Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch

MANAGEMENT STUDIES PAPER-I

S.No 1

Subject name RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

CODE R91301

Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch

MANAGEMENT STUDIES PAPER-II S.No 01 02 03 Subject name BUSINESS LAW AND REGULATION FINANCIAL MANAGEMENT QUANTITATIVE ANALYSIS BUSINESS DECISIONS PRODUCTION AND OPERATIONS MANAGEMENT MANAGEMENT INFORMATION SYSTEMS ENTREPRENEURSHIP & GOOD GOVERNANC COST AND MANAGEMENT ACCOUNTING MANAGEMENT OF TECHNOLOGY STRATEGIC MANAGEMENT CONSUMER BEHAVIOR SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT RECRUITMENT AND SELECTION BUSINESS INTELLIGENCE LOGISTICS AND SUPPLY CHAIN MANAGEMENT MARKETING COMMUNICATIONS FINANCIAL INSTITUTIONS, MARKETS & SERVICES MANAGEMENT OF INDUSTRIAL RELATIONS PROJECT MANAGEMENT FINANCIAL MODELING RETAILING MANAGEMENT DERIVATIVES TRAINING AND DEVELOPMENT KNOWLEDGE MANAGEMENT CODE R91351 R91352 R91353

04 05 06 07 08 09 10 11 12 13 14 15 16

R91354 R91355 R91356 R91357 R91358 R91359 R91360 R91361 R91362 R91363 R91364 R91365 R91366

17 18 19 20 21 22 23

R91367 R91368 R91369 R91370 R91371 R91372 R91373

Syllabi for Pre.PhD/Pre M.Phil/Pre MS. W.e.f. 2009-2010 Batch INTE R913RNATIONAL MARKETING R91374 24 R913 INTERNATIONAL FINANCIAL 25 MANAGEMENT R91375 26 27 28 29 PERFORMANCE MANAGEMENT INFORMATION SYSTEMS, CONTROL AND AUDIT MANAGEMENT OF NGOS SALES AND DISTRIBUTION MANAGEMENT R91376 R91377 R91378 R91379

30

STRATEGIC INVESTMENT AND FINANCING DECISIONS MANAGEMENT OF CHANGE DECISION SUPPORT SYSTEMS RURAL MARKETING SERVICES MARKETING RISK MANAGEMENT AND INSURANCE COMPENSATION MANAGEMENT KEY ACCOUNTS MANAGEMENT TOTAL QUALITY MANAGEMENT ICT FOR DEVELOPMENT MANAGEMENT OF INTERNATIONAL DEVELOPMENT ORGANIZATION

R91380

31 32 33 34 35 36 37 38 39 40

R91381 R91382 R91383 R91384 R91385 R91386 R91387 R91388 R91389 R91390

Syllabi for Pre.PhD/Pre M.Phil/Pre MS.

W.e.f. 2009-2010 Batch Subject Code: R91301 RESEARCH METHODOLOGY AND STATISTICAL ANALYSIS

The objective of the course is to introduce the basic methods of conducting research, explore ideas in formulating research objectives and hypotheses and sample framework for undertaking research studies through well designed and structured questionnaires. Also it is intended to facilitate for the development of an insight into different statistical tools for data analysis, interpretation and presentation of reports in different functional areas of management. *Statistical table is required for students at the time of examination Unit – 1:Introduction: Nature and Importance of research, the role of business research, aims and types of social research, research process - primary data and secondary data, Questionnaire and schedules as tools of collecting data. Sampling design and sampling procedures. Diagrammatic and graphical presentation of data. Tabulation of data and general rules of tabulation. SPSS for tabulation and SPSS and Report Presentation- Mechanics of report writing, preliminary pages, main body and appendices including bibliography. Unit – 2:Measurement concepts: Measurement and Scaling concepts, attitude measurement, questionnaire design, Psychometric, psychological and social instruments used in management research. Levels of measurement and types of scales. Criteria for good measurement. Research Design: Meaning of Research Design. Functions and goals of Research Design, pilot study and developing a case study. Unit – 3:Statistical Tools-I: Measures of Central Tendency, Measures of Dispersion, Measures of Variation, Measures of Central Tendency vs. Measures of Dispersion, Normal distribution, Measures of Skewness and Interpretation- Correlation and Regression Analysis, method of least squares, regression vs. correlation, correlation vs. determination. Types of correlation and their specific applications. Unit – 4:Statistical Tools-II: Time series, utility of time series, components, measurement of trend through Method of Least Squares, Moving averages, and Graphical methods. Index Numbers: Laspeyres’s Index, Paasche’s Index, Fischer’s Ideal index, Time Reversal and Factor Reversal tests. Unit – 5:Statistical Inference: Introduction to Null hypothesis vs. alternative hypothesis, Tests of Hypothesis, parametric vs. non-parametric tests, procedure for testing of hypothesis, tests of significance for small samples, application, t-test, ANOVA – one way and two way classifications and Chi-square test, Association of attributes and inferences. References Donald R. Cooper, Pamela S. Schindler: Business Research Methods, 8/e, TMH, 2009. Gaur: Statistical Methods for Practice and Research, Sage Publication,2009 Bhandarkar & Wilkinson: Methodology and Techniques of Social Research, Himalaya, 2009 Bajpai: Business Statistics, Pearson, 2009. Dipak Kumar.Bhattacharya: Research Methodology, Excel Books, 2009 William G. Zikmund: Business Research Methods, Cengage, 2006. Alan Bryman & Emma Bell: Business Research Methods, 2/e, Oxford, 2008. Shajahan: Research Methods for Management,3/e. Jaico, 2009 Richard I Levin & David S.Rubin: Statistics for Management, 7/e. Pearson, 2008. C.R Kothari: Research Methodology Methods & Techniques, 2/e, Vishwa Prakashan, 2009. C.B. Gupta & Vijay Gupta: An introduction to Statistical Methods, Vikas, 2009. J.K.Sachdeva: Business Research Methodology, Himalaya,2009 Nargundkar: Marketing Research Tests and Cases, TMH, 3/e,2009 Narayana Reddy,Acharyulu: Research Methodology and Statistical Tools, Excel, 2009

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2009. Vikas. 2/e. & Cheque. & liabilities of Directors. Remedies for breach of contract. Unit – 4:Companies Act. Capacity to contract and free consent. Unit – 2:Contracts-II: Indemnity and guarantee. Types of endorsements. Assessment procedure.B.1881: Negotiable Instruments. Unit – 3:Negotiable Instruments Act . C. TMH. 2008 Kuchal: Business Law.. Conditions & Warranties.Bansal: Business and Corporate Laws. . Latest edition. Resolutions.Vashisht: Direct Taxes. S. Sale of goods Act -1930: General Principles. Bills of Exchange. and Basic concept of VAT. Gross Total Income. 1956: Steps and procedure for incorporation of the company.Promissory Note. 2009 Tulsian:Business Law.N. References Akhileshwar Pathak: Legal Aspects of Business. 2009-2010 Batch Subject Code: R91351 BUSINESS LAW AND REGULATIONS The objective of the course is to enable students understand and appreciate the legal and regulatory framework of Indian operations of business. Pearson Education. Lal: Income Tax and Central Tax : Law and Practice.Phil/Pre MS. Consideration.Syllabi for Pre. N.PhD/Pre M. 28/e. Unit – 1:Law of Contract -1872 :Nature of contract and essential elements of valid contract. Contingent contracts. TMH. 5/e. Excel Books. Himalaya. W. Legality of object. Discharge of Parties. and their definitions and characteristics. 3/e. Lal & N. Holder. 2009 . 2006 B. Company Management–Appointment of Directors. Himalaya. Unit – 5:Direct and Indirect Tax: Income Tax Act -1961 .L. Pearson Education. Company Meetings. Procedure for advance payment of tax and tax deducted at source. Powers. Contract of Agency. Latest edition.Gulshan: Business Law.Maheshwari & Maheshwari: Business Law and Regulation. Unlawful and illegal agreements. classification of goods.Basic concepts related to excisable goods.Holder in due course. Sultan Chand & Sons.2008 S. Offer and Acceptance.S. Performance and discharge of contracts. Excel Books. 2009 K.f. Winding-up of a Company.Kapoor: Mercantile Law. Performance of Contract of Sale. duties.D. Bulchandani: Business Law for Management. B.R.Important Provisions of Income Tax Act: Assessment year –Assesee.B. Central Excise Act -1944: . 2008.e.

NI. An overview of Managerial Finance functions . 2006 Chandra Bose D: Fundamentals of Financial Management. Unit – 5:Management of current assets: Management of cash. weighted average cost of capital and marginal cost of capital. the MM hypothesis. Walter Model and Gordon Model. After the completion of the course. Brigham: Corporate Finance. Chakraborty.Maheswari: Financial Management. Rao and Sen : Financial Management and control. Average rate of return and Time-Adjusted methods: IRR and NPV.2009 James C. John Tennet: Guide to Financial Management. Declaration and payment of dividends. net working capital.Relevance of dividends. Unit – 4:Working Capital Management: Components of working capital. Bhattacharya. Van Horne: Financial Management and Policy. Cases. Stewart C Myers.Dividends and value of the firm . 2006. TMH.2/e.Time value of money: present value. Unit – 3:Capital Structure and Dividend Theories: The Modigliani Miller Theory. operating leverage and composite leverage. M. financial leverage. Marketable securities: characteristics. Bonus shares. NOI Theory and Traditional Theory –A critical appraisal. 2007. 8th edition. Besley and Brigham: Essentials of Managerial Finance. gross vs. EBIT-EPS Analysis. Vikas. Collin Barrow: Practical Financial Management. 2007.W. MacMillan. share-splits. Financing of working capital through Bank finance and Trade Credit – Recommendations of Tandon and Daheja Committee on Working Capital. cash management techniques/processes. Planning of working capital. Pandey: Financial Management. I. 2007. Sage. Profitability index. 2009-2010 Batch Subject Code: R91352 FINANCIAL MANAGEMENT The objective of the course is to provide the necessary basic inputs and tools to manage the finance function.PhD/Pre M. cash budget.2009 Srivastava: Financial Management and policy.Capital structure vs financial structure . Cases in capital budgeting. Kogan Page. 2009. Importance of cost of capital in capital budgeting decisions. Pitabas Mohanty: Principles of Corporate Finance. Himalaya. Pearson. Marketable security alternatives.– Basic strategies for cash management. Debt vs. Richard A Brealey. 2009. TMH. 2007 Rajiv Srivastav & Anil Mishra: Financial Management. 13/e Cengage. References MY Khan and PK Jain: Financial Management--Text and Problems. 2008. Indifference Point/Break even analysis of financial leverage. 2009 Berk: Financial Management.e. equity capital and retained earnings. Franklin Allen. Management of receivables and Management of inventoryThe importance of current assets management in working capital planning. selection criterion. 2006 ***** Syllabi for Pre. Viva. Pearson. Equity. the students should be able to understand the management of finances of the business organization *The students need Discounting Table and Annuity tables for the examination Unit – 1: Introduction to The Finance Function and Capital Budgeting – Objective: Profit or Wealth Maximization and EPS Maximization. S. .N. Unit – 2:Capital Structure Decisions: Concept and measurement of cost of capital. Oxford. 2007. Michael C Ehrhardt Eugene F. and Excess present value index. cost of equity. the operating cycle approach. preference shares.f. A Focused Approach Cengage. Factors determining Dividend Policy-dividends and valuation of the firm-the basic models.Phil/Pre MS. Rights issue.Nature and techniques of capital budgeting: Payback method.Capitalisation. 9/e Vikas. PHI-2006 Vishwanath: Corporate Finance. future value of money and the basic valuation models. determinants of working capital needs.

Artificial variables.Panneerselvam: Operations Research. References Hillier/Lieberman: Introduction To Operations Research. Decision Trees. Simplex Method. Group replacement of low cost items. 10/e. Multi service station models with infinite population. Render:Quanititative Analysis for Management.f. Pearson. Single service station and finite population. Role of Random Numbers.Phillips. Anderson. 2009 Gupta and Khanna: Quantitative Techniques for Decision Making. Poisson Arrivals and Exponential Service times. Unit – 3:Replacement Model: Replacement of Capital Cost items when money’s worth is not considered. Gillett: Introduction to Operations Research. Developing A Model. Games with Saddle Point. Macmillan. 2008. Sharma: Operations Research: Theory and Applications. Simulation Languages. Sweeney. Solution of the Transportation Problem.K Bharadwaj. *The students have to be provided with Random Number Table to solve problem in the examination Unit – 1:Introduction and Linear Programming: Nature and Scope of O. Decision Analysis: Introduction to Decision Theory. R. K.e. J. TMH. 2008. Mujumdar: Quantitative Techniques for Business managers.Dual Relationships. Solution Methods of Games without Saddle point – Algebraic.Phil/Pre MS. Queuing Examples. Graphic Displays of the Decision Making Process. The Expected Value Criterion With Continuously Distributed Random Variables. arithmetic methods. A. 2007. PHI. R. PHI. Applications. Selvaraj: Quantitative Techniques. 2009. Excel. ***** .–Analyzing and Defining the Problem. Rules of Dominance. Duality Principle . 2009. Replacement of Capital Cost items when money’s worth is considered. 2009. Unit – 2:Transportation and Assignment Models: Definition and Application of the Transportation Model. Primal . Unit – 4:Game Theory and Decision Analysis: Introduction – Two Person Zero-Sum Games. HPH. 2009 Sridharabhat: Quanititave Analysis for Business Decisions.PhD/Pre M.Solberg: Operations Research. Different Queing models with FCFS Queue disciplne: Single service station and infinite population. Linear Programming: Graphical Method. Wiley.Taha: Operations Research: An Introduction. Traveling Salesman Problem. PHI. Inventory Example. Typical Applications of Operations Research . Hamdy. Mixed strategies.2009. 2009. the Different environments In Which Decisions Are Made.Syllabi for Pre. Types of models. 2008. 2008 Sivarethinamohan: Operations Research. Pure Strategies. 2009-2010 Batch Subject Code: R91353 QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS The objective of the course is to provide the basic tools of Operations Research in solving the management problems through modeling and using mathematical approach. Williams: Quantitative Methods for Business. TMH. Simulation: Nature and Scope. Cengage. TMH. Solution methodology of Simplex algorithm. Ravindran. Steps In the Decision Making. 2008. W. the Assignment Model. Definition of the Dual Problem. Unit – 5:Queuing Theory and Simulation: Basic Elements of the Queuing Model. Criteria For Decision Making Under Risk and Uncertainty. HPH.R. Types of simulation.

