Gwilym’s disloyalty card | jimseven

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Gwilym’s disloyalty card
BY PUBLISHED: DECEMBER 17, 2009

Let me start by saying that this has to be one of the best ideas I’ve seen in ages. I’m very pleased and very excited by this. Gwilym Davies – you know, the current World Barista Champion – has come up with a rather splendid card: the disloyalty card. The idea is simple: If you go and drink coffee at 8 interesting, quality focused cafes around (mostly) East London then he will say thank you by making you a coffee for free.

(click to embiggen) I just think this is brilliant. There is no catch, it isn’t some cunning ruse to sell more coffee. It might work if one roaster supplied all the places on the card – but there is a complete mix from Burgil to Union, from Square Mile to Nude’s in house espresso. Gwilym just wants people to go and try coffee in different places.

http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/

8/2/2010

Gwilym’s disloyalty card | jimseven

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This man is a great ambassador for coffee. So swing by Prufrock Coffee in Present at 140 Shoreditch High Street, grab a card and then have a little tour of some great cafes around Central and East London. There is one of the best baristas in the world at the end of it, waiting to give you a delicious drink to say thank you. Superb.
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George
Posted December 17, 2009 at 1:58 am | Permalink

Brilliant.

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Greg Dawson
Posted December 20, 2009 at 6:12 pm | Permalink

See, it’s the type of brilliance that makes you a barista champion.

http://www.jimseven.com/2009/12/17/gwilyms-disloyalty-card/

8/2/2010

2009 at 2:12 am | Permalink This is one of the most brilliant ideas I’ve seen in the coffee biz in quite some time.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . if local cafes want to come on board. Strong work. 2009 at 2:59 am | Permalink Awesomeness! This is precisely the sort of thing which I’ve been unrepentant in advocating for years. 2009 at 2:31 am | Permalink Fantastic idea Gwilym! How about an international card next?? Like or Dislike: 1 0 Reply Bradley Posted December 17. East London. baby! http://www. Mr Davies.Gwilym’s disloyalty card | jimseven Page 3 of 24 Like or Dislike: 0 0 Reply Mark Posted December 17. I’m totally stealing this idea for Vancouver.jimseven. Like or Dislike: 1 0 Reply David Makin Posted December 17.

jimseven. I love it. Like or Dislike: 0 0 Reply Andrew Hetzel Posted December 17. 2009 at 3:09 am | Permalink This is quite possibly one of the best idea’s I have ever seen.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . 2009 at 3:29 am | Permalink Pure Genius! “Loyalty cards” usually put me off & I am sometimes tempted to black ban said venue. Curious to see if someone in Melbourne would have the balls to carry out a similar (/selfless) program for the good of the industry. but this is a concept I find very attractive. 2009 at 3:46 am | Permalink http://www.Gwilym’s disloyalty card | jimseven Page 4 of 24 Like or Dislike: 1 0 Reply Robert Dall Posted December 17. We need to bring this to Vancouver!!! Like or Dislike: 0 0 Reply Matt Posted December 17.

495. 2009 at 6:32 am | Permalink “embiggen” is a simpsons creation don’t know if it has made real word status yet though. 2009 at 7:52 am | Permalink Yeah.044 stores worldwide and get a free muffin with your next purchase. 2009 at 8:03 am | Permalink I had only ever heard it before in the context of “look at ‘em biggens!” http://www. Like or Dislike: 0 0 Reply Tim Posted December 17.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . “embiggen?” Like or Dislike: 0 1 Reply Brett Posted December 17. Like or Dislike: 1 0 Reply Andrew Hetzel Posted December 17.Gwilym’s disloyalty card | jimseven Page 5 of 24 I give it about a month until a chain somewhere adopts and bastardizes the idea.jimseven. By the way. Starbucks will do it. Visit all 32.

Gwilym’s disloyalty card | jimseven Page 6 of 24 Like or Dislike: 0 0 Reply Glenn Posted December 17. 2009 at 8:29 am | Permalink Visionary! Well done Gwilym.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . Like or Dislike: 0 0 Reply mat Posted December 17. 2009 at 9:11 am | Permalink excellent idea!! Like or Dislike: 0 0 Reply Greg Costello Posted December 17. The East End scene has exploded recently and this is a great thing for London and coffee lovers from all over the world.jimseven. 2009 at 9:20 am | Permalink http://www.

