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Amazon.com (RM)

Amazon.com (RM)


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Introduction of Amazon.com

Amazon.com, Inc.

Type Founded Founder Headquarters Area served

Public (NASDAQ: AMZN) 1994 Jeffrey P. Bezos Seattle, Washington, USA Worldwide Jeffrey (Chairman, P. CEO, Bezos &

Key people President), Tom Szkutak (CFO) Industry Retail Amazon.com A9.com Alexa Products IMDb Kindle Amazon Web Services Internet

509 billion Operating .100 (2010)[1] Amazon.uk A2Z Development Alexa. & 24.129 billion (2009) income Net income Employees Website Alexa rank Type of site Advertising US$ 902 million (2009) 26.com US$ Revenue (2009) US$ 1.co. Chinese Launched 1995 Japanese.com Javari. French.amazon.com 5[2] e-commerce web banners and videos English. Available in German.

an online bookstore could offer more. it is America's largest online retailer. at an IPO price of US$18.00 per share ($1. The company began as an online bookstore. it was reincorporated in Delaware. Inc. Inc. Amazon issued its initial public offering of stock on May 15. Time magazine .000 titles. trading under the NASDAQ stock exchange symbol AMZN. In July 1995. In 1999.50 after three stock splits in the late 1990s). on revenues of more than $1 billion. a goal was to have every product in the alphabet.Amazon. Amazon was incorporated in 1994. the company began service and sold its first book on amazon. in the state of Washington. Staples. Amazon's initial business plan was unusual: the company did not expect a profit for four to five years. as of January 2010. 1997. and many e-companies went out of business. but the modest profit was important in demonstrating the business model could be profitable. When the dot-com bubble burst.Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought In 1996. with nearly three times the Internet sales revenue of the runner up. is an American-based multinational electronic commerce company.while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200. Its "slow" growth provoked stockholder complaints that the company was not reaching profitability fast enough. Since 2000.. representing customer satisfaction (as it forms a smile). Amazon persevered. Headquartered in Seattle.com. Washington.com . and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share. Amazon's logotype is an arrow leading from A to Z. Bezos named the company "Amazon" after the world's largest river.

for most of the users . Amazon huge achievement has been to be the biggest Web retailers. UK. According to Amazon.named Bezos Person of the Year. with revenue $14. These sites are in their languages and offer products and brands that truly meet the demands of that distinct target market.029 habitants (according to www.internetworldstats. In my opinion. The use of the Internet to renovate products buying into a fastest. Although Amazon ships their products to Latin America. to build a place where people can come to find and discover anything they might want to buy online . Amazon has created web-stores that are characterized for a good & effective communication that lead them to select media and distribution channels that will be most accessible to the segment identified.com. their mission or vision statement is to be earth's most customer centric company. SEGMENTATION Amazon has excellent market criteria for effective segmentation.961. the selection is extremely limited. China and France.com offer is to find. recognizing the company's success in popularizing online shopping. DVDs and CDs in Spanish in their international web sites. As a worldwide store. However.2% annually. and enjoyable shopping experience possible led them to be a pioneers in the e-commerce trade. The population penetration of Internet users is growing in a rate of 24.8350 Billion in 2007.com) from which 135. one market has not been explored for Amazon yet is Latino America. Canada. easiest. Japan. 809 are Internet users. shop for and buy some books.082. Amazon has WebPages for exclusives places as Germany. This part of the world has a population of 558. and the only service that Amazon.

DVDs. and it has diversified their product lines to music (CDs.com is the place to find and discover anything you want to buy online. Vinyl.7 million in 1996 to $2. Amazon offers the Earth s biggest selection of products to 29 million people in more than 160 countries across the world making them the leading online shopping site accessed via the World Wide Web. Amazon.76 billion in 2000 (Table 1). among others. . MP3 format). Today. and sales revenues have increased every year. The firm s revenues increased from $15. electronics. computer software. Amazon. toys. apparel. even food.com is the world s largest e-tail bookstore in the world. Amazon has continued to expand its customer base.there is a limitation because of the language and the hard to find their specific products in their international websites. furniture.

or bundles of items.  Strategic alliances  Broad customer base  Internet storefront  The variety of products and services offered  The first mover advantage  Customer loyalty  Distribution capabilities . This enables them to offer to an individual specific items.  Customer Relationship Management (CRM) and Information Technology (IT) support Amazon's business strategy.SWOT ANALYSIS OF AMAZON. based upon preferences demonstrated through purchases or items visited. The company carefully records data on customer buyer behaviour.COM---- Strengths.

