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I Miti Angira declare that the project report entitled “comparison Between Saving

Accounts of HDFC Bank & ICICI Bank” a Research work at HDFC Bank, Kota.

The information has been collected from genuine and authentic sources and work

done by me during the academic year 2009-2011. This is being submitted in the

partial fulfillment of the requirement for the award of degree of the Master of

Business Administration (Banasthali University). The matter embodied in this

report has not been submitted for the award of any other degree or diploma.

Date: Miti Angira

Banasthali vidhyapith 1

I wish to express my heartfelt thanks to Mr. Pradip Singh Bhadoriya (Sales manager)

of HDFC Bank, Kota. Their cheerful induction of my first visit to company’s office

helped me to know about saving Account as a product and the activity I had to


I want to give my genial and sincere thanks to Mr. M.K. Joshi (Director,

Banasthali University, Jaipur).I would like to sincerely thank Mrs. Vandana

Joshi,(Head of Management Dept., Banasthali University, Jaipur) for her

valuable suggestion and guidance and making it possible for us to accomplish

the project.

I am also thankful to all the other persons of Finance Department.

My heartfelt gratitude goes to my family members and friends who always inspired

and motivate me in carrying out this study.

Above all, I bow my head before Almighty “GOD” without whose blessing my

present project would not have existed and thanks for giving me patience and

strength to overcome the difficulties, which crossed my way in the

accomplishment of this endeavor.

Banasthali vidhyapith 2

M.B.A curriculum is designed in such a way that student can grasp maximum

knowledge and can get practical exposure to the corporate world in minimum

possible time. Business schools of today realize the importance of practical

knowledge over the theoretical base.

The research report is necessary for the partial fulfillment of M.B.A. curriculum and

it provides an opportunity to the researcher in understanding the industry with

special emphasis on the development of skills in analyzing and interpreting practical

problems through the application of management theories and techniques. It is a new

platform of learning through practical experience, which incorporates survey and

comparative analysis. It gives the learner an opportunity to relate the theory with the

practice, to test the validity and applicability of his classroom learning against real

life business situations.

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1. ACKNOWLWDGEMENT…………………………………….... 2
2.2 PUBLIC SECTOR BANKS…………………………………. 6
2.3 PRIVATE SECTOR BANKS……………………………… 8
2.4 FINANCIAL MARKETS………………………..

3.1 ABOUT HDFC BANK……………………………………..

3.2 14
MANAGEMENT……………………………………………………. 16
3.3 TECHNOLOGY…………………………………….. 17
3.5 PRODUCT SCOPE……………………………………….


4.1 ABOUT ICICI BANK………………………………………….

6. LIMITATION……………………………………………………… 46

7. DATA COLLACTION…………………………………. 47
9. FINDINGS……………………………………………. 53
10. RECOMMANDATIONS……………………………… 54
11. CONCLUSION……………………………………… 54
12. BIBILIOGRAPHY…………………………………………………. 55

Banasthali vidhyapith 4

Banking is the backbone of a modern economy. Health of banking industry is one of

the most important pre-conditions for sustained economic progress of any country. The
world of banking has assumed a new dimension at the dawn of the 21st century with the
advent of tech banking, thereby lending the industry a stamp of universality. In general,
banking may be classified as retail and corporate banking. Retail banking, which is designed
to meet the requirements of individual customers and encourage their savings, includes
payment of utility bills, consumer loans, credit cards, checking account balances, ATMs,
transferring funds between accounts and the like. Corporate banking, on the other hand,
caters to the needs of corporate customers like bills discounting, opening letters of credit and
managing cash.

The Indian banking scene has changed drastically with the private sector making
inroads in an area hitherto dominated by large public sector banks. Growing disinvestment is
likely to impact the banking industry as well. There is every possibility of privatization of
public sector banks, leading to greater operational autonomy.

The development of the Indian banking sector has been accompanied by the
introduction of new norms such as Income Recognition and Capital Adequacy, by the
government. The latter implies that banks can lend on the basis of their respective capital
base. These norms have caused banks to construct equity on their own, before going in for
debt. Disintermediation is a real threat for banks. Of late, banks are adopting the EVA
(Economic Value Added) concept wherein revenues are viewed in the context of the risk
associated with them.

The New World order has ensured "Survival of the Fittest". New services are the order of
the day, in order to stay ahead in the rat race. Banks are now foraying into net banking,
securities, consumer finance, housing finance, treasury market, merchant banking and

Banasthali vidhyapith 5
History of Indian Banking Industry

A banking company in India has been defined in the Banking companies Act, 1949 as one
“which transacts the business of banking which means the accepting, for the purpose of
lending or investment, of deposits of money from the public, repayable on demand or
otherwise and withdrawals by cheque, draft, order or otherwise”

Banking is an important element of economy’s Indian banking system overt past few
decades, it has played very effective role in mobilization of savings of the economy,
spreading in banking habit to the furthest corner of the country and large entrepreneurial
base. Indian banks have multiplied their activities in volume, variety and geographical base
to meet the growing needs of the society. The old methods and techniques replaced by new
techniques of viability need based formation of finance schemes and marketing. Instead of
working for profits, they are required to participate in nation building activities and help in
bringing socio economic change.

Banks are new centre of trade, commerce and business in a country. Banking plays a very
important role in the economic development of all nation of the world. Industrial revolution
that took place in the economic development of all nations of the world. Industrial
revolution that took place in European countries in 18th and 19th centuries would not have
taken place without the evolution of good banking system. Banking is life blood of modern

It is very important to study the concept of services as banks are categorized into service
sector: service as deeds, processes and performances. The service sector of an economy is
going through a period of almost revolutionary proportion in which established ways of
doing business continue to be shunted aside.

The banking system in India constitutes the core of the financial sector. It plays a significant
role in the process of economic growth of the country. Its efficiency and development thus

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are vital for the country’s economic progress. Commercial banks are the hub of the Indian
financial system. Indian commercial banks are organized as the joint stock banks, both in the
public sector and private sector.

Public sector banks

Banking is one of the most important elements of economy. Indian banking system over past
few decades has played a very effective role in mobilization of savings of the economy
spreading in banking habit to the furthest corner of the country and enlarged entrepreneurial
base. Indian banks have multiplied their activities in volume variety and geographical
coverage to meet the growing needs of society, the old methods and techniques of viability
growth based formation of finance schemes of marketing. Instead of working for profits,
they are required to participate in the nation building activities and help in bringing socio-
economic change.

Banking transactions carried on by any individual or firm engaged in providing financial

services to consumers, businesses or government enterprises. In the broad sense, a bank is a
financial intermediary that performs one or more of the following functions: safeguards and
transfer of funds, guarantees credit worthiness and exchange money. Such institutions as
commercial banks, central banks, organizational banks, trust companies, finance companies,
life insurers and investment bankers provide these services. A normal end mean common
definition of a bank is a financial intermediary that accepts, transfer and most important
creates deposits. This includes such deposits institutes as central banks, commercial banks,
savings and loan associates and mutual savings bank.

Banks are most frequently organized in corporate form and owned by either private
individual, government interests. Although non corporate bank that single proprietorship and
partnership are find in other countries since 1863 all federally chartered bank in the US must
be corporations. Only a few states permit formation of non corporate bank. All countries
subject their banks, however owned to government regulations and supervision, normally
implemented by central banks authorities. Bank in India should develop appropriate strategy
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and ensure proper marketing strategy and mistaking into account the economic, cultural,
legal and political environment. As toady in the changes word the needs are changed as
regards to bank as foreign players.

Marketing concept should be followed where we talk about 4 Ps marketing tools in regards
to banks; we should include to more 2 Ps more, People and Procedures as well. An
introduction of ATM 24 hours online banking transactions etc their goal should not be of
profit it should be “growth and development with profit”

The service sector of the economy is going through a period of almost revolutionary
proportions in which established ways of doing business continue to be shunted aside. It has
been said that the only person in the world who appreciates changes is wet baby.

The service sector can be best characterized by its diversity. Service organization range in
size from huge International Corporation in such fields as airlines, banking, insurance,
telecommunications, and hotel chain and freight transportation to a vast array of locally
owned and operated small business and numerous business to business services. As
currently defined by the government statistics, services account for the two third to three
quarters of the gross national product. Not only in US but also in many other highly develop
industrial nations.