Like or Dislike: 0 0 Reply Vincent Roman Posted December 17. I love BRILL in Exmouth Market.jimseven.Gwilym’s disloyalty card | jimseven Page 7 of 24 the dis-loyalty card is a brilliant kick in the guts for loyalty cards that focus people on FREE rather than paying a reasonable price for a coffee thats an amazing experience. And loyalty doesn’t have to be a bad thing. but I would be dumb not to. 2009 at 10:59 am | Permalink I love the notion of encouraging people to visit multiple coffee shops in an area. I think it is a very quick and easy way of communicating what the card/idea is. This will go viral. and I support them by my on-going custom. http://www. Supporting more than 1 shop by raising their custom isn’t necessarily a bad thing! Counter-culture died int he 60' s you have to think consumerism these days :( Like or Dislike: 0 0 Reply James Hoffmann Posted December 20.Credit where credits due.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . not because I get a freebie. BEST coffee that side of old street round about and I go there daily. but i think the notion of sellig it as a disloyalty card is kinda dumb. I go to support them. 2009 at 2:44 pm | Permalink I don’t think calling it a disloyalty card is dumb. Celebration of diversity ain’t quite disloyalty.

com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .jimseven. 2009 at 1:52 pm | Permalink its perfect. Like or Dislike: 0 0 Reply Stephen Morrissey Posted December 17. It gets people talking about coffee in (East) London and hopefully exploring it a bit more. 2009 at 1:31 pm | Permalink Damn – that is a beautiful! Gwilym is an absolute gentleman. Like or Dislike: 0 0 Reply Bevan Posted December 17. In the end those doing a good job will benefit. 2009 at 4:37 pm | Permalink http://www.Gwilym’s disloyalty card | jimseven Page 8 of 24 This isn’t about commerce – it is about an ambassador for an industry celebrating its growing community. who designed it? Like or Dislike: 0 0 Reply Mike Posted December 17.

2010 at 6:49 pm | Permalink Gary. Just a thought.jimseven. Like or Dislike: 0 0 Reply Sarah Allen Posted February 11.Gwilym’s disloyalty card | jimseven Page 9 of 24 great idea Gwilym…. yes we would be up for it! And yes. I wonder if any quality restaurants will follow suit? Like or Dislike: 0 0 Reply Gary Whiteley Posted December 17. Barista magazine is indeed producing programs for the WBC again this year. I’ll talk to Cindy about it! Like or Dislike: 0 0 Reply Bea http://www. Im sure the guys from Barista magazine would be up for that if they do the programmes again. 2009 at 5:30 pm | Permalink What a fantastic idea. how about printing up a batch in June and handing them out to all the attendees at the WBC in order to give them a chance to crawl round Londons cafes? Perhaps as an insert in the programmes.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .

Until that comes around. 2009 at 1:51 am | Permalink Hmm.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . Like or Dislike: 0 0 Reply Gautam Posted December 18.jimseven. 2009 at 8:32 am | Permalink http://www. This is one of the reasons why I want to come to London for a coffee tour.Gwilym’s disloyalty card | jimseven Page 10 of 24 Posted December 17. 2009 at 9:16 pm | Permalink Lovely. too bad I can not recommend any in my town. 2009 at 8:09 pm | Permalink A lovely idea to compete against the big behemoths! :) -b Like or Dislike: 1 0 Reply tibor Posted December 17. I’ll be sending my friends. :) Like or Dislike: 0 0 Reply Albert Posted December 18.

2009 at 11:04 am | Permalink Jebediah Springfield: “A noble spirit embiggens the smallest man.jimseven. Davies’ own business! Like or Dislike: 0 0 Reply Furlow Posted December 19. 2009 at 5:59 pm | Permalink It’s refreshing to see things like this! Why not ‘share the wealth’ so to speak.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . and you provide your customers with quality they will come back for more.Gwilym’s disloyalty card | jimseven Page 11 of 24 Amazing Idea Superb…. it will prove to be beneficial for Mr. If you are dedicated to your craft. I am jumping Like or Dislike: 0 0 Reply Ola Brattås Posted December 18. It is an exceptional service to the customer to point out other quality driven cafés.. 2009 at 1:44 pm | Permalink http://www. Gwilym! Like or Dislike: 0 0 Reply Nate Posted December 18. Whether or not this is a calculated marketing technique or not.” You embiggen us.