 Security awareness  Low margins in the sector Opportunities. Other recent collaborations have been with Target. The library's catalogue of published works is now on the Amazon website.  As Amazon adds new categories to its business.Weaknesses. For example the company announced a deal with the British Library.  Concentrating on Emerging Segments  Concentrating on Developing Markets  There are also opportunities for Amazon to build collaborations with the public sector. Imagine if Toys-R-Us began to sell books. It may prove to be too confusing for customers.5m books on the site. Amazon is the number one retailer for books. Toys-R-Us and the NBA.  The company is now increasingly cashing in on its credentials as an online retail pioneer by selling its expertise to major store groups. For example. meaning it has details of more than 2. This would confuse its consumers and endanger its brands. Toy-R-Us is the number one retailers for toys and games. . London. Amazon's new Luxembourgbased division aims to provide tailored services to retailers as a technology service provider in Europe. British retailer Marks and Spencer announced a joint venture with Amazon to sell its products and service online. in 2004. The benefit is that customers c an search for rare or antique books.

However. This means that there is an element of seasonality to the business.Threats  Future of online commerce  Offline companies are going online  Heavy investment  The products that Amazon sells tend to be bought as gifts. especially at Christmas. . by trading in overseas markets in different cultures such seasonality may not be enduring.

When a business buys from another business it is called Business-to-Business (B2B) online shopping. Amazon.1. It s a great web site! Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time.Evaluates the amazon. The site continues to improve and expand its products and services.1If we are talking about amazon.com has survived. The process is called Business-toConsumer (B2C) online shopping. Consumer expectations--Mostly. A majority of consumers choose online shopping for faster and more efficient . or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.com should remain at the top of the class in world. without an intermediary service. Ans.com s site from the perspective of the total retail experience than we can say that Amazon. Both B2C and B2B online shopping are forms of e-commerce. An online shop. web store.wide. internet shop.com is a pioneer in the business of online retailing.com s site from the perspective of the total retail experience. Amazon. Even though other dot. If an intermediary service is present the process is called electronic commerce. organizations try to adopt techniques of online shopping without understanding these techniques and/or without a sound business model.coms have seen their demise in the past few years. web shop. As long as it continues to keep in touch with the customer and satisfy customer needs. online store. e-store.Qus. over the Internet. e-shop.web retailing.

Companies should always remember that there are certain things. such as understanding the customer's wants and needs. living up to promises. because they give reason to come back. that it is easier to lose a customer then to gain one. Research conducted by Elliot and Fowell (2000) revealed satisfactory and unsatisfactory customer experiences. And this is why many designers of web shops considered research outcomes concerning consumer expectations. The organization that wants to be acceptable in online shopping needs to remember. implement. calculability. and being good stewards of the customers' data. Organizations that want to keep their customers or gain new ones try to get rid of all mistakes and be more appealing to be more desirable for online shoppers. it would go nowhere if the organization failed to live up to common etiquette. is very important. Also if company wants their website to be popular among online shoppers it should leave the user with a positive impression about the organization. McDonaldization theory can be used in terms of online shopping. so consumers can get an impression that the company cares about them. predictability and control. such as returning e-mails in a timely fashion. Lots of researchers state that even when site was a "top-rated". develop. Many researchers notify that the uniqueness of the web has dissolved and the need for the design. notifying customers of problems. . because online shopping is becoming more and more popular and website that wants to gain more shoppers will use four major principles of McDonaldization: efficiency. and maintain website. And the reason will stay if consumers always get what they expect. test. which want people to shop more online for them. never go out of style. should consume extensive amounts of time and money to define. design. Organizations. being honest.shopping experience. which will be user centered.

