First Of All We Want To Say

Thanks
To Our Respected Teacher

Miss. Ayesha &

Sir Adnan
Who Give Us A Chance TO

Improve Our Knowledge & Skills

You SO Much MaM! &Sir!
 Horizon group:
Group Members: Roll No

 Sadaf Parvaiz 9607

 Aqeel Abbas 9651
 Sidra Mahmood 9761
 Faraz Akram 9757
 Farhan-uz-Zaman 7238

HORIZON
 Introduction of R&R Case Study
• Robert “Bob” Reiss, HBS 1956, started out as a waiter at resorts in
upstate New York. He moved on after HBS to run the personalized-
pencil division of a small New York company. He saw that as an
opportunity to learn about running a business while someone else
“picked up the tab.” He then started a sales rep company and soon
stumbled on opportunities in adult games like chess and magic.

• Bob then founded R&R to create and sell games, including the
TV Guide Trivia game produced during the Trivial Pursuit craze
in the 1980s.
Discussion and Rationale on
R&R
 Bob Reiss graduated from Harvard University in 1956:
 Working for a company that made stationary products:
 He is specialized in adult games:
 1973, Reiss sold his representative business and began working in the
game manufacturing division:
 In three year he builds $ 12,000,000 for SASME:
 In 1979 he started his own business with the name of R&R:
 The idea of his own business come in his mind he found that “trivial
pursuit” game:
 This game was introduced in the toy fair in US in 1983 by selchow &
roghter makers of scrabble under the license of Horn and Abbot in
Canada.
 Continue…….
 Bob Reiss decided to design and market his own trivia game. He
researches on it and segmentation the targeted audience:
 Reiss find out that there is only one big television was Guide TV
because its circulation in market is about eighteen million. And the
magazine which had the highest circulation was reader’s digest:
 The first input player which Reiss needed to develop a game was a
game inventor Alan Charles. Reiss gave him a 5 percent fee up to
previous amount of units, and then his fee would go down to 3
percent. Reiss would be increasing His fee to TV Guide to get the
free ads:
 He implemented his idea without a single penny spends on this
project. He earns a lot of money which is enough for him to start
his next business idea. And he leaves trivial game industry after 8
months.
  
Bob Reiss Traits:
 Passion innate
 Curiosity
 High energy levels
 Egoistic
 Integrity:
 Opportunity finder
 Make timely decisions
 Rebound quickly from setbacks
 Set an example of trustworthiness
 Main Issues:
 Initially No finance.

 Initial cost low.

 Still Competitors in market.

 Single authority issue he don’t run alone this huge business

without any finance.

 Shipment
 Key Areas
• Threats
• Short lifecycle of toy business.
• Less Advertisement
• Risk exempt
• Finance threat
• Product time 3 to 6 months
• E- Manufacturing dependable on designer
• Sales force
• Difficult to create brand image
 Key areas
• Factors creating opportunities:
• US Market
• Canadian market
• Observation people mostly like this type of trivial
game
• Variety of game
• 6month validity
• Expense is about to 29 to 30 $
• TV Guide viewers like to watch TV
 Key Area
• Learning:
• Business plan (win- win situation)
• Information collection strong about his audience and
Promoting Channel
• Social capital channel contract
• Communication skills strong to convenes other
• Team building with his thirteen references like; designer,
distribution channel,
• Motivation
• Competed risk management.
 Suggestions:
• Bob Reiss had planned only for short time he should make a
long time plan. 8 months are very short time period if he
planned for long time then he can get more profit through
sales. He should make a long time strategy. In which he can
switch to other country due to short life time of toys.
• He can get more success if he introduced trivia games on
more then 1 TV Channels and specially cartoon and family
channels.
• He should use more efficient marketing
strategy by targeting customer and TV channels.
 Now
Questions ?
12/07/21