In the banking and financial services business: this area comprises many different types of
businesses, commercial and retail, with a common denomination, of being in business to
help customer to make or manage money. A high level of trust is implicit and is even more
critical in the wake of the savings and loan scandals of the 1980s. The retail banking
industry has found its historic image of aloofness, a management

The public sector banks largely dominate the Indian banking industry. These banks till early
90s were involved in the traditional banking business of deposits and credit lending. They
performed a supporting role in the overall growth of economy. While most of these banks

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used to focus on growth of balance-sheet profitability was not a significant competition. In
most of the banks government has holding of 100% whereas in the few banks the state has
fallen because of public issue in the post liberalization period. Some of other leading banks
in the segment also proposed to come out with an equity issue to raise further capital.

The public sector banks have a strong distribution network all over the country. But the
strength of earlier periods has now coming out with VRS to bring down number of
employees and improve their efficiency ratio.
The public sector banks still control a major share in banking operation of the country.

Private sector Banks

The banking regulation act was amended in 1993 permitting the entry of new private sector
banks. The act also specified certain criteria for establishing new private sector banks. The
criteria are as follows-

1. the banks should have a minimum net worth of Rs. 1 billion

2. The promoters holding should be minimum 25% of paid up capital.

The last decade witnessed the maturity of India’s financial markets. Since 1991, every
governments of India took major steps in reforming the financial sector of the country. The
important achievements in the following fields are achieved in following heads:

Financial Markets
In the last decade, private sector banks / institutions played an important role. They grew
rapidly in commercial banking and asset management business. With the openings in the
insurance sector for these institutions, they started making debt in the market.

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The Finance Ministry continuously formulated major policies in the field of financial sector
of the country. The Government accepted the important role of regulators. The Reserve
Bank of India (RBI) has become more independent. Opinions are also that there should be a
super- regulator for the financial services sector instead of multiplicity of regulators.

The banking system

Almost 80% of the business is still controlled by the Public Sector Banks (PSBs). PSB are
still dominating the commercial banking system. Shares of the leading PSBs are already
listed on the stock exchanges.

The RBI has given licenses to new private sector banks as part of the liberalization process.
The RBI has also been granting licenses to industrial houses. Many banks are successfully
running in the consumer segments, industrial finance, retail trade, small business and
agriculture finances.

Overall approach to reforms

The last ten years have seen major improvements in the working of various financial market
participants. The government and the regulatory authorities followed the step by step
approach, not a bang one. The entry of foreign banks has assisted in the introduction of
international practices and systems. On the whole, the cumulative effect of the developments
since 1991 has been quite encouraging.

Deregulation of Banking System

In order to reach the stipulated capital adequacy norms, substantial capital were provided by
the Government and RBI.

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Government pre-emption of banks’ resources through statutory liquidity ratio (SLR) and
cash reserve ratio (CRR) brought down in steps. Interest rates on the deposits and lending
sides almost entirely were deregulated.

New private sector banks allowed promoting and encouraging competition. PSBs were
encouraged to approach the public for raising resources. Recovery of debts due to banks and
the Financial Institutions Act 1993 were passed, and special recovery tribunals set up to
facilitate quicker recovery of loan arrears.

Consolidation imperative
Another aspect of the financial sector reforms in India is the consolidation of existing
institutions which is especially applicable to the commercial banks. In India the banks are
huge quantity. First, there is no need for 27 PSBs with branches all over India. A number of
them can be merged. The merger of Punjab National Bank and New Bank of India was
difficult one, but the situation is different now. No one expected so many employees to take
voluntary retirement from PSBs, which at one time were much sought after jobs. Private
sector banks will be self consolidated while co-operative and rural banks will encouraged for
consolidation, and anyway play only a niche role

Global Competencies
The progress and growth of Indian banking sector is in the line with the twin objective of
financial stability and growth. Banking in India has increased its size by capitalizing on all
the business opportunity available. The capital adequacy ratio of Indian banks has increased
and is now in a much better position in relation to the other emerging market economies.
The ratio is well in line with the proposed new Basel norms. Several banks raised capital and
some more banks are on the way.

Guidelines and Governance

Meeting capital adequacy norms in the recent times gained importance with the deadline for
the implementation of Basel II Accord approaching closer. The average Capital Adequacy
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Ratio (CAR) of Indian banks stood at 12.8% at March 31, 2005, much above the prescribed
norms. In order to enhance capital adequacy ratio, seven banks including ICICI bank and
Punjab National bank, have raised capital in primary markets to the tune of Rs.12, 000
crores during the year 2005. it has been decided that banks which have maintained capital at
least 9% of the risk weighted assets for both credit risk and market risks of both ‘Held For
Trade’(HFT) and ‘Available For Sale’(AFT) categories as on March 31, 2006, would be
permitted to treat the entire balance in the Investment Fluctuation Reserve as tier-I capital.
This will help banks to enhance their CAR. Reserve bank Of India (RBI) has given
guidelines to have minimum net worth of Rs. 300 crores for private banks.

New guidelines have been introduced in the Indian banking system to measure up to the
international banking practices. The Indian Bankers Association (IBA) has come up with
‘Fair Practices Code’ to improve corporate governance. Banks in India should now
explicitly state their governance philosophy in their Annual Reports as part of ‘Notes on
Accounts’ to their balance sheets. Risk based supervision was introduced in some selected
banks. Guidelines have been issued to banks not to outsource core-banking functions.

Emphasis has been placed on the role of bank boards. In a move to give freedom in the
functioning of private banks, RBI has withdrawn its nominee directors from almost all the
private sector banks. Amendments have also been proposed to remove the provisions of
having nominated officers of RBI in public sector banks in order to bring their functioning at
par with private banks.

Government’s shareholding in several Public Sector Banks (PSBs) reached close to 51%. To
continue government’s stipulated minimum shareholding in PSBs, the finance ministry
asked the RBI to come up with the guidelines on ‘hybrid’ instruments, which can be treated
as capital.

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The year 2005 has been good for the Indian banking. There was robust growth in credit flow
during the year. Credit deposit ratio increased by more than 10% and substantial part of the
bank’s commercial credit went to large borrowers at sub-PLR rates. Government wants to
further push up the loan to GDP ratio from 43% to 50%. The most significant jump in credit
was to real estate sector. Credit to agriculture has been in line with the government’s
objective of doubling its credit in the coming five years.
The banking industry has managed to improve its operating profit ratio by reducing its
operating costs/staff expenses. The asset quality in Indian banking sector has shown
considerable improvement. The gross Non Performing Assets (NPAs) to advances ratio for
the sector declined to 5% in FY05 from 16% in FY97

The Indian banking has improved efficiency in its operations. Cost to income has come
down. Interest income of the entire banking sector has increased. The returns on assets of the
foreign banks have been highest, followed by the private sector banks. Revenue sources of
banks been diversified. They have entered into the business of selling third-party products to
increase their income. Banks are trying to increase fee-based income as interest income
continues to be under pressure and profits from tradi8ng keep declining. Investments in
Statutory Liquidity Ratio (SLR) securities of banks have declined; however, the ratio is in
excess of the statutory limit. RBI reduced the reverse repo rate during the year to direct the
funds to the needed areas. Most of the investments held by private sector banks were in the
maturity bucket of a less than a year while the public sector banks’ investments were
ranging from one-year to five-year maturity buckets.

At the same time, technological development in the sector helped the banks in diversifying
their business activities to offer different services to customers. Introduction of core banking
solutions has enabled the banks to segregate the credit sourcing (front office) and appraisal
(back office) functions. Many banks will aggressively position themselves on an end-to-end
solution. The total Real Time Gross Settlement (RTGS) transactions increased from 1,
91,792 in March 2005 to 3, 84,176 in September 2005.
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Merger and Acquisitions
The banking industry saw some consolidation during the year. There was the reverse merger
of IDBI with IDBI Bank, and Centurion Bank of Punjab was created through the merger of
Bank of Punjab with centurion Bank and again Centurion bank of Punjab merger with
HDFC Bank.

SBI has a network of 60 overseas offices spread over 29 countries. The bank has acquired
76% stake worth $6 million in closely held PT Bank IndoMonex, securing a foothold in
Indonesia, and a similar stake in Kenya’s Giro Commercial Bank ltd. In February 2005, it
acquired a 51% of the Mauritius based Indian Ocean International Bank Ltd. And it also
gained permission to set up branches in Saudi Arabia. It has also merged its subsidiary-
IndoNigerian Bank-with a local bank, Nal Bank. The SBI has also stated to start its retail
business in Shanghai later this year.

