP: Overview of ERP. Prototype and End User Computing. Strategies to Attain Success. 2009. Maintaining ERP & IS. business value of security and control. ERP System Options and Selection. Quality Management System.f. Reduction in Cycle Time. Monk: Concepts in ERP. Methods of minimizing risks IS Audit. Manufacturing and Production Systems. TMH. Cengage. 2009. Materials Management System. ensuring system quality. ERP in Practice. Unit – 1: Introduction to IS Models and Types of Information systems – Nolan Stage Hypothesis.Syllabi for Pre. 2009 Dharminder and Sangeetha: Management Information Systems.PhD/Pre M. C. TMH. IS Strategic Grid. Irvin McGraw Hill. Increased Flexibility. Pearson. Plant Maintenance System. User Training. Improved Resource Utilisation. et al: Management Information Systems. Types of Information Systems Unit – 2: IS Security.Post. On-Time Shipment. Case Studies. Integrated Data Model. Improved Information Accuracy and Design Making Capabilities. Unit – 5: ERP Implementation and Maintenance: Implementation Strategy Options. References Gordon B. Turban. Tata McGraw-Hill. Excel. TMH. Davis & Margrethe H. . Potter: Introduction to Information Systems. ERP proposal Evaluation. Improved Supplier Performance. W. Rainer. Control and Audit– System Vulnerability and Abuse. Alexis Leon: ERP (Demystified). 2009-2010 Batch Subject Code: R91355 MANAGEMENT INFORMATION SYSTEM (MIS) The objective of the course is to provide the basic concepts of Enterprise Resource Planning and Management of Information System.e. 2009 Gerald V. Better Customer Satisfaction. Application Packages.Phil/Pre MS. Pearson 2009 Miller:MIS—Cases. Reduced Quality Costs. Features of Successful ERP Implementation. Pearson Education. 2009. 2009 Olson: Managerial Issues of ERO. Unit – 4: Benefits of ERP: Reduction of Lead Time. ERP Market. Foundations of IS in Business. Soft Systems Methodology. Accounting Systems. Sales and Distribution Systems. Critical Success Factors. TMH. 2009 David L Olson: Managerial Issues of Enterprise Resource Planning Systems. Human Resource Systems. MRPII and Evolution of ERP.2009 James A. 2009 ***** . Vaman. International Edition-2009. System Develop Life Cycle. David L Anderson: Management Information Systems. McGraw Hill. Deciding Combination of Methods. Outsourcing. Obstacles of applying IT. C Laudon and Jane P. Business Modeling. Himalaya. WILEY-India. 2009 Motiwala:Enterprise Resource Planning. Socio-Technical Systems Approach (Mumford). 5/E. Reasons for the growth of ERP. 2009.

Ethics as a Luxury – Earlier attempts at Ethics in Industry – Justification for Ethics – Effect of Migration of National Character – Shadow Economy – Basic Principles in Ethics –Corporate Climate and corporate climate audits – Political Issues – Nature and theory of Ethics – The Naturalistic fallacy – G. SIDBI. Unit 3: Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline – Salient Issues in Ethics and Commerce.Phil/Pre MS. legal regulatory systems. sole trading. Excel. Pearson. First-Mover disadvantages. Corporate Social Responsibility. PHI.Chandrasekaran: Corporate Governance & Social Responsibility. Forms of Entrepreneurship: Small Business. and to motivate the student to start his/her own enterprise. TMH. 2009 H. HPH. Nandan: Fundamentals of Entrepreneurship. Risk Reduction strategies.2009 A. Imitation strategies and Managing Newness Unit 2: Aspects of Promotion: Generation of new entry opportunity.e. Corporate Governance Models. IFCI and IDBI. Technological Competitiveness. Market scope strategy. Unit 1: Nature of Entrepreneurship. References Robert D Hisrich. joint stock company and other forms. SWOT Analysis. W.Capitalism at crossroads – Historical perspective of Corporate Governance – Issues of Corporate Governance – Theoretical basis of Corporate Governance – Corporate Governance mechanisms – Indian Model of Governance – Good Corporate Governance – Corporate Governance committees – OECD Principles – Indian Committee and guidelines – The confederation of Indian Industry’s initiative. Financing by Commercial Banks. 2009-2010 Batch Subject Code: R91356 ENTREPRENEURSHIP AND GOOD GOVERNANCE The objective of the course is to make students understand the nature of entrepreneurship. 2009. Michael P Peters. partnership.S.Major steps in product development. TMH.2009.Ethical investing.Balachandran & V. Unit – 5: Corporate Social Responsibility: System Concept of Business Society – Social Responsibility – Social Responsibility tools – approaches to Ethics – Corporate Social Accountability – Business in a Social World – Ethics and Social Responsibility – professional ethics – Ethics of practicing company secretaries. 2009 Bholanath Dutta:Entrepreneurship—Text and Cases. 2009 Cont---2 . Financial Aspects: Sources of raising Capital.f.Gitarani: Corporate Governance. so that they would become the best entrepreneurs / managers of the corporate world. Himalaya. Importance in Indian Economy. Characteristics. Qualities and skills of an Entrepreneur. New Financial Instruments. 2009 C. Entrepreneur scenario in India and Abroad.NABARD. Viva. KVIC. Barringer: Entrepreneurship. functions of entrepreneur. Entrepreneurship Promotion Schemes of Department of Industries (DIC).Frenando: Corporate Governance. 2009 David Martin: Corporate Governance.C.V. RK Mishra. 2009 Vasanth Desai: Entrepreneurship. PHI.E. Pearson. APSFC. Government Grants and Subsidies.Moore’s Philosophy. Debt-Equity. Excel.PhD/Pre M. Dean A Shepherd: Entrepreneurship.Murthy: Business Ethics & Corporate Governance. Ronald D Francis & Mukti Mishra: Business Ethics. Unit 4: Understanding Corporate Governance: Corporate Governance. 2009. NSIC.Syllabi for Pre. 2006 V. patents and trademarks. Types of ownership. Intellectual Property RightsProject Planning and Feasibility Studies. The objective of the course is to enlighten with the fragrance of Corporate Good Governance and Business Ethics.

MD.Syllabi for Pre.e. MUTHUTAMAN B. W.NTPC TITLE CREATING TALENT INCUBATORS Executive BAJAJ RAJIV. Pearson. MD.Phil/Pre MS. Godrej Boyce Mfg. CEO & Founder.2009.f.GANESH. CDs (EXCEL MULTIMEDIA) AUTHOR AGARWAL G. Spice Corp ***** . Paragon International. EXPERIENCE: MY FIRM AND MY Managing Director-Bajaj Auto JOURNEY GODREJ J N ((Entrepreneurship) Chairman & MD. 2009 Laura P Hartman & Abha Chatterjee: Business Ethics. Chairman. THE ENTREPRENEUR MANAGER PRASHANT TEWARI. 2009-2010 Batch -2- Subject Code: R91356 A.Fernando: Business Ethics. TMH.K Director-HR. Finance.PhD/Pre M. Global Director. Mukund Ltd. USV Ltd K. Tutor Visa DIVYA MODI. 2/e.C. 2009 Tripat Kaur: Values and Ethics in Management.Ltd BAJAJ NIRAJ.

PHI. MN Arora: Cost Accounting. and their control. fixation of selling price. types of comparisons. material Vs. P. cost sheet and tender and process costing and their variants. 2008. John Wiley. The management process and accounting . 2009-2010 Batch Subject Code: R91357 COST AND MANAGEMENT ACCOUNTING The objective of the course is to enable the students the components of product cost their calculation methods. Flexible budget. 2009 Bamber: Managerial Accounting. analysis of variance. charging general and specific fixed costs. New Delhi. Unit – 2:Costing for specific industries: Unit costing. Pearson. Pearson. different types of budgets: sales budget. TMH. estimated cost. Lin: Cost Management a Strategic Emphasis. purchase budgets. Zero Based Budgeting. 2009. standard costing vs. Unit – 1:Introduction: Management accounting Vs. financial accounting. allocation and apportionment of overheads. profit planning. W.K. Jain: Management Accounting: Theory and Problems. advantages. standard costing and marginal costing. inter-process profits. Himalaya.PhD/Pre M.3/e 2009 Thukaram Rao: Cost and Management Accounting. desired level of profits. Prerequisite for the course is Knowledge of Financial Accounting and Analysis taught in First Semester of the programme. cost concepts and managerial use of classification of costs. 2009. PHI. Kalyani. budgetary control. costing for by-products and equivalent production. Master budget. Allen: Cases In Management Accounting & Control System. 2008.Narang: Cost and Management Accounting. Application of Marginal costing in terms of cost control . Unit – 4:Budgetary Control: Budget.Y. 2009 James Jiambalvo: Managerial Accounting.Jain and K.f. key or limiting factor. Performance budgets. Cengage.L. An introduction to cost audit and management audit.N. TMH. 2009. Cash budget. selection of suitable product mix.Break-evenanalysis: Application of BEP for various business problems.2006 M.Phil/Pre MS.Cost analysis and control: Direct and Indirect expenses. budgetary control.P. level of activity planning. closing down or suspending activities. 4/e. Pearson Education. job costing. labour variance.Arora: Cost and Management Accounting. Vikas. standard costing vs. An introduction to activity based costing and Life Cycle Costing. Manash Gupta: Cost Accounting Principles and Practice. Sales and Profit variance. References M. material variance. 2008. Inter-firm comparison: Need for inter-firm comparison. dropping a product line. Production budget. New Age International. calculation of machine hour rate. steps in budgetary control. Closing down a plant. 2009. diversification of products. 2008 Blocher. Cost accounting vs. 2009 Bhahatosh Banerjee: Cost Accounting Theory and Practice. ***** . Unit – 3:Marginal Costing: Introduction. Horngren: Cost Accounting. make or buy decisions.Syllabi for Pre. Cookins. Chen. treatment of normal losses and abnormal losses. Unit – 5:Standard Costing: Standard Cost and Standard Costing. Colin Drury: Management and Cost Accounting.Khan. Charles T.e. role of accounting information in planning and control. S.

HPH. Macmillan. References Tarek Khalil: Management of Technology—The Key to Competitiveness and Wealth Creation. Unit – 4:Technological Forecasting For Decision Making: The Definition of Technological Forecasting. Norma Harison and Samson: Technology management – Text and cases. Boston. Industrial Design. 2009. 2009 V. Project Planning and Control. R and D and Competitive Advantage. P. INNOVATION Marico Industries Ltd KANJILAL JAWAHAR Director-Rich Media & MBP. Krishnamacharyulu: Management of Technology.f. Cengage. 2009. Forecasting System Inputs and Outputs. Nokia Asia Pacific Singapore. Project Selection Formulae. 2009. TMH. 2009 Shane: Technology Strategy for Managers and Entrepreneurs. McGraw Hill.Techniques For Creative Problem Solving. DCF and Other Techniques of evaluating R&D ventures.N. Krishnamacharyulu & Lalitha: Management of Innovation. Project Termination. ***** .2009. CDs (EXCEL MULTIMEDIA) AUTHOR TITLE MARIWALA HARSH INSTILLINF THE ‘DNA’ OF Chairman & Managing Director.2009 Khandwala: Corporate Creativity. 2009. Technological Innovation as a Conversion Process.Syllabi for Pre. Price of technology transfer. Commercialisation of Research Outcomes.Phil/Pre MS. Unit – 3:Research and Development: Programme Planning and Control. Organisation For Technological Forecasting. Unit – 2:Financial Evaluation of Research and Development Projects: The Need For Cost Effectiveness.Rastogi: Managing Creativity. TMH. Risk as a Factor In Financial Analysis. 2009. Classification of Forecasting Techniques. Allocation of Resources.PhD/Pre M. *Students need Discounting Table and Statistical Table to solve problem Unit – 1:The Process of Technological Innovation: The Need for a Conceptual Approach. Current Status. TMH. Portfolio Planning. White: The Management of Technology & Innovation. Resource Allocation to R&D. 2009-2010 Batch Subject Code: R91358 MANAGEMENT OF TECHNOLOGY The Objective of the course is to expose students to the importance of technology in conduct of business and its skillful management for optimum results. New Product Development.e. Factors Contributing to Successful Technological Innovation.K. Pearson Education. Unit – 5:Transfer of Technology: Modes of technology transfer. R&D Financial Forecasts. R&D Strategy In the Decision Making Process. Pearson. Negotiation for price of MOT. Developing Indigenous Substitute For Raw Materials. Market Research For Developing New Products.Narayanan: Managing Technology and Innovation for Competitive Advantage. 2009. W. Strategies For Research and Development: R&D as A Business. Resource Allocation and Management. Himalaya. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest. Selection and Implementation of R&D Strategy. Product Architecture and Design For Manufacture.New Product Development: New Product Development as a Competitive Strategy.