online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection (Distance Selling) Act 2000 Information and reviews--Online stores must describe products for sale with text. (Note: In the United Kingdom. whereas in a physical retail store. and multimedia files. Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. photos. and many consumers have Internet access both at work and at home. Consumers may need to contact the retailer. the actual product and the manufacturer's packaging will be available for direct inspection (which might involve a test drive. and does not charge a restocking fee. . and no parking. One can avoid crowded malls resulting in long lines.com includes labels for free return shipping. For example. or it is not what they expected it is not consumers are concerned with the ease with which they can return an item for the correct one or for a refund. Searching or browsing an online catalog can be faster than browsing the aisles of a physical store.Convenience----Online stores are usually available 24 hours a day. In the event of a problem with the item what the consumer ordered. the online shoe retailer Zappos. Some consumers prefer interacting with people rather than computers because they find computers hard to use. visit the post office and pay return shipping. A visit to a conventional retail store requires travel and must take place during business hours. and then wait for a replacement or refund. Other establishments such as internet cafes and schools provide access as well. Not all online retailers have succeeded in making their sites easy to use or reliable. even for returns which are not the result of merchant error.

Shipping costs (if applicable) reduce the price advantage of online merchandise. demonstrations. or other experimentation). though depending on the jurisdiction. Price and selection One advantage of shopping online is being able to quickly seek out deals for items or services with many different vendors (though some local search engines do exist to help consumers locate products for sale in nearby stores). but most rely on email or phone calls to handle customer questions. online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service. Some online stores have real-time chat features. This evaluation concludes that e-retailers have a competitive advantage over physical retailers based on some criteria while physical retailers have competitive advantage over e-retailers based on other criteria. Some stores even allow customers to comment or rate their items. Hybrid retailers who have both e-retail and physical store components can benefit from the advantages of both. advice. or how-to guides designed to help consumers decide which product to buy. is much more expensive than making the larger shipments bricks-and-mortar retailers order. . Shipping a small number of items. a lack of sales tax may compensate for this. clerks are generally available to answer questions. or manufacturer specifications. safety procedures. such as instructions. Some provide background information.fitting. Some online stores provide or link to supplemental product information. high-value items like electronics) offer free shipping on sufficiently large orders. Search engines. Some retailers (especially those selling small. There are also dedicated review sites that host user reviews for different products. especially from another country. In a conventional retail store.

com is frequently mentioned as a model of customer service for businesses on the Web. . Hybrid retailers can allow their e-customers: * obtain online information regarding product availability in physical stores * obtain online information regarding sale items at physical stores * reserve merchandise in physical stores online * pick up and return items ordered online at physical stores At last but not the least I want to tell you that so many others experience are also their which can helps us in evaluating the Amazon. Products are typically drop-shipped using delivery services such as UPS and FedEx. Not only do they garner the advantages of both individual components. Their Web site is designed to speed the consumer through the process of selecting and ordering books. personal service at highly discounted prices. music. and personal service is why Amazon. The combination of efficiency. electronics. discounted prices. they can provide customers with a higher degree of flexibility than either eretailers or physical retailers. while giving reassuring. and home improvement tools. hybrid retailers can achieve competitive advantage over both e-retailers and physical retailers. continually receives high marks for customer service.com s site so here we can say that Amazon. videos.With effective coordination and integration of the two components.com. one of the leaders in e-retail. toys.

and customer reviews.com has lots of product information. Amazon.What are the best features of the Site? Why? ANS Amazon.com has improved its services over the years and it s a very enjoyable site to use.Qus. and to the bottom line. Lately Amazon has been introducing a raft of 'web 2. and then searching by sub category or by entering the name of the specific item you wish to buy. Ajax. blogs and wikis . In our post on recommendation engines. going to the category of your choice.0' features to its e-commerce website. we discussed how it combines sophisticated personal. social and item-based recommendation technologies to drive the user to transaction. Amazon.and ask whether it's made much difference to the user experience. . Buying merchandise is as simple as logging into the site. Amapedia. to help you make a buying decision.com offers unique ways to discover products such as Search Inside. and Available At Other Websites.which is creating many success stories. in the search box. In previous posts.2. we've discussed Amazon's bold and visionary Web Services Strategy. it is about the continuous innovation of their core ecommerce business. Amazon continues to refine its web site and roll out gems that no one else has. editorial remarks. In this post we explore how Amazon has implemented tagging. But this post is not about Amazon's new business.