ICICI Bank in a span of just four years has emerged as retail banking behemoth. The bank in
order to increase its presence overseas has acquired a Russian bank, InvestitsionnoKredimy
Bank, also aims to take advantage of increased presence of the Indian corporate in Russia
and South Africa. The bank is also planning to make Bahrain its hub especially for trading in
commodities. It has emerged as the largest seller of bad loans to the Asset Reconstruction
Company of India.

Punjab National Bank will shortly be converting its representative offices in London into a
subsidiary unit. PNB is in the process of initiating internal discussions to plan and identify
acquisition of banks overseas. PNB has targeted to disburse loans to the tune of Rs. 8,000
crores in retail segment by the end of this fiscal as against the total retail loan disbursement
of Rs. 6,500 crores during the last fiscal.

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About - HDFC Bank Limited, India

The Housing Development Finance Corporation Limited (HDFC) was amongst the first to
receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in
the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994.
The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled
Commercial Bank in January 1995.

HDFC is India's premier housing finance company and enjoys an impeccable track record in
India as well as in international markets. Since its inception in 1977, the Corporation has
maintained a consistent and healthy growth in its operations to remain a market leader in
mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC
has developed significant expertise in retail mortgage loans to different market segments and
also has a large corporate client base for its housing related credit facilities. With its
experience in the financial markets, a strong market reputation, large shareholder base and
unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian

Capital Structure
The authorized capital of HDFC Bank is Rs.450 crores (Rs.45 billion). The paid-up capital
is Rs.282 crores (Rs.28.2 billion). The HDFC Group holds 24.2% of the bank's equity while
about 13.1% of the equity is held by the depository in respect of the bank's issue of
American Depository Shares (ADS/ADR Issue). The Indian Private Equity Fund, Mauritius

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(IPEF) and Indocean Financial Holdings Ltd., Mauritius (IFHL) (both funds advised by J P
Morgan Partners, formerly Chase Capital Partners) together hold about 5.5% of the bank's
equity. Roughly 27.5% of the equity is held by FIIs, NRIs/OCBs while the balance is widely
held by about 214,000 shareholders. The shares are listed on The Stock Exchange, Mumbai
and the National Stock Exchange. The bank's American Depository Shares are listed on the
New York Stock Exchange (NYSE) under the symbol "HDB".

Times Bank Amalgamation

In a milestone transaction in the Indian banking industry, Times Bank Limited (another new
private sector bank promoted by Bennett, Coleman & Co. /Times Group) was merged with
HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation
approved by the shareholders of both banks and the Reserve Bank of India, shareholders of
Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The
amalgamation added significant value to HDFC Bank in terms of increased branch network,
expanded geographic reach, enhanced customer base, skilled manpower and the opportunity
to cross-sell and leverage alternative delivery channels.

Distribution Network
HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of
over 468 branches spread over 212 cities across the country. All branches are linked on an
online real-time basis. Customers in 90 locations are also serviced through Phone Banking.
The Bank's expansion plans take into account the need to have a presence in all major
industrial and commercial centers where its corporate customers are located as well as the
need to build a strong retail customer base for both deposits and loan products. Being a
clearing/settlement bank to various leading stock exchanges, the Bank has branches in the
centers where the NSE/BSE has a strong and active member base. The Bank also has a
network of over 1054 networked ATMs across these cities. Moreover, HDFC Bank's ATM
network can be accessed by all domestic and international Visa/MasterCard, Visa
Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

Banasthali vidhyapith 16
Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor
was a Deputy Governor of the Reserve Bank of India.
The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years
and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.
The Bank's Board of Directors is composed of eminent individuals with a wealth of
experience in public policy, administration, industry and commercial banking. Senior
executives representing HDFC are also on the Board.
Managing Director Aditya Puri
Executive Director Paresh Sukhthankar
Executive Director Harish Engineer
Chairman Jagdish Kapur
Equities and Private Banking and NRI Abhay Aima
Information Technology and Legal Anil Jaggia
Treasury Ashish Parthasarthy
Merchant Services Bharat Shah
Audit and Compliance G Subramanyam

Credit and Market Risk Kaizad Maneck Bharucha

Human Resources Administration and Mandeep Maitra
Branch Banking Navin Puri
Assets and Credit Cards Pralay Mondal
Retail Liabilities, Marketing and Direct Rahul N Bhagat
Banking Channels
Operations Rajan Ananthanarayan
Finance Shashi Jagdishan
Treasury Sudhir Joshi


Banasthali vidhyapith 17
HDFC Bank operates in a highly automated environment in terms of information technology
and communication systems. The entire bank's branches have connectivity which enables
the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also
provided to retail customers through the branch network and Automated Teller Machines

The Bank has made substantial efforts and investments in acquiring the best technology
available internationally to build the infrastructure for a world-class bank. In terms of
software, the Corporate Banking business is supported by Flex cube, while the Retail
Banking business by Fin ware, both from i-flex Solutions Ltd. The systems are open,
scaleable and web-enabled.

The Bank has prioritized its engagement in technology and the internet as one of its key
goals and has already made significant progress in web-enabling its core businesses. In each
of its businesses, the Bank has succeeded in leveraging its market position, expertise and
technology to create a competitive advantage and build market share.

HDFC Bank has its deposit programmers rated by two rating agencies - Credit Analysis &
Research Limited (CARE) and Fitch Ratings India Pvt. Ltd. The Bank's Fixed Deposit
programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents
instruments considered to be "of the best quality, carrying negligible investment risk".
CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1+" which
represents "superior capacity for repayment of short term promissory obligations". Fitch
Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating
to the Bank's deposit programme, with the outlook on the rating as "stable". This rating
indicates "highest credit quality" where "protection factors are very high". HDFC Bank also
has its long-term unsecured, subordinated (Tier-II) Bonds rated by CARE and Fitch Ratings
India Pvt. Ltd. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while
Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the
Banasthali vidhyapith 18
rating as "stable". In each case referred to above, the ratings awarded were the highest
assigned by the rating agency for those instruments?


Below are some of the prominent awards HDFC Bank won in 2008 under the stewardship of

Business India “Best bank” 2008

Forbes Asia Fab 50 companies in Asia Pacific
Asian Banker Excellence In Retail Financial Best Retail Bank 2008
Asia money Best Local Cash Management bank Award
Voted By Corporate
Business Today-Monitor group One Of India’s most Innovative companies
Financial Express-Ernst and Young Award Best Bank Award In The Private Sector
Global HR Excellence Awards-Asia Pacific ‘Employer brand Of The Year 2007-
HRM Congress 2008’award-First Runner Up
Business Today ‘Best Bank’ Award

Product scope:
HDFC Bank offers a bunch of products and services to meet the every need of the people.
The company cares for both, individuals as well as corporate and small and medium
enterprises. For individuals, the company has a range accounts, investment, and pension
scheme, different types of loans and cards that assist the customers. The customers can
choose the suitable one from a range of products which will suit their life-stage and needs.
For organizations the company has a host of customized solutions that range from funded
services, Non-funded services, Value addition services, Mutual fund etc. These affordable
plans apart from providing long term value to the employees help in enhancing goodwill of
the company. The products of the company are categorized into various sections which are
as follows:
• Accounts and deposits.

Banasthali vidhyapith 19
• Loans.
• Investments and Insurance.
• Forex and payment services.
• Cards.
• Customer center.

Banasthali vidhyapith 20

Banking should be effortless. With HDFC Bank, the efforts are rewarding. No matter what a
customer's need and occupational status, we have a range of solutions that are second to

Whether you're employed in a company and need a simple Savings account or run your own
business and require a robust banking partner, HDFC Bank not only has the perfect solution
for you, but also can recommend products that can augment your planning for the future.

Saving Account:
These Accounts are primarily meant to inculcate a sense of saving for the future,
accumulating funds over a period of time. Whatever your occupation, we are confident that
you will find the perfect banking solution. Open an account in your name or register for one
jointly with a family member today.

