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Definitions of World Business
Environment
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Business environment objectives
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^bjectives ^f Global Business
Environment
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ºactors Which Affecting Business
Environment
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Global Business Strategy
ºormulation
Why globalize?
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Global Strategy ºormulation
How Do ^rganizations Globalize?
 Stage ^ne: Passive Response
Importing:        
Exporting:    
 Stage Two: Initial Entry
Î foreign representation
ontracting      
 Stage Three: ºully-established operations
Licensing/ºranchising
ºoreign Direct Investment (ºDI)
- Joint Ventures
- ºoreign Subsidiary
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Wholly-
Importing Licensing Joint Ventures owned ºor.
Exporting ºranchising Strat. Alliances Subsidiary

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Global business Strategy
ºormulation
 Exporting:         
        
       

 Importing:        


            
     
Adv: '   
  

       
  
Disadv:     
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Global business Strategy
ºormulation
 Licensing:      
)   grants   the right to
use   )*   +   
       
        specified
period of time    
         royalty

Adv:     


 
Disadv:  
Global business Strategy
ºormulation
 ºranchising:       
 )  grants   
)  the right  
prescribed manner. , 

  
        
'      
Adv:     
 
Disadv: '   
ºoreign Direct Investment
 Strategic Alliance:
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 Joint Venture:
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          shares
risk
 Wholly ^wned ºoreign Subsidiaries
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