This action might not be possible to undo. Are you sure you want to continue?
1.1 Introduction to the Topic:
MBA academic program is the building up of the theoretical knowledge about business administration which is the base of practical knowledge. MBA internship program is an attempt to provide business students an orientation to a real life business situation in which we can observe and evaluate the use and applicability of the theoretical concepts which were taught in the classrooms. As per norm this report is the requirement of the fulfillment of the internship program. This report “” is the out come of my works in GrameenPhone Ltd.
1.2 Objectives of the study:
1.2.1 Primary Objectives: 1 2 3 4 5 6 7 8 9 To discuss about telecommunication business in Bangladesh. To present a background and introduction of GrameenPhone Ltd. To focus on the business and operations of the company. To discuss about the activity of the Revenue Accounting Unit of GrameenPhone Ltd. To focus on the most resent financial improvement and market position of GrameenPhone Ltd. To make comparison between actual and budget and analyze the financial statement of the organization. To analyze the growth and revenue and determine the impact. Identify the findings of analysis and recommend based on the findings. To provide information of my responsibilities while working as an internee.
Secondary Objectives: 1 2 3 To have Knowledge on GrameenPhone Ltd. and Mobile industry. To improve corresponding and report writing ability. To fulfill requirement of the internship program.
Scope of the Study:
The scope of the study is limited within telecommunication business in Bangladesh. It is also limited within the organization of GrameenPhone Ltd. and for that reason that information was very much restrictive within the organization as the telecommunication business is going to be very much competitive. Here I discuss with the topics related to the profile of the organization, Human Resources activities and Financial Statement of GrameenPhone Ltd.
1 The company does not have sufficient source of secondary data and collecting of data was not smooth. 2 Analyzing financial data is much more confusing and complicated than any other data.
3 It was really difficult for me to accumulate confidential financial data.
For the purpose of the study data and information have been collected from both primary and secondary sources. The relevant information collected
from primary sources is collected in an informal way. My work experience in GP helped me a lot. Besides this, regular conversations with many GP employees and I have interviewed and taken some suggestions orally from the personnel of GrameenPhone Ltd. The secondary sources for data collection were published annual reports, monthly financial newsletters of GP and monthly newsletters of GrameenPhone Ltd
GP’s Global System for Mobile or GSM technology is the most widely accepted digital system in the world. Company Background GrameenPhone Ltd. they offered their service in Dhaka city and gradually covered the entire country.1. The technology used by GP can only be described as state of the art. GSM brings the most advanced developments in cellular technology at a . currently used by over 300 million people in 150 countries. While the intensity of coverage may vary from area to area depending on market conditions. GP builds continuous coverage. 2006. GP. is aiming to place one phone in each village to contribute significantly to the economic uplift of those villages. dedicated and energetic. Historical background of the company Grameen Phone (GP) is the largest cell-phone operator in Bangladesh. in collaboration with Grameen Bank. GP’s basic strategy is coverage of both urban and rural areas. GP knows that the talents and energy of its employees are critical to its operation and treats them accordingly. GrameenPhone has been recognized for building a quality network with the widest coverage across the country while offering innovative products and services and committed aftersales service. It is the leading telecommunications service provider in the country with more than 10 million subscribers as of December 2006. GP employ’s a large number of employees who are young. Later in March 26th 1997. has stepped into its 10th year of operation. cell after cell. the basic strategy of cell-to-cell coverage is applied throughout GP’s network. which involves connecting isolated islands of urban coverage through transmission links. having completed its ninth yearon March 26. GP was given the cellular license in 28th November 1996 by the ministry of Posts and Telecommunications. In contrast to the “island” strategy followed by some companies.
Telephony helps people work together. Thus consumers get the best for the least. Thus development and business go together. GP believes in service. As a result GP is delivering the digital revolution to the doorsteps of the poor and unconnected. Grameen Bank borrowers who provide the services are uplifting themselves economically through a new means of income generation while at the same time providing valuable phone service to their fellow villagers. generating a good business. GP is best known for its service rather than its low tariff and value added services. raising their productivity. . a whole new world of opportunity is opening up for the villagers in Bangladesh. The telephone is a weapon against poverty.reasonable cost by spurring severe competition among manufacturers and driving down the cost of equipment. By being able to connect to urban areas or even to foreign countries. a service that leads to good business and good development. This gain in productivity is development. which in turn enables them to afford a telephone service.
