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Business Strategy

Business Strategy

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Published by suvoanupam364
business models
business models

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Published by: suvoanupam364 on Aug 29, 2010
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10/05/2015

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Mission defines the space that a business wants to create for
Mission defines the space that a business wants to create for
itself in a competitive terrain. It enables the firm to define its

itself in a competitive terrain. It enables the firm to define its
business landscape and identify its competitive forces.

business landscape and identify its competitive forces.
It is intuitive for managers to conceive their business in terms
It is intuitive for managers to conceive their business in terms
of the customer needs they are serving -

of the customer needs they are serving -
–What business are we in?

What business are we in?
–Which customer needs are we serving?

Which customer needs are we serving?
It should be
It should be broad based
broad based and

and relevant

relevant to all stake-holders.
to all stake-holders.
Although the purpose may change over time. A broad mission

Although the purpose may change over time. A broad mission
statement helps in fending competitors.

statement helps in fending competitors.
It serves as a road map to reach the vision; its reason for
It serves as a road map to reach the vision; its reason for
existence.

existence.

28

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MISSION – SOME IDEAS

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