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CREDITS The university uses the concept of credits and one credit is equivalent to 10 class room contact hours.
FIRST SEMESTER – BASIC SUBJECTS PAPER
1.1 1.2 1.3 1.4 1.5 1.6 1.7
SUBJECT Managerial Communication Accounting for Managers Organisation Behaviour Managerial Economics Bumastics Information Technology for Business Business Perspectives TOTAL
CREDIT 6.0 6.0 6.0 6.0 6.0 6.0 6.0 42.0
I.A 25 25 25 25 25 25 25 175
U. E 75 75 75 75 75 75 75 525
TOTAL MARKS 100 100 100 100 100 100 100 700
SECOND SEMESTER – CORE SUBJECTS TOTAL MARKS 100 100 100 100 100 100 100 700 TOTAL MARKS 100 100 100 100
2.1 2.2 2.3 2.4 2.5 2.6 2.7
SUBJECT Research Methodology & Technical Writing Financial Management Production and Operations Management Human Resource Management Marketing Management
U. E 75 75 75 75 75 75 75 525
6.0 25 6.0 25 6.0 25 6.0 25 6.0 25 Quantitative Methods & Operations Research 6.0 25 Legal Aspects of Business 6.0 25 TOTAL 42.0 175 THIRD SEMESTER – CORE SUBJECTS & SPECIALISATIONS PAPER
3.1 3.2 3.3 3.4
SUBJECT Entrepreneurship Development Business Ethics & Corporate Governance Electives 1 from specialisation Electives 2 from specialisation
CREDIT 6.0 6.0 6.0 6.0
I.A 25 25 25 25
U. E 75 75 75 75
3.5 3.6 3.7
Electives 3 from specialisation Electives 4 from specialisation Electives 5 from specialisation Internship Report and Viva-Voce TOTAL
6.0 6.0 6.0 3.0 42.0
25 25 25 175
75 75 75 525
100 100 100 50 750
FOURTH SEMESTER – CORE SUBJECTS & SPECIALISATIONS PAPER
4.1 4.2 4.3 4.4 4.5 4.6 4.7
SUBJECT Strategic Management International Business Electives 1 from specialisation Electives 2 from specialisation Electives 3 from specialisation Electives 4 from specialisation Electives 5 from specialisation Dissertation Dissertation Viva-Voce TOTAL
CREDIT 6.0 6.0 6.0 6.0 6.0 6.0 6.0 12.0 0.0 42.0
I.A 25 25 25 25 25 25 25 225
U. E 75 75 75 75 75 75 75 525
TOTAL MARKS 100 100 100 100 100 100 100 200 50 950
ELECTIVES TO BE OFFERED IN III & IV SEMESTERS
1. Agri-Business management 2. Bank Management 3. Entrepreneurship 4. Finance 5. Human Resource Management 6. Information Technology 7. Insurance & Risk Management 8. International business 9. Management of NGO’s & NPO’s 10. Manufacturing management 11. Marketing
12. Services Management 13. Event & Media Management 14. Rural Management THE UNIVERSITY RESERVES THE RIGHT TO OFFER OR NOT TO OFFER ANY OF THE ELECTIVES LISTED ABOVE SPECIALISATION A stream of electives will be offered. These will be developed and updated from time to time. To qualify for a specialization in a stream, a student will have to take a minimum of 5 elective courses in a stream to qualify for a specialization area. This will facilitate students to specialize in more than one stream of specialization. A student, however, can choose such combinations which will help him / her to have dual specialization depending on the courses offered in the specialization scheme. A student who fails to choose at least five papers in one of the electives shall not be eligible for any specialization. LESSON PLAN AND COURSE OUTLINE The faculty members concerned will be required to make a course outline available to the students. This should cover objectives of course, methodology to be adopt, session wise details of topics, required readings, additional readings, case studies and assignments of course. SELF DEVELOPMENT AND ENRICHMENT (NON CREDIT) COURSES TO DEVELOP SOFT SKILLS The Institutions are required to offer the following non credit courses in order to enhance soft skills among the students. Although there is no examination for these courses it is very essential to keep a record of the performance of the student in the such courses offered and colleges shall send a report and teaching plan to the Director, CBSMS Bangalore University, Bangalore for information. • • • • Introduction to communications, Inter personal skills Listening skills Group communications, team work, Interviews Writing skills – letters, memos, reports
Telephonic Messages. MODULE . Feedback. video and audio Negotiations and Conflict management Rapid reading skills Meetings. -4- . and Presentation of Reports. Public Speaking. Listening. slides. Process of Communication: Different Stages. agenda. facial expressions. modulation.• • • • • • • • • • • Writing skills – persuasion. communication and emotional intelligence. Communication Network of the Organization. minutes and conducting meetings English language and relevance to business communications Corporate and cyber communications MANAGERIAL COMMUNICATION OBJECTIVES: The course is aimed at equipping the students with the necessary techniques and skills of communication to inform others inspire them and enlist their activity and willing cooperation in the performance of their jobs.2 ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction. body language. Difference Between Oral and Written Communication MODULE . CVs Stress management Public speaking skills – Stage fear. non-verbal. gestures and postures Power point and presentation skills Use of Graphics.1 COMMUNICATION IN BUSINESS: Importance of Communication Forms of Communication. eye contact and preparation Public speaking skills – Voice. marketing. creativity in oral communication. Power point presentation. Barriers and Gateways in Communication.
Ledger and trail balance. Business Communication today. uses and users of accounting information. Business Skills. Business Communication. Thill and Schatzman. Oxford Writing and Speaking. journal. Contemporary Business Communication. action taken report on previous resolution. 6. TMH Meenakshi Raman and Sangeeta Sharma. Biztantra Bovee. 3. formal invitations. dividends. Business Memos. the double entry system. understanding of corporate Financial Statements in annual reports. MODULE . 9. Facsimiles. letters of appointment. Legal Aspects of Business Communication. 8. Thomson M Ashraf Rizvi. Divisions. company notice related shares. principles and techniques of accounting and to enable the students use financial and cost data in planning. committee meeting. Public Speaking. Sales Letters. Recording of business transaction. Types of Letter – Routine Business Letters.persuasive communication. 7. MODULE . Scot Ober. balance sheet. Planning and Types of Reports. Technical Communication. creativity in written communication. fests and the like. use of picture. Biztantra John Seely. generally accepted accounting principles and the accounting environment. classification of commonly used accounts. MODULE: 2 Measurement of Business Income and Financial position. the role of accounting in capital market and corporate governance. Numbering and use of Visual Aids. articles. Maintaining a Diary. Resume and Job Applications. MODULE-5 ROUTINE CORRESPONDENCE: circulars. Pearson Nageshwar Rao and Rajendra Das. E. Annual Reports. Telex Message.4 BUSINESS COMMUNICATION: Writing Commercial Letters: Business Letter Format. Proposals. seminars. Five Ws and one H of Report Writing. proforma for performance appraisal. MODULE: 1 Introduction to financial accounting. Electronic Mail. diagram in written communication. HPH Mary ellen Guffy. BOOKS RECOMMENDED 1. decision making and control. Telegrams. Minutes of Meeting. handling complaints.3 REPORT WRITING: Writing an Effective Report: Stages of Writing. 2. EB ACCOUNTING FOR MANAGERS OBJECTIVES To enable the students gain knowledge about concepts. Composing Business Messages. depreciation accounting. AoA. Effective Technical Communication. press meets. evaluating interview performance. Technical Articles. Business Communication. Style and Tone. captions for advertising. MODULE: 3 Valuation of Fixed assets. communication through organizing various events like conferences. 4. 5. Handling a Mail. Negotiation Skills. valuation of inventories (as per respective accounting standards issued by Accounting Standard Board of Institute of Chartered Accountants of India) -5- . MoA. Oxford Parag Diwan. drafting notices.Mail Messages. Oxford Micheal Osborn and Suzanne Osborn. preparation of Profit and loss account.
BOOKS RECOMMENDED 1. sources of information. Dr. Cost-volume – profit analysis. Warren Reeve Fess. Thomson 9. Financial Accounting for Management. Bannerjee. Learning Process. Thomson 11. EB ORGANISATIONAL BEHAVIOUR OBJECTIVES To enhance understanding of the dynamics of interaction between individual and the organisation facilitate a clear perspective to diagnose and effectively handle human behavior issues in organizations and Develop greater insight into their own behavior in interpersonal and group team situations. learning organizations. James Stice and Michael Diamond. cash flow statements. du-pont analysis. applications of Marginal Costing. Techniques of financial statements analysis: Ratio analysis. activity based costing and life cycle costing. Accounting. MODULE 2 Foundations of individual behavior. Trend analysis. Jawaharlal. Financial Accounting. Concepts of Target costing. The Theoretical process of learning. why study organizational behavior. an organizational behavior model. David Hawkins and Kenneth Merchant. shaping of personally. to provide to the students a Foundation of knowledge in organizations and help them to become aware of the influence of organisation. Khan and Jain. determinants of personality. Louderback and Holmen. Personality. R. common sized analysis. Accounting and Finance. Reward and Punishment. concepts and classification. budgetary control. Financial Accounting. absorption costing and marginal costing. Financial Accounting. managing the perceptual process. Reward System and Behavioral management. objectives. The self concept. Management Accounting. Tulsian. Pearson 7. standards of comparisons. structure on the attitudes behavior performance of people working in organizations. Nitin Balwani. self esteem and self efficiency. TMH 8. Financial Accounting. Thomson 6. TMH 5. role of a manager in an organisation. What Manager do elements of an organisation. Organizational Reward Systems -6- . standard costing and variance analysis. fund flow statements. Principles of Learning. EB 3. Pearson 10. Financial Accounting. perception. Accounting for Management. HPH 4. PHI 2. (As per AS-3) MODULE: 5 Introduction to cost accounting. And Acquire skills in influencing people in organizations. Robert Anthony.MODULE: 4 Financial statement analysis. Narayanaswamy. perceptual process. Managerial Accounting. Ambrish Gupta. MODULE-1 Organizational Behavior and Management functions of management.
values. dimensions of structure. Pearson P Subba Rao. Organizational Behaviour.MODULE 4 Attitude formation. Hertzberg’s Motivation hygiene theory. K McGregor theory X&Y. Oxford Stephen Robbins and Timothy Judge. conflict management and Change Management. choice and allocation problems in business. leadership. derivatives. The course covers the standard topics of managerial economics that are crucial to understanding the behavior of business firms in a global setting. -7- . Isoquants. Demand forecasting: Importance and methods. change of attitudes. Organizational Behaviour. ESTIMATION AND FORECASTING Demand theory. 4. inter group relations collaboration. Production possibility analysis. Optimum factor combination. Uses of elasticity concept in business decision making. Optimum product mix of a multi-product firm. 7. Elasticity of output and Elasticity of substitution. MODULE 2: DEMAND ANALYSIS. process & Design: the course mainly connected with nature of management – Introduction to organizations the structural Perspectives. optimization principles and statistical techniques. Estimation of Demand function. Organizational Behaviour. Maslows Need theory. EB MANAGERIAL ECONOMICS COURSE OBJECTIVE The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. theories. types of attitudes MODULE 5 Management of Motivation: Motivation in work settings managerial issues and challenges. Thomson PG Aquinas. SCOPE AND METHODS OF MANAGERIAL ECONOMICS Scarcity. functions. 5. Uday Pareekh. Management of Organizational Behaviour. 3. TMH Steven Robbins and Seema Sanghi. MODULE 7 Dynamics of managerial leadership. Time value of money. Organisational Behaviour. HPH Gregory Moorhead and Ricky Griffin. 6. measurement and factors. Organization Behaviour. Cobb-Douglas and CES production functions. Intra team dynamics. Empirical production functions. MODULE 3: PRODUCTION ANALYSIS Production functions with one-variable and two-variable inputs. MODULE 1: NATURE. Organisational Behaviour. and Opportunity cost principle. Basic factors in business decision making: Marginalism. Equi-marginalism. Risks and uncertainties. isocost curves and ridgelines. Forms of Production function. Types of demand. what is leadership. Vroom”s Valance and instrumentality. Qualitative and quantitative techniques. PHI Fred Luthans. Returns to a factor and returns to scale. MOLDULE 6 Team Building and group dynamic. working teams and team effectiveness. Organizational Behaviour. BOOKS RECOMMENDED 1. 8. Elasticity of demand and marginal revenue. Biztantra Debra Nelson and James Quick. influence of the group on individual group decision making. Theories. transition of leader ship theories. 2. Use of quantitative techniques in managerial economics: Mathematical functions. power and politics leadership and management change MODULE 8 Behavior structure. Demand elasticity: Types.