highly reliable volumes that can be leveraged as an Amazon EC2 instance s boot partition or attached to a running Amazon EC2 instance as a standard block device. Amazon EBS volumes offer greatly improved durability over local Amazon EC2 instance stores. and automatically replicated across multiple Availability Zones. AmazonEC2 locations are composed of Regions and Availability Zones. as Amazon EBS volumes are automatically replicated on the backend (in a single Availability Zone). y Multiple Locations Amazon EC2 provides the ability to place instances in multiple locations. Amazon EBS provides the ability to create point-in-time consistent snapshots of your volumes that are then stored in Amazon S3. Amazon EBS volumes are highly available. Amazon EBS volumes provide off-instance storage that persists independently from the life of an instance. enabling you to only pay for the storage resources used while maintaining your instance s state. Regions consist of . Amazon EC2 instances can be stopped and subsequently restarted.y Amazon Elastic Block Store Amazon Elastic Block Store (EBS) offers persistent storage for Amazon EC2 instances. For those wanting even more durability. You can also easily share these snapshots with co-workers and other AWS developers. low latency network connectivity to other Availability Zones in the same Region. and can protect your data for long term durability. Availability Zones are distinct locations that are engineered to be insulated from failures in other Availability Zones and provide inexpensive. you can protect your applications from failure of a single location. These snapshots can be used as the starting point for new AmazonEBS volumes. By launching instances in separate Availability Zones. When used as a boot partition.

or waiting for DNS to propagate to all of your customers. An Elastic IP address is associated with your account not a particular instance. US West (Northern California). and you control that address until you choose to explicitly release it. Elastic IP addresses allow you to mask instance or Availability Zone failures by programmatically remapping your public IP addresses to any instance in your account. Unlike traditional static IP addresses. EU (Ireland). y Amazon Virtual Private Cloud Amazon VPC is a secure and seamless bridge between a company s existing IT infrastructure and the AWS cloud. Amazon EC2 enables you to engineer around problems with your instance or software by quickly remapping your Elastic IP address to a replacement instance. and will be in separate geographic areas or countries. and to extend their existing management capabilities such as . The Amazon EC2 Service Level Agreement commitment is 99. are geographically dispersed. however. and Asia Pacific (Singapore). y Elastic IP Addresses Elastic IP addresses are static IP addresses designed for dynamic cloud computing.one or more Availability Zones. you can optionally configure the reverse DNS record of any of your Elastic IP addresses by filling out this form. Amazon VPC enables enterprises to connect their existing infrastructure to a set of isolated AWS compute resources via a Virtual Private Network (VPN) connection. Rather than waiting on a data technician to reconfigure or replace your host.95% availability for each Amazon EC2 Region. In addition. Amazon EC2 is currently available in four regions: US East (Northern Virginia).

daily. With Auto Scaling. To use Amazon CloudWatch. y Elastic Load Balancing Elastic Load Balancing automatically distributes incoming application traffic across multiple Amazon EC2 instances. firewalls. and intrusion detection systems to include their AWS resources. Auto Scaling is particularly well suited for applications that experience hourly. and scales down automatically during demand lulls to minimize costs. It provides you with visibility into resource utilization. and network traffic. Amazon CloudWatch will begin aggregating and storing monitoring data that can be accessed using web service APIs or Command Line Tools. and overall demand patterns including metrics such as CPU utilization. simply select the Amazon EC2 instances that you d like to monitor. It enables you to achieve even greater fault tolerance in your applications. starting with Amazon EC2. seamlessly providing the amount of load balancing capacity needed in response to incoming application traffic. Elastic Load Balancing detects unhealthy instances . operational performance.security services. Auto Scaling is enabled by Amazon CloudWatch and available at no additional charge beyond Amazon CloudWatch fees. y Amazon Cloud Watch Amazon CloudWatch is a web service that provides monitoring for AWS cloud resources. you can ensure that the number of Amazon EC2instances you re using scales up seamlessly during demand spikes to maintain performance. within minutes. y Auto Scaling Auto Scaling allows you to automatically scale your Amazon EC2 capacity up or down according to conditions you define. disk reads and writes. or weekly variability in usage.