. Of four mobile operators.000.000 Subscriber base. GP has made its expansion not only in the urban areas. GrameenPhone Limited.000.000 Subscriber base.000 subscribers. an affiliate of Grameen Bank in providing the cellular services in the rural country. Nov’ 96 Mar’ 97 July 99 Aug’99Feb’ 00 France. but also it stretched its network in the rural areas for the economic empowerment of the rural people.00 Subscriber base.GP Milestones and critical events . Reached 5. Reached 3. Reached 1. US President Bill Clinton visited Bangladesh and GP Village program was highlighted to him.000. GrameenPhone has made a special arrangement with Grameen Telecom. Reached 6.000 Subscriber base.000 Subscriber base. Reached 4. Covered all 6 divisional towns. GP believes Excellency in its service towards its subscribers. Reached 7.000.000. Reached 10. Launched first Prepaid Service. Reached 2. Reached 9. .000 Subscriber base.000.000 Subscriber base. Received Bangladesh Business Awards 2002 as best Joint Venture Enterprise of the year jointly organized by The Daily Star and DHL. Reached 8. Signed loan agreements with IFC/CDC/ADB of USD 50M. Launched services in Dhaka.000.000.000.000 Subscriber base. the number one and leading mobile phone company in the area of telecommunications in Bangladesh.000 Subscriber base. It is growing and at the same time being competitive. Mar’ 00Pay Phone Jun’ 00 Jun’ 00 Mar’ 03Aug’ 03Aug’ 04Apr’ 05Aug’ 05Dec’ 05Jan’ 06May’ 06Jun’ 06Aug’ 06Nov ’06 Received license. To keep up this upward trend and leading . GP managed to grab 69% of the market share only by providing cost-effective & best service available in the market of mobile telecommunication. Crossed 100.000 Subscriber base. Received GSM Community Award from GSM World Congress.000.
Keep promises. Mission. or if you don't get it. No waste. reliability. We don't over complicate things.actions not words. Because we never forget we're trying to make customers' lives easier. Be respectful. The key to achieving this is that we work together and draw on our renewed Values and build them into guiding light behaviors in our workplace. they will help transform Grameenphone into the global driving force for modern communications and customer satisfaction we need to become. Everything we produce should be easy to understand and use.. improved technology and skilled as well as dedicated manpower is necessary. not over promising . Be inspiring- . Four simple statements.. Value Statements: Make it EasyWe're practical. Make it easy. wherever that may be. Objectives and Strategy Vision Grameenphone's vision is simple: We're here to help. we're here to help. but when embraced by Grameenphone people around the world.position absolute dedication to understanding and fulfilling their customer needs with the appropriate mix of standard service. 2. Grameenphone's renewed Vision recognizes that we exist to help our customers get the full benefit of communications services in their daily lives. No jargon. We're about delivery. Keep PromisesEverything we set out to do should work. Be inspiring.
Objectives of the company GrameenPhone has a dual purpose to receive an economic return on its investments and to contribute to the economic development of Bangladesh where telecommunications can play a critical role. This is why GrameenPhone. We do not impose one formula worldwide. We are passionate about our business and customers. is aiming to place one phone in each village to contribute significantly to the economic benefit of the poor. The People The people who are making it happen. Be respectfulWe acknowledge and respect local cultures. in collaboration with Grameen Bank and Grameen Telecom. While the intensity of coverage may vary from area to area depending on market conditions. GrameenPhone builds continuous coverage. We believe loyalty has to be earned. cell after cell. We want to be a part of local communities wherever we operate.We are creative. modern and fresh. which involves connecting isolated islands of urban coverage through transmission links. the basic strategy of cellto-cell coverage is applied throughout Grameenphone’s network. Everything we produce should look good. The Strategies Grameenphone’s strategy is coverage of both urban and rural areas. We strive to bring energy into the things we do.the employees are young. This sense of . dedicated and energetic. In contract to the “island” strategy followed by some companies. with both sexes (gender) and minority groups in Bangladesh being well represented. All of them are well educated at home or abroad. They know win their in hearts that GrameenPhone is more than phones.