Regular Salary

No Frills Classic


An easy-to-operate savings account that allows you to issue cheques, draw Demand Drafts
and withdraw cash. Check up on your balances from the comfort of your home or office
through Net Banking, Phone Banking and Mobile Banking.

Need money urgently? Withdraw cash from any of the 1200 ATM centers spread across the

Features & Benefits

 Wide network of branches and over thousand ATMs to meet all your banking needs
no matter where you are located.

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 Bank conveniently with facilities like Net Banking and Mobile Banking- check your
account balance, pay utility bills or stop cheque payment, through SMS.

 Never overspend- Shop using your International Debit Card that reflects the actual
balance in your savings account.

 Personalized cheques with your name printed on each cheque leaf for enhanced

 Take advantage of Bill Pay, an instant solution to all your frequent utility bill
payments. Instruct for payment over the phone or through the Internet.

 Avail of facilities like Safe Deposit Locker, Sweep-In and Super Saver facility on
your account.

Eligibility & Account Operation

The following are eligible to open a Regular Savings Account:

 Resident Individuals (sole or joint account).

 Minor below 18 yrs. (account only with guardian).

 Hindu Undivided Families.

 Trusts.

 Associations.

 Clubs or Societies.

 Foreign Nationals residing in India. If you are a Foreign National residing in

India, you may open a Savings Account by temporarily attaching an undertaking
stating sources of credit and a copy of your Residence Permit.

Account Operation

A minimum deposit of Rs. 5,000/- is required to open an account and thereafter an

Average Quarterly Amount of the same amount has to be maintained. It is mandatory
to maintain a minimum Average Quarterly Balance (AQB) of Rs. 5,000/-. If the
balance falls below Rs. 5,000/- a service charge of Rs. 750/- will be levied per
Banasthali vidhyapith 22
quarter. If you open a Fixed Deposit Account of Rs. 50,000/-, then you no longer
have to maintain a minimum balance of Rs. 5,000 on your Savings Account. In effect
your account becomes a Zero Balance Account.


In an effort to make banking simpler and more accessible for our customers, we have
introduced the 'No Frills' Savings Account, which offers you all the basic banking facilities,
while you maintain a nominal average quarterly balance of only Rs. 250! You can even avail
of services like Net Banking, Mobile banking free of cost.

Features & Benefits

 Access a wide network of branches and over a thousand ATMs across the
country to meet all your banking needs.

 Bank conveniently with facilities like Free Net Banking and Mobile Banking.

 Use the Free Electronic Funds Transfer (EFT) facility to transfer funds from
your HDFC Bank account to an account in another Bank at the locations as specified
by RBI.

 Enjoy Free IVR based Phone Banking.

 Get Free Quarterly Account Statements.

 Access your account through a Free ATM Card.

 Enjoy free Cash Deposits at Branch/ATM.

 9 Free Cash withdrawals per Quarter at Branch and HDFC Bank ATMs


Banasthali vidhyapith 23
The Current Account is most suitable for business class people. With HDFC Bank’s current
account, one can get personalized cheque book, inter branch banking and a monthly account
statement in addition to host of other features. The Bank provides two types of current
account facilities.

a) Current Account Regular

 With minimum average balance of Rs. 10,000
 In case of non-maintenance Rs. 300 per quarter
 50 Cheques leave free

b) Current Account-Premium
 Minimum average balance Rs.25000
 In case of Non maintenance Rs.600 per quarter
 Cheque books free


The bank provides the facility of fixed deposit which can be opened with minimum deposit
of Rs. 10000. All fixed deposits are cluster deposits held in units of Rs.1. The interest rates
of fixed deposits are as under:

Period Amount Interest


15 days to 29 days Below Rs. 25 lacs 5%

30 days to 60 days Below Rs. 25 lacs 7.25%
91 days to 180 days Below Rs. 25 lacs 8.00%

Banasthali vidhyapith 24
6 months to 1 day 1 year Below Rs. 25 lacs 8.5%
1 year 1 day to 5 years Below Rs. 25 lacs 8.5%
Saving account Below Rs. 25 lacs 4% p.a
HDFC Bank Plus:
This is a CURRENT ACCOUNT that offers you much more than just quick and reliable
service. Now one can transfer up to Rs. 50 lakhs per month free between the four metros.
One can also get cheque clearing between four metros, courier facility, phone banking and
personalized cheque book among a whole range of services all free of cost. In addition one
can get cash delivery, home delivery of DDs, cheque protection facility, outstation cheques
clearance facility etc.

Sweep in Account:
a) Easy to operate: Money gets automatically swept into your saving account, without
any bother.
b) Operate your account through cheque or by ATM: Gives you instant access to your
deposit, whenever you need it.
c) Minimum interest loss: Since your deposits are held in units of Re.1, you only
encash the exact amount withdrawn.
d) Access your money free of cost: There are no hidden charges in the day to day
operations of your sweep in account.

e) Link Several Deposits together: Open a new deposit for Rs.5000 and it will be
linked to your sweep in account.

How does sweep in account work?

Since deposit in account holds your money in a fixed deposit in units of Re.1, every
time money is transferred from your fixed deposit to your saving account, interest loss
in minimizes further you lose 1% of normal interest on the amount transferred from

Banasthali vidhyapith 25
your fixed deposit. The rest of your deposit continues to earn the original rate till

There are more benefits of course, You can if you like, always open as on deposit for
just Rs.5000. Further , you can link as many deposit, the Sweep in automatically choose
the oldest deposit first before sweeping money into your savings accounts.

ATM means “Automated Teller Machine” but it is popularly known as “Any Time Money”
and 365 days in a year from anywhere in India. ATM’s are actually banks in themselves. In
other words, one can perform the banking operations by pushing few buttons. To withdrawal
cash, make deposit or transfer funds between account you generally insert an ATM card and
enter your personal identification number (PIN). It provides 24 hours encashment facilities
to the customers. In India there are 600 ATMs.

Advantages of ATM:

i. 24 – Hours access to cash:-You can withdraw up to Rs. 10,000/- per day on

your ATM Cards. The fast cash option saves your time by providing the cash in
denominations of Rs. 500/-
ii. Balance inquiry: - Your updated balance will appear on the screen and will also
be printed on the transaction slip.
iii. Mini- statement request:-Get details of the last 9 transactions on your account
with the mini- statement, along with your balances.
iv. Cheque book request: - Send a request for a cheque book or account statement
and it will arrive at your doorstep.
v. Funds transfer: - Transfer money from one of your accounts to another. It’s
easy. Select the account from which you want it transferred. Both accounts must
be linked to your ATM Cards and Customers ID.
Banasthali vidhyapith 26
vi. Pin change: - You can conveniently change your PIN (given at the time of
opening your account) whenever you wish. Stay totally in control and ensure
complete security for your ATM Card.
vii. Refill your Prepaid card - If you are an HDFC Bank Account holder and a
prepaid customer, you can now refill your prepaid card with our Prepaid Refill
service. Know more. - Your cash or cheques can be deposited into your account
and the ATM will immediately print a receipt for the same.
viii. Learn about all our other products: - Simply select a product and all the
information you require will be displayed on the screen.
ix. Pay your utility bills - Pay your cellular, telephone and electricity bills through
the ATM using Bill Pay, a comprehensive bill payments solution. Know more
about Bill Pay.
x. Deposit cash or cheques - You can deposit cash or cheques into your account
and the ATM will immediately print a receipt for the same.

Global Network HDFC Bank ATMs are a part of the VISA International Plus ATM
Network and the MasterCard International Cirrus ATM Network, and can be accessed by all
domestic and international MasterCard, Cirrus or Maestro and VISA Electron cardholders
for cash withdrawals and balance inquiries. HDFC Bank have also partnered with American
Express to offer their domestic and international cardholders the benefits of cash advances
from any of our ATMs.

Our ranges of Cards help you meet your financial objectives. So whether you are looking to
add to your buying power, conducting cashless shopping, or budgeting your expenditure,
you will find a card that suits you.

Besides arming you with unmatched spending power, our Credit Cards are designed to meet
your unique needs. Choose one that's tailored for you.