MODULE 5: MARKET STRUCTURE AND PRODUCT PRICING Features of and pricing-output decisions in perfect competition. 2. Accounting profit versus Economic Profit. Break-even analysis. BUSINESS MATHEMATICS AND ANALYTICS OBJECTIVE The course facilities the students to develop and hone statistical skills for managerial decision making MODULE 1 Mathematical basis for managerial decision making. McMillan Paul Keat and Philip Young. TMH Mankar. Economies of scale versus economies of scope. Biztantra Craig Peterson. Revenue concepts and functions. 5. HPH Dominick Salvatore. Managerial Economics. Theorems of probability. Matrices. Managerial Economics.MODULE 4: COST AND REVENUE ANALYSIS Cost theory and its applications: Types of costs. Derivation of cost functions from production functions. Oxford Keating and Wilson. Degree of monopoly power. EB Sk Misra and VK Puri. Profit maximization versus sales maximization objectives. monopoly. Baye’s Theorem. Traditional. Equilibrium of the firm and of industry under different market conditions. Thomson Damodaran. Welfare triangle. Application of Statistics in Managerial Decisions making. Poisson. MODULE 2 Business Statistics and scope. Chris Lewis and Sudhir Jain. Skew ness & Kurtosis -interpretation and business applications. Pricing methods and practices of modern business firms: Cost-based and demand-based pricing strategies. BOOKS RECOMMENDED 1. 7. MODULE 3 Probability Theory-meaning and importance. Probability distributions-binomial. Discriminating monopoly. Empirical estimation of cost functions. quadratic exponential applications. Optimum firm. Measures of Central tendency. Shortrun and long-run cost curves. Maxima & Minima Emphasis on cost and revenue functions. Theoretical and Empirical cost curves. Managerial Economics. Indian Economy. joint probability. MODULE 6: THEORIES OF THE FIRM AND PROFIT Alternative objectives of the firm. expectation and variance of random variable. 9. Managerial Economics. behavioral and managerial theories of the firm. Business Economics. Cost control and cost reduction. Theories of Profits. 4. conditional probability. Managerial economics. dispersion. Learning curve. Random variable. Ratio and Proportion. Person Chirstopher Thomas and Charles Maurice. 3. Differentiation. Pearson 8. Fundamentals of integration. Atmanand. 6. Definition of Statistics. Functions linear. oligopoly and monopolistic competition. Managerial Economics. normal and exponential with business application -8- . Managerial Economics.
Types of Operating Systems – functional and cross functional system. Internet Architectures. World Wide Web. Business Statistics. Kruskal Walkusm K. Mann Whitney test. e-CRM. Value Chains in Electronic Commerce.MODULE 4 Decision Theory. system approaches. Business -9- . Tests of consistency. EB RP Hooda. 4. ECommerce in India. 2. COMPUTER HARDWARE AND SOFTWARE: Application and Systems Software. Regression analysis Linear and multiple regression. 5. Internet Applications. Web Based Tools for Electronic Commerce. MODULE 6 Index Numbers construction and application. Introduction to central limit theorem Estimation. systems applications in strategy building. Mittal. TMH JK Sharma. Statistics for Business and Economics. uncertainty and risk. McMillan INFORMATION TECHNOLOGY FOR BUSINESS OBJECTIVES: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes and decision making. Marketing and Sales Systems. 3. INTRODUCTION TO E-BUSINESS: Electronic Business. confidence interval. Introduction to time series. Chi square. Mathematics and Statistics for Management. Complete Business Statistics. ANOVA ONE WAY AND TWO WAY. McMillan GC Beri. Pearson RS Bhardwaj. organizational sub systems Transaction Processing Information Systems. Intranet. 7. Human Resources Management Systems. Decision Tree. Electronic Commerce Models. Accounting and Finance Systems. organizational sub-systems. sampling distributions. Production and Operation Management Systems. NON parametric tests. run test. Decision making under certainty.secular trend and applications BOOKS RECOMMENDED 1. Composition of Intranet. Internet. Introduction to regression model building via SPSS. Sathyaprasad and Pradeep Rao.S test. support system. KMS. Managerial Statistics. introduction to Programming and their Classification. Lag and lead in correlation. sign test. Types of Electronic Commerce. Electronic Commerce. difference between data and information. ERP and BPR. SCM. Business Statistics. Mathematics for Economics and Business. FUNCTIONAL AND ENTERPRISE SYSTEMS: Management Information Systems. HPH Azel and Sounderpandian. Hypothesis testing -basic concept. INFORMATION SYSTEMS AND STRATEGIC IMPLICATIONS Data information systems. information system activities and resources. Bayesian approach MODULE 5 Sampling. Correlation analysis. TMH BR Dey. median test rank sum test. Multiple Correlation. Methods of correlation analysis. 6. Hypotheses testing for mean and proportions for small and large samples.
DATA AND SYSTEMS INTERFACE Database Management Systems. Role of BIFR and status of entrepreneurship India MODULE 4 -10- . Management Information System. economic infrastructure. agricultural output. Systems Analysis and Design DECISION SUPPORT SYSTEM DSS and ES. cyber terrorism and other measures preventing misuse of IT. Enterprise wide computing. exchange rates. PRACTICAL: MS Office. forex reserves. Code of Conduct and Corporate Governance. Ralph Stiar and George Reynolds. social indicators. security techniques – firewalls. PowerPoint. MODULE -2 Key indicators of economic perspectives. Industrial Sickness. Thomson Introduction to Information Technology. Excel. SPSS. TMH Carroll Frenzel and John Frenzel. Information Technology. rate of inflation. forms of business enterprise Concept of business as a system. object oriented analysis and design ETHICAL AND SECURITY ISSUES IN INFORMATION TECHNOLOGY Need for security. 4. Nature and Scope of Business. 2. BOOKS RECOMMENDED 1. 5. Business Ethics and Values. Electronic Data Interchange . TMH 6. Ashok Arora and Akshya Bhatia. Software for Decision Support. 3. Fundamentals of Information technology. Management Information Systems. EB 7.I Introduction: Concept.Applications on Intranet. Pearson Williams and Sawyer. Business objectives. electricity generation. sectoral shares. Thomson Wanan Jawadekar. Gross Domestic product. industrial diversification – SMEs policy and development – incentives for SSIs. Management Information Technology. foreign trade. Extranets. MODULE . MODULE 3 Industrial and regulatory perspective of business: Regulatory role of government impact of political environment on business–industrial policy and performance –public sector – privatization –government and business interface –trends industrial production . Mahadeo Jaiswal and Monika Mital. Management Information systems. Group Decisions making. encrypting.Components of Electronic Data Interchange and Electronic Data Interchange Communication Process. Business and Environment Interface. money supply. Oxford BUSINESS PERSPECTIVES OBJECTIVES: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas.
Business environment. Pearson Justin Paul. impact on business. survey and experimental studies. Business Environment. criteria for good research. Types of sample Design – probability and Non Probability sampling designs. fiscal policy. Instruments of monetary policy. questionnaire construction and design. BOOKS RECOMMENDED 1. MODULE 6 Global environment: Meaning and levels of globalization. MODULE 5 Monetary and fiscal perceptives: Monetary policy. Generating research hypothesis. 5. EB RESEARCH METHODOLOGY & TECHNICAL WRITING OBJECTIVES: The objective of this course is to develop the research skills of students in investigating the research problems with a view to arrive at objective findings. Need for Research design. sources of primary data – observation. finances of union and state and finance commissions. 2.Social and technological perspectives: Social responsibilities of business. international business risk. recent growth trends in major industrial segments. energy recourse management. Interview methods. characteristics of sound measurement. MODULE 2 Formulation of research problem.International business salient features of exim policy. 3. Steps in sampling. HPH Saleem. information system for technology development. interpretation of data and conclusions of their investigation in the form of systematic reports. state budget. concept of MNCs and TNCs. TMH Raj Agarwal. McMillan Palle Krishna Rao. factors influencing globalization. the manager and researcher relationship. environmental cost audit –Technology policy technology transfer. MODULE 1 Meaning and significance of Research in Management. Different Approaches to research – Scientific method and non scientific Methods. Global Buisness Management. WTO. Features of good research design. effected of globalization. EB Adhikary. Research Design. They are also expected to learn basic statistical tools of analysis to sharper their research studies. R&D environment. sampling errors. 6. case studies. -11- . survey method. EB Francis Cherunilam. secondary data. Business Environment. incentives for technological research. concept of Measurement and scaling. 7. Types of research – Historical studies. Defining research problem. Scaling techniques. Business Environment. Classification of research designs. size of sample. Suresh Bedi. Research process. MODULE 4 Sources of data – primary vs. 4. Research proposal MODULE 3 Sampling Techniques. Business Environment. union budget.
Dipak Kumar Bhattacharyya. Time value of money. Research Methodology. Thomson 6. target audience. Pearson 5. Methodology of Research. report writing process. Capital Asset pricing model. Discriminate Analysis. Factors affecting cost of capital. MODULE 7 Technical Report writing. Warrants. Alan Bryman and Emma Bell. the financial environment: Markets and Institutions. MODULE – 5: -12- . MODULE – 2: FUNDAMENTAL CONCEPTS IN FINANCIAL MANAGEMENT: Risk and Return trade off. Lease financing. Business Research Methods. Panneerselvam. weighted average cost of capital. Business Research Methods. Cost of Equity and reserves. Measures of Dispersion and skewness. Research Methodology. Daniel Riordan and Steven Pauley. Types of reports objectives and function of report formal and informal. Biztantra FINANCIAL MANAGEMENT OBJECTIVE: To provide a strong conceptual foundation for corporate finance and an overview of the global and Indian context. William Trochim. Wiilam Zikmund. Basic principles in estimating costs and benefits of investments. Term loans. Appraisal criteria – pay back period. HPH 2. Sivakumar and Mathirajan. Management Research Methodology. technical proposal. instructions manuals. Persuasive nature of reports. pre-research proposals. progress reports.MODULE 5 Processing of Research data – Editing. OR Krishnaswami & Rangantham. Risk analysis in capital budgeting. ANOVA. TMH 3. cluster Analysis. MODULE – 3: INVESTMENT DECISIONS: Nature and importance of capital budgetary process. correlation and Regression analysis. Presentation of a report. level of significance. classification and Tabulation. final reports. precis writing and reporting committee findings. Debentures. Research report format. Functions. Research Methods. guidelines for effective writing. Average rate of return. PHI 7. Net present value. Technical Report Writing Today. Role of Financial Manager. MODULE – 4: COST OF CAPITAL AND SOURCES OF FINANCE: Cost of debt. Valuations of bonds and stocks. Business research Methods. Test of randomness. Long term financing: shares. Interface of Financial Management with other functional areas. Measures of variation. Benefit cost ratio. Internal rate of return. Hybrid financing. BOOKS RECOMMENDED 1. Measures of central tendency. Cost of preferred stock. Donald Cooper and Pamela Schindler. Risk in a portfolio context. EB 4. Measuring portfolio Risk. Data Analysis by software packages. coding. KN Krishnaswamy. Objectives. one and two sample tests. Venture capital financing. Reports for Decision Making. MODULE – 1: INTRODUCTION TO FINANCIAL MANAGEMENT: Scope. Biztantra 8. MODULE 6 Hypothesis testing – Null and alternate hypothesis. Oxford 9.
MAINTENANCE MANAGEMENT Different Types of Maintenance: Breakdown. Net operating income approach. Total Productive Maintenance (TPM). EB 7. Fixed Station. Vender Development and Vender Quality Rating. Brigham & Houston. Fundamentals Financial Management. Thomson 5. Product Design Criteria. Biztantra 6. Cell Layout. Desired Output. Method Study. Concept of “5S” House Keeping. Scatter Diagram. Prasanna Chandra. Capital structure theories: Net income approach. Credit management. QUALITY MANAGEMENT Inspection V/S Quality: Seven Stages of Quality. Concept of Total Quality Management + Problems. Excellence in all Subsystem Leading to Organisational Excellence. Line Balancing. Financial Management. Check Sheets. Garden and M M Hypothesis. Buy back of shares. Subramanyam & Robert Halsey. Tools for analysis and managing working capital. Miller Modigliani propositions I and II. Financial Management. Cause and Effect Diagram. stock split. Work Study. condition Maintaining. Preventive. Work Measurement. Importance. MODULE – 7: WORKING CAPITAL MANAGEMENT AND FINANCING: Meaning. Cases – How to improve quality. Determinants. Fundamentals of Financial Management. ISO 9000 & ISO 14000. Khan and Jain. TMH 3. Dividend decisions and valuation of firms. TMH 2. Ashok Banerjee. Stratification. Dividend theories – relevance and irrelevance: Walter. Modern Practices of Production Management. Control Charts. Bonus issues. Features of an optimal capital structure. Merits & Demerits: Volume – Variety relationship.CAPITAL STRUCTURE: Introduction. Factors affecting capital structure. Determinants of dividend policy. QFD and FMEA & POKAYOKE. MODULE – 6: DIVIDEND POLICY: Introduction. Paresh P Shah. Leverages: Operating. Financial and Combined. Concepts at working capital. Concept of OEE (Overall Equipment Effectiveness) + Problem. Prasanna Chandra. Histogram. Seven Tools of Quality Circles. Tax issues. TMH 8. Managing various components of working capital. Financial Management. James Van Horne and John Wachowicz. Financial Statement Analysis. Leverage and firm value. Financial Management. Basic Financial Management. BOOKS RECOMMENDED 1. Plant Layout Types: Product. Limited Resources. John Wild. Pareto Chart. PLANNING -13- . TMH PRODUCTION AND OPERATIONS MANAGEMENT OBJECTIVES To familiarize the concepts of production and operations management systems and to appraise customer expectations of quality and relationships and to update and Technologies to meet global competition and to understand functions of interrelation departments and decisions involved therein for effective operations management. Predictive. Pearson 4. Introduction to SIX SIGMA. Various Techniques of Method Study and Work Measurement + Problems. Process. OPERATIONS MANAGEMENT Plant Location Criteria.