Strategy and culture connection . Unit – 2:Tools and techniques for strategic analysis . PHI. Ireland & Hoskisson: Management of Strategy.David: Strategic Management Concepts and Cases. Unit – 3:Strategy Implementation: Strategy and Structure.Types of Strategies – offensive strategy. 2009. Impact Matrix and the Experience Curve. Concepts and Cases.Organisational Values and Their Impact on Strategy – Resource Allocation as a vital part of strategy – Planning systems for implementation. PharmaMed Press. TOWS Matrix.Strategy Formulation . Fred R.2009. Exit and entry barriers Tailoring strategy to fit specific industry and company situations. Lumpkin: Strategic Management – Creating Competitive Advantage. Market Life Cycle Model . Excel. 2009.and Organisational Learning. Thomson 2009 Allan Afuah. Objectives. Takeovers and Joint Ventures .T. Environmental Scanning: Industry and Competitive Analysis – Methods. IE Matrix. BCG Matrix.Strategy and Corporate Evaluation and feedback in the Indian and international context. Unit – 1:Introduction. defensive strategy. The Grand Strategy Matrix. Saloner: Strategic Management. 2009.Strategic surveillance -strategic audit . TMH. 2009-2010 Batch Subject Code: R91359 STRATEGIC MANAGEMENT The Objective of the course is to enable students have a grasp of various business strategies in general and functional management areas. Cont-----2 . the concept of core competence. 2009 Azhar Kazmi: Business Policy & Strategic Management: TMH. VSP Rao: Strategic Management. Strategic Management Process. Generic Strategies.Syllabi for Pre. 2009. Unit – 5:Strategy Evaluation and control – Establishing strategic controls for Measuring performance – appropriate measures. Evaluating company resources and competitive capabilities – SWOT Analysis – Value Chain Analysis and Competitive advantage. 2009 Hill: Strategic Management an Integrated Approach. Himalaya. 2009 Hitt. W.Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance . 2009 Ranjan Das: Crafting the Strategy: Concepts and Cases in Strategic Management. Financial Management.f. GE Model. TMH. 2009 Johnson:Exploring Corporate Strategy.Diversification Strategy : Why firms diversify. Wiley 2009 P. Ajit Prasad: Extremely Short cases in Strategic Management.Subbarao: Strategic management. strategies and competitive advantage in diversified companies and its evaluation. Mission. It will provide a strategic orientation in conduct of the business Prerequisite The subjects such as Management Theory and Practice. strategies for Mergers. Strategy and Leadership. Developing a strategic vision.Management of Strategic Change. 2009 Subbaro Ch: Compete or Forfeit—Competitive Strategies for Pharmaceutical Industry.Strategies for competing in Globalising markets and internet economy .Porter's Five Force Model. HRM. Excel-2009 Wheelen & Hunger: Concepts & Cases in Strategic Management and Business Policy.e. Policies – Factors that shape a company’s strategy. Biztantra. different types of diversification strategies. Acquisitions.Concepts in Strategic Management. Thompson & Strickland: Strategic Management. Pearson. TMH. TMH.Operationalising and institutionalizing strategy . Business Models: A Strategic Management Approach. Unit – 4:Turnaround and Diversification Strategies: Turnaround strategy .strategic information systems – problems in measuring performance – Guidelines for proper control. References Gregory Dess and G. Production and Operations Management taught in First and Second Semesters of the programme. Marketing Management.Phil/Pre MS.PhD/Pre M. Pearson 2009.

Phil/Pre MS. Monitor Groups.f. And Chairman & CEO. Reliance Industries Limited DUBEY RAJEEV Executive Vice-President. ESCEM B School. HCL MANAGING FUTURE. Chairman. MANAGING THE FUTURE – EVERIASTING TAKEAWAYS GIANETTI PRETI VYAS.PhD/Pre M. 2009-2010 Batch Subject Code:R91359 CDs (EXCEL MULTIMEDIA) TITLE AUTHOR NADAR SHIV. USA OJHA NIKHIL P ENHANCED COMPETITIVENESS – AN ANTIDOTE TO MANAGING FUTURE. HCL Technologies Ltd FULLER MARK B. France CHANDRASEKHAR S President HR. A CONCEPTUAL FRAMEWORK FOR Convention Chairman and Founder.e. M&M. SPEED &AGILITY ***** . -2- W.Syllabi for Pre. DESIGN AS A STRATEGIC Chairperson – Vyas Gianetti Creatives DIFFERENTIATOR STEVENS ERIC Prof of Marketing.

G and Kanuk L. EKB Model.Consumer Motivation. Brand Loyalty and Repeat Purchase Behaviour.Phil/Pre MS. Perception. Attitude Formation and Attitude Change. New Age International.K. Paragon International. Schiffman. consumer safety. 4/e. 8/e. Cengage Learning. Cross Cultural and Socio– Cultural Influences. ***** . Unit – 1:Introduction to Consumer Behaviour. 2009-2010 Batch Subject Code: R91360 CONSUMER BEHAVIOUR The objective of the course is to enable students to understand the perspectives of Consumers and their buying behaviour. Information Processing. Howard-Sheth Model.Cengage. W.2009. 7/e. 2009 Michael R. 2009 K. TMH. Consumption and evaluation. Consumer Behaviour and Marketing Strategy.PhD/Pre M. 2008 Henry Assael: Consumer Behaviour.PHI. Black Well: Consumer Behaviour. Purchase. Consumer Disputes Redressal agencies and Commission. Unit – 2:Social and Cultural Environment: Economic. Pearson. Jerry C. Excel. TMH.Evolution of Consumer Behaviour. Psychographic Dimensions. designing persuasive communication and Diffusion of Innovations. Pre-purchase Processes. Social Stratification. Pearson. environmental concerns. 2009 Kazabi Batra: Consumer Behaviour. Consumer Protection Act 1986. Post Purchase processes. legislative responses to consumerism and marketer responses to consumer issues. consumer privacy. 2009 Matin Khan: Consumer Behaviour & Advertising Management. Olson: Consumer Behaviour & Marketing Strategy. Unit – 3:Communication and Consumer Behaviour: Components of communications process.f. L. Personal influence. References David L Loudon and Albert J Della Bitta: Consumer Behaviour. Models of Buyer BehaviorHoward Model. 2009 Suja R Nair: Consumer Behaviour--An Indian Perspective. 2008. Webster and Wind Model. 2009 Kumar:Conceptual Issues in Consumer Behaviour.2007 Peter: Consumer Behaviour and Marketing Strategy.Srivastava & Sujata Khandai: Consumer Behaviour. Unit – 4:Consumer Decision Process: High and Low Involvement.Syllabi for Pre. The pre-requisite for this course is Marketing Management offered in 1st semester.Paul Peter. Personality. 2008 Roger D. Unit – 5:Consumerism: The roots of consumerism.L: Consumer Behaviour.2007 J. Understanding consumers and market segments.Solomon: Consumer Behaviour. HPH. Reference Groups and Family Influences.6/e. Demographic. consumer information.e.7/e. TMH.

Convexity.Bailey: Fundamentals of Investments. The P/E ratio or Earnings Multiplier Approach. strategies and pricing.e. 2009. Martin J. b) Security Analysis: Macroeconomic analysis.Kevin: Security Analysis & Portfolio Management. 2007 John C. Arnold. This paper is focuses on the application of theory to practice. References Prasanna Chandra: Investment Analysis and Portfolio Management. Markowitz Portfolio Theory. TMH. The Single-Index Model.Alexander and Jeffery V. Bond pricing theorems. S. Excel. Futures and other Derivatives. interest rate futures. 2009 William F. intrinsic value and market price. Securities Markets.Brown: Investment Analysis Portfolio Management. 2008. Bhat: Security Analysis and Portfolio Management. 2009-2010 Batch Subject Code: R91361 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT The objective of this course is to provide the conceptual and analytical frame work of Security Analysis and Portfolio Management and make them proficient in understanding the dynamics of securities market. Elton.Growth of mutual funds in India. Price /Sales ratio. Swaps contracts. Economic value Added (EVA). Prentice Hall. John Wiley & Sons.f. 2009. 2009 V. 2009. Himalaya. Alan J Marcus and Pitabas Mohanty: Investments. Bond immunization. Gordon J. Pearson Education. Unit – 5: a) Derivatives: Overview of derivative markets. duration. valuation and management: Interest rates.Pearson education 2009.Focus on India. Frank K. option strategies and option valuation. option markets. Fischer and Ronald J.Reilly and Keith C. Technical analysis. 2008 Wizards of Dalal Street.Hull: Options. Trader Psychology. Futures markets. W. Charles P. Edwin J. Gruber: Modern Portfolio Theory and Investment Analysis. Cengage. 2009. Unit – 1:Investments: The Investment environment: Classification and functions of financial markets and financial instruments. 7/e. Robert A. Simplifying Technical Analysis. Unit – 4: a) Equity: Analysis Valuation and management: Discounted Cash-flow techniques: Balance sheet analysis. performance measurement with changing portfolio composition. Donald E. Passive Bond Management and active bond management strategies.Avadhani: Securities Analysis and Portfolio Management. Industry and company analysis. Arbitrage Pricing Theory. Cengage. Unit – 3:Fixed – income Securities (Bond): Analysis. 2009 CNBC TV 18 CDs Systematic Investment Planning. how securities are traded. 2005 Global Investment Gurus. b) Portfolio management: Mutual funds . Performance evaluation of mutual funds. 2007. 2006. Stock index futures. Asset Pricing Models-The Capital Asset Pricing Model. 2009 ZVI Bodie.Phil/Pre MS.Syllabi for Pre. Kumar:Corporate Financial Management.Strong: Derivatives – An Introduction. Measuring Bond Yields. Mean-variance approach. Prentice Hall. The passive and Active strategy. 2005 Derivatives. 2008. Price/Book value. Unit – 2:Portfolio Theory and Capital market theory: The returns and risks from investing.PhD/Pre M. Jones: Investments – Analysis and Management. 6/e. 5/e. 2006 ***** .Jordan: Security Analysis and Portfolio Management. Sharpe.A. John Wiley. TMH. Pearson. Dividend discount models. Portfolio selection-efficient portfolios. Alex Kane. Structure.

Selection and Performance. Unit – 5:Recruitment and Selection Practices Abroad . Reviewing the application and résumé. ***** . Paragon International. Unit – 3:Pre-employment Testing. Providing talk.PhD/Pre M. Innovative recruitment sources. Guidelines for releasing and obtaining Information. Assessment Center-Integrity Testing Drug testing.Barrick: Human Resource Selection. Personality Measurement Test. Electronic resumes. Planning basic questions.f.2009.Syllabi for Pre. 4/e.Phil/Pre MS. testing advantages and disadvantages. Sanjay Srivastava: Case Studies in HRM. effects of practice and coaching. Background check policy. Personality Assessment. W. Key competency category. Proactive and reactive recruitment. Use of performance test. Encourage applicant to talk. Interviewing. Daine Arthur:Recruiting. Pearson. Cengage. 2006.Mental Ability. Unit – 1:Recruitment Challenges. The prerequisite for this course is Human Resource Management. Gareth Robert: Recruitment and selection. Graphology. Jaico. test validation. Electronic Recruitment. PHI. .e. Probing questions. Unit – 4:Ability Tests. competency based lead-ins. Job descriptions. 2009. Robert Edenborough: Assessment Methods in Recruitment. International electronic recruitment electronic Web sources. Excel.Performance tests and. Gatewood. Additional types of questions. reference check.K. Workers ExpectationsRecruitment Sources.Chanda: Recruitment and Selection. Unit – 2:Interviewing. testing categories. Computer based testing. Questioning techniques to avoid. Kogan. Generic competency Questions. 2008.How to make recruitment efforts succeed.Case Studies References Phillips: Strategic Staffing. 2009. N. Mechanical ability test. Field. 2009-2010 Batch Subject Code: R91362 RECRUITMENT & SELECTION The objective of this study is to enable the student to specialize in the process of Recruitment and Selection with a special focus on pre-employment tests and measuring competencies. 2008. 2007. Selecting & Orienting New Employee. Competency Based questions. Career web sites.