Banasthali vidhyapith 27
HDFC Bank has recently launched the Credit Card. Using Credit Cards you can do shopping
and need not carry large amount of money along with you. There are five types of Credit
Cards given by HDFC bank i.e. Silver, Gold, Value Plus, Health Plus and Titanium Card.
But here in Amritsar Titanium card has not yet launched. Here there are only four types of
credit cards. All these cards are lifetime cards. These credit cards are International Credit


Here the minimum limit is Rs. 10,000 and maximum is 1 lakh. Here your amount will be
withdrawn after 50days. This card also provide with 6.5 lakh accidental insurance absolutely
free. But this you will have to claim within 24 hours. The documentation required for this is
id proof, pan card etc. If the customer already has an account then the bank will fulfill all the
formalities But if the account is new then
Features & Benefits:-
 Earn while you spend
With us, money spent is money earned. For every Rs. 100 you spend, you earn 2
reward points. You can redeem these accumulated points for exciting gifts and
offers from our exclusive rewards program.
 Add on cards
Get up to 3 supplementary cards for your spouse, parents, siblings (own
brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the
many benefits of a HDFC Bank International Silver Credit Card.
 Zero liability on lost card
Report your credit card loss immediately to our executives at our 24-hour call
centers. After reporting to us, you carry zero liability on any fraudulent
transactions on your card.
 Widely accepted
Accepted at over 110,000 merchant establishments across India and Nepal
and close to 18 million VISA establishments around the world.

Banasthali vidhyapith 28

 If you have a taste for the good things in life.

 If you like been waited upon.
 If you never settle for anything but the best.
You don't have to look any further than the HDFC Bank Gold International Card.
Join the most exclusive club in town. Get yourself an HDFC Bank International Gold
Card and get introduced to a whole new life of privileges.

Features & Benefits:

 Special offer on air tickets
Attractive discounts on domestic and international air tickets.
 Discounts on hotel tariff
A whopping 50% discount on hotel stays across 30 cities in India through
complimentary membership to the International Business Traveller's Club. This also
entitles you to discounts up to 50% at over 10,000 hotels worldwide.
 Extensive travel-related insurance
Covers loss of baggage, loss of air ticket, delayed flight, late baggage arrival, loss of
passport and hijacking.
 Comprehensive Insurance coverage
This coverage will cover accidental Death, hospitalization expenses due to an accident,
purchase protection and household insurance.
 Greater reward points

Banasthali vidhyapith 29
You stand to earn 2 reward points for every Rs 100 spent by you - a clear 200%
advantage over any other credit cards. This would be in addition to special promo
programs where you would earn bonus points.

 Reward points redemption

After earning all those reward points, have fun redeeming them for exciting gifts and
facilities, or just convert them directly into spends!! We present to you the My Rewards
programme and the Air Miles redemption programmed.
 My Rewards programmed
This programmed offers to you a vast array of products, gifts, holiday packages and
more. You can even have the facility of acquiring what you need by paying partly
through the accumulated points and paying the balance through your HDFC Bank Gold
card. This is possible through our unique Classic, Premium and Fas Track programmers.
 Air Miles redemption
Redeem your accumulated reward points for air miles on leading airlines like Indian
Airlines and Jet Airways.
 Worldwide acceptance
Accepted at over 23 million Merchant Establishments around the world, including
110,000 Merchant Establishments in India.
 Revolving credit facility
Pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your
total bill amount or any higher amount whichever is convenient and carry forward the
balance to a better financial month, for which you pay a charge of 2.95% (2.85% per
month for HDFC Bank Account Holders) per month.
 Free Add-on card
You can share these wonderful features with your loved ones too - we offer the facility
of an add-on card for your spouse, children or parents. Allow us to offer the first such
add-on card to you FREE OF COST with our compliments.
Banasthali vidhyapith 30
 Interest free credit period
Your Card now gets you the highest Free Credit Period of up to 50 days from the date of
purchase (subject to the submission of the charge by the Merchant). Subsequently, if you
carry forward your outstanding balance you just pay a nominal interest of 2.95% (2.85%
per month for HDFC Bank account Holders) per month.


HDFC Bank has recently launched the International Debit Card in Mumbai and
Delhi in association with Visa. The Debit Card is just like ATM, with the advantage
that it can also be used to shop or pay to just about anything. All over the India as
well as abroad, it is applicable. A Debit Card is basically a better way of carrying
cash or a cheque book. It is an electronic card that one can use as a convenient
payment mechanism. The card is generally issued by your bank and is connected
through the ATM. Debit Card allow you to spend only what is in your account and
purchase should be kept track of just as if you’re writing a cheque.

For transaction at VISA/PLUS ATMs following charges apply.

Domestic Visa/Plus Atm Location

Cash withdrawal per transaction Rs. 55
Balance enquiry per transaction Rs. 10

International Visa/Plus ATM Location

Cash withdrawal per transaction Rs. 110
Balance enquiry per transaction Rs. 10


Banasthali vidhyapith 31
A. Resident Indian holding any of the following Accounts with HDFC Bank:-

1. Saving Account
2. Current Account ( Sole Proprietorship)
3. Super Saving Account
4. Loan Against Shares Account (LAS)
5. Salary Account

B. Non- Resident Indian holding any of the following NRI Accounts with HDFC
1. NRI Saving Account
2. NRE Saving Depository Account
3. NRE Current Depository Account

Advantages of International Debit Card

I. International Debit Card: Its like an ATM card you shop with:
a. Use your HDFC Bank International Debit Card to access your account from a
widespread network of ATM’s within India and abroad. Withdraw cash at
over 7, 00,000 Visa/Maestro/Plus/Cirrus ATM’s in 140 countries.
b. Shop at over 30,000 establishments in India and over 10 million worldwide
with your International Debit Card.
c. At selected Branches of Canara Bank and Bank of India you can withdraw
cash against your HDFC Bank International Debit Card (available only with
the Visa Electron programme).

II. Cash withdrawal at select Canara Bank and Bank of India branches (for Visa
Electron Programme only): Walk into 450 selected branches of Canara Bank of India
across the country and withdraw cash against your HDFC Bank International Debit
Card (available only with the Visa Electron programme).

Banasthali vidhyapith 32
III. Daily withdrawal limits: you can withdraw up to Rs. 15,000/- at ATMs and make
purchases up to Rs. 25,000/- at merchant locations (Point of sale) per day. For cash
withdrawal Canara Bank and Bank of India locations (VISA Electron Card holder
only) the point of sale limit applies.

Net Banking is HDFC Bank's Internet Banking service. Providing up-to-the-second account
information, Net Banking lets you manage your account from the comfort of your mouse -
anytime, anywhere. Net Banking is Real Time, giving you up-to-the-second details on your
account. It can be accessed anytime, from anywhere, giving you complete control over your
finances. There are no queues to stand in, or turns to wait for. With Net Banking you are in
control. HDFC Bank's Net Banking service is secure. Using industry-standard technologies
and infrastructures, our service gives you peace of mind. So next time you think of visiting
your branch, switch on your PC instead.

It is most sophisticated way to bank. This is another convent way to access the bank
account from any part of word, through internet, when one registers for net banking.
He/She will get a password which can be used with the customer ID number to conduct
transactions and get up to date the products and services round the clock.

• View Account Balances & Statements
• Transfer Funds between accounts
• Create Fixed Deposits Online
• Request a Demand Draft
• Pay Bills
• Order a Cheque Book
Banasthali vidhyapith 33
• Request Stop Payment on a Cheque

All you need to access Net Banking if you have a saving or current or fixed deposit account.
Financial transactions can be made by saving account holder (with either or survivor
mandate), individual current account holder and sole proprietorship account holder.
Now you can also download the form from the website or contact your nearest branch.
i. Real-time, online banking: Net Banking is anytime, anywhere, real time, on
line banking. Real time means instant up to the second account transactions
displayed on the Internet. HDFC Bank is among the first in INDIA to enable
such high tech connectivity.
ii. Security: Net Banking uses 128-bit encryption Secure Socket Layer (SSL)
technology, one of the most secure forms of transaction and the highest level of
security commercially available on the internet.
iii. Up-to-the-second account balance/ statement inquiry:
iv. Request for a new fixed deposit: Make a Fixed Deposit inquiry or even make
a TDS inquiry on your Fixed Deposits.
v. Request for a cheque book: Enquire about the status of a cheque issued or stop
cheque payment request in an emergency.
vi. Request for Demand Draft/banker’s Cheque: They will be delivered to your
mailing address.
vii. Free Online Third Party Transfer Facility: Instantly transfer funds between
your accounts and to a third party that have an account with the bank.
viii. Demat on NET: It help you view your Demand Account, account holdings,
transactions in the account company-wise, and get details regarding pay-in, pay-
out dates, etc.
ix. Funds Transfer: Net Banking makes it easy to transfer funds between any of
your accounts, even if they are in different branches/cities.