Cluster Compute Instances also provide significantly increased network throughput making them well suited for customer applications that need to perform network-intensive operations. Some other Good features of the website are as follows:y All-New. flexibility and cost advantages of Amazon EC2. You can enable Elastic Load Balancing within a single Availability Zone or across multiple zones for even more consistent application performance. y High Performance Computing (HPC) Clusters Customers with complex computational workloads such as tightly coupled parallel processes. such as request count and request latency. 50% better contrast than any other e- y Read in Bright Sunlight No glare . node-to-node communication. or with applications sensitive to network performance. Cluster Compute Instances have been specifically engineered to provide high-performance network capability and can be programmatically launched into clusters allowing applications to get the low-latency network performance required for tightly coupled. can achieve the same high compute and network performance provided by custom-built infrastructure while benefiting from the elasticity.within a pool and automatically reroutes traffic to healthy instances until the unhealthy instances have been restored. Amazon CloudWatch can be used to capture a specific Elastic Load Balancer s operational metrics. High-Contrast E-Ink Screen reader. at no additional cost beyond Elastic Load Balancing fees.

weighs less than a paperback Battery Life of One Month off A single charge lasts up to one month with wireless y y y y y Double the Storage Up to 3.500 Books Books in 60 Seconds Download books anytime.7 ounces. no annual contracts 20% Faster Page Turns Seamless reading Enhanced PDF Reader With dictionary lookup. and highlights Advanced Shopping Features y y y y y Amazon Online Reader Inside the Book Amapedia Available At Other Websites Amazon Meters Others Helping Areas are---y y y y y Shipping & Delivery Changing or Canceling Orders Returns and Refunds Problem with an Order Payment. darker fonts New Sleek Design area 21% smaller body while keeping the same 6" size reading y y 15% Lighter Only 8.y y New and Improved Fonts New crisper. notes. anywhere Free 3G Wireless No monthly payments. Pricing & Promotions .

com Author. Gift Cards & Gift Registries Privacy. Publisher & Vendor Guides Business Opportunities . Security & Accessibility Site Features Selling at Amazon.y y y y y y y y y Placing an Order Kindle Digital Products Gifts.

complete product photos would improve the shopping experience. sharp photos can make or break a sale. Showing large. it doesn t make sense to have such a small viewing window. I d to see a Twitter-style 140 character user review and links to the back cover. With the vast majority of web users having screen resolutions of 1024×728 or higher. 2) Offer digital downloads As a student. table of contents. But given Amazon s size and market share. and excerpt.What features can be improved? How? AnsThere is always a scope for improvement. This might be wishful thinking as the decision lies not with Amazon but with the publishers. . I suspect they would be in a strong bargaining position to encourage publishers to make this leap. Amazon should follow O Reilly s lead and offer DRM-free digital downloads of books. Amazon s see larger image button only gives you a slightly larger.Qus.com. being able to see large.3. this is same with amazon. I find it frustrating that I still have to buy and lug around heavy textbooks. Not only is this ruining the spines of students around the world. 3) Better product images When shopping online. but it s also expensive and eco-unfriendly. zoomable image. as the website has already very good features but following are some features that can be improved:1) Enhance search results Amazon should replace shipping deals on search results with deeper information on the products. For example.

. Amazon. 3. Amazon still needs to improve its facilities as recommended below.com should go for amalgamation with the any financial banks by which they can help to its customers in terms of financially also. 5. 1. Amazon should develop and implement a B2B exchange for the suppliers' manufacturers. it provides. Only the feathers are the factors that makes it world's number one brand. Amazon should improve its online auction by expanding it and including more products in its auction product list. It should develop an effective differentiating enterprise wide strategy to survive and prosper over the competition for the long term future.According to me I strongly believe that Amazon should make online preposition for its customers--- As we know very well that the amenities are being provided by Amazon is very much helpful for its users. 4. 6. Amazon should use a web-based model to personalize its services. distributor and retailers to use. Most of the features that an online retail store should provide. For this it should go to off-line promotion through television and newspaper like yahoo is doing to promote itself.com has almost everything is available and the feathers it provides to its customers are appreciable. 2. Amazon . It should also increase advertisement to have better brand awareness. Apart from this.