Production Planning and Control. Production and Operations Management. Thomson HUMAN RESOURCES MANAGEMENT OBJECTIVES To prepare the students to understand the changing environment and its implication for managing the Human Resources to achieve the competitive advantage and corporate excellence. 6. Yearly Planning – to Quarterly. 2. Spares: EOQ & Breakeven Analysis to Reduce Total Inventory Cost. Enterprise Resource Planning (ERP). 4. Lead-time Management. concept of learning organization and knowledge management. Master Production Scheduling. Productivity. Line Balancing. Productions and Operations Management. Biztantra Mahadevan. MODULE 2 The Paradigm shifts in people Management. workers and unions to structural adjustment. legal environment structural reforms their implication for HRM in India. Productions and Operations Management. Productions and Operations Management. WIP: Lean Manufacturing. Pareto Principles. 3. MANUFACTURING TECHNOLOGY CIM / CAD Introduction. response of the management. ABC Analysis. SN Chary. To make the students to understand the linkages between corporate vision mission strategies policies and human resources management. -14- . Line of Balance. Work Instructions. 7. To help the students to understand the intricacies o Human Resources management and acquire skills in effectively managing human resources in whatever functional areas of management they would be engaged MODULE 1 Environmental context: New economic policy and changing business. 8. Designing Production Systems at Shop Floor. Quality. socio-economic and political. Operations Management. Automation. Pearson Kansihka Bedi. technological. IS HRM possible in India Various obstacles to its implementation. Operations Management. Capacity Planning and Assessment. BOOKS RECOMMENDED 1. 5. Concept of Value Engineering. Advantages of Pull System. Cost Control V/S Cost Reduction. FGS: Push V/S Pull System.Material Requirement Planning (MRP). Breakdowns & etc. Union and non union HRM Comparison of conventions models and HRM MODEL.. Emergence of Human Resource Management as a distinct model of people management. Oxford William Stevenson. Supply Chain Management & Logistics Management – Introduction. SPC. Monitoring Productivity Measurements. JIT. HPH Martin K Starr. EB Chunawalla and Patel. Production and Operations Management. Standard Operating Procedure. TMH Norman Gaither and Greg Frazier. Concept of Special Purpose M/C (SPM’s).to Monthly – to Weekly – to Daily. Production and Operations Management. MATERIAL MANAGEMENT Inventory Management: RMC Inventory. TMH Upendra Kachru.
law on industrial relations. trade union law. collective bargaining-a method of managing employment relations. the dilemma of practice. legal and social constraints on employment MODULE 6 Human resources development: Concept. Human Resource Management. TMH 3. MODULE 7 Performance management and appraisal: Concept. labour and industrial relations policy. linking corporate strategies and policies with Human Resources Management. EB 2.MODULE 3 Concept of Human Resource Management: Meaning. productivity bargaining. MODULE 10 Trade unions and trade unionism: Theories of trade unions. objectives. issues and problems. Fisher. Managing Human Resources. Biztantra -15- . VSP Rao. training and development programmes. objectives. Schoenfeldt and James Shaw. human resources development for managers and workers. philosophy and process. Human Resource Management. trade unionism in India. changing nature of industrial relations. Wayne F Cascio. employee benefits. MODULE 4 Human Resource Planning: Concept of Human Resource Planning meaning objectives scope corporate planning and human resource planning process methods and techniques of human resource planning human resource information system MODULE 5 Resourcing and recruitment. characteristic features of industrial relations in India. employees associations. state and industrial relations. objectives. performance coaching and counseling. HRD movement in India – HRD or HRM for total quality management. MODULE 9 Labour management relations: Objectives and theories of industrial relations. performance appraisal systems. compensation systems. selection and socialization. MODULE 8 Compensation/rewards system: Significance of reward system in business organization. promotion and transfers. managerial compensation. career planning and management. HRD experiences of different companies. bonus. systems of promoting equity compensation/rewards. performance management for team and team appraisal. dearness allowance. managerial unionism BOOKS RECOMMENDED 1. laws on wages. bonus and social security. scope and functions: Perspectives of Human Resource Management. meaning.
Impart an grasp on the crucial topics like market segmentation. Marketing and customer value. Pearson MARKETING MANAGEMENT Present to the students an insight into the basic concepts of marketing. implications. management of product lines. Raymond. constructing a customer database. Pricing strategies and programs. MODULE 1: AN INTRODUCTION TO MARKETING AND ITS BASIC CONCEPTS Meaning and Scope of Marketing. Creating brand equity and Brand Strategy. 5. MODULE 2: MARKETING TRENDS Scanning the environment. customer equity. Managing Marketing channels. buyer behaviour. Product and product mix decisions. Marketing plan. Human Resource Management. Company orientations towards the Marketplace. Marketing Communication. satisfaction and loyalty. demand measurement and forecasting. 6. 8. Product Life-Cycle marketing strategies. Human Resource Management. Human resource Management. Events and Public Relations. Human Resource Management. Human Resource Management. advertising and sales promotion. analyzing consumer markets and key psychological processes. Strategic Planning. value chain MODULE 4: STP AND THE MARKETING MIX Identifying Market Segments and Targets. -16- . Human Resources Management. Fundamental Marketing Concepts. Competitors. Marketing in the Indian Economy. elements of marketing and marketing strategy and to develop in them application skills towards managerial decision-making based on theoretical knowledge. data mining. measuring customer satisfaction. customer relationship management customer profitability. Oxford Angelo DeNisi and Ricky Griffin. Thomson Gary Dessler. TMH Robert Mathis and John Jackson. Barry and Patrick. Pearson Jyothi and Venkatesh. John. marketing intelligence and information system. Brand Positioning. the Buyer decision process and theories of consumer decision-making. Market research system. changing consumption pattern of global consumer and Indian consumer. data warehousing. customer life time value. MODULE 3: CUSTOMER CONCERNS Building and maximizing customer value. Biztantra Wayne Mondy and Robert Noe. 7.4. 9.
Marketing Management. Optimization concept. Formulation of dual problems. BOOKS RECOMMENDED 1. different methods for finding initial solution – VAM. advantages. Alternate solution of LP. Ramaswamy and Namakumari. Marketing Management. Rajen Saxena. S Jayendran. Methods of allocation. McMillan 8. Biztantra 6. Marketing Management. Introduction to LP. Imbalance in total availability and total allocation – impossible shipments. Czinkota and Kotabe. Implications of Global marketing. focusing. Finding optimal solution. Importance of OR. Sensitivity analysis only just to know no problems need be worked out and software packages to be used to solve LP models. accelerating. Network marketing. Iteration. -17- . flattening. Marketing Management. degeneracy. Marketing Management – A South Asian Perspective. Online marketing Challenges. (country-of origin effects. product mix and various managerial applications and Graphical method of problem solving. Scope. Rural Marketing Strategies. and maximization as objective Scope of transportation models.MODULE 5: NEW TRENDS Direct Marketing. benchmarking. 3rd Edition. empowering & customer engagement MODULE 6: RURAL MARKETING Rural market environment. Pearson. Row Minimum. N-W Corner Rule. Problem formulation. Thomson 7. Environmental concerns. Column Minimum. marketing Organization). Scope of OR in business activities. EB 4. 2. 2007.A. Tests for optimality. Oxford 5. TRANSPORTATION MODELS Nature and scope of transportation and allocation models. Kotler & Koshy. Sherlekar. e-choupals. supplier partnering. HPH QUANTITATIVE METHODS & OPERATIONS RESEARCH OBJECTIVES To introduce students to tools and techniques of OR and to equip them to make optimal managerial decisions. Introduction to Marketing. Infeasible. Unbalanced. TMH 3. Marketing Management. Maximization. merging. Corporate social responsibility in Marketing. ASSIGNMENT PROBLEMS Traveling salesman problem. Balanced. Marketing. MODULE 1 Introduction to OR. Duality in LP. and other methods. Adrian Palmer. Alternate methods of solutions. outsourcing. Joel R Evan and Barry Bervan. S. internal marketing. Problems of Rural Marketing. its economics interpretation. OR Models: Linear programming.
sum games. Application of simulation. no problems and No Graphical method) SIMULATION Introduction to basic concepts. Critical path analysis. critical evaluation of software and using customized software. Simulation procedures. Probability distribution in queuing system. events. Probabilities in PERT analysis. BOOKS RECOMMENDED 1. EOQ formula. Quantitative Techniques in Management. Types of Inventory control methods MODULE 5 Theory of games – introduction. Single Queue. Dominance theory.MODULE 2 Queuing theory (waiting line). NOTE: TEACHERS ARE ADVISED TO EXPOSE STUDENTS TO VARIOUS SOFTWARE PACKAGES. CPM techniques. project time calculations. float. Single server/Single Queue. (No group replacement) MODULE 3 Network models. WHEREVER POSSIBLE. Project crashing. Essential features of queuing system. economic lot size. Problems based in EOQ formula. description of other models and their managerial application (only description. Processing ‘n’ jobs through 3 machines. Introduction to PERT. . errors and dummies. No 2 jobs on ‘n’ machines REPLACEMENT MODELS Replacement of items deteriorating with time. time cost considerations (No resource leveling) MODULE 4 Inventory models. Saddle point. precedence. activities. McMillan 2. Quantitative Techniques. Network components. two person zero . JK Sharma. Operating characteristics of queuing system. Multi server. Meaning and importance of inventory management. TMH -18- . Replacement of items that fail completely. ND Vohra. description of other queuing models (only description) SEQUENCING PROBLEMS Processing 'n' jobs through 2 machines.
Overview of Business laws in India . Balasubramani and Tamilarasi. MODULE: 1 Introduction . offences and penalties. JK Sharma. offences and penalties. paperless society importance terms in IT Act. Pearson LEGAL ASPECT OF BUSINESS OBJECTIVES To equip students to have the glimpses of various business legislations in the global environment and to make students understand legislations and enabling them to assert their rights emerging out business at the same time knowing the compliance of legal requirements of business transactions. THE RIGHT TO INFORMATION ACT.Commerce and Egovernance. 2002: Salient features covering essentials of competition. Frederick Hillier and Gerald Lieberman. The constitution of India with special reference to economic principles enshrined in the constitution. Natarajan. consideration. digital signature. Sweeney. powers and functions information officers. cyber crimes. rights of the citizens to get information of the Public Authority (Central and State Government). Pearson 6. Operations Research. competition commission of India. contingent Contracts. certifying authority. Salient features of sale of goods act 1930 -19- . computer resources. Thomson 4. Barry Render. offer. Quantitative Methods for Business. Williams. Article 246 read with Schedule 7 of Indian Constitution. 2005: Background. THE COMPETITION ACT. MODULE: 3 THE CONTRACT ACT. Operations Research. 2000: Significance of E.3. Quantitative Analysis. acceptance. offences and penalties under the Act. (BUSINESS RELATED MATTERS ONLY) MODULE: 2 THE INFORMATION TECHNOLOGY ACT.sources of business law. Ralph Stair and Michael Hanna. TMH 7. Operations Research. salient features covering important terms in the act. transparency. Anderson. 1872: Salient features covering essentials of Contract. components of competition act. McMillan 5.
decided cases on Basumathi Rice. discrimination. MODULE: 6 WOMEN AND HUMAN RIGHTS AT WORK-PLACE: Gender Equality. Biztantra 5. Supreme Court on protecting women rights at workplace. MODULE: 5 INDIAN COMPANIES ACT. 1956: meaning of company. 1999: Definition of Foreign Exchange. 3rd Edition. grant of patent. Business Law for Management. NHRC. UN protocol on Human Rights. Job reservation in private sectors. money laundering.S. 2nd edition. causes for ozone layer depletion. directorate of enforcement. HPH. resolutions. Sumathi. remedies. money changer. hazardous substance. WTO and patent rules. (Cmde) P. C L Bansal. infringement of patent. Business Law for Managers. hawala transaction.K. rules regarding ownership of immovable property. harassment of women in organisation. Business and Corporate Laws. HPH. 4. penalties and offences. nature of human rights. opposition to patent. national commission. powers and rules of central government to protect and promote environment in India. state commission. Business Law. MODULE: 4 THE INDIAN PATENT ACT. K. winding up of the companies. fundamentals rights. EB 2. occupier. Tomato and Pharma products. Business Law for Management. services included under the act. Legal Aspects of Business. quorum. IPO. EB 6. different kinds of meeting. difference between private and public company. 1970 & 2004: Patent.R. whistle blowing. S. book building. Inventions and Noninventions. 1986: concepts of environment. patentee. Bulchandani.THE CONSUMER PROTECTION ACT. articles of association. memorandum of Association. 4th edition. environment pollutants. types. types of pollution. P. ENVIRONMENT PROTECTION ACT. prons and cons. Sarvanvel and S. Gulsan. environment pollution. agenda. Turmeric. Prof. EMR. global warning. district forums. Goel. types of company. 1986: Rights of the Consumer. surrender of patent. TMH 3. -20- . BOOKS RECOMMENDED 1. FOREIGN EXCHANGE MANAGEMENT ACT. Akhileshwar Pathak. treatment of complaints of goods and services. Defects and deficiency.