Gordon S.BI Market Business Query & Reporting-Production Reporting. References Cindi Howson: Successful Business Intelligence.Right Time Data. and Visualization Core Concepts Pearson Education. 2005 Marakas: Modern Data Warehousing.Dash Boards-Performance Management. 2009.Data Modeling-OLAP tools.Mallach: Decision Support and Data Warehousing Systems. W. 2008 Berson Smith: Data Warehousing.Pearson Education.Business IT partnership.Components of BI Architecture-BI Frontend.Market Research Function with organization. Tata McGraw-Hill.Agile Development Techniques-Enterprises Vs Department BI-Business Intelligence Competency Centre-BICC Guiding Principles Unit – 3:Market Intelligence: Knowledge most important asset of a company.2008 Carlo Vercelise: Business Intelligence & Data Mining. Wiley -India.Syllabi for Pre.Measuring Success of Business Impact-ROI-LOFT Effect Unit – 2:Data Management and BI Organizing for Success Data Quality-Data Architectures-Master Data Management.Pearson. 2/e.PHI Learning.Prabhu: Data Warehousing.Tools for Data mining – Application of DW and DM Unit – 5:Future of BI: Emerging Technologies-Predicting future-BI search and Text AnalysisAdvanced Visualization.Nature & Scope of Qualitative Data – Designing Research – Managing Results – Knowing Future.Linoff: Data Mining Techniques. Unit – 4:BI Through Data Warehousing: Online Analytical Processing (OLAP). 2008 Turban:Business Intelligence. Martin Callingham: Market Research.Markas: Decision Support Systems.OLAP& OLTP systems.Data base Segmentation. Data Mining 7 OLAP.Hybrid IT-Business person. Kogan Page.R. Wiley-2009 ***** .e.2/e. Unit – 1:Introduction: Business Intelligence from business side.Rich Reportlets – The future beyond technology.S. Berry.A.f. Data Warehousing (DW) to Data Mining (DM)-. Tata McGraw Hill.2008 Efrem G.Waterfall Development process.PhD/Pre M. BI organizing for Success: Requirements driven BI-Relevance to Continental Gate Agents. 3/e. Tata McGraw Hill.Managed Query Environment-OLAP tools in open Source domain.2008 George M. Mining. 2009-2010 Batch Subject Code: R91363 BUSINESS INTELLIGENCE The objective of the course is to make the students proficient in the tools and techniques of Business Intelligence making use of Data mining and Data Warehousing processes.Success of Business Impact.2004 C.Phil/Pre MS. 2007 Michael J.BI and Business Value.

Springer link. Sridhara Bhat: Logistics and supply chain management. Managing Uncertainty in a Supply Chain. Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics– Global alliances –Issues and Challenges in Global supply chain Management – Case studies. management and strategy and some current research areas in supply chain management. Supply chain performance in India. Expanding Strategic Scope. *The students need Statistical Table to solve numerical problems. Unit – 1:Understanding the Supply Chain: Objective and Importance of Supply Chain Process View of Supply Chain. Pearson. The Work of Logistics. 2009-2010 Batch Subject Code: R91364 LOGISTICS AND SUPPLY CHAIN MANAGEMENT The Objective of this course is to gain the knowledge of possibilities of efficient optimization and management of operation in integrated supply chains and also the ability to apply them in the enterprise reality. transportation. Aggregate Planning in Supply Chain: Role of aggregate planning. Achieving Strategic Fit. 2009. Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance. sourcing and pricing. Designing and Planning Transportation Networks: Transportation in a Supply Chain. Aggregate planning Strategies . Design options for Distribution network.PhD/Pre M. Sage Publications.5: Logistics and Supply chain relationships: Identifying logistics performance indicators – Channel structure – Economics of distribution –channel relationships –logistics service alliances. Logistical operating arrangements. Cont--2 . Rajasekhar & Acharyulu: Logistics and Supply Chain Management. The course will also strengthen the holistic view on supply chain operations. Determining optimal level of product inventory. Case studies Unit – 4: Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain and procurement strategies. Donald J. Obstacles to Achieving fit. 2008 Donal Waters: Global Logistics.global operating levels – interlinked global economy .Phil/Pre MS.3Planning and Managing inventories in Supply Chain: Managing Economies of Scale in Supply Chain. 2006. Logistics: The Logistical value preposition. Factors influencing Distribution network design.2009. Case studies Unit – 2:Designing the Supply Chain Network : Role of distribution in the Supply Chain. Case studies Unit .The Global supply chains .ss References Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. 2009. 2009. Facilities. Excel. Information Technology and Coordination in a Supply chain. Models for facility location and capacity allocation. Pricing and Revenue Management in a Supply Chain. John T Mentzer: Supply Chain Management. The role of network design in the Supply Chain. Planning and Operation. Marketing Management and QABD taught in second semester of the programme.Bowersox and David J. information. Frame work for Network design decisions. Supply chain Synchronization .Closs: Logistical Management: The Integrated Supply Chain Process. Himalaya. Inventory planning and economic theory aberrations. Competitive and Supply Chain Strategies. Third edition.e. Kogan Page. Consequently the course provides advanced knowledge about logistics and their supporting systems from a supply chain perspective. Case studies Unit. 2009 Christain schuh et al:The purchasing chess board. Prerequisite for the course:. inventory.f.Knowledge of Production and Operations Management. Framework for Structuring drivers. TMH.Syllabi for Pre. W. Managing Global logistics and Global supply chains: Logistics in a global economy – views of global logistics. Planning Demand and Supply in a Supply Chain: Demand Forecasting in Supply Chain: Components of forecast and forecasting methods. Logistical operations.

Asst Vice President. W. TMH. Cengage Learning. DS Group ***** .W. MANAGEMENT SHARMS SUMAN.Schary. Pearson.Gattorna and D. Excel. 2008 Rahul V Altekar: Supply Chain Management. Keong Leong. Dell India. 2009 Shah: Supply Chain Management. 2008.Walters: Managing the Supply Chain. 2008 J. Macmillan.Phil/Pre MS. Concepts and Cases.e.A Balanced approach. Keah Choon Tan: Principles of Supply Chain Management.PhD/Pre M. Head Process. DEVOLOPING GOOD SUPPLY CHAIN Vice President and GM. Joel D wisner. PHI . 2009 Excel Multimedia – CDs: Author Title AGARWAL KAPIL. Accenture Ind Pvt Ltd ANANDAN RAJAN. 2009 Kachru: Logistics and Supply Chain Management. Tage Skjott-Larsen: Managing the Global Supply Chain.L. 2009-2010 Batch -2- Subject Code: R91364 Philip B.f.Syllabi for Pre. COLLABORATION AND BEST Madura Garments PRACTICES IN SUPPLY CHAIN DAWAR SANJAY MANAGEMENT Associate Partner. 2008 Rangaraj: Supply chain Management for competitive advantage. Viva.

Sales promotion and Distribution.DAGMAR Approach to set objectives – Arriving and allocating Budgets – Measuring IMC Performance – Media Function – Basic Media Strategy – Using Various Media (Television. 2009 Cont----2 CDs (EXCEL MULTIMEDIA) . 2008 Batra: Advertising Management. Unit – 3 : Advertising and Branding: Brand Planning. Radio. Unit – 1: Introduction to Marketing Communications and Advertising: Marketing Communication – Integrated Marketing Communication (IMC). Pearson Education. Jaico. Pearson.Effects of Advertising.Syllabi for Pre.New Trends in Advertising – Creating Advertising.Brand Perception and Brand Strategy – Subtleties and Celebrities – Brand Equity and pricing decisions – Cost to Server Consumers – Service Quality and Branding – Retailing impact on branding – Online Brand Equity and Offline Brand Equity.2008 W.2009. J. R. Unit – 2: Managing Advertising : Advertising planning – Target Marketing – Defining prime prospects – planning and positioning Advertising – Setting objectives.PhD/Pre M.Phil/Pre MS. 2009 Helen Edwards & Derek Day: Creating Passion Brands. 2009. Newspapers & Magazines). Karen Whitehill King. 16/e. Cengage Learning. Tata McGraw Hill. PHI. Paragon International.C.f. Macmillan.2007 Rodney D Ryder: Trademarks. Tata McGraw-Hill. 2009 Sharma & Singh .e.Bhojanna: Advertising an IMC: Excel.IMC in Marketing Mix –Structure of Advertising World.Ramesh Kumar: Marketing and Branding. Himalaya.Creative Strategy & Execution. Pearson Education. 2009 Terence A Shimp: Advertising and Promotion. Advertising and Brand Protection. Readings and Cases-The Indian Context. Implication for Communication and Promotional strategies Branding: Product Concept –Unique Selling proposition – Product Management – Product & STP-Reverse Engineering – Framing Product Line Unit – 4: Branding Concepts: Managing Brand power – Brand Life Cycle – Brand AssociationsBrand Extension.Brand loyalty-Brand Positioning. Kogan Page. 2009 Tapan K Panda: Building Brands. Murthy& . Unit – 5: Brand Extension Strategies in Indian Context – Branding Commodities. Thomas Russell: Advertising Procedure.Bhatia: Marketing Communication and Advertising.Global Advertising Agencies and Global markets-Advertising Agency Management. 2008 Chunawala: Advertising . 2008 Jason Hartman: Brand of Chocie. Mahendra Mohan: Advertising Management.Planning & organization – Setting objectives – level of decision making. Excel.-Brand Response – Brand Experience – Brand Aesthetics – Awareness & Brands – Brand Elements – Brand Positioning pit falls – Brand Repositioning.Managing Brands with current trends of Advertising – Competing Brands. 2009-2010 Batch Subject Code: R91365 MARKETING COMMUNICATIONS The objective of this course is to make the student proficient in promoting an organization through advertising and branding in contemporary styles. Pearson-2009. Kumar:Consumer Behaviour and Branding: Concepts.Purpose and Function of Advertising in Marketing Mix – Advertising and Psychology – Advertising and Buying Behavior – Advertising Strategy. W.2009. 6/e. References Kruti shah & Alan D’Souza: Advertising and Promotions.2005 S. Advertising.Rolan Lane.Symbiotic Branding – Directness and Subtlety in Advertising appeal.

Momentum Strategic 21st century Consultants Pvt.B MD. AIMA CNBC TV 18 CDs • Strategies for becoming Customer Focused Organisation • Brands that made India 2008 • Most Trusted Brands.S Chief (Marketing and Sales) Asian paints BAWARE RAVI. 2006 ***** . CONNECTING ACROSS Mocormiok tribune professor of technology GENERATIONS CREATING INDIAN And Director center for research in BRANDS technology & Innovation BIYANI RAJESH BAID POOJ Winners of 3rd National Computation for Management. SAWHNEY MOHANBIR.Syllabi for Pre. The Tata Iron and Steel Co. W.e.PhD/Pre M. SEN ANAND KANSAL RAHUL JEJURIKAR RAJESH Subject Code: R91365 TITLE PRODUCT BRANDS TO COMPANY BRANDS TRUE NATURE OF BRANDING THE THIRD WAVE OF BRANDING CHADHA DHAREN. Building Successful Brands in MD. Studies (NCMS). Ltd. Ltd MUTHURAMAN. MTR Foods Ltd.B. 2009-2010 Batch -2AUTHOR SURESH J. ANAND K.f.Phil/Pre MS. CEO & Exec Director.