Banasthali vidhyapith 34
How you would like a banker dedicated to take care of all your banking requirements and
suggesting ways to invest your money with good returns from time to time? If you're a
seasoned professional or have been running a successful business over the years, the HDFC
Bank Preferred Programme is meant for you.
As a valued customer you benefit from our Relationship Pricing Programme with exclusive
offers such as a free Gold International Debit card, a free International Titanium card or a
free International Gold Credit Card, loans at preferential rates, etc.

Features & Benefits:

 Dedicated Relationship Manager

 Customized Investment Solutions
 Investment Options
 Wealth Management Program
 E-Broking
 Expedite Tax Payments
 Relationship Pricing
 Business Solutions
 On-demand exclusive privileges
 Annual Service Charge Waiver

Banasthali vidhyapith 35

About – ICICI Bank Limited, India

In 1955, The Industrial Credit and Investment Corporation of India Limited (ICICI) was
incorporated at the initiative of World Bank, the Government of India and representatives of
Indian industry, with the objective of creating a development financial institution for
providing medium-term and long-term project financing to Indian businesses. In 1994,
ICICI established Banking Corporation as a banking subsidiary. Formerly known as
Industrial Credit and Investment Corporation of India, ICICI Banking Corporation was later
renamed as 'ICICI Bank Limited'

Capital structure

ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00 billion (US$ 81
billion) at March 31, 2010 and profit after tax Rs. 40.25 billion (US$ 896 million) for the
year ended March 31, 2010.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National
Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed
on the New York Stock Exchange (NYSE).


Managing Director and Chief executive Chanda Kochhar

Deputy Managing Director Sandeep Bakhshi
Banasthali vidhyapith 36
Executive Director Kannan.S
Senior Secretary Nita Colaco
Senior General Manager Nimesh Shah
Executive Director Sonjoy Chatterjee
Executive Director Ramkumar K
Senior Secretary Lucy Almedia
Chief Technology Officer Pravir Vohra

Distribution network

The Bank has a network of 2,016 branches and about 5,219 ATMs in India and presence in
18 countries. ICICI Bank offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and through its
specialized subsidiaries in the areas of investment banking, life and non-life insurance,
venture capital and asset management. The Bank currently has subsidiaries in the United
Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong,
Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in
United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia.
Our UK subsidiary has established branches in Belgium and Germany.

Sky Cell Communications Ltd, one of the two cellular service providers in Chennai, has
launched `Sky Banking', for which the company has tied up with ICICI Bank and HDFC
The ICICI has announced the launch of mobile banking services for its customers, using the
wireless application protocol (WAP) technology.
Ford India has tied up with ICICI Bank to introduce a scheme, enabling non-resident
Indians (NRIs) to purchase a Ford Ikon car for their friends and relatives in India.
ICICI Bank has set up an ATM facility at an Indian Oil Corporation petro diesel outlet at
ICICI Bank has tied up with Chennai Telephones to provide Internet bill payment facility to
its customers.


 ICICI Bank bags the “Best bank in SME financing (Private Sector)” at the Dun and
Bradstreet awards 2009.

Banasthali vidhyapith 37
 ICICI Bank NRI services win the “Excellence in Business Model Innovation Award”
in the eighth Asian Banker Excellence in Retail Financial Services Awards
 ICICI bank’s Rural Micro Banking and Agri-Business Group wins WOW Event and
Experiential Marketing Award in two categories:.” Rural Marketing Programme of
the Year” and “Small Budget on Ground Protection of the Year”. These awards were
given for Cattle Loan ‘Kamdhenu Campaign’ and ‘Talkies on the move campaign’
 ICICI Bank’s Germany branch has been certified by “Stiftung Warrentest”.ICICI
Bank is ranked 2nd amongst the 57 savings products across 19 banks.
 ICICI Bank Germany won the yearly banking test of the investor magazine Euro in
the “Call Money” category.
 ICICI Bank was awarded the runner’s up position in Gartner Business Intelligence
and Excellence award for Asia Pacific for its Business Intelligence functions.
 ICICI Bank’s Organizational Excellence Group was recently awarded ISO
9001:2008 certification by TUV Nord. The scope of certification comprised
processes around consulting and capability building on methods of quality and
 ICICI Bank has been awarded the following titles under The Asset Triple A Country
awards for 2009
• Best Transaction Bank in India
• Best Trade Finance Bank in India.
• Best Cash Management Bank in India.
• Best Domestic Custodian in India.
 ICICI Bank Canada received the prestigious Canadian Helen Keller Award at the
Canadian Helen Keller Centre’s Fifth Annual Luncheon in Toronto. The award was
given to ICICI Bank for its long-standing support to its unique training centre for
people who are deaf-blind.

Banasthali vidhyapith 38
Types of Saving Accounts
Life Plus Senior Citizen Services
ICICI Bank’s ‘Life Plus’ Senior Citizen Services have been designed to empower senior
citizens to independently carry out the day-to-day banking transactions with dignity and
confidence. These senior citizen benefits are exclusively for customers above 60 years of
The ICICI Bank Edge

• Designated Senior Citizen’s desk for Life Plus customers at all ICICI Bank branches
• Higher Interest Rates on Term Deposits
• Overdraft against your deposit
• Free collection of outstation cheques drawn on any ICICI Bank location
• Special Senior Citizen 'Life Plus' Debit card
• Money Multiplier Facility
• Anywhere Banking
• Internet Banking
• Customer Care
• Nomination Facility


• No more waiting in long queues for you, a senior citizen can now approach the
Designated Senior Citizen desk at any ICICI Bank branch and get his / her account
• Earn a higher interest rate on your terms deposits with us.
• Demand Loan / overdraft against deposits will be up to 90% of the deposit.
• The upcountry cheques collection facility for locations with ICICI Bank presence
free of charge to the Senior Citizen customers.
• Free quarterly physical statement.
Banasthali vidhyapith 39
• Payable-at-par cheque book.
• Free Access to any Bank's ATM* - The next time you want to withdraw cash from
your ICICI Bank account, just walk into any bank's ATM and use your ICICI Bank
ATM-cum-Debit card.
• Money Multiplier Facility.
• Internet Banking is offered free of cost.
• Anywhere Banking - This facility entitles the account holder to one free cash
withdrawal or deposit per month up to a limit of Rs.50,000 across all ICICI Bank
branches. Rest of the transactions at normal charges #.
• You can give us various types of standing instructions like transferring to fixed
deposit accounts at regular intervals.
• An average quarterly balance of Rs 5,000 only.
• Nomination facility is available.
• Interest is payable half-yearly.
• Now, get a specially designed debit card with your new 'Life Plus' Senior citizen
account. This ICICI Bank Ncash debit card is a debit-cum-ATM card providing you with
the convenience of acceptance at merchant establishments and cash withdrawals at
ATMs. With a per-day limit of Rs.25, 000 each for ATM withdrawals as well as for POS
transactions, the Debit Card only adds more comfort and convenience! This is available
free of cost to ICICI Bank Senior Citizen customers.

Minimum Balance
A minimum average quarterly balance requirement of Rs. 5000 with the account. Non-
maintenance of the minimum average quarterly balance attracts a fee of Rs 250 per quarter.

Existing Senior Citizen customers will continue to enjoy the zero balance facility with Rs.
10,000 FD till 30th September, 2007. From October 1st, 2007, a minimum balance of Rs.
5,000 is required.


• Nomination facility available for bank deposits.

• There can be only one Nominee for a deposit account whether held singly or jointly.
• A person legally empowered to operate a minor's account can file a nomination on
behalf of the minor.

Banasthali vidhyapith 40
• Applicants can make nomination by filling up the Form prescribed under the
Banking Companies (Nomination) Rules 1985.
• The nomination details can be changed during the subsistence of the account
relationship by filling up the Form prescribed under the Banking Companies
(Nomination) Rules 1985.

Advantage Woman Savings Account

The ICICI Bank Advantage Woman Account enables today’s independent women to enjoy
hassle-free banking services. Besides the core ICICI Bank advantage, the Advantage
Woman Savings Account is packed with special benefits for our women customers. Enjoy
your present and plan for the future with ICICI Bank’s Advantage Woman Savings Account.

