Mid 1400s

Age of Print

1950s

TV becomes important advertising medium The Creative Era Accountability Era Mergers, globalization

1600s

Newspapers emerge First use of the term µadvertising¶ Industrial Revolution and Emergence of Consumer Society Modern Advertising Era Age of Agencies

1960s

1655

1980s± 1990s

1850s

1990s± 2000s

1900s

IMC, niche marketing, growth of interactive technology, relationship marketing, mass customization

1914 - 1917

The Pre-industrial Age (up to start of 19th century) The Industrializing Age (To WW1) The Industrial Age (1900¶s to 1970s) The Post Industrial Age (Starting 1980) The Global Interactive Age

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ornate fonts.Concrete advertising history begins with classified advertising Ads appear for the first time in print in Hickey's Bengal Gazette. more fancy. India's first newspaper (weekly) Studios mark the beginning of advertising created in India (as opposed to imported from England) Studios set up for bold type. larger ads Newspaper studios train the first generation of visualisers & illustrators .

. 278967). Army & Navy and Whiteaway & Laidlaw Marketing promotions: Retailers' catalogues provided early Example Ads appear in newspapers in the form of lists of the latest merchandise from England Patent medicines: The first brand as we know them today were a category of advertisers Horlicks becomes the first 'malted milk' to be patented on 5th June 1883 (No.Major advertisers: Retailers like Spencer's.

A Coca-Cola advertisement from the 1890s .

Ltd. Tata Publicity  LA Stronach's merges into today's Norvicson Advertising  D J Keymer gives rise to Ogilvy & Mather and Clarion .1905 B Dattaram & Co claims to be the oldest existing Indian agency in Girgaum in Bombay 1912 ITC (then Imperial Tobacco Co.) launches Gold Flake 1920s  Enter the first foreign owned ad agencies  Gujarat Advertising and Indian Advertising set up  Expatriate agencies emerge: Alliance Advertising.

Madras 1926  LA Stronach & Co (India) Pr. Ltd. Ltd formed . National today is still run by Jaini's family Beginning of multinational agencies J Walter Thompson (JWT) opened to service General Motors business 1928 BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up 1929 J Walter Thompson Co Pr. Lahore. Bombay starts Agency called National set up for American rather than British Advertisers  American importers hire Jagan Nath Jaini.1925 LR Swami & Co. then advertising manager of Civil and Military Gazette.

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Kanpur begins operations  Studio Ratan Batra Pr. Ltd. Bombay established  Indian Broadcasting Company becomes All India Radio (AIR) 1938  Jayendra Publicity. Calcutta established 1936  Krishna Publicity Co Pr.Universal Publicity Co. Bombay set up .1931 National Advertising Service Pr. Calcutta formed 1934 Venkatrao Sista opens Sista Advertising and Publicity Services as first full service Indian agency 1935 Indian Publicity Bureau Pr Ltd. Kolhapur started 1939  Lever's advertising department launches Dalda . Bombay set up .the first major example of a brand and a marketing campaign specifically developed for India The Press Syndicate Ltd. Ltd. Ltd.

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Calcutta formed .1946 Eastern Psychograph Pr. Ltd. Bombay formed .Everest Advertising Pr.Swami Advertising Bureau. Sholapur started 1948 RC Advertising Co. Bombay established 1947 Grant Advertising Inc. Ltd. Bombay set up . Ltd.Phoenix Advertising Pr.. Bombay set up .

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later sets up daCunha Associates 1970 Frank Simoes sets up Frank Simoes Associates .India wins the bid for the Asian Advertising Congress 1969 Sylvester daCunha left Stronach's to run ASP.1965 Kersey Katrak sets up Mass Communication and Marketing (MCM) 1966 Government persuaded to open up the broadcast media Ayaz Peerbhoy sets up Marketing and Advertising Associates(MAA) 1967 First commercial appears on Vividh Bharati 1968 Nari Hira sets up Creative Unit .

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Benson & Mather's name changes to Ogilvy & Mather .1975 Ravi Gupta sets up Trikaya Grey 1976 Commercial Television initiated 1978 First television commercial seen 1979 Ogilvy.

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Shown on DD.1984 Hum Log. Janam 1985-86 915 new brands of products and services appearing on the Indian Market 1986 Sananda is born on July 31. Mudra Communications creates India's first folk-history TV serial Buniyaad. The Bengali magazine stupefies India by selling 75.Viewers still remember the sponsor (Vicco) of Yeh Jo HaiZindagi! 1985 Mudra makes India's first telefilm. Doordarshan's first soap opera in the colour era is born . it becomes the first of the mega soaps Price quality positioning of Nirma detergent cakes boost sales 1988 AAAI's Premnarayan Award instituted 1989 Advertising Club Bombay begins a biennial seminar called'Advertising that Works' Advertising & Marketing (A&M) magazine launched .000 copies within three hours of appearing on the newsstands.

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MICA (Mudra Institute of Communications Ahmedabad).1993 India's only advertising school. Cannes Sun TV becomes the first regional TV channel to go live 24 hours a day on all days of the week .centric soap 1995 Advertising Club of Bombay calls its awards as Abby Country's first brand consulting firm. SABRE (Strategic Advantage for Brand Equity) begins Operations 1996 The ad fraternity hits big time for the first time by bagging three awards at the 43rd International Advertising Festival. is born Tara on Zee TV becomes India's first female.

especially in specialised areas Government turns towards professional advertising in the private sector for its VDIS campaigns Army resorts to the services of private sector agencies Advertising on the Internet gains popularity Equitor Consulting becomes the only independent brand consultancy company in the country Several exercises in changing corporate identity contd« .1997  Media boom with the growth of cable and satellite. print medium sees an increase in titles.

Indians stand the chance of winning the $ 1million booty being offered by Gillette as part of its Football World Cup promo 1998 Events assume important role in marketing mix Rise of software TV producers banking on ad industry talent Reinventing of cinema -advertising through cinema begins 1998 Lintas becomes Ammirati Puri Lintas (APL) 1999 B2B site agencyfaqs. 1999 The Advertising Club Bombay announces the AdWorks Troph .com launched on September 28.For the first time ever.

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becomes the most expensive campaign of the year 2002  Lowe Lintas & Partners rechristened Lowe Worldwide .2001  Trikaya Grey becomes Grey Worldwide Bharti's Rs 2. where a baby girl is born in a football stadium.75-crore corporate TV commercial.