2009 S N Chary: Theory and Problems in Production and Operations Management. Larry Ritzman and Manoj Malhotra: Operations Management. ***** . Pearson. 2009-2010 Batch Subject Code: R91354 PRODUCTION AND OPERATIONS MANAGEMENT The Objective of the course is to enable students to understand the basics of one of the functional areas of management viz. Manufacturing Process Technology. TMH. Line of Balance. Aquilano. TMH. W. Historical Development of POM. Slack: Operations Strategy: Pearson. Layout of Facilities.e. 2009 Kachru: Production and Operations Management. 2/e.project crashing – optimum cost and optimum duration.P. Wiley. : Drawing networks – identifying critical path – probability of completing the project within given time. Unit – 2:Facilities Management & Aggregate Planning: Location of Facilities. Specification of Organisational Policies For Smoothing Capacity Utilization. Six Sigma. Unit – 3:Scheduling: Scheduling In Job. POM scenario Today . Excel. Kogan Page. Total Quality Management and ISO 9000 series standards.T. HPH. 8/e PHI. Unit – 4:Work Study & Quality Management: Method Study.Loading. Industrial Engineering Techniques. Sage. Control charts for variables and control charts for attributes. Work measurement.Product and Process Design: Product and Process Development. 2009 Mahadevan:Operations Management. 2009. Evans: Principles of Operations Management. Aggregate Planning : Preparation of aggregate demand Forecast. Lee Krajewski. Wiley 2009. Operations or Production.R. 2008 Young: Essentials of Operations Management. Joseph S. 2009. Work Sampling. Job Design. 2009 Donald Waters: Operations Management.Syllabi for Pre. Saxena: Production and Operations Management.f. 2009 Buffa: Modern Production Operation Management. Methods of Production Control . Optimisation of Product/Process Layout. Jacobs: Operations Management for Competitive Advantage. Value Analysis. TMH. 2009. Shop Type Production. Assignment and Sequencing. Unit – 5:P.2009. & C. Scheduling In Mass. Determination of feasible Production Alternatives and Determination of Optimal Production Strategy.E. *The students need Statistical Table to solve problem Unit – 1:Introduction: Overview of Production and Operations Management (POM) Function. 2009 Aswathappa:Production & Operation Management. Martinich: Production and Operations Management. Cengage.Phil/Pre MS. Acceptance Sampling.PhD/Pre M. Work Design. Quality management: Economics of Quality Assurance Inspection and Quality Control. References Chase.M. Shop. 2009.World class production .

Improved Information Accuracy and Design Making Capabilities. ERP proposal Evaluation. Deciding Combination of Methods. David L Anderson: Management Information Systems. C. 5/E. Obstacles of applying IT. Unit – 3: Induction to ERP: Overview of ERP.Syllabi for Pre. Improved Supplier Performance. 2009 Olson: Managerial Issues of ERO. MRP. 2009 Gerald V. Accounting Systems. Increased Flexibility. Business Modeling. 2009.ERP Modules: Finance. System Develop Life Cycle. Pearson. References Gordon B.V. et al: Management Information Systems. Cengage. Application Packages. Excel. Improved Resource Utilisation.Olson: Management Information Systems. Reduction in Cycle Time. Unit – 5: ERP Implementation and Maintenance: Implementation Strategy Options. 2009 Motiwala:Enterprise Resource Planning. Materials Management System. Quality Management System. TMH. Soft Systems Methodology. Human Resource Systems. ERP Market. Unit – 4: Benefits of ERP: Reduction of Lead Time. ERP in Practice. Potter: Introduction to Information Systems. WILEY-India. Outsourcing. ERP System Options and Selection. Vaman. Earl’s Multiple Methodology. C Laudon and Jane P.e. Wards Model. Better Customer Satisfaction. Tata McGraw-Hill. Need for Security. Integrated Data Model. TMH. Prototype and End User Computing. Irvin McGraw Hill. 2009. Features of Successful ERP Implementation.2009 James A. Manufacturing and Production Systems. TMH. Monk: Concepts in ERP. Himalaya. Maintaining ERP & IS. 2009-2010 Batch Subject Code: R91355 MANAGEMENT INFORMATION SYSTEM (MIS) The objective of the course is to provide the basic concepts of Enterprise Resource Planning and Management of Information System. TMH. IS Strategic Grid. Strategies to Attain Success. Davis & Margrethe H. International Edition-2009. 2009. Reasons for the growth of ERP.S.Laudon. 2009 Dharminder and Sangeetha: Management Information Systems. Socio-Technical Systems Approach (Mumford). Plant Maintenance System. McGraw Hill. Integrated Management Systems. Unit – 1: Introduction to IS Models and Types of Information systems – Nolan Stage Hypothesis. business value of security and control. Pearson Education. Methods of minimizing risks IS Audit. Alexis Leon: ERP (Demystified). Obrein: Management Information Systems. Rainer. 2009. 2009 ***** . 2009. Pearson 2009 Miller:MIS—Cases. Sales and Distribution Systems. 2009 David L Olson: Managerial Issues of Enterprise Resource Planning Systems. Foundations of IS in Business. Types of Information Systems Unit – 2: IS Security. W. User Training. Case Studies.PhD/Pre M.Post. Turban. Critical Success Factors. . MRPII and Evolution of ERP. Reduced Quality Costs. ensuring system quality. Control and Audit– System Vulnerability and Abuse.Phil/Pre MS. On-Time Shipment.f.Murthy: Management Information System.

Qualities and skills of an Entrepreneur. 2009 David Martin: Corporate Governance. Barringer: Entrepreneurship. 2009.C. Intellectual Property RightsProject Planning and Feasibility Studies. functions of entrepreneur. 2009.Murthy: Business Ethics & Corporate Governance. 2009 Cont---2 . Himalaya. Importance in Indian Economy. Unit 4: Understanding Corporate Governance: Corporate Governance. New Financial Instruments. Viva.Syllabi for Pre. APSFC. Market scope strategy. partnership.Capitalism at crossroads – Historical perspective of Corporate Governance – Issues of Corporate Governance – Theoretical basis of Corporate Governance – Corporate Governance mechanisms – Indian Model of Governance – Good Corporate Governance – Corporate Governance committees – OECD Principles – Indian Committee and guidelines – The confederation of Indian Industry’s initiative.2009 A. TMH.Chandrasekaran: Corporate Governance & Social Responsibility. Corporate Governance Models.f. Financial Aspects: Sources of raising Capital. Nandan: Fundamentals of Entrepreneurship.V.2009. Unit 1: Nature of Entrepreneurship. so that they would become the best entrepreneurs / managers of the corporate world. HPH. Dean A Shepherd: Entrepreneurship. 2009 Bholanath Dutta:Entrepreneurship—Text and Cases. First-Mover disadvantages. PHI. 2009 H. Corporate Social Responsibility.Ethics as a Luxury – Earlier attempts at Ethics in Industry – Justification for Ethics – Effect of Migration of National Character – Shadow Economy – Basic Principles in Ethics –Corporate Climate and corporate climate audits – Political Issues – Nature and theory of Ethics – The Naturalistic fallacy – G. RK Mishra. TMH. Excel.e. The objective of the course is to enlighten with the fragrance of Corporate Good Governance and Business Ethics. Excel. Financing by Commercial Banks. Unit 3: Introduction to Business Ethics: Necessity for Business Ethics-Need for Ethical guideline – Salient Issues in Ethics and Commerce. Forms of Entrepreneurship: Small Business. SWOT Analysis.Phil/Pre MS. joint stock company and other forms.E. legal regulatory systems.S. Michael P Peters.PhD/Pre M. PHI. IFCI and IDBI. Ronald D Francis & Mukti Mishra: Business Ethics. W. Government Grants and Subsidies. Pearson. Unit – 5: Corporate Social Responsibility: System Concept of Business Society – Social Responsibility – Social Responsibility tools – approaches to Ethics – Corporate Social Accountability – Business in a Social World – Ethics and Social Responsibility – professional ethics – Ethics of practicing company secretaries.NABARD. Pearson. 2006 V. Entrepreneurship Promotion Schemes of Department of Industries (DIC). patents and trademarks. Types of ownership. and to motivate the student to start his/her own enterprise. 2009 C. sole trading. Risk Reduction strategies.Balachandran & V. NSIC.Gitarani: Corporate Governance. References Robert D Hisrich. Technological Competitiveness.Frenando: Corporate Governance.Ethical investing. Imitation strategies and Managing Newness Unit 2: Aspects of Promotion: Generation of new entry opportunity. KVIC. Debt-Equity.Major steps in product development.Moore’s Philosophy. Characteristics. SIDBI. 2009 Vasanth Desai: Entrepreneurship. 2009-2010 Batch Subject Code: R91356 ENTREPRENEURSHIP AND GOOD GOVERNANCE The objective of the course is to make students understand the nature of entrepreneurship. Entrepreneur scenario in India and Abroad.

NTPC TITLE CREATING TALENT INCUBATORS Executive BAJAJ RAJIV. CDs (EXCEL MULTIMEDIA) AUTHOR AGARWAL G.f.PhD/Pre M. MD.Ltd BAJAJ NIRAJ. Mukund Ltd.C.K Director-HR. Chairman.GANESH. Godrej Boyce Mfg. CEO & Founder. Finance. 2009-2010 Batch -2- Subject Code: R91356 A. Spice Corp ***** . EXPERIENCE: MY FIRM AND MY Managing Director-Bajaj Auto JOURNEY GODREJ J N ((Entrepreneurship) Chairman & MD. USV Ltd K.Fernando: Business Ethics. 2009 Tripat Kaur: Values and Ethics in Management. 2/e.Syllabi for Pre.Phil/Pre MS.e. MUTHUTAMAN B. TMH. Tutor Visa DIVYA MODI. THE ENTREPRENEUR MANAGER PRASHANT TEWARI. MD. Pearson. Global Director. W. 2009 Laura P Hartman & Abha Chatterjee: Business Ethics.2009. Paragon International.

Jain and K. selection of suitable product mix. ***** . Cost accounting vs. calculation of machine hour rate. costing for by-products and equivalent production. Prerequisite for the course is Knowledge of Financial Accounting and Analysis taught in First Semester of the programme. 2009 Bamber: Managerial Accounting.K. Performance budgets. 2009-2010 Batch Subject Code: R91357 COST AND MANAGEMENT ACCOUNTING The objective of the course is to enable the students the components of product cost their calculation methods. Charles T. 4/e. analysis of variance. allocation and apportionment of overheads. estimated cost. inter-process profits.PhD/Pre M. Horngren: Cost Accounting. standard costing vs. Application of Marginal costing in terms of cost control .L. material Vs. 2009. treatment of normal losses and abnormal losses. charging general and specific fixed costs. steps in budgetary control.Cost analysis and control: Direct and Indirect expenses.f. level of activity planning.Khan. Unit – 1:Introduction: Management accounting Vs. financial accounting. different types of budgets: sales budget. P. 2009 James Jiambalvo: Managerial Accounting. purchase budgets. closing down or suspending activities. Colin Drury: Management and Cost Accounting. PHI. Unit – 3:Marginal Costing: Introduction. S. key or limiting factor. Flexible budget. 2009. Kalyani. Unit – 5:Standard Costing: Standard Cost and Standard Costing.P. Himalaya.e. diversification of products. Master budget. Pearson Education. Pearson. 2008.Phil/Pre MS. An introduction to activity based costing and Life Cycle Costing. Closing down a plant. dropping a product line. cost concepts and managerial use of classification of costs.N. Unit – 2:Costing for specific industries: Unit costing. Vikas. desired level of profits. 2008. Production budget. John Wiley. Cash budget. labour variance.Break-evenanalysis: Application of BEP for various business problems. standard costing and marginal costing. 2009. cost sheet and tender and process costing and their variants. standard costing vs.3/e 2009 Thukaram Rao: Cost and Management Accounting. New Delhi. Lin: Cost Management a Strategic Emphasis. profit planning. TMH. 2008. Sales and Profit variance. An introduction to cost audit and management audit. job costing. 2008 Blocher. Unit – 4:Budgetary Control: Budget. Cengage. role of accounting information in planning and control.2006 M. Zero Based Budgeting. material variance. Manash Gupta: Cost Accounting Principles and Practice. 2009.Narang: Cost and Management Accounting.Arora: Cost and Management Accounting. Jain: Management Accounting: Theory and Problems. and their control. TMH. 2009 Bhahatosh Banerjee: Cost Accounting Theory and Practice. make or buy decisions. MN Arora: Cost Accounting.Syllabi for Pre. fixation of selling price. budgetary control. PHI. Inter-firm comparison: Need for inter-firm comparison. Allen: Cases In Management Accounting & Control System. Cookins.Y. Chen. types of comparisons. New Age International. advantages. References M. budgetary control. The management process and accounting . W. Pearson.

e. Pearson. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest. Strategies For Research and Development: R&D as A Business. 2009 V. Macmillan. 2009. Cengage.2009 Khandwala: Corporate Creativity. Resource Allocation and Management. ***** . *Students need Discounting Table and Statistical Table to solve problem Unit – 1:The Process of Technological Innovation: The Need for a Conceptual Approach. CDs (EXCEL MULTIMEDIA) AUTHOR TITLE MARIWALA HARSH INSTILLINF THE ‘DNA’ OF Chairman & Managing Director. Krishnamacharyulu: Management of Technology. Current Status. TMH. Nokia Asia Pacific Singapore. Krishnamacharyulu & Lalitha: Management of Innovation. TMH. Norma Harison and Samson: Technology management – Text and cases. Risk as a Factor In Financial Analysis.K.PhD/Pre M. Project Planning and Control. Negotiation for price of MOT. Organisation For Technological Forecasting. Portfolio Planning. Price of technology transfer. 2009.2009. Resource Allocation to R&D. Technological Innovation as a Conversion Process.Rastogi: Managing Creativity. Boston. Himalaya. 2009.New Product Development: New Product Development as a Competitive Strategy. 2009. Industrial Design. Selection and Implementation of R&D Strategy. R and D and Competitive Advantage. Unit – 5:Transfer of Technology: Modes of technology transfer. References Tarek Khalil: Management of Technology—The Key to Competitiveness and Wealth Creation. W. Unit – 3:Research and Development: Programme Planning and Control. Pearson Education. Unit – 4:Technological Forecasting For Decision Making: The Definition of Technological Forecasting. TMH. Market Research For Developing New Products. White: The Management of Technology & Innovation.N. McGraw Hill. R&D Strategy In the Decision Making Process.Syllabi for Pre. 2009. New Product Development.Narayanan: Managing Technology and Innovation for Competitive Advantage. Product Architecture and Design For Manufacture. 2009. HPH. Allocation of Resources. Forecasting System Inputs and Outputs.Phil/Pre MS. 2009 Shane: Technology Strategy for Managers and Entrepreneurs. Classification of Forecasting Techniques. Commercialisation of Research Outcomes. DCF and Other Techniques of evaluating R&D ventures. INNOVATION Marico Industries Ltd KANJILAL JAWAHAR Director-Rich Media & MBP. Project Termination.Techniques For Creative Problem Solving. Developing Indigenous Substitute For Raw Materials.f. Unit – 2:Financial Evaluation of Research and Development Projects: The Need For Cost Effectiveness. P. Project Selection Formulae. 2009-2010 Batch Subject Code: R91358 MANAGEMENT OF TECHNOLOGY The Objective of the course is to expose students to the importance of technology in conduct of business and its skillful management for optimum results. R&D Financial Forecasts. Factors Contributing to Successful Technological Innovation.