Thus consumers get the best for the least. By being able to connect to urban areas or even to foreign countries. Telephony helps people work together. The telephone is a weapon against poverty. GrameenPhone Ltd. currently used by over 900 million people in 150 countries. GrameenPhone knows that the talents and energy of its employees are critical to its operation and treats them accordingly. The Service Grameenphone’s believes in service. completed its eighth year of operation and crossed the three million-subscribers mark in early 2005. The Technology Grameenphone’s Global System for Mobile or GSM technology is the most widely accepted digital system in the world. This gain in productivity is development. generating a good business. which in turn enables them to afford a telephone service. Grameen Bank borrowers who provide the services are uplifting themselves economically through a new means of income generation while at the same time providing valuable phone service to their fellow villagers.purpose gives them the dedication and the drive. The Result By bringing electronic connectivity to rural Bangladesh GrameenPhone is bringing the digital revolution to the doorsteps of the poor and unconnected. a completely New World of opportunities are opening up for the villagers in Bangladesh. . GSM brings the most advanced development in cellular technology at a reasonable cost by spurring severe competition among manufactures and driving down the cost of equipment. raising their productivity. Thus development and business go together. a service that leads to good business and good development. production-in about eight yearsthe biggest coverage and subscriber-base in the country.
and competitive compensation. The village Phone Program won the GSM in the Community Award given at the GSM World Congress held in Cannes. a shareholder of the company. the London-based mobile phone market research firm. 1997. Financial objectives GrameenPhone Ltd wants to earn growth in revenues and earnings. In July 2001.largest mobile phone company in the South Asian region. Introduced in 1997. It wants to realize higher return on invested capital. mobile phone users now outnumber the fixed-line telephone subscribers in the country. Strategic objectives GrameenPhone wants to maintain the lead and to overtake the competitors in the country is what GrameenPhone has been dedicated to seeking. satisfying working conditions. The Village Phone Program is another innovative GP initiative launched in collaboration with Grameen Telecom. and opportunities for personal development. It wants to offer broader and more attractive research for its products. The GP service was only launched on March 26. It wants to provide all its employees with challenging and rewarding work.It is a remarkable achievement indeed. Moreover. It wants to enhance the satisfaction of its consumers. . It wants to earn wider profit margin. In fact. as the fastest growing and single. France in February 2000. It wants to capture bigger market share. GrameenPhone was identified by EMC. advancement. mostly rural poor women. this unique service provides telecommunication services in remote rural areas where no such facilities existed before. It wants to achieve low operating costs. The mobile phone sector of the country has also matured during this period. it also provides an income generating opportunity for the Phone operators.
In addition to Norway and Bangladesh. GSM technology. Telenor has played a pioneering role in development of cellular communications. Thailand and in Malaysia. Austria. to ventures such as GrameenPhone. and Montenegro. the internationally recognized bank for the poor with an expansive rural network and extensive . Hungary. Telenor is using the expertise it has gained in its home and international markets and putting it to use in an emerging market such as Bangladesh. Telenor has many alliances in other countries. Grameen Telecom Grameen Telecom (38%) is a not-for-profit organization and a sister concern of Share Holding structure 38% 62% Telenor Grameen Telecom Grameen Bank. a country with one of the highest mobile phone densities in the world. Russia. both technological and business. an expansion that emphasizes its ‘No Barriers motto. Telenor has opened a regional Asia office in Singapore.3. particularly. Telenor owns GSM companies in Portugal. Company Structure The Shareholders Telenor AS Telenor AS (62%) is the state-owned Telecommunications Company in Norway. Greece. but not exclusively. bringing experience and competence. Ukraine. Denmark.