Enhanced PDF support: Now you can zoom into PDFs to get a better view of small prints or of detailed tables and illustrations. the most highlighted passages in a book. the new Kindle will let you see popular highlights.5 update will enable you to share book snippets with your friends on Facebook and Twitter directly from your device. 8. A move towards a book club-like experience.Social networking. Password protection: This may not prevent other people from stealing your Kindle. but it can prevent them from making unauthorized book purchases. 10.7.Sharper. bigger fonts: Amazon added two more font resizing options to provide you more comfortable reading experience. especially for people with low vision problems. . the Kindle 2. Also. 9.

ca.ca Safe Shopping Guarantee protects you while you shop at Amazon.com website or when you use Amazon Payments for qualified purchases on third party websites. including credit card number.com website or use Amazon Payments.4-Discuss Amazon . and address. you'll be one of millions of customers who safely shop with us.ca.com s safe shopping guarantee (this section is within the our guarantee section of the site) Ans.ca will be safe. . Safe Technology: Our Secure Sockets Layer (SSL) software is the industry standard and among the best software available today for secure online commerce transactions. Why is shopping on Amazon. so it cannot be read as it travels over the Internet What is the Amazon.Qus. See guarantee details below. so you never have to worry about credit card safety.Safe Shopping Guarantee--The Amazon. name.com A-to-z Guarantee? We want you to buy with confidence anytime you purchase products on the Amazon. It encrypts all your personal information.ca so safe? y Safety in Numbers: When you shop at Amazon. Period.ca. The condition of the item you buy and its timely delivery are guaranteed under the Amazon A-to-z Guarantee. This means you pay nothing if unauthorized charges are made to your card as a result of shopping at Amazon. That is why we guarantee purchases from Amazon Marketplace and Merchant sellers when payment is made via the Amazon. without the worry of credit card fraud. We guarantee every transaction you make at Amazon.

The following areas relevant to AWS: y Control Environment y Certifications and Accreditations y Shared Responsibility Environment y Risk Management y Secure Design Principles y Backup y Monitoring y Information and Communication y Employee Lifecycle y Physical Security y Environmental Safeguards .

com website or from a seller using Amazon Payments on a third party website.com. y The buyer purchased physical goods from a seller or merchant selling on the Amazon. or used Amazon Payments to purchase physical goods from a third party website. Purchases from the following sellers are not covered by the Amazon A-to-z Guarantee: the Target Store. Timeframe for Claims: y For Amazon Marketplace and Merchant orders made on the Amazon.com Marketplace). e-luxury.y Configuration Management y Business Continuity Management y Backups y Fault Separation y Amazon Account Security Credentials y Network Security What are the requirements of the Amazon.com A-to-z Guarantee? Purchase Method: y The item must be purchased from an Amazon Marketplace or Merchant seller on the Amazon. you must wait 3 calendar days past the maximum estimated .com website (including the Amazon. and Virginmega.com website.

defective. you then have 60 days to file an A-to-Z claim. y y If your order fails to arrive. From that point. you have 75 days to submit the claim. you must contact the seller within fourteen (14) days of receipt to request return information. whichever is sooner. Claim Limits: y Buyers are limited to a lifetime maximum of five claims for purchases from Amazon Marketplace or Merchant seller on the Amazon. y For purchases using Amazon Payments on a third-party website. If you receive your item and it is damaged. y From that point. you must wait 15 days from the order date to submit a claim. including shipping charges. you must contact the manufacturer for repair or replacement.500 of the purchase price.com website and buyers who use Amazon Payments for qualified purchases from a third party website are eligible to receive up to $2. Warranty Coverage: y If your item becomes defective more than 30 days past the shipment date and it is under warranty. or materially different.delivery date for an order OR 30 days from the order date. you have 75 days to submit the claim. How do I view my claim status online? You can track the status of this claim by following these steps: .com website How much coverage will I receive? Buyers who pay for Amazon Marketplace or Merchant purchases via the Amazon.