Banking Innovations.Fabozzi & Franco Modigliani: Foundations of Financial Markets and Institutions. Role of IRDA. factoring definition.Syllabi for Pre. venture capital financing. An update on the performance on Non-statutory Financial organization like IFCI. 2009-2010 Batch Subject Code: R91366 FINANCIAL INSTITUTIONS. Pearson . Anthony Saunders and Marcia Millon Cornett: Financial Markets and Institutions. Monetary Policy and techniques of monetary control of RBI. interest rates.2009 ***** .Khan: Financial Services.e.The Non-banking financial Institutions: Structure and functioning of Unit Trust of India and Mutual Funds. Listing trading and settlement. 2009.Gurusamy: Financial Services and System. References L. Unit -2:The banking and Non Banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. The Indian Financial System and Development. 2008. portfolio managers. functions.f. MARKETS AND SERVICES The objective of the course is to provide to students an understanding of Financial Markets. Nanda Gopal: Emerging Financial Markets. Govt. underwriting. and NPAs.. consumer credit and hire purchase finance. Financial Sector reforms after 1991 Regulatory and Promotional Institutions: Function and Role of RBI. Co-operative banks. Frank. SIDBI. 2009. The Role of AMFI. Himalaya. TMH. 2009 Pathak:Indian Financial Systems. Vasant Desai: Financial Markets and Financial Services. Unit -5:Investment Banking: Introduction. Commercial paper and certificate of depositsSecurities markets – Organisation and structure.2009 Rammohan: Regulation of Financial Intermediaries in Emerging Markets. Himalaya. Financial system and economic development . Bank capital – adequacy norms and capital market support.role. Oxford University Press. 2009.Y. bills discounting. Competition. W. the major institutions involved and the services offered within this framework. IRBI. Unit -3:Financial and Securities Markets: Structure and functions of Call Money Market. Indicators of Financial Development. advantages. Functions and activities.J.Phil/Pre MS. and SFCs .Bhole: Financial Institutions and Markets. Prentice Hall. Vasant Desai.2009. Excel. NABARD. GIC and other insurance companies. Fee-based / Advisory services: Stock broking. evaluation and forfeiting.2009 Meir Kohn: Financial Institutions and Markets. TMH. credit rating. The problems of competition.PhD/Pre M. Growth of Indian Mutual funds and its Regulation. SEBI and Regulation of Primary and Secondary Markets Unit -4:Asset/fund based Financial services – lease finance. Pearson. TMH. Insurance Companies – Structure and Investment Pattern of LIC. Government Securities Market – T-bills market. Sage. initiatives to strengthen the co-operative banks. 2009 M. Nalini Prava Tripathy: Financial Services. Unit -1: Introduction: The structure of financial system. 2009. Commercial Bills market.M. housing finance. S. The role and functions of SEBI. debenture trustees. Equilibrium in financial markets. Challenges of Insurance Sector. 2008. Justin Paul and Padmalatha Suresh: Management of Banking and Financial Services. Cengage.2009. bankers to an issue. Pearson. innovation. spreads. Challenges faced by investment bankers.

2009. 2009 ***** .K. 2009-2010 Batch Subject Code: R91367 MANAGEMENT OF INDUSTRIAL RELATIONS The objective of the course is to give a good understanding of dynamics of Industrial Relations against the backdrop of monitoring and regulatory environment in India. 1948 . Unit -4:Labour Legislation-I –Factories Act. Unit -2:Collective Bargaining: Nature and legal framework of collective bargaining – Levels of Bargaining and Agreements. 2009. Pearson.Grievance Handling Employee Grievances – Causes of Grievances –Conciliation.Cases and Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in India.Management and Employer organizations – Introduction – origin and growth. The Payment of Bonus Act. 2009 Arun Monappa: Industrial Relations. nature and scope of industrial disputes . 1936. 1923. Memoria and Gauskar: Dynamics of Industrial Relations.Change in the Labour-management relations in the post-liberalised IndiaChanges in the legal frame work of collective bargaining. improved work relations. negotiated flexibility.Non-Union firms –Management of Trade Unions in India. TMH. PHI. public sector bargaining and social security – Negotiating techniques and skills –drafting of an agreement. 2009 Tapamoy Deb:Managing Human Resources & Industrial Relations. Trade Unions and Labour Legislation. Sinha: Industrial Relations.The Payment of Wages Act.f.Syllabi for Pre. Excel. 2009.Employee Participation . Unit -1:Industrial Relations : Economy and the Labour Force in India – Approaches to Industrial Relations – Industrial Relations in Comparative Frame work. Unit -3:Tripartism and Social Dialogue: Types and levels of Tripartism – social dialogue and the Reform Process – Strengthening tripartite social dialogue – Role of government in industrial relations. Industrial Disputes: Meaning. Himalaya.Quality of Work Life.Padhi: Labour and Industrial Laws. Oxford University Press.Phil/Pre MS.Code Discipline.2009 B D Singh: Industrial Relations & Labour Laws.Managing good industrial relations. 1948. Unit -5:Labour Legislation II: Industrial Disputes Act.e. Excel. productivity bargaining.PhD/Pre M. Minimum Wages Act. 2009. B D Singh: Industrial Relations. National wage policy – Contemporary issues in Wage systems. P. Arbitration and Adjudication procedural aspects for Settlement of Grievances –Standing Orders. Workmen’s Compensation Act. ESI Act. 1926 and Legal framework-Union recognition-Union Problems. 1948. Trade Unions. 1965. Excel. References C S Venkataratnam: Management of Industrial Relations. 1948.introduction-Definition and objectives-growth and structure of Trade Unions in India-Trade Unions Act . W.

Controlling and Reporting project objectives.2008. Human factors in project Evaluation and control. financial Module. Organization strategy and structure and culture.f.PhD/Pre M. Approaches to project screening and selection. Project management and future current and future trends in project management. P. risk management an integrated approach. UNIT-4 Leading Project Teams Building a project Team. monitoring project performances. PHI. R. UNIT-3 Project Execution Initiating the Project. 2009-2010 Batch Subject Code: R91368 PROJECT MANAGEMENT The objective of this course is to lay an important foundation to students in managing projects with a special focus on every phase such as project planning. Panneerselvam.Project Management Research in brief. UNIT-1 Introduction Introduction-Project management-What is Project Management-why Project Management-Project Lifecycle.e. SPD. creating a culture for Project Management. setting up a monitoring and controlling process. Work breakdown structure. Senthilkumar: Project Management. UNIT-2 Project Planning Project Planning Defining the project. Earned value management. Negotiations UNIT-5 Performance Measurement and Evaluation Project control cycles. virtual project teams.Cappels: Financially Focused Project Management. achieving cross. stake holder management.Pinto: Project Management-Pearson Education-2009 Larry Richman: Project Management-PHI. 2008 Thomas M. ***** . Larson: Project Management-Tata McGraw Hill-2008 Enzo Frigenti: Project Management-Kogan. Forma of organization structure. Project termination. W. Managing Risk-Four Stage Process . monitoring and evaluation. organization culture. Anita Rosen: Effective IT Project Management-PHI-2008. Project Management today. conducting project Evaluation. Characteristics of a Effective project Team. Conflicts management.Syllabi for Pre. 2009 Guide to Project Management Body of Knowledge (PMBOK® Guide) of Project Management Institute. USA. SPD.Phil/Pre MS. 2008 Jeffery K. execution. Types of project terminations. 2008 Scott Berkun: Project Management. References Gray. cost Management.functional cooperation. Getting Approval and compiling a project charter. Creating a project Budget.

Unit 3: Valuation: Introduction to Financial Valuation – Importance of Valuation – Building Financial model – Deriving Free cash flows – Weighted average cost of capital – Sensitivity analysis Comparable Company Analysis – Discounted Cash flow analysis. Unit 5: Risk Modeling: Value at Risk – Option payoff and profit patterns . 2009 Michael Rees: Financial Modeling in Practice.e. Excel.Ho. Marshall & Bansal: Financial Engineering: A complete Guide to Financial Innovation. 2009.2008 Chandan Sengupta: Financial Modeling Using Excel and VBA. PHI.2004.PhD/Pre M. Subbarao & Parvateesam: Financial Engineering. Y. 2008 K Scott Proctor: Building Financial Models with Microsoft Excel: A Guide of Business Professionals. Unit 4: Portfolio Models: Calculating Portfolio means and variances – Using Excess return matrix in Spread Sheet – Ways of calculating Variance-Covariance matrix – Estimating Betas and Security market line. Wiley Finance. 2/e. 2009-2010 Batch Subject Code: R91369 FINANCIAL MODELING The objective of this course focuses on modeling as a generalized subject.f.Applications for Capital Markets.How financial models work. The course will focus on conceptualizing relationships that apply to variables in a given situation and the manipulation of variables for an end-objective. Sang Bin Lee: The Oxford Guide to Financial modeling-. Participants will take part in a project to create a financial model from scratch by programming Excel and in the process. Massachusetts Institute of Technology Press. 3/e Massachusetts Institute of Technology Press. W. applying theory to practice. ***** . Unit 2: Financial Statement Modeling – Modeling and Projecting the financial statements – Project Finance.Phil/Pre MS. Corporate Finance. Oxford University Press.Credit Risk modeling – Option pricing models. Risk Management and Financial Institutions.2004 Keith A Allman: Modeling Structured Finance Cash flows With Microsoft Excel: astep by step guide.Debt Repayment schedules – Projecting the income statement – Projecting the Balance statements – Projecting the cash flow Statements. 2001 Benninga Simon: Financial Modeling.Syllabi for Pre. Wiley Finance. 2004. 2007 Thomas S. Wiley Finance. Wiley Finance. regardless of the functionality a participant comes from. Unit 1: Introduction to Financial modeling-Types of financial models – Model Design – Identifying the purpose and mode of use of Model – Flat payment schedules-Future values and applications – Multiple Internal Rates and Return. Simon: Financial Modeling. References Benninga.

Retail organization structures.Allocation of merchandize. customer satisfaction after sales service etc. Andrew J Newmann & Petes Cullen: Cengage Learning. References Levy & Weitz: Retailing Management . Human resources & Administrative Strategy: Designing the organizational structure for retail firm . 2009 A. ***** .Growth strategies .e. Unit -1:Introduction: Advent of retailing -Functions of retailing . Unit -2:Merchandising and pricing strategies: Merchandize planning . THE CHANGING FACE OF Chief Executive.f. 2009 Sathish Taneja: Franchising.PhD/Pre M.Strategic retail planning process .Phil/Pre MS. Swapna Pradhan: Retailing Management Texts & Cases. Excel. TMH. Kogan Page. Technopak Advisors Pvt Ltd. Unit -5:Retailing in India: The present Indian retail scenario – Factors affecting retailing in India – Region wise analysis of Indian retailing – Retailing opportunities in India.Types of retailing -Customer buying behavior-Retailing Strategy: Target market & Retail format . Pearson. Reliance Retail-Delhi RETAILING IN INDIA SINGHAL ARVIND Chairman. prompt delivery. 2009-2010 Batch Subject Code: R91370 RETAILING MANAGEMENT The objective of the course is to enable students to develop a deeper insight into the functioning of Retailing Sector with a special focus on merchandising and store management. CRM in retail management. Pearson Education. HPH. Fernie: Logistics & Retail Management. 2009 Arif sheik: Retail Management.Retail pricing strategies –Approaches for setting pricing – Pricing adjustments – Using price to stimulate retail sales – Promoting the merchandise – Implementing an advertising plan. Unit -3:Store Management: Objectives of a good store design –Store design – Store layout – Space planning – Merchandise presentation techniques and atmospherics.Lamba: The art of Retailing. 2009. 2009 CDs (EXCEL MULTIMEDIA) TITLE AUTHOR SALUJA NAVNEET. 2009. TMH.Syllabi for Pre.Factors to be considered for retail planning. W.Sources of merchandize Category Management .2008 Sivakumar:Retail Management.Buying systems to stores . Unit -4:Location strategies: Shopping centers –Freestanding sites – Location and retail strategiesFactors affecting the demand for a region or trade area –Factors affecting the attractiveness of a site.J. Paragon International. Barry Berman Joel &R Evans: Retailing Management-A Strategic Approach. 2009. 2009 Diamond: Retail Buying. 2009. TMH.