2009 Hitt. 2009.Strategy and Corporate Evaluation and feedback in the Indian and international context. Himalaya. Generic Strategies. 2009. Unit – 5:Strategy Evaluation and control – Establishing strategic controls for Measuring performance – appropriate measures. W. Impact Matrix and the Experience Curve. Saloner: Strategic Management.Diversification Strategy : Why firms diversify. Thomson 2009 Allan Afuah. 2009 Subbaro Ch: Compete or Forfeit—Competitive Strategies for Pharmaceutical Industry. Acquisitions. Unit – 1:Introduction.T. 2009 Hill: Strategic Management an Integrated Approach. TMH.Phil/Pre MS. 2009 Johnson:Exploring Corporate Strategy.strategic information systems – problems in measuring performance – Guidelines for proper control. Marketing Management. HRM. Evaluating company resources and competitive capabilities – SWOT Analysis – Value Chain Analysis and Competitive advantage.Management of Strategic Change.Operationalising and institutionalizing strategy .Strategies for competing in Globalising markets and internet economy . Strategy and culture connection . Takeovers and Joint Ventures .David: Strategic Management Concepts and Cases. Lumpkin: Strategic Management – Creating Competitive Advantage. Pearson 2009.Subbarao: Strategic management. 2009 Azhar Kazmi: Business Policy & Strategic Management: TMH. Unit – 4:Turnaround and Diversification Strategies: Turnaround strategy . 2009. It will provide a strategic orientation in conduct of the business Prerequisite The subjects such as Management Theory and Practice.PhD/Pre M. Strategic Management Process. 2009 Ranjan Das: Crafting the Strategy: Concepts and Cases in Strategic Management. Objectives.Concepts in Strategic Management. Business Models: A Strategic Management Approach. Ajit Prasad: Extremely Short cases in Strategic Management. Exit and entry barriers Tailoring strategy to fit specific industry and company situations. Strategy and Leadership. GE Model. Policies – Factors that shape a company’s strategy. Cont-----2 . TOWS Matrix. 2009-2010 Batch Subject Code: R91359 STRATEGIC MANAGEMENT The Objective of the course is to enable students have a grasp of various business strategies in general and functional management areas. Unit – 2:Tools and techniques for strategic analysis . Concepts and Cases.e. Financial Management. TMH.Porter's Five Force Model. References Gregory Dess and G. Fred R. 2009. TMH. Wiley 2009 P.Strategic surveillance -strategic audit . BCG Matrix.f. Ireland & Hoskisson: Management of Strategy. Environmental Scanning: Industry and Competitive Analysis – Methods.2009. Biztantra.Organisational Values and Their Impact on Strategy – Resource Allocation as a vital part of strategy – Planning systems for implementation. Production and Operations Management taught in First and Second Semesters of the programme. VSP Rao: Strategic Management. Thompson & Strickland: Strategic Management. IE Matrix. Developing a strategic vision. different types of diversification strategies. defensive strategy.Strategy Formulation . PharmaMed Press.Syllabi for Pre.Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance .and Organisational Learning. The Grand Strategy Matrix. Unit – 3:Strategy Implementation: Strategy and Structure. Excel. Pearson. Excel-2009 Wheelen & Hunger: Concepts & Cases in Strategic Management and Business Policy. Market Life Cycle Model .Types of Strategies – offensive strategy. strategies and competitive advantage in diversified companies and its evaluation. strategies for Mergers. PHI. the concept of core competence. TMH. Mission.

MANAGING THE FUTURE – EVERIASTING TAKEAWAYS GIANETTI PRETI VYAS. SPEED &AGILITY ***** . France CHANDRASEKHAR S President HR. Reliance Industries Limited DUBEY RAJEEV Executive Vice-President.Syllabi for Pre. HCL MANAGING FUTURE. M&M.e. HCL Technologies Ltd FULLER MARK B. USA OJHA NIKHIL P ENHANCED COMPETITIVENESS – AN ANTIDOTE TO MANAGING FUTURE.PhD/Pre M. Monitor Groups. 2009-2010 Batch Subject Code:R91359 CDs (EXCEL MULTIMEDIA) TITLE AUTHOR NADAR SHIV.f. And Chairman & CEO.Phil/Pre MS. Chairman. A CONCEPTUAL FRAMEWORK FOR Convention Chairman and Founder. ESCEM B School. -2- W. DESIGN AS A STRATEGIC Chairperson – Vyas Gianetti Creatives DIFFERENTIATOR STEVENS ERIC Prof of Marketing.

EKB Model. Excel.Solomon: Consumer Behaviour. Psychographic Dimensions. Brand Loyalty and Repeat Purchase Behaviour.f. Consumer Behaviour and Marketing Strategy. 8/e. Unit – 5:Consumerism: The roots of consumerism. 2008 Henry Assael: Consumer Behaviour. Unit – 1:Introduction to Consumer Behaviour.Paul Peter. Perception. 2009 Kumar:Conceptual Issues in Consumer Behaviour. Information Processing.PHI. New Age International. References David L Loudon and Albert J Della Bitta: Consumer Behaviour. Reference Groups and Family Influences. environmental concerns. Pearson. Black Well: Consumer Behaviour. Understanding consumers and market segments.Syllabi for Pre.K. Unit – 3:Communication and Consumer Behaviour: Components of communications process. 4/e. 7/e. HPH.Srivastava & Sujata Khandai: Consumer Behaviour.Consumer Motivation. Cross Cultural and Socio– Cultural Influences. Personality. Models of Buyer BehaviorHoward Model. designing persuasive communication and Diffusion of Innovations. Howard-Sheth Model. ***** . Consumer Disputes Redressal agencies and Commission. Social Stratification. Unit – 2:Social and Cultural Environment: Economic. Paragon International. 2009-2010 Batch Subject Code: R91360 CONSUMER BEHAVIOUR The objective of the course is to enable students to understand the perspectives of Consumers and their buying behaviour. TMH. 2008 Roger D. Personal influence.e. Consumption and evaluation. Unit – 4:Consumer Decision Process: High and Low Involvement. Consumer Protection Act 1986. Schiffman.Phil/Pre MS.2007 Peter: Consumer Behaviour and Marketing Strategy. Webster and Wind Model. 2009 Suja R Nair: Consumer Behaviour--An Indian Perspective.L: Consumer Behaviour. consumer information. Olson: Consumer Behaviour & Marketing Strategy. consumer privacy.2007 J.6/e.Evolution of Consumer Behaviour. Demographic. L. 2009 K. Pearson. Pre-purchase Processes. TMH. W.Cengage. 2009 Matin Khan: Consumer Behaviour & Advertising Management. Cengage Learning. legislative responses to consumerism and marketer responses to consumer issues. The pre-requisite for this course is Marketing Management offered in 1st semester. Post Purchase processes. 2009 Michael R.PhD/Pre M. Attitude Formation and Attitude Change. Purchase. Jerry C.2009.G and Kanuk L. 2009 Kazabi Batra: Consumer Behaviour. 2008.7/e. consumer safety. TMH.

Arnold. W. S. Measuring Bond Yields. performance measurement with changing portfolio composition. 2009. Technical analysis. 2006 ***** .Focus on India. This paper is focuses on the application of theory to practice. John Wiley & Sons. Markowitz Portfolio Theory. 2005 Global Investment Gurus.f. Cengage. Securities Markets. Unit – 5: a) Derivatives: Overview of derivative markets. Frank K. The Single-Index Model. Mean-variance approach.Alexander and Jeffery V. Pearson Education. Unit – 2:Portfolio Theory and Capital market theory: The returns and risks from investing.Pearson education 2009. Price/Book value. Kumar:Corporate Financial Management. valuation and management: Interest rates. Convexity. Sharpe.Jordan: Security Analysis and Portfolio Management. Charles P. Jones: Investments – Analysis and Management. Prentice Hall. TMH.Strong: Derivatives – An Introduction. References Prasanna Chandra: Investment Analysis and Portfolio Management.Avadhani: Securities Analysis and Portfolio Management. 7/e. Passive Bond Management and active bond management strategies. Bond immunization. 2008 Wizards of Dalal Street. b) Portfolio management: Mutual funds . Martin J.Hull: Options. Donald E. Gordon J.Syllabi for Pre. Bhat: Security Analysis and Portfolio Management. 2005 Derivatives. intrinsic value and market price. 2009 CNBC TV 18 CDs Systematic Investment Planning. Prentice Hall. Himalaya.Brown: Investment Analysis Portfolio Management. Fischer and Ronald J.A. Swaps contracts. how securities are traded. Alex Kane.Reilly and Keith C. Dividend discount models. Cengage. 2007 John C. Asset Pricing Models-The Capital Asset Pricing Model. Alan J Marcus and Pitabas Mohanty: Investments.e.Growth of mutual funds in India. Simplifying Technical Analysis. b) Security Analysis: Macroeconomic analysis. Economic value Added (EVA). 2007. 2008. TMH. 2009 ZVI Bodie. Arbitrage Pricing Theory. Edwin J. Unit – 1:Investments: The Investment environment: Classification and functions of financial markets and financial instruments. John Wiley. Gruber: Modern Portfolio Theory and Investment Analysis.PhD/Pre M. duration. Structure.Phil/Pre MS. 2009 William F. 2009. Futures and other Derivatives. Stock index futures. The P/E ratio or Earnings Multiplier Approach. interest rate futures. 2006. 2009. Futures markets. 2008. 2009-2010 Batch Subject Code: R91361 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT The objective of this course is to provide the conceptual and analytical frame work of Security Analysis and Portfolio Management and make them proficient in understanding the dynamics of securities market. Elton. 2009 V. Price /Sales ratio. Trader Psychology. The passive and Active strategy. Bond pricing theorems. Industry and company analysis. option markets. 2009. Unit – 3:Fixed – income Securities (Bond): Analysis.Kevin: Security Analysis & Portfolio Management. Robert A. Excel. 5/e. Unit – 4: a) Equity: Analysis Valuation and management: Discounted Cash-flow techniques: Balance sheet analysis. Pearson. Performance evaluation of mutual funds. 6/e.Bailey: Fundamentals of Investments. option strategies and option valuation. Portfolio selection-efficient portfolios. strategies and pricing.

Electronic resumes. ***** . Computer based testing. Proactive and reactive recruitment. Questioning techniques to avoid.K. Unit – 5:Recruitment and Selection Practices Abroad .Chanda: Recruitment and Selection. Sanjay Srivastava: Case Studies in HRM. Unit – 2:Interviewing. Unit – 3:Pre-employment Testing.Case Studies References Phillips: Strategic Staffing. Unit – 4:Ability Tests. Reviewing the application and résumé. International electronic recruitment electronic Web sources. Pearson. competency based lead-ins. Gatewood. 2008.PhD/Pre M.e. testing advantages and disadvantages. Gareth Robert: Recruitment and selection. Career web sites. Generic competency Questions.Mental Ability. Key competency category. W. 4/e. 2008.Barrick: Human Resource Selection. Workers ExpectationsRecruitment Sources. Providing talk. Mechanical ability test. Job descriptions. Background check policy. Jaico. Field. . Electronic Recruitment.Performance tests and. Innovative recruitment sources. The prerequisite for this course is Human Resource Management. Assessment Center-Integrity Testing Drug testing. Robert Edenborough: Assessment Methods in Recruitment. Selection and Performance. Competency Based questions.2009. 2009. Selecting & Orienting New Employee. Paragon International. Guidelines for releasing and obtaining Information. Use of performance test. 2006. 2009.How to make recruitment efforts succeed. N. Probing questions. test validation. testing categories. Cengage. Personality Assessment. Graphology.Phil/Pre MS. Unit – 1:Recruitment Challenges. Personality Measurement Test. Kogan. 2007. effects of practice and coaching.f. PHI. Excel. Planning basic questions.Syllabi for Pre. Daine Arthur:Recruiting. reference check. Interviewing. Encourage applicant to talk. Additional types of questions. 2009-2010 Batch Subject Code: R91362 RECRUITMENT & SELECTION The objective of this study is to enable the student to specialize in the process of Recruitment and Selection with a special focus on pre-employment tests and measuring competencies.

