“DIWALI PRESENTATION”

 Presented To-Anagha Madam

(PROF.
Marketing)

 Date-12/4/09

 Presented By- “INVINCIBLE”

12/4/09 INVINCIBLE
 QuickTime™ and a
decompressor
are needed to see this picture.

12/4/09 INVINCIBLE
12/4/09 INVINCIBLE
STRATEGIES ADOPTED BY NOKIA THIS
FESTIVE SEASON

12/4/09 INVINCIBLE
 What is Consumer Buying
Behaviour?
• It is the behaviour of the consumer
which impacts their decision to
purchase or not to purchase.
• The positioning of the product is
dependent on the consumption of the
product and this behaviour of the
consumer may be related to any kind
of product or services.
12/4/09 INVINCIBLE
 Consumer and his buying process?

Consumer-buys things for his own or

personal consumption.
The Buyer Decision Process

12/4/09 INVINCIBLE
Beat THE Seasonal Clock- 4P’S And NOKIA

Product,Price,Place,Promotion form an integral part of

branding strategy for cellular phones company’s during
the diwali season as it is considered as the king of all
festivals in India.
12/4/09 INVINCIBLE
 Sparkle Of Hope-Diwali

No more recession this festive

seasons.Unlike previous year this diwali
is holding a glimmer of hope for
everyone

12/4/09 INVINCIBLE
Products by
Nokia

12/4/09 INVINCIBLE
Nokia introduced new models during
Dewali festive season-
a)Nokia N97 mini
b)Nokia E72
c)Nokia 6700 slide
d)Nokiantwist 7705
e)Nokia X3

12/4/09 INVINCIBLE
 Pricing Strategy
 NOKIA had reduced the prices of their
major handsets by 5 to 10%.
 NOKIA had provided a lucrative cash
back offer to its customers “Khareedo
now ya pachtao offer” with upto Rs10
lac cash back.

12/4/09 INVINCIBLE
12/4/09 INVINCIBLE
 Place Strategy

• Canopy Outlets by Nokia in the malls

• Maximum front shelf space taken by Nokia in
retail mobile outlets like “MOBILE STORE” &
“HOT SPOT”.
• Increase in number of Nokia priority centres.
• The marketspace taken up by Nokia has been
extensive with e-bay with more than 45%
sales registered this Diwali on net.

12/4/09 INVINCIBLE
12/4/09 INVINCIBLE
 Promotional Strategy
• Free Gifts like leatherette pouches,exquisite
nokia jewelry.
• Tanishque gift vouchers worths 5000.
• Special limited edition combo packs.
• “SHUBH DIWALI APPLICATION” which allows
customers to download and send diwali
greetings&learn diwali recipes.
• “Virtual Cracker” feature blows in the phone
with amazing sound and sight of Diwali.

12/4/09 INVINCIBLE
• Nokia setup eight “Nokia Concept Stores”. These
stores are designed in such a way that the
customer were feeling that he/she is standing in
the middle of a cellular Tech Hube.
• Nokia were distributing free bags,tshirts and cap
with logo of Nokia on it, which help to increase
their visibility in the market.

12/4/09 INVINCIBLE
12/4/09 INVINCIBLE
• This Diwali the mantra of people were
“keep the Gold, I want a new Nokia for
Diwali”
• This diwali mantra of Nokia was”its
festival time again.......time to change
your current handset”.

12/4/09 INVINCIBLE
 THANK YOU

12/4/09 INVINCIBLE