Pricing and Valuing Swaps. John C Hull: Options. Oxford. Major types of Swaps. 2008 Don M Chance. Credit Swaps. Concepts and Problems. Unit I: Introduction to Derivatives – Development and Growth of Derivative Markets. Dubofsky. 2009 David A. Future Markets. PHI.Kumar. Hedging Strategies. Financial Derivatives. 2009. Option Strategies. Trading with Options. The Black – Scholes Merton Model. Using futures. Currency Swaps. 2008. Excel. Evolution of Swap Market. Advanced Option Strategies.f.Sridhar: Futures and Options. Structure of Options Market. Robert Brooks: Derivatives and Risk Management Basics. Unit III: Options – Distinguish between Options and Futures. giving them the knowledge of basics in Derivatives. Currency futures and Forwards. References Jayanth Rama Varma: Derivatives and Risk Management.Gupta: Financial Derivatives: Theory. Fundamental linkages between spot & Derivative Markets. Futures and other derivatives. Types of Derivatives. Pearson .e. Cengage. using Swaps to Manage Risk. Prentice Hall.Phil/Pre MS. Option Pricing Models: The Binomial Model. Equity Index Swaps. ***** . Shroff Publishers and Distributors. Determination of forward and future prices. 7th Edition. A. Features of Swaps. The Role of Derivatives Market. 2008. Currency Options. 2009 S. 2009-2010 Batch Subject Code: R91371 DERIVATIVES The objective of this course is to make students efficient in the area of Derivatives. Unit IV: Basic Option Strategies.S. Mechanics of future markets. Equities & Commodities. Credit Risk in Swaps. Unit V:Swaps – Concept and Nature. etc. Commodity Swaps. TMH. Principles of Option Pricing. Interest rate futures. Thomas W Muller.N. Unit II: Future and Forward Market structure of forward and Future Markets. Uses of Derivatives. 2008. W. TR: Derivatives Valuation and Risk Management.Syllabi for Pre. 2009 Mishra: Financial Derivatives. Hedging with Options. S.L.PhD/Pre M. Uses & Misuses of derivatives. Interest Rate Swaps.

the training centre in its environment.Syllabi for Pre.(Reference 2) References Raymond A Noe: Employee Training and development.Self Awareness Questionnaires. role of the training system with evaluators from other constituencies.2006. 2008.2008. Udai Pareek: Training for Development. modular approach to programme design. Excel Books. Unit 4: Evaluation of Training : Issues for evaluation. trainers role. Fundamental Interpersonal Relations Orientation – Behavior (FIRO-B). Developing Group And The Climate: the social process – three aspects. overview of training process. trainers language of resistance. Vistaar Publications. outlining programme sequences and themes. W. couching counseling and mentoring.Characteristics.Robins: Training in Interpersonal Skills. Unit 3 : Training Methods. crises dilemmas and resolution in institution development. Assumption for prevailing and alternative concepts of training. two dilemmas of development. composing the detailed syllabus. learning on the job – nine training requirements methods. G Pandu Naik: Training and development. trainers-researchers.Phil/Pre MS. PHI. TMH. Unit 2 : Designing the Program-Designing the successive approximations.Nick Blanchard. learning process and facilities. Trainers And Training Style: Personal needs of trainers. James Thacker: Effective Training.2007. some questions for trainers to study.4/e. the training climate. Training And Training System Development. culture and other contexts. Establishing the objectives and preparing the partners. Rolf P Lynton. training strategy. creative problem solving. indicators of group development.PhD/Pre M.Action research by trainers.2009. five steps in program design. clarifying individual motivation for training. trainers style. 3/e. empowering people through delegation. Stephen P. Pearson Education . tasks of the training system.f. trainers realness under pressure. the dynamics of developing training systems. monitoring and improving training during the programme. training methods compared with objectives.e. Organizational collaboration through clarifying needs. institutional climate for trainers. dilemmas.system goals and approaches to system development. Post training support for improved performance at work. events-reflection-experience. Unit 5 : Training instruments – Self-assessment exercise. action through training or action through force. 2009-2010 Batch Subject Code: R91372 TRAINING AND DEVELOPMENT The objective of this study is to specialize the HR students in the process of Training and Development . Setting goals for subordinates. consistent learning environment for participants. P. Unit 1 : Training Choices and Dynamics : What is training?. seven system functions with candidates for training.2008. 4/e. building in flexibility. R K Sahu: Training for Development: Excel Books. Action Research For Better Training. power and influence. Training Centre And Like Institutions. ***** .Two faulty juxtapositions. training schedules and time tables. working with teams.

Business Intelligence and Internet platforms. Cengage.2009 Becerra Fernandez: Knowledge management: An Evolutionary view. Data Warehousing and Data Mining. Himalaya. 2009 Sislop: Knowledge Management. etc. –Role of knowledge Management in Organisational Restructuring. 2009. Pearson.f. Barnes: Knowledge Management systems. Information Architecture: A three-way Balancing Act. Knowledge Management tools. Knowledge Management in Manufacturing and service industry. challenges and future of Knowledge Management. KM. the Indian experience.e.10step KM Road Map of Amrit Tiwana.Creative effective Knowledge Management Systems through Information Technology. References Mattison: Web Warehousing & Knowledge Management. web Portals. Business Ethics And KM. 2009 Fernando:Knowledge Management. Data-Information-knowledgeWisdom relationship. Wiley India. New Delhi. characteristics and components of organizational knowledge –Building knowledge societies. 2009 Debowski: Knowledge Management. 2009 Tapan K Panda: Knowledge Management. Vikas Publishing House. Unit 5: Implementation of Knowledge Management: Discussion on Roadblocks to success. Unit 1: The Knowledge Economy: Leveraging Knowledge. -The Mystique of a Learning Organisation. 2007 ***** . 2009 B. organizational knowledge. Unit 3: Future of Knowledge Management and Industry perspective: Companies on the road to knowledge management. Tiwana: The Knowledge Management tool kit. Unit 2: Knowledge Management and Information Technology: Role Information Technology in Knowledge Management Systems. PHI. Net Banking in India. The Promise of Internet and the Imperatives of the new age. 2009-2010 Batch Subject Code: R91373 KNOWLEDGE MANAGEMENT The objective of the course is to provide the basics of the emerging area of Knowledge Management to students.Phil/Pre MS. Pearson Education. Knowledge process.PhD/Pre M. Tata McGraw-Hill. Excel. ERP and BPR. Wiley Student Edition. 2009.Rathan Reddy: Knowledge management. Customer Relationship Management. 2009. 2/e. Warier: Knowledge Management. Stages of KM Process.Measures for meeting the challenges of implementing KM programmes. W. Unit 4: The Knowledge Process: Universal appeal.Syllabi for Pre. This course through light on few important concepts as Knowledge management and Information Technology. Knowledge Capital vs physical capital. Oxford University Press.

Geographic Expansion–Strategic Alternatives. Entry Strategies of Indian Firms.f. Sage.e. References Philip R. John J. Keegan: Global marketing Management. Francis Cherunillum: International Marketing. Product and culture. the strategic importance of international marketing . selecting an advertising agency. International market environment Business Customs in International Market. Unit -5:Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions . Sponsorship Promotion. Cengage. EXIM policy of India. Cateora. Unit -1:International Marketing: Scope and Significance of International Marketing. John L. brands in International Market. Unit -4:International Marketing Channels: channels –Distribution Structures. 2009 Roger Bennett & Jim Blythe: International Marketing Strategy Planning Market Entry & Implementation. Pearson. Direct Exporting . 2009. Public Relations and Publicity.Phil/Pre MS. 2009. trends in foreign trade. international market segmentation and targeting. Grey Market goods. Jain: International Marketing. Cengage. Michael Czinketa: International Marketing 8/e. Global Advertising and brandy. the Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. 2009-2010 Batch Subject Code: R91374 INTERNATIONAL MARKETING The objective of the course is to provide students with a perspective of International Marketing Management. Export Policy Decisions of a firm. ***** . University of Pittsburgh D SHIV KUMAR MD. The prerequisite for the course is Marketing Management taught in II semester. Pearson. International Market Entry Strategies: Indirect Exporting. Kogan. Export costing and pricing. 3/e. Subhash C. Domestic Purchasing. Graham: International Marketing. Ltd Japan. 2009. Sales Promotion. Marketing in transitional economies and third world countries. 2009. NEMER ANNE Associate Director. its environment and complexities. Personal selling. Export assistance and incentives in India. New products in Intentional Marketing.2009. Deloitte Tohmatsu Consulting MINDSET Co. Mathur: International Marketing. Sak Onkvisit. 2009. Nokia India. Distribution Patterns. 2009 CDS (EXCEL MULTIMEDIA) Author Title WATTS JEFFREY DEVELOPING GLOBAL Partner. Tata McGraw-Hill Co. Himalaya. Foreign Manufacturing Strategies With Direct Investment. International product life cycle.. Product saturation Levels in global Market. Global Pricing – Policy Alternatives. Transfer pricing. Factors effecting Choice of Channels. 2009. W. Unit -2:Canalising and targeting international market opportunities: regional market Characteristics. Ltd. Cengage. Differences between international and domestic marketing . Vasudeva: International Marketing.Syllabi for Pre. Export procedures and export documentation. Need for international trade.PhD/Pre M. Excel. Unit -3:International product management: International product positioning. 2009. Foreign Manufacturing Strategies Without Direct Investment. Isobel Doole and Robin Lowe: International Marketing Strategy. The management of physical distribution of goods. 2/e. Shaw: International Marketing Analysis and Strategy.

Gold Standard. HPH. 2009.Eun Choel and Risnick Bruce: International Financial Management. Pearson. accounts receivable management. 2009-2010 Batch Subject Code: R91375 INTERNATIONAL FINANCIAL MANAGEMENT The objective of the course is to provide students with a broad view of International Monetary Systems and its understanding to enable a global manager to do business in a global setting. Siddaiah: International Financial Management. Recent changes and challenges in IFM International Flow of Funds: Balance of Payments (BoP). David K. ***** . 2009.A Avadhani: International Financial Management. Click & Joshva D.Coval: The Theory and Practice of International Financial Management.International Cash management. Eiteman. TMH.f. Unit -5:Asset–liability Management: Foreign Direct Investment. Government influence on exchange rates – exchange rate systems. 2009. The prerequisite for the course is Financial Accounting and Analysis and Financial Management. the flexible exchange rate regime. trade finance methods. Indian BoP Trends. V. 2009 Alan C. Managing Foreign exchange Risk. inventory management. • Discounting and Statistical tables need be provided to students for examination.Stonehill and Michael H. Excel.Shapiro: Multinational Financial Management.Phil/Pre MS. 2009 T. International Capital structure and cost of capital. Jeff Madura: International Corporate Management. Export – Import bank of India. Theories of International business. Euro bond market. TMH. Yadav.Moffeth: Multinational Business Finance. International Business Methods. International arbitrage and interest rate parity. Cengage.Syllabi for Pre. References S. John Wiley. the Economic and Monetary Union (EMU). Factors influencing exchange rates. Pearson Education 2009. recent amendments in EXIM policy. nature and scope.G. International Portfolio Management. 2009 Reid W. Bretton Woods system. parallel loans .Apte: International Financial Management. Unit -3:Foreign Exchange Market: Function and Structure of the Forex markets.Currency Futures and Options Markets. Maurice D. the current exchange rate arrangements. International Financial Management. Euro credit market. Payment methods of international trade. Bond financing. International Financing: Equity. regulations and guidelines. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect – Fisher Effect. speculation in the forward market . Relationship between inflation. 10th edition. International Capital Budgeting. Ephrain Clark: International Finance. 2009 Srivastava: Multinational Financial Management: Excel. 2009. Factors affecting International Trade flows. International Stock market. 2009. W. 2009.PhD/Pre M. Arthur I. major participants. evaluation of floating rates.e. Macmillan. Unit -1:International Financial Management: An overview. Prentice Hall India.K Jain: Josette Peyrard and Surendra S. Fundamentals of BoP. Foreign exchange quotations. process of arbitrage. 2008 Madhu Vij: International Financial Management. Unit -4:Exchange Rates: Measuring exchange rate movements. P. P. TMH 2009. types of transactions and settlements dates. Cengage. Importance. Agencies that facilitate International flows. Unit -2:International Monetary System: Evolution. Accounting components of BOP.Levi: International Finance. Overview of the other markets – Euro currency market.

