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Integrated Market Communication

Integrated Market Communication

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Launch of New Product In Market
Launch of New Product In Market

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Published by: salil12356 on Aug 30, 2010
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08/15/2012

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(Session: 2009-2011

)

Assignment On INTEGRATED MARKET COMMUNICATION
(IMC)

Submitted To: PROF.MAHESH SONI

Submitted By:GRP -2 PRATEEK THAKUR (06) SHUBHAM MOHABE (07) SATYAM SHARMA (08) SALIL SHRIVASTAV (09) KUNAL MATHANI (10)

Green pvt ltd
Which media? Our company is totally focusing on making products which are energy efficient, different and ecofreindly. We are having two products that is LED AND GREEN PAINTS that is made of chemical derived from plants. Our LED is also energy efficient and save more energy as compare to any other light. Media which we are going to use are; Social media For paints we will use social media because it is totally a ecofreindly products and it is a kind of social message to the society to save our environment. By using this media we will able to defuse our product in the mind of customer and it will gel well as our message is very clear. Commercial media and social mediaFor led we will use commercial media, we will positioned it as a energy efficient product. By using this media we will able to target all households and corporates.We are also trying get into the contract with the government for using our products in place of street lights so we will use it social media.

REACH As our target market is Bhopal and areas close to Bhopal so by using the media mentioned above we will be able to cover most of our target customers. Our target customers are basically households,

corporates, and government, factory owners. We are going to float our integrating marketing plan in such a way that all our target market is being covered. Like,we will also float our add in DD NATIONAL so the rural areas close to Bhopal can also be covered.

Frequency of mediaWe will be showing these ads on television as well as we will be using other forms of marketing and promotion as we have discussed in our integrated marketing plan. On television5 ads daily on DD NATIONAL(Bhopal) to cover rural market. 5 ads on news channels, local channels This campaign will continue till 20 days and than we will make plans for later course of time . We will also use help of print media to market our products, we will use Dainik Bhaskar as it is having more customer base and coverage than any other paper in Bhopal and surrounding areas. We will also send our brochures to government.

Money: how much can we spend AS our company is new in the market so it will require large advertising budget to build awareness and to gain consumer attraction. So we will spend 17.5 lakh s Rs on the promotion.

Objective which we are going to achieveThere are basically different objectives which we are going to achieve, these are 1- Spread awareness about our company. 2- Spread awareness about our products. 3- Environment protection as our core mission and corporate social responsibility. 4- Good customer base. 5- Achievement of expected sales. 6- Brand positioning in the minds of customer. 7- Able to compete with competitors on the basis of pricing and quality. 8- Inform 9- Persuade and convince the customer so they can recall

INTEGRATED Marketing Communication
LED-Urja
y Personal Communication y Impersonal Communication

Total Budget -10lacks Budget Method-10% of Total Sales (Three Months) MEDIUM OF COMMUNICATION y Personal Communicationy Emails y Impersonal Communicationo Advertisement in D.D. national (Bhopal), Raj Television,Digi Television o Hoardings at various location at M.Pnagar,Semiurban Areas like sehore ,Itarsi and Rural areas like gujralalpur etc.

y Print Media in Hindustan Times, Danik Bhaskar and Raj y Sales Promotion Like in off season (July-October)

20%off(July) Get Two and get saving of 40Rs.(April) Direct Marketing y Catalogs avaible through Retailers y Stalls at Bhopal Utsav Mela and others. y Online Marketing through our website y Direct Mails to contractors,Government Department

Green Paints(Eco-friendly paints)
INTEGRATED Marketing Communication y Personal Communication y Impersonal Communication

Total Budget -7.5lacks Budget Method-8%of Total Sales(Three months) MEDIUM OF COMMUNICATION y Personal Communicationy Emails Impersonal Communicationy Advertisement in Raj Television,Digi Television

y Hoardings at various location at M.Pnagar,New market .Semiurban Areas like sehore ,Itarsi Print Media in Hindustan Times, Danik Bhaskar and Raj Sales Promotion Like in off season (May-June) y Singapour Tour to Dealer y Get Twenty litresand get saving of 100.(April) Direct Marketing y Catalogs avaible through Retailers y Stalls at Bhopal Utsav Mela and others. y Online Marketing through our website y Direct Mails to contractors,Government Department

STORY BOARD
Total Imaging Total Solution.

A man returns from work and takes out the bulb hanging in his porch.

The bulb is replaced in a lamp and in the light he sets his gramophone.

Next it serves as the bathroom light followed by dinning and reading light.

MVO: "Bijali ka kharcha bachane ke liye log kya-kya nahi karte...

... LED (Light Emitting Diode) LIGHT Power Saver. Ab ek bulb ke bijali ke kharche mein chale ...

...pure panch LED Power Savers. Yani behatar roshani. Zyada bachat.

No effects on both humans and the environment.

Environmentally friendly products are the green living choice.

In Harmony with Nature

A couple of army officers come face to face to discuss the construction of a wall, separating their

regiments. They come straight down to business as the person in charge, asks "Deewar ki height?" One growls, "12

feet." The other counters, "10 feet." The next query mounts the tension even more, "Kitne din mein banegi?" "10 din." "15 din." "Aur paint?"

ECO FRIENDLY PAINTS!" they spit out in unison. The generals finally agree on something and the man settles the issue gratefully.

MVO: "When you can't compromise natural paints hazaaron shades. Bemisaal quality."

They are now seen arguing over the shade of red to be painted, "Tomato red!" "Nahin cherry red."

Natural paints help to keep the air pure and healthy for people with multiple chemical sensitivities.

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