Berry.A. Wiley-2009 ***** .Dash Boards-Performance Management. and Visualization Core Concepts Pearson Education.OLAP& OLTP systems.Prabhu: Data Warehousing.2004 C. BI organizing for Success: Requirements driven BI-Relevance to Continental Gate Agents. Gordon S. 3/e. Unit – 1:Introduction: Business Intelligence from business side.PHI Learning.Phil/Pre MS.Components of BI Architecture-BI Frontend.Business IT partnership.Pearson Education.Data base Segmentation. 2008 Berson Smith: Data Warehousing.BI and Business Value.Data Modeling-OLAP tools.Markas: Decision Support Systems. Kogan Page.Market Research Function with organization. 2009-2010 Batch Subject Code: R91363 BUSINESS INTELLIGENCE The objective of the course is to make the students proficient in the tools and techniques of Business Intelligence making use of Data mining and Data Warehousing processes.Nature & Scope of Qualitative Data – Designing Research – Managing Results – Knowing Future.2/e.2008 Carlo Vercelise: Business Intelligence & Data Mining. Unit – 4:BI Through Data Warehousing: Online Analytical Processing (OLAP). Tata McGraw-Hill.Rich Reportlets – The future beyond technology.S.Hybrid IT-Business person. W.Tools for Data mining – Application of DW and DM Unit – 5:Future of BI: Emerging Technologies-Predicting future-BI search and Text AnalysisAdvanced Visualization.f. Tata McGraw Hill.Pearson.e.Syllabi for Pre. 2008 Turban:Business Intelligence.2008 Efrem G.Agile Development Techniques-Enterprises Vs Department BI-Business Intelligence Competency Centre-BICC Guiding Principles Unit – 3:Market Intelligence: Knowledge most important asset of a company. 2005 Marakas: Modern Data Warehousing. Data Mining 7 OLAP. Mining.PhD/Pre M. Martin Callingham: Market Research.Waterfall Development process. 2/e.Managed Query Environment-OLAP tools in open Source domain. Tata McGraw Hill. 2009.2008 George M. 2007 Michael J.R.Right Time Data.Success of Business Impact. References Cindi Howson: Successful Business Intelligence.Measuring Success of Business Impact-ROI-LOFT Effect Unit – 2:Data Management and BI Organizing for Success Data Quality-Data Architectures-Master Data Management.Linoff: Data Mining Techniques.BI Market Business Query & Reporting-Production Reporting. Wiley -India. Data Warehousing (DW) to Data Mining (DM)-.Mallach: Decision Support and Data Warehousing Systems.

Factors influencing Distribution network design. Inventory planning and economic theory aberrations. Aggregate planning Strategies . Information Technology and Coordination in a Supply chain.PhD/Pre M. inventory. information. Pearson. Himalaya. 2009-2010 Batch Subject Code: R91364 LOGISTICS AND SUPPLY CHAIN MANAGEMENT The Objective of this course is to gain the knowledge of possibilities of efficient optimization and management of operation in integrated supply chains and also the ability to apply them in the enterprise reality. Obstacles to Achieving fit. Design options for Distribution network. Framework for Structuring drivers. The role of network design in the Supply Chain. Expanding Strategic Scope. 2006. Achieving Strategic Fit.Closs: Logistical Management: The Integrated Supply Chain Process. Cont--2 . Supply chain performance in India. Planning Demand and Supply in a Supply Chain: Demand Forecasting in Supply Chain: Components of forecast and forecasting methods.Knowledge of Production and Operations Management. Frame work for Network design decisions. Sridhara Bhat: Logistics and supply chain management. Kogan Page. Logistical operating arrangements.f. Logistical operations. The course will also strengthen the holistic view on supply chain operations.Syllabi for Pre.Phil/Pre MS.global operating levels – interlinked global economy . Donald J. John T Mentzer: Supply Chain Management. Determining optimal level of product inventory. Supply Chain Management in Global environment–Global strategy – Global purchasing – Global logistics– Global alliances –Issues and Challenges in Global supply chain Management – Case studies. Facilities.ss References Sunil Chopra and Peter Meindl: Supply chain Management: Strategy. Consequently the course provides advanced knowledge about logistics and their supporting systems from a supply chain perspective. *The students need Statistical Table to solve numerical problems. W.3Planning and Managing inventories in Supply Chain: Managing Economies of Scale in Supply Chain. 2009 Christain schuh et al:The purchasing chess board. Managing Global logistics and Global supply chains: Logistics in a global economy – views of global logistics. Pricing and Revenue Management in a Supply Chain. Sage Publications. 2009. sourcing and pricing. management and strategy and some current research areas in supply chain management. Case studies Unit.e. Marketing Management and QABD taught in second semester of the programme. Third edition. Designing and Planning Transportation Networks: Transportation in a Supply Chain. Unit – 1:Understanding the Supply Chain: Objective and Importance of Supply Chain Process View of Supply Chain. Competitive and Supply Chain Strategies. Managing Uncertainty in a Supply Chain. Case studies Unit .5: Logistics and Supply chain relationships: Identifying logistics performance indicators – Channel structure – Economics of distribution –channel relationships –logistics service alliances. Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance.2009. transportation. Springer link. 2008 Donal Waters: Global Logistics. Case studies Unit – 2:Designing the Supply Chain Network : Role of distribution in the Supply Chain. Logistics: The Logistical value preposition. Prerequisite for the course:.Bowersox and David J. Planning and Operation. 2009. 2009. Case studies Unit – 4: Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain and procurement strategies. Aggregate Planning in Supply Chain: Role of aggregate planning. Models for facility location and capacity allocation. Supply chain Synchronization . Rajasekhar & Acharyulu: Logistics and Supply Chain Management. The Work of Logistics. TMH. Excel.The Global supply chains .

Tage Skjott-Larsen: Managing the Global Supply Chain. 2009 Kachru: Logistics and Supply Chain Management.L. 2008 J. Asst Vice President. COLLABORATION AND BEST Madura Garments PRACTICES IN SUPPLY CHAIN DAWAR SANJAY MANAGEMENT Associate Partner. DS Group ***** .A Balanced approach. 2008.Walters: Managing the Supply Chain. Macmillan. Keong Leong.Phil/Pre MS. TMH. 2009 Shah: Supply Chain Management. Cengage Learning.Gattorna and D.PhD/Pre M. Joel D wisner. Head Process. 2008 Rahul V Altekar: Supply Chain Management. Viva.W. 2009 Excel Multimedia – CDs: Author Title AGARWAL KAPIL. Concepts and Cases. DEVOLOPING GOOD SUPPLY CHAIN Vice President and GM. Accenture Ind Pvt Ltd ANANDAN RAJAN. 2008 Rangaraj: Supply chain Management for competitive advantage. W.Schary. MANAGEMENT SHARMS SUMAN. Keah Choon Tan: Principles of Supply Chain Management.e.Syllabi for Pre. Pearson. 2009-2010 Batch -2- Subject Code: R91364 Philip B. PHI .f. Excel. Dell India.

Mahendra Mohan: Advertising Management.Effects of Advertising.Ramesh Kumar: Marketing and Branding.Rolan Lane. Pearson. Sales promotion and Distribution. Cengage Learning. Himalaya. Kogan Page.-Brand Response – Brand Experience – Brand Aesthetics – Awareness & Brands – Brand Elements – Brand Positioning pit falls – Brand Repositioning. Karen Whitehill King. Paragon International. Murthy& . W.2008 W. Readings and Cases-The Indian Context.2009. Jaico. 2009 Sharma & Singh . R. Tata McGraw-Hill. Pearson Education.Brand Perception and Brand Strategy – Subtleties and Celebrities – Brand Equity and pricing decisions – Cost to Server Consumers – Service Quality and Branding – Retailing impact on branding – Online Brand Equity and Offline Brand Equity. Radio. Implication for Communication and Promotional strategies Branding: Product Concept –Unique Selling proposition – Product Management – Product & STP-Reverse Engineering – Framing Product Line Unit – 4: Branding Concepts: Managing Brand power – Brand Life Cycle – Brand AssociationsBrand Extension.Global Advertising Agencies and Global markets-Advertising Agency Management. Advertising.Bhojanna: Advertising an IMC: Excel.Creative Strategy & Execution. 2008 Jason Hartman: Brand of Chocie. Kumar:Consumer Behaviour and Branding: Concepts. 2008 Chunawala: Advertising .e.2005 S. PHI. 16/e. Excel.IMC in Marketing Mix –Structure of Advertising World.C. 2008 Batra: Advertising Management.Symbiotic Branding – Directness and Subtlety in Advertising appeal. Pearson-2009. 2009-2010 Batch Subject Code: R91365 MARKETING COMMUNICATIONS The objective of this course is to make the student proficient in promoting an organization through advertising and branding in contemporary styles. Unit – 5: Brand Extension Strategies in Indian Context – Branding Commodities.New Trends in Advertising – Creating Advertising.Bhatia: Marketing Communication and Advertising.Phil/Pre MS. 2009 Tapan K Panda: Building Brands. Unit – 3 : Advertising and Branding: Brand Planning. Advertising and Brand Protection. References Kruti shah & Alan D’Souza: Advertising and Promotions.Managing Brands with current trends of Advertising – Competing Brands.f. 2009 Terence A Shimp: Advertising and Promotion.Purpose and Function of Advertising in Marketing Mix – Advertising and Psychology – Advertising and Buying Behavior – Advertising Strategy.2009. 2009 Cont----2 CDs (EXCEL MULTIMEDIA) .Brand loyalty-Brand Positioning.PhD/Pre M.Planning & organization – Setting objectives – level of decision making. Tata McGraw Hill.2007 Rodney D Ryder: Trademarks. Pearson Education. Thomas Russell: Advertising Procedure. 2009 Helen Edwards & Derek Day: Creating Passion Brands. Macmillan. Newspapers & Magazines). Unit – 1: Introduction to Marketing Communications and Advertising: Marketing Communication – Integrated Marketing Communication (IMC). Unit – 2: Managing Advertising : Advertising planning – Target Marketing – Defining prime prospects – planning and positioning Advertising – Setting objectives.DAGMAR Approach to set objectives – Arriving and allocating Budgets – Measuring IMC Performance – Media Function – Basic Media Strategy – Using Various Media (Television. 6/e.Syllabi for Pre. J. 2009.

Building Successful Brands in MD.Syllabi for Pre. 2009-2010 Batch -2AUTHOR SURESH J. ANAND K. SEN ANAND KANSAL RAHUL JEJURIKAR RAJESH Subject Code: R91365 TITLE PRODUCT BRANDS TO COMPANY BRANDS TRUE NATURE OF BRANDING THE THIRD WAVE OF BRANDING CHADHA DHAREN.S Chief (Marketing and Sales) Asian paints BAWARE RAVI.B.PhD/Pre M. CONNECTING ACROSS Mocormiok tribune professor of technology GENERATIONS CREATING INDIAN And Director center for research in BRANDS technology & Innovation BIYANI RAJESH BAID POOJ Winners of 3rd National Computation for Management.f. Ltd. Momentum Strategic 21st century Consultants Pvt.e.B MD. MTR Foods Ltd. CEO & Exec Director. 2006 ***** . SAWHNEY MOHANBIR. The Tata Iron and Steel Co. Studies (NCMS). Ltd MUTHURAMAN. AIMA CNBC TV 18 CDs • Strategies for becoming Customer Focused Organisation • Brands that made India 2008 • Most Trusted Brands.Phil/Pre MS. W.

Khan: Financial Services. SEBI and Regulation of Primary and Secondary Markets Unit -4:Asset/fund based Financial services – lease finance. Vasant Desai. Commercial Bills market.M. evaluation and forfeiting. initiatives to strengthen the co-operative banks. Bank capital – adequacy norms and capital market support. 2008. The Role of AMFI.Gurusamy: Financial Services and System. Challenges of Insurance Sector. 2009-2010 Batch Subject Code: R91366 FINANCIAL INSTITUTIONS.Bhole: Financial Institutions and Markets.J. Himalaya. the major institutions involved and the services offered within this framework. Vasant Desai: Financial Markets and Financial Services. Equilibrium in financial markets. S. debenture trustees.PhD/Pre M. Co-operative banks. Unit -2:The banking and Non Banking Institutions: Commercial banks – the public and the private sectors – structure and comparative performance. Challenges faced by investment bankers. The Indian Financial System and Development. Pearson . Growth of Indian Mutual funds and its Regulation. interest rates. and NPAs. advantages. portfolio managers. Pearson. bills discounting. Nalini Prava Tripathy: Financial Services. Financial system and economic development . and SFCs . Unit -1: Introduction: The structure of financial system. Pearson.Y. Oxford University Press. Nanda Gopal: Emerging Financial Markets.Syllabi for Pre. Monetary Policy and techniques of monetary control of RBI. 2009. TMH. Banking Innovations. Financial Sector reforms after 1991 Regulatory and Promotional Institutions: Function and Role of RBI.Phil/Pre MS. Competition. spreads. Functions and activities. The role and functions of SEBI. functions. 2009. Insurance Companies – Structure and Investment Pattern of LIC.Fabozzi & Franco Modigliani: Foundations of Financial Markets and Institutions. The problems of competition. Anthony Saunders and Marcia Millon Cornett: Financial Markets and Institutions. W.2009.role. TMH. SIDBI. Justin Paul and Padmalatha Suresh: Management of Banking and Financial Services. Cengage. Government Securities Market – T-bills market. 2009. consumer credit and hire purchase finance.f. housing finance. Listing trading and settlement.. Unit -5:Investment Banking: Introduction. Sage. Role of IRDA. References L. Prentice Hall. credit rating. 2009 Pathak:Indian Financial Systems. Unit -3:Financial and Securities Markets: Structure and functions of Call Money Market. An update on the performance on Non-statutory Financial organization like IFCI. bankers to an issue. underwriting.2009 Meir Kohn: Financial Institutions and Markets. Fee-based / Advisory services: Stock broking. Excel. NABARD. Indicators of Financial Development. IRBI.2009 Rammohan: Regulation of Financial Intermediaries in Emerging Markets. Govt. Frank. 2009. venture capital financing. Himalaya. TMH.e.2009. Commercial paper and certificate of depositsSecurities markets – Organisation and structure. 2009 M. factoring definition.2009 ***** . GIC and other insurance companies. 2008.The Non-banking financial Institutions: Structure and functioning of Unit Trust of India and Mutual Funds. innovation. MARKETS AND SERVICES The objective of the course is to provide to students an understanding of Financial Markets.