Like or Dislike: 0 0 Reply Tim Posted December 21. “Country…City…Coffee shop…Address…”. To get a free cup of coffee in one of these best world coffee shops. but I can’t help but tell you how much im loving all the cafe names around london they all sound so good.Gwilym’s disloyalty card | jimseven Page 12 of 24 This is great idea. how it would be great. The idea was to make a list of recommended coffeeshops.A. customer would have to show the loyalty card of ours. it will show difference in espresso culture. 2009 at 3:23 pm | Permalink A couple of weeks ago we thought. where we have been or we know owners. My 6th cafe is callled cool beans and I think I want to change it for something more original. and will help us to establish new brewing methods and tastes profile. some kind of.Butch Posted December 20. 2009 at 10:24 pm | Permalink http://www. and we are sure of coffee quality.jimseven. Customer would receive the list. if our regular customers could have a free cup of coffee while travelling abroad. We believe this program will be a kind of educational program.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . Besides we do know how it is difficult to find good place. trends. good cup of coffee when you are abroad. Like or Dislike: 0 0 Reply P.

What a great way to get to sample London’s coffee hot spots and get a freebie at the end! You might like to check out my caffe latte blog and see the range of weird and wonderful caffe lattes one can experience in Australia and beyond. Like or Dislike: 0 0 Reply deb Posted December 22. i’m glad to see a barista who recognizes and encourages customer comparisons.com/ Like or Dislike: 0 0 Reply lyn Posted December 22.jimseven. 2009 at 11:23 am | Permalink Brilliant – hopefully this will encourage places like starbucks to learn how to make nice coffee – and stop burning the milk!! (Maybe there should be a staff swap training for the chains with a card like this for the coffees made successfully at different coffee shops. maybe if it were my first.Gwilym’s disloyalty card | jimseven Page 13 of 24 great idea. http://caffelatteexperiences. 2009 at 10:19 am | Permalink I love the idea of the disloyalty card. I hope these are around for my next visit to London. he’d make sure his was the best cup of their trip.blogspot. i once went to a shop in my city and the barista did everything wrong (didnt even tamp). and since they would end at his shop and present the card. )***Best Coffee places in London Bridge are Monmouth & the tasting room*** http://www. she said “this will be the best latte you’ve ever had” and i thought. and after handing me my latte.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .

So clever! I love this idea. Like or Dislike: 0 0 http://www. 2009 at 7:56 pm | Permalink Great idea! Contemporary and fun! I wish I were there to be this disloyal.jimseven.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .Gwilym’s disloyalty card | jimseven Page 14 of 24 Like or Dislike: 0 0 Reply Åsk Posted December 22. Like or Dislike: 0 0 Reply Adam Sieff Posted December 22. 2009 at 11:58 am | Permalink The really clever part is that when novices have done the tour they may haveacquired a knowledgeable palate for seriously good coffee and will appreciate the barista-masters brew on another level. 2009 at 3:06 pm | Permalink I really like this. Wonderful! Like or Dislike: 0 0 Reply Isabela Posted December 22.

Netherlands !!!! http://www. we are in Dordrecht. What a great idea. 2009 at 7:28 pm | Permalink Only saw this now. Nana. 2009 at 3:42 pm | Permalink 1$ to the first establishment to do this in the US. Regards. if you ever do an international version. I would go even further and log these coffee spots on google or put a map on the backside of this card. 2009 at 10:26 pm | Permalink Brilliant idea.. Fantastic….Gwilym’s disloyalty card | jimseven Page 15 of 24 Reply Devin Posted December 24. Like or Dislike: 0 0 Reply Julie Posted December 31.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .jimseven. Like or Dislike: 0 0 Reply Nana Holthaus-Vehse Posted December 26.

