P. 1
NPD

NPD

|Views: 1|Likes:
Published by maheshgir5844

More info:

Published by: maheshgir5844 on Sep 01, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

05/12/2014

pdf

text

original

Rural Marketing presentationPain Balm

Traditional Methods Mustard oil € Clove oil € Nilgiri oil € .

CURRENT SCENARIO Pain Balm Market € Market Size ± Rs.1500 crore € Market Leader ± Zandu € Other major brands .

.

Rural market Initiative Emami has made a budget of Rs 200cr € Small pack ± Rs 2 / Zandu balm market. € .

Not A Rural Market.´ .³Rural Marketing Is Marketing To A Rural µMindset¶.

2% € Literacy ± 59.DESCRIPTION OF THE RURAL MARKET Market Size ± Rs 12000cr € Medical Expenditure ± 8% € Population ± 72.4% € .

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->