W. Excel. 2009.2009 B D Singh: Industrial Relations & Labour Laws. 2009 ***** . productivity bargaining. Pearson.e. PHI.Syllabi for Pre. Minimum Wages Act.Employee Participation . Excel. Arbitration and Adjudication procedural aspects for Settlement of Grievances –Standing Orders.Quality of Work Life. Industrial Disputes: Meaning. 1965. The Payment of Bonus Act.introduction-Definition and objectives-growth and structure of Trade Unions in India-Trade Unions Act . Unit -5:Labour Legislation II: Industrial Disputes Act.Grievance Handling Employee Grievances – Causes of Grievances –Conciliation.Change in the Labour-management relations in the post-liberalised IndiaChanges in the legal frame work of collective bargaining. public sector bargaining and social security – Negotiating techniques and skills –drafting of an agreement. P. Unit -1:Industrial Relations : Economy and the Labour Force in India – Approaches to Industrial Relations – Industrial Relations in Comparative Frame work. Unit -2:Collective Bargaining: Nature and legal framework of collective bargaining – Levels of Bargaining and Agreements. 2009 Tapamoy Deb:Managing Human Resources & Industrial Relations.PhD/Pre M.Padhi: Labour and Industrial Laws. Sinha: Industrial Relations.Management and Employer organizations – Introduction – origin and growth. TMH. 1948. 1948. 2009. References C S Venkataratnam: Management of Industrial Relations. B D Singh: Industrial Relations. Memoria and Gauskar: Dynamics of Industrial Relations.f.The Payment of Wages Act. 2009 Arun Monappa: Industrial Relations. ESI Act.K. improved work relations. 1926 and Legal framework-Union recognition-Union Problems. negotiated flexibility. 2009. 1923. National wage policy – Contemporary issues in Wage systems. Himalaya. Oxford University Press. 2009-2010 Batch Subject Code: R91367 MANAGEMENT OF INDUSTRIAL RELATIONS The objective of the course is to give a good understanding of dynamics of Industrial Relations against the backdrop of monitoring and regulatory environment in India. Trade Unions. Unit -3:Tripartism and Social Dialogue: Types and levels of Tripartism – social dialogue and the Reform Process – Strengthening tripartite social dialogue – Role of government in industrial relations. 1936. Excel. nature and scope of industrial disputes . Unit -4:Labour Legislation-I –Factories Act. Workmen’s Compensation Act. 1948 .Code Discipline.Cases and Consequences of Industrial Disputes –Prevention and Settlement of industrial disputes in India. 1948.Phil/Pre MS. Trade Unions and Labour Legislation.Managing good industrial relations. 2009.Non-Union firms –Management of Trade Unions in India.

USA. Human factors in project Evaluation and control. ***** .Cappels: Financially Focused Project Management. achieving cross. Creating a project Budget.functional cooperation. UNIT-3 Project Execution Initiating the Project.Project Management Research in brief. PHI. 2008 Thomas M. Organization strategy and structure and culture. Managing Risk-Four Stage Process .e. setting up a monitoring and controlling process. Earned value management. organization culture. 2009-2010 Batch Subject Code: R91368 PROJECT MANAGEMENT The objective of this course is to lay an important foundation to students in managing projects with a special focus on every phase such as project planning. virtual project teams.Pinto: Project Management-Pearson Education-2009 Larry Richman: Project Management-PHI.PhD/Pre M.2008. monitoring and evaluation. UNIT-2 Project Planning Project Planning Defining the project.f. Approaches to project screening and selection. R. Anita Rosen: Effective IT Project Management-PHI-2008. creating a culture for Project Management. Types of project terminations. UNIT-1 Introduction Introduction-Project management-What is Project Management-why Project Management-Project Lifecycle.Syllabi for Pre. P. Controlling and Reporting project objectives. Project termination. SPD. conducting project Evaluation. Project Management today. Work breakdown structure.Phil/Pre MS. monitoring project performances. Senthilkumar: Project Management. 2008 Jeffery K. Forma of organization structure. Project management and future current and future trends in project management. Larson: Project Management-Tata McGraw Hill-2008 Enzo Frigenti: Project Management-Kogan. Characteristics of a Effective project Team. Panneerselvam. References Gray. SPD. 2008 Scott Berkun: Project Management. stake holder management. risk management an integrated approach. execution. Conflicts management. W. UNIT-4 Leading Project Teams Building a project Team. cost Management. Negotiations UNIT-5 Performance Measurement and Evaluation Project control cycles. 2009 Guide to Project Management Body of Knowledge (PMBOK® Guide) of Project Management Institute. financial Module. Getting Approval and compiling a project charter.

2001 Benninga Simon: Financial Modeling. Unit 2: Financial Statement Modeling – Modeling and Projecting the financial statements – Project Finance. applying theory to practice. Oxford University Press. Unit 5: Risk Modeling: Value at Risk – Option payoff and profit patterns .2004. 2/e. 2004. regardless of the functionality a participant comes from.Ho. Subbarao & Parvateesam: Financial Engineering. Simon: Financial Modeling.2004 Keith A Allman: Modeling Structured Finance Cash flows With Microsoft Excel: astep by step guide. Corporate Finance. Wiley Finance. 2009. Risk Management and Financial Institutions. Unit 4: Portfolio Models: Calculating Portfolio means and variances – Using Excess return matrix in Spread Sheet – Ways of calculating Variance-Covariance matrix – Estimating Betas and Security market line. Massachusetts Institute of Technology Press. PHI.How financial models work. The course will focus on conceptualizing relationships that apply to variables in a given situation and the manipulation of variables for an end-objective. Wiley Finance. Excel. Sang Bin Lee: The Oxford Guide to Financial modeling-. Unit 3: Valuation: Introduction to Financial Valuation – Importance of Valuation – Building Financial model – Deriving Free cash flows – Weighted average cost of capital – Sensitivity analysis Comparable Company Analysis – Discounted Cash flow analysis.Phil/Pre MS. Wiley Finance.Debt Repayment schedules – Projecting the income statement – Projecting the Balance statements – Projecting the cash flow Statements. Wiley Finance. 2008 K Scott Proctor: Building Financial Models with Microsoft Excel: A Guide of Business Professionals. 3/e Massachusetts Institute of Technology Press. 2007 Thomas S. ***** . References Benninga. W.e.Applications for Capital Markets. 2009-2010 Batch Subject Code: R91369 FINANCIAL MODELING The objective of this course focuses on modeling as a generalized subject.PhD/Pre M. 2009 Michael Rees: Financial Modeling in Practice.2008 Chandan Sengupta: Financial Modeling Using Excel and VBA. Unit 1: Introduction to Financial modeling-Types of financial models – Model Design – Identifying the purpose and mode of use of Model – Flat payment schedules-Future values and applications – Multiple Internal Rates and Return. Participants will take part in a project to create a financial model from scratch by programming Excel and in the process.f.Syllabi for Pre. Y.Credit Risk modeling – Option pricing models. Marshall & Bansal: Financial Engineering: A complete Guide to Financial Innovation.

W. 2009. TMH.PhD/Pre M. 2009 CDs (EXCEL MULTIMEDIA) TITLE AUTHOR SALUJA NAVNEET. Unit -5:Retailing in India: The present Indian retail scenario – Factors affecting retailing in India – Region wise analysis of Indian retailing – Retailing opportunities in India. Swapna Pradhan: Retailing Management Texts & Cases. 2009 Sathish Taneja: Franchising. 2009 Arif sheik: Retail Management. Unit -3:Store Management: Objectives of a good store design –Store design – Store layout – Space planning – Merchandise presentation techniques and atmospherics.J.Sources of merchandize Category Management . Excel. 2009 Diamond: Retail Buying. Unit -4:Location strategies: Shopping centers –Freestanding sites – Location and retail strategiesFactors affecting the demand for a region or trade area –Factors affecting the attractiveness of a site. Barry Berman Joel &R Evans: Retailing Management-A Strategic Approach.Syllabi for Pre. Human resources & Administrative Strategy: Designing the organizational structure for retail firm .Allocation of merchandize.Growth strategies .Retail organization structures.Lamba: The art of Retailing. 2009. References Levy & Weitz: Retailing Management . CRM in retail management.e. Paragon International.Types of retailing -Customer buying behavior-Retailing Strategy: Target market & Retail format . Reliance Retail-Delhi RETAILING IN INDIA SINGHAL ARVIND Chairman. TMH.Retail pricing strategies –Approaches for setting pricing – Pricing adjustments – Using price to stimulate retail sales – Promoting the merchandise – Implementing an advertising plan. Technopak Advisors Pvt Ltd. customer satisfaction after sales service etc. Kogan Page.f. TMH. Unit -2:Merchandising and pricing strategies: Merchandize planning . Pearson. ***** . 2009-2010 Batch Subject Code: R91370 RETAILING MANAGEMENT The objective of the course is to enable students to develop a deeper insight into the functioning of Retailing Sector with a special focus on merchandising and store management. 2009 A. HPH.2008 Sivakumar:Retail Management.Factors to be considered for retail planning. Andrew J Newmann & Petes Cullen: Cengage Learning. prompt delivery. Pearson Education.Strategic retail planning process . THE CHANGING FACE OF Chief Executive. Unit -1:Introduction: Advent of retailing -Functions of retailing . 2009.Phil/Pre MS.Buying systems to stores . 2009. Fernie: Logistics & Retail Management.

2008 Don M Chance. Structure of Options Market. Commodity Swaps.Kumar. A. 2009 Mishra: Financial Derivatives. Robert Brooks: Derivatives and Risk Management Basics.e. Types of Derivatives. Major types of Swaps. The Role of Derivatives Market. 2009 S. Principles of Option Pricing. Unit II: Future and Forward Market structure of forward and Future Markets. Equities & Commodities.Phil/Pre MS. Unit IV: Basic Option Strategies. etc. Interest Rate Swaps. Pricing and Valuing Swaps. Futures and other derivatives. S. Trading with Options. Determination of forward and future prices. Excel. Shroff Publishers and Distributors. Evolution of Swap Market. Credit Risk in Swaps. Financial Derivatives. ***** . Mechanics of future markets. 2008.f. Prentice Hall. John C Hull: Options.Gupta: Financial Derivatives: Theory. giving them the knowledge of basics in Derivatives. 2008. TMH. 7th Edition. Concepts and Problems. Currency futures and Forwards.S. Dubofsky. Future Markets.Syllabi for Pre. Currency Swaps. Cengage. Pearson . 2009-2010 Batch Subject Code: R91371 DERIVATIVES The objective of this course is to make students efficient in the area of Derivatives. Uses of Derivatives.L. Unit III: Options – Distinguish between Options and Futures. 2008. Interest rate futures. Option Pricing Models: The Binomial Model. Uses & Misuses of derivatives. Hedging Strategies. Advanced Option Strategies. TR: Derivatives Valuation and Risk Management. Oxford. 2009 David A. The Black – Scholes Merton Model. Fundamental linkages between spot & Derivative Markets. Unit V:Swaps – Concept and Nature. 2009. PHI. Equity Index Swaps.N. Credit Swaps. Currency Options.Sridhar: Futures and Options. References Jayanth Rama Varma: Derivatives and Risk Management. using Swaps to Manage Risk. Using futures.PhD/Pre M. W. Option Strategies. Features of Swaps. Thomas W Muller. Unit I: Introduction to Derivatives – Development and Growth of Derivative Markets. Hedging with Options.

indicators of group development. James Thacker: Effective Training. the training climate. Training Centre And Like Institutions. Action Research For Better Training. five steps in program design. Establishing the objectives and preparing the partners.(Reference 2) References Raymond A Noe: Employee Training and development.Self Awareness Questionnaires.f. Udai Pareek: Training for Development. monitoring and improving training during the programme.system goals and approaches to system development. power and influence. trainers-researchers. the dynamics of developing training systems. crises dilemmas and resolution in institution development.2008. role of the training system with evaluators from other constituencies. P. overview of training process. Trainers And Training Style: Personal needs of trainers.PhD/Pre M. clarifying individual motivation for training. trainers language of resistance.Syllabi for Pre. outlining programme sequences and themes.Robins: Training in Interpersonal Skills. the training centre in its environment. Pearson Education . Unit 1 : Training Choices and Dynamics : What is training?. Unit 3 : Training Methods. Fundamental Interpersonal Relations Orientation – Behavior (FIRO-B).2006. ***** . action through training or action through force. trainers realness under pressure. training methods compared with objectives.Two faulty juxtapositions. W. R K Sahu: Training for Development: Excel Books. Developing Group And The Climate: the social process – three aspects. training schedules and time tables. building in flexibility. some questions for trainers to study. 2008.2009. composing the detailed syllabus.Action research by trainers.Phil/Pre MS. Unit 4: Evaluation of Training : Issues for evaluation. empowering people through delegation. 3/e. Stephen P. 4/e. tasks of the training system.Nick Blanchard. Unit 2 : Designing the Program-Designing the successive approximations. consistent learning environment for participants. couching counseling and mentoring. events-reflection-experience. learning process and facilities. Assumption for prevailing and alternative concepts of training. Training And Training System Development. trainers role. working with teams. 2009-2010 Batch Subject Code: R91372 TRAINING AND DEVELOPMENT The objective of this study is to specialize the HR students in the process of Training and Development . creative problem solving.4/e. institutional climate for trainers. TMH. PHI. Organizational collaboration through clarifying needs.Characteristics. learning on the job – nine training requirements methods. seven system functions with candidates for training. culture and other contexts. Setting goals for subordinates.2007. Vistaar Publications. two dilemmas of development.e. trainers style. Excel Books. training strategy. Unit 5 : Training instruments – Self-assessment exercise. G Pandu Naik: Training and development. Post training support for improved performance at work. modular approach to programme design. dilemmas. Rolf P Lynton.2008.