3.1 - ENTREPRENEURSHIP AND NEW VENTURE CREATION Objectives: • To make students to understand the different dimensions of entrepreneurship. • To inculcate the spirit of entrepreneurship in students and make them job creators instead of job seekers • To develop the skills required to prepare a Business Plan Module 1 THE NATURE AND IMPORTANCE OF ENTREPRENEURS 4 hrs Nature and Development of Entrepreneurship, Definition of Entrepreneur Today, Entrepreneurial Decision Process, Role of Entrepreneurship in Economic Development, Intrapreneurship, Entrepreneurship, Entrepreneurial Careers and Education, The Future of Entrepreneurship Module 2 THE ENTREPRENEURIAL AND INTRAPRENEURIAL MIND 6 hrs The Entrepreneurial Process, Identify and Evaluate the Opportunity, Develop a Business Plan, Determine the Resources Required, Manage the Enterprise, Managerial versus Entrepreneurial Decision Making, Causes for Interest in Intrapreneurship, Corporate versus Intrapreneurial Culture, - Climate for Intrapreneurship, Intrapreneurial. Leadership Characteristics, Establishing in the Organization, factors affecting entrepreneurship — qualities of successful entrepreneurship. Module 3 SMALL & MEDIUM ENTERPRISES (SME) 4 hrs Role of SME, concept and definitions of SME, government policy and SME in India, growth and performance of SME sector, problems for SMEs, Sickness in SME, criteria to identity sickness, causes, symptoms and remedial measures of sickness, institutional support for SMEs. Module 4 STARTING THE BUSINESS - BUSINESS IDEA & INNOVATION 8 hrs Business idea, Opportunity Recognition , Product Planning and Development Process, Establishing Evaluation Criteria, Idea Stage, Concept Stage Product Stage, Test Marketing Stage, Creativity, Innovation and entrepreneurship, barriers to creativity, techniques for improving the creative process, corporate entrepreneurship, causes, climate, intrapreneurial leadership characteristics, Establishing intrapreneurship in the organization Module 5 LEGAL ISSUES FOR THE ENTREPRENEUR 4 hrs Various forms of organization, Legal Issues in Setting up the Organization, The various statutory registrations and clearances required.
Module 6 PROJECT PREPARATION AND APPRAISAL 6 hrs Project Preparation, feasibility and evaluation, what is the Business Plan? Various types of business plans, Format of business plan, Writing of business plan, Using and Implementing the Business Plan, Measuring Plan Progress, Updating the Plan, Why Some Business Plans Fail, Different sections of the business plan - The marketing plan, The organization plan, The financial plan Module 7 FINANCING THE NEW VENTURE 6 hrs Sources of capital - An Overview, Debt or Equity Financing, Internal or External Funds, Funding from Banks and Financial institutions, Governmental and Developmental Sources, Various schemes, Types of Loans, Procedure, Private Placement, Types of Investors, Private Offerings, Bootstrap Financing, Venture Capital , Nature of Venture Capital, Approaching, presenting and obtaining the funds, FDI Module 8 MANAGING and GROWING THE NEW VENTURE 8 hrs Risk Reduction Strategies for New Entry Exploitation, Market Scope Strategy, Imitation Strategies, and Growth Strategies: Where to Look for Growth Opportunities, Penetration Strategies, Market Development Strategies, Product Development Strategies, Diversification Strategies, turnaround strategies. Module 9 CORPORATE VENTURING 14 hrs The necessity of Corporate Venturing, Various Misconceptions, Creating the Right Environment, Formalizing the Vision for The Venture, Validating the Venture Concept, The Alpha Stage: The Shift from Planning to Product Creation, Building the Prototype of the Business, Testing the Waters, The Beta Launch, From Corporate Venture to Business, Market Calibration and Expansion, Capturing Strategic Value REFERENCE BOOKS: 1. M.lall, Entrepreneurship, Excel books 2. Vasant Desai :- Dynamics of Entrepreneurial Development and ManagementHPH 3. Hisrich, robert d., peters, michael p., and shephered, dean a: entrepreneurship, tata mcgraw-hill; sixth edition, 2007 4. Mathew J Manimala :- Entrepreneurship at the Crossroads - Biztantra 5. Mohanty – Fundamentals of Entrepreneurship, Prentice Hall of India 6. Zimmerer & Scarborough – Essentials of Entrepreneurship & Small Business Management, Prentice Hall of India
BUSINESS ETHICS AND CORPORATE GOVERNANCE
OBJECTIVE: To enable students to critically examine ethical dilemmas and to understand the importance of governance mechanisms in a globalized economy. Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs Definition and Nature of Business ethics, Need and benefit of business ethics, History of the development of business ethics, Arguments for and against business ethics, Economic issues, Competitive issues, Legal and Regulatory Philanthropic issues, Framework for ethical decision making – Individual factors, organizational factors, Corporate Governance — a dimension of ethical making, Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs Moral philosophy — definition and different perspectives, Teleology and Deontology, The relativist perspective, Virtue ethics, Justice and Fairness, The of care, Integration of the various perspectives, Cognitive moral development, Moral reasoning, The role of Corporate Culture and Leadership, structure and business ethics, Interpersonal relationships in organization, The role of opportunity and conflict, Module 3 EXTERNAL CONTEXT 10 hrs Ecology: The dimensions of pollution and resource depletion, the ethics of control, the ethics of conserving depletable resources. Consumers: -Markets and consumer Protection, The due care theory, the social costs view of duties, Advertising Ethics, Consumer Privacy Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs Job discrimination — its nature and extent, Discrimination — utility, rights and justice, Affirmative action, Gender issues, The employee’s obligation to the firm, Thee firms duties to the employees, The employee Rights, Need for organizational ethics program, Code of Conduct Ethics training and communication, systems to Monitor and enforce ethical standards, The ethics audit, Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs Ethical perceptions and international business, Global values, the multinational corporation and various ethical issues, cross cultural, cross religion & cross racial issues. Module 6 CORPORATE GOVERNANCE 10 hrs Meaning, Accountability issues, current context of CG in India, Board objectives and strategies, role of independent directors, board structure, performance evaluation of board, training and development of directors. Accounting standards & accounting disclosures.
REFERENCE BOOKS: 1.S. C. Prentice Hall Of India 7. Gopalaswamy – Corporate Governance. Government And Society. Perspectives In Business Ethics. -25- . Prentice Hall Of India 8. Corporate Governance. 4. Prasad – Corporate Governance. Steiner And Steiner.Bajaj.Raj Agarawal :-Business Ethics Biztrantra 5. Excel Books.. Laura P. Hartman. Mcgraw-Hill 6. O C Ferrell-Business ethics-Biztantra. P. 3. Velasquez – Business Ethics: Concepts & Cases.V. Mcgraw-Hill 2. Baxi. New Age International (P) Ltd.
Industrial Marketing. participants in the business marketing channel design. quotas. sales effort control. Classifications and characteristics of Industrial Products. channel administration. and selecting channel members.S. nature of industrial goods and services. sales promotion. government. pricing strategies. selection. Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs What is Industrial/Business Marketing.HPH -26- . publicity. training.M1 . Industrial Marketing. Market segmentation and B2B Marketing. Unique characteristics of each type of industrial customers. Characteristics of Business Marketing. recruitment. account management Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs Meaning of price. Marketing strategies for each of industrial customer categories. Competitive biding. performance evaluation. tradeshows. Industrial Marketing. sales force organization. Krishna K Havaldar. measuring advertising effectiveness. cost fundamentals. types of resellers. compensation. Excel Books 3. Types of Organizational customer. pricing methods REFERENCE BOOKS: 1. pricing across PLC. motivating channel members. managing B-B advertising. Classification of Industrial products. Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs Business marketing channels. Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs Understanding of the concept of Business marketing in contrast with the consumer marketing. Classification of Industrial customerscommercial enterprises. strategies for competitive bidding. motivation. Mukherjee.BUSINESS MARKETING Course objective The subject is designed to give insights to the students about the applications of marketing concepts in business to business marketing scenario as it is different from consumer marketing due to some inherent characters. pricing objectives. Mcgraw-Hill 2. institutions. Francis Cherunilam-Industrial Marketing . the subject needs a special attention. As industrial or business marketing is emerging as one of the major employment provider. Prentice Hall Of India. Role of personal selling in business marketing. channel member performance Module 4 BUSINESS ADVERTISING. sales territories. SALES PROMOTION & PUBLIC RELATIONS 12 hrs The role of advertising in Business marketing. industrial pricing process. Environmental Analysis in Industrial/ Business Marketing. H. Purchasing Orientations and Practices of Business Customers. advertising budgets. internet based marketing communications. Nature of Demand in Industrial Markets. Difference between Business and Consumer Marketing. Robert Reeder.pearson 4.
” Services Marketing — The Indian context”. Expanded mix: . NGOs and public utility services. retail. To expose the students to marketing in various services industries of India. Services Marketing. Rajendra Nargundkar. Bhattacharjee. R. Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs Marketing strategies in service sectors like financial. tourism.Tata Mc Graw Hill 8. Excel Books 2. process and physical evidence. To make student understand the differences between marketing of goods and services. Mary Jo Bitner.Definition and characteristics of services Difference between goods and services — Gaps model of service quality. “Essentials of Services Marketing: Concepts. technology. David L. REFERENCE BOOKS: 1.Services Marketing. Strategies and cases”. “Services Marketing — The Indian Perspective. Dr. 2002 7. telecom.People. “Services Marketing — Text and cases”.G Bateson. Biztrantra 5. strategy”. hospitality.” Excel Books 9. Krutz :. Customer relationship and marketing research Module 4 SERVICES MARKETING MIX 15 hrs 4Ps of Marketing: . types and influencing factors. Christopher Lovelock. C. Module 2 FOCUS ON THE CUSTOMER 10 hrs Consumer behavior in services: .Sahajan – Services Marketing – HPH 4. 2008 3. “Services Marketing. place and promotion. K Douglas 1-loffinan and John E.Service product (including service blueprinting).Customer satisfaction.M2 . First Edition. Tata Mc Graw Hill.Search.people. Dwayne D Gremler and Ajay Pandit. Prentice Hall of India. Thomson. Prentice HaIl 6. Module I INTRODUCTION 12 hrs Emergence of GATS in world trade — Service sector and Indian economy. service quality and service encounters. Valarie A Zeithamal. price. “Services Marketing” Special Indian Edition. Srinivasan. experience and credence properties. and Jochen Wirtz.S. wellness (health care). 2004 -27- . Kenneth C Clow . Customer perceptions: . Ravi Shankar.SERVICES MARKETING Objectives: • • • To develop insights in to the field of services marketing. Consumer choice Module 3 CUSTOMER EXPECTATIONS 8 hrs Meaning.
Planning for and Recruiting Successful Salespeople. Roles of Channel Members.The Management of Sales Training and Development. Inward Transport. Placement. Contents of the Sales Training Program: Sales Knowledge and the Selling Process. Streamlining the Logistics Process. Sales Objectives and Quotas. Leading the Sales Team Module 3 CONTROLLING THE SALES TEAM 6 hrs Analysis of Sales and Marketing Costs. and Socialization of Successful Salespeople. Stock Control. Selection. Warehousing. Returns. Relationship Marketing Era. Types of Channel Intermediaries at Each Level. The Sales Era. Training the Sales Team .Procurement /Purchasing. Receiving. and Responsibilities. The Marketing Era. Channel Functions. Designing marketing channels . Ethical. Importance of Communication in Logistics. The Market-Driven Sales Organization.Motivating Salespeople toward High Performance. Bar Coding and Scanning. and Waste Disposal.SALES AND MARKETING CHANNEL MANAGEMENT Course Objective The Course has been designed to understand the importance of sales management and Marketing channel management for the overall success of the marketing efforts of an organization. Directing The Sales Team . Forecasting Market Demand and Sales Budgets Design and Size of Sales Territories. Materials Handling. Strategic Issues in Logistics Management Module 5 MARKETING CHANNELS 7 hrs Evolution of Marketing Channels. Channel Flows and Costs -28- . Order Picking. The course deals with various aspects of sales management for coordinated sales efforts in achieving the over all corporate goals and effective management of marketing channels Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs Sales Management: Its Nature. Comprehensive Sales Force Cases and Exercises Module 4 MARKETING LOGISTICS 7 hrs Logistics and its importance.Channel Structure. Artificial Intelligence. Recycling. Communication Technology. and Legal Responsibilities of Sales Personnel Module 2 PLANNING THE SALES TEAM’S EFFORTS 9 hrs Building Relationships through Strategic Planning. Technology in Logistics.M3 . Social. Rewards. staffing the Sales Team . Outward Transport. Compensation for High Performance. Channel Intensity.The Production Era. Physical Distribution Management. Expert Systems.Electronic Data interchange (EDI). Functions of Logistics management . Evaluation of Salespeople’s Performance. Channel member and their roles.