Information Ahmed Raihan Shamsi Stein Nævdal-Larsen CMO Head of Marketing Director Sales and Distribution Head of CMD Head of Village Phone Head of CRM Deputy Director. Organizational Structure Board of Directors Treasury Committee Erik Aas Managing Director Syed Yamin Bakht Operational Committee MD’s Secretariat General Manager. Arif Al Islam Head of Supp Director. introduce a new income-generating source for villagers. or 60 percent of rural Bangladesh through its 1175 bank branches. S. Finance Khalid Hasan Acting Head of IT Md. Grameen Bank covers 40. Internal Audit Lutfor Rahman Md. Grameen Telecom’s objectives are to provide easy access to telephones in rural Bangladesh. Muyeed Director.understanding of the economic needs of the rural population. Shafiqul Islam Director. Company Secretary. Grameen Telecom. New Business Deputy Managing Director Director Fiber Optic Head of RA & FM Head of Admin Head of Legal & Compliance Project Director CHQ Efficiency Projects . Regulatory & Corporate Affairs Emad Ul Ameen Chief Technical Officer Kafil H. bring the Information Revolution to villages and prove that telecommunications can serve as a weapon against poverty. administers the Village Phone services to the villagers and trains the operators as well as handles all service-related issues. Human Resources Frank Fodstad Director.486 villages. Projects Farhad F Ahmad General Manager. with the help of Grameen Bank. N K A Mobin Director.
The GP organogram has gone through many changes over the years due to company re-structuring.GrameenPhone has a board of directors headed by a Chairman. Board of directors mainly conserve the interests of the shareholders. Muyeed Khalid Hasan Md. Shafiqul Islam Rubaba Dowla Matin Designation Managing Director Deputy Managing Director Chief Marketing Officer Director Director Director Director Director Chief Technical Officer Head of Marketing Division Commercial Division Human Resources Sales & Distribution New Businesses Corporate Affairs Finance Technical Marketing . The managing director directly reports to the Board of directors. There are five directors on be half of the shareholders. Arif Al Islam Md. GP have 5 divisions and 3 departments each having a director. Board of directors primarily looks after the activities of the managing director and this is the appointing authority of managing director. Grameenphone Management Team Name Erik Aas Frank Fodstad Stein Naevdal Emad Ul Ameen Ingvald Lyche Kafil H. S. All the directors report directly to the managing director.
Overall mobile phone penetration rate: 12% Fixed network penetration rate: 0.000 subscribers as of June 2006.26 million approximately. has the majority of subscribers amounting to more than 50% of GP subscriptions. 18. Anytime 500.67% by Aktel. The youth brand 'djuice' has climbed up to take the second position. 12.9% of the market share is occupied by GP. apart from the hill districts of Chittagong and some patches of Sunderbans. 811 subscribers while GPPP. . post paid mobile to mobile subscription has some 5. post paid subscription with PSTN connectivity has around 9. Of this 63. as of June 2006. Smile. GPPP and Village Phone have around 500. 3.47% by TeleTalk (as of October 2006).92% by CityCell and 1. the pre-paid mobile to mobile subscription. Post paid subscriptions namely Explore 1 & 2. Among the products offered by GP.000 subscribers among them.4. Grameenphone has almost continuous coverage throughout Bangladesh.1% by Banglalink.83% industry is 13. GP is the first in the industry to provide bundle products whereby subscribers can get a predefined number of minutes free for a monthly fee. Market size and Coverage The total market size of the mobile As the figure shows (green meaning network coverage).
To achieve superior quality in its products. productivity improves. GrameenPhone Ltd wants to recruit top talents in every department of the company. To achieve superior quality. Analyses of Strategies a.000 subscribers under its program as of 2006. But the real catch lies in the fact that GP offers quality. . Identify defects and trace them at source. Better quality leads to higher market share. Human resource strategy: The number of total staff is more than 1500. innovation and added features (services) rather than going for a price based competition. Business Level Strategy: The Company wants to penetrate the market by offering reasonable prices.The popular Village Phone program has acquired more than 300. Find ways to measure quality. Coverage This refers to the area throughout Bangladesh is covered by GP. At present 61 districts and 506 upazillas are covered by GP. Set quality goals and create incentives (performance bonus). b. it implements the following things: • • • • • Build organizational commitment to quality. it follows total quality management (TQM) that helps it in the following ways: Improved quality means that costs decrease because of less rework. This increases the company’s profitability and allows it to stay in business. The company wants to increase training for its support staff to increase the ability to fix a problem on the first service call and to reduce the period of time consumers have to wait for technical help. fewer delays and better use of time and materials As a result. fewer mistakes. Focus on the consumers (their needs).