References Mattison: Web Warehousing & Knowledge Management. Unit 4: The Knowledge Process: Universal appeal. Barnes: Knowledge Management systems. Warier: Knowledge Management. The Promise of Internet and the Imperatives of the new age. the Indian experience. 2009-2010 Batch Subject Code: R91373 KNOWLEDGE MANAGEMENT The objective of the course is to provide the basics of the emerging area of Knowledge Management to students. 2/e.Measures for meeting the challenges of implementing KM programmes. organizational knowledge. Vikas Publishing House. This course through light on few important concepts as Knowledge management and Information Technology. web Portals.10step KM Road Map of Amrit Tiwana. Cengage. etc. ERP and BPR. Data Warehousing and Data Mining. –Role of knowledge Management in Organisational Restructuring. Pearson. Tata McGraw-Hill. W.f. Information Architecture: A three-way Balancing Act. Unit 1: The Knowledge Economy: Leveraging Knowledge. Unit 5: Implementation of Knowledge Management: Discussion on Roadblocks to success. 2009. 2009 Debowski: Knowledge Management. 2009 Fernando:Knowledge Management. Unit 3: Future of Knowledge Management and Industry perspective: Companies on the road to knowledge management. Net Banking in India. Stages of KM Process.2009 Becerra Fernandez: Knowledge management: An Evolutionary view. Knowledge Management tools.Creative effective Knowledge Management Systems through Information Technology. Pearson Education. Wiley Student Edition.PhD/Pre M. Knowledge Management in Manufacturing and service industry.Rathan Reddy: Knowledge management. -The Mystique of a Learning Organisation. Tiwana: The Knowledge Management tool kit. 2009 Tapan K Panda: Knowledge Management.Syllabi for Pre. 2009. Data-Information-knowledgeWisdom relationship. Wiley India. Business Ethics And KM.Phil/Pre MS. Knowledge Capital vs physical capital. Oxford University Press. PHI. Knowledge process. Unit 2: Knowledge Management and Information Technology: Role Information Technology in Knowledge Management Systems. New Delhi. Excel. KM. 2009 B.e. Business Intelligence and Internet platforms. 2007 ***** . 2009. 2009 Sislop: Knowledge Management. Customer Relationship Management. characteristics and components of organizational knowledge –Building knowledge societies. Himalaya. challenges and future of Knowledge Management.

Sponsorship Promotion. Keegan: Global marketing Management. 2009-2010 Batch Subject Code: R91374 INTERNATIONAL MARKETING The objective of the course is to provide students with a perspective of International Marketing Management. Vasudeva: International Marketing. 2009. the Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. New products in Intentional Marketing. University of Pittsburgh D SHIV KUMAR MD. Product saturation Levels in global Market. International market environment Business Customs in International Market. Shaw: International Marketing Analysis and Strategy. Tata McGraw-Hill Co. 2009 Roger Bennett & Jim Blythe: International Marketing Strategy Planning Market Entry & Implementation. Kogan. selecting an advertising agency. Isobel Doole and Robin Lowe: International Marketing Strategy. Global Advertising and brandy. EXIM policy of India. Export procedures and export documentation. John L.f. 2009. Direct Exporting . Distribution Patterns. Product and culture. Unit -2:Canalising and targeting international market opportunities: regional market Characteristics. the strategic importance of international marketing . Unit -4:International Marketing Channels: channels –Distribution Structures. Foreign Manufacturing Strategies With Direct Investment. Need for international trade. ***** . Personal selling. Cengage. Domestic Purchasing. Mathur: International Marketing. 2009 CDS (EXCEL MULTIMEDIA) Author Title WATTS JEFFREY DEVELOPING GLOBAL Partner. 2009. Sage. International product life cycle. Michael Czinketa: International Marketing 8/e. Graham: International Marketing. 3/e. 2/e. Entry Strategies of Indian Firms. Foreign Manufacturing Strategies Without Direct Investment. Ltd Japan. The prerequisite for the course is Marketing Management taught in II semester. References Philip R. NEMER ANNE Associate Director.Syllabi for Pre. Subhash C. 2009. Sales Promotion.PhD/Pre M. Unit -5:Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions . W. Transfer pricing. brands in International Market. Sak Onkvisit. Cateora.e. Factors effecting Choice of Channels. The management of physical distribution of goods. Ltd. Unit -3:International product management: International product positioning. Public Relations and Publicity. Jain: International Marketing. Geographic Expansion–Strategic Alternatives. 2009. Export costing and pricing. Pearson.2009. Export Policy Decisions of a firm. Excel.. Unit -1:International Marketing: Scope and Significance of International Marketing. Deloitte Tohmatsu Consulting MINDSET Co. International Market Entry Strategies: Indirect Exporting. 2009. Export assistance and incentives in India. Himalaya. Cengage. its environment and complexities. Cengage. John J. Pearson. international market segmentation and targeting. Marketing in transitional economies and third world countries. Francis Cherunillum: International Marketing. 2009. Global Pricing – Policy Alternatives. Differences between international and domestic marketing . Grey Market goods.Phil/Pre MS. trends in foreign trade. Nokia India.

the Economic and Monetary Union (EMU). 2009. trade finance methods. Unit -5:Asset–liability Management: Foreign Direct Investment. International Capital Budgeting. Payment methods of international trade. Euro bond market. Bond financing. interest rates and exchange rates – Purchasing Power Parity – International Fisher Effect – Fisher Effect.e. 2009. 2008 Madhu Vij: International Financial Management. the flexible exchange rate regime.Moffeth: Multinational Business Finance. Government influence on exchange rates – exchange rate systems. Siddaiah: International Financial Management. Eiteman. V. 2009. Importance. International arbitrage and interest rate parity.Levi: International Finance. process of arbitrage. International Financial Management. International Stock market. Macmillan. Jeff Madura: International Corporate Management. Managing Foreign exchange Risk. Factors influencing exchange rates. HPH. 2009. Pearson Education 2009. Yadav. TMH. Accounting components of BOP.Stonehill and Michael H.Syllabi for Pre. major participants. TMH. John Wiley. Foreign exchange quotations. Excel. Unit -3:Foreign Exchange Market: Function and Structure of the Forex markets. References S.f. Export – Import bank of India. evaluation of floating rates. International Capital structure and cost of capital. Recent changes and challenges in IFM International Flow of Funds: Balance of Payments (BoP). 2009 Reid W. Arthur I. speculation in the forward market . 2009-2010 Batch Subject Code: R91375 INTERNATIONAL FINANCIAL MANAGEMENT The objective of the course is to provide students with a broad view of International Monetary Systems and its understanding to enable a global manager to do business in a global setting.Phil/Pre MS. Cengage. parallel loans . 2009 Alan C. 2009. W. recent amendments in EXIM policy.PhD/Pre M.Currency Futures and Options Markets. Click & Joshva D.Shapiro: Multinational Financial Management. International Financing: Equity. Unit -2:International Monetary System: Evolution.Eun Choel and Risnick Bruce: International Financial Management. The prerequisite for the course is Financial Accounting and Analysis and Financial Management. accounts receivable management. types of transactions and settlements dates. 2009 Srivastava: Multinational Financial Management: Excel.Coval: The Theory and Practice of International Financial Management. Fundamentals of BoP. the current exchange rate arrangements. ***** . Agencies that facilitate International flows.International Cash management.Apte: International Financial Management. 2009. Unit -1:International Financial Management: An overview. Euro credit market. Theories of International business.K Jain: Josette Peyrard and Surendra S. Unit -4:Exchange Rates: Measuring exchange rate movements. Overview of the other markets – Euro currency market. David K. Prentice Hall India. International Portfolio Management. 10th edition. TMH 2009. Bretton Woods system. Gold Standard. Ephrain Clark: International Finance. P. Relationship between inflation.A Avadhani: International Financial Management. Maurice D.G. nature and scope. 2009 T. Pearson. Cengage. P. • Discounting and Statistical tables need be provided to students for examination. inventory management. Factors affecting International Trade flows. Indian BoP Trends. International Business Methods. regulations and guidelines.

Performance Planning Development Review and Management System: NOCIL.Deb: Performance Management. The prerequisite for the course is knowledge of HRM. planning performance for role clarity.: Aligning people to business goals. accountability and effectiveness. Performance Management : From Systems to Spiritual Approach. Performance Management System in Infosys. Monitoring Performance Planning Analysis and Development Systems.Phil/Pre MS.Reddy’s Laboratories Unit 3: Making Performance Management Systems and Appraisals Work. 2008. Prem Chedda: Performance Management Systems. Herman Aguinis: Performance Management.V. W. 2008. A. Bharat Petroleum Corporation Ltd. Unit 2 Improving quality of performance ratings. T.Kohli. Performance Management Systems and Appraisal Practices in India. Case Studies -Integrating 360 degree Feedback with Performance Management System : TISCO. References T.V. Performance Management System in National Stock Exchange. performance analysis. Michael Armstrong: Performance Management. MacMillan. increasing self awareness and understanding: Self Appraisal.f. Focusing on Team Performance for Better Results. Potential Appraisal. Oxford Higher Education. Excel.Rao: Performance Management and Appraisal Systems. 2009. Unit 5: Strategies for performance management. 2009-2010 Batch Subject Code: R91376 PERFORMANCE MANAGEMENT The objective of the course is to provide an outline of performance management of individuals in the organization. 2008. 360 Degree or Multirater Assessment and Feedback Systems. Data for HR Decision and Performance Improvements.Rao: 360 Degree Feedback and Assessment and Development Centres. Benchmarking. ***** . Unit 1: Introduction to performance management.e. 2005. 2005. Response. Implementing Performance Management Systems. 2009. Competency Mapping. Performance Management System in Dr. 2007. Kogan Page. Performance Review Discussion. Kandula: Performance management. PHI. Performance Management Systems and Appraisal Practices in some Asian Countries. Pearson Education.Syllabi for Pre.S. Dinesh K Srivastava: Strategies for Performance Management. Unit 4: Rating-Less Appraisals for the future of performance management systems. Excel. Using Performance Management Systems. Performance Management System in Titan.PhD/Pre M. T.

Staffing Function.Hall: Information Technology Auditing and Assurance. Test Data. Bergmann. Processing Controls. Cengage. Study Guide.India. 2/e. Davis: IT Auditing. Cengage. 2006. Unit -5:Information Systems Audit and Management: Managing the Information Systems Audit Function. 2009-2010 Batch Subject Code: R91377 INFORMATION SYSTEMS CONTROL & AUDIT The objective of the course is to provide students with a knowledge of control of Information Systems and Audit. Planning Function. W. Leading Function. The prerequisite for the course is knowledge of ERP & MIS. 2008. Unit -1:Overview of Information System Auditing-Conducting an Information Systems Audit. 2008. Systems Development Management Controls. James A. Cannon. 2006.and Control Flowcharts. Security Management Controls. Unit -2:The Management Control Framework-I: Introduction. Dreamtech. Evaluating System Effectiveness. Wiley. Controlling Function. Efficiency. 1/e . Operations management Controls. Evaluating Asset Safeguarding and Data Integrity. Organising Function. Interviews. Russel: The CISSP prep Guide. Introduction. Unit -3:The Application Control Framework-I : Boundary Controls. Pamplin: CICA. Quality assurance Management Controls. WILEY.f. Unit -4:Evidence Collection & Evaluation: Audit Software. Sybex.Phil/Pre MS.Certified Information Systems Auditor. 2006.PhD/Pre M. Questionnaires . 2007 David Ricchiute: Auditing and Assurance Services. References Ron Weber: Information Systems Control and Audit. 7/e. Input Controls. Alter: Information Systems. Code Review. Concurrent Auditing techniques. Overview & steps in an Audit. Pearson.e. Ronald. Some Features of Information Systems Auditing. Pearson.Syllabi for Pre. Performance Management tools. and Code Comparison. output Controls. TMH. 2009 ***** . Database Controls.

Sage. Unit-4: Strategy and management of Social Enterprise. K.: Voluntary Social Welfare in India. Also how NGOs can leverage with Microfinance will be covered here.Syllabi for Pre.Roots of Microfinance: ROSCAs and Credit Cooperatives.Controling Marketing Strategies.concept of civil society. Microfinance in India.key management functions of leadership and governance relating to NGOs.1995.K: NGOs in New Millennium. Wiley India. Ranjani K and Nitya Rao: Addressing poverty : Indian NGOs and their Capacity Enhancement in the 1990s. W. Tract Daiina (Ed. Beatriz Armendariz and Jonathan Morduch.2006. 1997 Choudhary D. 2009-2010 Batch Subject Code: R91378 MANAGEMENT OF NGOS The objective of this course is to develop an insight into the functioning of Non-Government Organisations and understand different strategies for capacity building of NGOs. 2009 Murthy.G. Pruthi. 2001 Connors. Understanding Microfinance. A Billion Bootstraps: Microcredit. 2009.R. The Economics of Microfinance. 2006 Chandra Sneha Latha: Non-Governmental Organizations-Structure.Agricultural Microfinance – Regulations and Supervision on Micro Finance Institutions – Role of NABARD.Microfinance Products. Micro Financing Industry today. 2009.e.2/e. Karnakar. John Wiley. Sage 2009.Mutually aided co-operative societies – Microfinance credit lending models – Group Lending Methodology . Reference David Lewis:The Management of Non-Governmental Development Organisations. Sterling. Unit-2: Strategy.Concept and back ground of NGOs-Types of NGOs and History of NGOs in India.Business Involvement Social Issues and OrganizationStrategies to create Business and Social Value-NGO Sector and emerging global economy. PHI Learning Private limited.Differentiation of Self Help Groups(SHG) and Joint Liability Group Model – Transaction cost and time for lending – SHGs cluster and Federations.Strategic Planning and Organization.1993. New York. Unit-1: Understanding NGOs . Operating politics and procedures.P. Fredric Edmund Stiftfung. Companies Act)-Income Tax Act (sec35AC and Sec80G)-Tax Deduction at Source (TDS). Relevance and Functions. Debadutta K. Unit-3: Managing for Effective Impact -Different approaches to measuring impact-The role of NGO managers learning and managing change.PhD/Pre M.f. 2009 Philip smith & Eric Thurman.Developing and retaining people in NGOs. Saad Publications.): The Non-Profit Management Hand book. Mobilising and Managing Financial Resources-Foreign Contribution Regulatory Act (FCRA) – Registration of NGOs (Society Registration Act. Prabhu Ghate. Kanishka. McGraw Hill Publication. Indian Microfinance – The Challenges of rapid growth.Labour laws-Audit Reports in NGOs. Bombay Public trust Act and Foundation Act.Role of Civil society in Social Change – Government Schemes in Social SectorInternational Schemes supporting NGOs and premier NGOs in India-Advocacy and Social Mobilization. Barefoot banking. Panda.Routledge. Unit-5: Leveraging with Micro-Finance .Developing and Organizing ResourcesDesigning Marketing Mix-Planning and Budgeting Marketing Mix.Phil/Pre MS. ***** . Structures and Systems of NGOs-Principles and models of NGO to develop structures-Vision and Mission of NGOs-People Management in NGOs-Recruiting.