Advantage Woman offers a specially designed woman's debit card which helps you shop
and save simultaneously, manages your household expenditures and comes with a bag full
of offers attached to it.

Advantage Woman Savings Account can be opened with primary applicant as any resident
Indian woman (majors above 18 years).

The ICICI Bank Edge

• Zero Balance facility with a RD of just Rs. 2,000**.

• A Special International Woman's Debit card along with the account with a
withdrawal / spending limit of Rs. 25,000 per day.
• Gamut of discounts and benefits on your Special Woman's Debit card.
• Free multi-city cheque book.
• Free quarterly physical account statement and free monthly email statement (on
customer request).
• Online Bill Pay facility by issuing a one-time standing instruction.
• Multi channel access through ATM, Branch network and free Internet, mobile and
phone banking.

Banasthali vidhyapith 41
• Nomination facility available.

Nomination Facility

• Nomination facility available for bank deposits.

• There can be only one Nominee for a deposit account whether held singly or jointly.
• A person legally empowered to operate a minor's account can file a nomination on
behalf of the minor.
• Applicants can make nomination by filling up the Form prescribed under the
Banking Companies (Nomination) Rules 1985.
• The nomination details can be changed during the subsistence of the account
relationship by filling up the Form prescribed under the Banking Companies
(Nomination) Rules 1985.
• For more details approach your bank.

**This is as long as the Recurring Deposit is active, else a Minimum Quarterly Average
Balance (QAB) of Rs.10, 000/- is to be maintained and standard charges will be debited on
non-maintenance of QAB.

Privilege Banking
Choose the ICICI Bank Privilege Banking account to enjoy exclusive benefits across wide
range of product and services.
The Privilege banking account variants we offer are - silver, gold and titanium; each
designed to suit your specific needs. In addition to benefits like money multiplier,
nomination facility, internet banking and mobile banking, you can avail other special
privileges like:

• Priority service at all ICICI bank branches and through Customer Care.
• Preferential rate on purchase of ICICI Bank pure gold and foreign exchange.
• Discount on annual fee for safe deposit locker.
• Special rates on ICICI Bank loans.
• Preferential rate on DD/ PO charges.
• Multi-city cheque book.

Banasthali vidhyapith 42
Young Stars
At Young Stars, we will guide your child through the world of banking - from checking the
child’s savings account balance to guiding through fun zones and special pages on the
Internet Banking channel. It makes banking a pleasure and teaches your child to manage his
or her personal finances through a savings account.

You can transfer pocket money into your child's account. You can even shop with him / her
at Young Stars Shopping Page. You can also open a recurring deposit in your child's name.

Once you are done with your 'banking', you can access your child's account with all the fun
links to special zones designed to suit your child's area of interests and also impart
knowledge on the current events of the world.

Key Features

• Open a Kid's Savings Account, Fixed Deposit or a Recurring Deposit.

• The minimum average balance for a Savings Account Is Rs.2, 500.
• Free personalized Cheque Book
• Internet Banking.
• Free International Debit Card*.
• Daily withdrawal and spends of up to Rs.2, 500.
• Transfer Funds Facility.


ICICI Bank Young Stars Account is a banking service for children in the age group of 1
day-18 years. It is essential for the parent/guardian to also hold an account with ICICI Bank.
In event of the parent/guardian not holding an ICICI Bank Savings Account, both the
accounts (parent's Saving Account and Young Star Account) can be simultaneously opened.

Banasthali vidhyapith 43


 Right strategy for the right products.

 Superior customer service vs. competitors.


 Some gaps in range for certain sectors.

 Customer service staff needs training.

 Sectoral growth is constrained by low unemployment levels and competition for



 Could extend to overseas broadly.

 Fast-track career development opportunities on an industry wide basis.

 Could seek better customer deals.


 Very high competition prevailing in the industry.

 Lack of infrastructure in rural areas could constrain investment.

 High volume/low cost market is intensely competitive.


Banasthali vidhyapith 44


Strength: Large capital base

Opportunity: Market Expansion

Strategy: Deep penetration into rural market


Weakness: Workforce responsiveness.

Opportunity: Outsourcing of Non-Core Business.

Strategy: Outsource customer care and other E-Helps.



Strength: Low operating costs.

Threat: Increased competition from other private banks.

Strategy: Steps to ensure loyalty by old customers.


Weakness: Not equal to International Standards.

Threat: Entry of many foreign banks.

Strategy: Consider additional benefits

Banasthali vidhyapith 45
Research methodology is a systematic way, which consists of series of action steps,

necessary to effectively carry out research and the desired sequencing to these steps. The

marketing research is a process of involves a no. of inter-related activities, which overlap

and do rigidly follow a particular sequence. It consists of the following steps:-

• Formulating the objective of the study

• Designing the methods of data collection

• Collecting the data

• Processing and analyzing the data

• Reporting the findings

Objective of Study

Research Design

Banasthali vidhyapith 46
Data Collection

Data Analysis


 To undertake the comparative analysis of privatize banks (HDFC bank and ICICI
bank) in saving accounts sector.
 To study consumer preference for the above two mentioned saving accounts
 To analyze the satisfaction level of privatize banks (HDFC Bank and ICICI Bank)
Home Loan Customers.
 To know the strengths of the HDFC & ICICI brand and also those which can be
daily to strength the brand image.

 This research study was time bound and due to this only few topics were taken up for

 This research study was taken in a limited area only (i.e.Kota city) and findings may
vary if the area of study is increased or changed.

 Some of the respondents might have been biased in their responses as such the
analysis could vary to some extent.

Banasthali vidhyapith 47
 While analysis of data, some human errors could have been possible.

 Sample drawn through convenience sampling, for customer survey cannot be well
associated with the attributes of population. Here I got the questionnaire fill from
people selected arbitrarily who happened to be those: we are familiar with e.g. our
neighbors, our friends, etc. The majority of the respondents were from educated
middle class and perhaps this is the section of society which is being targeted by
banks. This is because of two reasons:

a) The huge size of middle class population.

b) Their increasing need and awareness for savings in this class.


A research design is the specification of methods and procedures for acquiring the

information needed. It is the overall operational pattern or framework of the project that

stipulates what information is to be collected from which source by what procedures.

Research design denotes the description of the research design. The aim was to collect

relevant information, which fulfill our requirement and can be analyzed at a later stage of

study without any problem. This was to be done in minimum expenditures and least efforts

and in a set period of time. For my research I select ‘DESCRIPTIVE RESEARCH

DESIGN’ to know the Comparison between Saving Accounts of HDFC Bank and ICICI

Bank in Kota city. This helped us in having enough provision for protection against bias

and maximizes reliability.

Banasthali vidhyapith 48
The methodology reveals the methods of data collection. There may be primary sources or
secondary sources of data collection.

Collecting Secondary Data:

After deciding my objective I looked for collecting and studying secondary data. It included
extensive study of literature available in reports of HDFC bank and ICICI Bank, articles,
newspapers, journals, magazines, handouts, pamphlets describing the banks.

Study of secondary data gave me an insight into the problem into hand. It also provides
me with clues and helped in designing primary research. It provided us a more accurate
picture about the functioning of various service providers in the Kota city.
Extensive use of secondary information in the form of magazines, journals, newspaper
clippings, such as Business World, Business Today, Business India, Economic Times, etc.
Internet websites of HDFC Bank and ICICI Bank.

Collecting Primary Data:

The objective of Primary data is formulated on the basis of research objectives. Objectives
set the guidelines and directions of research planning .Formulating the objectives offers the
best feasible means of solution. The primary data for my study was being collected by
conducting survey. To analyze buying behavior and in order to gain an insight into the buyer
need-satisfaction level, a questionnaire was formulated and administered among 100 people.
The tools for data collection used were following types:

The telephone interview is used in lieu of personal interviews. It is used because information
has to be collected quickly and inexpensively. By it I asked the customer about their
satisfaction about HDFC Bank and ICICI Bank Home Loan procedure. The direct and
structured questions are asked by customers.

Banasthali vidhyapith 49
This method of data collection is quite popular, particularly in case of big enquiries. A
questionnaire is a method of obtaining specific information about a defined problem so that
data, after analysis and interpretation, results in a better appreciation of the problem.