We are continuously working to make our products easier to use and easier to understand. . It offers the quality product at the cheapest price. billboard.900 Point of Sales Over 5. Marketing strategy (4Ps): Products Strategy: Grameenphone has worked to provide its subscribers with continuously innovative products and services. It has its own distribution vehicle and number of employees to deliver products. Distribution: The company has developed its own distribution network consisting of more than 700 points.700 Base Stations 310 Roaming Partners (in 115 Countries) We have redefined the mobile landscape of Bangladesh with our innovative prepaid and post-paid products and valued added services in the market. it has more control over distribution. Promotional media include TV. EOY 2006 Over 8. This is the Company’s edge against the competitors – providing better products and services… and providing it FIRST! Price strategy: The Company follows penetration-pricing policy. Promotional strategy: The company follows mass promotional strategy. As a result.c. daily newspapers. transportation advertising etc.
This unique segment-based products are targeted for corporate & SME users as part of overall communication solutions of a business house • Village phone .5. GrameenPhone also launched the Wireless Application Protocol (WAP).This post paid product was designed for commercial heavy users .Post paid mobile with PSTN connectivity .Prepaid with PSTN connectivity .The first segment (youth) based mobile offering in Bangladesh market. Value Added Service(VAS) GrameenPhone also introduced a number of value-added services during the last eight years. . 1 second pulse and bundle talk-time offer .Post paid with no line rent. It may be noted that GrameenPhone was the first mobile phone operator in the country to introduce value-added services like Voice Mail Service.Distributed by Grameen Telecom this product aims at income generation through communication & enterprise development for rural poor and destitute women. it’s a prepaid product .Prepaid mobile to mobile . Text Mail Service and fax and data transmission services. Some Products and Services Offered by Grameenphone Grameenphone’s major products • • • • • • • Explore 1 Explore 2 Smile Smile with PSTN Djuice GP Public Phone Business Solution .
Sylhet. . or Khulna.International Roaming (IR) The International Roaming facility is another useful service provided by GrameenPhone. the caller can leave a message in your voice mail box. SMS Push-Pull Services With Push-Pull service. which you may listen or retrieve at your convenience. travel info etc.). you can enjoy more than 160 contents (Ex: Usage Info. Airline and Railway timing. a GP subscriber must contact GP’s Sales Center in Dhaka. you can receive and send Text Messages (a maximum of 160 characters per message) to any GP or other mobile and to foreign operators' (international) mobiles as well (conditions apply). Sports news. Emergency numbers. SMS chat The user would be able to chat through SMS with many friends at once through the mobile phone. and payments should be made through International Credit cards from a dollar denominated account. To avail International Roaming. Presently GrameenPhone has International Roaming agreements with more than 240 mobile phone operators in 80 countries. SMS (Short Message Service) With this service. Subscribers of the GP Regular and Anytime 450 service can use their mobile phones in many foreign countries with this facility while subscribers of other networks can also use their mobile phones when they are in Bangladesh. Chittagong. Payment Status of last bill. Voice Mail Service (VMS) VMS works like an answering machine. Restaurants. When you are not available or outside the coverage area or simply busy.
Currently. SWOT Analysis STRENGTHS: • Being the largest player in the market. . EDGE / GPRS service This service allows the subscribers to browse the internet . GP has a considerable amount of hold in the market. Inforev Limited a local ICT solution Provider company is providing the solution on behalf of GrameenPhone Ltd. The mother brand is placed on the same platform as other renowned brands like British American Tobacco. send or receive emails and use all the advances of multi-media messaging in a 3rd generation mobile environment. The strengths of GrameenPhone are as follows: • Established Brand: The branding activities have led GrameenPhone to build a strong brand. Cell E-mail Cell E-mail is a state-of the art Technology which offers e-mail service through SMS. It possesses almost all the aspects of standard webmail and most importantly it is compatible with almost all GSM handset. Thus providing a way to use email to the subscribers who don’t have access to Internet. this service is offered to corporate clients only. Citicorp etc in Bangladesh.Fax and Data This service enables a GrameenPhone subscriber to send/receive fax and data through their handsets by connecting to a PC/Laptop. Hotline Service 121 24 Hour Customer Services regarding any problems 6.