Distributor Advisory Councils. Sales And Distribution Management.L. Krishna Havaldar And Cavale. Product Factors. Regional Coverage Organizational Form and Size. Oxford Publications 2. PHI 5. Sales Management. Conflict. Marketing Channels. Increased Services. Vertical Marketing Systems. Members . Types of Wholesalers . Customer-Driven Refinement of Existing Channels. Experience Factors. Source of Employment . Recruiting Manufacturers. Agents and Brokers. Pricing and Credit. Tapan Panda And Sunil Sahadev.Evolution of Retailing and types of retailing REFERENCE BOOKS: 1. Anderson. Sales Management.Recruiting as a Continuous Process. PHI 3. S. Sales & Distribution Management. Modifying Channel Arrangements PLC Changes. Promotion Management. Tata Mcgraw-Hill 6. Dasgupta. Strategic Issues in Wholesaling . Gupta.Sales Factors. Administered VMS.Corporate VMS. Horizontal Marketing Systems. Financial Planning and Management . PHI -29- . Screening. Sales And Distribution Management.Target Market Decisions. Still And Cundiff. Impact of Information Technology on Wholesaling Challenges in Wholesaling -Inventory Management. Sales Management. Managing Channel Relationships . Risk Factors.Merchant Wholesalers. Hybrid channel system. Types of vertical marketing systems . Contractual VMS. Designing and Managing Hybrid Channel Systems Module 7 CHANNEL MANAGEMENT 10 hrs Recruiting Channel. Manufacturer’s Wholesalers. Growth of MultiChannel Marketing Systems. Administrative Factors.Retailing and its Importance Importance to Consumers.Module 6 CHANNEL INTEGRATION 7 hrs Importance of Channel Integration. Coughian. Power Module 8 WHOLESALING & RETAILING 10 hrs Wholesaling and its importance. Criteria for Selecting Channel Members . Motivating Channel Members.Cooperation and coordination.. Marketing Mix Decisions Trends Shaping Wholesale Distribution Functional Overlap. Excel Books 4.
Module 4 RISK MANAGEMENT 9 hrs Definition. 4. markets. To familiarize students with portfolio management techniques that challenges a financial manager. Market Indices. Bonus Issue & Preferential Issue. FPO.beta coefficient — hedging – Using derivatives in risk management Module 5 INVESTMENT ANALYSIS 7 hrs Sources of information on investment — factors affecting investment — Fundamental analysis — Technical analysis — efficient market Hypothesis -30- .investment objective — investment process . their risk and returns and strategies in managing funds. Trading Procedure.INVESTMENT ANALYSIS & MANAGEMENT Course Objective 1. Book Building.investment constraints —investment strategy — investment v/s speculation — arbitrage . Stock Exchanges & SEBI.futures — options — swaps Module 3 STOCK MARKET & INSTITUTION 9 hrs Dematerialization of securities. 3.Preference shares — Equity Shares — Real Estate— commodity markets — bank deposit — insurance — mutual funds — foreign exchange . To provide students with a conceptual framework of evaluating various investment avenues. Settlement process. regulations. Margin System. meaning and measurement of Risk — Classification of Risk — diversitification — Statistical tools used in risk management . To provide students with a conceptual and analytical framework of different financial instruments.risk return optimization — credit rating . Role of Stock Brokers.techniques of risk mitigation .F1 . To give an overview of the global markets and their impact on the domestic markets Module 1 INTRODUCTION TO INVESTMENTS 6 hrs Definition — micro & macro economic concepts relating to investment . Secondary Market — Cash & Derivatives Markets.Money market instruments — derivatives — forward . 2.gambling — types of investors — investor behavior Module 2 INVESTMENT AVENUES 7 hrs bonds — debentures . Primary Market — P0. Rights Issue.
Bhalla V K. PrenticeHall. Prasanna Chandra. Kevin. PHI -31- . Global Mutual Funds. PHI 7. Portfolio Management. World market indexes. Developed and Emerging Markets. Investment Analysis And Portfolio Management. ADRs. Sudhindra Bhat. Foreign Bonds. REFERENCE BOOKS: 1. FCCBs. Security Analysis And Portfolio Management. Fundamentals Of Investments. Excel Books 2.HPH 5. Relationship between trends in global markets and the domestic markets. GDRs. Tax issues relating to investments Module 7 PORTFOLIO MANAGEMENT 8 hrs Concept — Markowita model — Sharpe. Alexender & Bailey. Preeti Singh – Investment Management.Module 6 INVESTMENT EVALUATION 7 hrs Concept — Time value of Money .various valuation methods & models — bond valuation — equity valuation — futures pricing — options pricing — tangible asset valuation. Security Analysis And Portfolio Management. Fischer And Jordan.pearson 3. S Chand & Co 6. Jensen & Treynor Model CAPM — SML and CML — factor model and arbitrage pricing theory — Portfolio construction. Mcgraw-Hill 4. Investment Management. revision & evaluation Module 8 GLOBAL MARKETS 7 hrs Global Investment benefits.
Loan Companies . Designing capital structure and instruments. Private Placement. To familiarize students with the various management and operational aspects of markets and financial intermediaries. SIDBI.Credit Rating . HUDCO.F2 .Housing Finance — Chit Funds .Universal Banking & Innovations — Securitization — RTGS & ECS . an Overview .Valuation of Units .Return on Investment in Units — Regulations -32- .Recent Policy Developments Module 2 BANKS & INSTITUTIONS 12 hrs Banks — Operations & Special Role of Banks — Specialized Financial Institutions — EXIM. NABARD.Factors & Forfeiting .Types of Funds .Financial sector reforms Reserve Bank of India . Bought out deals.Provident Funds.Functions of Financial Sector . Structure and Growth. Mergers & Amalgamations.FINANCIAL MARKETS & INTERMEDIARIES Course Objective • • To provide students with conceptual and regulatory framework within which the financial intermediaries operate. issue pricing.Mutual Benefit Financial Companies -Venture Capital Funds . Types. Small Savings and Provident Funds .Depository and Custodial Services Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs Project appraisal.Organization and Management -Role and Functions . Debt Syndication. Underwriting.Structure and Size Investment Pattern . Regulation of Merchant Bankers. Institutional Placement.Pension Funds — Life insurance Companies . Module 5 MUTUAL FUNDS 8 hrs Organization .Co—operative Banks — Features. IFCI .Financial System and Economic Development — Indian financial system — SEE3I . Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs Structure of a Financial System . Corporate Advisory Services.Monetary Policy of the RHI .Investment Companies — Leasing & Hire Purchase . Issue Management.General Insurance Corporation Module 3 NON-BANKING FINANCE COMPANIES 8 hrs NBFCS. preparation of prospectus.
Module 6 FINANCIAL MARKETS 14 hrs The stock market in India — Primary and secondary markets — OTC markets — regulations — new issues market — underwriting . Sahadeven & Thiripalraju.Government (Gilt — edge) Securities Market. Avadhani – Marketing of Financial Services . Miles. Interpretation & Analysis. New Century 5. Banking And Financial Markets In India 1947 To 2007. Options.Call Money Market . Markets for Futures. and Other Financial Derivatives .The Discount Market .Markets for Commercial Paper and Certificate of Deposits . Sudhindra Bhat. Excel Books 3. Livingston.Treasury Bills Market — Commercial Bills Market . Blackwell 2.HPH 4. Niti Bhasin. Mutual Funds: Data. Financial Institutes And Markets.Foreign Exchange Markets Interest Rate Futures Market REFERENCE BOOKS: 1. PHI -33- . Financial Intermediaries.
Principles of Direct Taxation. Tax Planning. Returns & Compliance Module 4 SALES TAXES AND CUSTOM ACT 10 hrs Nature of Excise duties. Valuation of Excisable goods. Assessment. Assessment Year. Cenvat credit. Excisability of Products. Fringe benefit Tax. Make or Buy. types of duty. Residential Status of Individuals and Companies . Classification of Excisable Goods. Exemption Export promotion schemes. TDS & TCS. important central excise procedure.F3 . Computation of HUF Income Tax. Introduction to Customs Duty.TAX COMPLIANCE & MANAGEMENT Course Objective To make the student understand the basic concepts of taxation and its computation. Important Central Excise procedures. Banking Cash Transaction Tax. Types. Set off and Carry forward of Losses. Tax Avoidance and Tax Evasion. Concepts. Amalgamation and De-merger. Replace or Repair. Heads of Income. Tax implications of international operations -34- . Hire. Nature of Excise duties. Excisability of Products. exemptions Export Promotion Schemes. applicability. Capital Structure and Dividend Decisions. Computation of Individual Income Tax. Installment vs. Previous Year. Tax planning/avoidance/evasion. Cenvat Credit.Incidence of Tax. Basics Concepts – Assessee. Procedure relating to levy. Total Income. Service Tax. Securities Transaction Tax. and procedures. Returns & Compliance Module 3 CUSTOMS. Person. valuation and collection of duty. Module 2 INCOME TAX 14 hrs Heads of income. types of duty. Classification & Valuation excisable goods. valuation & collection of duty. — Own funds I Borrowed Funds I Lease. CENTRAL EXCISE AND SERVICE TAX 14 hrs Procedure relating to levy. the proper compliance of various provisions of the direct and indirect tax laws and to make financial decision considering ‘the pros and cons of various tax laws and business functioning MODULE 1: CONCEPTS AND FRAMEWORK OF TAXATION 10 HRS Tax – Meaning. Computation of Corporate Income Tax. Module 5 TAX PLANNING AND MANAGEMENT 12 hrs Purchase of Assets. MAT.
2. Singhania. Ravi.BOOKS FOR REFERENCE: 1. “Direct Taxes”. Ahuja. Taxmann Publications. “Direct Taxes – Planning and Management”. Mehrotra and Goyal. Singhania. U. Vinod. Sahitya Publishing. Girish and Gupta.S. Taxmann Publications. Bharat Publications.Datey – Indirect Taxes Law & Practice – Taxman Publications -35- . 4. Vinod. “Professional Approach to Direct Taxes”. “Direct Taxes – Law and Practice”. 3. 5.
Ricky W Griffin – Human Resource Management –Biztantra. Internal and External Source. Human Resource Management –Cynthia and Fisher. SELECTION AND INDUCTION Recruitment. Manager Judgment. Objectives. Importance of Training . Sources. Delphi Method. Richard Regis – Strategic Human Resource Management – Excel books 3. Methods of Collecting Data.Biztantra 4.Training for Development – HPH 8. MODULE 3 PROCUREMENT.Terms and conditions. Evaluation Process. Difference between Training and Development. MODULE 2 JOB ANALYSIS Meaning. Writing Job Description. Medical Text.H1 . Dr Janikiraman. Factors affecting HRP.K Bhattacharya – Human Resource Planning – Excel Books 5.Internet Based. evaluation of system. Pandu Naik . evaluation of methodology. serial or disjunctive Investiture or Disinvestiture. Selection . Employment Tests. Scatter Plot. Electronic Training – Computer Based training. Process of HRP Employee Forecasting – Trend analysis. 2. Requisites of effective programme.Utility and Validity. Human Resource Planning Definition. Assessment of Training Needs.Meaning and Process. Selection Hurdles. MODULE 4 TRAINING Concept of Training and Development. Thomess Kutti .Application Blank. competency mapping.Training and Development –Excel Books 6. Essentials of Selection Procedure.Principles and Techniques. G. Employment Interviews. Job Description – Contents. Need for training . REFERENCE :1.On the Job and Off Job Methods. Electronic performance support system(EPSS) . Induction Programme –formal or informal. Placement Agencies. Job Specification. Supply forecasting. Induction –Meaning. Computerized Forecasting . MODULE 5 EVALUATION OF TRAINING Purpose of Evaluation. Importance. Sources of Recruitment. Modern Techniques of Recruitment. evaluation of contents. Job Enrichment. Ratio Analysis. Purpose. Training Methods. Distance and Internet Based Training. Process. individual or collective. R.Meaning.K Sahu – Training for Development – Excel Books -36- . feedback & control. Principles of Training and areas of training.HUMAN RESOURCES ACQUISITION AND DEVELOPMENT MODULE 1 HUMAN RESOURCE PLANNING: Issues in Strategic Human Resources Management. D. evaluation of resource person.Training and Development -Biztantra 7. Reference Check Appointment. Selection Procedure .