In order to motivate respondents and to get best of the information from them, I was tried to
build questionnaire that is interesting, serve my objective, unambiguous and easy to
complete and is not burdensome. The aim was to enable ease in analysis and facilitate easy
classification of response to get meaningful outcome within acceptable limits.


The survey work is that was done to collect primary data. I conducted “Consumer Survey
“by using questionnaires. I individually approached to individuals and got the questionnaire
filled by them. The individuals were randomly chosen.


The following analysis was done to obtain the findings in accordance with our objectives
determined during the course of study. To know about comparative study of home loan
scheme offered by HDFC Bank and ICICI Bank and assessing the level of consumer
satisfaction. Following questions asked in the questionnaire:
The questionnaire was filled by 300 respondents. Out of 100, 35% are females and 65% are
males. The age of the respondents lie between 20years to 60 years. There are15%
respondents lie between age group of 20-30 years,26%respondents are of 30-40 years of
age,30% respondents are of age group of 30-40 ,14% respondents lie between age group of
40-50 years and 15% respondents are of age group 50-60 years.

Q.1.In which type of job you are?

Types Of Job Government Private Sector Business Others

Banasthali vidhyapith 50
No. Of Persons
(%) 23% 39% 24% 14%

Out of 100 respondents, there are 23% persons who are in government sector,39% persons
are from private sector,24% persons have their own business and 14% belongs to others

Q.2.What is your salary structure slab (Per Month)?

Salary <10,000 10,000-20,000 20,000-30,000 >30,000

No. Of Persons
(%) 29% 38% 25% 8%

Among 100 respondents, the salary of 29% persons are below Rs.10,000,salary of 38%
persons lies between Rs.10,000-Rs.20,000,salary of 25% persons lies between Rs.20,000-
Rs30,000,and salary of 8% persons is more than Rs.30,000.

Q3. Do you have Bank Account?

Options Respondents Percentage

Yes 46 76.67%
No 14 23.33%
Total 60 100


Banasthali vidhyapith 51
As the research is convenience sampling and related to respondents who availing services
are of banks so only those customers were targeted who were having bank accounts and
using banking services. 77% were having their bank accounts.

Q.4.Which bank you prefer to open saving account?

Bank HDFC Bank ICICI Bank Others

No. Of Persons 37% 29% 34%

Among 100 respondents, 37% persons prefer HDFC Bank to take personal loan, 29%
persons prefer ICICI Bank and 34% persons prefer other banks to take personal loan.

Q.5.According to you which bank provides better services and good treatment in other
products and services?

Bank HDFC Bank ICICI Bank Others

No. Of Persons 27% 39% 34%


ANALYSIS: Among 100 respondents, 27% persons say that HDFC bank provide good
treatment, 39% persons says that ICICI bank provide good treatment and 34% persons says
that other banks provides good treatment.

Q.6.According to you who enjoy good reputation in saving account sector?

Bank HDFC Bank ICICI Bank Others

No. Of Persons(%) 35% 32% 33%

Banasthali vidhyapith 52
Among 100 respondents, 35% persons say that HDFC bank enjoys good reputation, 32%
persons says that ICICI bank enjoys good reputation and 33% persons says that other banks
enjoys good reputation.
Q.7.Which bank charges lower account maintenance fees?

Bank HDFC Bank ICICI Bank Others

No .Of Persons 42% 38% 20%
Among 100 respondents, 42% says that HDFC bank charges lower maintenance fees, 38%
persons says that it is low in case of ICICI bank and 20% says that other banks charges
lower maintenance fees.

Q.8.Your opinion about HDFC saving account products?

Opinion Average Good Very Good Excellent

No. Of Persons 10% 14% 44% 32%


Among 100 respondents, 10% says that HDFC saving account products are average, 14%
says that it is good, 44% says that it is very good and 32% says that HDFC saving accounts
products are excellent.

Q.9.Your opinion about ICICI saving account products?

Opinion Average Good Very Good Excellent

No. Of persons 21% 46% 18% 15%


Banasthali vidhyapith 53
Among 100 respondents, 21% says that ICICI saving account products are average, 46%
says that it is good, 18% says that it is very good and 15% says that ICICI saving account
products are excellent.

 Out of 100 respondents, there are 23% persons who are in government sector, 39%
persons are from private sector, 24% persons have their own business and 14%
belongs to others category.
 Among 100 respondents, the salary of 29% persons are below Rs.10,000,salary of
38% persons lies between Rs.10,000-Rs.20,000,salary of 25% persons lies between
Rs.20,000-Rs30,000,and salary of 8% persons is more than Rs.30,000.
 Out of 100 respondents, there are 70% people who were having saving account in
any banks.
 Among 100 respondents, 37% persons prefer HDFC Bank to open saving account,
29% persons prefer ICICI Bank and 34% persons prefer other banks to open saving
 Among 100 respondents, 27% says that HDFC bank provide good treatment, 39%
says that ICICI bank provide good treatment, 34% says that other banks provides
good treatment.
 Among 100 respondents, 35% persons say that HDFC bank enjoys good reputation,
32% persons says that ICICI bank enjoys good reputation and 33% persons says that
other banks enjoys good reputation.
 Among 100 respondents, 42% says that HDFC bank charges lower maintenance fees,
38% persons says that it is low in case of ICICI bank and 20% says that other banks
charges lower maintenance fees.

Banasthali vidhyapith 54
 Among 100 respondents, 10% says that HDFC saving account products are average,
14% says that it is good, 44% says that it is very good and 32% says that HDFC
saving account products are excellent.
 Among 100 respondents, 21% says that ICICI saving account products are average,
46% says that it is good, 18% says that it is very good and 15% says that ICICI
saving account products are excellent.

 ICICI Bank and HDFC bank has to improve its brand
image, i.e. it has to position itself in the minds of prospects in a better way in
comparisons to others.

 People who deal with customers should have complete knowledge about the
different products and their features.
 It should more emphasize in advertising, as it is the
most powerful tool to position ant brand in the mindsets of customers.

 It should provide online training and for those who are

in jobs and want to become advisors HDFC should provide evening training
classes, so that they can join the training after doing their jobs.

 It should open more number of branches in different cities.


After doing a lot of research and studying the materials available on internet, newspapers,
magazines and journals. I want to conclude that people prefers HDFC Bank more than ICICI
Bank for saving accounts in private sector. As private banks are coming daily in our country
still, Mostly people prefers government banks for saving accounts, especially older persons
are more dependent on government banks. It is true that younger population preference is

Banasthali vidhyapith 55
changing and they prefer more private banks because of services and facilities provided by
private banks. The appearance of banks also becomes very important for the present
generation and private banks put their complete efforts on this, which is lacking in
government banks. At last I can only say that HDFC Bank enjoys leading position in
personal saving account sector.

• Marketing Management (10 Edition), Philip Kotler
• Research Methodology (2nd Edition), C.R. Kothari


Banasthali vidhyapith 56

Dear Sir/Madam,

I am a student of Banasthali University Jaipur Campus, Jaipur and presently doing a project
BANK”. I request you to kindly fill the questionnaire below and I assure you that the data
generated shall be kept confidential.

Q.1.In which type of job you are?

a) Govt. sector
b) Private sector
c) Business
d) Others

Q.2.What is your salary structure slab (Per Month)?

a) <10000
b) 10000-20000
c) 20000-30000
d) >30000

Q3. Do you have Bank Account?

a) Yes
b) No

Q.4.Which bank you prefer to open saving account?

a) HDFC Bank
Banasthali vidhyapith 57
b) ICICI Bank
c) Others

Q.5.According to you which bank provides better services and good treatment in other
products and services?
a) HDFC Bank
b) ICICI Bank
c) Others

Q.6.According to you who enjoy good reputation in saving account sector?

a) HDFC Bank
b) ICICI Bank
c) Others

Q.7.Which bank charges lower account maintenance fees?

a) HDFC Bank
b) ICICI Bank
c) Others

Q.8.Your opinion about HDFC saving account products?

a) Average
b) Good
c) Very Good
d) Excellent

Q.9.Your opinion about ICICI saving account products?

a) Average
b) Good
c) Very Good
d) Excellent

Place: Signature:

Banasthali vidhyapith 58
Thank You

Banasthali vidhyapith 59