Rao: Performance Management and Appraisal Systems. Performance Management Systems and Appraisal Practices in some Asian Countries. Performance Review Discussion. Bharat Petroleum Corporation Ltd. Performance Management System in National Stock Exchange. PHI.V. Kandula: Performance management. Oxford Higher Education. Using Performance Management Systems. Response. 360 Degree or Multirater Assessment and Feedback Systems. 2005. 2009. Performance Management System in Dr. References T. Pearson Education. 2008. 2007.Phil/Pre MS.V. Kogan Page. T. Competency Mapping.PhD/Pre M. Case Studies -Integrating 360 degree Feedback with Performance Management System : TISCO. A. Data for HR Decision and Performance Improvements.Rao: 360 Degree Feedback and Assessment and Development Centres.f.e.S. 2009-2010 Batch Subject Code: R91376 PERFORMANCE MANAGEMENT The objective of the course is to provide an outline of performance management of individuals in the organization. Performance Management : From Systems to Spiritual Approach. Unit 1: Introduction to performance management. Performance Planning Development Review and Management System: NOCIL.Reddy’s Laboratories Unit 3: Making Performance Management Systems and Appraisals Work. ***** . Prem Chedda: Performance Management Systems. W. increasing self awareness and understanding: Self Appraisal.Deb: Performance Management. MacMillan. T. Monitoring Performance Planning Analysis and Development Systems. Potential Appraisal. Michael Armstrong: Performance Management. Herman Aguinis: Performance Management. Performance Management System in Infosys. Unit 2 Improving quality of performance ratings. Focusing on Team Performance for Better Results. Unit 5: Strategies for performance management.Kohli. Implementing Performance Management Systems. Unit 4: Rating-Less Appraisals for the future of performance management systems. The prerequisite for the course is knowledge of HRM. performance analysis. Benchmarking. 2005. Performance Management Systems and Appraisal Practices in India. 2008. 2009.: Aligning people to business goals. Dinesh K Srivastava: Strategies for Performance Management.Syllabi for Pre. planning performance for role clarity. Excel. Performance Management System in Titan. 2008. Excel. accountability and effectiveness.

Unit -3:The Application Control Framework-I : Boundary Controls. Ronald. Pamplin: CICA. References Ron Weber: Information Systems Control and Audit. Russel: The CISSP prep Guide. Efficiency. Organising Function. output Controls.Phil/Pre MS. 2006. Cannon. Pearson. Security Management Controls. Planning Function. TMH. Unit -5:Information Systems Audit and Management: Managing the Information Systems Audit Function. 2006.e. Processing Controls.India.Certified Information Systems Auditor. Alter: Information Systems. Evaluating System Effectiveness. 2009-2010 Batch Subject Code: R91377 INFORMATION SYSTEMS CONTROL & AUDIT The objective of the course is to provide students with a knowledge of control of Information Systems and Audit. Bergmann. Evaluating Asset Safeguarding and Data Integrity. Quality assurance Management Controls. Overview & steps in an Audit. Wiley. Concurrent Auditing techniques. Questionnaires . 2007 David Ricchiute: Auditing and Assurance Services.and Control Flowcharts. Cengage.f. Interviews. Systems Development Management Controls. Performance Management tools. James A. Operations management Controls. Controlling Function. 2009 ***** . Davis: IT Auditing. Leading Function. 2008. Database Controls. Unit -4:Evidence Collection & Evaluation: Audit Software. Code Review. 2/e. Cengage. Sybex. Staffing Function. Some Features of Information Systems Auditing. and Code Comparison. Pearson. 7/e. 2008.PhD/Pre M. 2006. The prerequisite for the course is knowledge of ERP & MIS. Unit -2:The Management Control Framework-I: Introduction. Input Controls. WILEY. Unit -1:Overview of Information System Auditing-Conducting an Information Systems Audit. W. Introduction. 1/e .Hall: Information Technology Auditing and Assurance. Study Guide.Syllabi for Pre. Test Data. Dreamtech.

1995. Mobilising and Managing Financial Resources-Foreign Contribution Regulatory Act (FCRA) – Registration of NGOs (Society Registration Act.Microfinance Products. 2009. Debadutta K.R. 1997 Choudhary D. Sterling. Bombay Public trust Act and Foundation Act. Unit-3: Managing for Effective Impact -Different approaches to measuring impact-The role of NGO managers learning and managing change. Unit-1: Understanding NGOs . 2006 Chandra Sneha Latha: Non-Governmental Organizations-Structure. Fredric Edmund Stiftfung. Prabhu Ghate. The Economics of Microfinance. Also how NGOs can leverage with Microfinance will be covered here.P.e. Structures and Systems of NGOs-Principles and models of NGO to develop structures-Vision and Mission of NGOs-People Management in NGOs-Recruiting.Role of Civil society in Social Change – Government Schemes in Social SectorInternational Schemes supporting NGOs and premier NGOs in India-Advocacy and Social Mobilization. 2001 Connors. Tract Daiina (Ed. John Wiley. New York. Companies Act)-Income Tax Act (sec35AC and Sec80G)-Tax Deduction at Source (TDS). Kanishka. 2009 Murthy. 2009-2010 Batch Subject Code: R91378 MANAGEMENT OF NGOS The objective of this course is to develop an insight into the functioning of Non-Government Organisations and understand different strategies for capacity building of NGOs.): The Non-Profit Management Hand book.1993.Syllabi for Pre.Roots of Microfinance: ROSCAs and Credit Cooperatives.Differentiation of Self Help Groups(SHG) and Joint Liability Group Model – Transaction cost and time for lending – SHGs cluster and Federations. ***** . Saad Publications. K. Unit-4: Strategy and management of Social Enterprise.: Voluntary Social Welfare in India.Labour laws-Audit Reports in NGOs.concept of civil society. W. 2009 Philip smith & Eric Thurman.Business Involvement Social Issues and OrganizationStrategies to create Business and Social Value-NGO Sector and emerging global economy.PhD/Pre M. Micro Financing Industry today. Panda. PHI Learning Private limited. Sage 2009.Phil/Pre MS. McGraw Hill Publication. Pruthi.Concept and back ground of NGOs-Types of NGOs and History of NGOs in India.G.Routledge.f. Operating politics and procedures. Wiley India. Unit-2: Strategy. Understanding Microfinance. Barefoot banking. Unit-5: Leveraging with Micro-Finance .Strategic Planning and Organization.2006. Microfinance in India.Agricultural Microfinance – Regulations and Supervision on Micro Finance Institutions – Role of NABARD. Ranjani K and Nitya Rao: Addressing poverty : Indian NGOs and their Capacity Enhancement in the 1990s.Controling Marketing Strategies. Beatriz Armendariz and Jonathan Morduch.K: NGOs in New Millennium. Sage.Developing and Organizing ResourcesDesigning Marketing Mix-Planning and Budgeting Marketing Mix. Reference David Lewis:The Management of Non-Governmental Development Organisations.Mutually aided co-operative societies – Microfinance credit lending models – Group Lending Methodology . Indian Microfinance – The Challenges of rapid growth. A Billion Bootstraps: Microcredit. 2009. Relevance and Functions. Karnakar.key management functions of leadership and governance relating to NGOs.Developing and retaining people in NGOs.2/e.

Defining sales territories-Procedures for designing territories.Channel Design Comparison – Implementation – Vertical Integration – Channel Management – Power & Conflict – Principles of Channel Management – Channel Information System.Need for Distribution Management.PhD/Pre M.Sales Objectives.Sales budget.Types of Sales organization structuresSpecialization within sales organization.Role of Marketing & Sales.International Sales and Distribution Management.Syllabi for Pre. Orient Longman Limited. Motivating & Evaluating Channel members. Excel.Marketing & personal selling Strategies – Sales Strategy – Developing sales forecast-Forecasting approaches. Sales and promotion Management.Relationship of flows to service levels – Channel levels – Service Channels.Linking Sales and Distribution Management. Donald J. Unit 3: Management of Sales – II: Concepts of Sales Organisation. Cengage.Compensating and Leading Sales force. TMH. 2009 ***** . 2008 John F Tanner Jr. 2007 Chunawala: Advertising.Phil/Pre MS.Dealers/ Stockists. Tanner : Sales Management.Roles. Bixby Cooper: Strategic Marketing and Channel Management. 2009.Assigning territories to people. HPH.e. 2009. Strategies and Tactics. 2007 Coughlan:Marketing Channels. Excel. Bowersox & M. Unit 4: Distribution Management: Definition.Sizing and Staffing the Sales force – Training and Motivating Sales Force.Sales force expenses – Marketing audit.Emerging Trends in Sales Management.retailer as a salesman – Trading /Retail Formats – E-Tailing – Wholesale – Functions & Classification – Major Wholesaling decisions. Unit 5: Designing Channel Systems: Channel Design factor – Channel planning process – Ideal Channel structure – Training. Earl D Honeycutt Jr & Robert C Erffmeyer: Sales Management. Pran Choudhury. Pearson. 2009. 2009 S L Gupta: Sales and distribution Management.1998 Subhash C Jain: Marketing Strategy.Buying Decision. Ricky Elliott & Alan Toop: Successful Sales Promotion. Unit 1: Introduction: Evolution of Sales Management. Types and Skills of Sales Managers. References Krishna K Havaldar & Vasant M Cavale: Sales and Distribution Management.Managing Territories-Sales Quotas.Distributors.Psychology in Selling. W. Unit 2: Management of Sales-I : Strategic Planning. 2008 Kazmi: Marketing Management.Transactional and Relationship Selling.Need for Distribution Channels – Value addition of Distribution Management.Sales force auditEvaluation of sales org. 2009-2010 Batch Subject Code: R91379 SALES AND DISTRIBUTION MANAGEMENT The objective of this course is to provide students a wonderful of opportunity of learning the basics and concepts of Sales Management and Distribution Management. Pearson.Marketing Channels. TMH.Sales Knowledge and Sales Related marketing policies.f.Evaluating and controlling the performance of sales force.Channel Formats.Nature and importance of Sales Management. Pearson Education.Sales Process.

Hertz Simulation and Hillier approaches. Cengage.2009. surplus life and surplus pay back. Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies. James P. Portfolio.3/e. Analysis. W. multi-period capital constraint and an unresolved problem. Risk adjusted rate of return. TMH. Pearson. Unit -2:Types of Investments and disinvestments: Project abandonment decisions. Corporate Finance. Alexander: Fundamentals of Investment 3/e Pearson. Modified IRR. NPV mean variance analysis. Financing Implementation and Review. Significance of information and data bank in project selections. Investment Decisions under capital constraints: Capital Rationing Vs. Scheduling and Controlling. Pearson. 6/e . Lorie Savage Paradox. 2008. Pandey: Financial Management. borrowing vs. New Delhi. I. certainty equivalents.Phil/Pre MS. equity for financial mergers. 2008. Leasing Vs.e. Sage. 5/e.M. cash vs. Portfolio Risk and diversified projects. Equivalent Annual Cost. Titman:Valuation. probability distribution of cash flows. Evidence of IRR. post pay back. MY Khan and PK Jain: Financial Management: Text. References Prasanna Chandra: Financial Management. 2008. sensitivity analysis and Monte Carlo Approach to Simulation. Adjusted NPV and impact of inflation on capital budgeting decisions. procuring. Unit -4:Strategic Analysis of selected investment decisions: Lease Financing. TMH. decision trees. Unit -5:Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: Capital Structure Theory –the Signaling Model. Multiple IRR. Lewis: Project Planning. 2005. 2008 Brigham & Ehrhardt: Financial Management. Hire purchase and Instalment decisions. Mergers and acquisitions in Capital Budgeting. Pearson. Bail-out pay back. Pure. Risk Analysis in Investment Decisions. Vikas 2009. Return on Investment. Text and Cases. Operating Risk. Terminal Value. The prerequisite for the course is Financial Accounting and Analysis and Financial Management. Unit -3:Critical analysis of appraisal techniques: Discounted pay back.Syllabi for Pre. 2009 Alan Shapiro: Capital Budgeting and investment Analysis. Problems & Cases. 2/e. PHI.TMH 2004.2008 Robert A Haugen: Modern Investment theory. 2009-2010 Batch Subject Code: R91380 STRATEGIC INVESTMENT AND FINANCING DECISIONS The objective of the course is to provide students with a knowledge of investment and Financing decisions from the strategic perspective. students need to be provided with discounting and statistical table for examination Unit -:Investment decisions under conditions of Risk and uncertainty: Concepts of risk and uncertainty. Prasanna Chandra: Projects: Planning.PhD/Pre M. simple and mixed investments. 7/e.f. single period constraints. 2009 ***** .TMH. 2008 Vishwanath.