2009. Motivating & Evaluating Channel members. Excel.Marketing & personal selling Strategies – Sales Strategy – Developing sales forecast-Forecasting approaches. HPH.1998 Subhash C Jain: Marketing Strategy. Strategies and Tactics. TMH. 2009-2010 Batch Subject Code: R91379 SALES AND DISTRIBUTION MANAGEMENT The objective of this course is to provide students a wonderful of opportunity of learning the basics and concepts of Sales Management and Distribution Management.Sizing and Staffing the Sales force – Training and Motivating Sales Force.Evaluating and controlling the performance of sales force.Dealers/ Stockists. Bixby Cooper: Strategic Marketing and Channel Management.Compensating and Leading Sales force. Unit 3: Management of Sales – II: Concepts of Sales Organisation.e.Sales Process.Sales Objectives. Bowersox & M. TMH.Defining sales territories-Procedures for designing territories. Unit 1: Introduction: Evolution of Sales Management.retailer as a salesman – Trading /Retail Formats – E-Tailing – Wholesale – Functions & Classification – Major Wholesaling decisions. 2009.Transactional and Relationship Selling. 2009 S L Gupta: Sales and distribution Management.Assigning territories to people. Unit 4: Distribution Management: Definition. Ricky Elliott & Alan Toop: Successful Sales Promotion.Emerging Trends in Sales Management. Excel.Syllabi for Pre.f. Tanner : Sales Management.Channel Design Comparison – Implementation – Vertical Integration – Channel Management – Power & Conflict – Principles of Channel Management – Channel Information System.Psychology in Selling.International Sales and Distribution Management. 2008 Kazmi: Marketing Management.Sales force expenses – Marketing audit.Buying Decision. W. Donald J. Sales and promotion Management.Roles.Types of Sales organization structuresSpecialization within sales organization.Channel Formats.Need for Distribution Channels – Value addition of Distribution Management.Linking Sales and Distribution Management.PhD/Pre M. 2008 John F Tanner Jr. Unit 5: Designing Channel Systems: Channel Design factor – Channel planning process – Ideal Channel structure – Training.Managing Territories-Sales Quotas.Sales force auditEvaluation of sales org. Pearson Education.Sales budget.Marketing Channels. 2007 Chunawala: Advertising. Cengage.Relationship of flows to service levels – Channel levels – Service Channels. Types and Skills of Sales Managers. References Krishna K Havaldar & Vasant M Cavale: Sales and Distribution Management.Distributors.Nature and importance of Sales Management. 2009. Pearson. Pran Choudhury. Pearson.Phil/Pre MS. Unit 2: Management of Sales-I : Strategic Planning. Orient Longman Limited. 2009 ***** .Need for Distribution Management.Role of Marketing & Sales. 2007 Coughlan:Marketing Channels. Earl D Honeycutt Jr & Robert C Erffmeyer: Sales Management.Sales Knowledge and Sales Related marketing policies.

3/e. students need to be provided with discounting and statistical table for examination Unit -:Investment decisions under conditions of Risk and uncertainty: Concepts of risk and uncertainty. James P. Unit -2:Types of Investments and disinvestments: Project abandonment decisions. Unit -5:Financing Decisions: International Capital Structure: Modigliani Miller Model: Hamada Model of Market Risk: The Miller Model: The Trade-Off Models and Agency Costs: Capital Structure Theory –the Signaling Model. Adjusted NPV and impact of inflation on capital budgeting decisions. Risk adjusted rate of return. post pay back. Pearson. Portfolio Risk and diversified projects. Unit -4:Strategic Analysis of selected investment decisions: Lease Financing.TMH 2004. 2009 Alan Shapiro: Capital Budgeting and investment Analysis.2008 Robert A Haugen: Modern Investment theory. Evidence of IRR. 2009-2010 Batch Subject Code: R91380 STRATEGIC INVESTMENT AND FINANCING DECISIONS The objective of the course is to provide students with a knowledge of investment and Financing decisions from the strategic perspective. Hire purchase and Instalment decisions. procuring. Analysis. Modified IRR. Return on Investment. 7/e. Text and Cases. Cengage. NPV mean variance analysis. Investment Decisions under capital constraints: Capital Rationing Vs. Pure. MY Khan and PK Jain: Financial Management: Text. Mergers and acquisitions in Capital Budgeting.2009. Sage. certainty equivalents. Hertz Simulation and Hillier approaches. TMH. single period constraints. Lorie Savage Paradox.e. Vikas 2009. Unit -3:Critical analysis of appraisal techniques: Discounted pay back. 6/e . 2/e. Titman:Valuation. I. Bail-out pay back.PhD/Pre M. The prerequisite for the course is Financial Accounting and Analysis and Financial Management.f. decision trees. Terminal Value. PHI. probability distribution of cash flows. Pearson. Portfolio. W. New Delhi. 2008. Multiple IRR.TMH. Leasing Vs. Lewis: Project Planning.Syllabi for Pre. Equivalent Annual Cost. 5/e. simple and mixed investments. Significance of information and data bank in project selections.M. Risk Analysis in Investment Decisions. TMH. 2009 ***** . Financing Implementation and Review. multi-period capital constraint and an unresolved problem. Pearson. Scheduling and Controlling. Problems & Cases. 2008. Prasanna Chandra: Projects: Planning. sensitivity analysis and Monte Carlo Approach to Simulation. equity for financial mergers. surplus life and surplus pay back. 2005. 2008. Pandey: Financial Management. borrowing vs. Richard Pike &Bill Neale: Corporate Finance & Investment—Decisions and Strategies. Alexander: Fundamentals of Investment 3/e Pearson. References Prasanna Chandra: Financial Management. 2008 Vishwanath. 2008 Brigham & Ehrhardt: Financial Management. Corporate Finance.Phil/Pre MS. Operating Risk. cash vs.

change models. 2009-2010 Batch Subject Code: R91381 MANAGEMENT OF CHANGE The objective of the course is to enable students understand how to cope up with the changes that take place constantly in business.Phil/Pre MS. Appreciative inquiry and sense-making approachesContingency and Processual Approaches to implementing change.A multidisciplinary approach. 2009. Kogan Page. TMH. Response Books. Unit -1:Change Management: Introduction. Boeing.Syllabi for Pre. Nature and scope of OD Dynamics of planned change – Person-focused and role-focused OD interventions –Planning OD Strategy – Implementing change through OD. Passmore. An overview of change. Dunford. 2009 Cont----2 . British Airways Swipe Card Debacle. Unit -4:Implementing change: Organisation Development . An IBM Change Story: Transformational Change from below and above. HBS Press. W. 2009 Robert A Paton and James McCalman: Change Management: A Guide to Effective Implementation 2/e.Nilakant and S. 6/e. influence charts.Ramnarayan: Managing Change. 2009. Types of Change. Weiss: Organisational Behaviour and Change--Managing Diversity. Note: Cases in Reference 1 and 2. change programmes – change levers-Change as growth – change as transformation – change as turnaround – Value-based change Cases.Cases-Problems at Perrier. Implementing Tata Business Excellence Model in Tata Steel Unit -5:Linking vision and Change: Content of meaningful vision – Strategies for communicating change. HBS Press. Nestle. Cross cultural dynamics and Ethics. New Delhi. 2009. References Palmer. Forces of Change. Managers as resistors to change . Akin: Managing Organisational Change—A multiple perspective Approach. The prerequisite for the course is knowledge of HRM and Organisational Behaviour subjects.Resistance to change: Factors contributing to resistance.Change at Dupont. A McDonald’s Change Story: Responding to Pressure.PhD/Pre M. Innovations at Wipro. TMH. recognizing resistance.e. 2009. Unit -3:Change Diagnosis & Resistance to Change : Diagnosis Models and Component Analysis – diagnosing readiness to change. 2009 French: Organizational Development and Transformation. 2009.Consolidating change: Actions to consolidate to change – Signs of consolidation of change caution to be observed. V. Mike Green: Change management. 2007. Kogan Page.Pearson.Cases Chipping Away at Intel. TMH. Radha R Sharma: Change Management—Concepts and Applications. Stefan: Appreciative inquiry for change Management. Unit -2:Mapping and diagnosing change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping. Cengage.2009. Roel of Vision at Mentor Graphics.A Hewlett Packard Change Story: Managing a Merger.f.Response 2009. multiple cause diagrams. Thorn Hill: Managing Change.Cases. cognitive and affective processes. Joseph W. Harvard Business Essentials: Managing Change and Transition. Harvard Business Essentials:Coaching and Mentoring.suggestions to manage resistance.Meaning.

Syllabi for Pre. 2009-2010 Batch Subject Code: R91381 CDs (EXCEL MULTIMEDIA) AUTHOR TITLE RAHU SUBIR. SUBIR RAHA President. ONGC SAMPATH KUMAR MOORTHY President. Ltd.M. TRUST AND Head(Knowledge Nanagement Group) INNOVATIVE CHANGE Mindtree Consulting Pvt. AIMA and Former CMD. COLLABORATION. DATTA RAJ. Goal-2 Lakshya Victory Swadesh 10.f. MUTHURAMAN B MANAGING NEW INDIA: THE INDIA MNCs EMERGING LEADERSHIP: THE ROLE OF NEXT GENERATION POLITICIANS EMERGING LEADERSHIP: ACQUIRING A GLOBAL MINDSET SCHWARTZ PETER MEGA TRENDS OF THE NEXT Chairman Global Business Network DECADE Monitor Group CHEN HONG Chairman & CEO the Hina Group Inc. MOBILIZING CHANGE THAPAR GAURAM Vice Chairman & MD.Phil/Pre MS. Sundaram Fastenses PANDA B J.PhD/Pre M. VERMA YASHO V Director (HR & MS). Ballarpur Industries Ltd.000 BC Guru United 93 ***** .P. China. Lg Electronics Ind Ltd CNBC CDs TV18 Some Inspirational Movies from Management perspective (Management of Change) English Hindi Telugu Gladiator LAGAN Sye Goal-I IQBAL Gamyam. -2- W.e.

Simulation Techniques and Monte. 7/e. Cengage. The prerequisite for the course is knowledge of ERP & MIS. 2008. Feasibility of DSS Technical’s and Financial viability Unit 5: Non-Optimising Models of DSS and Intelligent Decision Support systems – Artificial Intelligence – Concepts of Expert systems – Problems and limitations of Experts systems – Expert systems success factors. the DSS Development Methodology – Decision Support Systems Technology levels and tools . 2000. George M Marakas: Management Information systems..Knowledge acquisition . Unit 1: Decision. 2008.Marakas: Decision Support Systems in the 21st Century. Marketing.e. References Macllah: Decision Support Systems and Data Warehousing. 2008.Modeling. 2009 Hiller. 8/e. 2009 Stevenson: Introduction to Management Science.The knowledge based management system – The Decision Support system Hardware – Decision support system classifications . Anderson: Introduction to Management Science & Quantitative techniques for Decision Making.Decision-Making Systems .Management support systems – Managerial Decision Making and Information Systems – Computerized Decision support and supporting technologies . Lieberman: Operations Research: Concepts & Cases.Management support system modeling – Decision Analysis and alternatives – Multiple goals. Efraim Turban. W.DSS Development Unit 3:Developing Decision Support systems and Deterministic Models. 2009-2010 Batch Subject Code: R91382 DECISION SUPPORT SYSTEMS The objective of the course is to provide an understanding of Decision Support System for Management decisions. Unit 4: Application of DSS to Some Functional Areas of Management Like Finance. 2/e. ***** . 2008. Sensitivity analysis and Goal seeking .Carlo Methods. George M. Tata McGraw-Hill . Tata McGraw-Hill.PhD/Pre M. Production Planning and Control Etc.Syllabi for Pre.Models Required to Cope With Uncertainty. James A Obrien.Modeling and Analysis – Certainty. PHI.Phil/Pre MS.f. Uncertainty and Risk . Tata McGraw-Hill . Tata McGraw-Hill.Making and Computerized support. Pearson Education. Probabilistic Models and Fuzzy Sets. Jay E. and Support Unit 2: Decision Support System – Decision support systems configurations . Fuzzy DSS and Fuzzy Expert DSS. Aronson. Ting-Peng Liang: DSS and Intelligent Systems.

S.Krishnamacharyulu. 2009 C. Unit – 5: Innovation for Rural Market – Marketing Strategies – e –Rural Marketing – Agricultural Co – operative Marketing – Rural Market Mapping – Corporate Social Responsibility – Organised Rural Marketing – IT for Rural Development – e-Governance for Rural India. Himalaya. Unit – 3: Rural Marketing Mix: Rural Marketing Mix – Additional Ps in Rural Marketing – 4As of Rural Marketing Mix – New Product Development for Rural Market – Rural Market Product Life Cycle – Objectives behind new product launch – New Product development process. W. Unit – 2 : Rural Market Research: Challenges & Opportunities in Rural Marketing – Need and Wants of Consumer Behaviour – Factors influencing Rural consumers during purchase of product – Rural consumer Life style – Rural market research – Evolution of Rural Market Research – Methods and Sources of Data Collection – Data Collection tools-Limitations and Challenges in Rural Market Research. Unit – 1: Introduction: Meaning .f.PhD/Pre M.V. Lalitha Ramakrishnan: Rural Marketing: Text and Cases. Pearson. The prerequisite for this Course is Marketing Management which are being taught in 1st semester.G. 2009 Kaushik Sircar: Rural Marketing. 2009 C K Prahlad:Bottom of the Pyramid. Himalaya. Pearson Education.2008 U.V.Mathur: Rural Marketing.Syllabi for Pre. Excel.Evolution – Rural Marketing Models – Rural Marketing Vs Urban Marketing – Nature and Characteristics of Rural Market – Indian Rural Market – Parameters differentiating Urban & Rural Market .Phil/Pre MS. References Balram Dogra & Karminder Ghuman: Rural Marketing.Differences in consumer behavior in Rural and Urban market.Badi and N.e.C. PHI. Himalaya. The present corporate world is eagerly waiting for professionals in Rural Marketing of their products and hence the course attains a huge importance.Badi: Rural Marketing. 2009 R. TMH. 2009 K.S.Habeeb: Rural Marketing in India. Unit – 4 : Rural Market Brand & Channel Management: Brand Loyalty in Rural Market – Regional Brands Vs National Brands – Channel Management – Indian Rural Retail Market – Rural Retail Channel Management – Strategies of Rural Retail Channel Management.2008 ***** .2008 Ruby Roy Dholakia.Syed Ferhat Anwar and Khalid Hasan: Marketing Practices in Developing Economy. 2009-2010 Batch Subject Code: R91383 RURAL MARKETING The objective of this course is to offer students a beautiful opportunity to learn about the emerging Marketing technique Rural Marketing.