any new entrant tries to dig its way in by low tariff. • Individualism: Although GrameenPhone has close affiliation with its multinational parent company. • Attractive profiling of POS which attracts the customers. • Widest Coverage: GP has covered all over the country. If any new punk. which ensures easy access for all the consumers of the product. then GP can easily counter that problem by following suit but without any losses as they are low cost producers already. • Well located Point of Sales (POS): All the POS’s are situated in good location. the GP outlets has experience on selling telecom product. • Market Awareness: GP has wide distribution network and good knowledge of this and therefore serves the market demand accordingly. . i.e. • Economies of scale: GP has now reached a stage where it enjoys economies of scale to the fullest extent. • Experience in telecom market: Most of the Point of Sale (POS) i.• Low start up cost: A low start up cost required to reach out to the public. which enables to offer their product in every corner of Bangladesh. GrameenPhone has an independent brand identity in the market. GP has the largest distribution channel in Bangladesh. • Wide Acceptability: The branding activities and the service of GrameenPhone have earned 69% of the market share.e.
• Market follower: GP is not market leader as they follow others.e. GP immediately followed suit. it would have lost the potential subscribers to its rivals. multimedia messaging.• Extensive Market presence (availability): To make telecommunication accessible to the mass market. easy communication and affordable price have earned customer confidence and made people depended on GP on a day to day basis. as its rivals reduce tariffs and increase the increased validity of the prepaid service. The proof of this can be seen now. GP has set up its POS in the most convenient areas of the districts under the GP network. which has led to the misuse of the branding attributes and bears the risk of such misusage in future as well. This attitude of GP is a very big weakness as new subscribers are immediately attracted to the price cut of GP’s rivals and by the time GP follows suit. WEAKNESS: • Every company has its weak points and GP is no exception to that rule. • Customers Trust: Wide connectivity. i. This is a major setback for GP as new funky stuff . • Lack of innovation: GP still now does not have the latest mobile Internet technology. The weaknesses of GP are: • No Copyright: The GP brands are not protected by copyrights. consisting of reduced call rates. which by the way is quite old and did not start MMS. GP is good at following suit rather than innovation. In fact it came up with a whole new package called DJUICE.
the sales personnel lack the convincing power to convince people to use GP’s connection. Such hassles lead to an unfavorable impression for the company. • Network Limitation: Call drop. OPPORTUNITIES: • Opportunities for GP are endless. congestion. and poor connectivity with BTTB result in bad image of the company. • Sub brands are not well established. • The main opportunities for GrameenPhone would be: • Brand Value of GP: GP products are well known for its services and quality. . • Lack of well-trained personnel: Because of this.always attracts young and enthusiastic subscribers and thereby increasing the revenue for GP. They have the money and experience to diversify. • Billing System: The abrupt barring of connection due to a complicated billing system confuses the customers. • Lack of working capital for Outlet and Individual agents: This is a major setback for GP as most of the retailers cannot provide optimum service and thereby hurting GP’s image to some extent. Because of this goodwill many potential subscribers might be attracted to GP • To have continuous presence of GP all over Bangladesh.
• Hand set and Kit lifting from the same point. • New licenses complementing GSM telephony. Retailers also appreciate this facility to getting stock on credit and pay later. So it is convenient for the consumer to get every thing under one roof. • Marketing support provided by GP. GP sells all cellular related products at the same place. • More international roaming partners. The sales and distribution channel is supported by GP. which gives the channel a wider opportunity. • Stock return facility. • Strategic alliances with airtime vendors (service providers) would bring opportunities for further development. • Better utilization of IT resources which would give GP the opportunity for faster growth. . • Good pre paid service would bring more revenue.• Helpful attitude from GP personnel. • Ownership of distribution partners. • Stock receiving facility on credit. People want pampering. Many retailers are attracted to sell GP products as GP has a policy to take back unsold stock.