Consolidating change: Actions to consolidate to change – Signs of consolidation of change caution to be observed. 2009. 2009. Kogan Page. Types of Change. Mike Green: Change management. Unit -1:Change Management: Introduction. 2009 French: Organizational Development and Transformation.Ramnarayan: Managing Change. 2009 Cont----2 . 2009. Unit -3:Change Diagnosis & Resistance to Change : Diagnosis Models and Component Analysis – diagnosing readiness to change. An overview of change. Managers as resistors to change .Cases Chipping Away at Intel. influence charts. 2007.e. V. Radha R Sharma: Change Management—Concepts and Applications. Thorn Hill: Managing Change. TMH. TMH. New Delhi. Unit -4:Implementing change: Organisation Development . Response Books.Response 2009.Meaning. cognitive and affective processes. Boeing. HBS Press. 2009-2010 Batch Subject Code: R91381 MANAGEMENT OF CHANGE The objective of the course is to enable students understand how to cope up with the changes that take place constantly in business. Akin: Managing Organisational Change—A multiple perspective Approach. Implementing Tata Business Excellence Model in Tata Steel Unit -5:Linking vision and Change: Content of meaningful vision – Strategies for communicating change. Weiss: Organisational Behaviour and Change--Managing Diversity.Cases.A Hewlett Packard Change Story: Managing a Merger. References Palmer.Phil/Pre MS. Nature and scope of OD Dynamics of planned change – Person-focused and role-focused OD interventions –Planning OD Strategy – Implementing change through OD. Kogan Page.f. Harvard Business Essentials:Coaching and Mentoring. Nestle. 2009 Robert A Paton and James McCalman: Change Management: A Guide to Effective Implementation 2/e. multiple cause diagrams. Appreciative inquiry and sense-making approachesContingency and Processual Approaches to implementing change. HBS Press. British Airways Swipe Card Debacle. Harvard Business Essentials: Managing Change and Transition.Syllabi for Pre. Cross cultural dynamics and Ethics. Unit -2:Mapping and diagnosing change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping. Passmore.suggestions to manage resistance.PhD/Pre M. Note: Cases in Reference 1 and 2. Dunford.A multidisciplinary approach. TMH. change programmes – change levers-Change as growth – change as transformation – change as turnaround – Value-based change Cases. change models.Pearson.Cases-Problems at Perrier.Resistance to change: Factors contributing to resistance. Cengage. A McDonald’s Change Story: Responding to Pressure. Stefan: Appreciative inquiry for change Management. 2009. Forces of Change. 2009.Change at Dupont. W. The prerequisite for the course is knowledge of HRM and Organisational Behaviour subjects.2009.Nilakant and S. Joseph W. 6/e. Roel of Vision at Mentor Graphics. recognizing resistance. Innovations at Wipro. An IBM Change Story: Transformational Change from below and above.

Ltd.e. VERMA YASHO V Director (HR & MS).PhD/Pre M. AIMA and Former CMD. MOBILIZING CHANGE THAPAR GAURAM Vice Chairman & MD. Sundaram Fastenses PANDA B J.f.000 BC Guru United 93 ***** . SUBIR RAHA President. China.M. MUTHURAMAN B MANAGING NEW INDIA: THE INDIA MNCs EMERGING LEADERSHIP: THE ROLE OF NEXT GENERATION POLITICIANS EMERGING LEADERSHIP: ACQUIRING A GLOBAL MINDSET SCHWARTZ PETER MEGA TRENDS OF THE NEXT Chairman Global Business Network DECADE Monitor Group CHEN HONG Chairman & CEO the Hina Group Inc.Syllabi for Pre. -2- W. Ballarpur Industries Ltd. TRUST AND Head(Knowledge Nanagement Group) INNOVATIVE CHANGE Mindtree Consulting Pvt.Phil/Pre MS. DATTA RAJ. 2009-2010 Batch Subject Code: R91381 CDs (EXCEL MULTIMEDIA) AUTHOR TITLE RAHU SUBIR.P. COLLABORATION. ONGC SAMPATH KUMAR MOORTHY President. Lg Electronics Ind Ltd CNBC CDs TV18 Some Inspirational Movies from Management perspective (Management of Change) English Hindi Telugu Gladiator LAGAN Sye Goal-I IQBAL Gamyam. Goal-2 Lakshya Victory Swadesh 10.

2/e.Management support systems – Managerial Decision Making and Information Systems – Computerized Decision support and supporting technologies .Knowledge acquisition . 2008.Modeling and Analysis – Certainty. Efraim Turban. Production Planning and Control Etc. PHI. Anderson: Introduction to Management Science & Quantitative techniques for Decision Making.Phil/Pre MS. W. 2008.Management support system modeling – Decision Analysis and alternatives – Multiple goals.f. and Support Unit 2: Decision Support System – Decision support systems configurations . 7/e. Tata McGraw-Hill . 8/e. Uncertainty and Risk .Syllabi for Pre. 2008. Probabilistic Models and Fuzzy Sets. Jay E.Decision-Making Systems . 2008. the DSS Development Methodology – Decision Support Systems Technology levels and tools . Lieberman: Operations Research: Concepts & Cases. George M.Marakas: Decision Support Systems in the 21st Century..The knowledge based management system – The Decision Support system Hardware – Decision support system classifications . Cengage. Pearson Education. Feasibility of DSS Technical’s and Financial viability Unit 5: Non-Optimising Models of DSS and Intelligent Decision Support systems – Artificial Intelligence – Concepts of Expert systems – Problems and limitations of Experts systems – Expert systems success factors. 2009 Hiller. 2000.Making and Computerized support.Simulation Techniques and Monte. Tata McGraw-Hill. 2009 Stevenson: Introduction to Management Science.DSS Development Unit 3:Developing Decision Support systems and Deterministic Models. References Macllah: Decision Support Systems and Data Warehousing.Models Required to Cope With Uncertainty. Tata McGraw-Hill. Unit 1: Decision. James A Obrien.Carlo Methods. Tata McGraw-Hill . 2009-2010 Batch Subject Code: R91382 DECISION SUPPORT SYSTEMS The objective of the course is to provide an understanding of Decision Support System for Management decisions.e.PhD/Pre M. Ting-Peng Liang: DSS and Intelligent Systems. ***** . Sensitivity analysis and Goal seeking . Aronson. George M Marakas: Management Information systems.Modeling. Unit 4: Application of DSS to Some Functional Areas of Management Like Finance. The prerequisite for the course is knowledge of ERP & MIS. Fuzzy DSS and Fuzzy Expert DSS. Marketing.

C.S. The present corporate world is eagerly waiting for professionals in Rural Marketing of their products and hence the course attains a huge importance. The prerequisite for this Course is Marketing Management which are being taught in 1st semester.Badi: Rural Marketing. 2009 K. Unit – 5: Innovation for Rural Market – Marketing Strategies – e –Rural Marketing – Agricultural Co – operative Marketing – Rural Market Mapping – Corporate Social Responsibility – Organised Rural Marketing – IT for Rural Development – e-Governance for Rural India.Differences in consumer behavior in Rural and Urban market.f. 2009-2010 Batch Subject Code: R91383 RURAL MARKETING The objective of this course is to offer students a beautiful opportunity to learn about the emerging Marketing technique Rural Marketing. Unit – 1: Introduction: Meaning .Syed Ferhat Anwar and Khalid Hasan: Marketing Practices in Developing Economy.V. Pearson Education. 2009 Kaushik Sircar: Rural Marketing. TMH. Unit – 3: Rural Marketing Mix: Rural Marketing Mix – Additional Ps in Rural Marketing – 4As of Rural Marketing Mix – New Product Development for Rural Market – Rural Market Product Life Cycle – Objectives behind new product launch – New Product development process.2008 ***** .Krishnamacharyulu. 2009 C K Prahlad:Bottom of the Pyramid.Habeeb: Rural Marketing in India. Himalaya. Excel. Lalitha Ramakrishnan: Rural Marketing: Text and Cases. Himalaya.2008 U. Unit – 4 : Rural Market Brand & Channel Management: Brand Loyalty in Rural Market – Regional Brands Vs National Brands – Channel Management – Indian Rural Retail Market – Rural Retail Channel Management – Strategies of Rural Retail Channel Management. 2009 R.G.S. Pearson. PHI.Syllabi for Pre.PhD/Pre M. Himalaya.Badi and N.e.Phil/Pre MS. W. References Balram Dogra & Karminder Ghuman: Rural Marketing.V.Evolution – Rural Marketing Models – Rural Marketing Vs Urban Marketing – Nature and Characteristics of Rural Market – Indian Rural Market – Parameters differentiating Urban & Rural Market .2008 Ruby Roy Dholakia.Mathur: Rural Marketing. 2009 C. Unit – 2 : Rural Market Research: Challenges & Opportunities in Rural Marketing – Need and Wants of Consumer Behaviour – Factors influencing Rural consumers during purchase of product – Rural consumer Life style – Rural market research – Evolution of Rural Market Research – Methods and Sources of Data Collection – Data Collection tools-Limitations and Challenges in Rural Market Research.

new service development.Rampal & S.Zeithaml & Mary Jo-Bitner: Services Marketing—Integrating Customer Focus Across the Firm. Cengage. TMH. putting service pricing strategies into practice. marketing services Vs. McGraw-Hill International. Ravi Sankar: Services Marketing. Kannan: E-Service New Directions in Theory and Practice. The role of intermediaries. Unit – 4:Planning and managing service delivery: Creating delivery systems in price. James A Fitzsimmons: Services Management—Operations. Strategic responses to the intangibility of service performances. 2009. 2009. TMH.K.Gupta: Service Marketing. the nature of service consumption.Syllabi for Pre. Rust and P.K. Pearson-2009. planning and branding service products. creating and maintaining valued relations. resource allocations and monitory marketing planning and services. PrenticeHall. cyberspace and time. foundations of pricing objectives.e. Physical services. W. 2009 Rajendra Nargundkar: Services Marketing. The physical evidence of the service space. 2009. ***** . The pre-requisite for this course is Marketing Management offered in I semester Unit – 1:Understanding services marketing & CRM: Introduction. References Valarie A. setting communication objectives. strategic context. Classification of services. 2009. Creating value in a competitive market: Positioning a service in the market. McGrawHill International.2009. Unit – 5:Marketing plans for services: The marketing planning process. 2009 M. Thomas J. 2009 Verma: Services Marketing.Delong & Asish Nanda: Managing Professional Services—Text and Cases. Paragon International. Roland T. understanding customer needs and expectations.PhD/Pre M. Pearson 2009.f. TMH. marketing communication mix. services as a system -Customer Relationship Marketing: Relationship Marketing. Excel. situation review marketing strategy formulation. Service promotion: The role of marketing communication. value addition to the service product. 2009. Unit – 3:Pricing & Promotion strategies for services: Service pricing. Technology.L. 2009-2010 Batch Subject Code: R91384 SERVICES MARKETING The objective of the course is to provide a deeper insight into the marketing management of companies offering services as product. enhancing value by improving quality and productivity. PHI. pricing and demand. Mark Davis: Managing Services People and Technology. Strategy. services in the modern economy. Strategy and Information Technology. selecting the appropriate customer portfolio. customer loyalty.Phil/Pre MS. Unit – 2:Services market segmentations: The process of market segmentation. 2009 Adrian Payne: The Essence of Services Marketing. establishing monetary pricing objectives. Implication for communication strategies. Christopher Lovelock: Services Marketing People. Hoffman: Services Marketing. 3/e.