understanding customer needs and expectations. 2009-2010 Batch Subject Code: R91384 SERVICES MARKETING The objective of the course is to provide a deeper insight into the marketing management of companies offering services as product. new service development. James A Fitzsimmons: Services Management—Operations. Implication for communication strategies.PhD/Pre M. Creating value in a competitive market: Positioning a service in the market. TMH.Gupta: Service Marketing. Unit – 2:Services market segmentations: The process of market segmentation. References Valarie A.K.Delong & Asish Nanda: Managing Professional Services—Text and Cases. putting service pricing strategies into practice. resource allocations and monitory marketing planning and services. the nature of service consumption. Pearson-2009. services as a system -Customer Relationship Marketing: Relationship Marketing. planning and branding service products. TMH. Strategy.Rampal & S. setting communication objectives. PHI.Phil/Pre MS. W. 2009 Rajendra Nargundkar: Services Marketing. marketing communication mix. enhancing value by improving quality and productivity. Physical services. Pearson 2009. Service promotion: The role of marketing communication. establishing monetary pricing objectives. Strategy and Information Technology. Ravi Sankar: Services Marketing. Mark Davis: Managing Services People and Technology. Unit – 4:Planning and managing service delivery: Creating delivery systems in price. The physical evidence of the service space. Roland T. Kannan: E-Service New Directions in Theory and Practice. marketing services Vs. Paragon International. Christopher Lovelock: Services Marketing People.Zeithaml & Mary Jo-Bitner: Services Marketing—Integrating Customer Focus Across the Firm. Unit – 5:Marketing plans for services: The marketing planning process. Unit – 3:Pricing & Promotion strategies for services: Service pricing.2009. customer loyalty. Technology. PrenticeHall.Syllabi for Pre. Classification of services. 2009. 2009 Verma: Services Marketing. 2009. Thomas J.e. ***** . value addition to the service product. TMH.K. McGrawHill International. services in the modern economy. Cengage. The pre-requisite for this course is Marketing Management offered in I semester Unit – 1:Understanding services marketing & CRM: Introduction. Rust and P. cyberspace and time. 2009 Adrian Payne: The Essence of Services Marketing. situation review marketing strategy formulation. The role of intermediaries. 2009 M. Excel. foundations of pricing objectives.f. McGraw-Hill International. 2009. 2009. selecting the appropriate customer portfolio. pricing and demand. creating and maintaining valued relations. 2009. Strategic responses to the intangibility of service performances. 3/e. Hoffman: Services Marketing. strategic context.L.

3: Risk Aversion and Risk Management by Individuals & Corporations. 2009. George E. P. Principle of utmost good Faith. Role of Agents and Brokers. Loss Control.e. W.Dorfman: Risk Management and Insurance. Hedging with Derivative Contracts.Koteshwar: Risk Management Insurance and Derivatives.2009. Alternative risk Management. 2009-2010 Batch Subject Code: R91385 RISK MANAGEMENT AND INSURANCE The Objective of this course is to give students a deeper insight into the concepts and strategies of Risk Management and Insurance. Unit -1: Introduction to Risk – Types of Risks facing Business and Individuals. Requisites of Insurable Risks. Unit. Unit -2: Insurance as a Risk Management Techniques Principles: Principle of Indemnity. Robert E.Phil/Pre MS. Types of Loss Control. 8/e. Optional Loss Control when Costs end Benefits are known. Risk Management Process. 2009.2009 ***** . Risk Retention / Reduction Decision. 2008 Gulati: Principles of Insurance Management. Dorfman: Introduction to Risk Management and Insurance. Cengage. Himalaya.Pearson. 2009 James S Trieschmann. Himalaya. Risk Management Techniques: Non Insurance Methods. Unit-4: Indian Insurance Industry: Life Insurance. Regulation of Indian Insurance Business. General Insurance – Growth. Himalaya . Sommer: Risk Management & Insurance. Pearson. References Scott E. Rejda: Principles of risk Management & Insurance.f. Distinguishes Characteristics of Insurance Contracts. Risk Identification and Measurement. Risk Management Methods. . Principle of Subrogation. G. Pearson Education. Development Role of Insurance in the economy.K. 2009. Vivek & P. TMH. Hoyt & David N.N. Asthana: Financial Risk Management. 9/e. Harringam Gregory R.Gupta: Insurance and Risk Management. Principle of Insurable Interest. Mark S. Requirements of an Insurance Contract.PhD/Pre M. Unit-5: Risk Management and Shareholders Wealth. 2009.Syllabi for Pre. 2009. . Excel. Nichaus: Risk Management & Insurance.

Unit 4: Cases studies – The case of temperamental talent. managing rewards with the help of computers. Dr.2008 Tapomoy deb: Compensation Management. Pearson.(Reference 3) References Milkovich. performance related pay. High performance through Participative Management. B D Singh: Compensation and reward System. relating rewards to organizational performance. EVA Incentive Scheme: The TCS Approach and Experience. 2009 Michael Armstrong: Employee Reward. Performance Management System at Bharti Telecom. team rewards. rewarding directors and senior executives.2009 ***** .Phil/Pre MS. Unit 1: Evaluating. (Reference 2) Unit 5: Case Studies – Performance based compensation structure in Crompton Greaves Ltd.Pearson-2008. Paragon International.Syllabi for Pre. When and Executive Defects. non financial rewards. Oxford University Press. Paragon International. competency related pay. 2009-2010 Batch Subject Code: R91386 COMPENSATION AND REWARD MANAGEMENT The objective of this course is to specialize the HR students in the process of Compensation and Reward Management. Sakshi Vasudeva: Compensation Management. graded pay structures. Sunil Bakshi: Compensation Management. skill based pay.2009. rewarding individual and team contributions and organizational performance. PHI.2009 Goel: Performance Appraisal and Compensation Management: A Modern Approach. broad banding. 2009 Henderson: Compensation Management.PhD/Pre M. managing reward systems. Managing the reward system for special groups.Pay structures purpose and types. Marticho: Strategic Compensation. The prerequisite for this course is Human Resource Management offered in 2nd semester. conducting pay and benefit surveys and competency analysis. performance management and rewards. Unit 3: Employee benefits. 2008. shop floor incentive schemes..2007. Excel Books.Newman: Compensation Management. Unit 2 : Pay Structures. job evaluation in action.e. rewarding sales staff. allowances and pension schemes.f. equal pay for work of equal value. W. international pay and expatriates rewards. pricing and analyzing fobs and roles : The approach to job evaluation. Team Based Compensation: The HR Manager’s Dilemma. Empowerment that came undone. Excel Books. Tata McGraw Hill.

W. References Robert e miller. 2009-2010 Batch Subject Code: R91387 KEY ACCOUNT MANAGEMENT The objective of this course is to make students more competent in taking care of maintaining major or key accounts/clients. Tim Hughes. BH publishers. Bryan Foss & Mertin Stone: Key Account Management.PhD/Pre M. Unit-2: Strategic Analysis: Charter Statements – Goals – Focus Investments. Stephene Heiman & Tad Tuleja: Successful Large Account Management.f. This course offers the knowledge of managing large and Key Accounts which has become the key functionality of Corporate Marketing.e.Decision making units – Key account management – e revolution.Organization and Resources.Syllabi for Pre. Noel Capon: Key Account Management & Planning. Culture and Values. 2/e.Process and Systems. . The Free press.2001 Jim Blythe: Sales & Key Account Management.Buying decision process. 3/e Kogan Page. Cengage. 2005 Symonds: Global Account Management. Unit-1: Introduction: Account Management. Unit – 3: Situation Appraisal : Selecting right accounts (Preparing the ground) – Account SummaryAccount view Situation – Accounts trends & opportunities-Strengths and Vulnerabilities – Key account plan – Timetable and Performance Unit – 4 : Key Account Management & Customer Perspective: Supplier positioning – Becoming key supplier – Measuring Value – Measuring Trust – Supplier Power/ Trust Model – Understanding business strategy.Kogan.Stop Investments – Revenue targets – Pre-Action Overview.Targeting your large account – Buy Sell Hierarchy (Levels of Business Relationship)-setting your strategy-Basic principles. Kogan page.Big Picture Strategy.Phil/Pre MS. Unit – 5: Preparing and Entering Key Account Management: Goals and Obstacles. 2007. 2009 Peter Cheverton. 2005 Malcom Mc Donald and Diana Wood Burn : Key Account Management. 2002.

Leadership.f. 2008.. Divya Singhal: Implementing ISO 9001-2000. 2008 ***** . UNIT-1: Principles and Practices-I: Introduction.. 2009-2010 Batch Subject Code: R91388 TOTAL QUALITY MANAGEMENT The objective of this course is to facilitate students appreciate the quality concepts and develop an understanding of tools and techniques relating to total quality management. Himalaya.-Introduction-Forced field Analysis-Tree diagramProcess decision Program Chart-Statistical Process Control-Cause and Effect diagram-Histogram-state of control – Process Capability. M. 2009 Kanishka Bedi: Quality Management.Evans.PhD/Pre M.Besterfeild.Benefits of TQM. Dale H. Oxford. 2009.Reengineering. References Howard S Gilton. Shailendra Nigam: Total Quality Management. Total Productive Maintenance. PHI..-Customer Retention.the Juran trilogy. UNIT-2: Principles and Practices-II: Continuous process Improvement.Building a House of Quality-QFD Process.Autonomous Work groups. FMEA Documentation-The process of FMEA DocumentationProduct liability-Proof and Expert Witness. James R.Syllabi for Pre. Cengage.The PDCA Cycle-Kaizen. 2008.e. Environmental Management System-ISO 14000 series-Benefits of EMSRelation to Healthy and safety-Quality Function Deployment-The voice of the Customer. Unit-3:Tools and Techniques-I: Information Technology-Computers and the quality functionsInformation quality Issues-Quality management System-Benefits of ISO registration-ISO 9000 series Standards-Internal Audits.reasons for bench marking-Process-Understanding current performance-Pitfalls and criticism of benchmarking.Mehta:Introduction to Quality Assurance-New Age publication.Experimental Design-Hypothesis-Orthogonal Design-Two factors and Full factors-Quality Strategy for Indian Industries-Quality Management in India. 2008.promoting the Philosophy and Training-Improvements and needs.Customer Satisfaction-Customer perception of Quality-service Quality. UNIT-4:Tools and Techniques-II: Quality by Design. Excel. 2009.Phil/Pre MS. Pradeep V. characteristics of Quality leaders...-The Deming Philosophy-Quality councilsStrategic Planning.Employee Involvement-Employee survey-Empowerment-Gain sharing-Performance Appraisal. Supplier Partnership. UNIT-5: Management Tools: Management Tools.Gurus of TQM.Historic Review. W.Lindsay: The Management and Control Of Quality. Pearson Education.Partnering-Sourcing-Supplier SelectionSupplier rating-Performance Measures-Basic concept-Strategy-Quality cost. TMH.Bench marking. Alan J Oppenheim: Quality Management. 2008 Sridhara bhat: Total Quality Management Texts and Cases.Benefits-Communication Model-Failure Mode and Effective Analysis-Failure Rate. carlon Besterfeild: Total Quality Management.

their life cycle and issues in implementations Change management and need for Government Process Re-engineering for faster development.B. 2004. CARD. W.e. Unit-2: Architecture of e-Governance Projects. 2009-2010 Batch Subject Code: R91389 INFORMATION COMMUNICATION TECHNOLOGY FOR DEVELOPMENT & DECISION SUPPORT SYSTEMS Unit-1: latest technological trends and innovations in ICTs . Unit-4 IT policy issues and their implementation including Cyber Laws . 2009.Concepts ande-Governance eGovernance and development process . e-Seva. • Kenneth Keniston & Kumar: Digital Divide. PHI.PhD/Pre M. G2C.K. Smartgov References • J Satyanarayana: e-Government …the science of possible. • Subhash Bhatnagar: e-government from vision to Implementation.e-Procurement. ***** .Phil/Pre MS. 2004. Palgrave Macmillan.Scope of IT Government functions and activities. 2008 • David Garson: Public Information Technology and E-Governance. SAGE. G2B and G2E.f. SAGE. 2006 • Shirin Madon: e-Governance and Development-A Focus on India.Gupta & Sh.N. • D.5: Case Studies: Bhoomi. 2003. e-Governance. Unit-3: E-commerce concepts and their application in E-Governance including G2G.Syllabi for Pre.Security issues concerning Government transactions Unit.Chaturvedi.

INGOs. HIV& AIDS. MNCs Unit-5: Functional Strategies: In specific issues pertaining to HR. Marketing Management and Finance-Case studies. Women Empowerment.legal and Political factors.f. DFID.Economic Growth. 2008. Regulations and Formalities to avail funding to IDOs -International aid flows – ILO.Estimation of Welfare.IDOs & Specific Development Areas (Health. DEEP) . New Internationalist. Unit-2: Assistance and funding to IDOs: Prerequisites. etc. Kumarian press. Unit-3: Evaluation of Performance Based on parmeters such as: Economic planning-logical Framework-Financial and Economic Analysis. • Maggie Black: No Nonsense guide to International Development. 2009-2010 Batch Subject Code: R91390 MANAGEMENT OF INTERNATIONAL DEVELOPMENTAL ORGANIZATIONS Unit-1: International Development Organisations (IDO) – Nature. USAID.Process of Documentation-Social audit-Monitoring and Evaluation-Accountability. Environment. 1998.).Syllabi for Pre. • David Lewis: The Management of Non-Government Development Organizations. Poverty Inequality. UNAID. Scope and Functions – government/ Non-government IDOs (UNESCO. UNAID. • Paul Hoy: Players and Issues in International Aid. IMF. UNDP. Disability.e. Routledge. W. UNDP. Child Rights. UN-HABITAT.Focused Evaluation – The New Century Text”. Energy conservation.Ethical and Social issues Unit-4: Cooperation and Colaborations: Role of Nations’ Policies-Role of International Government organizations. Rights and Empowerment. References: • IDOs Websites • Patton.PhD/Pre M. 3rd Edition. UNESCO. NGOs. Education. 2006. Sage. ***** . DFID and other International NGOs.Phil/Pre MS. UNIDO. UNESCAP. 2001. Michael Quinn: “Utilization.