Need & procedure. Need for Career Planning. Prerequisites of collective bargaining – Union bargaining process – Types of bargaining– Collective bargaining in India. Lay-off & Retrenchment and Laws relating to standing orders. Settlement of Industrial disputes. Types of trade unions. Importance. Employer & Employees. MODULE 5. Code of conduct. Transfers & Demotions. Trade union Act – Registration of trade unions. INDUSTRIAL RELATIONS Meaning & Objectives.Industrial Relations – Excel Books 2. Causes of Industrial disputes. MODULE 6.Dynamics of Industrial Relations in India . why do workers join unions. B. Lock-outs. Measures to strengthen trade unions. Mamoria & Mamoria .workers participation in management and quality circles – Concept of empowerment.Process. Theories to trade Union. Industrial Dispute Act – Conditions to Strikes.H2 – EMPLOYEE RELATIONSHIP MANAGEMENT MODULE 1. Problems of trade unions. Career Stages. Individual & organizational problems in Integration. Career anchors. Functions of trade unions. Developing sound IR. Managing Promotions. Trade union movement in India. INTEGRATION OF INTEREST AND MANAGING CAREERS Career Planning. MODULE 2. QUALITY OF WORK LIFE AND QUALITY CIRCLES Meaning of quality of work life – Quality Circles. Types of Industrial disputes.Principles & features.D Singh . TRADE UNION Meaning. Ethical approach to IR: Idea of trusteeship. MODULE 3. Central trade unions in India. Prevention of Industrial disputes. REFERENCE 1. Factors affecting Career Choices. Grievance & Disciplinary procedure – Meaning.Objectives. Need for Recognition & Rights to recognition of trade unions. Structure and problems. Integration process.Unitary. Causes for poor IR. MODULE 4. Marxist. Pluralistic.HPH -37- .. Role of Three Actors to Industrial Relations – State. Importance. INDUSTRIAL DISPUTES Definition. COLLECTIVE BARGAINING Definition. Approaches to Industrial Relations .
Objectives. Determination of Inter and Intraindustry. wage determination process. MODULE 3 PLANNING FOR IMPROVED COMPETITIVENESS Diagnosis and Bench Marking.H3 – PERFORMANCE AND COMPENSATION MANAGEMENT MODULE 1 PERFORMANCE MANAGEMENT Definition. Critical Incident Method. Individual incentives : Measured day Work. 5. Obtaining Commitment. Compensation Differentials. standard hour. Factors Influencing wage and Salary Administration. Provisions for Dearness allowance. 2. its advantages and disadvantages. Gain Sharing MODULE 6 INCENTIVES AND RETIREMENT PLANS Basic Pay. Piece work. Employee stock ownership. Methods of Performance Appraisal.Traditional and Modern Methods.Compensation & Rewards management – Excel Books Cynthia D Fisher –Human Resource Management -5th Edition-Biztantra. Essentials of performance appraisals and problems of performance appraisal. Wage differentials. Group Piece rate. Types of Incentives. Confidential Methods. Profit sharing. various methods of compensating cost of living. Assessment centers MODULE 2 WAGE & SALARY ADMINISTRATION Nature and Scope. Retirement Plan REFERENCE :1. Neutralization factors. A M Sharma – Aspects of Labour Welfare and Social Security . 4. MODULE 4 INCENTIVES AND FRINGE BENEFITS Incentives – Def . Straight Ranking Method.HPH Lawrence Kleiman-Human Resource Management -3rd Edition-Biztantra R. debt method. Group Appraisal.D Singh . B. Kaiser Plan. Types of Fringe Benefits MODULE 5 INDIVIDUAL GROUP VARIABLE COMPENSATION Pay for Performance. Paired Comparison Method. Fringe Benefits – Definition. Internal and External Equity in Compensation Systems.Calculation of total compensation package. Executive Compensation Plan. Production sharing plan. Objectives. Need for Appraisal. Behavioral Anchored Rating Scale (BARS). Organisation Wide incentives – Scanlon Plan. piece rate. Compensation. Non-financial incentives. Pay by Seniority. Gain sharing. 3.Graphic Rating-Scale. Types of wages – Time rate. Employee Profit sharing. Wage – Theories of Wages.K Sahu – Performance management systems – Excel Books -38- .
Spiral model. Software Management cost construction. Module 5: SOFTWARE QUALITY Verification and Validation. Module 3: SOFTWARE DEVELOPMENT MODELS Waterfall model. Configuration -39- . System models. CMM and PCMM concepts. Module 6: MANAGEMENT Managing people. Software processes. Distributed Systems architecture.S1 :SOFTWARE ENGINEERING MANAGEMENT OBJECTIVE: Understand and appreciate concepts and practices of modern Software Engineering Management. Software re-engineering. Module 1: OVERVIEW OF SOFTWARE ENGINEERING Software Engineering as a discipline. Quality Management. Design with reuse. Incremental Development. Software projects Module 2: REQUIREMENTS Requirements engineering processes. Real-time software design. Formal specification. Critical systems validation. Software Empowerment Module 7: EVOLUTION Legacy Systems. Software testing. Process change. OO design. User Interface design. Re-use oriented Development Module 4: DESIGN Architectural design. Software prototyping. Evolutionary Development.
V.D. T. “Structured Analysis & System Specification”. SOFTWARE PROJECT MANAGEMENT Software project management: challenges & opportunities – changing technologies & approaches – choice development of methodologies & technical platforms. MODULE 4. ‘An Introduction to Managing Software Projects’. PROJECT DEVELOPMENT & DATABASE DESIGN Introduction to Database technologies & CASE tools with specific packages – overview of relational model – Database creation – SQL command – Normalization – designing forms & reports – using CASE tools for system analysis & design-case studies – Cost / benefit analysis – project & resource planning – design & development testing & documentation. issues of share development. 4. cost estimation.S. project management techniques – monitoring 7 measurement of progress. Prentice Hall Publications. J. manpower planning. 3. Text Books: 1.A. Marco. MODULE 2: SYSTEM IMPLEMENTATION: System implementation & maintenance: Implementation Strategies – SW/HW selection & procurement – Control & security – issues of designing & implementing on-line systems – data communication requirements – system conservation approaches & selection issues. SOFTWARE PROJECT MANAGEMENT Software project management – elements. Senn. C. Structure charts – modular programming – I/ O & file design consideration – Entity Life histories (ELH).HPH -40- . Beaver. 2. MODULE 3. MODULE 5. “McGraw Hill Publications. Software & Product Metrics – Quality assurance & control-standards & documentation – testing – implementation – training – technology management – quality standards – certificate – handling multiple projects.Murthy – System Analysis and Degign . “Analysis & Design of Information Systems”.S2 :SOFTWARE DESIGN & PROJECT MANGEMENT MODULE 1: SYSTEM ANALYSIS & DESIGN: Overview of system analysis & Design: Introduction to different methodologies & structured system analysis – Details of SDLC approach – mini cases – E-R diagrams – DFD concepts – Data dictionary concepts.
TEXT BOOKS 1. NDBMS.S3 :DATABASE MANAGEMENT SYSTEM MODULE 1: INTRODUCTION Database systems – Definition – Components – Advantages – Objectives – Evolution. MODULE 3: DATABASE DESIGN Relational Data Model – Relational Algebra – ER Diagrams – Data Dictionary – Normalisation – Boyce Codd Normal Forms – Integrity – Relational Database Languages – Database Administration – File Structures and Indexing. OODBMS. Back-up and Recovery. Classes. “Database Management and Design” Prentice Hall 2.Hansen.V. Gary W. C. Patterns – Object interaction modeling – Object Oriented Design – UML. MODULE 4: OBJECT MODELLING Object oriented concepts – Structure – Models and Databases – Object life cycle modeling – Objects. MODULE 2: MODELS DBMS Architecture – Associations – Relationships – Mappings between Abstractions – Generalisation – Classifications – Conceptual Data modeling – File Organization – Data Structure – Data models: HDBMS.Murthy – Data Base Management Systems-HPH -41- .S.Hansen and James V. Recovery – Security. MODULE 5: OPERATIONS AND MANAGEMENT Client / Server and Databases – Data Warehousing – Query Processing – Concurrency Management – Heterogeneous and Homogenous Systems – Distributed Databases – Controls – Atomicity. RDBMS.
1 STRATEGIC MANAGEMENT 4.IV SEMESTER COMPULSORY PAPERS 4.2 INTERNATIONAL BUSINESS -42- .
Strategic Decision Making and Approaches to Strategic Decision making. Social Responsibilities — Ethics.4. Corporate Planning Process Module 2 ENVIRONMENT ANALYSIS AND DIAGNOSIS 8 hrs Concept of Environment and its components. Organizational design and change. service blue printing. Overview of strategic control. Module 7 CONTEMPORARY ISSUES 8 hrs Strategies for competing in globalizing markets. Evaluating the strategies of diversified agencies. Building capable organization. Leadership. Turnaround -. Marketing. entrepreneurial ventures and strategies for SME. of Strategic Choice — Industry. Control. strategic issues in Non-profit organizations. Levels at which strategy operates. Tailoring strategy to fit specific industry and company situation. competitor and SWOT analysis. Differentiation focus. Selection of matrix. Module 6 STRATEGY EVALUATION 8 hrs Importance. Factors affecting Strategic Choice — Cost. strategy and competitive advantage in diversified agencies. Resource Allocation. Diversification. Functional Issues — Financial. Merger. Budgets. value chain analysis. SWOT analysis Module 3 STRATEGY FORMULATION & CHOICE OF ALTERNATIVES 12 hrs Strategies — Modernization.divestment and Liquidation strategies. Module 1 CONCEPT OF STRATEGY: 6 hrs Defining strategy. Module 4 STRATEGY IMPLEMENTATION 10 hrs Inter-relationship between formulation and implementation.1 STRATEGIC MANAGEMENT OBJECTIVE: To integrate the functional areas of management and to enable understand business from a strategy formulation and implementation perspective. New Business Models and strategic for Internet Economy. Synergy and Dysergy. Issues in strategy implementation. Porter’s Five forces Model of competition. Environment scanning and appraisal. Strategic Business Units. Organization structure. GE-9 Cell Model. Corporate culture and values power. Structure for strategies. GAP Analysis. bench marking. Strategic advantage analysis and diagnosis. Mission and Purpose. Behavioural Issues — Leadership styles. Distinctive competitiveness. Integration. Mckinsey’s 7’s framework. Matching and strategy. -43- . Objectives and Goals. Symptoms of malfunctioning of strategy. Take-over and Joint Venture strategies. techniques of strategic evaluation and control. Operations and Personnel Plans an Policies Module 5 STRATEGY AND STRUCTURE 8 hrs Structural Considerations. organizational appraisal. technology and innovation. Bostan’s Consultancy Model.
David – Strategic Management – Concepts And Cases. Strategic Management. Strategic Management & Business Policy.REFERENCE BOOKS: 1. Strategic Management. Ireland And Hoskisson. Prentice Hall Of India -44- . Hitt. Strategic Management. Thomson And Strickland. Prentice Hall Of India 7. Balwani. Strategic Management – Indian Context. Excel Books 2. Biztantra 4. Mcgraw-Hill 6. Hill And Jones. Thompson 3. Srinivasan. Strategic Management. U Kachru. N. Excel Books 5.
Pearson 8. Prentice Hall Of India -45- .International Business Environment – HPH 5. Francis Cherunilam. Mcgraw-Hill 9. Prentice Hall Of India 2. Module 4 EXIM TRADE. International Business. steps and documentation direction of India’s trade. Biztrantra 6.Elements of International Business. Excel Books 4. Harrison Et Al.Charry :. Hodgetts And Luthans. performance indicators—Evaluation and Evaluation systems Module 6 CONFLICT IN INTERNATIONAL BUSINESS & NEGOTIATIONS 6 hrs Factors causing conflict — Conflict resolution actions — the role of negotiations in international business — the role of international agencies in conflict resolution. Module 3 GLOBAL BUSINESS STRATEGIC MANAGEMENT 12 hrs Structural design of MNE’s — Strategic planning — Strategic considerations. to examine the critical factors for success in different countries.N. Module 5 CONTROL & EVALUATION OF INTERNATIONAL BUSINESS 10 hrs Control MNE’s — approaches to control — the role of information systems — performance measurement — mechanics of measurement — various. 12 hrs Export trade. procedure. Export financing — document related to export trade — Export marketing —Import trade.2 INTERNATIONAL BUSINESS OBJECTIVE: To facilitate an understanding of International Business in a multi-polar. International Business. International Business. International Business Environment. Mcgraw-Hill 3. Module 1 INTRODUCTION 10 hrs Definition — Trade and Investment flow — International trade. procedure and steps documentations and problems.theories of international trade -Economic theories — forms of international business Module 2 INTERNATIONAL BUSINESS ENVIRONMENT 10 hrs Globalization of business — WTO and trade liberalization — emerging issues — implications for India — Regional Trade Blocks — Inter — regional trade among regional groups. Francis Cherunilam. Hill. International Business. Shukla. EXIM policy.National VS Global competitiveness. Sundaram & Balck. International Business. Oxford 7. multi-cultural world. Daneils Et Al. Balance of payment. REFERENCE BOOKS: 1. S. Institutions connected with EXIM trade.4. International Management.