Syllabi for Pre. 2009-2010 Batch Subject Code: R91385 RISK MANAGEMENT AND INSURANCE The Objective of this course is to give students a deeper insight into the concepts and strategies of Risk Management and Insurance. Regulation of Indian Insurance Business. Alternative risk Management. Risk Management Techniques: Non Insurance Methods. Asthana: Financial Risk Management. Himalaya. Himalaya.PhD/Pre M. Unit -2: Insurance as a Risk Management Techniques Principles: Principle of Indemnity. TMH. References Scott E. Types of Loss Control. Vivek & P. Cengage. .N. Risk Management Methods. Harringam Gregory R. 8/e. Risk Management Process. Unit. 9/e.2009 ***** . General Insurance – Growth.K. 2009.f. . George E. W. P. Risk Identification and Measurement. Robert E.2009.Koteshwar: Risk Management Insurance and Derivatives.3: Risk Aversion and Risk Management by Individuals & Corporations. Distinguishes Characteristics of Insurance Contracts. Requisites of Insurable Risks. Unit -1: Introduction to Risk – Types of Risks facing Business and Individuals. Principle of Subrogation. Excel. Requirements of an Insurance Contract. Unit-5: Risk Management and Shareholders Wealth. 2008 Gulati: Principles of Insurance Management. Rejda: Principles of risk Management & Insurance. Mark S. Hoyt & David N.Dorfman: Risk Management and Insurance. Pearson Education. Dorfman: Introduction to Risk Management and Insurance. Sommer: Risk Management & Insurance.Phil/Pre MS.Pearson. Risk Retention / Reduction Decision. Principle of Insurable Interest. G. 2009. Pearson. Principle of utmost good Faith. Unit-4: Indian Insurance Industry: Life Insurance. Development Role of Insurance in the economy. Loss Control.e. 2009.Gupta: Insurance and Risk Management. Optional Loss Control when Costs end Benefits are known. Himalaya . Nichaus: Risk Management & Insurance. Hedging with Derivative Contracts. Role of Agents and Brokers. 2009. 2009 James S Trieschmann. 2009.

2007. Tata McGraw Hill. Pearson. 2008. broad banding. EVA Incentive Scheme: The TCS Approach and Experience. managing reward systems. rewarding directors and senior executives. Dr. Sunil Bakshi: Compensation Management. international pay and expatriates rewards.PhD/Pre M. Excel Books. non financial rewards. 2009 Michael Armstrong: Employee Reward. High performance through Participative Management. (Reference 2) Unit 5: Case Studies – Performance based compensation structure in Crompton Greaves Ltd.f. 2009 Henderson: Compensation Management. managing rewards with the help of computers.Pay structures purpose and types. relating rewards to organizational performance. performance related pay.Newman: Compensation Management. Oxford University Press. Empowerment that came undone.2009 Goel: Performance Appraisal and Compensation Management: A Modern Approach. Excel Books. allowances and pension schemes.e. Performance Management System at Bharti Telecom. W. Managing the reward system for special groups.2009 ***** .. rewarding sales staff. Unit 1: Evaluating. When and Executive Defects. Unit 2 : Pay Structures. shop floor incentive schemes. Unit 4: Cases studies – The case of temperamental talent.2009.Phil/Pre MS. Paragon International. B D Singh: Compensation and reward System. graded pay structures. Paragon International. The prerequisite for this course is Human Resource Management offered in 2nd semester.Syllabi for Pre. team rewards.(Reference 3) References Milkovich. job evaluation in action. 2009-2010 Batch Subject Code: R91386 COMPENSATION AND REWARD MANAGEMENT The objective of this course is to specialize the HR students in the process of Compensation and Reward Management. equal pay for work of equal value. rewarding individual and team contributions and organizational performance. Sakshi Vasudeva: Compensation Management. conducting pay and benefit surveys and competency analysis. Unit 3: Employee benefits. skill based pay.2008 Tapomoy deb: Compensation Management. PHI. Marticho: Strategic Compensation.Pearson-2008. Team Based Compensation: The HR Manager’s Dilemma. pricing and analyzing fobs and roles : The approach to job evaluation. performance management and rewards. competency related pay.

Culture and Values. Stephene Heiman & Tad Tuleja: Successful Large Account Management. Noel Capon: Key Account Management & Planning. Unit – 5: Preparing and Entering Key Account Management: Goals and Obstacles. Unit-2: Strategic Analysis: Charter Statements – Goals – Focus Investments.Targeting your large account – Buy Sell Hierarchy (Levels of Business Relationship)-setting your strategy-Basic principles. 2/e. 2005 Malcom Mc Donald and Diana Wood Burn : Key Account Management.Organization and Resources. Cengage. 2002.Syllabi for Pre.2001 Jim Blythe: Sales & Key Account Management.Buying decision process.e. Tim Hughes.Stop Investments – Revenue targets – Pre-Action Overview. 2007. 3/e Kogan Page. Unit-1: Introduction: Account Management. Unit – 3: Situation Appraisal : Selecting right accounts (Preparing the ground) – Account SummaryAccount view Situation – Accounts trends & opportunities-Strengths and Vulnerabilities – Key account plan – Timetable and Performance Unit – 4 : Key Account Management & Customer Perspective: Supplier positioning – Becoming key supplier – Measuring Value – Measuring Trust – Supplier Power/ Trust Model – Understanding business strategy.Process and Systems. 2005 Symonds: Global Account Management. Bryan Foss & Mertin Stone: Key Account Management.Phil/Pre MS. References Robert e miller. Kogan page.PhD/Pre M.Kogan. The Free press.Decision making units – Key account management – e revolution.Big Picture Strategy. BH publishers. W.f. . 2009-2010 Batch Subject Code: R91387 KEY ACCOUNT MANAGEMENT The objective of this course is to make students more competent in taking care of maintaining major or key accounts/clients. 2009 Peter Cheverton. This course offers the knowledge of managing large and Key Accounts which has become the key functionality of Corporate Marketing.

promoting the Philosophy and Training-Improvements and needs. Environmental Management System-ISO 14000 series-Benefits of EMSRelation to Healthy and safety-Quality Function Deployment-The voice of the Customer. 2008 Sridhara bhat: Total Quality Management Texts and Cases.Customer Satisfaction-Customer perception of Quality-service Quality.Evans. James R. 2009 Kanishka Bedi: Quality Management. Pearson Education.Experimental Design-Hypothesis-Orthogonal Design-Two factors and Full factors-Quality Strategy for Indian Industries-Quality Management in India.Reengineering. PHI. Cengage.Benefits-Communication Model-Failure Mode and Effective Analysis-Failure Rate. 2008 ***** . Pradeep V. Excel. Himalaya. References Howard S Gilton.Syllabi for Pre.Historic Review. 2009. Oxford.reasons for bench marking-Process-Understanding current performance-Pitfalls and criticism of benchmarking. Total Productive Maintenance. FMEA Documentation-The process of FMEA DocumentationProduct liability-Proof and Expert Witness. Divya Singhal: Implementing ISO 9001-2000. Supplier Partnership. UNIT-4:Tools and Techniques-II: Quality by Design.Bench marking. UNIT-5: Management Tools: Management Tools. Shailendra Nigam: Total Quality Management.-The Deming Philosophy-Quality councilsStrategic Planning.the Juran trilogy.e.Partnering-Sourcing-Supplier SelectionSupplier rating-Performance Measures-Basic concept-Strategy-Quality cost.Employee Involvement-Employee survey-Empowerment-Gain sharing-Performance Appraisal. Unit-3:Tools and Techniques-I: Information Technology-Computers and the quality functionsInformation quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-Internal Audits...-Customer Retention. M.-Introduction-Forced field Analysis-Tree diagramProcess decision Program Chart-Statistical Process Control-Cause and Effect diagram-Histogram-state of control – Process Capability. 2008.Gurus of TQM.Lindsay: The Management and Control Of Quality.f.PhD/Pre M.. 2009-2010 Batch Subject Code: R91388 TOTAL QUALITY MANAGEMENT The objective of this course is to facilitate students appreciate the quality concepts and develop an understanding of tools and techniques relating to total quality management. Alan J Oppenheim: Quality Management. 2008.Mehta:Introduction to Quality Assurance-New Age publication. 2009. TMH. characteristics of Quality leaders.Benefits of TQM. UNIT-1: Principles and Practices-I: Introduction.The PDCA Cycle-Kaizen. UNIT-2: Principles and Practices-II: Continuous process Improvement.Phil/Pre MS. Dale H. W..Building a House of Quality-QFD Process.Leadership.Autonomous Work groups. 2008..Besterfeild. carlon Besterfeild: Total Quality Management.

Smartgov References • J Satyanarayana: e-Government …the science of possible. Palgrave Macmillan. 2004.Phil/Pre MS. ***** . CARD. Unit-3: E-commerce concepts and their application in E-Governance including G2G.Gupta & Sh.e-Procurement.PhD/Pre M.Security issues concerning Government transactions Unit. SAGE. 2009-2010 Batch Subject Code: R91389 INFORMATION COMMUNICATION TECHNOLOGY FOR DEVELOPMENT & DECISION SUPPORT SYSTEMS Unit-1: latest technological trends and innovations in ICTs . G2B and G2E. SAGE.Concepts ande-Governance eGovernance and development process . 2008 • David Garson: Public Information Technology and E-Governance. • D. 2004. 2003.f. 2006 • Shirin Madon: e-Governance and Development-A Focus on India.N. • Subhash Bhatnagar: e-government from vision to Implementation.Syllabi for Pre.5: Case Studies: Bhoomi.Scope of IT Government functions and activities.e.Chaturvedi. e-Seva. Unit-2: Architecture of e-Governance Projects.B. Unit-4 IT policy issues and their implementation including Cyber Laws . G2C. e-Governance. their life cycle and issues in implementations Change management and need for Government Process Re-engineering for faster development. W. • Kenneth Keniston & Kumar: Digital Divide. 2009.K. PHI.

2009-2010 Batch Subject Code: R91390 MANAGEMENT OF INTERNATIONAL DEVELOPMENTAL ORGANIZATIONS Unit-1: International Development Organisations (IDO) – Nature.). ***** . • Maggie Black: No Nonsense guide to International Development.PhD/Pre M. Women Empowerment.Estimation of Welfare. HIV& AIDS. UNDP. References: • IDOs Websites • Patton. Scope and Functions – government/ Non-government IDOs (UNESCO.Phil/Pre MS.IDOs & Specific Development Areas (Health. 2008. DFID and other International NGOs. INGOs. 2001. Marketing Management and Finance-Case studies. W. DFID.e. 1998. Environment.Syllabi for Pre. Michael Quinn: “Utilization.legal and Political factors.Focused Evaluation – The New Century Text”. Child Rights. Unit-2: Assistance and funding to IDOs: Prerequisites. New Internationalist. • David Lewis: The Management of Non-Government Development Organizations. 2006.Economic Growth. Routledge. UNDP.f. DEEP) . IMF. UNAID. UNAID. Education. Regulations and Formalities to avail funding to IDOs -International aid flows – ILO.Process of Documentation-Social audit-Monitoring and Evaluation-Accountability. NGOs. Unit-3: Evaluation of Performance Based on parmeters such as: Economic planning-logical Framework-Financial and Economic Analysis. MNCs Unit-5: Functional Strategies: In specific issues pertaining to HR. 3rd Edition. UNIDO. Rights and Empowerment.Ethical and Social issues Unit-4: Cooperation and Colaborations: Role of Nations’ Policies-Role of International Government organizations. USAID. UN-HABITAT. Kumarian press. Energy conservation. • Paul Hoy: Players and Issues in International Aid. Poverty Inequality. Disability. etc. UNESCAP. UNESCO. Sage.

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