Gwilym’s disloyalty card | jimseven Page 16 of 24 Like or Dislike: 0 0 Reply Susan Posted January 8.com/stianhorne/status/8157935981 Like or Dislike: 0 0 Reply Lee Wardle Posted February 1.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . He spent all day today going to the shops. Oh dear. My dad is a captain for United Airlines and makes London a very frequent layover destination.jimseven. I passed along the info about Gwilym’s card and he took up the challenge. 2010 at 10:47 am | Permalink Thats an amazing idea! Unfortunatly If I did this in North Devon there would just be our place on there. I must live vicariously through him for now! It looks like he had a lot of fun and a lot of great espresso! Like or Dislike: 0 0 Reply Stian Horne Posted January 24. 2010 at 8:57 pm | Permalink I am a barista and coffee roaster in Colorado. http://www. 2010 at 6:44 pm | Permalink http://twitter.

2010 at 7:45 pm | Permalink Its a shame though that not all of these places sell decaffeinated coffee – why not? Like or Dislike: 0 0 Reply Lee Wardle Posted February 8. I go decaf when I have had a full strength and want another hit of that lovely silky expereience.what is the demand in London? Like or Dislike: 0 0 Reply Cayman Posted March 5.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 ..Gwilym’s disloyalty card | jimseven Page 17 of 24 Lee Like or Dislike: 0 0 Reply Rebecca Posted February 5. 2010 at 11:51 pm | Permalink I can’t speak for anyone on the card but finding a decaf bean of a good quality is quite a struggle…. but need to keep a few slots on my daily coffee quota for later in the day. 2010 at 5:49 pm | Permalink Climpsons does a great decaf Flat White. http://www.jimseven.

jimseven.beantheretour.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . 2010 at 1:09 pm | Permalink For anyone else who is planning a tour here’s a google map with all the cafes listed: http://bit.Gwilym’s disloyalty card | jimseven Page 18 of 24 Like or Dislike: 0 0 Reply Michael Posted February 16. Melbourne cafes who want to be involved.ly/gwilyms-disloyalty-card Like or Dislike: 1 0 Reply Matt Posted February 22. 2010 at 3:42 am | Permalink Looks like the Aussies have come to the party now too :D Cafes: @sevenamcafe & @StudioMovida are organising BeanThere for the ultimate Melbourne coffee experience.com for more info! Like or Dislike: 0 0 Reply http://www. check out http://www.

Any tips on finding him would be greatly appreciated… other than staking out his shop and coffee cart… I’m not down with stalker behaviour! Like or Dislike: 0 0 Reply jono Posted March 20. Most of those cafes are though from Bloomsbury to Barbican not East London….com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . but he’s a hard man to find. I was well impressed! I’d like to get in touch with him to give him my congrats and to make a coffee or two as well. 2010 at 6:30 pm | Permalink Great idea.Gwilym’s disloyalty card | jimseven Page 19 of 24 Simon Henderson Posted February 23. 2010 at 9:51 pm | Permalink http://www. 2010 at 3:00 pm | Permalink I used to work with Gwilym many years ago when he was one of the Managers of Cuppa-Cino in Clapham junction station (when we really cared about the coffee!) with Jorge of ‘Fernandez and Wells’.jimseven. Like or Dislike: 0 0 Reply Sarah Dooley Posted April 8. We had an artisan take on Espresso even when people were sweating to catch their train (we held many a train to get the person and their drink on board in time! Ah the good old slam-doors!) I saw an article on Gwilym when he’d won the Championship.

Brilliant.Gwilym’s disloyalty card | jimseven Page 20 of 24 Thank you James for posting this concept and of course Gwilym! Seattle area coffee shops are just about to release our version of this brilliant idea. 2010 at 12:48 am | Permalink Put simply. 2010 at 1:23 pm | Permalink Toronto’s adopted a disloyalty card! http://www.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 . 2010 at 6:45 pm | Permalink I don’t know what I like more – the card concept or the fact that there’s a coffee joint called Prufrock Coffee in London. this is an excellent iniative / idea ! Like or Dislike: 0 0 Reply bb Posted April 16. Like or Dislike: 0 0 Reply Devin Posted June 27. We LOVE it! Like or Dislike: 0 0 Reply Paul Posted April 16.jimseven.