Positioning Module 4 STRATEGIES FOR INDIAN RURAL MARKETING 20 hrs Product Strategy — Scope and significance. Objectives. APMC act. Targeting. opportunities and problems in marketing the products or services in rural India. Attractiveness of Rural markets. Promotion — Role of Media in rural market. Product personality. classification and characteristics of rural consumers. Rural consumer behavior — decision process. Agricultural products. Rural marketing — definition and scope. Rural communication mix. E. Media and Creative Strategies. problems and constraints in rural marketing Module 2 THE RURAL CONSUMER 10 hrs Classification of Rural consumers. Rural Branding. growing consumerism . Characteristics of Rural markets Taxonomy of Rural markets. Food processing sector — Size. Methods of sales of agricultural products — Hatha.M4 RURAL AND AGRICULTURAL MARKETING Objectives: The course has been designed keeping in mind that the rural Indian market is one of the fastest growing markets in the world. Regulated markets — role and problems. Future scenarios. Most of the corporate dealing with both FMCG and durables are already geared up to meet the demands being emerged from rural market The subject has covered to give insights in to the various characteristics. Agro processing sector in India — State and characteristics.’choupal Dara. scope and future prospects. Commodity markets and trading. Innovation Adoption. Rural Pricing — Pricing in Rural Markets. Product Life Cycle. Personal selling — Role and management of rural sales force Module 5 INTRODUCTION TO AGRICULTURAL MARKETING 10 hrs Trends in Agricultural Marketing.Concepts and process of Rural market Segmentation — bases. Agents and Marketing Agencies. Defects in Agricultural Marketing Module 6 AGRICULTURAL MARKETS 12 hrs Classification of markets. policies and Strategies. Changing patterns. Module 1 OVERVIEW OF RURAL MARKETS AND RURAL MARKETING 8 hrs Rural economy — size and nature. Rural Distribution—Type of Channels. auction. Factors influencing rural consumer behavior. Product mix decisions. Distribution Strategies. consumer buying process — opinion leadership process — rural shopping habits. brand loyalty. Conventional Media. -46- .
C. Pradeep And Raut. Rural Marketing. Velayudhan. Rural Marketing. Pearson Education India 2. Siddartha. Rural Marketing. U. Biztantra 3. Sage 5. New Century -47- . Kashyap.REFERENCE BOOKS: 1. Krishnamacharyulu And Lalitha Ramakrishnan. Rural Marketing. Sanal Kumar. Rural Marketing. Ruchika Ramakrishnan. Mathur. Excel Books 4.
Changes in consumer values. Types of ownership. human resource issues. Factors influencing the decision making process. Atmospherics. India has become one of the major market for global retail brands and most of them are already in or on their way to be in. AND RETAIL PROMOTION 12 hrs Store layout. International growth opportunities. ETailing. The retailing management decision process. Strategic advantage through customer service. Catalogue and direct mail retailers. Building a sustainable competitive advantage. Retail advertising programme. Merchandise budget plans. Market segmentation. Non store v/s store based retailing. International sourcing decisions. Customer evaluation of service quality. This has also triggered many companies also to set up retail chains and thus making retailing as one of the most vibrant growth area. Planning retail communication. The assortment planning process. Tele vision home shopping. frequent shopper loyalty programme -48- . Setting merchandising financial objectives. Types of retailers. Trends in retail industry. Food retailing. Role of retail communication. The course has been designed to understand various aspects of retailing management like location.M5 RETAIL MARKETING MANAGEMENT Course objective With the economy in its upswing and consumer purchasing powers and life style is a change. Income. Buying process. The strategic retail planning process Module 4 MERCHANDISING MANAGEMENT 12 hrs Organizing buying process . merchandising and promotion.by categories. Changing customer demography. Economic significance of retailing. Branding strategies. GAPs model for improving retail services quality. Direct selling. Types of buying decisions. Meeting vendors. Establishing and maintaining strategic relationship with vendors Module 5 STORE LAYOUT. Open to buy. Space planning. Ethnic diversity. Allocating merchandise to stores. Analyzing merchandising performance. Module 2 THE RETAIL CUSTOMER 12 hrs Generational cohorts. General merchandise retailing. Module 1 THE WORLD OF RETAILING 14 hrs What is retailing. shop management. Services retailing. communicating the service promise Module 3 RETAIL MARKETING STRATEGIES 10 hrs What is retail strategy. Opportunities in retailing. merchandising presentation techniques. Electronic retailers. Vending machine retailing. Target market and retail format.
Retail Management. Levy And Weitz. Retail Management. Mcgraw Hill 6. Excel Books 4. Piyush Kumar Sinha. Managing Retailing. Denise Ogdden :. Bhattacharjee.IntegratedRetail Management . Oxford Publications 3. Gibson -49- . Retailing Management. Dwaraka Prasad. Mcgraw Hill 7. James Ogden. Retailing Management. C. Retail Management.REFERENCE BOOKS: 1. Biztantra 5. Swapna And Pradhan. Barry Berman And Joel Evans 2.
positioning and the value proposition Identifying the target segments.M6 ADVERTISING AND INTEGRATED BRAND MANAGEMENT Course Objective The course has been designed to understand the advertising process and advertising industry structure thoroughly. Trends advertising and promotion industry.Strategic planning considerations in media choice -50- . Fundamentals of media planning. Role of advertising agency in advertisement planning. ethical and regulatory aspects of advertising Module 2 THE PLANNING: ANALYZING THE ADVERTISING AND INTEGRATED BRAND PROMOTION ENVIRONMENT 14 hrs The consumer as a decision maker. Modes of consumer decision making.The scope and structure of advertising industry.Copy writing and creative plan. Media choice and integrated brand promotion. Planning advertising and integrated brand promotion. Brand entertainment. Media planning process. Advertisement planning : An international perspective Module 3 PREPARING THE MESSAGE 12 hrs Creating brands. media choices. Contemporary essentials. in general and across domains. Each component of advertising has been covered to give the student over all importance of advertising in corporate communications. Social. Media planning .Illustration.Developmental advertising and promotion research. Copy writing . The syllabus also emphasizes on the integrated study of advertising along with brand building and management Module I THE PROCESS: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY 14 hrs What is advertising. positioning strategies. Art direction and production . media strategies.Essential message objectives and strategies. creative process and the product. Advertising agencies. Segment profiling and targeting. advertising as a communication process. Copy writing for print advertisements. Copy research. Communication objectives v/s sales objectives. The evolution of promoting and advertising brands . the economic effects of advertising. The structure of advertising industry . design and layout production in print advertising. Copy writing for broadcast advertisements. Advertisement Budgeting. Consumer as a social being. Art direction and production in television advertising Module 4 PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA 8 hrs World of promotional media. The copy approval process. Market segmentation. Types of advertising. Advertising and promotion research . Message strategy . Advertising plan and its marketing context. Copy writing for cyber space.Fundamental influences on evolution of advertising industry. Advertising as business process.
S. Prentice Hall India. Clow & Black. Kelly.V.A.Chunawalla – Foundation of Advertising – Theory and Practice – HPH 4. Sales promotion directed at consumers. Corporate advertising REFERENCE BOOKS: 1. Sales promotion directed towards trade channel and business markets. Principles & Practices Of Advertising.Traditional support media. Promotion And Marketing Communication. pearson 3. PHI 5. Sharma & Singh. Media applications in direct marketing.What is direct marketing. Larry D And Jugenheimer. PHI -51- . Excel Books 7. Donald W. event sponsorship and branded entertainment . Event sponsorship. Wells. Direct marketing . Public relations and corporate advertising .Module 5 INTEGRATED BRAND PROMOTION 12 hrs Support media.Definition of sales promotions. Batra & Kazmi. Branded entertainment. Advertising And Sales Promotions. Brand Management. Verma. Sales promotion and point of purchase advertising . H. Advertising Media Planning – A Brand Management Approach. Integrated Advertising. PHI 6.Public relations. Advertising: Planning And Implementation. Excel Books 2.
International Equity Financing. Apte. International Financial System . Cost of Capital and Capital Structure of Multinational Firms. Special provisions relating to avoidance of tax & Tax haven subsidiaries & International offshore financial centers. Forwards and Swaps. Module 6 : International Taxation 4 Sessions Meaning Tax Principles. Module 2: Foreign Exchange Markets 14 Sessions Introduction. Funding Avenues in Global Capital Markets – Eurocurrency Markets.International Financial Management – Biztantra -52- . Distinguishing Features of International Finance. Exchange Rate Determination and Forecasting. Exchange Rate Quotations and Arbitrage.. Module 5: International Financing 10 Sessions The international Financing Decision. To familiarize students with unique economic factors that challenges a financial manager in the international context. “International Financial Management”. Module 1: International Financial Environment 10 Sessions The Finance Function in Global Context. International Monetary System. Introduction to Currency Futures. Prentice Hall of India. “International Financial Management”. Multinational Working Capital Management.R. Double Taxation relief. H. Unilateral relief. Evaluating Borrowing Options. Control and Performance Evaluation of Multinational Companies. Module 3: Forex Risk Management 8 Sessions Management of Foreign Exchange Risk – Translation Exposure. Mechanics of Currency Trading. Vyuptakesh. Transaction Exposure and Economic Exposure. Currency Options. 2. Depository Receipts. Structure of Foreign Exchange Market. International Financial Flows: Balance of Payments Framework. Multinational Capital Budgeting. Types of Transactions and Settlement Dates. “International Financial Management”. REFERENCE BOOKS: 1. 3. Tata McGraw Hill Publishing Limited. Vij. Hedging – Managing operating exposure Module 4: Financial Management of Multinational Corporations 14 Sessions Foreign Direct Investment. Excel Books. Madhu. Bilateral relief.Markets and Institutions. 5.F4 INTERNATIONAL FINANCIAL MANAGEMENT Course Objective • • To provide students with a conceptual framework of how financial decisions are undertaken in a multinational company. Sharan. P.G.Machiraju – International Financial Management HPH Janikiraman :. 4.
Eieteman. Prentice Hall of India. A. Shapiro. -53- . Jeff. Multinational Business Finance. “Multinational Financial Management”. 8. 7. Pearson Education. “International Financial Management”. Thomson Publications. etal. Madura.6.. David K.
Mc Kinsey Approach. Employee Stock Option Plan. Stock and Debt Approach. CVA. Financial Engineering versus Financial Analysis. Target Costing. EVA Approach. EBIT. Leveraged Buyout. Module 6: Challenges in Strategic Financial Management 10 Sessions Financial Management in Knowledge Intensive Companies and Public Sector Companies. Alcar Approach. Financial Innovations and Financial Engineering – Overview. Valuation of Intangible Assets – Brand Equity and Human Resources. Scope. Metrics for Measurement of Performance – EPS. TSR. Takeovers. Comparable Companies Approach. ROCE. Module 4: Corporate Restructuring 5 Sessions Meaning and forms of corporate Restructuring – Spin off. Split off. Financing of Merger and settlement – Exchange Ratio. Split up. Accounting and Tax. Motives for Merger or Acquisition.F5 STRATEGIC FINANCIAL MANAGEMENT Course Objective The objective of this course is to introduce the student to the tools and concepts needed to deal effectively with the formulation. Two and Three Stage Valuation Models. Approaches to Value Based Management – Marakon Approach. TBR. Strategic Cost Management – Activity Based Costing. BCG HOLT Approach. Cash Payments. Stock Vs. Capital Allocation and Corporate Strategy. Module 1: Strategic Financing Decisions 10 Sessions Meaning and importance of Strategic Financial Management. Types. CFROI – Concept of Economic Depreciation. Module 3: Value Metrics 15 Sessions Shareholder Value Creation – Traditional and Modern Approaches – Value Drivers. Implementation and Monitoring of Strategic Financial decisions of the firm. Valuation for Mergers and Acquisitions. Module 2: Corporate Valuation 10 Sessions Meaning and approaches to Corporate Valuation – Adjusted Book Value Approach. Tools of Financial Engineering. Discounted Cash Flow Approach – Concept of Free Cash Flow to the Firm. Life Cycle Costing. ROI. MVA. Balanced Scorecard. Scope and Constituents of Strategic Financial Management. Module 5 : Mergers & Acquisitions 10 Sessions Corporate Restructuring – Meaning and Forms. Valuation of Physical Assets. -54- . Divestiture and other forms of corporate Restructuring . Steps involved in Merger. Executive Compensation and Value Creation. Capital Structure and Firm Value. Mechanics of Merger – Legal. Defensive Tactics of Takeovers and disinvestment of PSU’s. Financial Planning. RONA. EBITDA. Mergers and acquisitions – Definition. Financial Management in Sick Units. Dividend Policy and Firm value – Stock vis-à-vis Cash Dividends.
