About FacebookFacebook is a social networking website where user can create free profile, shar e information and connect
globally. They can also add their photos; share their interest, personal information, contents, videos and links. Apart from the regul ar feature, users can also join their desired community and send virtual gifts t o their love one. HistoryFacebook was founded in 2004 by Harvard undergraduates, Mark Zukerberg, his room mate and a fellow of computer science. Facebook as began Harvard only site with the intention to distribute college notes that expanded to include all universit ies and ultimately the public. Value proposition Facebook applications include profile development, photo uploading, photo taggin g, news feed, instant messaging, virtual gift, interactive games, events and man y more applications. Users can also use privacy setting on their profile to prot ect their profile from unwanted application and fellow. Business model Facebook is a Web 2.0 company that has primarily adopted Business to Consumer mo del as community provider through mobile and peer to peer technology. Today they use their application and third party application that has provide a potential to act as portal, community provider and content provider. Revenue modelFacebook gives away almost their service free of charge and most of revenue come s from marketing service and solution. Its marketing service includes Facebook s ocial ads, advance targeting, content integration, and banner ads etc. CompetitionFacebook has major threat with MySpace, Friendster, Bebo and Google & to a lesse r extant competition is with Linkedin, Evite, Meetup and TheSquare. Future ProspectsFacebook is currently trying to become the world s largest social utility, expandi ng their social graph globally with the implementation of their new translation applications. It has no plan to go public. It also trying to gain major technolo gical competence ensures privacy, total quality management & other strategic dea ls with mobile companies.