Gwilym’s disloyalty card | jimseven Page 21 of 24 http://www. AND TECH – 지지지 PM http://www.com/living/food/article/794054–disloyalty-has-its-privileges Like or Dislike: 0 0 Reply 22 TRACKBACKS • BY TWEETS THAT MENTION GWILYM’S DISLOYALTY CARD -ON DECEMBER 17.COM • BY [BLOCKED BY STBV] UBERVU . EUTYCHUS ON DECEMBER 17. 2010 AT 11:12 PM • BY GWILYM’S DISLOYALTY CARD « CREATIVITY. 2009 AT 2:07 AM • BY THE DISLOYALTY CARD .ST. 2009 AT 4:16 AM DAILY YHZ ESPRESSO • BY THE ALTERNATIVE LOYALTY CARD – GWILYM DAVIES’ ON DECEMBER 17. 2010 AT 7:24 AM • BY MAKING ARGS LOCAL AND SOCIAL ON FEBRUARY 11.SOCIAL COMMENTS ON DECEMBER 17.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .jimseven. 2009 AT 1:59 AM TOPSY. 2009 AT 11:34 AM DIS-LOYALTY CARD • BY KANTA-ASIATTOMUUSKORTTI : DAILY DIEGO ON JANUARY 20. 2009 AT 3:25 AM • BY HOW ABOUT A DISLOYALTY CARD FOR YHZ ZANE ?? « ON DECEMBER 17. ON FE BRUARY 12. 2010 AT 11:58 INNOVATION.thestar.

2010 AT 7:57 PM TODAY AT DOUBLESHOT… • • BY LONDON « PER NORDBY ON MARCH 26. 2010 AT 9:18 AM • BY SEATTLE’S DISLOYALTY CARD | COFFEE HERO ON MAY 23. 2010 AT 8:09 PM http://www.Gwilym’s disloyalty card | jimseven Page 22 of 24 • BY 3 OBSERVATIONS ON THE ‘BEST COFFEE IN LONDON’… « ON MARCH 1. 2010 AT 9:20 PM KRISTOFER MENCÁK • BY NEIGBORHOOD COFFEE « COFFEE TRIALS AND DARES ON APRIL 29. 2010 AT 3:20 • BY ALEXIA GOLEZ » BLOG ARCHIVE » THE DISLOYALTY ON APRIL 13.jimseven. 2010 AT 6: 53 PM MARKETING SOCIAL CHANGE • BY A DIS-LOYALTY & THE WORLD’S BEST COFFEE | ON APRIL 18.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .COM • BY “DISLOYALTY” CARD – CLEVER MARKETING — ON APRIL 15.T MAGAZINE BLOG ON APRIL 14. 2010 AT 4:34 PM BY FROM SOCIAL MEDIA TO SOCIAL STRATEGY ON APRIL 2. 2010 AT 7:29 PM • BY AM NUDGE BLOG · ASSORTED LINKS ON APRIL 13. 2010 AT 6:12 PM • BY MOST LIKELY TO… » …MAKE A SWEET FLAT WHITE ON JUNE 8. 2010 AT 5:12 P M NYTIMES. 2010 AT 4:49 PM CARD • BY RISTRETTO | DISLOYALTY .

Gwilym’s disloyalty card | jimseven Page 23 of 24 • BY THE HARMONIOUS BRAND | COFFEE BUSINESS ON JUNE 9. 2010 AT 6:28 P M 417COFFEE • BY THE GREAT TO GOOD MANIFESTO – UMAIR HAQUE – ON JULY 30.com/2009/12/17/gwilyms-disloyalty-card/ 8/2/2010 .jimseven. Required fields are marked * Name * Email * Website Comment You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> Notify me of followup comments via e-mail Post Comment Subscribe without commenting E-Mail: Subscribe http://www. 2010 AT 9:07 PM STRATEGIES • BY ANNOUNCING THE 417COFFEE DISLOYALTY CARD | ON JUNE 11. HARVARD BUSINESS REVIEW | SUNZOO STUDIOS 2010 AT 6:09 PM POST A COMMENT Your email is never published nor shared.

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