These threats could arise from the strategies adopted by the company. . THREATS: • No matter how big or small. The state owned fixed-line monopoly BTTB has entered the market with extremely low tariffs. Everyday consumers are demanding lower tariffs and better quality. there is always someone at GP to answer all the subscribers’ queries. It is thought that the competitive environment that prevails today might be destabilized as BTTB starts operating at full potential. which prohibit GP to function smoothly. • Availability of concern contact point of GP. in this case GP. No matter what the time is. companies will always have threats that question their very existence.• Sophisticated and flexible billing system. • The threats for GrameenPhone would be: • Public demand for discount on price. However some threats remains within the company itself rather than from its rivals or the anticipated newcomers. • Automation of routines and procedures. Currently BTTB poses very little threat to GP as they have just started their operation. • Introducing rental phones. • Increased sale of village phone through Grameen Banks infrastructure. This might pose a threat to GP. • GP is anticipating a possible threat from the new entrant BTTB.
Day by day consumers are spread out to many other competitors in the market. then many subscribers can make decision in buying GP before they even think about other cellular companies. high import duty on handsets. regulatory hindrances. For example. • Change in regulations having negative effect on its business . • Split sale. • According to recent study.• Fluctuations in the foreign exchange market as another area of concern while possible changes in fiscal policies like the tax regime may also have a negative growth of the mobile phone sector. even the existing cost of doing cellular telecom business in Bangladesh is relatively much higher than that of the neighboring countries because of the higher cost of leasing infrastructure. • Higher commission provided by the competitor cellular phone providers. If the consumer knows the future packages or the coverage expansion of GP in the future. This discourages the various sales agent selling GP products • Lack of interconnection with fixed network • Inadequate information flow regarding future planning of GP. This would replace the existing BDT 2500 flat rate of import duty on handsets. the infrastructure leasing cost from BTTB per E-1 PCM in Bangladesh is about 10 times higher compared to that in other countries of the south Asian Region. The import duty on Handsets has been re-fixed at BDT 3000 for a handset costing over BDT 10000 and BDT 4000 for a handset costing over BDT 10000. and high cost of interconnection.
especially for the youth development program of cricket. • Political favoritism to other operators. 7. Efforts of the GP Family and the continued support of valued subscribers is also very important and which they are committed to have. GrameenPhone also rendered cooperation to a number of cultural activities. • In addition. Some decisions are made without consulting the sales personnel. with emphasis on children’s development. GP was also the only company from Bangladesh. The sales and distribution network has to cope with sudden decisions at times. which worked for the development of primary education under the auspices of UNICEF. but it might disrupt it.• Tremendous sales pressure from GP. This hampers the smooth functioning of the entire system. launch of new operators and other operators’ prepaid service would be some of the threats for GP. When called upon. It is their valued subscribers-for whom they exist. • Imposing sudden decision. GrameenPhone recently entered into an agreement to sponsor the Bangladesh National Cricket Team. GrameenPhone actively participated for the development of cricket in the country. • Decision making without prior consultation. Corporate Social Responsibility As a socially responsible company. . Voice over IP. We all know that pressure doesn’t always achieve the desired level of sales. The sales and distribution system of GP is under severe pressure all the time to increase the sales figure.
Telenor is the State owned telecommunication company in Norway operating since 1885. Dhaka. a) Regular Check Up: A medical team including Dr. GP expert team supplies nutrition charts to the orphanage and supervises the followup process. Activities of Grameen Phone: Grameen Phone provides basic health service and entertainment facilities to the orphanage round the year. Manager. Orphanage Project The orphanage is situated at Vatara Bazar. the major(51%) share holder of GP. Management committee: The orphanage is a project of CDP(Children development program) and is funded by Telenor. c) Need Basis Medical Services: When anybody gets sick in the orphanage GP provides the preliminary medical services. GrameenPhone provides various services to the dwellers of the orphanage. Education and Medical services to the dwellers. Yearly twice b) Nutrition Chart: To provide proper nutrition through daily diet for the children. Twenty five staff are employed for overall look after of the children. Mohammad Shahnewaz. The children are aged between 4 and 15 years. Baridhara. .GrameenPhone looks forward to working hand-in-hand for the development of the country. Health Safety & Environment of Human Resource Department of GP provided regular general Medical Check Up to the Children & Staff of the orphanage. At present 75 children are residing there. On behalf of Telenor. General services: The orphanage provides basic need like Food. Lodging. Clothings.