Vedpuriswar.. PHI -55- . Allen.V. Mark and Titaman. Mergers. Sheridan. Vision Books. Swamy Parthsastri : .P.Srivastava :. “Financial Markets and Corporate Strategy”. A. Prentice Hall 10. Grinblatt. Sudhindra Bhat “Financial Management” Excel Books 4. Vikas Publishing House Private Limited.Corporate Governance . Restructuring & Corporate Control.M. Introduction To Strategic Financial Management 8.Financial Management and Police – HPH 5. 3. 7. Chandra. Prasanna. “Strategic Financial Management”. G. 6. Tata McGraw Hill Publishing Limited. “Strategic Financial Management – Achieving Sustainable Competitive Advantage”. Exploring Strategic Financial Management. Jakhotiya. Grundy & Scholes. R. “Financial Management”.Biztantra 9. 2. Tata McGraw Hill.REFERENCE BOOKS: 1. Weston.
To familiarize students with the various management techniques in implementing the project to its successful completion. CHAPTER 5: PROJECT IMPLEMENTATION AND CONTROL 10 Sessions Organizing human resources and contracting. financing through markets and public issues. schedule control and cost control. CHAPTER 4: PROJECT FINANCING 10 Sessions Capital structure. sources of finance Margin money. Technical analysis. Meanvariable. Economic analysis. Measures and perspectives of risk. standard deviation in measurement of risk. Evaluating Capital Budgeting systems of an organization. capital Asset pricing Model. work breakdown structure. Fixing the zero-date CHAPTER 3: RISK MANAGEMENT IN CAPITAL BUDGETING: 15 Sessions Sources. project control system. Abandonment Analysis Administrative aspects of Capital Budgeting. PI. CHAPTER 6: PROJECT REVIEW & ADMINISTRATIVE ASPECTS 5 SESSIONS Control of In-Program projects. portfolio construction. -56- . post completion audits. Decision Tree analysis Managing risk. simulation analysis. working of systems. certainly Equivalent Approach. project execution plan. break even analysis. project diary. co-efficient variation optimistic –permitstics estimates. demand analysis. CHAPTER 2 : PROJECT ESTIMATION AND SELECTION 10 Sessions Preparation of cost estimates. NPV. Design of systems. formulation of detailed project reports. IRR. Term loans and debentures. project control –scope/progress control. scenario analysis. Agency Problem. finalisation of project implementation schedule. performance control. project work system design. special techniques of risk analysis – sensitivity analysis. Raising venture capital. ARR. CHAPTER : 1 PROJECT PLANNING 10 Sessions Concept of a project. Project life cycle phases. Hill Model. MIRR. cost of capital. project selection under risk.F6 • • • PROJECTS . organizing systems and procedure for project implementation. promoters contribution. Investment criteria.ANALYSIS AND IMPLEMENTATION Course Objective To make the student understand the basic concept of project finance Provide students with an analytical and conceptual framework to evaluate capital investment proposals. portfolio related risk measures. Project appraisal techniques. categories of projects. Generation and screening of project ideas. consortium lending and local syndication by banks. capital rationing. PBP.
Gopalan.REFERENCE BOOKS: 1.Choudhury – Project Management Tata McGraw Hill publishing Co. 3. Project Management – HPH 4. Implementation.M. ltd. Project Management. Projects Planning Analysis selection. S. Vasanth Desai.. Tata McGraw Hill 2. financing. Prasanna Chandra..Kishore – Financial Management – Taxman Publications 5. John Wiley -57- . Ravi.
skills needed by learning organizations. -58- . implementing knowledge management solutions. acquiring a creative persona. knowledge management is virtual organizations. drivers of knowledge.KNOWLEDGE MANAGEMENT AND LEARNING ORGANIZATION MODULE 1 THE PARADIGM OF LEARNING ORGANIZATIONS The paradigm of learning organizations. MODULE 3 BUILDING A LEARNING ORGANIZATION What is learning organizations – nature of learning enterprises. MODULE 2 TECHNIQUES OF CREATIVE PROBLEM SOLVING Techniques of creativity. mastering creative problems. fusioning. mutual stimulation. information technology and knowledge approaches. models of creative problems solving. techniques of creative problems solving and creativity. nature of the organization structure. life long creates trails of life long creators. MODULE 5 TECHNIQUES METHODS AND APPROACHES TO LEARNING ORGANIZATIONS. information search. model of life long creativity. solving. Learning companies fostering knowledge and learning. building a learning organization. MODULE 6. a brief overview of some techniques. three phases of learning. methods and approaches. lessons in learning and creativity. role of information technology in knowledge management. model of creative intelligence. KNOWLEDGE MANAGEMENT SYSTEM Introduction to knowledge management. convergent thinking. tacit and explicit knowledge. breaking stereotyped response. learning implies unlearning. the when of creativity techniques – attributing changing and morphological analysis. challenges and benefits. vision and strategy. knowledge management system on learning organization. knowledge management systems – issues. learning organizations – paradigm of strategy and management. learning organizations and management of change – activities and case studies. knowledge management and knowledge management systems. THEMES AND THE ROLE OF INFORMATION TECHNOLOGY ON LEARNING ORGANIZATIONS. exteremisation and dialectical. problem decomposition. an infrastructure for knowledge management. Core issues and themes is building learning enterprises. adaptive and generative learning. ideating. unblocking. imaging.H5 . MODULE 4: ISSUES. brainstorming. knowledge intensive organization.
Performance management. Cross-cultural suitability. Computerized HRIS. Family requirements. Advantages and disadvantages of virtual organizations. Advantages and uses. Internal factors – Human Resource of Country. S.Internal and External factors.R. Difference between traditional & virtual organizations. changing demands of employers.HPH -59- . Economic and Political factors and talent management.INTERNATIONAL HUMAN RESOURSES MANAGEMENT MODULE 1.HR planning. Customer Social factors. Need. MNE requirements. External factors – Change in Technology. Japan and India – a comparative analysis. Managing HR in virtual organization. HRM & TQM.S.K. Repatriation & employee relations. Geocentric.H6 .M Difference between Domestic HRM and IHRM. MODULE 3. Selection: Factors in Expatriate selection – Technical ability. Regiocentric. Remuneration.Jayashree – What Every MBA Should Know About HRM . Participative management & Quality circles. MODULE 2. HR Development. Limitation of HRIS. MANAGING HR IN VIRTUAL ORGANISATION Meaning. HR strategy to TQM. U. MODULE 5 GLOBALISATION & HRM Impact of globalization on Employment. INTERNATIONAL H. wage & benefits. Training & Development. INTERNATIONAL RECRUITMENT AND SELECTION Approaches – Ethnocentric. Global Talent Search. Socio-Political Economic System – U. Changing environment of HRM . MODULE 4. Managing International HR activites. Legal and Government. Computerized skill inventories. Ethical issues in HR. REFERENCE 1. Designing of HRIS. Recruitment & Selection. Types of virtual organization. Polycentric. N Sengupta & Mousumi S Bhattacharya – International Human Resource Management – Excel Books 2. HR INFORMATION SYSTEM Meaning. employees organization. Features of virtual organization. MODULE 6 TQM & HR MANAGEMENT Principles of TQM. Trade unions. Collective bargaining. Methods of Total Quality Management.
Murthy – E. Architecture. and Policy Recommendations and Emerging trends in E.Commerce-HPH 5. Techniques and Tools.Commerce. 3. 6. 2001. G2G. Addison Wesley.Rayudu – E Commerce. B2C. C. Supply Chain Portal. E-Commerce Providers and Vendors. ‘Frontiers of Electronic Commerce’. ‘Electronic Commerce’. 1999. . E – Payment Threats & Protections. Kalakota et al. Tata McGraw Hill. credit and debit card usage. E – Cash. C. Social and cultural issues.commerce for service sector – Advertising in e-commerce – B2B ecommerce.Framework. 2. Supply Chain Planning Tools (SCP Tools). Supply Chain Management: E – logistics. TEXT BOOKS 1. ‘Electronic Commerce – A managerial perspective’. SCE . Infrastructure Issues.. 2002. MODULE 4: E-COMMERCE PAYMENTS AND SECURITY E-Payments and Protocols-Security schemes against internet fraud. ‘Electronic Commerce – Technical. Types of E-Commerce: B2B. Efraim Turban et al. Applications & Business Models. MODULE 2: BUSINESS APPLICATIONS IN E-COMMERCE Retailing in E-commerce – market research on internet customers – e. 1998. C2C.S4 : E – COMMERCE TECHNOLOGY AND MANAGEMENT MODULE 1: FUNDAMENTAL OF E-COMMERCE Introduction to E-Commerce. G2E. Role of Govt. Principles of e-fund transfer. MODULE 3: E-COMMERCE INFRASTRUCTURE Intranet. Internet’s effect on Supply Chain Power and E – Marketing. Supply Chain Execution (SCE).S. E – Cheque. Greenstein Firsman. Pearson Education Asia. Nabil Adam et al. E Business-HPH -60- .V. 4. G2C.S. Prentice Hall. E-Business Models & Markets. MODULE 5: LEGAL AND PRIVACY ISSUES IN E-COMMERCE E-Commerce Issues & Opportunities in Implementation and Role of Government Commercial Issues. Internet & Extranet – Structure. Business and Legal Issues’.
Rajaraman. .S5 :SYSTEM ANALYSIS & DESIGN Objectives: The objective of the course is to familiarize the students with the various Concepts of system analysis. Feasibility Study. Bentley.Modern System Analysis and Design. Tata McGraw Hill 2. 3. File Organisation and Database Design. Elias M Awad. Tools of Structured: DFD. DD. Decision Table.System Analysis & Design Methods. Decision Tree. MODULE I System Concepts and Information Systems Environment. Pearson Education. . Hardware and Software Selection and Computer Contract. Whitten.System Analysis & Design. . design and planning. . MODULE II System Planning and initial Investigation. Implementation and Software Maintenance. Hopper. Galgotia Publication 2. Information Gathering. Role of System Analyst.Analysis & Design of Information Systems. George. Input / Output and Forms Design.Analysis & Design of Information Systems. Dittman. Disaster/ Recovery. 1. Cost/Benefit Analysis. Module IV System Testing & Quality Assurance. James A Senn. Pseudo code. System Development life Cycle. TMH -61- . Panigrahi. PHI. Text Books: 1. Module III Process and Stages of System Design. Security. Project Scheduling and Software. Structured English. Valacich. Analysis. and Ethics in System Development.
Pearson Education 2. UNIT – III ERP . The impact of accounting system on decision seeking outside help. The value of BPR. business modeling in practice. 3. consistent semantic. SAP R/3. span of control. an Overview of SD. Zeir. K. SAP. Industry consolidation. seamless integration. UNIT – IV Business modeling . G. marketing of ERP. PHI -62- . Baan IV. Garg. establish process matrix. K. resource management. Continuing the mass production concept. integrated management information.. modern enterprise. determining the cost of quality.S. first. PHI Publication. ERP III. UNIT – II Analyze process. semantic network process representation and modeling culture change. Process Activities. Vinod Kumar Garg and N. customization. “ERP Concepts and Practice”. Introduction to SAP. process matrix vary by process type. ERP – Alexis Leon. business engineering and ERP. necessary to re-invent organization. Enterprise Resource Planning. Linthicum. “Enterprise Application Integration”. UNIT – V ERP .K. PHI 5. process analysis sample. strategy. supply chain management. Activity analysis. PP. REFERENCE BOOKS: 1. 7. ERP Domain.FI/CO Modules of SAP 8. product complexities. V. vendors and users. Primary value chain concept. Pearson Education 4. scope and benefits. Springer International Edition. Reengineering current situation. “Managing Business Process Flows”.Introduction. Supply Chain Management based on SAP Systems. ERP. Knolmayer. role of consultants. P.S6 :ENTERPRISE RESOURCE PLANNING AND BUSINESS PROCESS RE-ENGINEERING Objectives: This paper will orient students to understand that business processes can be integrated in a seamless chain. ERP implementation.Competitive advantage. Applying analysis tool and methods.Building. guidelines. accounting of process. D. IFSI Avalon. Post implementation options and methodology. Suni Chopra. MFGIPRO. evolution. precautions. further and by example. process representation. BPR success determination. UNIT – I Introduction to Process Concept. variation on the Greenfiled approach. and Veket Krishna N. MM. Application. Venkitakrishnan. Mertens and A. BPR experiences. Ravi Anupindi. extended ERP. Leon Publishers 6. Altekar.
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