y If using a public computer or terminal. Amazon. caution must always be practiced. On the order summary page. y Keep your passwords private.com Amazon. Safety and Security Tips: Buying and Selling on Amazon. Amazon. keep in mind that customer protection is a two-way street. While the possibility of being defrauded by a seller is minimal. anybody who knows your password may access your account. there are some risks. . Remember. However.1. you'll see the status of your claim. Additionally. View the Order Summary in "Your Account" (http://www. Safety and Security Tips Buyer and Seller Tip: Protect your passwords.amazon. click "Problem with this order?" On the resulting page. When buying or selling on any online venue.com takes a number of steps to help ensure that our seller platforms are safe and that our sellers are of the highest quality. we have put a number of technological protections in place to ensure that our transaction process is extremely safe and that our customers' information is secure. always log out when you complete an online session.com/your-account) 2.com has developed the following guidelines to help ensure that your online shopping experience is safe and secure.com is concerned about the safety and security of our customers. The overwhelming majority of online transactions are completed without incident. Accordingly.

anyone who knows your password may access your account. or other personal information that can be easily obtained. For instance. adding numbers or special characters to your password will make it even stronger." We also suggest that you avoid using your name. use at least 8 characters--a combination of letters and numbers is best. It's best to avoid passwords that are easy to guess. your name." y Guard your password carefully. visit our Changing Your Password Help page. Such information should only be submitted when completing an order on Amazon. remember the capitalization you use. Remember. or other personal information that is easily obtained. the password "rivers 2%" is a much stronger password than "rivers. y Amazon. If you receive a suspicious e-mail with a link to update your . y y Passwords must be a minimum of 6 characters. y y Avoid using the same password for multiple online accounts. It is also recommended that you frequently change your password. credit card. If you need assistance with this. e-mail address. contacting Amazon. When choosing a password. or banking account number. "PASSWORD" and "Password" are two different passwords. Do not use dictionary words. Buyer and Seller Tip: Be wary of unsolicited e-mail and telephone contacts. Passwords are case sensitive.com will never e-mail or call a customer and ask that they disclose or verify their Amazon." or "letmein. registering to sell on Amazon.com password. y Though it's not a requirement. such as "secret.com. e-mail address. or when making updates to Your Account or Seller Account areas. For example." "password.y When creating a password.com directly.

or discover a fake Amazon.com for investigation.com. a seller's willingness to resolve transaction disputes. Buyer Tip: Research your seller. Learn more about seller feedback.account information. simply disregard the request and report the incident to Amazon. Look for clues within a seller's feedback that indicate the following: The ability to fulfill and ship orders in a timely fashion. . You can find out more about How to Identify Phishing or Spoofed E-mails from our Help page.com Web site.amazon. please report. and an indication that the quality of the products shipped matches the description supplied by the seller. Feedback is the leading indicator of a seller's overall quality. y If you are contacted by. y If you receive a suspected spoofed Amazon. and are asked to confirm or provide your password or personal or banking information. do not click on the link--instead go directly to www. simply cross-reference confirmation e-mails with the transaction history found within the Seller Account area.com e-mail. To do this.com's legal efforts to help stop spoofing. You can also learn more about Amazon. or receive an unsolicited e-mail from an unknown entity. y Buyers should always research a seller's feedback history prior to initiating a transaction. y Buyers and sellers on Amazon Marketplace should always carefully review order and shipment confirmation e-mails to ensure that they are legitimate and have been sent by Amazon. Buyer Tip: Only use Amazon for Marketplace transactions.com and then to your account.

In this case. if requested to ship to an alternate address. and provides buyers with a convenient method of payment.y Paying for items through Amazon. guaranteed. Sellers should be especially concerned if contacted by a buyer and asked to ship a completed order to an alternative address. y Marketplace orders must only be shipped to addresses supplied by Amazon. Buyers are responsible for providing a current shipping address upon placing the order or creating their account. s .com A-to-z Guarantee. etc. y Regardless of circumstances. credit card. check. secure. buyers should never pay for a Marketplace item using an alternative form of payment such as wire transfer.com (contained within the ship confirmation e-mails).com's Shopping Cart or 1-Click is safe. Marketplace sellers may only use Amazon to complete transactions. Seller Tip: Ship only to supported addresses. cash. money orders. cancel the order and have the buyer place a new one. Paying through Amazon is the only authorized and recognized form of payment for Marketplace purchases. it is extremely important that buyers only use Marketplace Payments by Amazon to complete Marketplace transactions. y Marketplace transactions paid for using alternative forms of payment are not eligible for protection under the Amazon. therefore.

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