f) Other: Grameen Phone has donated modern toys and playing equipments to the orphanage play corner with a view to provide entertainment facilities to the children. GP provides Vaccination to the orphans. mosquito net etc are also provided to this ward by GP c) The maintenance part of this ward is also taken care of by GP.d) Preventive Measures: To prevent deadly diseases like Hepatitis B. Preventive & Protective measures against some deadly diseases a) Awareness buildup: . Entertainment activities: PICNIC Outcome: The project is directed to establish the basic foundation of life of the orphans. e) Training: Creating awareness about personal hygiene. Dhaka Shishu Hospital Project Grameen Phone has sponsored one of the wards of Dhaka Shishu Hospital (ward #4) with various utility facilities like: a) Pure Drinking Water: A water purifier has been supplied by Grameen Phone to this ward consisting of 54 beds to provide pure drinking water to the patients and their attendants b) Bed linen. safety and preventive steps against various common diseases is the main purpose for providing Health & Hygiene training by GP team to the orphanage Staff & Children. utensils.
iii) GP uses its sources in its regional offices in Chittagong. GP sponsored several programs involving children and parents with UNICEF like seminars. art competitions etc.C in Gulshan1. Other Socially Responsible Activities Awareness about EPI diseases: Grameen Phone has extended its hand of cooperation in generating awareness about EPI diseases by helping UNICEF in arranging various programs in this regard. b) Spraying against Mosquito: With collaboration to Dhaka City Corporation GP has sprayed aerosol for destroying mosquito in areas like Fourth class employees colony of D. c) Cleanliness Program: GP has sponsored Cleanliness programs in its own locality and in slam areas of Gulshan to prevent the breeding of mosquitoes and for healthy environment. Awareness about Health & Hygiene: Grameen Phone HSE team has worked extensively to create awareness about personal & community health & hygiene.i) To create awareness against deadly diseases like dengue GP has published articles dealing with the preventive and protective measure of this disease in their monthly newsletter and in form of booklets.C. ii) GP has also provided in field and in house training to create awareness among people of different classes of society.Gp office premises and in locality of Gulshan circle 1 & 2. Khulna And Sylhet to create awareness against this disease in those cities. . Awareness about Asthma: Collaborated with Asthma Association of Bangladesh Grameen Phone has arranged rallies and seminars to create awareness about prevention & treatment of Asthma. Rajshahi.
GP has conducted seminars. safety in working place. Plantation Program: Grameen Phone has under taken plantation program in its office premises in Dhaka. in field and in house training in this regard in its Head office. One of the regular programs of HSE week is blood donation camp in GP Head office & regional offices. regional offices and other organizations like EC & Nordic Club. Blood Donation Program: One of prominent social contribution of GP is in the field of Voluntary blood donation. Each year GP arranges a yearly HSE (Health. rallies. Rajshahi & Khulna City as a part of their social awareness & responsibility. Grameen Phone maintains a database containing the information about blood groups of all the employees. Safety & Environment) week. Moreover round the year GP helps in arranging voluntary Blood Donation camps and works through seminars and camps to produce awareness between mass people about blood donation. he can contact HSE personnel and get contacted with the persons having the required blood group. First aid. Grameen Phone has sponsored and directly participated in various voluntary Blood Donation Programs around the country with voluntary blood donation organizations like Shandhani and Red Cresent Society. clean environment etc topics is generally discussed in these awareness programs. . Archeological Excavation: Grameenphone has funded the archeological excavation at Wari-bateshwere (Narshingdi). Chittagong. GP has also planted plants in the road side in areas like Gulshan. Baridhara etc. When any employee or his family or friend needs blood. Archeological findings there have already established presence of civilization of 3000 years old.
Maintenance of Chittagong Railway station (old): Grameenphone has financed the renovation and continued preservation of old railway station of Chittagong. . a national heritage site.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.